{"id":13291,"date":"2021-11-24T17:27:27","date_gmt":"2021-11-24T14:27:27","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=13291"},"modified":"2026-03-05T14:55:25","modified_gmt":"2026-03-05T11:55:25","slug":"why-you-need-a-crm-system","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/why-you-need-a-crm-system\/","title":{"rendered":"Why You Need A CRM System For Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">CRM, which was initially meant to serve customer relationship management goals, has outgrown the notion the abbreviation stands for.\u00a0<\/span><span style=\"font-weight: 400;\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Now, business leaders not only rely on CRM to easily manage clients but also consider it one of their main\u00a0growth hacking tools.<\/span>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s figure out what is so charming about a CRM system, what makes it a real bargain for your company, and why it&#8217;s high time you adopted CRM for your business growth.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#why\">Why CRM is important for your company<\/a><\/li>\n<li><a href=\"#signs\">Signs you need a CRM for your business<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why CRM is important for your company<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CRM, or a customer relationship management system, helps you <a href=\"https:\/\/snov.io\/email-finder\">find email address<\/a>, organize, and manage all information related to your customers. <\/span><span style=\"font-weight: 400;\">With its help, you can track the buyer&#8217;s journey for every prospect you interact with, build personalized communication, improve customer experience, and manage data. All in one place!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">CRM statistics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nothing speaks better than numbers!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, before we dive into the advantages of leveraging a CRM for your business, what about first taking a look at statistics we&#8217;ve collected from various studies?\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM can boost your conversion rates by <\/span><b>300%<\/b><span style=\"font-weight: 400;\"> (<\/span><span style=\"font-weight: 400;\">Source<\/span><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ROI of a CRM software system, when properly implemented, can exceed <\/span><b>245%<\/b><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/www.ibm.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average ROI for CRM is <\/span><b>$8.71<\/b><span style=\"font-weight: 400;\"> for every dollar spent (<\/span><span style=\"font-weight: 400;\">Source<\/span><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM software can increase revenue by up to <\/span><b>29%<\/b><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/www.salesforce.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM applications can increase revenue by up to <\/span><b>41%<\/b><span style=\"font-weight: 400;\"> per sales rep (<\/span><span style=\"font-weight: 400;\">Source<\/span><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companies that use CRM have increased their sales forecast by <\/span><b>42%<\/b><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/www.salesforce.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales teams that adopted CRM have grown productivity by <\/span><b>34%<\/b><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/www.salesforce.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>50%<\/b><span style=\"font-weight: 400;\"> of business owners say CRM increased productivity (<\/span><span style=\"font-weight: 400;\">Source<\/span><span style=\"font-weight: 400;\">).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>65%<\/b><span style=\"font-weight: 400;\"> of business owners claim CRM increased their sales quota (<\/span><span style=\"font-weight: 400;\">Source<\/span><span style=\"font-weight: 400;\">).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>40%<\/b><span style=\"font-weight: 400;\"> of business owners say CRM helped reduce their labor costs (<\/span><span style=\"font-weight: 400;\">Source<\/span><span style=\"font-weight: 400;\">).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>74%<\/b><span style=\"font-weight: 400;\"> of business owners state CRM improved customer relationships (<\/span><span style=\"font-weight: 400;\">Source<\/span><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>74%<\/b><span style=\"font-weight: 400;\"> of CRM software users claim their CRM system gave them improved access to customer data (<\/span><span style=\"font-weight: 400;\">Source<\/span><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>50%<\/b><span style=\"font-weight: 400;\"> of teams improved their productivity by using a mobile CRM (<\/span><span style=\"font-weight: 400;\">Source<\/span><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users of mobile CRM software experienced an <\/span><b>87%<\/b><span style=\"font-weight: 400;\"> improvement in sales, a <\/span><b>74%<\/b><span style=\"font-weight: 400;\"> increase in customer satisfaction, and a <\/span><b>73%<\/b><span style=\"font-weight: 400;\"> improvement in business efficiency (<\/span><span style=\"font-weight: 400;\">Source<\/span><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13341\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background276.png\" alt=\"CRM statistics\" width=\"850\" height=\"2419\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background276.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background276-105x300.png 105w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background276-360x1024.png 360w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background276-768x2186.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background276-540x1536.png 540w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background276-720x2048.png 720w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">How CRM can boost your business growth<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now let&#8217;s talk about eight main reasons your company needs a <\/span><a href=\"https:\/\/snov.io\/blog\/best-sales-crm-software\/\"><span style=\"font-weight: 400;\">CRM solution<\/span><\/a><span style=\"font-weight: 400;\"> to streamline its business processes.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">1. CRM helps you effectively manage your customer relationships<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The primary goal of any CRM is to help you center your activity around your customers and use the best approach to win their hearts. Only then will they become ready to part with their money for the sake of buying your product or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRM allows you to quickly gain data about your clients and understand their current needs, preferences, goals, and pain points. Based on this knowledge, you can craft a highly personalized outreach campaign capable of getting them interested in your offering.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is more, you&#8217;ll be able to provide your customers with relevant content (promotional, educational, etc.), establishing your company as an expert in the field. As a result, they will keep you in mind as the perfect business to trust and deal with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At last, CRM helps you maintain this strong relationship of trust even when your customer base grows and tracking a single piece of customer data becomes much more complicated.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">2. CRM helps you improve customer retention<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Having a full customer history allows you to have a clear vision of how to maintain strong relationships with your customers after they&#8217;ve purchased your product or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say, you can re-engage the accounts that are about to stop using your solution with a compelling deal. Or present satisfied customers with new opportunities, special offers, and discounts at the right time. This will decrease your <\/span><a href=\"https:\/\/snov.io\/glossary\/br\/churn-rate-br\/\"><span style=\"font-weight: 400;\">churn rate<\/span><\/a><span style=\"font-weight: 400;\"> and, even more, encourage repeat customer purchases.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">3. CRM aligns your sales, marketing, and customer service teams<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">About <\/span><a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2020\/11\/salesforce-2020-customer-engagement-research.html#:~:text=Our%20research%20shows%2076%25%20of,and%20Innovation%20Evangelist%20at%20Salesforce.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">76%<\/span><\/a><span style=\"font-weight: 400;\"> of customers want consistent interactions across departments. But in reality, it&#8217;s hard to do that without customer management tools!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRM allows you to store all client data in one place and ensure that cross-functional departments have immediate access to a complete history of all touchpoints with the customer, from their entering the pipeline to their buying your solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter who is speaking to the customer (whether it&#8217;s a sales rep, a marketing specialist, or a service rep), all contact details are synced and updated in the CRM, so you can further share them with other team members.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This allows sales, marketing, and service teams to have a single vision of your customers and come up with a unified approach to solving their problems. Such consistency is a hallmark of quality service every customer expects to get from the company they buy from.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">4. CRM automates your daily tasks\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Besides being the best tool for managing customer relationships, CRM can provide you with an effective toolkit for sales, marketing, and service automation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, CRM can automate such tasks as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data entering and contact record updates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales workflows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finding lead contact information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assignment of leads to a sales rep<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/snov.io\/cold-email\">Cold email automation<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chatbot communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead nurturing campaigns, and many many more activities.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This will free your team from process-heavy tasks so that they can dedicate more time to direct communication with potential customers and building stronger relationships through <\/span><span style=\"font-weight: 400;\">personalization<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fwhy-you-need-a-crm-system&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13364\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background279.png\" alt=\"crm\" width=\"850\" height=\"220\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background279.png 1532w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background279-300x78.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background279-1024x265.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background279-768x199.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h4><span style=\"font-weight: 400;\">5. CRM is your best time-management tool<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Apart from tons of manual work you can put on the shoulders of your CRM, you can rely on it to solve your problem of multi-tasking. CRM tools can help you with dozens of time-management challenges. For example:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With an in-built or integrated <\/span><b>team calendar<\/b><span style=\"font-weight: 400;\">, you can ensure everyone&#8217;s schedule is in sync. Say, whenever anyone sets, reschedules or cancels meetings, these changes are automatically reflected in the calendar of another team member.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With a <\/span><b>task report<\/b><span style=\"font-weight: 400;\">, you&#8217;ll always get informed about your daily agenda, prioritize activities, and keep track of your team members&#8217; tasks.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><b>daily report<\/b><span style=\"font-weight: 400;\"> allows you to monitor recent activity within your business and identify the most active contacts. This helps you decide which contacts you should reach out to first.\u00a0<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">6. CRM simplifies interactions with customers<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">These days you have lots of opportunities to reach out to potential and existing customers, such as email, phone and video calls, live chat, and social media. Owing to in-build communication tools and numerous integrations, modern CRMs can help you engage with your customers right from the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/snov.io\/blog\/email-marketing-automation-tools\/\"><b>email marketing tools<\/b><\/a><span style=\"font-weight: 400;\">, you can send single and bulk emails to your prospects and customers at the right time, as well as program follow-up messages.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/snov.io\/email-tracker\"><b>Email tracking software<\/b><\/a><span style=\"font-weight: 400;\"> helps you easily track how your leads react to your emails, whether they&#8217;ve opened or ignored them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/snov.io\/blog\/linkedin-automation-tools\/\"><b>LinkedIn automation <\/b><\/a><strong>tools<\/strong>, you can generate leads from this platform, streamline your cold outreach, and boost your business growth.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-built <\/span><b>chatbots<\/b><span style=\"font-weight: 400;\"> and <\/span><b>live chats<\/b><span style=\"font-weight: 400;\"> allow handling customers&#8217; queries within seconds.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fwhy-you-need-a-crm-system&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13344\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background278.png\" alt=\"drips\" width=\"850\" height=\"278\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background278.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background278-300x98.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background278-1024x334.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background278-768x251.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h4><span style=\"font-weight: 400;\">7. CRM collects all the data about your performance<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">CRM simplifies not only your interactions with customers but also the analysis and reporting of your processes. Its dashboards visualize your performance so you can easily focus on those metrics that are the most important at the moment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, you can share these reports with your team members and collaborate on finding the areas of opportunities and growth, all with a single aim \u2014 to deliver better service and improve customer experience.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">8. CRM saves your money\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It&#8217;s a fact that acquiring a new customer can cost you <\/span><a href=\"https:\/\/www.outboundengine.com\/blog\/customer-retention-marketing-vs-customer-acquisition-marketing\/#:~:text=Acquiring%20a%20new%20customer%20can,customer%20is%205%2D20%25.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">five times more<\/span><\/a><span style=\"font-weight: 400;\"> than retaining an existing one. With CRM helping you retain your customers, you boost your chances of getting more and more won deals from repeat purchases, without spending lots of money on customer acquisition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is more, the functionality of your CRM can substitute dozens of unnecessary software, so you won&#8217;t need to spend money on keeping up their licenses. Instead, you&#8217;ll pay once for a single platform that will serve as a horn of plenty for your team, let alone the fact that some CRMs will cost you nothing.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13342\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background277.png\" alt=\"CRM benefits\" width=\"850\" height=\"850\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background277.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background277-300x300.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background277-1024x1024.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background277-150x150.png 150w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background277-768x768.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h2 id=\"signs\"><span style=\"font-weight: 400;\">Signs you need a CRM for your business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Okay. With all these benefits, CRM indeed seems like a wonderful solution for any business. But what if your company is not ready to invest in CRM software yet? How do you know it&#8217;s high time to start using it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ve prepared a list of signals for you.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">You have too many prospects to remember<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first sign of your need for a good CRM is when you realize you are handling more prospects than you can remember. It usually results in the same sad scenario: you forget to <\/span><a href=\"https:\/\/snov.io\/blog\/ua\/follow-up-email-templates-ua\/\"><span style=\"font-weight: 400;\">follow up<\/span><\/a><span style=\"font-weight: 400;\">, and your prospects leave you for your competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adopting a CRM, you&#8217;ll be able to take control of all interactions with your prospects as soon as they enter your sales funnel. Besides, CRM will send you reminders so you won&#8217;t miss an opportunity to follow up.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Your prospects communicate with multiple people within your company<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In case your prospects have several points of contact within your organization, i.e., talk to marketers, sales reps, and support specialists, it&#8217;s easy to lose track of who said what. Or else, the message can be simply lost, never reaching the person in charge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This leads to confusing situations and tells customers your company is not the one with the proper customer-care philosophy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A CRM system will keep the history of all your interactions with the customer, allowing you to leave notes and recordings so that other team members can access them and stay updated on any changes made.\u00a0<\/span><\/p>\n<p><em><strong>Example:<\/strong> The Snov.io Unibox lets you keep all communications in one place and share mailboxes with the team to track all interactions with prospects:<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Unibox.png\" alt=\"Manage outreach in one place\" width=\"746\" height=\"438\" class=\"wp-image-34444\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Unibox.png 1259w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Unibox-300x176.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Unibox-1024x601.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Unibox-768x451.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">You have a long sales cycle<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For B2B sales, lengthy <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">sales cycles<\/span><\/a><span style=\"font-weight: 400;\"> are a usual thing. Sometimes they can last up to several months. Remembering where each prospect is in the sales pipeline in such a case is not an easy task.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A CRM holds your sales pipelines under surveillance, so you can always get to the stage where you left off, without fear anything might get out of hand.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">You are managing a sales team<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are a sales team manager, you probably want to make sure all nuances of your sales reps&#8217; interactions with prospects are under your control so that you could constantly provide proper sales coaching and upgrade their skills.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A CRM helps you monitor what your salespeople are doing, how they are performing, and what customers they are bringing to your company.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">You are running marketing campaigns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If, apart from sales campaigns, you are sending your prospects and existing customers marketing messages (e.g., lead nurturing emails, <\/span><a href=\"https:\/\/snov.io\/blog\/re-engagement-email\/\"><span style=\"font-weight: 400;\">re-engagement emails,<\/span><\/a><span style=\"font-weight: 400;\"> etc.), you&#8217;d want to run all activities from one place, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nothing will help you embrace all your tasks better than a reliable CRM. Say, with an integrated email marketing service, CRM can assist you in sending valuable marketing messages to those prospects who, for some reason, don&#8217;t respond to your cold calls, drawing them into the game.\u00a0<\/span><\/p>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/04\/ov5yOPYVEOmIpoSCqd4wfSF9cTc0wtN7dvfmMQRc-1.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"Off-The-Shelf CRM Software Vs. Custom CRM Solution: Making The Right Choice\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/04\/ov5yOPYVEOmIpoSCqd4wfSF9cTc0wtN7dvfmMQRc-1.png 3000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/04\/ov5yOPYVEOmIpoSCqd4wfSF9cTc0wtN7dvfmMQRc-1-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/04\/ov5yOPYVEOmIpoSCqd4wfSF9cTc0wtN7dvfmMQRc-1-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/04\/ov5yOPYVEOmIpoSCqd4wfSF9cTc0wtN7dvfmMQRc-1-768x384.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/04\/ov5yOPYVEOmIpoSCqd4wfSF9cTc0wtN7dvfmMQRc-1-1536x768.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/04\/ov5yOPYVEOmIpoSCqd4wfSF9cTc0wtN7dvfmMQRc-1-2048x1024.png 2048w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/off-the-shelf-custom-crm-solution\/\">Off-The-Shelf Solution Vs. Custom CRM Development: Making The Right Choice<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">1\/04\/2026<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/02\/2jT2rNPfndRmSJ9SOdn9VFEchk8AEKpSGvPPM1Xu-1-1.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"CRM\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/02\/2jT2rNPfndRmSJ9SOdn9VFEchk8AEKpSGvPPM1Xu-1-1.png 3000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/02\/2jT2rNPfndRmSJ9SOdn9VFEchk8AEKpSGvPPM1Xu-1-1-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/02\/2jT2rNPfndRmSJ9SOdn9VFEchk8AEKpSGvPPM1Xu-1-1-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/02\/2jT2rNPfndRmSJ9SOdn9VFEchk8AEKpSGvPPM1Xu-1-1-768x384.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/02\/2jT2rNPfndRmSJ9SOdn9VFEchk8AEKpSGvPPM1Xu-1-1-1536x768.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/02\/2jT2rNPfndRmSJ9SOdn9VFEchk8AEKpSGvPPM1Xu-1-1-2048x1024.png 2048w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/best-sales-crm-software\/\">13 Best Sales CRM Software Of 2026<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">17\/03\/2026<\/p>    <\/div>\r\n<\/div><\/div>\n<h2><span style=\"font-weight: 400;\">Still not persuaded enough?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No need to think twice when you can try once!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io offers an <\/span><b>absolutely free<\/b><span style=\"font-weight: 400;\"> CRM for all your sales whims. You can build and manage multiple pipelines, create and move deals depending on what stage you are at, know where you stand with your leads, and never miss a chance to follow up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is more, with <\/span><span style=\"font-weight: 400;\">Snov.io <a href=\"https:\/\/snov.io\/linkedin-automation-tools\">LinkedIn Automation<\/a> tool<\/span><span style=\"font-weight: 400;\">, you can organize your sales process from scratch within one space. Snov.io toolset will help you find, verify, manage, connect, and convert your leads without switching tabs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, you can make sure your sales team works in full cohesion. Snov.io CRM allows sharing notes, templates, and setting responsible members for the deal \u2014 all in one system.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you are looking for an answer to whether your business needs a CRM, get on board with Snov.io&#8217;s free solution and enjoy all the benefits of operating the system that automates your processes and brings your customer relationships to the next level.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Still in doubt whether you need a CRM? Find out why it&#8217;s high time you start using a good one for your business. <\/p>\n","protected":false},"author":30,"featured_media":13340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470,472],"tags":[8,544,613,1002],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/13291"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=13291"}],"version-history":[{"count":6,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/13291\/revisions"}],"predecessor-version":[{"id":49632,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/13291\/revisions\/49632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/13340"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=13291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=13291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=13291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}