{"id":1093,"date":"2018-09-21T14:40:36","date_gmt":"2018-09-21T11:40:36","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=1093"},"modified":"2024-10-25T15:03:12","modified_gmt":"2024-10-25T12:03:12","slug":"best-time-to-send-email-according-to-science","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/best-time-to-send-email-according-to-science\/","title":{"rendered":"Best Time To Send Email (According To Science)"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Tuesday or Sunday? 9am or 9pm? A custom schedule?<br \/>\n<\/span><span style=\"font-weight: 400;\">As a marketer, you\u2019ve probably asked yourself many times, <\/span><i><span style=\"font-weight: 400;\">\u201cWhen should I send my email campaign?\u201d<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Luckily, many companies have already discovered the best day and time to send marketing emails. Our team has analyzed the latest scientific research, studies, and experiment results to find out once and for all what is the best time to send email according to science.<\/span><\/p>\n<h2 style=\"text-align: left;\">Weekday or weekend?<\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In 2013, Experian published their widely covered quarterly <\/span><a href=\"http:\/\/www.experian.com\/assets\/marketing-services\/white-papers\/email-marketing-quarterly-benchmark-study-q4-2013.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email marketing study<\/span><\/a><span style=\"font-weight: 400;\">, according to which:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the highest number of emails were <\/span><b>sent <\/b><span style=\"font-weight: 400;\">on Tuesdays, Thursdays and Fridays<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the best <\/span><b>open rates<\/b><span style=\"font-weight: 400;\"> have been detected on Saturdays and Tuesdays<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the <\/span><b>click-through rate<\/b><span style=\"font-weight: 400;\"> was the highest on Sundays<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Here\u2019s what their stats looked like:<\/span><\/p>\n<figure id=\"attachment_1095\" aria-describedby=\"caption-attachment-1095\" style=\"width: 1003px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1095 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/email-marketing-study.png\" alt=\"email marketing study\" width=\"1003\" height=\"272\" \/><figcaption id=\"caption-attachment-1095\" class=\"wp-caption-text\"><em>Source: Experian<\/em><\/figcaption><\/figure>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">According to that study, the best days for emails should be <\/span><b>Tuesday<\/b><span style=\"font-weight: 400;\">, <\/span><b>Saturday<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Sunday<\/b><span style=\"font-weight: 400;\">. Many have since used the study to build their email sending schedule.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">However, 5 years have passed since, and that\u2019s a long stretch of time for the rapidly developing marketing world. So let\u2019s take a look at the freshest study we have &#8211; a 2018 <\/span><a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks.html?_ga=2.78504407.214099733.1537353305-329235912.1535963317#time-frequency\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> from GetResponse, and compare how things have changed in the last half-decade.<\/span><\/p>\n<figure id=\"attachment_1096\" aria-describedby=\"caption-attachment-1096\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1096 size-large\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/GetResponse-1024x426.png\" alt=\"GetResponse\" width=\"1024\" height=\"426\" \/><figcaption id=\"caption-attachment-1096\" class=\"wp-caption-text\"><em>Source: GetResponse<\/em><\/figcaption><\/figure>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">According to these results, things <\/span><i><span style=\"font-weight: 400;\">have<\/span><\/i><span style=\"font-weight: 400;\"> changed: the weekend is no longer a good time to send your emails (notice the green arrows pointing at the dive in open and click-through rates during the weekend). <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">However, Tuesday still provides good results, with % of messages sent, as well as open and click-through rates, still at the top. Surprisingly, Friday also seems to be a good option.<\/span><\/p>\n<p id=\"morning\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">This can be explained by the average schedule of any office worker: having dealt with the chaos of Monday, you\u2019d be most ready to actually go through and respond to emails starting Tuesday. Less people now dedicate their weekends to emails.<\/span><\/p>\n<p style=\"text-align: left;\"><b>Verdict: <\/b><span style=\"font-weight: 400;\">While your individual results may vary, the latest study shows that weekdays beginning with Tuesday provide the best results. Avoid the weekends. <\/span><\/p>\n<h2 style=\"text-align: left;\">Morning, Lunchtime, Afternoon or Night?<\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">So you\u2019ve chosen the day for your campaign. But what about the time? <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This 2018 <\/span><span style=\"font-weight: 400;\">research<\/span><span style=\"font-weight: 400;\"> by Omnisend shows us what we already know &#8211; emails get opened the most when people are most productive. Look at the graph below.<\/span><\/p>\n<figure id=\"attachment_1097\" aria-describedby=\"caption-attachment-1097\" style=\"width: 938px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1097 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/Omnisend.png\" alt=\"Omnisend\" width=\"938\" height=\"580\" \/><figcaption id=\"caption-attachment-1097\" class=\"wp-caption-text\"><em>Source: Omnisend<\/em><\/figcaption><\/figure>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The peak open and click-through times are <\/span><b>8am<\/b><span style=\"font-weight: 400;\"> and <\/span><b>1pm<\/b><span style=\"font-weight: 400;\">, though hours between 8am and 4pm (the average working hours) are all great for sending your email.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Another <\/span><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/best-time-to-send-email-campaigns-by-device\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> by Campaign Monitor confirms these results, placing peak open time at 10am.<\/span><\/p>\n<figure id=\"attachment_1099\" aria-describedby=\"caption-attachment-1099\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1099 size-large\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/Campaign-Monitor-1024x455.png\" alt=\"Campaign Monitor\" width=\"1024\" height=\"455\" \/><figcaption id=\"caption-attachment-1099\" class=\"wp-caption-text\"><em>Source: Campaign Monitor<\/em><\/figcaption><\/figure>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">And <\/span><a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/53\/Sales_Offers\/2015_email_report\/2015_Report_-_Best_Times_to_Get_Your_Business_Email_Opened.pdf?t=1535726849380\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HubSpot <\/span><\/a><span style=\"font-weight: 400;\">agrees in their 2015 survey, defining 11 am as the time with the greatest number of emails opened:<\/span><\/p>\n<figure id=\"attachment_1100\" aria-describedby=\"caption-attachment-1100\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1100 size-large\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/HubSpot-1024x509.png\" alt=\"HubSpot\" width=\"1024\" height=\"509\" \/><figcaption id=\"caption-attachment-1100\" class=\"wp-caption-text\"><em>Source: HubSpot<\/em><\/figcaption><\/figure>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The numbers say this, but what do the humans think? <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Well, <\/span><span style=\"font-weight: 400;\">Databox<\/span><span style=\"font-weight: 400;\"> have conducted a series of <\/span><span style=\"font-weight: 400;\">interviews<\/span><span style=\"font-weight: 400;\"> in which they\u2019ve asked 36 marketers about the best time for sending emails: 19 of them have stated that they send their emails in the morning (preferably mid to late morning); 5 preferred daytime; one of the interviewees mentioned late evening. 50%, however, said that there is no perfect time for sending emails as every subscriber is unique and they would need more information to define a perfect time. <\/span><\/p>\n<p style=\"text-align: left;\"><b>Verdict: <\/b><span style=\"font-weight: 400;\">All studies place the perfect point at 10-11am, with the optimal emailing time between 8am and 4pm<\/span><b>. \u00a0<\/b><span style=\"font-weight: 400;\">Before you start taking notes and scheduling all emails for 10am, make sure you consult your Perfect Buyer Persona profile. Who is your perfect buyer and when would they be most likely to read and reply to your email? Numbers are great, but nothing will ever beat individual approach.<\/span><\/p>\n<h3 style=\"text-align: left;\">Conclusion<\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">When it comes to choosing the best day and time to send marketing emails, logic wins: the optimal time is Tuesday to Friday, from 8am till 4pm. But if you\u2019re looking for a specific point in time, most studies identify <\/span><b>Tuesday<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Friday <\/b><span style=\"font-weight: 400;\">as the best days, with <\/span><b>10-11am<\/b><span style=\"font-weight: 400;\"> showing the best results when it comes to open and click-through rates.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">However, your audience is very specific and needs individual approach. A\/B test your timing to find the day and time that\u2019s best for you. <\/span><\/p>\n<p style=\"text-align: left;\">Do you need more help with finding high-quality leads? Try our <span data-sheets-root=\"1\"><a href=\"https:\/\/snov.io\/email-finder\">email search<\/a> tool to fill your email list with targeted contacts.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Timing is everything when it comes to getting customers to open your emails. The best time to send emails &#8211; here.<\/p>\n","protected":false},"author":11,"featured_media":7559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468,470,472],"tags":[15,16,19],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/1093"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=1093"}],"version-history":[{"count":0,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/1093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/7559"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=1093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=1093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=1093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}