{"id":12750,"date":"2021-10-15T11:20:16","date_gmt":"2021-10-15T08:20:16","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=12750"},"modified":"2026-03-05T14:52:44","modified_gmt":"2026-03-05T11:52:44","slug":"link-building-strategies-and-tips","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/link-building-strategies-and-tips\/","title":{"rendered":"Link-Building Strategies And Tips For 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you are a marketer or a business owner, it&#8217;s with 100% assurance that you&#8217;ve already asked yourself <\/span><i><span style=\"font-weight: 400;\">&#8216;How can I get backlinks to my site to increase visibility and earn more organic traffic?&#8217;\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Things get more complicated when you realize you need the links that will be authoritative and not sponsored or paid for. Not a surprise <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/25-link-building-stats-for-your-seo-strategy-infographic\/582313\/#:~:text=51%25%20of%20marketers%20say%20it,content%20gets%20zero%20external%20links\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">41%<\/span><\/a><span style=\"font-weight: 400;\"> of SEO experts consider link building the most difficult part of <\/span><span style=\"font-weight: 400;\">search optimization<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we&#8217;ll highlight some advanced link-building tips we were lucky to get from Backlinko&#8217;s recent research and show how you can <a href=\"https:\/\/snov.io\/email-finder\">find verified emails<\/a> and bring these tips into action with <strong>Snov.io<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But let&#8217;s start with the basics first.\u00a0<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What is link building?\u00a0<\/a><\/li>\n<li><a href=\"#back\">Link-building strategies from Backlinko<\/a><\/li>\n<li><a href=\"#best\">Link-building best practices\u00a0<\/a><\/li>\n<li><a href=\"#case\">Link-building case from Snov.io<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is link building?\u00a0<\/span><\/h2>\n<p><b>Link-building<\/b><span style=\"font-weight: 400;\"> is a practice of increasing the number and quality of inbound links (backlinks) to a website with the goal of improving search engine rankings. Among common link-building strategies are content marketing, email outreach, public relations, broken link building, and so on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Backlinks are a go-to ranking signal for Google, which now focuses on their quality more than ever. But what makes a good link?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few things you should keep in mind while finding a quality link:<\/span><\/p>\n<ul>\n<li><b>Page authority.<\/b><span style=\"font-weight: 400;\"> Links from high-authority sites give you a higher PageRank than other non-authoritative pages.\u00a0<\/span><\/li>\n<li><b>Website authority.<\/b><span style=\"font-weight: 400;\"> A no-name blog will give you little impact in comparison to websites like Forbes.\u00a0<\/span><\/li>\n<li><b>Website relevancy.<\/b><span style=\"font-weight: 400;\"> If you are running a <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">sales blog<\/span><\/a><span style=\"font-weight: 400;\">, getting a link from an authoritative site about irrelevant topics such as health and nutrition won&#8217;t give you any profit. Based on statistics, <a href=\"https:\/\/editorial.link\/link-building-statistics\/#:~:text=CHAPTER%208-,What%20metric\" target=\"_blank\" rel=\"noopener\">84.6%<\/a> of surveyed specialists consider relevance to be the main metric for evaluating link quality.<\/span><\/li>\n<li><b>Link position.<\/b><span style=\"font-weight: 400;\"> You&#8217;ll hardly benefit from links placed somewhere in sidebars or a page footer. Those that can bring you desired results are located in the middle of the page content.<\/span><\/li>\n<li><b>Link anchor text.<\/b><span style=\"font-weight: 400;\"> That&#8217;s a text you click to get from one web destination to another. Google uses it as a ranking signal.<\/span><\/li>\n<li><b>Link co-occurrences.<\/b><span style=\"font-weight: 400;\"> Google uses text around your link to understand what your page is about.\u00a0\u00a0<\/span><\/li>\n<li><b>Editorially-placed link.<\/b><span style=\"font-weight: 400;\"> An editorially-placed link means that someone linked to you naturally because they simply liked your content, so it makes a quality link.\u00a0<\/span><\/li>\n<li><b>Guest-posting.<\/b><span style=\"font-weight: 400;\"> If you publish a guest post on a site that exists only for publishing guest posts or on a platform that has no meaningful relation to yours, that&#8217;ll be a red flag for Google to consider your guest-posting as spammy.\u00a0<\/span><\/li>\n<li><b>Nofollow vs. dofollow links.<\/b><span style=\"font-weight: 400;\"> If on checking the code of the link you see the &#8220;rel=&#8221;nofollow&#8221; tag, it means Google won&#8217;t take this backlink into account when determining SEO value. So, you should be interested in &#8220;dofollow&#8221; links.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12754\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634209851.jpg\" alt=\"What makes a good link\" width=\"542\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634209851.jpg 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634209851-300x221.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634209851-768x567.jpg 768w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/span><\/p>\n<p>Now that you understand what links to focus on, let&#8217;s dive deeper into how to succeed in your link-building efforts.<\/p>\n<h2 id=\"back\"><span style=\"font-weight: 400;\">Link-building strategies from Backlinko<\/span><\/h2>\n<p><a href=\"https:\/\/backlinko.com\/link-building\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brain Dean<\/span><\/a><span style=\"font-weight: 400;\"> offers three link-building strategies destined to bring you top results:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Resource page link building<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Broken link building<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The Skyscraper technique<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We&#8217;ve dedicated a separate post to the <\/span><a href=\"https:\/\/snov.io\/blog\/skyscraper-technique\/\"><span style=\"font-weight: 400;\">Skyscraper technique<\/span><\/a><span style=\"font-weight: 400;\"> where we discussed it in full brilliancy and shared some motivating use cases, so I suggest we consider what&#8217;s so charming about two other strategies.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Resource page link building<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The gist of this strategy is the following: you find the page that links to the great content on a particular topic and offer your best-fit content for that resource page. Here&#8217;s how the process goes step by step:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Step 1. Find resource pages<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Use the following search strings that have been designed specifically to find resource pages in Google:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">&#8220;Keyword&#8221; + inurl:links<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8220;Keyword&#8221; + &#8220;helpful resources&#8221;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8220;Keyword&#8221; + &#8220;useful resources&#8221;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8220;Keyword&#8221; + &#8220;useful links&#8221;<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Step 2. Analyze the resource page<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">As soon as you&#8217;ve found a resource page, it&#8217;s high time to identify whether the link from this page will bring you any profit. Analyze how authoritative this page is by checking its rating. You can do it using Ahrefs:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12755\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1-1.png\" alt=\"Page rating check with Ahrefs\" width=\"607\" height=\"169\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1-1.png 515w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1-1-300x83.png 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">Step 3. Find (or create!) your best-fit content<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Now you should offer something that would fit this resource page better than anything else.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Step 4. Contact the resource page owner<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Brian Dean suggests using the following script:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12756\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/2-1.png\" alt=\"Script for contacting a resource page owner\" width=\"407\" height=\"450\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/2-1.png 713w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/2-1-271x300.png 271w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><i><span style=\"font-weight: 400;\">Backlinko<\/span><\/i><\/p>\n<p><b><i>Note:<\/i><\/b><i><span style=\"font-weight: 400;\"> To contact the resource page owner with your offer, go to the website&#8217;s <\/span><\/i><b><i>Contact us<\/i><\/b><i><span style=\"font-weight: 400;\"> page, which will contain the necessary contact information. Alternatively, you can use the <\/span><\/i><a href=\"https:\/\/snov.io\/extension\"><i><span style=\"font-weight: 400;\">Snov.io Email Finder tool<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to get the email address right from the resource page.\u00a0<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">Broken link building<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The strategy consists in finding a source with many outbound links, detecting those that are broken, and offering a replacement. What&#8217;s charming about this strategy is that you bring value to someone&#8217;s website, which increases your chances of getting a backlink.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s find out how it works:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Step 1. Install Check My Links or LinkMiner<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Brain recommends both tools for finding broken links on any page.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12757\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/3.png\" alt=\"Link Miner\" width=\"746\" height=\"393\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/3.png 948w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/3-300x158.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/3-768x405.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">Step 2. Find pages with many outbound links<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The page that has lots of links overall has a bigger chance of having broken links. In this context, resource pages will be your real finding.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Step 3. Find broken links<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">As soon as you&#8217;ve got to the page with many links, run the extension you&#8217;ve just installed and let it detect broken links in the text.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12758\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/4.png\" alt=\"Detecting broken links\" width=\"607\" height=\"334\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/4.png 637w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/4-300x165.png 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">Step 4. Contact the site owner about the broken link<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Now you just need to <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-find-someones-email-address\/\"><span style=\"font-weight: 400;\">find the contact details<\/span><\/a><span style=\"font-weight: 400;\"> of the site owner, email them about the broken link, and suggest the link to your content instead of the broken one. Here Brian Dean suggests another useful script:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12759\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/5.png\" alt=\"Script for contacting the site owner\" width=\"483\" height=\"450\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/5.png 711w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/5-300x280.png 300w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/backlinko.com\/link-building\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Backlinko<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To exemplify the broken link-building approach, he also shares his own <\/span><a href=\"https:\/\/backlinko.com\/link-building\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">success story<\/span><\/a><span style=\"font-weight: 400;\"> using this strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brian used search strings to find pages with lots of outbound links and detected broken links with the help of the <\/span><b>Check My Links<\/b><span style=\"font-weight: 400;\"> tool. Then he emailed the owner of the content about the broken links and offered to replace them with his content:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12760\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/6.png\" alt=\"Brian Dean's email 1 about broken links\" width=\"607\" height=\"250\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/6.png 651w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/6-300x124.png 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The content owner liked the idea, so Brian sent them the URL of the broken link and a piece of content from Backlinko as a new working link:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12761\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/7.png\" alt=\"Brian Dean's email 2 about broken links\" width=\"607\" height=\"137\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/7.png 651w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/7-300x68.png 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The link Brian offered was added.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12762\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/8.png\" alt=\"Email about adding a link\" width=\"607\" height=\"134\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/8.png 651w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/8-300x66.png 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/p>\n<h2 id=\"best\"><span style=\"font-weight: 400;\">Link-building best practices\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Backlinko has been persistent in collecting the best of the <a href=\"https:\/\/editorial.link\/33-advanced-b2b-link-building-tactics\/\" target=\"_blank\" rel=\"noopener\">best practices of link building<\/a> over the years and is generous to share them. So, let&#8217;s take a look at their list of advanced link building tips:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use link reclamation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Often, you are not linked to when mentioned, although you should be. That&#8217;s how it looks like:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12763 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/9.png\" alt=\"Link reclamation\" width=\"607\" height=\"104\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/9.png 607w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/9-300x51.png 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can detect such unlinked mentions using Buzzsumo and contact the content owners with a friendly push to turn them into valid links.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create visuals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">About <\/span><a href=\"https:\/\/blog.polleverywhere.com\/visual-content\/#:~:text=91%25%20of%20people%20like%20visual%20content%20over%20written%20content&amp;text=When%20people%20consume%20content%20in,%2Dbased%20or%20static%20media.%E2%80%9D&amp;text=That%20is%20not%20going%20to%20cut%20it%20this%20year.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">91%<\/span><\/a><span style=\"font-weight: 400;\"> of people prefer visual content over traditional text-based media types. We do love images! So by visualizing your concepts and ideas, you&#8217;ll have more chances to see them used by bloggers somewhere in their posts, which will make them link back to you.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use Google reverse image search<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What if you&#8217;ve created a bright infographic, but your image has been used without attribution?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A tip from Backlinko is to check it with Google reverse image search. Don&#8217;t get upset if you see someone has used your visuals! Instead, use it as a bonus opportunity to ask for a link (just like with link reclamation).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Send feeler emails rather than asking for a link straightaway<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can use a two-step process of asking for a link. That&#8217;s when you don&#8217;t just go for the close in the very first message, but start with a brief feeler email and then proceed with another more <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">personalized<\/span><\/a><span style=\"font-weight: 400;\"> message that contains your offer.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12764\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/10.png\" alt=\"Reply rate graph for 2 step outreach sequences\" width=\"607\" height=\"303\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/10.png 651w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/10-300x150.png 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Send emails in the afternoon<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Backlinko has analyzed many emails to come to the conclusion that the best time to send them is in the afternoon (in the recipient&#8217;s local time). That&#8217;s when there is usually less competition in their Inbox.\u00a0<\/span><\/p>\n<p><b><i>Note:<\/i><\/b><i><span style=\"font-weight: 400;\"> You can schedule your emails and easily adjust your email outreach to your individual needs with the <span data-sheets-root=\"1\"><a href=\"https:\/\/snov.io\/cold-email\">Snov.io cold email software<\/a>.<\/span><\/span><\/i><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Snov.io cold email tool<\/p>\n<p class=\"content-banner__description\">Send right emails at the right time<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Flink-building-strategies-and-tips&amp;cta_type=banner\">Try for free<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/sending-emails.png\" alt=\"Snov.io cold email tool\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h3><span style=\"font-weight: 400;\">Use the Link Intersect tool<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Why not analyze links to your competitors? When someone links to other websites in the same niche, they&#8217;ll most likely link to you, if asked. What will come in handy is the Link Intersect feature from Ahrefs. You can simply list 2 or 3 competitors, and the tool will show you who links to them. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12766\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/12.png\" alt=\"Link Intersect tool- Ahrefs\" width=\"392\" height=\"450\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/12.png 651w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/12-261x300.png 261w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/p>\n<p>Leveraging\u00a0<a href=\"https:\/\/pitchbox.com\/product\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><b>link-building software<\/b><\/a>\u00a0can streamline your SEO efforts by automating tasks like identifying link opportunities and tracking backlinks. Tools like Ahrefs and <a href=\"https:\/\/Snov.io\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Snov.io<\/a> save time, provide data-driven insights, and help maintain a competitive edge in 2026\u2019s evolving landscape.<\/p>\n<h3><span style=\"font-weight: 400;\">Use lists of recommended link targets<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You&#8217;ve probably come across something like best blog lists, haven&#8217;t you? Backlinko advises that you use them as a good link-building opportunity (same as resource lists, remember?).\u00a0<\/span><\/p>\n<h2 id=\"case\"><span style=\"font-weight: 400;\">Link-building case from Snov.io<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To show how some of the above-mentioned strategies and tips work in practice, we&#8217;ve decided to share one of the recent cases from Snov.io.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our goal wasn&#8217;t to build links via mentions. We were interested in guest-posting, so we&#8217;ve chosen a broken link strategy as a personalization hack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s look at how we ran it step by step:<\/span><\/p>\n<p><b>Step 1.<\/b><span style=\"font-weight: 400;\"> We came across a broken link in one of the posts about sales enablement. Getting linked to by the company that was running the sales blog was a sound idea as this blog is relevant to our product and echoes the topics we commonly discuss in our articles. So, apart from writing a guest post, we had a chance to exchange our experiences.<\/span><\/p>\n<p><b>Step 2.<\/b><span style=\"font-weight: 400;\"> After the research, we&#8217;ve found a person in charge of the company&#8217;s blog. Then we used <\/span><a href=\"https:\/\/snov.io\/email-finder\"><span style=\"font-weight: 400;\">Snov.io Email Finder<\/span><\/a><span style=\"font-weight: 400;\"> to get this person&#8217;s email address.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s easy! If you know a person&#8217;s name and a company domain, you can use a Single Email Search option that provides you with the targeted email in less than a minute, while <\/span><a href=\"https:\/\/snov.io\/email-verifier\"><span style=\"font-weight: 400;\">Email Verifier<\/span><\/a><span style=\"font-weight: 400;\"> automatically checks this email address for validity:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12768\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/14.png\" alt=\"Single email search by Snov.io\" width=\"850\" height=\"191\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/14.png 1163w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/14-300x68.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/14-1024x231.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/14-768x173.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><b><i>Note:<\/i><\/b><i><span style=\"font-weight: 400;\"> If you are interested in getting many contacts at once, Email Finder allows looking for emails in bulk based on different parameters (company&#8217;s domain, social media links, etc.).\u00a0<\/span><\/i><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Flink-building-strategies-and-tips&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15681\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Email-Finder.png\" alt=\"Snov.io Email Finder\" width=\"850\" height=\"266\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Email-Finder.png 1060w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Email-Finder-300x94.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Email-Finder-1024x321.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Email-Finder-768x241.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><b>Step 3.<\/b><span style=\"font-weight: 400;\"> Finally, it was the right time for email outreach. Using <a href=\"https:\/\/snov.io\/cold-email\"><span data-sheets-root=\"1\">cold email software<\/span><\/a><\/span><span style=\"font-weight: 400;\">, we crafted a brief feeler email and set its delivery time for 1 pm (just like Backlinko recommended):\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12769\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/15.png\" alt=\"Feeler email from Snov.io\" width=\"850\" height=\"256\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/15.png 1219w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/15-300x90.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/15-1024x308.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/15-768x231.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">See how personalized and relevant the message is. And it did get a response:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12770\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/16.png\" alt=\"Response to a feeler email\" width=\"850\" height=\"256\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/16.png 1219w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/16-300x90.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/16-1024x308.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/16-768x231.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><b>Step 4.<\/b><span style=\"font-weight: 400;\"> Now that we&#8217;ve got a friendly reply, and the recipient mentioned they would like to cooperate with us, we had a green light to come up with the offer. As our goal was guest-posting, we asked about writing a guest post:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12771\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/17.png\" alt=\"Email about guest-post from Snov.io\" width=\"850\" height=\"256\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/17.png 1219w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/17-300x90.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/17-1024x308.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/17-768x231.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The response was positive, so we discussed the topic, wrote the post, and they agreed to publish it:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12772\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/18.png\" alt=\"Response to an email about guest-posting\" width=\"850\" height=\"256\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/18.png 1219w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/18-300x90.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/18-1024x308.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/18-768x231.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What did we gain from it? The guest post was written by our expert and contained a link to our website \u2014 the desired goal has been achieved.<\/span><\/p>\n<p><b><i>The main takeaway:<\/i><\/b><i><span style=\"font-weight: 400;\"> The broken link strategy and the above-mentioned tips work just fine. What you need to do is to think proactively and never forget about the <\/span><\/i><a href=\"https:\/\/snov.io\/blog\/ua\/how-to-personalize-your-email-ua\/\"><i><span style=\"font-weight: 400;\">personalization<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> of your email outreach.\u00a0<\/span><\/i><\/p>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/image9-2-1536x768-1.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"Link Building Outreach From A To Z With Snov.io\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/image9-2-1536x768-1.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/image9-2-1536x768-1-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/image9-2-1536x768-1-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/image9-2-1536x768-1-768x384.png 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/link-building-outreach\/\">Link Building Outreach From A To Z With Snov.io<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">16\/03\/2026<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/01\/000.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"SEO tools\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/01\/000.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/01\/000-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/01\/000-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/01\/000-768x384.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/01\/000-1536x768.png 1536w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/best-seo-outreach-software\/\">Top 13 SEO Outreach Tools to Use for Link Building In 2026<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">31\/03\/2026<\/p>    <\/div>\r\n<\/div><\/div>\n<h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Link-building is hard unless you start enriching your knowledge and practicing tactics that have proven effective. More so, as link-building strategies continue to evolve, you should be prepared for constant learning and bringing the best practices to life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you are packed with some of the most effective tips, it&#8217;s your turn to demonstrate how they perform. Take the challenge and use <\/span><a href=\"https:\/\/snov.io\/\"><span style=\"font-weight: 400;\">Snov.io<\/span><\/a><span style=\"font-weight: 400;\"> to accompany your link-building journey!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ready for a fresh list of advanced link-building tips? Find some working strategies and recommendations inside. <\/p>\n","protected":false},"author":30,"featured_media":12804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470,472],"tags":[18,439,441],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/12750"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=12750"}],"version-history":[{"count":5,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/12750\/revisions"}],"predecessor-version":[{"id":49630,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/12750\/revisions\/49630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/12804"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=12750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=12750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=12750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}