{"id":11862,"date":"2021-08-12T02:43:20","date_gmt":"2021-08-11T23:43:20","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=11862"},"modified":"2025-06-25T13:34:11","modified_gmt":"2025-06-25T10:34:11","slug":"sales-promotion-examples","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/sales-promotion-examples\/","title":{"rendered":"8 Proven Sales Promotion Ideas And Examples To Close More Deals"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If your revenue is growing sluggishly, and your sales team is struggling to generate leads, it\u2019s time you include a promotion strategy in your <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-create-sales-plan\/\"><span style=\"font-weight: 400;\">sales plan.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re growing a small business or launching a new product \u2014 promotions are one of the most effective ways to boost revenue. Don\u2019t agree? A <\/span><span style=\"font-weight: 400;\">Gartner survey<\/span><span style=\"font-weight: 400;\"> reveals a <\/span><b>49% increase<\/b> <b>in<\/b><span style=\"font-weight: 400;\"> shoppers\u2019 <\/span><b>purchases<\/b><span style=\"font-weight: 400;\"> because of online coupons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, when flash sales and discounts are becoming increasingly tempting for customers, no marketing campaign can match the immediate and sure-fire results of sales promotions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promotional strategies are about increasing demand by encouraging your audience to try your products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for inspiration? Here are eight sales promotion ideas and examples to help you boost revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in!<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\"><strong>Outline<\/strong><\/p>\n<ul>\n<li><a href=\"#buy\">Buy One, Get One Free (BOGO)<\/a><\/li>\n<li><a href=\"#free\">Free shipping, exchange, and returns<\/a><\/li>\n<li><a href=\"#trial\">Trial or sample period<\/a><\/li>\n<li><a href=\"#seasonal\">Seasonal discounts and sales<\/a><\/li>\n<li><a href=\"#referral\">Referral discounts<\/a><\/li>\n<li><a href=\"#loyalty\">Loyalty program<\/a><\/li>\n<li><a href=\"#social\">Social media giveaways<\/a><\/li>\n<li><a href=\"#gift\">Gift vouchers<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"buy\"><span style=\"font-weight: 400;\">1. Buy One, Get One Free (BOGO)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Everyone likes free stuff.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A \u2018Buy One, Get One\u2019 offer essentially capitalizes on this psychological tendency. By giving customers the perception of freebies, BOGO helps multiply sales quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A \u2018Buy One, Get One\u2019 promotion is probably the most effective of all promotional strategies. For businesses, it\u2019s best to clear out their inventory at a decent profit. But the true essence of a BOGO promotion lies in the double win it offers to both customers and sellers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using this promotional offer, you are sharing your profits with customers. In exchange, you get more sales and brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few tips for creating a perfect BOGO marketing strategy:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose the right set of products to ensure you are in a break-even position.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify your target audience to promote the offer to the right people.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategically choose the timing of your offer to bag more sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a sense of <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-create-a-sense-of-urgency\/\"><span style=\"font-weight: 400;\">urgency<\/span><\/a> <span style=\"font-weight: 400;\">and tap on the customers\u2019 fear of missing out.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide ease of access to ensure your shoppers can avail it in big numbers.\u00a0<\/span><\/li>\n<\/ul>\n<p><b><i>Pro tip<\/i><\/b><span style=\"font-weight: 400;\">: Before launching a new sales promotion campaign, don&#8217;t forget to <span data-sheets-root=\"1\"><a href=\"https:\/\/snov.io\/email-verifier\">check email<\/a> lists to ensure your emails hit the target.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this is how Subway did it in the promotional offer below:<\/span><\/p>\n<figure id=\"attachment_11955\" aria-describedby=\"caption-attachment-11955\" style=\"width: 615px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11955\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background129.png\" alt=\"BOGO sales promotion example\" width=\"615\" height=\"472\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background129.png 1583w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background129-300x230.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background129-1024x785.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background129-768x589.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background129-1536x1178.png 1536w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><figcaption id=\"caption-attachment-11955\" class=\"wp-caption-text\"><em>BOGO sales promotion example (Source: Subway)<\/em><\/figcaption><\/figure>\n<h2 id=\"free\"><span style=\"font-weight: 400;\">2. Free shipping, exchange, and returns<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you are running an online store, then your biggest problem is <\/span><b>abandoned carts<\/b><span style=\"font-weight: 400;\">. <\/span><b>Free shipping<\/b><span style=\"font-weight: 400;\"> works like an automatic sales promotion and helps resolve this issue in a snap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea of paying extra for shipping doesn\u2019t sit well with many people. But if you make your way around it to offer<\/span><span style=\"font-weight: 400;\"> zero shipping charges, y<\/span><span style=\"font-weight: 400;\">ou are in for a win.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you add the shipping costs to the original price or slash it all together, zero shipping costs will undeniably increase sales.<\/span><\/p>\n<p>It might also help to provide your customers with an optional moving cost estimator if they plan on relocating before they have received their ordered product.<\/p>\n<p><b><i>Pro tip<\/i><\/b><span style=\"font-weight: 400;\">: Make free shipping conditional. Encourage customers to spend a certain sum to get free shipping for their order \u2014 the way Brandless offers free shipping for orders above $40.<\/span><\/p>\n<figure id=\"attachment_11956\" aria-describedby=\"caption-attachment-11956\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11956\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background147.png\" alt=\"Free shipping sales promotion idea \" width=\"746\" height=\"279\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background147.png 1269w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background147-300x112.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background147-1024x382.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background147-768x287.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption id=\"caption-attachment-11956\" class=\"wp-caption-text\"><em>Free shipping sales promotion idea (Source: Brandless)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Besides, you can offer <\/span><b>exchanges and returns<\/b><span style=\"font-weight: 400;\"> at no extra cost and entice people to buy carefree and repeatedly.<\/span><span style=\"font-weight: 400;\"> In fact, <\/span><span style=\"font-weight: 400;\">95% of shoppers<\/span><span style=\"font-weight: 400;\"> repeatedly buy from stores offering easy returns and exchanges.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And what is more, a <\/span><b>money-back guarantee<\/b><span style=\"font-weight: 400;\"> also works for software services:<\/span><\/p>\n<figure id=\"attachment_11957\" aria-describedby=\"caption-attachment-11957\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11957\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background122.png\" alt=\"Money-back guarantee sales promotion example \" width=\"746\" height=\"440\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background122.png 1205w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background122-300x177.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background122-1024x603.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background122-768x453.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption id=\"caption-attachment-11957\" class=\"wp-caption-text\"><em>Money-back guarantee sales promotion example (Source: Avast)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Promote your free exchange and returns policy on your website and social media to encourage more purchases.<\/span><\/p>\n<h2 id=\"trial\"><span style=\"font-weight: 400;\">3. Trial or sample period<\/span><\/h2>\n<p><a href=\"https:\/\/snov.io\/blog\/product-launch-announcement-email\/\"><span style=\"font-weight: 400;\">Launching a new product<\/span><\/a><span style=\"font-weight: 400;\"> or opening a new store means slow business in the initial days. However, promotions are a great solution to turn your sales up and succeed from the beginning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Costco first set the trend with free samples, many brands now offer a free trial or sample product. Here\u2019s a look at Sephora\u2019s free beauty samples section.<\/span><\/p>\n<figure id=\"attachment_11958\" aria-describedby=\"caption-attachment-11958\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11958\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background125.png\" alt=\"Sample sales promotion idea\" width=\"746\" height=\"316\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background125.png 1323w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background125-300x127.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background125-1024x433.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background125-768x325.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption id=\"caption-attachment-11958\" class=\"wp-caption-text\"><em>Sample sales promotion idea (Source: Sephora)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The brand allows its customers to choose any two samples per order. Sephora is confident people will come back to make more purchases given the quality of its products. This is the logic behind free sample promotions \u2014 give a gist into what you offer and lure customers in for sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are planning to engage in some free sample marketing, here\u2019s how to do it right:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brick-and-mortar businesses<\/b><span style=\"font-weight: 400;\">: Create a sampling station in the store. You can also put some samples right next to the product\u2019s setup. Offer some samples at the checkout counter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Online businesses<\/b><span style=\"font-weight: 400;\">: Give customers a free sample on the purchase of a relevant product. Add a trial box with the product(s) you want them to try on your website and in-between <\/span><span style=\"font-weight: 400;\">blog posts<\/span><span style=\"font-weight: 400;\">. Send emails about free sampling options in your store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Service businesses<\/b><span style=\"font-weight: 400;\">: A trial period or one-time trial works best for software solutions. In fact, the majority of companies that use free trials see a <\/span><a href=\"https:\/\/www.slideshare.net\/totango\/5th-annual-saas-metrics-report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">10% increase<\/span><\/a><span style=\"font-weight: 400;\"> in new sales.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_12038\" aria-describedby=\"caption-attachment-12038\" style=\"width: 471px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12038\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background127.png\" alt=\"Free trial sales promotion example\" width=\"471\" height=\"515\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background127.png 711w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background127-275x300.png 275w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/><figcaption id=\"caption-attachment-12038\" class=\"wp-caption-text\"><em>Free trial sales promotion example (Source: Strava)<\/em><\/figcaption><\/figure>\n<div class=\"mceTemp\"><\/div>\n<h2 id=\"seasonal\"><span style=\"font-weight: 400;\">4. Seasonal discounts and sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Promotions work brilliantly on occasions like Mother\u2019s Day and seasonal events like the <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">Christmas holidays<\/span><\/a><span style=\"font-weight: 400;\">. Everyone expects to find flash sales and bumper discount offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is how Strikingly created its discount offer for the Easter holidays:\u00a0<\/span><\/p>\n<figure id=\"attachment_11961\" aria-describedby=\"caption-attachment-11961\" style=\"width: 420px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11961\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background121.png\" alt=\"Holiday sales promotion idea\" width=\"420\" height=\"500\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background121.png 627w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background121-252x300.png 252w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><figcaption id=\"caption-attachment-11961\" class=\"wp-caption-text\"><em>Holiday sales promotion idea (Source: Strikingly)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Besides, <\/span><span style=\"font-weight: 400;\">30% of all sales<\/span><span style=\"font-weight: 400;\"> take place between Black Friday and Christmas. This shows that the holiday season means promotions.\u00a0<\/span><\/p>\n<p><b>Percentage discounts<\/b><span style=\"font-weight: 400;\"> are the best suited for these seasonal deals; <\/span><b>coupons<\/b><span style=\"font-weight: 400;\"> are another great option.\u00a0<\/span><\/p>\n<figure id=\"attachment_12039\" aria-describedby=\"caption-attachment-12039\" style=\"width: 397px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12039\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background123.png\" alt=\"Holiday sales promotion example\" width=\"397\" height=\"500\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background123.png 849w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background123-238x300.png 238w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background123-814x1024.png 814w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background123-768x966.png 768w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/><figcaption id=\"caption-attachment-12039\" class=\"wp-caption-text\"><em>Holiday sales promotion example (Source: Grammarly)<\/em><\/figcaption><\/figure>\n<h2 id=\"referral\"><span style=\"font-weight: 400;\">5. Referral discounts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">92% of people<\/span><span style=\"font-weight: 400;\"> trust a brand when a friend or acquaintance recommends it. This shows why referral marketing is a whole different ball game.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With referral discounts, you can hit two targets with the same arrow \u2014 get more sales and spread the word about your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider referral discounts as an inorganic approach to word-of-mouth marketing. But a full-fledged referral program works tremendously for getting more sales. Given that word-of-mouth marketing is a continuous process, a well-planned referral program will keep bringing leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what Dropbox\u2019s referral program looks like:<\/span><\/p>\n<figure id=\"attachment_12041\" aria-describedby=\"caption-attachment-12041\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12041\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background120.png\" alt=\"Referral discount sales promotion idea\" width=\"746\" height=\"419\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background120.png 902w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background120-300x169.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background120-768x432.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption id=\"caption-attachment-12041\" class=\"wp-caption-text\"><em>Referral discount sales promotion idea (Source: Dropbox)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Building a referral marketing strategy requires time and effort. Here are some steps you can follow to simplify the process:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">a. Study your target audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Referral discounts will bring in the warmest leads. However, they should be in line with your offering as well. So, analyze your customers and find out how you can benefit from their referrals.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">b. Design your referral program<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Referral discounts are a double-edged sword. While they add a level of excitement for customers, they can quickly backfire if they don\u2019t work. Make your referral program bulletproof with these few inclusions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easily understandable rules<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Good benefits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simple eligibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick payout <\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">c. Choose the right discounts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When fixing the value of referral discounts, remember that they should be desirable for the customer and affordable for your business.<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-promotion-examples&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12103\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/12345.png\" alt=\"email finder\" width=\"746\" height=\"218\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/12345.png 1028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/12345-300x88.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/12345-1024x299.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/12345-768x224.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/a><\/p>\n<h2 id=\"loyalty\"><span style=\"font-weight: 400;\">6. Loyalty program<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you have loyal customers and don\u2019t capitalize on their love for your brand, you are doing it wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Loyalty programs are among the oldest promotional tactics. Closely connected with brand marketing, they aim to reward loyal customers with discounts and bonuses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It works both ways \u2014 encouraging new clients to build brand loyalty and retaining existing customers, thanking them for their commitment to the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the true essence of a loyalty program lies in making the customer feel special.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lancome\u2019s tiered loyalty program is an excellent example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The beauty brand offers three levels of loyalty benefits. You qualify for a different tier after making a certain number of purchases. The rewards and benefits, like premier access, early sale access, and free shipping, also vary.<\/span><\/p>\n<figure id=\"attachment_12044\" aria-describedby=\"caption-attachment-12044\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12044\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background130.png\" alt=\"Loyalty program sales promotion example\" width=\"746\" height=\"304\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background130.png 1280w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background130-300x122.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background130-1024x417.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background130-768x313.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption id=\"caption-attachment-12044\" class=\"wp-caption-text\"><em>Loyalty program sales promotion example (Source: Lancome)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A customer loyalty program is a long-term promotional tactic and is also a great way to <\/span><a href=\"https:\/\/snov.io\/blog\/re-engagement-email\/\"><span style=\"font-weight: 400;\">win back lost customers.<\/span><\/a><span style=\"font-weight: 400;\"> While it doesn\u2019t ensure immediate results as significant as a seasonal sale, it works in the long run to boost brand identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a set of tips to help you build your customer loyalty program and avoid <\/span><span style=\"font-weight: 400;\">common mistakes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pick a name.<\/b><span style=\"font-weight: 400;\"> Start with naming your loyalty program. It\u2019s great to have some value and meaning attached to it. The name will create curiosity and encourage people to find out more about the program.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Choose reward actions. <\/b><span style=\"font-weight: 400;\">For a loyalty program to work, you have to define which customer actions qualify their loyalty. Whether you are building tiers or simply a loyalty group, identify actions that will drive sales and reward your clients.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Get creative with rewards. <\/b><span style=\"font-weight: 400;\">Discounts act as a major <\/span><span style=\"font-weight: 400;\">motiva<\/span><span style=\"font-weight: 400;\">tion<\/span><span style=\"font-weight: 400;\"> for customers to participate in a loyalty program. However, loyalty programs like LyftUp are unique. It allows riders to collect their reward points and donate the savings to a charitable organization. Additionally, programs like LyftUp can help streamline the donation process for charities, making it easier for them to accept donations online and express their gratitude with a <a href=\"https:\/\/www.keela.co\/blog\/nonprofit-resources\/donor-thank-you-letter-template\" target=\"_blank\" rel=\"noopener\">thank you for donation letter<\/a>.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_12045\" aria-describedby=\"caption-attachment-12045\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12045\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background126.png\" alt=\"Loyalty program sales promotion idea\" width=\"746\" height=\"268\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background126.png 1160w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background126-300x108.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background126-1024x368.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background126-768x276.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption id=\"caption-attachment-12045\" class=\"wp-caption-text\"><em>Loyalty program sales promotion idea (Source: LyftUp)<\/em><\/figcaption><\/figure>\n<ul>\n<li aria-level=\"1\"><b>Promote your program. <\/b><span style=\"font-weight: 400;\">Let customers know about your loyalty program. Existing, new, or potential \u2014 every customer should know about its perks. Use marketing channels like<\/span><a href=\"https:\/\/snov.io\/blog\/integrating-email-marketing-and-social-media\/\"><span style=\"font-weight: 400;\"> social media and emails<\/span><\/a><span style=\"font-weight: 400;\"> to spread the word.<\/span><\/li>\n<\/ul>\n<h2 id=\"social\"><span style=\"font-weight: 400;\">7. Social media giveaways<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media is a brilliant way to brand and market your business. But it also helps boost sales through promotions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A social media giveaway presents the ultimate opportunity to increase engagement and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at how Lifebox Food collaborated with Punks and Chancers to execute this sales promotion strategy:<\/span><\/p>\n<figure id=\"attachment_12047\" aria-describedby=\"caption-attachment-12047\" style=\"width: 598px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12047\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background131.png\" alt=\"Social media giveaway example \" width=\"598\" height=\"403\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background131.png 712w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background131-300x202.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><figcaption id=\"caption-attachment-12047\" class=\"wp-caption-text\"><em>Social media giveaway example (Source: Lifebox Food)<\/em><\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For starters, both brands shared a similar target audience \u2014 health and fitness enthusiasts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The contest offered the audience some desirable rewards.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The rules were simple to understand and easy to follow, leading to maximum engagement.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A great giveaway like this one creates hype around your brand. So, even if a few people get the product or service, you are essentially encouraging several others to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spread the word about your company<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take a keen interest in your offering<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potentially buy your products or services<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your business is just starting, you can also combine your giveaway idea with influencer marketing. Ask key social media influencers in your niche to host a giveaway on your behalf and encourage their followers to check out your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Passion Planner\u2019s giveaway with <\/span><a href=\"https:\/\/www.instagram.com\/celinereads\/?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Celine Reads<\/span><\/a><span style=\"font-weight: 400;\"> is a great example of this method. The brand teamed up with an influencer with a decent Instagram following to promote their latest campaign. This way, they reached the right audience.<\/span><\/p>\n<figure id=\"attachment_12048\" aria-describedby=\"caption-attachment-12048\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12048\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background132.png\" alt=\"Social media giveaway idea\" width=\"746\" height=\"492\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background132.png 944w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background132-300x198.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background132-768x507.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption id=\"caption-attachment-12048\" class=\"wp-caption-text\"><em>Social media giveaway idea (Source: Passion Planner)<\/em><\/figcaption><\/figure>\n<h2 id=\"gift\"><span style=\"font-weight: 400;\">8. Gift vouchers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is the ultimate sales promotion tactic carried forward from one brand generation to another.<\/span><a href=\"http:\/\/www.valassis.com\/landing-pages\/coupon-intelligence-report-download?_ga=2.41321638.586483722.1627009693-1159087818.1627009693\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> 90% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> love coupons!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With hyper-targeted marketing campaigns, offering personalized gift vouchers can drive your sales. It\u2019s an advanced version of seasonal discounts. A customized coupon works best to make your customers feel special and excites them to buy more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vouchers act as a gesture of gratitude as well. You can add a gift voucher while packing a customer\u2019s recent order. Besides, you can also reward your existing clients with some gift coupons <\/span><a href=\"https:\/\/snov.io\/blog\/email-drip-campaigns\/\"><span style=\"font-weight: 400;\">in their emails<\/span><\/a><span style=\"font-weight: 400;\">, just like Uplers did:<\/span><\/p>\n<figure id=\"attachment_12049\" aria-describedby=\"caption-attachment-12049\" style=\"width: 406px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12049\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background128.png\" alt=\"Gift voucher example \" width=\"406\" height=\"477\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background128.png 782w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background128-255x300.png 255w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background128-768x903.png 768w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><figcaption id=\"caption-attachment-12049\" class=\"wp-caption-text\"><em>Gift voucher example (Source: Uplers)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">On the other hand, Bed Bath &amp; Beyond offers vouchers and coupons in many ways. You can find coupons via email or text. They also send vouchers via post to redeem online or in-store.<\/span><\/p>\n<figure id=\"attachment_12050\" aria-describedby=\"caption-attachment-12050\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12050\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background124.png\" alt=\"Gift voucher idea \" width=\"746\" height=\"296\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background124.png 1358w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background124-300x119.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background124-1024x406.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background124-768x305.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption id=\"caption-attachment-12050\" class=\"wp-caption-text\"><em>Gift voucher idea (Source: Bed Bath &amp; Beyond)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Ultimately, a gift voucher campaign comes with multiple benefits. It can help boost sales and build a subscriber base for your email marketing efforts.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Boosting your sales is no easy task. It can seem even more challenging if you don\u2019t have some effective sales promotion tricks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promotional tactics help get both immediate and long-term sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More importantly, a promotional strategy\u2019s most significant benefit is the awareness it creates about your business. Not only do promotions multiply sales, but they also generate significant buzz around your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While applying the tactics discussed in the blog, remember to use persuasion. Drive greater conversions for your offer by persuading the customer that they need to use your discounts. Add a sense of urgency and fear of missing out to maximize the results.\u00a0<\/span><span style=\"font-weight: 400;\">Besides, you can use long-term practices like referral and loyalty programs to build a customer base for your brand.<\/span><\/p>\n<p>And if you want to boot your business even further and get more leads, try Snov.io&#8217;s <a href=\"https:\/\/snov.io\/linkedin-automation-tools\">LinkedIn <span>automation tool for lead generation<\/span><\/a>.<\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">LinkedIn is your oyster<\/p>\n<p class=\"content-banner__description\">Automate lead generation and watch your business grow<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-promotion-examples&amp;cta_type=banner\">Start automating now<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/08\/Icon-2-opt-4.png\" alt=\"LinkedIn is your oyster\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Struggling to boost sales? Here are eight sales promotion examples and tips to instantly multiply conversions and increase revenue.<\/p>\n","protected":false},"author":52,"featured_media":12052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470],"tags":[55,544,613],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/11862"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=11862"}],"version-history":[{"count":2,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/11862\/revisions"}],"predecessor-version":[{"id":37482,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/11862\/revisions\/37482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/12052"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=11862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=11862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=11862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}