{"id":11864,"date":"2021-08-11T02:50:39","date_gmt":"2021-08-10T23:50:39","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=11864"},"modified":"2026-03-12T16:19:19","modified_gmt":"2026-03-12T13:19:19","slug":"guide-to-email-deliverability","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/guide-to-email-deliverability\/","title":{"rendered":"The Ultimate Guide To Email Deliverability (With Glossary)"},"content":{"rendered":"

Did you know that about <\/span>one-fifth<\/b><\/a> of sent emails go to spam or aren\u2019t delivered at all?\u00a0<\/span><\/p>\n

This might not sound like a lot, but if your goal is to generate revenue through emails, then you\u2019re losing out on profits you could\u2019ve earned!<\/span><\/p>\n

Our team has carried out extensive research on email deliverability and the aspects that affect it. We concluded that deliverability success is directly influenced by domain health (DNS settings are accountable for 50% of your deliverability success) and sender reputation. In turn, sender reputation relies on the reply rate. In simple terms, <\/span>sending a high volume of emails and having a minimal response rate (say, 1-2% or none at all) can negatively impact sender reputation.<\/span><\/p>\n

To help you understand the ins and outs of this complex topic, we have created a comprehensive guide on email sending process, how to take care of sender reputation, and what you can do to get your emails right into your contact\u2019s inbox. <\/span><\/p>\n

The guide covers many issues and includes a lot of terms. So, for your convenience, we\u2019ve outlined its main chapters. If you are here for the email deliverability audit and best practices only\u2014feel free to skip the basics.\u00a0<\/span><\/p>\n

We\u2019ve also created a glossary of terms you can find below the post. Get back to any of them whenever you need!<\/span><\/p>\n

Now off we go!<\/span><\/p>\n

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Outline:<\/p>\n