{"id":10589,"date":"2021-06-09T13:59:50","date_gmt":"2021-06-09T10:59:50","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=10589"},"modified":"2026-02-18T13:01:44","modified_gmt":"2026-02-18T10:01:44","slug":"product-launch-announcement-email","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/product-launch-announcement-email\/","title":{"rendered":"7 Effective Product Launch Announcement Email Examples"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Product launch announcement emails are important to build hype and excitement around your new release. The success of your product launch depends on how well you communicate the product arrival and the value it provides to score early sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking for announcement email ideas or examples for your new solution or feature release, we\u2019ve got you covered!<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">In this guide, you\u2019ll learn:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"#what\">What is a product launch email?<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#why\">Why is a product launch email important?<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#benefits\">What are the benefits of a product launch email?<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#stages\">What are the important stages of a successful product launch email campaign?<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#how\">How to set up a product launch email sequence?<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#time\">What is the best time to send your product launch announcement email?<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#examples\">7 examples of product launch announcement emails<\/a><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Let&#8217;s get started!<\/span><\/p>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is a product launch email?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><b>product launch email<\/b><span style=\"font-weight: 400;\"> is a marketing message you send to inform people about an upcoming product or feature you\u2019re releasing. It\u2019s a type of newsletter sent to tell clients about something new, updated, or changed in your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are numerous types of product release emails to send, but we\u2019ve selected 5 most effective ones you can try out:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>New product release emails.<\/b><span style=\"font-weight: 400;\"> You can send them to reach your prospects and inform them about your new release.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>New feature announcement emails.<\/b><span style=\"font-weight: 400;\"> They often come as exciting news for your existing customers. Such messages also build clients\u2019 trust when they see your business continually improving.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Beta announcement emails. <\/b><span style=\"font-weight: 400;\">These emails attract the right people to sign up and help you recruit early testers. Through <a href=\"https:\/\/snov.io\/blog\/how-to-find-beta-users-for-your-startup\/\">beta testing<\/a>, you can release your software to see if customers like it or not.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pre-order announcement emails.<\/b><span style=\"font-weight: 400;\"> By offering a time-limited pre-order campaign, clients will feel the urgency to place their orders before the release date. They will like it if they are the first people who receive your product launch announcements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Event or webinar announcement emails.<\/b><span style=\"font-weight: 400;\"> Through a compelling event invitation email with detailed information on when and where it will take place, you can make sure your <a href=\"https:\/\/snov.io\/blog\/targeted-email-marketing\/\">target audience<\/a> will attend it.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some other popular product launch emails are used to promote things like limited-edition launches, updates, and new policies or security measures.\u00a0\u00a0<\/span><\/p>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why is a product launch email important?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Companies tend to focus more on designing and manufacturing new products. In all of this, they postpone the work of marketing, which is crucial<\/span><span style=\"font-weight: 400;\"> for the success of a new solution. <\/span><a href=\"https:\/\/hbr.org\/2011\/04\/why-most-product-launches-fail\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">80% of new product launches fail because of this.<\/span><\/a><span style=\"font-weight: 400;\"> That is why a well-designed product launch email is a must for any business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People sign up for emails because they want to know what\u2019s coming next. According to data, <\/span><span style=\"font-weight: 400;\">50% of consumers<\/span><span style=\"font-weight: 400;\"> make purchases because of a marketing email at least once a month. That&#8217;s why the company should send them announcement emails in case of new products, events, or changes within the business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, product launch emails are a great way to re-engage clients and boost brand awareness!<\/span><\/p>\n<h2 id=\"benefits\"><span style=\"font-weight: 400;\">What are the benefits of a product launch email?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some of the advantages of using this type of email messages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building anticipation and hopes before you launch your new product is the best way to spark the customers\u2019 desire to buy it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A product launch email excites clients and makes them thrilled to try out new services or features.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product release campaigns bring vital exposure needed for your solution to succeed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The product launch email keeps the momentum going and makes people talk about it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This type of email can show customers how the newly launched product will help them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product launch emails will boost your products\u2019 value, as well as your overall business performance.<\/span><\/li>\n<\/ul>\n<h2 id=\"stages\"><span style=\"font-weight: 400;\">What are the important stages of a successful product launch email campaign?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here is a 3-step process you can use to introduce a new product to your customers through email:\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create suspense.<\/b><span style=\"font-weight: 400;\"> Get your contacts excited and trigger your users\u2019 curiosity with a teaser email. You can send this first email 10-15 days before the launch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Announce the release date. <\/b><span style=\"font-weight: 400;\">Share the name, images, and details of your product and notify your subscribers about the launch date. You can send this second email 4-5 days before the launch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Launch time! <\/b><span style=\"font-weight: 400;\">Successfully release your product and send the third email. It should include a call to action so that your contacts can place orders and sign up for your product or service.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Later you can further remind your contacts about the product release if they missed your email due to some reason.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can <\/span><span style=\"font-weight: 400;\">build compelling email templates<\/span><span style=\"font-weight: 400;\"> at every stage for free with SocialBot. Try it out for your product launch email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given below are some ideas that can inspire you to design your own product release email.<\/span><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to set up a product launch email sequence?<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-quality compelling product images. <a href=\"https:\/\/snov.io\/blog\/a-short-guide-to-email-attachments-the-dos-the-donts-and-the-whys\/\">Animated GIFs<\/a> can also be used to grab attention. Compress your image to keep the file size as low as possible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a vivid background color that sets the mood of your email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apply the brand design by using your logo and brand colors. They are your visual identity!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To help digest the information quickly, divide the newsletter into various sections.\u00a0 Include all the basic information in your email and answer every question.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insert CTA buttons multiple times, preferably, at the beginning and the end of the email. The color of the CTA button should be vivid so that it gets noticed first.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include social media icons so that your customers can share the news if found interesting.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize your product launch emails to increase your email open rates. You can personalize both your email subject line and email content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Speaking of\u2026 Use eye-catching email subject lines for the product launch campaign. You can also use emojis to make it appear distinct.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Here are some of the <a href=\"https:\/\/snov.io\/blog\/best-email-subject-lines-for-sales\/\">subject line examples<\/a> you can use:<\/span><\/p>\n<h4><b>Event announcement:\u00a0<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83d\udce2 Exciting announcement (and special invitation)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Announcement! Lineup revealed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Huge announcement: Brand new event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A new digital marketing event\u2026<\/span><\/li>\n<\/ul>\n<h4><b>Company changes:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MAJOR announcement! (big changes at [Company name])\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yep, that just happened \ud83c\udf89<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Latest [Company name] news<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exciting new changes at [Company name]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Things are about to change!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New episode!<\/span><\/li>\n<\/ul>\n<h4><b>New product\/feature release:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discover our new [Product or service]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meet our new [Product or service]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">May we introduce [Product or service]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BRAND-NEW [Product or service] released today<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introducing our latest [Product or service]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product updates: [Product or service] is available to order<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The wait is over: [Product or service] is here<\/span><\/li>\n<\/ul>\n<h2 id=\"time\"><span style=\"font-weight: 400;\">What is the best time to send your product launch announcement email?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The time at which you send your product launch announcements greatly affects the email open rate and, ultimately, your new product\u2019s performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some general tips you can apply before <a href=\"https:\/\/snov.io\/blog\/best-time-to-send-email-according-to-science\/\">scheduling your product release email<\/a> sequence:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tuesday, Wednesday, and Thursday are considered ideal days to send email campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weekends and Monday tend to have low email open rates, so it\u2019s better to avoid sending important emails on these days.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The best time to send your product announcement email can change as per the demographic data of your audience. Always take into consideration your contacts\u2019 timezone.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you\u2019re targeting the young crowd, consider sending emails at night, as this generation is most active during this time.<\/span><\/li>\n<\/ul>\n<h4><b>The following is the best time to send your product announcement email:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">7 AM: At this time, a lot of people begin their day by reading emails.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10 AM: This is the time when clients reach their offices and open their system to start working.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">12 PM: Lunch break time!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5 PM: It\u2019s the time when people usually take a short break to check their inbox and social media accounts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">9 PM: This is a perfect time to contact customers who check their emails at the end of the day before going to bed.<\/span><\/li>\n<\/ul>\n<h2 id=\"examples\"><span style=\"font-weight: 400;\">7 great examples of product launch announcement emails<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1) Apple \u2013 Product launch email<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10600\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background5.png\" alt=\"Product launch email\" width=\"250\" height=\"914\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background5.png 249w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background5-82x300.png 82w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Apple is the master of product launch campaigns. Their product release emails are well-designed, straightforward, and clear.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the email, they show a preview sneak peek of all the new things they have launched. The whole message is divided into 4 parts where different products are listed. Each section includes the date of the order, pre-order, and availability. The high-quality images of the products also add the necessary grace to the whole email.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2) Allset \u2013 App launch email\u00a0<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10603\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background7.png\" alt=\"App launch email\u00a0\" width=\"260\" height=\"933\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background7.png 258w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background7-84x300.png 84w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you make an email campaign, one of the most critical components is the call to action (CTA). Allset makes proper use of that. Its black CTA <\/span><i><span style=\"font-weight: 400;\">\u201cCheck it out\u201d<\/span><\/i><span style=\"font-weight: 400;\"> uniquely stands out from the email background.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They succeed well in sharing a sneak peek of their new app interface while highlighting its best features.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3) Nextdoor \u2013 Product update email<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10598\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background2.png\" alt=\"Product update email\" width=\"700\" height=\"1043\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background2.png 709w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background2-201x300.png 201w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background2-688x1024.png 688w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This email from Nextdoor is a great example of a product update email template. The image of a smiling face in the body of the email makes the whole message look appealing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The email headline suggests what the company is introducing as a new feature, and the content shows how this new improvement will benefit the customer. The email also did great marketing by telling people to share the big update with their neighbors and friends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, the CTA is powerful with the primary action: <\/span><i><span style=\"font-weight: 400;\">\u201cUpdate your profile.\u201d\u00a0<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">4) Nike \u2013 New website announcement email\u00a0<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10595\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background1.png\" alt=\"New website announcement email\" width=\"500\" height=\"733\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background1.png 508w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background1-205x300.png 205w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nike introduced its new website using a well-planned website announcement email. The image of this message suggests that the new site is accessible from different devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also lures customers to try the new nike.com by offering <a href=\"https:\/\/snov.io\/blog\/\">free shipping and a coupon code<\/a>. The orange CTA is a clickbait to shop on the new website.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5) InVision \u2013 Early access announcement email<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10602\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background6.png\" alt=\"Early access announcement email\" width=\"600\" height=\"1298\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background6.png 596w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background6-139x300.png 139w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background6-473x1024.png 473w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This early access announcement email by InVision makes people feel privileged because of the exclusivity of the offer. It also makes them more committed and loyal to the company. This will encourage more people to sign up for the list, which eventually gives a positive effect on future purchases and conversions for the business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6) Carbonmade &#8211; New feature announcement email<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10594\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background.png\" alt=\"New feature announcement email\" width=\"400\" height=\"973\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background.png 408w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background-123x300.png 123w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This new feature announcement email by Carbonmade has a cheerful design, unique graphics, and simple layout that catches attention. The email body gives an insight into the four amazing new features the company rolled out, while the impressive use of colorful icons makes the email stand out.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7) Dropbox &#8211; Beta announcement email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10599\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background4.png\" alt=\"Beta announcement email\" width=\"700\" height=\"839\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background4.png 712w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background4-250x300.png 250w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This beta announcement email from Dropbox ranks #1 in terms of simplicity. It\u2019s not as colorful as the previous one and doesn&#8217;t have a lot of design work, but the space in it was used smartly, attracting attention to the blue CTA button <em>\u201cGet Started.\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with the CTA, the email also provides a link to the <em>&#8220;Getting Started Guide.\u201d<\/em> Besides, it\u2019s personalized by starting the content of the email with the name of the customer. Personalized emails make your prospects feel as if you\u2019re connecting with them in person. All this pleasantly invites users to start using Dropbox Paper beta.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The timely launching of new products and services is important for the growth of any company. The public won&#8217;t know about it unless you tell them. For this, you have to build hype and excitement around your new product via email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To announce your product launch, you also need to <\/span><span style=\"font-weight: 400;\">collect prospect contacts<\/span><span style=\"font-weight: 400;\"> and <span data-sheets-root=\"1\"><a href=\"https:\/\/snov.io\/email-verifier\">check email<\/a> lists <\/span>to ensure your emails hit the target. Your product launch email is a huge part of what defines your upcoming business results and revenue.\u00a0<\/span><\/p>\n<p>But luckily, you don&#8217;t have to do it manually. Various tools like Snov.io and\u00a0<span style=\"font-weight: 400;\">ZapERP offer email integrations to help B2B and B2C businesses drive more sales with super-targeted, highly relevant emails. <\/span><span style=\"font-weight: 400;\">Sign up <\/span><span style=\"font-weight: 400;\">and enjoy a powerful outreach toolbox to boost your product campaign.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fproduct-launch-announcement-email&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9398\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/03\/finder-2.png\" alt=\"email finder\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/03\/finder-2.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/03\/finder-2-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/03\/finder-2-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/03\/finder-2-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/03\/finder-2-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve collected 7 product launch announcement email examples that will help build hype and excitement around your new product and boost early sales!<\/p>\n","protected":false},"author":45,"featured_media":10591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468],"tags":[15,16,21,44],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/10589"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=10589"}],"version-history":[{"count":4,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/10589\/revisions"}],"predecessor-version":[{"id":48473,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/10589\/revisions\/48473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/10591"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=10589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=10589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=10589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}