{"id":12259,"date":"2021-09-06T16:20:04","date_gmt":"2021-09-06T13:20:04","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=12259"},"modified":"2026-03-18T18:43:37","modified_gmt":"2026-03-18T15:43:37","slug":"drip-campaign-software-for-sales","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/drip-campaign-software-for-sales\/","title":{"rendered":"8 Most Effective Drip Campaign Software For Sales: Prices And Features"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tired of sending every email to your clients manually? Want to send personalized mass emails with just 1 mouse click?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve come to the right place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you work in sales, you know the importance of effective communication with a client. But it often doesn\u2019t go as planned. Lack of personalization, ineffective subject lines, and random follow-ups \u2014 all this can delay or even compromise the deal.\u00a0<\/span><\/p>\n<p><b>Drip email software<\/b><span style=\"font-weight: 400;\"> helps eliminate this risk.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For you, we\u2019ve researched the top effective drip mailing services used by sales reps in 2024. Read on, analyze, and choose the best tool for your business.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><strong><a href=\"#what\">What is an email drip campaign tool? <\/a><\/strong><\/li>\n<li><strong><a href=\"#benefits\">Benefits of drip campaign software<\/a><\/strong><\/li>\n<li><a href=\"#most\"><strong>Most popular email drip campaign tools<\/strong><\/a>\n<ul>\n<li><a href=\"#snovio\">Snov.io<\/a><\/li>\n<li><a href=\"#hubspot\">HubSpot<\/a><\/li>\n<li><a href=\"#woodpecker\">Woodpecker<\/a><\/li>\n<li><a href=\"#reply\">Reply<\/a><\/li>\n<li><a href=\"#klenty\">Klenty<\/a><\/li>\n<li><a href=\"#funnelbake\">FunnelBake<\/a><\/li>\n<li><a href=\"#mailshake\">MailShake<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#consider\"><strong>What to consider while choosing among drip email software?<\/strong><\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is an email drip campaign tool?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An <\/span><a href=\"https:\/\/snov.io\/blog\/drip-campaign-vs-nurture-campaign\/\"><b>email drip campaign<\/b><\/a><span style=\"font-weight: 400;\"> is a sequence of emails automatically sent to your prospect list based on a certain action (for example, when the lead opens an email, clicks a link, books a meeting, etc.).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You set it up once, and after that action is taken, each recipient receives a certain set of emails in the predefined order and with a predefined frequency.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">drip campaign tool<\/span><span style=\"font-weight: 400;\"> gets the whole job done for you!<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fdrip-campaign-software-for-sales&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12263\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background164.png\" alt=\"\" width=\"850\" height=\"266\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background164.png 1060w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background164-300x94.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background164-1024x321.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background164-768x241.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h2 id=\"benefits\"><span style=\"font-weight: 400;\">Benefits of drip campaign software<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First off, many businesses underestimate the use of email automation software for building brand awareness. Too bad!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research suggests that <\/span><a href=\"https:\/\/www.constantcontact.com\/blog\/email-marketing-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">86% of customers<\/span><\/a><span style=\"font-weight: 400;\"> would love to receive emails at least monthly, while 61% prefer getting emails weekly. Not to mention that almost 30% don\u2019t mind receiving emails a few times (!) a week.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4309\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/10.png\" alt=\"Customer email frequency preferences\" width=\"850\" height=\"1361\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll never know what\u2019s the <\/span><a href=\"https:\/\/snov.io\/blog\/email-frequency-best-practices\/\"><span style=\"font-weight: 400;\">best email frequency<\/span><\/a><span style=\"font-weight: 400;\"> for you until you test it out. But based on these statistics, sending out emails <\/span><b>every week<\/b><span style=\"font-weight: 400;\"> is one of the ways to strengthen your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the power of regular mailouts that tackle your leads\u2019 pain points with useful, relevant content. This will help position you as a reliable source of information in your niche and build people\u2019s trust in your future business offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, effective drip email software can bring your company to a new level by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Saving your time and money.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing targeted market segmentation and personalization.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helping you build and nurture strong relationships.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boosting audience engagement &amp; loyalty.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helping you convert leads more easily and smoothly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re-engaging inactive contacts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helping you distribute valuable content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establishing your brand awareness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helping complete purchases from shoppers who abandon their shopping carts.<\/span><\/li>\n<\/ul>\n<h2 id=\"most\"><span style=\"font-weight: 400;\">Most popular email drip campaign tools<\/span><\/h2>\n<p><b>Tl;dr:<\/b><span style=\"font-weight: 400;\"> All right, if you are short of time, you can jump to this table of <\/span><a href=\"https:\/\/snov.io\/email-drip-campaigns-compare\"><span style=\"font-weight: 400;\">comparison of email drip campaign tools<\/span><\/a><span style=\"font-weight: 400;\"> and discover the winner. \ud83d\ude42 If you have more questions and a bit of patience, keep reading. We\u2019ll cover it in more detail.<\/span><\/p>\n<h3 id=\"snovio\"><span style=\"font-weight: 400;\">1. Snov.io<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With this <\/span><a href=\"https:\/\/snov.io\/\">email outreach platform<\/a><span style=\"font-weight: 400;\">, you can <\/span><span style=\"font-weight: 400;\">build personalized drip email sequences<\/span><span style=\"font-weight: 400;\"> to feel closer to your prospects and more in control of your workflow. It helps save time, automate follow-ups, efficiently organize your outreach, align the teamwork of your sales department, and convert more.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/cold-outreach.png\" alt=\"Cold outreach tool from Snov.io\" width=\"746\" height=\"482\" class=\"aligncenter wp-image-35705\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/cold-outreach.png 1271w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/cold-outreach-300x194.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/cold-outreach-1024x662.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/cold-outreach-768x497.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">Features:<\/span><\/h4>\n<p><b>\u2714\ufe0f Complete automation <\/b><br \/>\n<span style=\"font-weight: 400;\">Once you\u2019ve designed and launched your campaigns, you can keep adding new recipients when you need them, avoiding extra work. And on top of it, you\u2019ll get unlimited campaigns, follow-ups, and sender accounts.<\/span><\/p>\n<p><b>\u2714\ufe0f Intuitive visual drag-&amp;-drop campaign editor\u00a0<\/b><br \/>\n<span style=\"font-weight: 400;\">It allows you to easily build custom email campaigns and effectively manage your cold leads.<\/span><\/p>\n<p><b>\u2714\ufe0f AI Email Builder<\/b><br \/>\nThis feature Snov.io automatically creates engaging emails based on your prompts, saving your time and effort. Whether you&#8217;re reaching out to prospects, nurturing leads, or connecting with clients,\u00a0 Snov.io Personalized AI Email Builder ensures every message resonates with recipients.<\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Snov.io AI Email Builder<\/p>\n<p class=\"content-banner__description\">Your personal email copywriter that works miracles<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fdrip-campaign-software-for-sales&amp;cta_type=banner&amp;_gl=1*1uh0uoa*_ga*NTk2MDQyMzQwLjE2OTUzNzQ4ODU.*_ga_TKFKTRN012*MTcxNDM4MzA1NC4yMzcuMS4xNzE0MzgzNTEyLjAuMC4w*_ga_BNRTCNFP5Y*MTcxNDM4MzA1NC44MS4xLjE3MTQzODM1MTIuNjAuMC4w\">Just try it<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/Email-AI-2.png\" alt=\"Snov.io AI Email Writer\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p><b>\u2714\ufe0f Personalization<\/b><br \/>\n<span style=\"font-weight: 400;\">Thanks to email variables and a new <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-spintax-variables-for-better-email-deliverability\/\">Spintax feature<\/a>, you can send multiple unique versions of your email copy to bulk users. Meanwhile, Snov.io and <a href=\"https:\/\/snov.io\/blog\/snovio-hyperise-integration\/\">Hyperise<\/a> integration allows you to personalize not only the email copy but also the added images and videos. It all boosts the reply and engagement rates and helps you convert better.\u00a0<\/span><\/p>\n<p><b>\u2714\ufe0f <a href=\"https:\/\/snov.io\/linkedin-automation-tools\">LinkedIn outreach<\/a><\/b><br \/>\n<span style=\"font-weight: 400;\">Add automated actions like profile visits, personalized messages, and connection request to your cold outreach and strengthen your lead generation strategy.<\/span><\/p>\n<p><b>\u2714\ufe0f Template library<\/b><br \/>\n<span style=\"font-weight: 400;\">Use professionally written effective email templates to launch your campaigns asap.\u00a0<\/span><\/p>\n<p><b>\u2714\ufe0f API<\/b><br \/>\n<span style=\"font-weight: 400;\">With a free API method, you can perform actions with prospects lists, campaigns, view statistics, etc.<\/span><\/p>\n<p><b>\u2714\ufe0f Detailed analytics<\/b><br \/>\n<span style=\"font-weight: 400;\">Track your campaigns\u2019 KPI and other metrics in real-time to know which email performed the best.<\/span><\/p>\n<p><b>\u2714\ufe0f Numerous integrations<\/b><br \/>\n<span style=\"font-weight: 400;\">Effortlessly connect and sync your workflow with your favorite tools, like Salesforce, Hubspot, Pipedrive, Zapier, Slack, and many more. Snov.io <\/span><a href=\"https:\/\/snov.io\/integrations\"><span style=\"font-weight: 400;\">integrations with over 2,000 tools <\/span><\/a><span style=\"font-weight: 400;\">help you streamline all business processes and boost productivity.<\/span><\/p>\n<p><b>\u2714\ufe0f Sales suite<\/b><br \/>\nEmail Drip Campaigns also come with <a class=\"waffle-rich-text-link\" href=\"https:\/\/snov.io\/email-finder\">Email Finder<\/a>, <a class=\"waffle-rich-text-link\" href=\"https:\/\/snov.io\/email-verifier\">Email Verifier<\/a> and a <a class=\"waffle-rich-text-link\" href=\"https:\/\/snov.io\/sales-crm\">free CRM <\/a>offered on the same platform. Designed specifically for powerful sales automation, this sales suite allows you to have all the necessary smart sales tools in one place.<\/p>\n<h4><span style=\"font-weight: 400;\">Pricing:<\/span><\/h4>\n<p>Snov.io offers a forever-free Trial plan. The paid plans range from <span style=\"font-weight: 400;\">$39\/month to $738\/month, depending on the number of unique recipients you&#8217;d like to reach.<\/span><\/p>\n<h4>2. Omnisend<\/h4>\n<p><span style=\"font-weight: 400;\">Omnisend is a robust email marketing software built for ecommerce teams that want to scale without getting buried in complexity. With Omnisend, you can automate everything from welcome emails to post-purchase follow-ups, send targeted SMS campaigns, and manage customer messaging across channels \u2014 all in one streamlined platform.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/omnisend.jpg\" alt=\"omnisend drip campaign\" width=\"746\" height=\"369\" class=\"aligncenter wp-image-39204\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/omnisend.jpg 1440w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/omnisend-300x149.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/omnisend-1024x507.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/omnisend-768x380.jpg 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><b>Features:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Pre-built and customizable automation workflows for cart recovery, welcome series, order updates, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Segmentation based on behavior, shopping history, and engagement for precise targeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Email + SMS + push notifications from a single dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f A\/B testing to fine-tune subject lines, content, and offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f\u00a0 Multi-step and gamified signup forms to capture leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f\u00a0 Revenue and engagement analytics to track campaign performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f\u00a0 24\/7 human support included on every plan.<\/span><\/p>\n<p>Pricing:<\/p>\n<p>Starts with a free plan for up to 250 contacts and 500 emails\/month. Paid plans begin at $16\/month, with access to all core features. No free trial \u2014 but you can explore the platform at no cost for as long as you need.<\/p>\n<h3 id=\"hubspot\"><span style=\"font-weight: 400;\">3. HubSpot<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With HubSpot, you can put all of your efforts together in one place with its professional sales tools. They will allow you to capture leads and turn them into paying clients, manage your customer base and content, and build beautiful email sequences without the help of designers or coders.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12269 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background169.png\" alt=\"HubSpot\" width=\"800\" height=\"749\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background169.png 813w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background169-300x281.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background169-768x719.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">Features:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>Wide choice of free and paid email <\/span><b>templates<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>Email <\/span><b>personalization <\/b><span style=\"font-weight: 400;\">to improve open rate and CTR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>Unlimited email <\/span><b>tracking <\/b><span style=\"font-weight: 400;\">that lets you know when a recipient opens an email or clicks a link in it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>Scheduled email sending based on the user behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>Zapier and other <\/span><b>integrations<\/b><span style=\"font-weight: 400;\"> to set up additional automation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>HubSpot <\/span><b>mobile app<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>\u2714\ufe0f Smart send<\/b><span style=\"font-weight: 400;\"> feature that suggests the best send time for each prospect.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Pricing:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">$600\/month for 5,000 sequences, 500 email sends\/user\/day. Besides, Hubspot offers a bunch of free CRM, marketing, sales, service, and operations tools you can access regardless of what plan you are on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t need follow-ups and email sequences but just a tool to send emails with, you can use one of HubSpot Marketing plans that start from $50\/month for 2,000 email sends.<\/span><\/p>\n<h3 id=\"woodpecker\"><span style=\"font-weight: 400;\">4. Woodpecker<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/snov.io\/blog\/email-marketing-automation-tools\/\"><span style=\"font-weight: 400;\">email automation platform<\/span><\/a><span style=\"font-weight: 400;\"> positions itself as a personal AI assistant that helps lead gen, sales, and recruitment professionals get the most out of their cold email campaigns. Woodpecker saves time spent on outreach and turning cold leads into loyal clients.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12271\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background171.png\" alt=\"Woodpecker\" width=\"850\" height=\"710\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background171.png 932w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background171-300x250.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background171-768x641.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">Features:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f<\/b>Follow-up <\/span><b>Automation <\/b><span style=\"font-weight: 400;\">that allows you to use email templates, schedule follow-ups, set triggers, detect replies, set auto-replies, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>Email <\/span><b>Personalization.<\/b><span style=\"font-weight: 400;\"> Send emails one by one with the desired frequency, use custom fields and snippets, and send emails from MS Exchange, Gmail, or Office 365 to give them a human look.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>Email <\/span><b>Analytics and Reports<\/b><span style=\"font-weight: 400;\">: open, bounce, click-through, and reply rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f<\/b><a href=\"https:\/\/snov.io\/blog\/linkedin-automation-tools\/\">LinkedIn<\/a><b><a href=\"https:\/\/snov.io\/blog\/linkedin-automation-tools\/\"> Automation<\/a><\/b>: get leads from this platform and update contacts automatically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>Email <\/span><b>Integrations<\/b><span style=\"font-weight: 400;\">: Pipedrive, Zapier, and more.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Pricing:<\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">$49\/month \u2014 50 contacts daily<\/span><\/li>\n<li><span style=\"font-weight: 400;\">$54\/month \u2014 200 contacts daily<\/span><\/li>\n<li><span style=\"font-weight: 400;\">$59\/month \u2014 unlimited contacts daily<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can have 2 months for free if you get an annual plan. Woodpecker also has a <\/span><b>free trial<\/b><span style=\"font-weight: 400;\">. For 14 days, you get full access to all the features and can send up to 150 cold emails for free.<\/span><\/p>\n<h3 id=\"reply\"><span style=\"font-weight: 400;\">5. Reply<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Reply.io is a sales outreach automation platform that helps businesses streamline one-to-many communication, generate more leads, attract new clients, and grow income faster. With this toolset, you can automate email outreach, social interactions, calls, and tasks according to your sales plan.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12274\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background165.png\" alt=\"Reply\" width=\"850\" height=\"625\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background165.png 1010w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background165-300x221.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background165-768x565.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">Features:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>Out-of-the-box email <\/span><b>templates and multichannel sequences<\/b><span style=\"font-weight: 400;\"> that help users accelerate the launch of campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>AI features such as Email <\/span><b>Sorting <\/b><span style=\"font-weight: 400;\">into six default folders<\/span> <span style=\"font-weight: 400;\">to focus on the hottest leads, Email <\/span><b>Quality Check, <\/b><span style=\"font-weight: 400;\">and Email <\/span><b>Assistant <\/b><span style=\"font-weight: 400;\">to create effective email copy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>CRM <\/span><b>integrations<\/b><span style=\"font-weight: 400;\">, rich <\/span><b>API<\/b><span style=\"font-weight: 400;\">, and the power of Zapier to automatically sync data and keep CRM records up to date.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Pricing<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Reply.io paid plans start at $70 per user per month and have 3 pricing categories: Individual, Business, and Enterprise, where Enterprise is the custom plan that can be specifically created for large businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Individual and Business categories include 3 plans each, depending on the number of team users or contacts you want to reach per month. For example, an Individual plan will cost you:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">$70\/month per user \u2014 1,000 contacts<\/span><\/li>\n<li><span style=\"font-weight: 400;\">$90\/month per user \u2014 3,000 contacts<\/span><\/li>\n<li><span style=\"font-weight: 400;\">$120\/month per user \u2014 unlimited contacts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You get 20% off when you pay per year. Besides, Reply offers a 14-day <\/span><b>free trial.<\/b><\/p>\n<h3 id=\"klenty\"><span style=\"font-weight: 400;\">6. Klenty<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Klenty is a sales engagement platform that helps teams create an automated sales outreach process, accelerate it, and reach sales goals. With it, you can send personalized sales emails, automate your follow-ups, and fill your <\/span><a href=\"https:\/\/snov.io\/blog\/best-sales-crm-software\/\"><span style=\"font-weight: 400;\">CRM<\/span><\/a><span style=\"font-weight: 400;\"> with warm deals.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12276\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background163.png\" alt=\"Klenty\" width=\"850\" height=\"507\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background163.png 1883w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background163-300x179.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background163-1024x611.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background163-768x458.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background163-1536x916.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">Features:<\/span><\/h4>\n<p><b><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span>Liquid Templates<\/b><span style=\"font-weight: 400;\"> to dynamically personalize text for every recipient and adjust your message based on day, time, and other lead data.<\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span>Custom Placeholders<\/b><span style=\"font-weight: 400;\"> (employee name, industry, gender, etc.) that help users personalize emails and make them more engaging.<\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span>Automatic reaction-based follow-ups<\/b><span style=\"font-weight: 400;\"> targeted at boosting reply rates. They allow sending different email copies to recipients based on how they reacted to your previous message.<\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span>Integrations and analytics.<\/b><\/p>\n<h4><span style=\"font-weight: 400;\">Pricing:<\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">$55\/month per user \u2014 Email Cadences, API, Zapier<\/span><\/li>\n<li><span style=\"font-weight: 400;\">$85\/month per user \u2014 Cadence Playbooks, Multichannel Outreach, CRM Integrations<\/span><\/li>\n<li><span style=\"font-weight: 400;\">$145\/month per user \u2014 IP based login restrictions, Monthly customer success review, <\/span><span style=\"font-weight: 400;\">Monthly deliverability reports<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also try Klenty for free with its 14-day <\/span><b>free trial<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3 id=\"funnelbake\"><span style=\"font-weight: 400;\">7. FunnelBake<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Funnelbake is an email sending tool that helps automate the outreach, nurturing, and closing process within the sales funnel. With this CRM, you can <\/span><a href=\"https:\/\/snov.io\/blog\/ua\/follow-up-email-templates-ua\/\"><span style=\"font-weight: 400;\">automate follow-ups<\/span><\/a><span style=\"font-weight: 400;\">, personalize email templates with custom fields, schedule emails to be sent later, and much more!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12281\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background167.png\" alt=\"FunnelBake\" width=\"850\" height=\"368\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background167.png 985w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background167-300x130.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background167-768x332.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">Features:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>Powerful <\/span><b>integration <\/b><span style=\"font-weight: 400;\">of Gmail, Amazon SES, and SMTP servers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>Easy-to-use <\/span><b>Flow Builder<\/b><span style=\"font-weight: 400;\"> to design campaigns, send emails, and automate follow-ups.<\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span>Triggers <\/b><span style=\"font-weight: 400;\">to customize your campaigns.<\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span>Personalization <\/b><span style=\"font-weight: 400;\">feature that allows boosting response rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>Profound <\/span><b>analytics <\/b><span style=\"font-weight: 400;\">that<\/span> <span style=\"font-weight: 400;\">lets you track all your campaigns: the time your emails are sent, delivered, opened, read, and replied to.<\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span>Smart Inbox<\/b><span style=\"font-weight: 400;\"> that checks your email for replies from your leads.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Pricing:<\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">$9\/month per seat \u2014 2,500 Contacts with advance inbox<\/span><\/li>\n<li><span style=\"font-weight: 400;\">$19\/month per seat \u2014 Unlimited Contacts with Multiple Signature<\/span><\/li>\n<li><span style=\"font-weight: 400;\">$39\/month per seat \u2014 Unlimited Contacts with 2-way Email Sync<\/span><\/li>\n<li><span style=\"font-weight: 400;\">$59\/\/month per seat \u2014 Unlimited Contacts with Custom On-Demand Template<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All Funnelbake plans include a 14-day <\/span><b>free trial.<\/b><\/p>\n<h3 id=\"mailshake\"><span style=\"font-weight: 400;\">8. MailShake<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mailshake is a sales engagement tool for advanced sales teams. With its help, you can send personalized cold emails and arrange tasks to engage with contacts via phone or social media platforms. This can all be done in one sequence, and you can see it all on one dashboard.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12282\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background170.png\" alt=\"MailShake\" width=\"850\" height=\"473\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background170.png 1632w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background170-300x167.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background170-1024x570.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background170-768x428.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background170-1536x856.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h5><span style=\"font-weight: 400;\">Features:<\/span><\/h5>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>Email <\/span><b>personalization, <\/b><span style=\"font-weight: 400;\">automated <\/span><b>follow-ups, <\/b><span style=\"font-weight: 400;\">mail <\/span><b>merge <\/b><span style=\"font-weight: 400;\">copy, and proven email <\/span><b>templates<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>Detailed <\/span><b>statistics<\/b><span style=\"font-weight: 400;\">: clicks, opens, and replies.<\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span>A\/B testing feature <\/b><span style=\"font-weight: 400;\">that<\/span> <span style=\"font-weight: 400;\">lets users test the best performing copy before sending mass mailouts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>Real-time <\/span><b>copy analysis <\/b><span style=\"font-weight: 400;\">that<\/span> <span style=\"font-weight: 400;\">helps avoid spam filters and promotion tabs, as well as boosts your email open and reply rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u2714\ufe0f <\/b>Numerous <\/span><b>integrations <\/b><span style=\"font-weight: 400;\">to connect the tool with your favorite third-party CRM solutions.<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Pricing:<\/span><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\">$59\/month per user \u2014 5,000 recipients per campaign<\/span><\/li>\n<li><span style=\"font-weight: 400;\">$99\/month per user \u2014 10,000 recipients per campaign<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">MailShake offers no free trial, it takes payment upfront. However, it offers a <\/span><b>30-day full refund<\/b><span style=\"font-weight: 400;\"> if you don\u2019t like the service.<\/span><\/p>\n<h2 id=\"consider\"><span style=\"font-weight: 400;\">What to consider while choosing among drip email software?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Of course, to choose the best tool you need to know your company goals, priorities, target audience, budget, size of the team that will be using the tool, and many other internal business factors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But we also suggest paying attention to the combination of features that influence conversion and the platform\u2019s price.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Affordability<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The price\/quality ratio remains the most important factor while choosing the tool for email drip campaigns. Some companies offer countless features at a high price. Some offer a limited set of email tools for small teams. <\/span><span style=\"font-weight: 400;\">And others manage to balance the feature\/price ratio and offer flexible individual plans.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out <\/span><a href=\"https:\/\/snov.io\/email-drip-campaigns-compare\"><span style=\"font-weight: 400;\">the detailed price comparison <\/span><\/a><span style=\"font-weight: 400;\">and choose the toolkit that suits your business needs in the best way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, the existence of a freemium plan with its specific amount of free services\/credits\/recipients is also a decisive factor. Keep it in mind when testing a platform before purchasing it.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Email personalization and lead segmentation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This feature usually helps you build more friendly and trustful relations with your list of leads. It\u2019s a secret key to boosting the open, click, and reply rates of your email campaigns.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Analytics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Comprehensive statistics help you keep an eye on what&#8217;s working in your campaigns and what you can improve. Monitor your open rates, CTR, and other indicators to A\/B test and strengthen your email campaigns.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Integrations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This feature allows you to connect your drip email service to other online business instruments, enhances your mailing strategy, and reduces manual work to a minimum. The more integrations, the more freedom you have.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">API<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Drip tools need to have an API for integrating email functionality into other software applications or websites, depending on your business needs. For example, Snov.io offers a free API to perform actions with prospect lists, view statistics, etc.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Support<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No matter how simple the tool might be, there will always be questions arising now and then, and Customer Support service is the best place to get answers to those questions. Besides, the most frequently asked questions can be commented on in detail in the <\/span><a href=\"https:\/\/www.youtube.com\/playlist?list=PLTZ0_znnlLp4dtpD-VvZNvhVVhI_-qQFK\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Video Guide<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0 <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-set-up-dfy-email-accounts\/\"><span style=\"font-weight: 400;\">Knowledgebase, <\/span><\/a><span style=\"font-weight: 400;\">and <\/span><span style=\"font-weight: 400;\">FAQ <\/span><span style=\"font-weight: 400;\">sections.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Additional tools and features<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your SaaS provider gives you a strictly defined number of features only, think twice before buying their plan. Great service will offer you additional tools, features, solutions, flexible and tailored pricing plans, dedicated customer care, and an overall feeling of comfort and growth.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Reviews<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you still hesitate about which drip tool to choose, read other businesses\u2019 feedback on <\/span><span style=\"font-weight: 400;\">email tools <\/span><span style=\"font-weight: 400;\">of your choice. It can be presented in different formats: as a <\/span><a href=\"https:\/\/snov.io\/testimonials\/\"><span style=\"font-weight: 400;\">testimonials <\/span><\/a><span style=\"font-weight: 400;\">section, a detailed article, a video interview, etc. Read\/watch and pick the tool that best suits your company\u2019s needs.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping it up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Selecting an email drip service is a tedious and time-consuming process. We hope our article has helped you get a glimpse of the tools available on the market. We wish you smooth campaigns, easy conversions, and loyal clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you need some help with<\/span> <a href=\"https:\/\/snov.io\/cold-email\"><span data-sheets-root=\"1\">cold email software<\/span><\/a><span style=\"font-weight: 400;\">, let us know \u2014 we\u2019ll be here for you!<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fdrip-campaign-software-for-sales&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8010\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1.png\" alt=\"email drip campaigns\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We covered multiple parameters: price, sending options, features, and additional tools. Here&#8217;s what drip campaign software is the best.<\/p>\n","protected":false},"author":18,"featured_media":12262,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470,472],"tags":[21,29,36,542],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/12259"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=12259"}],"version-history":[{"count":9,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/12259\/revisions"}],"predecessor-version":[{"id":50432,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/12259\/revisions\/50432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/12262"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=12259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=12259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=12259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}