{"id":10942,"date":"2021-06-28T11:24:30","date_gmt":"2021-06-28T08:24:30","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=10942"},"modified":"2026-03-16T17:17:10","modified_gmt":"2026-03-16T14:17:10","slug":"link-building-outreach","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/link-building-outreach\/","title":{"rendered":"Link Building Outreach From A To Z With Snov.io"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You have astounding content but months go by and it still attracts low traffic. Or there\u2019s no traffic at all&#8230; The thing is, writing a good piece of content doesn\u2019t mean it will automatically blow up. Link building is what will always win the game as it\u2019s about building relationships and exposing your name to the public.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how to make people aware and interested? The first and the biggest thing you can do is to simply contact them!<\/span><\/p>\n<p>In this post, we\u2019ll show you how to create an effective link-building outreach campaign, <a href=\"https:\/\/snov.io\/email-finder\">find verified email<\/a>, and reach out to your prospects.<\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s get into it.\u00a0<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><strong><a href=\"#what\">What is link building outreach in general?<\/a><\/strong><\/li>\n<li><strong><a href=\"#strategies\">10 best link building outreach strategies<\/a><\/strong><\/li>\n<li><strong><a href=\"#steps\">Link building outreach campaign steps<\/a><\/strong>\n<ul>\n<li><a href=\"#identify\">Step 1. Identify your link opportunities<\/a><\/li>\n<li><a href=\"#find\">Step 2. Find qualified link prospects<\/a><\/li>\n<li><a href=\"#gather\">Step 3. Gather data for link building outreach<\/a><\/li>\n<li><a href=\"#reach\">Step 4. Reach out to contacts via email<\/a><\/li>\n<li><a href=\"#manage\">Step 5. Manage your outreach email campaign<\/a><\/li>\n<li><a href=\"#track\">Step 6. Track the data for further link building outreach campaigns<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is link building outreach in general?<\/span><\/h2>\n<p><a href=\"https:\/\/snov.io\/blog\/best-email-outreach-and-link-building-tactics\/\"><b>Link building outreach<\/b><\/a><span style=\"font-weight: 400;\"> is about researching a person or a company that\u2019ll be eager to link to your content and contacting them with the corresponding message. Its goal is to get backlinks and traffic from other quality websites, which in turn will give your content better visibility and improve your SEO rankings.<\/span><\/p>\n<h2 id=\"strategies\"><span style=\"font-weight: 400;\">10 best link building outreach strategies<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There exist dozens of link building strategies that you can use for your outreach. We\u2019ll list the ten most popular ones, loved by top managers:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10953\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/1-1.png\" alt=\"Link building outreach strategies\" width=\"850\" height=\"584\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/1-1.png 841w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/1-1-300x206.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/1-1-768x528.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><strong><a href=\"https:\/\/www.semrush.com\/blog\/effective-link-building-outreach-strategies\/?kw=&amp;cmp=WW_SRCH_DSA_Blog_Core_BU_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=484277089817&amp;kwid=aud-391253447936:dsa-1057183193675&amp;cmpid=11776868584&amp;agpid=117384922754&amp;BU=Core&amp;extid=167346347788&amp;adpos=&amp;gclid=CjwKCAjw-e2EBhAhEiwAJI5jgyIdAuEMDizhy3vYlSGFVc2LaRVO3q2yYoZodXvTEoY0hGcKhfc1XhoCUCkQAvD_BwE\" target=\"_blank\" rel=\"noopener\"><i>Semrush<\/i><\/a><\/strong><\/p>\n<p><strong>Broken link building<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This strategy consists in finding a relevant broken, or dead, link (the one that doesn\u2019t work anymore) in the content and asking the owner to replace it with your working source.\u00a0<\/span><\/p>\n<p><b>Link reclamation<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Link reclamation is based on detecting the links you\u2019ve lost because the website that previously linked to you has removed them due to some reasons and asking the owner to add your links back.<\/span><\/p>\n<p><b>Claiming unlinked mentions<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Similar to link reclamation, this strategy is all about finding where your brand wasn\u2019t mentioned, although was meant to be, and asking the content owner to fix it by linking to you.<\/span><\/p>\n<p><b>Link roundups<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s based on finding the list of other blog posts relevant to your topic, e.g., \u201cTop Email Marketing Posts of the Week,\u201d and contacting their owners with a proposition to link to your content in their next update.\u00a0<\/span><\/p>\n<p><b>Resource pages<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A bit similar to link roundups, the resource page is also about asking the website or blog owner to add you to their list and link to your content, though, not before they create the post, but after the content has been published.<\/span><\/p>\n<p><b>Skyscraper method<\/b><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/skyscraper-technique\/\"><span style=\"font-weight: 400;\">This link building outreach strategy<\/span><\/a><span style=\"font-weight: 400;\"> is based on finding the content that has many links, creating an improved version of it, and informing those who linked to that piece of content that you\u2019ve got something better than the original.<\/span><\/p>\n<p><b>Guest posting<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is probably the most popular link building strategy in the B2B world of content. You just need to find a trusted platform with many readers and contact the owner with the proposition to write a post for them.\u00a0<\/span><\/p>\n<p><b>Infographics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t need a blog post to pitch it. Why not pitch your astounding infographics instead? Such content combines useful data and visual representation so that it becomes reusable and more valuable.\u00a0<\/span><\/p>\n<p><b>Cold blogger outreach<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is a worthy link building strategy to reach out to people who are writing similar content and letting them know about your great post. Even if they don\u2019t rush adding your link at once, they will consider your resource for the forthcoming content. <\/span><\/p>\n<p><b>Link exchange<\/b><\/p>\n<p>You can simply contact a person or company you consider influential with a suggestion: you\u2019ll link to their content, and they\u2019ll link to yours.\u00a0 However, we don\u2019t recommend exchanging links excessively with the same website\u2014Google may flag it as spam and penalize both sites in search rankings.<\/p>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/Best-LinkedIn-Marketing-Tools.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"Mejores herramientas de marketing en LinkedIn\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/Best-LinkedIn-Marketing-Tools.png 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/Best-LinkedIn-Marketing-Tools-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/Best-LinkedIn-Marketing-Tools-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/Best-LinkedIn-Marketing-Tools-768x384.png 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/seo-outreach\/\">SEO Outreach Strategies According To 12 SEO Experts<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">27\/02\/2026<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/01\/000.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"SEO tools\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/01\/000.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/01\/000-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/01\/000-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/01\/000-768x384.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/01\/000-1536x768.png 1536w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/best-seo-outreach-software\/\">Top 13 SEO Outreach Tools to Use for Link Building In 2026<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">31\/03\/2026<\/p>    <\/div>\r\n<\/div><\/div>\n<h2 id=\"steps\"><span style=\"font-weight: 400;\">Link building outreach campaign steps<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Choosing the right link building strategy, backlink prospecting, creating linkable content \u2014 all this takes time. Let alone the fact you should come up with the targeted email message, analyze reactions, and lead your link-building outreach campaign till the logical end when you see your guest post published\/link inserted and understand what made your campaign successful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s a tough job, but we\u2019ll show you how to do it with no pain using a clear step-by-step approach and relying on Snov.io tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make your link building outreach easier and more effective, we advise that you split it into<strong> six steps<\/strong>:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify your link opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gather data for link building outreach<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find contacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reach out to contacts via email<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manage your outreach email campaign<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Track the data for further link building outreach campaigns<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let\u2019s go through each step in detail.\u00a0<\/span><\/p>\n<h3 id=\"identify\"><span style=\"font-weight: 400;\">Step 1. Identify your link opportunities<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Start your link building outreach campaign with identifying your link opportunities and thinking over a link building strategy you\u2019ll put in action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have link-worthy content, you may \u0441hoose to request being added to already published resource pages or ask bloggers who create roundups to include you in their upcoming posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, you can use a tool for finding broken links (<\/span><a href=\"https:\/\/search.google.com\/search-console\/about\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.semrush.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">SEMrush<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/ahrefs.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\">) and discover the page that had many links that have now gone out of date or don\u2019t exist. All you need to do next is to prepare updated content and reach out to people or companies that linked to the original or similar post.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your tools or products are mentioned but not linked to, claim the unlinked mentions further. Tools like <\/span><span style=\"font-weight: 400;\">Majestic SEO<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">Brand 24<\/span><span style=\"font-weight: 400;\"> can help you with that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or else, think of topics for guest-posting you may write expertly about if you are planning to build links with this strategy.\u00a0<\/span><\/p>\n<h3 id=\"find\"><span style=\"font-weight: 400;\">Step 2. Find qualified link prospects<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finding <\/span><a href=\"https:\/\/snov.io\/glossary\/lead-qualification\/\"><span style=\"font-weight: 400;\">qualified prospects<\/span><\/a><span style=\"font-weight: 400;\"> for your link building outreach is not a one-minute business:\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">1. Searching for relevant websites<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">First, you should concentrate on looking for relevant websites. How can you do it?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Think of what niche you are focusing your outreach on and google top blogs and influencers in your industry.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyze the backlinks of your competitors as you may find a pretty big list of link targets there.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use Google\u2019s advanced search operations such as \u2018inurl,\u2019 \u2018intitle,\u2019 or \u2018intext.\u2019<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Say, if you are planning a broken-link outreach campaign to get your <\/span><a href=\"https:\/\/snov.io\/blog\/best-sales-crm-software\/\"><span style=\"font-weight: 400;\">sales CRM<\/span><\/a><span style=\"font-weight: 400;\"> mentioned, your relevant websites will be those containing pages with the \u201csales CRM\u201d related keywords in the title tag, the body, and inside the anchors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get relevant results, you may simply type in the following queries in Google:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales CRM intitle:\u201dsales CRM\u201d \u2013 To get websites containing your keywords in the title tags.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales CRM intext:\u201dsales CRM\u201d \u2013 To get websites containing your keywords somewhere in the body.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You may further scrape the list of URLs using free tools such as <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/link-grabber\/caodelkhipncidmoebgbbeemedohcdma\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Link Grabber<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10954\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/2.png\" alt=\"Scraping the list of URLs with Google Link Grabber\" width=\"850\" height=\"702\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/2.png 965w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/2-300x248.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/2-768x634.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">2. Finding contacts of your link prospects<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve collected a list of websites, you need to contact an editor, a content marketer, or a content manager. You may look through <\/span><b>Contact us\/Write for us\/About us<\/b><span style=\"font-weight: 400;\"> and similar website pages. But in most cases, you\u2019ll find only a general contact (like info@ and contact@). So, what you\u2019ll have to do further is some manual data mining to find the necessary email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a good alternative, which will automate your efforts \u2014 an <\/span><b>email finder tool<\/b><span style=\"font-weight: 400;\">. Snov.io offers one for free. Let\u2019s take a look at how you may find the contact you are targeting using <\/span><a href=\"https:\/\/snov.io\/extension\"><span style=\"font-weight: 400;\">Snov.io Email Finder<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Flink-building-outreach&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9398\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/03\/finder-2.png\" alt=\"email finder\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/03\/finder-2.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/03\/finder-2-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/03\/finder-2-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/03\/finder-2-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/03\/finder-2-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Say, you would like to contact a person in charge of the HubSpot blog about their mentioning you in their future roundups. What if you can\u2019t find their contact details on their website? To get the email of a content-related manager, you may go to <\/span><b>Snov.io Email Finder<\/b><span style=\"font-weight: 400;\"> and use its Domain Search feature:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Type in the domain name: hubspot.com<\/span><\/li>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11010\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3a.png\" alt=\"Domain search with Snov.io\" width=\"850\" height=\"232\" \/><span style=\"font-weight: 400;\">The tool automatically provides you with information about the company and the list of its employees. Filter it by the position related to content marketing.\u00a0<\/span><\/li>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11011\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3b.png\" alt=\"List of prospects\" width=\"850\" height=\"351\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3b.png 1409w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3b-300x124.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3b-1024x423.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3b-768x317.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><span style=\"font-weight: 400;\">Choose the link prospect and add it to the list. You\u2019ll automatically get their email address that will be verified.\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11012\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3c.png\" alt=\"Email automatic verification with Snov.io\" width=\"850\" height=\"72\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3c.png 1290w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3c-300x26.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3c-1024x87.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3c-768x65.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you need emails in bulk, you may try the <\/span><a href=\"https:\/\/snov.io\/extension\"><span style=\"font-weight: 400;\">Snov.io Email Finder extension for Google<\/span><\/a><span style=\"font-weight: 400;\"> or use <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-li-prospect-finder-chrome-extension\/\"><span style=\"font-weight: 400;\">LI Prospect Finder<\/span><\/a><span style=\"font-weight: 400;\"> to get a list of content managers\u2019 emails from LinkedIn.\u00a0<\/span><\/p>\n<h3 id=\"gather\"><span style=\"font-weight: 400;\">Step 3. Gather data for link building outreach<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To ensure the effectiveness of your <a href=\"https:\/\/prposting.com\/blog\/15-outreach\" target=\"_blank\" rel=\"noopener\">link building outreach<\/a>, you should be well-prepared. That\u2019s why it\u2019s important to gather all necessary data in one place. We recommend you create a <\/span><b>worksheet<\/b><span style=\"font-weight: 400;\"> and fill it in with the appropriate information such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Potential offers for link-building<\/b><span style=\"font-weight: 400;\"> \u2014 brainstorm as much content as possible you may offer in your link building outreach: information about your product, tools and features, blog posts, podcasts, videos, whatnot.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>URLs you\u2019ll be requesting links to<\/b><span style=\"font-weight: 400;\"> \u2014 gather a list of the URLs you are going to get links to in one place, whether that\u2019s a link to your post, product page, or any other piece of content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Keywords for anchor text<\/b><span style=\"font-weight: 400;\"> \u2014 you should know your anchor text and use it in your link building outreach. But make sure it corresponds to your content, i.e., the one that will be linked to, and the content on the prospect\u2019s page.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Qualified link prospects<\/b><span style=\"font-weight: 400;\"> \u2014 add websites of people or companies that you expect to link to you or publish your guest post.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11013 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/4-1.png\" alt=\"Worksheet for link-building\" width=\"824\" height=\"222\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/4-1.png 824w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/4-1-300x81.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/4-1-768x207.png 768w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/p>\n<h3 id=\"reach\"><span style=\"font-weight: 400;\">Step 4. Reach out to contacts via email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you have a clear link-building strategy in mind, have found ideal prospects, and gathered all necessary information, it\u2019s high time you step into the main stage of your link building outreach \u2014 <\/span><a href=\"https:\/\/snov.io\/blog\/email-drip-campaigns\/\"><span style=\"font-weight: 400;\">email campaign<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s discuss what you should keep in mind at this point and how Snov.io may help you from the very beginning till the end.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to craft your email outreach message<\/span><\/h4>\n<p><b>Use a good subject line<\/b><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s a good subject line for link building outreach? The one that provokes a reader to open your email, first of all! You don\u2019t need to be super-creative: just make your subject line brief, up to the point, and ensure it reflects the main benefit of your offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some subject-line ideas for the most popular link building outreach strategies in case you need some inspiration:<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-color: #a19797; background-color: #f7f7f7; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 31.5897%;\"><span style=\"font-size: 12pt;\"><strong>Gue<\/strong><strong>st-posting<\/strong><\/span><\/td>\n<td style=\"width: 68.4103%;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 12pt;\">I\u2019d like to write for [Prospect name]. Here are [X] ideas for a post<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 12pt;\">Content partnership with [Prospect name]<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 31.5897%;\"><span style=\"font-size: 12pt;\"><strong>Resource link-building<\/strong><\/span><\/td>\n<td style=\"width: 68.4103%;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 12pt;\">Are you accepting new resources for [Resource page name]?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 12pt;\">Let me share [Your niche] article for your resource list<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 31.5897%;\"><span style=\"font-size: 12pt;\"><strong>Round-up inclusion<\/strong><\/span><\/td>\n<td style=\"width: 68.4103%;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 12pt;\">Tip for [Round-up name]: [Title of your post]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 12pt;\">An invitation to a roundup collaboration<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 31.5897%;\"><span style=\"font-size: 12pt;\"><strong>Link reclamation<\/strong><\/span><\/td>\n<td style=\"width: 68.4103%;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 12pt;\">Thanks for mentioning [Your company name]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 12pt;\">Your article mentioned my company \u2014 [Your company name]<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 31.5897%;\"><span style=\"font-size: 12pt;\"><strong>Broken link building<\/strong><\/span><\/td>\n<td style=\"width: 68.4103%;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 12pt;\">I found a broken link on your site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 12pt;\">One of the links on your website is broken<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">You\u2019ll find more ideas on how to craft a good subject line in <\/span><a href=\"https:\/\/snov.io\/blog\/best-email-subject-lines-for-sales\/\"><span style=\"font-weight: 400;\">one of our posts<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Set the goal and create a call-to-action<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You should be super-specific in your email body about why you are contacting a link prospect and what you expect from them. Depending on your link building strategy, you\u2019ll make different requests in your email outreach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em><strong>Just keep in mind:<\/strong><\/em> the more you ask, the more compelling your content must be.\u00a0<\/span><\/p>\n<p><b>Personalize<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t want your prospect to immediately mark your email as spam or delete it at all, right? So, ensure a person who\u2019s going to read your message is genuinely interested in cooperation. In a scenario where your prospect gets tons of emails every day, you should make yours particularly personalized to stay different from the rest. How?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use their name.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mention something specific about their work, something that will show them you\u2019ve done some kind of research or follow their content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a proper email ending.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Peep into <\/span><a href=\"https:\/\/snov.io\/blog\/ua\/how-to-personalize-your-email-ua\/\"><span style=\"font-weight: 400;\">this post<\/span><\/a><span style=\"font-weight: 400;\"> to find more insights into how you can personalize your emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let\u2019s look at one of the templates you may use for your guest-posting outreach:\u00a0<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-color: #a19797; background-color: #f7f7f7; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Subject: Content partnership with {{company_name}}<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Hi {{first_name:there}},<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">I&#8217;ve noticed that you&#8217;re linking to our competitor [COMPETITOR\u2019S NAME] in [Article&#8217;s topic] and thought that [YOUR COMPANY NAME] can be interesting for you too.<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">I&#8217;d be happy to collaborate and offer you [YOUR OFFER] for giving us a try!<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">P.S. I saw that you share great articles on [TOPIC]. If you publish posts from guest authors, I would love to share our experience.<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Let me know your thoughts on my offer.<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Thanks! Stay safe!<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">[YOUR NAME],\u00a0<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">[YOUR POSITION AT COMPANY] at [YOUR COMPANY]\u00a0<\/span><\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">What is good about this template is that it has a clear subject line and is highly personalized: you are showing you\u2019ve done your homework and learned something about the prospect&#8217;s previous posts and competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using another link building strategy? No worries. Snov.io has got a variety of <\/span><a href=\"https:\/\/app.snov.io\/campaigns#\/templates\"><b>templates<\/b><\/a><span style=\"font-weight: 400;\"> for your easy start in link building.\u00a0<\/span><\/p>\n<p><b>Tip from Snov.io:<\/b><span style=\"font-weight: 400;\"> remember, no matter how tempting it is to use templates, you should tailor your email outreach to each new prospect and each new campaign.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to create a link building outreach email with Snov.io<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">There\u2019s nothing as effortless as using an email automation tool to streamline your email outreach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the <a href=\"https:\/\/snov.io\/cold-email\"><span data-sheets-root=\"1\">Snov.io cold email software<\/span><\/a><\/span><span style=\"font-weight: 400;\">, you\u2019ll be able to create a super-personalized email message. This tool allows you to add custom variables to the subject line and message body, play with fonts, add trackable links, attach up to 3MB files, and test your email before sending.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11032\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/5-1.png\" alt=\"Building email with Snov.io Email drip campaigns\" width=\"850\" height=\"762\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/5-1.png 905w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/5-1-300x269.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/5-1-768x688.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To crown it all, you\u2019ll be able to schedule your email campaign to improve the open rate.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11033\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/6-1.png\" alt=\"Scheduling email campaign with Snov.io\" width=\"550\" height=\"826\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/6-1.png 686w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/6-1-200x300.png 200w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/6-1-682x1024.png 682w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><b>Tip from Snov.io:<\/b><span style=\"font-weight: 400;\"> we advise you to send link building outreach emails to people during their working hours \u2014 ideally at <\/span><a href=\"https:\/\/snov.io\/blog\/best-time-to-send-email-according-to-science\/#:~:text=Verdict%3A%20All%20studies%20place%20the,your%20Perfect%20Buyer%20Persona%20profile.\"><span style=\"font-weight: 400;\">10-11 am<\/span><\/a><span style=\"font-weight: 400;\">, the optimal time range being between 8 am and 4 pm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And don\u2019t forget you may always <\/span><span style=\"font-weight: 400;\">A\/B test such parameters as sending time, subject line, or email opening line using the <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-send-a-b-testing-campaigns\/\"><span style=\"font-weight: 400;\">Snov.io A\/B testing feature<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Flink-building-outreach&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8010\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1.png\" alt=\"email drip campaigns\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h3 id=\"manage\"><span style=\"font-weight: 400;\">Step 5. Manage your outreach email campaign<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Any link request results in four possible outcomes:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your offer is accepted\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your offer is declined\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your offer is countered<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your offer is ignored\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Without analyzing the responses and adjusting your follow-up strategy accordingly, you won\u2019t be able to make your link building outreach to the top. So, you should be well-prepared for each outcome. Let\u2019s find out how.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Your offer is accepted <\/span><span style=\"font-weight: 400;\">\ud83d\ude42<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The most desired result is to see your link building outreach email getting a \u2018Yes\u2019 response. You\u2019ve done a good job, but there\u2019s something you should still do \u2014 sending them an email where you\u2019ll thank your prospect for accepting your offer. Consider the template you may use in case your brand has been mentioned per your request:<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-color: #a19797; background-color: #f7f7f7; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Hi {{first_name:there}},<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Thanks for mentioning [YOUR COMPANY NAME] in your blog post.<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">I\u2019ll be glad to continue our cooperation.<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Have a great day ahead,<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">[YOUR NAME],\u00a0<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">[YOUR POSITION AT COMPANY] at [YOUR COMPANY]<\/span><\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">If your prospect has agreed to change the broken link with the link to your resource, thank them for the opportunity and provide the necessary link.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case your prospect has approved your guest post topic, be ready to discuss the details (outline, date of submission, publication date, and so on) in a thank you email.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Your offer is declined <\/span><span style=\"font-weight: 400;\">\u2639\ufe0f<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Although getting a straightforward \u2018No\u2019 is a rather rare case for link building outreach, you may get it once. Don\u2019t get upset \u2014 your email has been read and considered. It\u2019s probably that your prospect isn\u2019t ready to accept your offer at the moment. At this point, it\u2019s important to learn how to change this \u2018No\u2019 into a \u2018Yes\u2019 in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identify their objection and find out what content they would gladly link to. Next time you\u2019ll reach their Inbox with the irresistible offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider the template you may use as a crutch:<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-color: #a19797; background-color: #f7f7f7; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Hello {{first_name:there}!<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Thank you for getting back to me, I really appreciate it! \ud83d\ude42<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">I would like to ask you for a couple of extra minutes to understand why you are not interested. Your feedback would be important for us.<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Thanks in advance.<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Regards,<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">[YOUR NAME],\u00a0<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">[YOUR POSITION AT COMPANY] at [YOUR COMPANY]\u00a0<\/span><\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"font-weight: 400;\">Your offer is countered <\/span><span style=\"font-weight: 400;\">\ud83e\udd28<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Counters are also rare, but they are more informative than declines, which you should take into consideration. As a rule, your prospect will state what they need to link to your content. So, if it fits your goals, just prepare the offer they\u2019ll want to accept.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, what if your link prospect has countered your offer saying they aren\u2019t accepting guest posts at the moment? Don\u2019t stop here. Ask whether you may reach out to them later. Consider the template you may use:<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-color: #a19797; background-color: #f7f7f7; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Hello {{first_name:there}!<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Thank you for getting back to me, I really appreciate it! \ud83d\ude42\u00a0<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Should I follow up in six months? Would it be a preferable time for you?<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Thanks in advance!<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Regards,<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">[YOUR NAME],\u00a0<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">[YOUR POSITION AT COMPANY] at [YOUR COMPANY]<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"font-weight: 400;\">Your offer is ignored <\/span><span style=\"font-weight: 400;\">\ud83d\ude11<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Cases when your offers are ignored come here and there. Link-building isn\u2019t about giving up, so be prepared to go till the end and follow up. Don\u2019t forget that follow-up emails increase your chances to get a response <\/span><span style=\"font-weight: 400;\">by 2x<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider the follow-up template you may use for link reclamation goals:<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-color: #a19797; background-color: #f7f7f7; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Hi {{first_name:there}},<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Thanks again for having mentioned the company I work at, [YOUR COMPANY NAME], in your blog post [POST URL].<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">I just wanted to circle back to my offer from the previous email: do you think you could backlink to the domain [YOUR COMPANY WEBSITE]?<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Let me know what you think.<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Have a great day ahead,<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">[YOUR NAME],<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">[YOUR POSITION AT COMPANY] at [YOUR COMPANY]<\/span><\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">If after sending a follow-up email, you still get no response, there\u2019s still a chance to reach out to them, so take it. You may send them an email based on this template:\u00a0<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-color: #a19797; background-color: #f7f7f7; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Hi {{first_name:there}},<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">I don\u2019t want to take your time, so it will be my last follow-up. I just wanted to ask if you\u2019re still considering a possibility for a collaboration.<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">If your answer is yes, then I\u2019d really appreciate it if you could check my previous emails in this chain and link back to [YOUR COMPANY NAME] in your blog post [POST URL].<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">If you\u2019re not interested, that\u2019s okay. I won\u2019t bother you anymore.<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Take care and have a great day,<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">[YOUR NAME],\u00a0<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">[YOUR POSITION AT COMPANY] at [YOUR COMPANY]\u00a0<\/span><\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">With <a href=\"https:\/\/snov.io\/cold-email\"><span data-sheets-root=\"1\">Snov.io cold email software<\/span><\/a><\/span><span style=\"font-weight: 400;\">, creating follow-up emails won\u2019t be a problem. You\u2019ll be able to make a chain of messages that will be automatically sent to your prospects based on their behavior in the previous email.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11043\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/7.png\" alt=\"Creating follow-up emails with Snov.io\" width=\"850\" height=\"448\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/7.png 928w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/7-300x158.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/7-768x405.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about how to get the most out of this tool in <\/span><a href=\"https:\/\/snov.io\/blog\/a-complete-guide-to-snovio-drip-campaigns\/\"><span style=\"font-weight: 400;\">A Complete Guide To Snov.io Drip Campaigns<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 id=\"track\"><span style=\"font-weight: 400;\">Step 6. Track the data for further link building outreach campaigns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ll most likely want to repeat your link building outreach, and not once. So be prepared to track the results of your campaign to ensure each successive campaign is easier to launch and brings you better results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may track all or some of the following data points:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Link building strategy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Link target (prospect) URL<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prospect\u2019s name<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prospect\u2019s email address<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Date of 1st contact<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dates of follow-ups<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Outcome (A-accepted; D-declined; C-countered; I-ignored)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Link placed (or Guest post published)? Yes\/No\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Date of link placement\/guest-post publishing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Linked URL<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Anchor text used<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Thank you email sent? Yes\/No<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email subject line<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sending time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Notes<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Besides, feel free to use a <\/span><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1poGfoNUS0J3H_Jtqwcc84H9gz3Kvn7gKCPytVK1zT88\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">worksheet from Snov.io<\/span><\/a><span style=\"font-weight: 400;\"> as a template. We provide you with a simplified version as you\u2019ll be able to track some of the metrics right in your Snov.io account, so you won\u2019t have to waste much time on manual worksheet filling.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11044\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/8-1.png\" alt=\"Worksheet for tracking performance of link building outreach campaigns\" width=\"850\" height=\"315\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/8-1.png 1197w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/8-1-300x111.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/8-1-1024x380.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/8-1-768x285.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Tracking information about your campaigns will help you analyze any bottlenecks and improve your link building outreach tactics.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Link building outreach remains the most effective way to get valuable links and climb the Google ranking ladder, so no matter what outreach-based link-building strategy you choose, you should move through it step by step, focusing particularly on how to launch the email campaign that will bring you a desirable \u2018Yes\u2019 from your link prospect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We believe this post will help you to organize your link-building outreach from scratch and get most of it with our tips, tools, and email templates. And don\u2019t forget that there\u2019s much more <\/span><a href=\"https:\/\/snov.io\/\"><span style=\"font-weight: 400;\">Snov.io<\/span><\/a><span style=\"font-weight: 400;\"> can do for you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to build your link-building outreach campaign from hands to toes with the help of Snov.io tools.<\/p>\n","protected":false},"author":30,"featured_media":13962,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468,472],"tags":[437,439,441],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/10942"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=10942"}],"version-history":[{"count":10,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/10942\/revisions"}],"predecessor-version":[{"id":50126,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/10942\/revisions\/50126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/13962"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=10942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=10942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=10942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}