{"id":12387,"date":"2021-09-17T15:11:33","date_gmt":"2021-09-17T12:11:33","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=12387"},"modified":"2026-03-17T16:21:56","modified_gmt":"2026-03-17T13:21:56","slug":"how-to-set-up-spf-dkim-dmarc","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/how-to-set-up-spf-dkim-dmarc\/","title":{"rendered":"SPF, DKIM &#038; DMARC Explained: How To Set Them Up And Combat Fake Emails"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You&#8217;ve worked carefully on your email marketing strategy but still face the problem of your emails bouncing or ending up in the <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-avoid-spam-filters\/\"><span style=\"font-weight: 400;\">spam<\/span><\/a><span style=\"font-weight: 400;\"> folder all the time?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is something no sales reps or marketers want to face. After all, bounces and a high spam complaint rate can be detrimental to one&#8217;s sender reputation, email deliverability, and can even lead to the sender getting blocked by ISPs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don&#8217;t worry. Been there, fixed that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the reasons your emails may be marked as spam is the incorrect configuration of DMARC, DKIM, and SPF records.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To solve the problem, you need to know a few technical details. And that&#8217;s what we are here for!\u00a0<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What do SPF, DKIM, and DMARC stand for?<\/a><\/li>\n<li><a href=\"#how\">How can you check if your technical setup is okay? <\/a><\/li>\n<li><a href=\"#set\">How to set up SPF, DKIM, and DMARC?<\/a><\/li>\n<li><a href=\"#warmup\">I have set up SPF, DKIM, and DMARC, but email deliverability is still low<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What do SPF, DKIM, and DMARC stand for?<\/span><\/h2>\n<p>Let&#8217;s start off with clearing up some terms.<\/p>\n<p>When reading SPF, DKIM, and DMARC definitions, you will notice DNS being mentioned a lot. <strong>DNS<\/strong> <strong>(Domain Name System)<\/strong> is a repository of domain names <em>(example.com)<\/em> and their corresponding IP addresses<em> (111.222.333.444)<\/em>. Each domain can have more than one IP address, for example,\u00a0a subdomain or domain mail server will have different IPs.<\/p>\n<p>To set up SPF, DKIM, and DMARC, you need access to DNS. Usually, your company&#8217;s system administrators or, in some cases, developers can help you with it.<\/p>\n<h3><span style=\"font-weight: 400;\">SPF helps prevent spoofing by verifying the sender&#8217;s IP address<\/span><\/h3>\n<p><b>SPF (Sender Policy Framework) <\/b><span style=\"font-weight: 400;\">is a DNS record\u00a0<\/span><span style=\"font-weight: 400;\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">that specifies which\u00a0<strong>servers are allowed to send email<\/strong><\/span>\u00a0from a specific domain (for example, <\/span><span style=\"font-weight: 400;\">snov.io<\/span><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With it, you can verify that messages coming from your domain are sent by mail servers and IP addresses authorized by you. This might be your email servers or servers of another company you use for your email sending.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If SPF isn&#8217;t set, scammers can take advantage of it and send fake messages that look like they come from you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to remember that there can be only <\/span><b>one SPF record for one domain<\/b><span style=\"font-weight: 400;\">. Within one SPF record, however, there can be several servers and IP addresses mentioned (for instance, if emails are sent from several mailing platforms).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">DKIM shows that the email belongs to a specific organization<\/span><\/h3>\n<p><b>DKIM (DomainKeys Identified Mail)<\/b><span style=\"font-weight: 400;\"> is another technical standard that helps <a href=\"https:\/\/snov.io\/blog\/how-to-tell-if-an-email-is-fake\/\">identify fake email addresses<\/a>, fight against spam, and prevent spoofing and identity theft.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DKIM <\/span><b>adds a digital signature<\/b><span style=\"font-weight: 400;\"> to the header of your email message, which email servers then check to ensure that the email content hasn&#8217;t changed.<\/span><span style=\"font-weight: 400;\"> Like SPF, a DKIM record exists in the DNS.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">DMARC aligns SPF and DKIM mechanisms<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12390\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631717859.png\" alt=\"DMARC email authentication process\" width=\"700\" height=\"679\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631717859.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631717859-300x291.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631717859-768x745.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>DMARC (Domain-based Message Authentication, Reporting &amp; Conformance) <\/b><span style=\"font-weight: 400;\">defines how the recipient&#8217;s mail server should process incoming emails if they don&#8217;t pass the authentication check (either SPF, DKIM, or both).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, if there&#8217;s a DKIM signature, and the sending server is found in the SPF records, the email is sent to the recipient&#8217;s inbox.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the message fails authentication, it&#8217;s processed according to the selected DMARC policy: <\/span><b>none, reject, <\/b><span style=\"font-weight: 400;\">or <\/span><b>quarantine.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under the <\/span><b>&#8220;none&#8221;<\/b><span style=\"font-weight: 400;\"> policy, the receiving server doesn&#8217;t take any action if your emails fail authentication. It doesn&#8217;t impact your deliverability. But it also doesn&#8217;t protect you from scammers, so we don&#8217;t recommend setting it. Only by introducing stricter policies can you block them in the very beginning and let the world know you care about your customers and brand.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Here, messages that come from your domain but don&#8217;t pass the DMARC check go to <\/span><b>&#8220;quarantine.&#8221;<\/b><span style=\"font-weight: 400;\"> In such a case, the provider is advised to send your email to the spam folder.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under the <\/span><b>&#8220;reject&#8221; <\/b><span style=\"font-weight: 400;\">policy, the receiving server rejects all messages that don&#8217;t pass email authentication. This means such emails won&#8217;t reach an addressee and will result in a bounce.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The &#8220;reject&#8221; option is the most effective, but it&#8217;s better to choose it only if you are sure that everything is configured correctly.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12393\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718026.png\" alt=\"Delivery failure\" width=\"850\" height=\"457\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718026.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718026-300x161.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718026-768x413.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now that we&#8217;ve clarified all the terms, let&#8217;s see how you can check if you have an existing SPF record, DKIM record, and DMARC policy set in place.<\/span><\/p>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/BEST-EMAIL-WARM-UP-TOOL.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/BEST-EMAIL-WARM-UP-TOOL.png 1280w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/BEST-EMAIL-WARM-UP-TOOL-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/BEST-EMAIL-WARM-UP-TOOL-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/BEST-EMAIL-WARM-UP-TOOL-768x384.png 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/email-warm-up-tools\/\">13 Best Email Warm-Up Tools (Tested And Compared)<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">16\/03\/2026<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Email-Deliverability-Guide.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Email-Deliverability-Guide.png 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Email-Deliverability-Guide-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Email-Deliverability-Guide-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Email-Deliverability-Guide-768x384.png 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/guide-to-email-deliverability\/\">The Ultimate Guide To Email Deliverability (With Glossary)<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">12\/03\/2026<\/p>    <\/div>\r\n<\/div><\/div>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How can you check if your technical setup is okay?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some easy ways to check your technical setup to see if everything is working correctly on its own.<\/span><\/p>\n<h3 id=\"gmail\"><span style=\"font-weight: 400;\">DKIM, SPF, and DMARC check via Gmail<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">Option 1\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Send a test email to your address and then open the message. Click <\/span><b>&#8220;Show details.&#8221;<\/b><span style=\"font-weight: 400;\"> If you see a <\/span><b>&#8220;mailed-by&#8221;<\/b><span style=\"font-weight: 400;\"> header with the domain name and a <\/span><b>&#8220;signed-by&#8221;<\/b><span style=\"font-weight: 400;\"> header with the sending domain, your DKIM and SPF are fine.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12398\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718121-1.png\" alt=\"DKIM, SPF, and DMARC check via Gmail\" width=\"850\" height=\"718\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718121-1.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718121-1-300x253.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718121-1-768x649.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">Option 2\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If you go to <\/span><b>&#8220;Show original,&#8221; <\/b><span style=\"font-weight: 400;\">you can see more information on SPF, DKIM, and DMARC.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12399\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718109-1.png\" alt=\"DKIM, SPF, and DMARC check via Gmail\" width=\"850\" height=\"519\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718109-1.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718109-1-300x183.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718109-1-768x469.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Done!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12400\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718096.png\" alt=\"DKIM, SPF, and DMARC check via Gmail\" width=\"850\" height=\"457\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718096.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718096-300x161.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718096-768x413.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">DKIM, SPF, and DMARC check via command line<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now let&#8217;s look at how you can check SPF, DKIM, and DMARC records in Windows through the command line. For Mac users, the process is a bit different; verification is done through the Mac OS Terminal. You can read the details <\/span><b>here<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">SPF record check<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can check your SPF record using <\/span><b>nslookup<\/b><span style=\"font-weight: 400;\"> \u2014 a default query tool that provides the user with a command-line interface to access the DNS.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open the command line (Start &gt; Run &gt; cmd).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter <strong>&#8220;nslookup -type=txt&#8221;<\/strong> followed by a space and a domain or hostname, for example, &#8220;nslookup -type=txt google.com&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If an SPF record exists, the result will be something like this: <strong>&#8220;v=spf1 include:_spf.google.com ~all&#8221;<\/strong>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If there are no results or no &#8220;v=spf1&#8221;, then there is a problem getting the record for the domain, or it doesn&#8217;t exist.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12403\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718634.png\" alt=\"SPF record check\" width=\"850\" height=\"296\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718634.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718634-300x104.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718634-768x267.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">\u00a0How to read SPF correctly<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <strong>&#8220;v=spf1&#8221;<\/strong> part shows that the record is of SPF type (version 1).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <strong>&#8220;include&#8221;<\/strong> part lists servers allowed to send emails for the domain.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <strong>&#8220;~all&#8221;<\/strong> part indicates that if any part of the sent message doesn&#8217;t match the record, the recipient server will likely decline it.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">DKIM record check<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To check DKIM with the help of <\/span><b>nslookup<\/b><span style=\"font-weight: 400;\">, follow these steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open the command line (Start &gt; Run &gt; cmd).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the command window, type &#8220;nslookup&#8221; &gt; Enter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Type <strong>&#8220;set q=txt&#8221;<\/strong> &gt; Enter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Type <strong>&#8220;selector._domainkey.domain.com&#8221;<\/strong> &gt; Enter. Substitute the words <\/span><b>selector<\/b><span style=\"font-weight: 400;\"> and <\/span><b>domain<\/b><span style=\"font-weight: 400;\"> with the DKIM selector and domain you want to look up.\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12404\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718660.png\" alt=\"DKIM record check\" width=\"850\" height=\"434\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718660.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718660-300x153.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718660-768x392.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The DKIM selector can be found in the DKIM-Signature email header if you go to any email you&#8217;ve sent, click <strong>&#8220;Show Original&#8221;<\/strong> (like we did <a href=\"#gmail\">here<\/a>), and scroll down. It&#8217;s specified as the <strong>&#8220;s=&#8221;<\/strong> tag.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12440\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631832430.png\" alt=\"DKIM record check\" width=\"850\" height=\"122\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631832430.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631832430-300x43.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631832430-768x110.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">DMARC policy check<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can look up DMARC policy from the command line too:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open the command line (Start &gt; Run &gt; cmd).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Type <strong>&#8220;nslookup -type=txt _dmarc.domain.com&#8221;<\/strong>, for example, &#8220;nslookup -type=txt\u00a0 \u00a0_dmarc.google.com&#8221;, &gt; Enter.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12405\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718648.png\" alt=\"DMARC policy check\" width=\"850\" height=\"335\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718648.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718648-300x118.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718648-768x303.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">DKIM, SPF, and DMARC check with the help of MxToolbox<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This one is, perhaps, the easiest option. All you need to do is go to the MxToolbox <\/span><span style=\"font-weight: 400;\">website<\/span><span style=\"font-weight: 400;\"> and run three checks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please note that for the DKIM record lookup, you will need a selector, just like in the case with the command line we&#8217;ve described earlier.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12406\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631720541.png\" alt=\"DKIM, SPF, and DMARC check with the help of MxToolbox\" width=\"850\" height=\"550\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631720541.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631720541-300x194.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631720541-768x497.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h2 id=\"set\"><span style=\"font-weight: 400;\">How to set up SPF, DKIM, and<\/span> <span style=\"font-weight: 400;\">DMARC?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While configuring SPF, DKIM, and DMARC records, you need to follow the correct order, which can be found in <\/span><a href=\"https:\/\/support.google.com\/a\/answer\/10032674?hl=en&amp;ref_topic=2759254\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Workspace Admin Help<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are the instructions you can follow:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up SPF for the domain.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up DKIM for the domain.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up a mailbox for reports.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get the domain host sign-in information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check for an existing DMARC record (you can use MxToolbox here).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Change DMARC policy.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Remember that both the initial setting of DKIM, SPF, MX, DMARC and subsequent changes must be in the correct order.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below you can find general settings for all domain providers (using <\/span><b>Google<\/b><span style=\"font-weight: 400;\"> as an example). But remember, since you have your own domains, they can all be configured differently.<\/span><\/p>\n<h3><a href=\"https:\/\/support.google.com\/a\/answer\/10684623?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">General SPF setup<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">1. You need to go to your DNS settings (e.g., Namecheap, Cloudflare, Bluehost, etc.) and create a new record.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12419\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486.png\" alt=\"General DKIM setup\" width=\"840\" height=\"306\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486.png 840w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486-300x109.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486-768x280.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Select TXT record and enter &#8220;@&#8221; in &#8220;Name.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. Paste &#8220;v=spf1 include: _spf.google.com ~all&#8221; in &#8220;Value&#8221; and then save.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12438\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631831958.png\" alt=\"General SPF setup\" width=\"850\" height=\"99\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631831958.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631831958-300x35.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631831958-768x89.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3><a href=\"https:\/\/support.google.com\/a\/answer\/174126?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">General DKIM setup<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">These steps are for the administrators who manage Google Accounts for your company:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Sign in to your <\/span><span style=\"font-weight: 400;\">Google Admin console<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Click on the top left menu and head to Apps &gt; G Suite &gt; Settings for Gmail &gt; <strong>Authenticate Email<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14007\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631724760-1-1.png\" alt=\"\" width=\"850\" height=\"720\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631724760-1-1.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631724760-1-1-300x254.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631724760-1-1-768x651.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. Pick your domain from the drop-down list, click <\/span><b>&#8220;Generate New Record,&#8221;<\/b><span style=\"font-weight: 400;\">\u00a0and then copy the hostname and the TXT record value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12416\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631724490.png\" alt=\"General DKIM setup\" width=\"850\" height=\"516\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631724490.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631724490-300x182.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631724490-768x466.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. Log in to your DNS (e.g., Namecheap, Cloudflare, Bluehost, etc.), go to the domain list, choose your domain, and pick <\/span><b>&#8220;Add New Record&#8221; <\/b><span style=\"font-weight: 400;\">in the advanced settings.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12419\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486.png\" alt=\"General DKIM setup\" width=\"840\" height=\"306\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486.png 840w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486-300x109.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486-768x280.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">5. Select TXT record and enter the hostname you&#8217;ve just copied from Google in <strong>&#8220;Name&#8221;<\/strong> and TXT record value in <strong>&#8220;Value.&#8221;<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12439\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631832030.png\" alt=\"General DKIM setup\" width=\"850\" height=\"108\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631832030.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631832030-300x38.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631832030-768x98.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/strong><\/span><span style=\"font-weight: 400;\">6. Save your changes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">7. Go back to Google and simply click <strong>&#8220;Start Authentication.&#8221;<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12418\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725230.png\" alt=\"General DKIM setup\" width=\"850\" height=\"515\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725230.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725230-300x182.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725230-768x465.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><br \/>\n<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">8. Wait for the DNS to update \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a video instruction if you want a more detailed explanation:<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4AmaELSMJzo\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><a href=\"https:\/\/support.google.com\/a\/answer\/2466563?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">General DMARC setting<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Just like SPF and DKIM, DMARC is a simple one-line entry in your DNS records (e.g., Namecheap, Cloudflare, Bluehost, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before setting it, make sure you&#8217;ve configured SPF and DKIM records for the required domain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then follow these steps:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Go to your DNS settings and create a new record.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12419\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486.png\" alt=\"General DKIM setup\" width=\"840\" height=\"306\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486.png 840w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486-300x109.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486-768x280.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2. Choose a &#8216;TXT&#8217; record.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. Add the hostname (for example, _dmarc).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. Add the value. You can find a sample DMARC entry that you can use to create your own below:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><span style=\"font-size: 12pt;\">v=DMARC1; p=quarantine; rua=mailto:example@domain.com; ruf=mailto:email@domain.com; fo=s<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Where:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>v<\/strong> \u2014 A mandatory tag-value (don&#8217;t change it!).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>p<\/strong> \u2014 Mail processing policy. One of the possible options is specified \u2014 <strong>none, quarantine<\/strong>, or <strong>reject<\/strong>.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>rua<\/strong> &#8211; Email address for receiving statistical reports. The address must belong to the same domain for which the DMARC record is configured.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>ruf<\/strong> \u2014 Email address for receiving reports on failed authentication checks. Since each error when verifying the sender&#8217;s address generates a separate report, it&#8217;s better to have a separate mailbox for this.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>fo<\/strong> \u2014 Determines in what cases reports will be sent to the domain owner. Possible values include:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">0 \u2014 a report is sent if SPF and DKIM checks fail. Set by default.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">1 \u2014 a report is sent if one of the checks fails \u2014 either SPF or DKIM.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">d \u2014 a report is sent for each DKIM verification performed.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">s \u2014 a report is sent for every SPF check performed.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"content-banner secondary\">\n<p class=\"content-banner__title\">Check your SPF, DKIM, and DMARC<\/p>\n<p class=\"content-banner__description\">Use Snov.io Email Deliverability Test<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fhow-to-set-up-spf-dkim-dmarc&amp;cta_type=banner&amp;_gl=1%2a1q2dvfw%2a_ga%2aNTk2MDQyMzQwLjE2OTUzNzQ4ODU.%2a_ga_BNRTCNFP5Y%2aMTcxMzc3MDE1Ni43Ni4xLjE3MTM3ODc2MzQuMTYuMC4w%2a_ga_TKFKTRN012%2aMTcxMzc4NTk4NS4yMjcuMS4xNzEzNzg3NjM0LjAuMC4w\">Start now<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Domain-Health-Checker.png\" alt=\"Check your SPF, DKIM, and DMARC\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h2 id=\"warmup\"><span style=\"font-weight: 400;\">I have set up SPF, DKIM, and DMARC, but email deliverability is still low<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Even if you\u2019ve set up SPF, DKIM, and DMARC records, your recipients\u2019 inboxes might not completely trust you. That\u2019s often the case when you have a new domain. So, what are the ways out?<\/span><\/p>\n<h3>Warm up your account<\/h3>\n<p><span data-preserver-spaces=\"true\">To prove to ESPs that you\u2019re a trustworthy sender, you should warm up your domain before launching bulk email campaigns. Luckily, with\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/snov.io\/email-warm-up\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Snov.io Email Warm-up<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">, you can do it easily.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We\u2019ve designed this tool to help users increase their email deliverability and improve sender reputation.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The tool\u2019s hyper-intelligent AI will craft realistic same-thread conversations and ensure your emails don\u2019t land in spam. As a result, after the first campaign, you will enjoy\u00a0<\/span><span data-preserver-spaces=\"true\">open rate growth<\/span><span data-preserver-spaces=\"true\">\u00a0and higher deliverability.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26559\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/warm-up.png\" alt=\"Snov.io Warm-up\" width=\"746\" height=\"380\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/warm-up.png 849w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/warm-up-300x153.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/warm-up-768x392.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p>And if you want to improve email deliverability for specific providers, Snov.io allows you to set up a <strong>targeted warm-up. <\/strong>For instance, if you\u2019ve noticed some of your emails go to Spam on the Microsoft provider, you can easily fix it separately:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32312\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/08\/Choose.jpg\" alt=\"How to choose the providers for the targeted warm-up\" width=\"746\" height=\"1044\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/08\/Choose.jpg 483w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/08\/Choose-214x300.jpg 214w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p>What\u2019s more,\u00a0 you can focus your warm-up only on high-quality accounts from Snov.io\u2019s <b>Premium Warm-up pool<\/b>. Your warm-up emails will interact exclusively with business or company domains, giving your account a faster credibility boost and a stronger sender reputation.<\/p>\n<div class=\"content-banner secondary\">\n<p class=\"content-banner__title\">You deserve the first-class Email Warm-up<\/p>\n<p class=\"content-banner__description\">Rocket up your deliverability rate with the premium warm-up features from Snov.io<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fhow-to-set-up-spf-dkim-dmarc&amp;cta_type=banner&amp;_gl=1%2a1wjzlo%2a_ga%2aNTk2MDQyMzQwLjE2OTUzNzQ4ODU.%2a_ga_BNRTCNFP5Y%2aMTcxMzUxNDIwOS43NS4xLjE3MTM1MzAzNzUuNjAuMC4w%2a_ga_TKFKTRN012%2aMTcxMzUyODY0Mi4yMjQuMS4xNzEzNTMwMzc1LjAuMC4w\">Ready for high email deliverability? Go!<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/\u043f\u0440\u043e\u0433\u0440\u0456\u0432-\u0456\u043c\u0435\u0439\u043b\u0456\u0432-2.png\" alt=\"You deserve the first-class Email Warm-up \" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h3>Match your account with <b>the recipient\u2019s email provider<\/b><\/h3>\n<p>Did you know that e<span style=\"font-weight: 400;\">mails between matching providers (Gmail-to-Gmail, Outlook-to-Outlook) have a <\/span><span style=\"font-weight: 400;\">way better chance <\/span><span style=\"font-weight: 400;\">of landing in the inbox? If you&#8217;re sending bulk campaigns and use several accounts for your cold emails (<em>smart you are!<\/em>), you can adjust your sending provider to the recipient&#8217;s provider automatically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just enable the <b>Provider Matching<\/b> feature from Snov.io, and see the magic in action. The tool will<\/span>\u00a0detect your recipient&#8217;s provider and use the appropriate sender from the accounts added to this campaign.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32320\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Provider-matching.jpg\" alt=\"How to adjust the sender's and the recipient's providers automatically?\" width=\"746\" height=\"354\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Provider-matching.jpg 1920w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Provider-matching-300x142.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Provider-matching-1024x486.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Provider-matching-768x364.jpg 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Provider-matching-1536x729.jpg 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p>For example, if your recipient uses a Gmail mailbox, the campaign will be sent from a Gmail account. If your recipient uses Microsoft, the email will be sent from your Microsoft account.<\/p>\n<p><em>\u2192\u00a0<strong><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-improve-deliverability-based-on-provider\/\">Read more<\/a> about how to improve email deliverability based on the provider.<\/strong><\/em><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that your SPF record, DKIM record, and DMARC policy are set correctly, and you&#8217;ve warmed up your email account, all that&#8217;s left to do is to start sending your <\/span><span style=\"font-weight: 400;\">cold emails<\/span><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And remember, Snov.io <a href=\"https:\/\/snov.io\/cold-email\"><span data-sheets-root=\"1\">cold email software<\/span><\/a><\/span><span style=\"font-weight: 400;\"> is always ready to help you with your email outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy sending!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To get through ISP filters and land in the primary tab, you need to prove you are a legitimate sender by setting up your DKIM, SPF and DMARC records. Here&#8217;s how you can do it.<\/p>\n","protected":false},"author":40,"featured_media":12388,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1929],"tags":[4,16,927],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/12387"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=12387"}],"version-history":[{"count":5,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/12387\/revisions"}],"predecessor-version":[{"id":50211,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/12387\/revisions\/50211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/12388"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=12387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=12387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=12387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}