We continue our little Never Stop Learning series with 8 more books to help you become an even better marketer by implementing tested, innovative, sometimes a little crazy, sometimes a little obvious, but always effective techniques and methods from the world’s best marketing specialists.
Meet the new entries:
Integrated Digital Marketing by Eric Carlin
Digital Minds by WSI
Blog Writing by Anthony James
Marketing Automation & Online Marketing by George Pain
Email Marketing by Jack Stone
Zero to $1 Million by Tiz Gambacorta
Email Marketing for Profit by Jason Morgan
Content Chemistry by Andy Crestodina
1. Integrated Digital Marketing by Eric Carlin
The First Playbook for Integrated Marketing with Search Engine Marketing, Social Media Marketing, Content Marketing, Email Marketing, and Retargeting
We open our list with Integrated Digital Marketing by Eric Carlin, who is one of the top-selling marketing authors. This book consists of guides and strategies on all things digital marketing – from pay-per-click marketing and social media marketing to email and content marketing.
This is a great book to start your self-education journey – you will learn tried and true email marketing tricks, as well as find out more about other digital marketing niches and learn how to communicate with your targeted audience through various online channels.
In short: A great read for beginners and mid-level full-stack digital marketers covering all of digital marketing, as well as email marketing. Includes a case study and actual practical advice.
2. Digital Minds by WSI
12 Things Every Business Owner Needs to Know About Digital Marketing
WSI is one of the leading digital marketing agencies on the market. These guys are the real deal but you probably already know that. Their Digital Minds book is a great guide for business owners, marketing managers and junior-level digital marketing specialists, including email marketers.
This book will help you navigate through the complex world of digital marketing: with the help of over 10 thought-leaders from WSI, you will learn more website building, e-commerce, SEO, marketing automation and email marketing tricks.
In short: A real must-read from the leading digital marketing minds of the world. A truly comprehensive guide for all business owners.
3. Blog Writing by Anthony James
Traffic Generation Secrets, Hint and Tips
Email marketing doesn’t just require a certain degree of technical understanding but also copywriting and conversion optimization skills. Blog Writing by Anthony James will teach you how to make your content more noticeable, and let you grab more traffic with fewer efforts. You will find plenty of tips you’ll be able to apply to email copywriting as well.
Besides copywriting tricks, you will also learn more about search engine optimization, content marketing, guest posting, pay-per-click marketing, and much more.
In short: Great book for beginners to learn more about the basics of copywriting, SEO, content marketing and much more.
4. Marketing Automation & Online Marketing by George Pain
Automate Your Business through Marketing Best Practices such as Email Marketing and Search Engine Optimization
It doesn’t matter whether you run your own business or are a part of a digital marketing team – you understand that automation is the key to scalable results. You want your processes to run perfectly, so you can scale them and switch to other revenue-generation questions, right?
If so, Marketing Automation & Online Marketing by George Pain will provide you with answers to your questions regarding email marketing and search engine optimization. This book is great for small and medium-sized companies that have already implemented email marketing processes and now want to scale and automate them. Learn almost everything there is to know about automation and find many useful tips on how to choose marketing automation software and services.
In short: A detailed book on how to automate your marketing, streamlining your resources, and boosting your marketing ROI. Best for small and medium-sized companies, suitable for beginners.
5. Email Marketing by Jack Stone
22 Ways to Supercharge your Emails: Proven Tactics for Maximizing Engagement Levels & Revenue
Finally, a book that is completely focused on email marketing alone! Email Marketing by Jack Stone will teach you how to increase email engagement as well as revenue generated from email campaigns. This book is great for everyone in the e-commerce niche, not just email marketers.
In this book, Jack Stone provides you with tested strategies and shows you real cases and examples of those in action. You will learn how to grow your list the efficient way, create outstanding call-to-action messages, give discounts your clients can’t resist, convert more readers into real buyers, make your customers buy again and again with the help of email marketing, and much more.
In short: Tested tips and strategies to help you boost your brand, your sales and your email marketing ROI.
Buy: Amazon – $6.99 (Kindle), $15.99 (Paperback), free excerpt available.
6. Zero to $1 Million by Tiz Gambacorta
5 Steps to Doubling Your Income With Email Marketing
This book will walk you through the whole email marketing path from the very beginning (creating your first email list from scratch) to generating revenue through email marketing alone. Tiz Gambacorta has more to offer than just a theory of email marketing – he is not just an author, he’s an entrepreneur and online marketer with more than 15 years of experience. He established a dozen digital businesses earning him five to six figures each on a monthly basis.
You will learn how to build lists, run email campaigns, optimize your messages and offers, and create emails that actually generate revenue.
In short: This book promises to show you how to make 4 to 7 figures with email marketing. Not going to lie, the clickbait title does not work for me personally, but the lessons you can learn from a successful email marketer who pulled himself up by the bootstraps will be valuable for both beginners and advanced email marketers.
7. Email Marketing for Profit by Jason Morgan
The Ultimate Guide to Creating an Email Marketing Strategy for Lifetime Sales in 2018
Email Marketing for Profit was released in 2018, so it contains all the fresh and relevant email marketing strategies and guides. This book is a complete guide – it covers everything from email marketing basics to advanced techniques and the revenue generation aspect.
Jason Morgan will teach you how to create a business that is mostly based on email marketing and completely automate it for best results. It covers effective list-building, competitor analysis, most common mistakes and how to avoid them, CTAs, conversion optimization and much more. You will find real cases, examples, email message templates, landing page templates, curated lists for email marketers and more. A lovely all-in-one package.
In short: A superb comprehensive all-in-one guide for email marketing specialists, business owners, and solo entrepreneurs, covering every single aspect of email marketing and offering tips, examples, and even templates.
Buy: Amazon – $2.99 (Kindle), $9.99 (Paperback), free excerpt available.
8. Content Chemistry by Andy Crestodina
The Illustrated Handbook for Content Marketing
We are not going to say that content is the king, but content is definitely one of the most important parts of email marketing. As a solo entrepreneur or an email marketing specialist you have to be quite a pro in content marketing to achieve great results.
No one will argue with the fact that a great email copy is what makes people read it, engages them and pushes to an action. In Content Chemistry by Andy Crestodina you will learn how content can be used in email marketing, social media marketing, search engine marketing and digital marketing in general.
It explains the social, analytical, and creative aspects of content marketing and provides a lot of practical scenarios, examples and case studies.
In short: One of the best reads on content marketing in relation to email marketing with lots of practical info. A must-read for everyone.
Related: Top 5 Best Email Marketing Podcasts
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