How Much Email Outreach Costs (And How To Save $20k Using

Modern companies use quite a huge stack of software and tools to successfully run their business. When it comes to a digital business, the number of tools a company uses is even bigger. Every department, whether it’s Sales, Marketing, or Customer Success, has its own stack of tools.

Advanced email marketers know it hits the budget; newcomers should know they might face this problem soon. I will show you the real outreach pricing and various approaches and scenarios to help you save by optimizing your email outreach stack of tools.


The bigger your department is and the bigger objectives you set, the more phases your outreach process will consist of. I’ve defined three main email outreach steps every company goes through, they are: lead generation or sourcing, email verification, and campaign sending. You need outreach software that will help you successfully run your outreach strategy.

Phase 1: Lead generation/sourcing

Phase one of email outreach is always lead generation/sourcing. It’s usually done through one or a combination of these ways:

  • marketing methods such as Google Ads, Facebook Ads, affiliate networks;
  • by extracting leads from websites, social networks, 3rd party databases, etc.

Neither of these outreach strategies is free, but the second one is cheaper, which is why most companies prefer it. In this case, specific outreach tools or database access come to the rescue. The first method presents too many variables specific to your niche to calculate a specific estimate, but we will try to use average figures.  

How much does lead generation cost?

Let’s establish the goal – 10,000 leads. That’s the number of leads we need to generate or source, verify, and send our outreach campaign to.

We strongly suggest generating leads the most affordable way – using lead sourcing tools, but we wouldn’t be presenting the full picture if we didn’t cover other methods:

  • Databases – $$
    Databases are great for when you need a large number of leads right there and now, or need highly enriched leads with extra information that can be used for scoring, segmentation, and personalization. The prices vary a lot – from $1,000 to $10,000 per 10,000 leads, sometimes more depending on lead quality and enrichment level.
    Please note, we take into consideration only decent lead databases, not email lists sold for spamming purposes.
  • Marketing methods – $$$
    As you know, these usually include generating leads by running targeted campaigns to relevant audiences that later convert into leads through forms on landing pages. Depending on your business niche, targeting and other parameters, one lead acquired with the help of Google Ads, Facebook Ads, or any other paid ads, can cost anywhere between $1 and $12 dollars. Let’s say, $2-3 per lead on average. So 10,000 leads will cost you… A LOT.
  • Lead sourcing – $
    Lead sourcing is based on using tools that allow you to source targeted, interested leads from websites, social networks, web catalogs and more. Lead sourcing tools usually charge about $0.006 to $0.03 per lead, so building a list of 10,000 leads will cost you $60 to $300, depending on the service you choose.

How to save

I am all about saving and outreach marketing is not an exception. My way of saving on (the already affordable) lead sourcing option is by finding the tool that works best for my needs. I have chosen’s Email Finder, which charges the minimum price on the market – about $0,006 per lead (on L plan). The price per lead varies depending on the pricing plan you choose, but the larger the plan – the less you pay.

This tool will come up again later, so for the sake of the experiment let’s choose the L plan for $129/month which will give you 20,000 monthly credits. We will be spending 10,000 of those on lead sourcing, so we’ll have 10,000 left to cover the next steps of your email outreach strategy.

How much you save on lead generation

You have a few options (all numbers are averages per 10,000 leads):

  • Databases – $3,000
  • Marketing methods – $20,000 – $30,000
  • Lead sourcing through specialized tools – $150
  • Our all-in-one tool choice ( – $129

Using, you save from $21 to an insane $29,871 on lead generation.
And this is just the first step.

Phase 2: Email verification

Before the actual outreaching, you need to be sure your leads (or to be more specific their email addresses) are valid. To make sure your outreach message gets to the reader at all, you need to run a verification process – the one process that can’t be performed manually for free, no way around it. You may ask “Do I need to verify at all?”. Yes, you do. To maintain your sender reputation and save money on not sending to invalid emails, resulting in an avalanche of bounced emails, it’s best to use a verifier.

There are a few main checks every email in your prospect list will go through to determine its validity status:

  • Syntax check determines if the email is spelled correctly, all the symbols are in place, and no forbidden symbols are used.
  • Domain existence check verifies that the domain the email address is associated with exists.
  • MX record check assesses whether the mail exchange entry listed in the email address is an actual, registered and hosted domain name, which can be accessed online.
  • SMTP Authentication or pinging an email address is a more complex way to see if the email actually exists.

When an email successfully passes these checks, you can be sure your message will reach the person you need with no issues.

How much does email verification cost?

Email verification is a sophisticated process but verification services are offered by many companies. We have previously posted a comparison page for all the top email verifiers on the market. Email verification services are usually sold in packages (1,000 emails, 5,000 emails, 10,000 emails, and so on), so you need a package that will allow you to verify at least 10,000 leads.

Prices vary from $0,005 to $0,2 per email. Currently, the average price of verification is $0,01 per email, but, once again, for the sake of the experiment let’s take the lowest price on the market – $0,005. Therefore, verifying 10,000 leads will ideally cost you $50.

How to save

Our choice saves us again. Remember how we got the L plan for $129 and still have 10,000 credits left after lead generation? Well, you can use those to verify your collected leads! That’s right, you basically get the verification for free. verification costs 0,5 credit per email. This means you can spend 5,000 credits you have left on list verification, and have 5,000 more left in case you want to add more leads to your outreach list after verification.

How much you save on verification

Like I said, we’ll be comparing with the most affordable option on the market (price per 10,000 verifications):

  • The most affordable verification plan – $50
  • Our all-in-one tool choice ( – $0 (using the credits left over from Phase 1)

At this step, the all-on-one factor really comes into play: we are spending absolutely nothing to verify collected leads, because both tools belong to the same outreach software and you don’t need to buy a separate plan, saving at least $50.

Phase 3: Campaign sending

When it comes to sending an outreach campaign to a list of 10,000 prospects, you need a tool that will help you streamline and organize the process. A tool to help you track opens, clicks, and replies, and easily build automated triggered email flows and schedule follow-ups. What you need is a drip campaigns tool.

How much does email sending cost?

If you want to deliver your messages the smart way by using behavior triggers, smart timing and segmentation, sending to 10,000 leads will cost you from $40 to $250.
But what if you could do it all for free?

How to save

Using the same outreach platform – – you get smart drip campaigns including all the features described above already included in the $129 price tag. So, for free.

How much you save on campaign sending

You save 100% of the usual price of campaign sending. What’s even better, limits you only in prospects, meaning you can send as many emails to the same prospect as you need.

  • The most affordable sending plan – $40
  • Our all-in-one tool – $0 (using the purchased plan from Phase 1)

The final results

When it comes to the final decision, there are always two factors at play – price tag and convenience.
Numbers speak for themselves:

All tools work within the same platform, meaning you don’t need to buy 3 separate plans for lead gen, verification, and sending. You can manage every step of your outreaching through the same dashboard.

What you save with


I hope we’ve successfully shown you that using all-in-one outreach platforms like is the perfect way to save on your outreach. Start saving today.

Try for free
and receive 50 credits for lead generation and email verification plus
200 unique recipients for email drip campaigns with unlimited emails
for free every month!

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