{"id":12824,"date":"2021-10-21T15:58:16","date_gmt":"2021-10-21T12:58:16","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=12824"},"modified":"2025-12-16T15:12:12","modified_gmt":"2025-12-16T12:12:12","slug":"hr-outreach-with-snovio","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/hr-outreach-with-snovio\/","title":{"rendered":"HR Outreach With Snov.io: Overcome Recruitment Challenges With Handy Templates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What makes successful HR outreach in 2024?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Experts say that, nowadays, rockstar recruiters switch the focus from selfish company requirements to the candidates&#8217; background and interests.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It means designing your outreach message in the job-seeker&#8217;s language to make it convincing and focusing on <\/span><span style=\"font-weight: 400;\">THEIR<\/span><span style=\"font-weight: 400;\"> needs and expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only this way your outreach strategy will bring you high recruitment ROI. Besides, you will also build trust, increase engagement, establish loyal relationships, and create a positive atmosphere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to be a perfect recruiter who can find, attract, and motivate superheroes for your company?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on, and you will discover the best HR templates, outreach strategies, tools, and techniques to make this process smooth and effective.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#challenges\"><strong>Post-pandemic hiring challenges<\/strong><\/a><\/li>\n<li><strong><a href=\"#what\">What kind of leads are interesting to HR departments<\/a><\/strong><\/li>\n<li><a href=\"#tools\"><strong>Best tools for recruitment outreach<\/strong><\/a><\/li>\n<li><a href=\"#how\"><strong>How to hire rockstars: outreach campaign steps<\/strong><\/a>\n<ul>\n<li><a href=\"#step_1\">Step 1. Build your brand<\/a><\/li>\n<li><a href=\"#step_2\">Step 2. Define your candidate\u2019s persona<\/a><\/li>\n<li><a href=\"#step_3\">Step 3. Collect your perfect candidates\u2019 email addresses<\/a><\/li>\n<li><a href=\"#step_4\">Step 4. Structure, format, compose, and send out your email messages<\/a><\/li>\n<li><a href=\"#step_5\">Step 5. Follow up!<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<h2 id=\"challenges\"><span style=\"font-weight: 400;\">Post-pandemic hiring challenges: how to tackle them?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">But first, let&#8217;s talk about some of the talent assessment and recruitment trends we&#8217;ve witnessed in 2020\/21.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The global economy has been hit by the 2020 pandemic. Millions of people lost their jobs, and thousands of businesses had to close, some of them for good. And in 2024, the post-pandemic world is facing problems when hiring new talents.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might think that with millions of people who became jobless overnight, the applicant pool will be filled with potential candidates, making the HR job easier. However, the reality is quite the opposite: experts predict a shortage of qualified experts by 2030. About <\/span><span style=\"font-weight: 400;\">85 million unfilled roles<\/span><span style=\"font-weight: 400;\"> are expected, despite the availability of candidates today.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12828\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634809731.png\" alt=\"Factors that cause the labor shortage\" width=\"650\" height=\"816\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634809731.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634809731-239x300.png 239w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634809731-816x1024.png 816w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634809731-768x964.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The silver lining for HRs though is that due to lockdowns and employee terminations, some skilled specialists have now appeared on the job market for the first time in many years.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Changes in the hiring process<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At least for now, many businesses have shifted from traditional face-to-face interviews and offline job fairs to video conferencing and online HR outreach to find and hire the best talents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even the <a href=\"https:\/\/snov.io\/glossary\/onboarding\/\">onboarding<\/a> and initial training for new employees has become digitized, from implementing email marketing campaigns to creating videos for HR. What would we do without technology? I guess, turn 1-2 centuries back in time!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Headhunters must be open-minded and ready to pass all the necessary training, as well as implement and leverage online recruitment systems. Meanwhile, companies should take a step forward and invest time and money in the new tools HRs need to succeed.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Discovering the right fit<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finding the right fit (that is, the right person with the right skills at the right time) requires recruiters to look above and beyond the CVs and scrutinize critical details of candidates before initiating the hiring process. This secures the company from hiring a poor fit \u2014 ineffective and fruitless employees.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creativity, flexibility, and due diligence analytics will remain the main trends in 2024 and allow headhunters to fill vacancies with the talent they need and help their companies succeed in the post-pandemic recovery world.<\/span><\/p>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/06\/image4-2.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"11 melhores ferramentas de recrutamento e sele\u00e7\u00e3o para 2026\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/06\/image4-2.png 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/06\/image4-2-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/06\/image4-2-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/06\/image4-2-768x384.png 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/recruitment-automation-tools\/\">11 Best Recruitment Automation Software For 2026<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">18\/03\/2026<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"319\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/iPlMgTsgYeiLO7846jyHmhsNSw0MRrnAqYOtBrU9.jpg\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"13 Top Qualities To Look For In Salespeople\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/iPlMgTsgYeiLO7846jyHmhsNSw0MRrnAqYOtBrU9.jpg 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/iPlMgTsgYeiLO7846jyHmhsNSw0MRrnAqYOtBrU9-300x150.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/iPlMgTsgYeiLO7846jyHmhsNSw0MRrnAqYOtBrU9-1024x513.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/iPlMgTsgYeiLO7846jyHmhsNSw0MRrnAqYOtBrU9-768x385.jpg 768w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/sales-qualities\/\">13 Top Qualities Only The Best Salespeople Possess<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">14\/11\/2023<\/p>    <\/div>\r\n<\/div><\/div>\n<h2 id=\"what\">What kind of leads are interesting to HR departments<\/h2>\n<p>When speaking about HRs, their needs are similar to sales and marketing. All HRs care about two aspects of leads:<\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Targeting \u2013 leads that fit certain criteria<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Enrichment \u2013 leads with more data than just an email address and name<\/span><\/li>\n<\/ol>\n<p>Besides <strong>targeting<\/strong> by skills, niches, professions, or geolocation (the easiest one), HRs often focus on employees of certain companies to headhunt them; that\u2019s why targeting by companies is also essential. But a targeted lead is not enough. Why? The answer is simple \u2013 a targeted generated lead can contain just an email address or an email address and a name. This is not enough for proper research and lead development.<\/p>\n<p>HRs develop and score leads just like sales and marketing specialists. All the additional data is used to further decide which leads have top priority and which are not suitable for the vacancy HR needs to fill.<\/p>\n<p><b>Lead-enrichment<\/b>\u00a0usually consists of extracting additional data, such as:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Secondary contact method \u2013 for example, a phone number<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Company data \u2013 information about companies the candidate worked for<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Title \u2013 the title the candidate had in a previous company<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Skills \u2013 the candidate\u2019s primary and secondary skills<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Social profile \u2013 to learn more about a candidate (or as a 3rd contact method)<\/span><\/li>\n<\/ul>\n<p>As you can see, both these aspects together make a perfect lead \u2013 it fits the vacancy, and HRs have enough additional data to make a decision about this exact candidate.<\/p>\n<p>And with recruiting tools, you can facilitate and accelerate this process!<\/p>\n<h2 id=\"tools\"><span style=\"font-weight: 400;\">Best tools for recruitment outreach<\/span><\/h2>\n<p><a href=\"https:\/\/snov.io\/\"><span style=\"font-weight: 400;\">Business process automation tools<\/span><\/a><span style=\"font-weight: 400;\"> are not a need \u2014 they are a must. You just analyze your business needs, study the market, and automate as many mundane tasks as possible because there is much more work than ever before.\u00a0<\/span><\/p>\n<p>I mean, <a href=\"https:\/\/www.g2.com\/articles\/recruitment-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">statistics<\/span><\/a> speak for themselves:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12831\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634810069.png\" alt=\"Recruitment outreach statistics\" width=\"650\" height=\"778\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634810069.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634810069-251x300.png 251w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634810069-855x1024.png 855w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634810069-768x919.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The market offers a huge number of tools for recruiters for every taste and budget:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Sourcing and <a href=\"https:\/\/snov.io\/blog\/drip-campaign-software-for-sales\/\">outreach tools<\/a><\/strong> that help proactively search for qualified talents to fill current or future positions: <\/span><i><span style=\"font-weight: 400;\">Hiretual, Arya, Snov.io<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>ATS<\/strong> (applicant tracking systems): <\/span><i><span style=\"font-weight: 400;\">Pinpoint, Greenhouse, VidCruiter<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Job description and <strong>candidate feedback software<\/strong>: <\/span><i><span style=\"font-weight: 400;\">Boost Linguistics, Gender Decoder, Textio<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Screening and <strong>skills assessment tools<\/strong>: <\/span><i><span style=\"font-weight: 400;\">Adaface, TestDome, HR Avatar<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Job aggregator software<\/strong>:<\/span><i><span style=\"font-weight: 400;\"> ADP Workforce Now, The Applicant Manager, Indeed<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Social media management tools<\/strong>: <\/span><i><span style=\"font-weight: 400;\">AgoraPulse, Falcon.io, Sendible<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Collaboration tools<\/strong>: <\/span><i><span style=\"font-weight: 400;\">Asana, Slack, Trello<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Networking software<\/strong>: <\/span><i><span style=\"font-weight: 400;\">Eventbrite, Higher Logic, Quora<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Chatbot tools<\/strong>: <\/span><i><span style=\"font-weight: 400;\">XOR, LiveAgent, Mya<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Background check software<\/strong>: <\/span><i><span style=\"font-weight: 400;\">GoodHire, Checkr, VICTIG Screening Solutions<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Video interview platforms<\/strong>: <\/span><i><span style=\"font-weight: 400;\">MyInterview, SparkHire, Avature<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Onboarding tools<\/strong>: <\/span><i><span style=\"font-weight: 400;\">Bamboo HR, Paycor Perform, Workday HCM, and <a href=\"https:\/\/teamflect.com\/employee-onboarding-software\" target=\"_blank\" rel=\"noopener\">Teamflect<\/a><\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12833\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634810192.png\" alt=\"Best tools for recruitment outreach\" width=\"650\" height=\"511\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634810192.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634810192-300x236.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/1634810192-768x604.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ve provided 3 examples for each category, but there are hundreds of solutions you can choose from. Based on your hiring processes, select and implement instruments that suit you best.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But for now, let&#8217;s just pause on one tool to see how a digital instrument can help you automate your HR outreach.<\/span><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to hire rockstars: outreach campaign steps<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You probably know big recruitment instruments like LinkedIn, AngelList, Kenexa, etc. But other productivity tools like Snov.io are often left unnoticed by many headhunters, so take a minute to discover its potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more features in the box, the better! With this platform, you have an opportunity to not only find valid contact details of perfect candidates but also to build a detailed personalized outreach campaign that runs automatically and saves you a huge deal of time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make a great 1st impression as an HR outreach specialist, boost engagement, and build stronger connections, we advise that you split your recruitment outreach process into four steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build your brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define your candidate&#8217;s persona<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect your perfect candidates&#8217; email addresses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structure, format, compose and send out your email messages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage your outreach email campaign<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let&#8217;s go through each step in detail.<\/span><\/p>\n<h3 id=\"step_1\">Step 1. Build your brand<\/h3>\n<p><span data-preserver-spaces=\"true\">Statistics\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.g2.com\/articles\/recruitment-statistics\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">prove<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0that a strong company brand will help you find and retain the best talents as they always consider who to work with before applying:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\"><strong>79%<\/strong> of job applicants will take into account a company&#8217;s mission statement before applying.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>62%<\/strong> of job seekers check company&#8217;s profiles on social media platforms to evaluate the employer brand and vision.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>80%<\/strong> of HR experts state that a company&#8217;s brand has a huge impact on its ability to attract great talents.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">A strong employer brand drops the cost per hire by <strong>50%<\/strong> and turnover by <strong>28%<\/strong>.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">If you want to know how to complete your LinkedIn profile in the best way possible and attract the right leads , read our detailed <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/snov.io\/blog\/linkedin-invitation-limit\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">guide on LinkedIn lead generation<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">in 2024.\u00a0<\/span><\/p>\n<h3 id=\"step_2\"><span style=\"font-weight: 400;\">Step 2. Define your candidate&#8217;s persona\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Determining your perfect candidate persona helps you define a headhunting strategy, better understand the demands of different stakeholders, and build an effective outreach strategy using email campaigns, application forms, info materials, and detailed job descriptions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;s a <\/span><b>candidate persona<\/b><span style=\"font-weight: 400;\">? It&#8217;s an assumed profile or portrait of the ideal talent or a specific job position supported by details and data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12836\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background214.png\" alt=\"Candidate persona example\" width=\"650\" height=\"773\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background214.png 1026w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background214-252x300.png 252w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background214-861x1024.png 861w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background214-768x913.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Creating an ideal candidate profile demands profound research and conversations with stakeholders and HRs to agree on crucial characteristics your perfect applicant should possess to be a great fit for your team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are just a few details you need to identify your candidate persona:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relevant work experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Education in the related field<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hard and soft skills<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professional aims and motivators<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desired work atmosphere<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personal online presence, including social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Geographical location<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This list might seem long, and it does require a lot of research, but it pays off when you find a great fit for your team who will keep delivering great results and for whom you won&#8217;t have to search for a replacement every couple of months.<\/span><\/p>\n<h3 id=\"step_3\"><span style=\"font-weight: 400;\">Step 3. Collect your perfect candidates&#8217; email addresses<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sure, the easiest way to reach out to job seekers is via LinkedIn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But recently, more and more professionals have been complaining about the limit for how many connection requests they can send per day or week (the current weekly limit being only <\/span><b>100<\/b><span style=\"font-weight: 400;\"> invites!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, others get asked to enter an email address when they send connection requests (rumor has it, five cumulative &#8220;I don&#8217;t know this person&#8221; responses to your invitations are enough for this notification to pop up on your screen.).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10097\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/05\/image6.png\" alt=\"Email address needed for an invitation\" width=\"650\" height=\"327\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/05\/image6.png 590w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/05\/image6-300x151.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">All this makes LinkedIn recruitment outreach less and less enjoyable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The alternative? Collect your candidates\u2019 email addresses and contact them via the <\/span><a href=\"https:\/\/snov.io\/linkedin-automation-tools\"><span style=\"font-weight: 400;\">LinkedIn outreach automation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Finding email addresses on LinkedIn<\/span><\/h4>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-li-prospect-finder-chrome-extension\/\"><span style=\"font-weight: 400;\">LI Prospect Finder Chrome extension<\/span><\/a><span style=\"font-weight: 400;\"> works with LinkedIn free and premium accounts and allows you to get email addresses and prospects on these pages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Search page<\/b><span style=\"font-weight: 400;\"> (search for a position, content, or specific people, find necessary emails, and add them to your candidate list).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12842\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background217.png\" alt=\"Finding email addresses on LinkedIn\" width=\"850\" height=\"481\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background217.png 1520w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background217-300x170.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background217-1024x579.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background217-768x435.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 24pt;\">\u2193<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12841\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background216.png\" alt=\"Finding email addresses on LinkedIn\" width=\"850\" height=\"164\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background216.png 1413w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background216-300x58.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background216-1024x198.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background216-768x148.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Person&#8217;s profile page<\/b><span style=\"font-weight: 400;\">: go to a candidate&#8217;s LinkedIn profile, find their email, and save it to the list for future email sequences.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12845\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background219.png\" alt=\"Finding email addresses on LinkedIn\" width=\"850\" height=\"442\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background219.png 1440w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background219-300x156.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background219-1024x533.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background219-768x399.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Company&#8217;s profile page<\/b><span style=\"font-weight: 400;\">: go to the companies search page, select the organizations you need, and save them to your list. Then, open your prospects list, select the email addresses of the talents you are interested in, and add them to the list for your future HR outreach campaign.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Collecting email addresses from other sources<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If LinkedIn isn&#8217;t your go-to source of potential candidates, don&#8217;t worry. There is another feature you can use!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get email contacts <\/span><span style=\"font-weight: 400;\">from any webpage<\/span><span style=\"font-weight: 400;\"> \u2014 simply install the <\/span><span style=\"font-weight: 400;\">Snov.io <a href=\"https:\/\/snov.io\/email-finder\">Email Finder<\/a> Chrome extension<\/span><span style=\"font-weight: 400;\">, open it on any website where you want to find email addresses of passive candidates, select specific emails, and click the <\/span><b>&#8220;Save selected&#8221;<\/b><span style=\"font-weight: 400;\"> button.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12849\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background221.png\" alt=\"Collecting email addresses from other sources\" width=\"850\" height=\"559\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background221.png 1471w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background221-300x197.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background221-1024x674.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background221-768x505.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><b><i>Tip from Snov.io:<\/i><\/b><i><span style=\"font-weight: 400;\"> After finding plenty of talents and their contact details, verifying their emails will be a good thing to do. You can do it on the go individually or in bulk with <\/span><\/i><a href=\"https:\/\/snov.io\/email-verifier\"><i><span style=\"font-weight: 400;\">Snov.io Email Verifier<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fhr-outreach-with-snovio&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8036\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/verifier-2-1.png\" alt=\"email verifier\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/verifier-2-1.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/verifier-2-1-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/verifier-2-1-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/verifier-2-1-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/verifier-2-1-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h3 id=\"step_4\"><span style=\"font-weight: 400;\">Step 4. Structure, format, compose, and send out your email messages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you have found ideal job candidates and gathered all the necessary information, it&#8217;s high time you step into the main stage of your recruitment outreach \u2014 email campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s discuss what you should keep in mind at this point and how Snov.io can help you from the very beginning till the end.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to craft your email outreach message<\/span><\/h4>\n<p><b><i>\u2714\ufe0f <\/i>Follow a smart structure to format your messages<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Make it easy for the recipient to understand who you are, what your company is, why you decided to get in touch, what the position is, and what your next steps are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can read our detailed article on <\/span><a href=\"https:\/\/snov.io\/blog\/introduction-email\/\"><span style=\"font-weight: 400;\">how to introduce yourself in an email,<\/span><\/a><span style=\"font-weight: 400;\"> where you will find examples and practical tips.<\/span><\/p>\n<p><b><i>\u2714\ufe0f <\/i>Spark their trust and curiosity<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t forget to mention how you found the candidate and include something specific about their work and skills \u2014 something that will show them that you&#8217;ve done small research and that you care about what makes them unique among other profiles.<\/span><\/p>\n<p><b><i>\u2714\ufe0f <\/i>Briefly outline the opportunity<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In a couple of sentences describe the role you are offering. Don&#8217;t forget to include a job title and a quick synopsis of the job position.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\"><b><i>\u2714\ufe0f <\/i><\/b>Prioritize your candidate&#8217;s interests<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">What can grasp their attention and make them want to respond to your email? Don&#8217;t be so sure they are already interested in your offer or available for the interview. Show them that your dialogue is all about their interests and aspirations, not yours.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\"><b><i>\u2714\ufe0f <\/i><\/b>Set the goal and create a call-to-action<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">You should be super-specific in your email body about why you are contacting a candidate and what you expect from them. For example, invite them to a brief 10-minute call. In the worst case, ask them to at least inform you if they are not interested in the role.<\/span><\/p>\n<p><b><strong><span data-preserver-spaces=\"true\"><i>\u2714\ufe0f <\/i><\/span><\/strong>Give some extra info about your company<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Attach a link to your company website, team and corporate values pages, blog, social media profiles, etc. in your <a href=\"https:\/\/snov.io\/blog\/email-signature-designs-and-tools\/\">signature<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let&#8217;s look at one of the HR templates you can use for your recruitment outreach that takes into consideration the tips mentioned above:<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed; border-color: #a19797; background-color: #f7f7f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Hello {{first_name}},<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">My name is [YOUR NAME], and I&#8217;m looking for the new [JOB TITLE] for [YOUR COMPANY].<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">I saw your LinkedIn profile and noticed you&#8217;re proficient in [SKILLS] and [SKILLS]. This is exactly the type of experience and knowledge we&#8217;re looking for.<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">More about [YOUR COMPANY]: [YOUR COMPANY SHORT DESCRIPTION].<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">What can we offer you? [YOUR SHORT JOB OFFER].<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Here&#8217;s the full position description [JOB LINK].<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">We can schedule a call to discuss our offer, and I can answer any questions you may have. When&#8217;s the best time?<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">Hope to talk to you soon!<\/span><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><em><span style=\"font-weight: 400;\">[YOUR NAME], [YOUR JOB TITLE] at [YOUR COMPANY]<\/span><\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>What is good about this HR email template is that it has a clear structure, company and job descriptions, and is personalized: you are showing you\u2019ve done your homework and learned something about the candidate\u2019s job experience and skills.<\/p>\n<p>Using another recruitment outreach strategy? No worries. Snov.io has got a variety of HR <a href=\"https:\/\/app.snov.io\/campaigns#\/templates\"><b>templates<\/b><\/a> for your easy start!<\/p>\n<h4><span style=\"font-weight: 400;\">How to create an HR outreach email with Snov.io<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Now that your perfect candidates&#8217; lists are ready, you can start crafting an <\/span><span style=\"font-weight: 400;\">email drip campaign<\/span><span style=\"font-weight: 400;\"> to get to know the talents better and filter them according to your needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With<\/span> the <a href=\"https:\/\/snov.io\/cold-email\"><span data-sheets-root=\"1\">Snov.io cold email software<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll be able to create a super-personalized email message. This tool allows you to add custom variables to the subject line and message body, play with fonts, add trackable links, attach up to 3MB files, and test your email before sending.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12858\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background222.png\" alt=\"How to create an HR outreach email with Snov.io\" width=\"850\" height=\"748\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background222.png 989w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background222-300x264.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/10\/Background222-768x676.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3 id=\"step_5\">Step 5. Follow up!<\/h3>\n<p><span style=\"font-weight: 400;\">Cases when your job offer is ignored come here and there. But recruitment process isn\u2019t about giving up, so be prepared to go till the end and follow up. Don\u2019t forget that follow-up emails increase your chances to get a response <\/span><span style=\"font-weight: 400;\">by 2x<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider the follow-up template you can use to remind candidates about your email:<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed; border-color: #a19797; background-color: #f7f7f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Hey {{first_name}}, how are you doing<\/span><span style=\"font-weight: 400;\">?<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Truth be told, I was a bit bummed out that I never heard back from you. That said, I still consider you the best fit for a remote [JOB TITLE] position at <\/span><span style=\"font-weight: 400;\">[YOUR COMPANY].\u00a0<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Let\u2019s have a chat and I\u2019ll answer all your questions, tell you about our company, why we went remote, and why we are the perfect match. No pressure to commit, I promise.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">When\u2019s the best time for a call?\u00a0<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Best wishes,<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">[YOUR NAME], [YOUR JOB TITLE] at [YOUR COMPANY]<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/snov.io\/email-drip-campaigns\"><span style=\"font-weight: 400;\">Snov.io Email Drip Campaigns<\/span><\/a><span style=\"font-weight: 400;\">, creating follow-up emails won\u2019t be a problem. You\u2019ll be able to make a chain of messages that will be automatically sent to your candidates based on their behavior in the previous email.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11043\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/7.png\" alt=\"Creating follow-up emails with Snov.io\" width=\"850\" height=\"448\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/7.png 928w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/7-300x158.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/7-768x405.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Recruitment outreach is a complicated yet captivating process. If you build it correctly, your company will never lack high-performing employees, and your teams will always be in a productive condition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To save time and effort, use an all-in-one outreach toolkit and choose the <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-automation-tools\/\"><span style=\"font-weight: 400;\">best LinkedIn prospecting tools<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> It empowers you with instruments for talent search, personalized email outreach, and practical templates. What else does a recruiter need to get this part of the work done?<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register\"><span style=\"font-weight: 400;\">Sign up with Snov.io<\/span><\/a><span style=\"font-weight: 400;\"> and start enjoying all the benefits for HRs today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to be a perfect recruiter who can find superheroes for your company? Discover the best HR outreach strategies, tools, and techniques to make this process smooth.<\/p>\n","protected":false},"author":18,"featured_media":12826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468,472],"tags":[437,439,978,980],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/12824"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=12824"}],"version-history":[{"count":3,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/12824\/revisions"}],"predecessor-version":[{"id":44573,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/12824\/revisions\/44573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/12826"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=12824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=12824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=12824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}