{"id":12387,"date":"2021-09-17T15:11:33","date_gmt":"2021-09-17T12:11:33","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=12387"},"modified":"2026-09-16T12:31:29","modified_gmt":"2026-09-16T09:31:29","slug":"how-to-set-up-spf-dkim-dmarc","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/how-to-set-up-spf-dkim-dmarc\/","title":{"rendered":"SPF, DKIM &#038; DMARC Explained: How To Set Them Up And Combat Fake Emails"},"content":{"rendered":"<h2>TL;DR:<\/h2>\n<p>SPF, DKIM, and DMARC are essential email authentication protocols that protect your domain from spoofing and help mailbox providers verify that your emails are legitimate.<\/p>\n<ul>\n<li>SPF specifies which servers can send emails on behalf of your domain.<\/li>\n<li>DKIM adds a digital signature to confirm that messages haven\u2019t been altered.<\/li>\n<li>DMARC<span> brings SPF and DKIM together and tells receiving servers what to do with emails that fail authentication: monitor them, send them to spam, or reject them.<\/span><\/li>\n<\/ul>\n<p><span>You can <\/span>check your SPF, DKIM, and DMARC setup<span> through Gmail, command-line tools, MxToolbox, or an email deliverability test.<\/span><\/p>\n<div class=\"content-banner purple\" style=\"--banner-title-size: 24px;\">\n<p class=\"content-banner__title\">Check your SPF, DKIM, and DMARC instantly<\/p>\n<p class=\"content-banner__description\">Use Snov.io Email Deliverability Test for free<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fhow-to-set-up-spf-dkim-dmarc&amp;cta_type=banner&amp;_gl=1*16ab3y1*_gcl_aw*R0NMLjE3ODIxMjY5ODkuQ2p3S0NBand1dVBSQmhBbkVpd0EySmk4ZXRPLTFFRURvSDMtSGpxYVhJaWUxZHdpVTZvS2h2aDhySTZuMzNnczRJNkNLWl82QXZ0c2J4b0NEWU1RQXZEX0J3RQ..*_gcl_au*MTc5OTQ0Mzk3My4xNzg2NDQxNTk0*FPAU*MTc5OTQ0Mzk3My4xNzg2NDQxNTk0*_ga*NDcwNjg0MDcwLjE3ODY0NDE1OTQ.*_ga_TKFKTRN012*czE3ODk0ODAxMTgkbzczJGcxJHQxNzg5NDgyODU2JGo2MCRsMCRoMA..*_fplc*Q21XakR6SUJPa0ZRRDlFVjYzTlk0SkU0NEo5c1BwT1pZU1JtTkxMbTMlMkJpYm50M1RLM21zdmNta0NHMEJzNkZFb1BiakREV2RGYXpwUmVwckF4QzVva3RnMyUyQnFzbDVNdGFxRG54RjVEZjFTQjE1UTZhaHQ1RG5RdTFabUYlMkJBJTNEJTNE*_ga_BNRTCNFP5Y*czE3ODk0NjMwMTEkbzE3JGcxJHQxNzg5NDgyOTIyJGo1NiRsMCRoNzU0OTcyNzE5\">Start now<\/a><\/div>\n<\/div>\n<p>Bounces and a high spam complaint rate can hurt your sender reputation and email deliverability, and can even lead ISPs to block you. <span style=\"font-weight: 400;\">One reason your emails may be marked as spam is incorrect configuration of DMARC, DKIM, and SPF records.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, according to <\/span><a href=\"https:\/\/snov.io\/blog\/what-affects-email-deliverability-snovio-report\/\"><span style=\"font-weight: 400;\">Snov.io\u2019s 2026 report<\/span><\/a><span style=\"font-weight: 400;\">, proper email authentication correlates with stronger campaign performance:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DMARC-valid campaigns achieve a 20.11% open rate vs. 17.31% without DMARC.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DKIM-valid campaigns see a 1.58% click rate vs. 1.23% without DKIM.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SPF-valid campaigns follow the same pattern, generating more opens, clicks, and replies.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Read on how to configure these records correctly to ensure strong email performance and higher deliverability.<\/span><\/p>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What do SPF, DKIM, and DMARC stand for?<\/span><\/h2>\n<p>Let&#8217;s start off with clearing up some terms.<\/p>\n<p>When reading SPF, DKIM, and DMARC definitions, you will notice DNS being mentioned a lot. <strong>DNS<\/strong> (Domain Name System) is a repository of domain names <em>(example.com)<\/em> and their corresponding IP addresses<em> (111.222.333.444)<\/em>. Each domain can have more than one IP address, for example,\u00a0a subdomain or domain mail server will have different IPs.<\/p>\n<p>To set up SPF, DKIM, and DMARC, you need access to DNS. Usually, your company&#8217;s system administrators or, in some cases, developers can help you with it.<\/p>\n<h3><span style=\"font-weight: 400;\">SPF helps prevent spoofing by verifying the sender&#8217;s IP address<\/span><\/h3>\n<p><b>SPF<\/b> (Sender Policy Framework) <span style=\"font-weight: 400;\">is a DNS record\u00a0<\/span><span style=\"font-weight: 400;\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">that specifies which\u00a0servers are allowed to send email<\/span>\u00a0from a specific domain (for example, <\/span><span style=\"font-weight: 400;\">snov.io<\/span><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With it, you can verify that messages coming from your domain are sent by mail servers and IP addresses authorized by you. This might be your email servers or servers of another company you use for your email sending.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If SPF isn&#8217;t set, scammers can take advantage of it and send fake messages that look like they come from you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to remember that there can be only <\/span>one SPF record for one domain<span style=\"font-weight: 400;\">. Within one SPF record, however, there can be several servers and IP addresses mentioned (for instance, if emails are sent from several mailing platforms).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">DKIM shows that the email belongs to a specific organization<\/span><\/h3>\n<p><b>DKIM (DomainKeys Identified Mail)<\/b><span style=\"font-weight: 400;\"> is another technical standard that helps <a href=\"https:\/\/snov.io\/blog\/how-to-tell-if-an-email-is-fake\/\">identify fake email addresses<\/a>, fight against spam, and prevent spoofing and identity theft.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DKIM <\/span>adds a digital signature<span style=\"font-weight: 400;\"> to the header of your email message, which email servers then check to ensure that the email content hasn&#8217;t changed.<\/span><span style=\"font-weight: 400;\"> Like SPF, a DKIM record exists in the DNS.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">DMARC aligns SPF and DKIM mechanisms<\/span><\/h3>\n<p><b>DMARC <\/b>(Domain-based Message Authentication, Reporting &amp; Conformance) <span style=\"font-weight: 400;\">defines how the recipient&#8217;s mail server should process incoming emails if they don&#8217;t pass the authentication check (either SPF, DKIM, or both).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12390\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631717859.png\" alt=\"DMARC email authentication process\" width=\"700\" height=\"679\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631717859.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631717859-300x291.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631717859-768x745.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Basically, if there&#8217;s a DKIM signature, and the sending server is found in the SPF records, the email is sent to the recipient&#8217;s inbox.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the message fails authentication, it&#8217;s processed according to the selected DMARC policy: <\/span>none, reject, or quarantine.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under the <\/span>&#8220;none&#8221; policy, the receiving server doesn&#8217;t take any action if your emails fail authentication. It doesn&#8217;t impact your deliverability. But it also doesn&#8217;t protect you from scammers, so we don&#8217;t recommend setting it. Only by introducing stricter policies can you block them in the very beginning and let the world know you care about your customers and brand.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Here, messages that come from your domain but don&#8217;t pass the DMARC check go to &#8220;quarantine.&#8221; In such a case, the provider is advised to send your email to the spam folder.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Under the &#8220;reject&#8221; <span style=\"font-weight: 400;\">policy, the receiving server rejects all messages that don&#8217;t pass email authentication. This means such emails won&#8217;t reach an addressee and will result in a bounce.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The &#8220;reject&#8221; option is the most effective, but it&#8217;s better to choose it only if you are sure that everything is configured correctly.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12393\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718026.png\" alt=\"Delivery failure\" width=\"850\" height=\"457\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718026.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718026-300x161.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718026-768x413.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now that we&#8217;ve clarified all the terms, let&#8217;s see how you can check if you have an existing SPF record, <a href=\"https:\/\/snov.io\/tools\/dkim-checker\">DKIM record<\/a>, and DMARC policy set in place.<\/span><\/p>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/BEST-EMAIL-WARM-UP-TOOL.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/BEST-EMAIL-WARM-UP-TOOL.png 1280w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/BEST-EMAIL-WARM-UP-TOOL-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/BEST-EMAIL-WARM-UP-TOOL-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/BEST-EMAIL-WARM-UP-TOOL-768x384.png 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/email-warm-up-tools\/\">14 Best Email Warm-Up Tools (Tested And Compared)<\/a>\r\n        <\/p>\r\n        <div class=\"post__content-meta\">\r\n            <p class=\"post__content-author\">Natalie Sydorenko<\/p>\r\n            <p class=\"post__content-date\">21\/08\/2026<\/p>        <\/div>\r\n    <\/div>\r\n<\/div>\r\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Email-Deliverability-Guide.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Email-Deliverability-Guide.png 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Email-Deliverability-Guide-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Email-Deliverability-Guide-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Email-Deliverability-Guide-768x384.png 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/guide-to-email-deliverability\/\">The Ultimate Guide To Email Deliverability (With Glossary)<\/a>\r\n        <\/p>\r\n        <div class=\"post__content-meta\">\r\n            <p class=\"post__content-author\">Natalie Sydorenko<\/p>\r\n            <p class=\"post__content-date\">23\/09\/2026<\/p>        <\/div>\r\n    <\/div>\r\n<\/div>\r<\/div>\n<h2 id=\"gmail\"><span style=\"font-weight: 400;\">How to check DKIM, SPF, and DMARC via Gmail<\/span><\/h2>\n<h4><span style=\"font-weight: 400;\">Option 1\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Send a test email to your address and then open the message. Click <\/span>&#8220;Show details.&#8221; If you see a &#8220;mailed-by&#8221; header with the domain name and a &#8220;signed-by&#8221; header with the sending domain, your DKIM and SPF are fine.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12398\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718121-1.png\" alt=\"DKIM, SPF, and DMARC check via Gmail\" width=\"850\" height=\"718\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718121-1.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718121-1-300x253.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718121-1-768x649.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">Option 2\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If you go to <\/span>&#8220;Show original,&#8221; <span style=\"font-weight: 400;\">you can see more information on SPF, DKIM, and DMARC.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12399\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718109-1.png\" alt=\"DKIM, SPF, and DMARC check via Gmail\" width=\"850\" height=\"519\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718109-1.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718109-1-300x183.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718109-1-768x469.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Done!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12400\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718096.png\" alt=\"DKIM, SPF, and DMARC check via Gmail\" width=\"850\" height=\"457\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718096.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718096-300x161.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718096-768x413.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">How to check DKIM, SPF, and DMARC via command line<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now let&#8217;s look at how you can check <a href=\"https:\/\/snov.io\/tools\/spf-checker\">SPF<\/a>, <a href=\"https:\/\/snov.io\/tools\/dkim-checker\">DKIM<\/a>, and<a href=\"https:\/\/snov.io\/tools\/dmarc-checker\"> DMARC records<\/a> in Windows through the command line. For Mac users, the process is a bit different; verification is done through the Mac OS Terminal.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">SPF record check<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can check your SPF record using <\/span>nslookup \u2014 a default query tool that provides the user with a command-line interface to access the DNS.<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Open the command line (Start &gt; Run &gt; cmd).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Enter &#8220;nslookup -type=txt&#8221; followed by a space and a domain or hostname, for example, &#8220;nslookup -type=txt google.com&#8221;.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">If an SPF record exists, the result will be something like this: &#8220;v=spf1 include:_spf.google.com ~all&#8221;.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If there are no results or no &#8220;v=spf1&#8221;, then there is a problem getting the record for the domain, or it doesn&#8217;t exist.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12403\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718634.png\" alt=\"SPF record check\" width=\"850\" height=\"296\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718634.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718634-300x104.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718634-768x267.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">\u00a0How to read SPF correctly<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The &#8220;v=spf1&#8221; part shows that the record is of SPF type (version 1).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The &#8220;include&#8221; part lists servers allowed to send emails for the domain.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The &#8220;~all&#8221; part indicates that if any part of the sent message doesn&#8217;t match the record, the recipient server will likely decline it.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">DKIM record check<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To check DKIM with the help of <\/span>nslookup<span style=\"font-weight: 400;\">, follow these steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open the command line (Start &gt; Run &gt; cmd).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the command window, type &#8220;nslookup&#8221; &gt; Enter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Type &#8220;set q=txt&#8221; &gt; Enter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Type &#8220;selector._domainkey.domain.com&#8221; &gt; Enter. Substitute the words selector and domain<span style=\"font-weight: 400;\"> with the DKIM selector and domain you want to look up.\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12404\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718660.png\" alt=\"DKIM record check\" width=\"850\" height=\"434\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718660.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718660-300x153.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718660-768x392.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The DKIM selector can be found in the DKIM-Signature email header if you go to any email you&#8217;ve sent, click &#8220;Show Original&#8221; (like we did <a href=\"#gmail\">here<\/a>), and scroll down. It&#8217;s specified as the &#8220;s=&#8221; tag.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12440\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631832430.png\" alt=\"DKIM record check\" width=\"850\" height=\"122\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631832430.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631832430-300x43.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631832430-768x110.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">DMARC policy check<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can look up DMARC policy from the command line too:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open the command line (Start &gt; Run &gt; cmd).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Type &#8220;nslookup -type=txt _dmarc.domain.com&#8221;, for example, &#8220;nslookup -type=txt\u00a0 \u00a0_dmarc.google.com&#8221;, &gt; Enter.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12405\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718648.png\" alt=\"DMARC policy check\" width=\"850\" height=\"335\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718648.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718648-300x118.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631718648-768x303.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">How to check DKIM, SPF, and DMARC with the help of MxToolbox<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This one is, perhaps, the easiest option. All you need to do is go to the MxToolbox <\/span><span style=\"font-weight: 400;\">website<\/span><span style=\"font-weight: 400;\"> and run three checks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please note that for the DKIM record lookup, you will need a selector, just like in the case with the command line we&#8217;ve described earlier.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12406\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631720541.png\" alt=\"DKIM, SPF, and DMARC check with the help of MxToolbox\" width=\"850\" height=\"550\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631720541.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631720541-300x194.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631720541-768x497.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">How to check SPF, DKIM, and DMARC with Snov.io<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Snov.io lets you check your SPF, DKIM, and DMARC records directly from your account. It verifies whether each DNS record is configured correctly, identifies potential issues, and calculates an overall domain health score.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two ways to run the check:<\/span><\/p>\n<p><b>1. From your email account settings<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Go to your Email accounts list and click \u2018Edit\u2019 next to the account you want to check. Scroll down to Optional settings \u2192 Domain health. Snov.io will check your domain and display the status of each DNS record, including SPF, DKIM, and DMARC.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Snov-io-01-19-2025_03_29_PM.png\" alt=\"How to check SPF, DKIM, and DMARC with Snov.io \" width=\"749\" height=\"355\" class=\"aligncenter wp-image-58452\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Snov-io-01-19-2025_03_29_PM.png 1920w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Snov-io-01-19-2025_03_29_PM-300x142.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Snov-io-01-19-2025_03_29_PM-1024x486.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Snov-io-01-19-2025_03_29_PM-768x364.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Snov-io-01-19-2025_03_29_PM-1536x729.png 1536w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If something is missing or configured incorrectly, you&#8217;ll see which record needs attention. You can also enable automatic weekly domain checks.<\/span><\/p>\n<p><b>2. With the Snov.io Email Deliverability Test<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Run a deliverability test and open the Domain health section of your report. You&#8217;ll see whether your SPF, DKIM, and DMARC records are valid and configured correctly. This option provides a more comprehensive check because the report also analyzes email placement, content, blacklists, and spam filters.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Snov-io-12-16-2024_02_59_PM.png\" alt=\"How to check SPF, DKIM, and DMARC with Snov.io \" width=\"749\" height=\"355\" class=\"aligncenter wp-image-58453\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Snov-io-12-16-2024_02_59_PM.png 1920w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Snov-io-12-16-2024_02_59_PM-300x142.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Snov-io-12-16-2024_02_59_PM-1024x486.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Snov-io-12-16-2024_02_59_PM-768x364.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Snov-io-12-16-2024_02_59_PM-1536x729.png 1536w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If Snov.io detects a problem, you can get personalized instructions for updating your DNS settings based on your specific domain and email provider in the \u2018Issues to fix\u2019 tab.<\/span><\/p>\n<div class=\"tip-box\">\n<div class=\"tip-box__header\"><svg class=\"tip-box__icon\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M2.5 5.15771C2.5 4.05315 3.39543 3.15771 4.5 3.15771H8.5C9.60457 3.15771 10.5 4.05315 10.5 5.15771V9.15771C10.5 10.2623 9.60457 11.1577 8.5 11.1577H4.5C3.39543 11.1577 2.5 10.2623 2.5 9.15771V5.15771Z\" fill=\"currentColor\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.5 13.1577C13.3954 13.1577 12.5 14.0531 12.5 15.1577V19.1577C12.5 20.2623 13.3954 21.1577 14.5 21.1577H18.5C19.6046 21.1577 20.5 20.2623 20.5 19.1577V15.1577C20.5 14.0531 19.6046 13.1577 18.5 13.1577H14.5ZM15.5 15.1577C14.9477 15.1577 14.5 15.6054 14.5 16.1577V18.1577C14.5 18.71 14.9477 19.1577 15.5 19.1577H17.5C18.0523 19.1577 18.5 18.71 18.5 18.1577V16.1577C18.5 15.6054 18.0523 15.1577 17.5 15.1577H15.5Z\" fill=\"currentColor\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.5 13.1577C3.39543 13.1577 2.5 14.0531 2.5 15.1577V19.1577C2.5 20.2623 3.39543 21.1577 4.5 21.1577H8.5C9.60457 21.1577 10.5 20.2623 10.5 19.1577V15.1577C10.5 14.0531 9.60457 13.1577 8.5 13.1577H4.5ZM5.5 15.1577C4.94772 15.1577 4.5 15.6054 4.5 16.1577V18.1577C4.5 18.71 4.94772 19.1577 5.5 19.1577H7.5C8.05228 19.1577 8.5 18.71 8.5 18.1577V16.1577C8.5 15.6054 8.05228 15.1577 7.5 15.1577H5.5Z\" fill=\"currentColor\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.5 3.15771C13.3954 3.15771 12.5 4.05315 12.5 5.15771V9.15771C12.5 10.2623 13.3954 11.1577 14.5 11.1577H18.5C19.6046 11.1577 20.5 10.2623 20.5 9.15771V5.15771C20.5 4.05315 19.6046 3.15771 18.5 3.15771H14.5ZM15.5 5.15771C14.9477 5.15771 14.5 5.60543 14.5 6.15771V8.15771C14.5 8.71 14.9477 9.15771 15.5 9.15771H17.5C18.0523 9.15771 18.5 8.71 18.5 8.15771V6.15771C18.5 5.60543 18.0523 5.15771 17.5 5.15771H15.5Z\" fill=\"currentColor\"><\/path><\/svg><span class=\"tip-box__title\">Tip: <\/span><\/div>\n<div class=\"tip-box__body\">\n<p>After changing SPF, DKIM, or DMARC in your DNS settings, allow up to 48 hours for the changes to take effect before checking the domain again.<\/p>\n<\/div>\n<\/div>\n<h2 id=\"set\"><span style=\"font-weight: 400;\">How to set up SPF, DKIM, and<\/span> <span style=\"font-weight: 400;\">DMARC?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While configuring SPF, DKIM, and DMARC records, you need to follow the correct order, which can be found in <\/span><a href=\"https:\/\/support.google.com\/a\/answer\/10032674?hl=en&amp;ref_topic=2759254\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Workspace Admin Help<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are the instructions you can follow:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up SPF for the domain.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up DKIM for the domain.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up a mailbox for reports.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get the domain host sign-in information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check for an existing DMARC record (you can use MxToolbox here).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Change DMARC policy.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Remember that both the initial setting of DKIM, SPF, MX, DMARC and subsequent changes must be in the correct order.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below you can find general settings for all domain providers (using <\/span>Google<span style=\"font-weight: 400;\"> as an example). But remember, since you have your own domains, they can all be configured differently.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">General SPF setup<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">1. You need to go to your DNS settings (e.g., Namecheap, Cloudflare, Bluehost, etc.) and create a new record.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12419\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486.png\" alt=\"General DKIM setup\" width=\"840\" height=\"306\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486.png 840w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486-300x109.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486-768x280.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Select TXT record and enter &#8220;@&#8221; in &#8220;Name.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. Paste &#8220;v=spf1 include: _spf.google.com ~all&#8221; in &#8220;Value&#8221; and then save.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12438\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631831958.png\" alt=\"General SPF setup\" width=\"850\" height=\"99\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631831958.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631831958-300x35.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631831958-768x89.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">General DKIM setup<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These steps are for the administrators who manage Google Accounts for your company:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Sign in to your <\/span><span style=\"font-weight: 400;\">Google Admin console<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Click on the top left menu and head to Apps &gt; G Suite &gt; Settings for Gmail &gt; Authenticate Email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14007\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631724760-1-1.png\" alt=\"\" width=\"850\" height=\"720\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631724760-1-1.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631724760-1-1-300x254.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631724760-1-1-768x651.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. Pick your domain from the drop-down list, click <\/span>&#8220;Generate New Record,&#8221;<span style=\"font-weight: 400;\">\u00a0and then copy the hostname and the TXT record value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12416\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631724490.png\" alt=\"General DKIM setup\" width=\"850\" height=\"516\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631724490.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631724490-300x182.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631724490-768x466.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. Log in to your DNS (e.g., Namecheap, Cloudflare, Bluehost, etc.), go to the domain list, choose your domain, and pick <\/span>&#8220;Add New Record&#8221; <span style=\"font-weight: 400;\">in the advanced settings.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12419\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486.png\" alt=\"General DKIM setup\" width=\"840\" height=\"306\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486.png 840w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486-300x109.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486-768x280.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">5. Select TXT record and enter the hostname you&#8217;ve just copied from Google in &#8220;Name&#8221; and TXT record value in &#8220;Value.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12439\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631832030.png\" alt=\"General DKIM setup\" width=\"850\" height=\"108\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631832030.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631832030-300x38.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631832030-768x98.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/strong><\/span><span style=\"font-weight: 400;\">6. Save your changes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">7. Go back to Google and simply click &#8220;Start Authentication.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12418\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725230.png\" alt=\"General DKIM setup\" width=\"850\" height=\"515\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725230.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725230-300x182.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725230-768x465.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><br \/>\n<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">8. Wait for the DNS to update \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a video instruction if you want a more detailed explanation:<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4AmaELSMJzo\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\">General DMARC setting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just like SPF and DKIM, DMARC is a simple one-line entry in your DNS records (e.g., Namecheap, Cloudflare, Bluehost, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before setting it, make sure you&#8217;ve configured SPF and DKIM records for the required domain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then follow these steps:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Go to your DNS settings and create a new record.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12419\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486.png\" alt=\"General DKIM setup\" width=\"840\" height=\"306\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486.png 840w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486-300x109.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/1631725486-768x280.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2. Choose a &#8216;TXT&#8217; record.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. Add the hostname (for example, _dmarc).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. Add the value. You can find a sample DMARC entry that you can use to create your own below:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\">v=DMARC1; p=quarantine; rua=mailto:example@domain.com; ruf=mailto:email@domain.com; fo=s<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Where:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">v \u2014 A mandatory tag-value (don&#8217;t change it!).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">p \u2014 Mail processing policy. One of the possible options is specified \u2014 none, quarantine, or reject.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">rua &#8211; Email address for receiving statistical reports. The address must belong to the same domain for which the DMARC record is configured.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">ruf \u2014 Email address for receiving reports on failed authentication checks. Since each error when verifying the sender&#8217;s address generates a separate report, it&#8217;s better to have a separate mailbox for this.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">fo \u2014 Determines in what cases reports will be sent to the domain owner. Possible values include:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">0 \u2014 a report is sent if SPF and DKIM checks fail. Set by default.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">1 \u2014 a report is sent if one of the checks fails \u2014 either SPF or DKIM.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">d \u2014 a report is sent for each DKIM verification performed.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">s \u2014 a report is sent for every SPF check performed.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u2192 Learn how to <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-setup-dns-records-spf-dkim-dmarc-and-mx\/\">set up SPF, DKIM, DMARC<\/a> in Snov.io<\/span><\/i><\/p><\/blockquote>\n<h2 id=\"warmup\"><span style=\"font-weight: 400;\">I have set up SPF, DKIM, and DMARC, but email deliverability is still low<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Even if you\u2019ve set up SPF, DKIM, and DMARC records, your recipients\u2019 inboxes might not completely trust you. That\u2019s often the case when you have a new domain. So, what are the ways out?<\/span><\/p>\n<h3>Warm up your account<\/h3>\n<p><span data-preserver-spaces=\"true\">To prove to ESPs that you\u2019re a trustworthy sender, you should warm up your domain before launching bulk email campaigns. Luckily, with\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/snov.io\/email-warm-up\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Snov.io Email Warm-up<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">, you can do it easily.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We\u2019ve designed this tool to help users increase their email deliverability and improve sender reputation.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The tool\u2019s hyper-intelligent AI will craft realistic same-thread conversations and ensure your emails don\u2019t land in spam. As a result, after the first campaign, you will enjoy\u00a0<\/span><span data-preserver-spaces=\"true\">open rate growth<\/span><span data-preserver-spaces=\"true\">\u00a0and higher deliverability.\u00a0<\/span><br \/>\n<!--ARCADE EMBED START--><script> function onArcadeIframeMessage(e) { if (e.origin !== 'https:\/\/demo.arcade.software' || !e.isTrusted) return; const arcadeIframe = document.querySelector(`iframe[src*=${e.data.id}]`); if (!arcadeIframe || !arcadeIframe.contentWindow) return; if (e.data.event === 'arcade-init') { arcadeIframe.contentWindow.postMessage({event: 'register-popout-handler'}, '*'); } if (e.data.event === 'arcade-popout-open') { arcadeIframe.style['position'] = 'fixed'; arcadeIframe.style['z-index'] = '9999999'; } if (e.data.event === 'arcade-popout-close') { arcadeIframe.style['position'] = 'absolute'; arcadeIframe.style['z-index'] = 'auto'; } } window.addEventListener('message', onArcadeIframeMessage); <\/script><\/p>\n<div style=\"position: relative; padding-bottom: calc(59.985580389329485% + 41px); height: 0; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" src=\"https:\/\/demo.arcade.software\/DxUVDoBGwjSnhunpo3jA?embed&amp;embed_mobile=modal&amp;embed_desktop=inline&amp;show_copy_link=true\" title=\"Introduction to Email Warm-up\" frameborder=\"0\" loading=\"lazy\" webkitallowfullscreen=\"webkitallowfullscreen\" mozallowfullscreen=\"mozallowfullscreen\" allowfullscreen=\"allowfullscreen\" allow=\"clipboard-write\"><\/iframe><\/div>\n<p>And if you want to improve email deliverability for specific providers, Snov.io allows you to set up a <strong>targeted warm-up. <\/strong>For instance, if you\u2019ve noticed some of your emails go to Spam on the Microsoft provider, you can easily fix it separately:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32312\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/08\/Choose.jpg\" alt=\"How to choose the providers for the targeted warm-up\" width=\"550\" height=\"770\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/08\/Choose.jpg 483w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/08\/Choose-214x300.jpg 214w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>What\u2019s more,\u00a0 you can focus your warm-up only on high-quality accounts from Snov.io\u2019s <b>Premium Warm-up pool<\/b>. Your warm-up emails will interact exclusively with business or company domains, giving your account a faster credibility boost and a stronger sender reputation.<\/p>\n<div class=\"content-banner purple\">\n<p class=\"content-banner__title\">You deserve the first-class Email Warm-up<\/p>\n<p class=\"content-banner__description\">Rocket up your deliverability rate with the premium warm-up features from Snov.io<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fhow-to-set-up-spf-dkim-dmarc&amp;cta_type=banner&amp;_gl=1*16ab3y1*_gcl_aw*R0NMLjE3ODIxMjY5ODkuQ2p3S0NBand1dVBSQmhBbkVpd0EySmk4ZXRPLTFFRURvSDMtSGpxYVhJaWUxZHdpVTZvS2h2aDhySTZuMzNnczRJNkNLWl82QXZ0c2J4b0NEWU1RQXZEX0J3RQ..*_gcl_au*MTc5OTQ0Mzk3My4xNzg2NDQxNTk0*FPAU*MTc5OTQ0Mzk3My4xNzg2NDQxNTk0*_ga*NDcwNjg0MDcwLjE3ODY0NDE1OTQ.*_ga_TKFKTRN012*czE3ODk0ODAxMTgkbzczJGcxJHQxNzg5NDgyODU2JGo2MCRsMCRoMA..*_fplc*Q21XakR6SUJPa0ZRRDlFVjYzTlk0SkU0NEo5c1BwT1pZU1JtTkxMbTMlMkJpYm50M1RLM21zdmNta0NHMEJzNkZFb1BiakREV2RGYXpwUmVwckF4QzVva3RnMyUyQnFzbDVNdGFxRG54RjVEZjFTQjE1UTZhaHQ1RG5RdTFabUYlMkJBJTNEJTNE*_ga_BNRTCNFP5Y*czE3ODk0NjMwMTEkbzE3JGcxJHQxNzg5NDgyOTIyJGo1NiRsMCRoNzU0OTcyNzE5\">Start the warm-up<\/a><\/div>\n<\/div>\n<h3>Match your account with the recipient\u2019s email provider<\/h3>\n<p>Did you know that e<span style=\"font-weight: 400;\">mails between matching providers (Gmail-to-Gmail, Outlook-to-Outlook) have a <\/span><span style=\"font-weight: 400;\">way better chance <\/span><span style=\"font-weight: 400;\">of landing in the inbox? If you&#8217;re sending bulk campaigns and use several accounts for your cold emails (<em>smart you are!<\/em>), you can adjust your sending provider to the recipient&#8217;s provider automatically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just enable the <b>Provider Matching<\/b> feature from Snov.io, and see the magic in action. The tool will<\/span>\u00a0detect your recipient&#8217;s provider and use the appropriate sender from the accounts added to this campaign.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32320\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Provider-matching.jpg\" alt=\"How to adjust the sender's and the recipient's providers automatically?\" width=\"746\" height=\"354\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Provider-matching.jpg 1920w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Provider-matching-300x142.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Provider-matching-1024x486.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Provider-matching-768x364.jpg 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Provider-matching-1536x729.jpg 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p>For example, if your recipient uses a Gmail mailbox, the campaign will be sent from a Gmail account. If your recipient uses Microsoft, the email will be sent from your Microsoft account.<\/p>\n<blockquote><p>\u2192\u00a0<a href=\"https:\/\/snov.io\/knowledgebase\/how-to-improve-deliverability-based-on-provider\/\">Read more<\/a> about how to improve email deliverability based on the provider.<\/p><\/blockquote>\n<h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that your SPF record, DKIM record, and DMARC policy are set correctly, and you&#8217;ve warmed up your email account, all that&#8217;s left to do is to start sending your <\/span><span style=\"font-weight: 400;\">cold emails<\/span><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And remember, Snov.io <a href=\"https:\/\/snov.io\/cold-email\"><span data-sheets-root=\"1\">cold email software<\/span><\/a><\/span><span style=\"font-weight: 400;\"> is always ready to help you with your email outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy sending!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To get through ISP filters and land in the primary tab, you need to prove you are a legitimate sender by setting up your DKIM, SPF and DMARC records. Learn how to configure them from this guide.<\/p>\n","protected":false},"author":40,"featured_media":58455,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1929],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/12387"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=12387"}],"version-history":[{"count":31,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/12387\/revisions"}],"predecessor-version":[{"id":58535,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/12387\/revisions\/58535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/58455"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=12387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=12387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=12387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}