{"id":1078,"date":"2022-05-10T16:56:29","date_gmt":"2022-05-10T13:56:29","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=1078"},"modified":"2025-05-12T16:31:24","modified_gmt":"2025-05-12T13:31:24","slug":"how-to-convince-your-boss-to-start-using-sales-automation","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/how-to-convince-your-boss-to-start-using-sales-automation\/","title":{"rendered":"How To Convince Your Boss To Start Using Sales Automation (Snov.io, In Particular)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Influencing your manager&#8217;s mind concerning marketing or sales strategy change isn&#8217;t an easy task. Switching to automation, too \u2014 it demands a sufficient budget, restructuring of roles within a team, extra <\/span><a href=\"https:\/\/snov.io\/glossary\/sales-coaching\/\"><span style=\"font-weight: 400;\">coaching<\/span><\/a><span style=\"font-weight: 400;\">, and much more. Not a surprise your boss isn&#8217;t ready to accept your growth ideas!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what if you are sure it&#8217;s high time your company implemented a CRM to automate and streamline the company&#8217;s processes? How can you convince management to start using a reliable sales automation tool?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ve written this post to help you present your idea in the best way possible and show how you can use the example of <\/span><a href=\"https:\/\/snov.io\/sales-crm\"><span style=\"font-weight: 400;\">Snov.io CRM<\/span><\/a><span style=\"font-weight: 400;\"> as a strong justification.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But let&#8217;s clarify the basic terms first to make sure you understand what to fight for:)<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\"><strong>What is sales automation?<\/strong><\/a><\/li>\n<li><a href=\"#how\"><strong>How to convince your boss to invest in a sales automation service or CRM?<\/strong><\/a>\n<ul>\n<li><a href=\"#collect\">Collect information about sales automation services<\/a><\/li>\n<li><a href=\"#start\">Start with the automation benefits<\/a><\/li>\n<li><a href=\"#speak\">Speak about tools and features<\/a><\/li>\n<li><a href=\"#focus\">Focus on price flexibility<\/a><\/li>\n<li><a href=\"#test\">Test and analyze<\/a><\/li>\n<li><a href=\"#use\">Use psychology<\/a><\/li>\n<li><a href=\"#be\">Be ready for questions<\/a><\/li>\n<li><a href=\"#testimonials\">Use testimonials<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is sales automation?<\/span><\/h2>\n<p><b>Sales automation<\/b><span style=\"font-weight: 400;\"> is the process of using software for automating and eliminating repetitive manual tasks like receipt tracking to help your team focus on closing sales, which streamlines your sales processes, resulting in higher productivity and revenue.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Sales automation tool vs. CRM<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can often hear how one and the same software positions itself as a sales automation tool and a CRM. But are these notions the same?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theoretically, the difference does exist:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CRM (customer relationship management) <\/b><span style=\"font-weight: 400;\">mainly focuses on customer satisfaction and all the benefits of <\/span><a href=\"https:\/\/snov.io\/blog\/customer-retention-rate\/\"><span style=\"font-weight: 400;\">customer retention<\/span><\/a><span style=\"font-weight: 400;\">. It manages the relationship between a company and its customers by gathering and organizing customer data from interactions (by phone, email, and social media), queries, and purchase history. Sales teams analyze this information and adjust their solutions based on existing clients&#8217; needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On the other hand, <\/span><b>a sales automation tool<\/b><span style=\"font-weight: 400;\"> focuses on the sales process and how to make it efficient and transparent to the whole team. It usually embraces sales and pipeline management features, providing sales teams with a clear picture of prospects, recent sales, and overall sales performance.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this context, CRM is often perceived as post-sale software, while a sales automation tool comes up as sales acquisition software.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fhow-to-convince-your-boss-to-start-using-sales-automation&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14312\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background-28.png\" alt=\"Snov.io CRM banner\" width=\"850\" height=\"228\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background-28.png 1532w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background-28-300x80.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background-28-1024x275.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background-28-768x206.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In practice, however, you&#8217;ll find more and more tools that combine features of both. And that&#8217;s the software we&#8217;ll be talking about in this post.\u00a0<\/span><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to convince your boss to invest in a sales automation service or CRM?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that the terms are clear, let&#8217;s take a look at the main steps you need to take to present the value of investing in automation to your management.<\/span><\/p>\n<h3 id=\"collect\"><span style=\"font-weight: 400;\">1. Collect information about sales automation services<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you start justifying why switching to automation is a sound idea, you should do solid research on the sales automation solutions on the market and consider their main features, benefits, and pricing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make a list of these tools or study one of the automation services more precisely. To make this job easier for you, we&#8217;ve compiled a comparative study of such solutions in <\/span><a href=\"https:\/\/snov.io\/blog\/best-sales-automation-tools\/\"><span style=\"font-weight: 400;\">one of our blog posts<\/span><\/a><span style=\"font-weight: 400;\">, so feel free to use it to simplify your research.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, I would advise you to take one service and use it as an example in your discussion. In this post, I&#8217;ll show you how to do it with Snov.io \ud83d\ude42<\/span><\/p>\n<h3 id=\"start\"><span style=\"font-weight: 400;\">2. Start with the automation benefits<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The main directions where your company or department will benefit after investing in sales automation are profitability, time, and workload. Any information is best processed in the form of a list, so make sure you present these pros as a list as well, supporting your statements with statistics and examples.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">More efficient lead generation<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Every time you or your employees have to switch between platforms to <a href=\"https:\/\/snov.io\/glossary\/lead-generation\/\">generate leads<\/a>, create outreach campaigns, and analyze results, your productivity falls, and simple tasks drag on forever. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In accordance with APSIS research, about\u00a0 80% of companies agree that an automation tool can bring you 451% more leads. Besides, with sales automation software, you don&#8217;t need to drown in a sea of browser tabs to search for your leads \u2013 it does everything from a single tab.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-color: #e0dada; background-color: #eee6f2; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b>How you can use Snov.io example:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io Email Finder extension can parse any website you need to get a perfect list of emails fast, ready for enrichment, segmentation, and further use. Meanwhile, Snov.io LI Prospect Finder extension will help you generate quality leads from LinkedIn in several minutes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you can be sure the contact details of your prospects are valid \u2013 Snov.io ensures each email is verified upon finding. Alternatively, you can always check your customer base for validity with Snov.io Email Verifier and control the quality of your email lists.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"font-weight: 400;\">Multifunctionality<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Even brief mental blocks created by shifting between tasks can cost as much as <\/span><span style=\"font-weight: 400;\">40%<\/span><span style=\"font-weight: 400;\"> of someone&#8217;s productive time. Meaning, every time you or your employees have to switch between platforms to <\/span><a href=\"https:\/\/snov.io\/glossary\/lead-generation\/\"><span style=\"font-weight: 400;\">generate leads<\/span><\/a><span style=\"font-weight: 400;\">, create outreach campaigns, and analyze results, your productivity falls, and simple tasks drag on forever.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having all tools on a single platform will solve this problem and offer a comfortable, efficient way to navigate everyday workflow.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed; background-color: #eee6f2; border-color: #e0dada;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b>How you can use Snov.io example:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io is an all-in-one sales automation platform and a free CRM that will help you deal with a plentiful of tasks. With it, you can find leads anywhere online, create targeted emails for your sales outreach, organize your sales campaigns from scratch, manage deals in a pipeline view, and stay in constant control of all your tasks, sales funnel stages, and prospects.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"font-weight: 400;\">Higher productivity<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Sales automation not only helps companies get rid of manual tasks by processing them in bulk, but also makes them transparent for the whole team. This allows team members to access the same customer information, collaborate, and achieve better business outcomes. As a result, their total productivity grows considerably.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider implementing <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-automation-tools\/\"><span style=\"font-weight: 400;\">LinkedIn automation tools<\/span><\/a><span style=\"font-weight: 400;\"> into your routine. This way, you\u2019ll be able to generate more leads and use multichannel outreach in your prospecting, thus increasing the chances of successful deals.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed; border-color: #e0dada; background-color: #eee6f2;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b>How you can use Snov.io example:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Be it email search by domain or email verification, Snov.io offers tools to automate tasks in bulk. You can upload your domain or email list to the platform and let it take care of the rest with Bulk Domain Search and Email Verifier. Snov.io supports multiple formats (Excel, CSV, and TXT).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, <\/span><a href=\"https:\/\/snov.io\/blog\/a-complete-guide-to-snovio-drip-campaigns\/\"><span style=\"font-weight: 400;\">Snov.io Email Drip Campaigns<\/span><\/a><span style=\"font-weight: 400;\"> allow creating long chains of emails and program them up to specific recipients&#8217; reactions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To crown it all, with Snov.io CRM, you can ensure all your sales team members stay aligned as all tasks are transparent and accessible.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"font-weight: 400;\">Better conversion rates<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In particular, they can dedicate more time to building and nurturing relationships with prospects, understanding their needs, and making all interactions <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-personalize-your-email\/\"><span style=\"font-weight: 400;\">personalized<\/span><\/a><span style=\"font-weight: 400;\">, where sales automation tools also have a significant role to play. In fact, using CRM software can increase sales conversion rates by up to 300% (According to Finances Online).<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed; background-color: #eee6f2; border-color: #e0dada;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b>How you can use Snov.io example: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io sales automation platform cares much about making sales outreach personalized. It offers possibilities to play with email variables, while its integration with Hyperise allows making emails even more targeted with highly customized images, boosting the conversion rate.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"font-weight: 400;\">Increased ROI<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Woah, that&#8217;s a lot of benefits! But perhaps the most deciding factor for your boss to agree to start using sales automation tools will be their affordable pricing. A recent survey revealed that for businesses that use a CRM, the average return on their technology investment is $8.71 for each dollar spent.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; background-color: #eee6f2; border-style: dashed; border-color: #e0dada;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b>How you can use Snov.io example:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The all-in-one nature of the platform and affordable subscription plans make Snov.io a real bargain your whole marketing and sales department can utilize daily without draining the budget.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"speak\"><span style=\"font-weight: 400;\">3. Speak about tools and features<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can significantly support your pros presentation if you focus on specific tools and features of sales automation software that help businesses gain these benefits. So, after studying the market, prepare the essential list of features to talk about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CRM<\/b><span style=\"font-weight: 400;\"> \u2014 CRM can be a separate sales automation feature, coming up as a single platform for all sales tasks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prospecting tools<\/b><span style=\"font-weight: 400;\"> \u2014 Sales automation tools commonly include email\/phone number \/social media profile lookup features that allow you to automate finding the contact details of your prospects and saving them to your list for further outreach.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email drip\/multi-channel campaigns<\/b><span style=\"font-weight: 400;\"> \u2014 Sales automation tools typically also offer an <\/span><a href=\"https:\/\/snov.io\/blog\/email-marketing-automation-tools\/\"><span style=\"font-weight: 400;\">email marketing service<\/span><\/a><span style=\"font-weight: 400;\"> that lets you send email sequences, automatically track their performance, and program follow-ups. Or else, you may enjoy more complex services that let you align your email, phone, or social selling strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Calling services<\/b><span style=\"font-weight: 400;\"> \u2014 Some sales automation platforms allow you to <\/span><span style=\"font-weight: 400;\">set up auto dials and save much time calling prospects. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Virtual meeting tools<\/b> \u2014 They make scheduling and conducting interviews with prospects easier, as well as help set up automatic email reminders to confirm when and where your meetings will take place.<\/li>\n<\/ul>\n<table class=\" aligncenter\" style=\"width: 90%; background-color: #eee6f2; border-style: dashed; border-color: #e0dada;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b>Here&#8217;s how you can use Snov.io:\u00a0<\/b><\/p>\n<p><b><i>Tip:<\/i><\/b><i><span style=\"font-weight: 400;\"> Make sure to show exactly how much value can be gained from using an all-in-one platform in terms of both money and time.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io is an outreach automation platform for marketers and sales offering a variety of tools for lead generation, email verification, email sending, and email tracking available as a web app, Chrome extension, and API. Here&#8217;s what the Snov.io toolset offers:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Web app<\/span><\/h4>\n<ul>\n<li><b>CRM<br \/>\n<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Snov.io offers an absolutely free sales CRM to build your sales process from scratch, manage your deals, create pipelines with up to 100 stages, and streamline sales with unlimited teamwork.<\/span><\/p>\n<ul>\n<li><b style=\"font-family: inherit; font-size: inherit;\">Email Finder<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This tool allows finding emails by domain, company, links to social media profiles, names, and with Boolean search. <\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b style=\"font-family: inherit; font-size: inherit;\">Email Verifier<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With this tool, you can verify your emails by one or in bulk through lists directly in your account.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/snov.io\/cold-email\"><strong>Cold email software<\/strong><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This tool allows building your own <\/span><span style=\"font-weight: 400;\">email campaigns<\/span><span style=\"font-weight: 400;\"> with conditions, timers, and goals using a drag-and-drop campaign building tool. Just choose one of the prospects lists in your account to send your campaign to. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use personalization attributes to get better results, analyze your campaign performance in real-time, and pause and edit your campaigns after they&#8217;ve been launched if needed.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Condition.png\" alt=\"Conditions in outreach sequences\" width=\"746\" height=\"380\" class=\"aligncenter wp-image-35630\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Condition.png 2048w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Condition-300x153.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Condition-1024x522.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Condition-768x392.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Condition-1536x783.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><b>Email Deliverability Check <\/b><\/li>\n<\/ul>\n<p>This tool ensures your emails get to your user\u2019s inbox without problems, improving the technical side of your email outreach. You can warm up your email account, check technical setup, and test your email content against spam, to enure your sender reputation and inbox placement are at their top.<\/p>\n<ul>\n<li><strong>Unibox<\/strong><\/li>\n<\/ul>\n<p>With this feature, your team can stay aligned around a single Inbox to which you may connect an unlimited number of mailboxes. By centralizing all communications in one place, you can easily collaborate on deals.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/snov.io\/linkedin-automation-tools\"><b>LinkedIn Automation<\/b><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This tool lets you put your sales prospecting and outreach on autopilot. You can automate such LinkedIn touchpoints as profile views, post likes, connection requests, and<\/span> <span style=\"font-weight: 400;\">messages. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further you can add these activity points to your email sequences and get a complex multi-channel campaign for boosting your <\/span><span style=\"font-weight: 400;\">Social Selling Index<\/span><span style=\"font-weight: 400;\"> automatically.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Chrome extensions (directly connected and synchronized with the web app)<\/span><\/h4>\n<ul>\n<li><b>Email Finder<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This tool extracts emails from any website you visit. Just find the website you need to collect your prospects&#8217; contact information and launch the <\/span><a href=\"https:\/\/snov.io\/extension\"><span style=\"font-weight: 400;\">extension<\/span><\/a><span style=\"font-weight: 400;\">. All collected emails will be sent to your Snov.io account for further use.<\/span><\/p>\n<ul>\n<li><b>LI Prospect Finder<br \/>\n<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/snov.io\/linkedin-email-finder\"><span style=\"font-weight: 400;\">extension<\/span><\/a><span style=\"font-weight: 400;\"> helps you scrape prospects&#8217; email addresses from LinkedIn and Sales Navigator profile pages, company pages, and filtered search results pages. <\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Email Verifier<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/email-finder-by-snovio\/einnffiilpmgldkapbikhkeicohlaapj?_gl=1*i3815b*_ga*MTAyMjcyMzE2Ni4xNjI4MjM1MzA4*_ga_BNRTCNFP5Y*MTYyODIzNDk2OC44LjEuMTYyODIzNTMwOC42MA..\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Verify emails<\/span><\/a><span style=\"font-weight: 400;\"> right as you collect them! The tool makes it easy to verify suspicious emails to always reach the inbox.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Email Tracker<\/b><b><br \/>\n<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This tool<\/span> <span style=\"font-weight: 400;\">monitors how many times your sent emails have been opened and your links clicked. It&#8217;s available as a free standalone <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/unlimited-email-tracker\/gojogohjgpelafgaeejgelmplndppifh?hl=en-US\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Chrome extension<\/span><\/a><span style=\"font-weight: 400;\"> that integrates seamlessly into your Gmail interface.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">API<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Snov.io features can be used through a simple REST API. You can easily integrate Snov.io features directly into your platform to sync your leads, find emails, manage prospects, and more. The API rate is limited to 60 requests per minute.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"focus\"><span style=\"font-weight: 400;\">4. Focus on price flexibility<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pricing is one of those factors that matter a lot for decision-makers. Not a surprise that <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-handle-sales-objections-backfire-effect\/\"><span style=\"font-weight: 400;\">sales objections<\/span><\/a><span style=\"font-weight: 400;\"> about price are so popular, both with customers and inner management.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales automation services range in terms of pricing, so you should get prepared to find the tool that would demonstrate the optimal value for the money. Luckily, Snov.io is among such platforms. <\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; background-color: #eee6f2; border-style: dashed; border-color: #e0dada;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b>How you can use Snov.io example:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Budgets change, and with Snov.io, you can be as flexible as you want. It works on a subscription-based model and offers several plans to choose from depending on your budget and company size.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io is always on a customer&#8217;s side, which is why:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Each plan, including the free one, gives you access to all tools, extensions, and features on the platform \u2013 you are only limited by the number of credits in your plan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Snov.io offers 2 months for free when purchasing a yearly plan as a reward to loyal customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you haven&#8217;t found a plan that&#8217;s right for you, you can contact the Snov.io team at <\/span><a href=\"mailto:help@snov.io\"><span style=\"font-weight: 400;\">help@snov.io<\/span><\/a><span style=\"font-weight: 400;\">, and they will create a larger custom plan just for you.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><a href=\"https:\/\/snov.io\/pricing\" target=\"_blanc\" rel=\"noopener noreferrer\"><button style=\"font-size: 18px; color: #ffffff; border-style: solid; border-radius: 4px; text-align: center; padding-bottom: 20px; background-color: #644eee;\"><br \/>\n<b style=\"padding-left: 20px; padding-right: 20px;\">Click here to check out all subscription plans<\/b><br \/>\n<\/button><\/a><\/p>\n<h3 id=\"test\"><span style=\"font-weight: 400;\">5. Test and analyze<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure you understand how sales automation works in practice. The two main aspects you will be questioned on are the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Profitability. <\/b><span style=\"font-weight: 400;\">Your boss will be eager to know how much money you can save by leveraging sales automation.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time.<\/b><span style=\"font-weight: 400;\"> The tools you use have to minimize the time you spend on an individual task or, in this case, your whole workflow.\u00a0<\/span><\/li>\n<\/ul>\n<table class=\" aligncenter\" style=\"width: 90%; background-color: #eee6f2; border-style: dashed; border-color: #e0dada;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b>How you can use Snov.io example:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use Snov.io free plan to test every tool and feature and measure exactly how it improved your productivity. In particular:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measure how much money you can save your department by replacing multiple separate tool subscriptions for lead generation, <\/span><a href=\"https:\/\/snov.io\/email-verifier\"><span style=\"font-weight: 400;\">email verification<\/span><\/a><span style=\"font-weight: 400;\">, email sending, etc., with a single subscription for Snov.io&#8217;s all-in-one platform. Having all tools in one ecosystem under one price tag makes it easy to control your expenses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measure the time it takes you to perform each individual task with Snov.io, as well as the time you save by not having to switch between platforms. Mention the role of automation in improving your workflow efficiency.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"use\"><span style=\"font-weight: 400;\">6. Use psychology<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If cold hard facts are not convincing enough for your decision-maker, use <\/span><a href=\"https:\/\/snov.io\/blog\/sales-psychology-what-you-need-to-know-about-b2b-selling\/\"><span style=\"font-weight: 400;\">psychology<\/span><\/a><span style=\"font-weight: 400;\">. Like your prospects, your boss belongs to a particular type of buyer, so you should develop the corresponding approach.<\/span><\/p>\n<figure id=\"attachment_14858\" aria-describedby=\"caption-attachment-14858\" style=\"width: 732px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14858 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/03\/Background458.png\" alt=\"Snov.io CRM banner\" width=\"732\" height=\"757\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/03\/Background458.png 732w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/03\/Background458-290x300.png 290w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><figcaption id=\"caption-attachment-14858\" class=\"wp-caption-text\"><em>Source: Greator<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here are some general rules that will help you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Talk less about yourself and more about your boss. To convince them, you have to <\/span><b>show them how <\/b><b><i>their <\/i><\/b><b>problems can be solved.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the opportunity cost strategy. <\/span><a href=\"https:\/\/www.investopedia.com\/terms\/o\/opportunitycost.asp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Opportunity cost<\/span><\/a><span style=\"font-weight: 400;\"> will <\/span><b>show your boss how much they will lose<\/b><span style=\"font-weight: 400;\"> if they miss out on the opportunity to implement sales automation.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Before you pitch your idea,<\/span><b> make sure you have at least a couple of co-workers on your side.<\/b><span style=\"font-weight: 400;\"> Doing it alone can have its benefits, but not when trying to convince your boss. Show that your opinion is shared and supported!<\/span><\/li>\n<\/ul>\n<table class=\" aligncenter\" style=\"width: 90%; background-color: #eee6f2; border-color: #e0dada; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b>How you can use Snov.io example:\u00a0<\/b><\/p>\n<p><b>Tip:<\/b> <i><span style=\"font-weight: 400;\">Communicate actual stats you&#8217;ve collected during your research to convince your management. Your pitch should sound something like this (don&#8217;t forget to insert your own relevant data).<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Purchasing a subscription plan from Snov.io will give us a [45%] increase in quality lead generation, while the automation tools they offer will improve our efficiency by [300%]. If we don&#8217;t start using Snov.io, we will be losing [800$] and [40 hours\/month] on email campaigns alone.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"be\"><span style=\"font-weight: 400;\">7. Be ready for questions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your boss will inevitably have questions and objections regarding the tools you need for work. Be prepared to hear the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We can&#8217;t afford this sales automation solution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What if you need some additional tools next week?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who exactly will be using it?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do we really need it?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This platform might be too complicated to use.<\/span><\/li>\n<\/ul>\n<table class=\" aligncenter\" style=\"width: 90%; background-color: #eee6f2; border-style: dashed; border-color: #e0dada;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b>How you can deal with these questions and objections using Snov.io example:<\/b><\/p>\n<p><b><i>We can&#8217;t afford it.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io offers one of the most affordable and flexible subscription plans on the market. If Email Verifier is a primary tool you&#8217;ll be using, check <\/span><a href=\"https:\/\/snov.io\/blog\/best-email-verification-services\/\"><span style=\"font-weight: 400;\">this article<\/span><\/a><span style=\"font-weight: 400;\"> for a price comparison of the top email validation services. Snov.io can accommodate any budget.<\/span><\/p>\n<p><b><i>What if you need some additional tools next week?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io offers all tools an email marketer or sales specialist may need, from lead generation to email tracking, no additional services needed. In addition, it regularly adds new features and extensions to the platform, all covered by a single subscription plan.<\/span><\/p>\n<p><b><i>Who will use it?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io can be valuable to any specialist. There are no limitations. You can use it alone or have your whole company on a single account. Tools like Email Finder and Email Tracker can be used by everyone, from top management to the receptionist.<\/span><\/p>\n<p><b><i>Do we really need it?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here I recommend that you try to create a comprehensive test case on features your company is most interested in and present the end results to your boss. A simple example of such a test would be <\/span><a href=\"https:\/\/snov.io\/blog\/best-email-validation-list-cleaning-services\/\"><span style=\"font-weight: 400;\">this article<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b><i>This platform might be too complicated to use.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io ensures all tools are easy-to-use. If any team member has a question on how to navigate the tool, they can find detailed guides with screenshots for every feature, tool, and extension in Snov.io <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/\"><span style=\"font-weight: 400;\">Knowledgebase<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"testimonials\"><span style=\"font-weight: 400;\">8. Use testimonials<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nothing is more convincing than competitors already using sales automation\u2026and doing it successfully. While presenting the case, research how other companies like yours have benefited from a similar solution from testimonials.\u00a0<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; background-color: #eee6f2; border-style: dashed; border-color: #e0dada;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b>How you can use Snov.io example:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Using Snov.io allowed Belkins, a company specializing in lead generation services, to collect more than 80,000 leads in a month thanks to the Bulk Email Finder option. This accelerated their search for emails while reducing the cost per lead by 2%. Email verification helped the company grow their email deliverability, which reached 98-99%. As a result, Belkins Research Department increased its efficiency by 12%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find other Snov.io case studies on its <\/span><a href=\"https:\/\/snov.io\/testimonials\/\"><span style=\"font-weight: 400;\">testimonials page<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-weight: 400;\">Ask us for help<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you still don&#8217;t know how to convince your boss or feel like your case just isn&#8217;t strong enough, we&#8217;ll be more than happy to help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you didn&#8217;t find the answers you were looking for in our Knowledgebase, drop us a line via Support Chat or email <\/span><a href=\"mailto:help@snov.io\"><span style=\"font-weight: 400;\">help@snov.io<\/span><\/a><span style=\"font-weight: 400;\"> with any questions regarding our service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are here to help you get the best possible results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The pros of using a new tool may seem obvious to you, but not to your boss, so you need to present your case in the best way possible.<\/p>\n","protected":false},"author":30,"featured_media":15223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[472],"tags":[2,17,18],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/1078"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=1078"}],"version-history":[{"count":3,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/1078\/revisions"}],"predecessor-version":[{"id":35692,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/1078\/revisions\/35692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/15223"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=1078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=1078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=1078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}