{"id":13637,"date":"2021-12-22T09:01:43","date_gmt":"2021-12-22T06:01:43","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=13637"},"modified":"2025-11-26T16:06:00","modified_gmt":"2025-11-26T13:06:00","slug":"online-pr-outreach","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/online-pr-outreach\/","title":{"rendered":"Online PR Outreach With Snov.io: Useful Tips And Templates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We won&#8217;t sugarcoat it \u2014 PR outreach is hard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">57%<\/span><span style=\"font-weight: 400;\"> of top-tier publishers receive up to 500 (!) pitches per week.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can imagine how severe the competition is. With that many messages in the publisher&#8217;s inbox, we&#8217;re pretty sure they only skim through their emails at best. Would you blame them?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t feel discouraged, though! We are here to fix the situation and answer the real question \u2014 <\/span><i><span style=\"font-weight: 400;\">&#8220;How do I get my PR email opened, read, and replied to?&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Read on, and we&#8217;ll show you how to build relationships with the media, find reporters, and write an email that will grab the journalist&#8217;s attention and get your story told.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Free media outreach templates come as a pleasant bonus \ud83d\ude09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s jump in!<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><strong><a href=\"#pr\">PR outreach basics<\/a><\/strong><\/li>\n<li><strong><a href=\"#how\">How to write a PR pitch that gets noticed<\/a><\/strong>\n<ul>\n<li><a href=\"#step_1\">Step 1. Find names of journalists<\/a><\/li>\n<li><a href=\"#step_2\">Step 2. Find email addresses of reporters <\/a><\/li>\n<li><a href=\"#step_3\">Step 3. Choose the PR outreach approach<\/a><\/li>\n<li><a href=\"#step_4\">Step 4. Build and send highly personalized public relations campaigns<\/a><\/li>\n<li><a href=\"#step_5\">Step 5. Send follow-ups!<\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong><a href=\"#platforms\">PR outreach platforms and services<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"pr\"><span style=\"font-weight: 400;\">PR outreach basics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These days, companies prefer to get linked to a website with high traffic, mentioned live by a celebrity, or published in a high-authority online publication rather than to appear in a glossy magazine or become a star of some program on one of the TV channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital editions replaced printed media, and television networks started releasing videos on their YouTube channels. They all went online to keep up with time and boost their <\/span><b>revenue<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No wonder public relations outreach went online, too!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What exactly is online PR outreach?<\/span><\/h3>\n<p><b>Online PR<\/b> <b>outreach<\/b><span style=\"font-weight: 400;\"> is the process of spreading information about your product\/service to journalists, bloggers, and influencers to get the press coverage of your business on the internet.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Let&#8217;s take a closer look at some of its benefits<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To start off, public relations marketing is <\/span><b>WAY faster and more efficient<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine <a href=\"https:\/\/snov.io\/blog\/email-collection\/\">you have contacts<\/a> of hundreds of journalists and influencers from different niches within hand&#8217;s reach. Media outlets, blogs, YouTube, Facebook, Instagram, TikTok\u2026 All you need to do is send them your pitch (of course, making sure it is newsworthy, valuable, and perfectly fits their content) and yield results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if a public figure tags you in their Instagram post or mentions you in an interview published on a website with high organic traffic, the benefit from that in terms of the brand promotion will be much more substantial than if your article was published in printed media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some more statistics to prove a point:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>31%<\/b><span style=\"font-weight: 400;\"> of US adults are almost constantly online. Meanwhile, <\/span><b>48%<\/b><span style=\"font-weight: 400;\"> go online several times a day. That&#8217;s a staggering <\/span><b>85%<\/b><span style=\"font-weight: 400;\"> of daily internet users!\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">, the global digital population reached <\/span><b>4.66 billion<\/b><span style=\"font-weight: 400;\"> people in 2021.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>61%<\/b><span style=\"font-weight: 400;\"> of marketers say growing an organic online presence is a must if you want to expand your business.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While looking at the digital marketing statistics, we also noticed that email as a means of reaching out to people stands out a lot. More than <\/span><a href=\"https:\/\/www.statista.com\/statistics\/456500\/daily-number-of-e-mails-worldwide\/\" target=\"_blank\" rel=\"noopener\"><b>333 billion<\/b><\/a><span style=\"font-weight: 400;\"> emails are sent daily, and this number is expected to increase to over <\/span><b>392 billion<\/b><span style=\"font-weight: 400;\"> daily mails by 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Media outreach is most often done via email, too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how can you cut through the noise and get your cherished mention if your recipient&#8217;s inbox is probably crammed with emails? Let&#8217;s go through the whole process step-by-step, from finding relevant journalists&#8217; emails to contacting them.<\/span><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to write a PR pitch that gets noticed<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Start by determining what type of content you want to promote and figuring out what you will tell the world about your brand!<\/span><\/p>\n<p><b>Make a list of journalists and create <\/b><a href=\"https:\/\/snov.io\/blog\/targeted-email-marketing\/\"><b>targeted<\/b><\/a><b>, relevant content. <\/b><span style=\"font-weight: 400;\">Ask yourself questions:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where does your target audience live?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What social network do they use the most?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What influencers or publicists can help you reach this segment?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the piece of content\/<a href=\"https:\/\/snov.io\/glossary\/sales-pitch\/\">pitch<\/a> that you offer creative and outstanding enough for online publications to get interested in?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What value does it bring?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The reporters you want to cooperate with need to be potentially interested in your offer, have an audience that falls under your target audience parameters, and boast of a high-traffic website. Otherwise, you might waste your time!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can monitor website traffic with free tools like <\/span><a href=\"http:\/\/www.similarweb.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Similarweb.com<\/span><\/a><span style=\"font-weight: 400;\"> or paid tools like Ahrefs.<\/span><span style=\"font-weight: 400;\"> At least 10% of the website traffic can end up being your potential audience. So, if the website attracts 1 million visitors per month\u2026 that&#8217;s the deal to put effort into!<\/span><\/p>\n<h3 id=\"step_1\"><span style=\"font-weight: 400;\">Step 1. Find names of the journalists you want to write to<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the beginning, manually compile a list of authors that cover your beat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first place you would probably turn to to find top reporters, bloggers, and influencers in your industry is <\/span><b>Google, <\/b><span style=\"font-weight: 400;\">especially Google Search and Google News!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make your job easier, use Google&#8217;s advanced search operators such as &#8216;inrul,&#8217; &#8216;intitle,&#8217; or &#8216;intext&#8217; to navigate the search. And as for Google News, just enter the topic you are an expert in, and it will suggest a list of outlets and blogs that already feature similar articles. That&#8217;s where you have the best shot of being published!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13667\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background316.png\" alt=\"Google News\" width=\"850\" height=\"536\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background316.png 1447w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background316-300x189.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background316-1024x645.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background316-768x484.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The editors\/journalists&#8217; names will usually be indicated in the article, and most of the time, you will also have no difficulty finding their profile on the website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or you can use <\/span><b>Thruuu<\/b><span style=\"font-weight: 400;\"> \u2014 a simple tool for searching for relevant websites. Enter the topic you want and get a list of popular articles with links to them. It&#8217;s available free of charge. \ud83d\ude09<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13668\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background317.png\" alt=\"Thruuu\" width=\"850\" height=\"436\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background317.png 1797w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background317-300x154.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background317-1024x525.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background317-768x394.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background317-1536x788.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Still, if you have a bit of money to invest in your search, subscribing to <\/span><b>Ahrefs<\/b><span style=\"font-weight: 400;\"> and using its <\/span><b>Content Explorer<\/b><span style=\"font-weight: 400;\"> feature will be of most help in collecting the sites where your leads are most likely to reside.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, you can discover the most popular articles based on your request and get the names of their authors in just one click.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13669\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background318.png\" alt=\"Ahrefs\" width=\"850\" height=\"381\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background318.png 1853w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background318-300x134.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background318-1024x459.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background318-768x344.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background318-1536x688.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, if you click on <\/span><b>Details<\/b><span style=\"font-weight: 400;\"> on the right of the article and then navigate to <\/span><b>Backlinks<\/b><span style=\"font-weight: 400;\">, you will get access to a whole list of other blogs and media outlets you can reach out to attract more of your target audience.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13670\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background319.png\" alt=\"Ahrefs\" width=\"850\" height=\"303\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background319.png 1877w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background319-300x107.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background319-1024x364.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background319-768x273.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background319-1536x547.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 18pt;\">\u2193<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13671\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background320.png\" alt=\"Ahrefs\" width=\"850\" height=\"453\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background320.png 1679w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background320-300x160.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background320-1024x546.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background320-768x409.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background320-1536x819.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If for some reason you are not satisfied with Thruuu or Ahrefs, here are some other options that can help you find relevant articles or journalist names: <\/span><b>JustReachOut, Respona, Exploding Topics.<\/b><\/p>\n<h3 id=\"step_2\"><span style=\"font-weight: 400;\">Step 2. Find email addresses of reporters\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you&#8217;ve found the website you&#8217;re interested in and know the reporter&#8217;s name, use Snov.io&#8217;s <\/span><b>Single Email Search<\/b><span style=\"font-weight: 400;\"> to <a href=\"https:\/\/snov.io\/blog\/best-email-extractors\/\">extract a person&#8217;s email<\/a> address. Just enter their name and domain and receive their email in a matter of seconds.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13672\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background321.png\" alt=\"Find email addresses of reporters\u00a0\" width=\"850\" height=\"240\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background321.png 1375w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background321-300x85.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background321-1024x289.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background321-768x217.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Or, you can use <\/span><b>Bulk Email Search<\/b><span style=\"font-weight: 400;\"> if you need to find emails of many journalists at once. The search process is just the same!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what if you have a list of websites you want to reach out to but can&#8217;t find the reporters&#8217; contact details on them? Or you are unsure who to send your PR outreach email to?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t worry, Snov.io has got you covered! Just use its <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-get-email-addresses-from-a-domain\/\"><b>Domain Search<\/b><\/a><span style=\"font-weight: 400;\"> feature, enter a domain name, and enjoy the results:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13673\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background322.png\" alt=\"Find email addresses of reporters\u00a0\" width=\"850\" height=\"227\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background322.png 1214w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background322-300x80.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background322-1024x273.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background322-768x205.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ll see the list of people whom you can filter by their job position. To get their emails, you just need to add them to the prospect list:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13674\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background323.png\" alt=\"Find email addresses of reporters\u00a0\" width=\"850\" height=\"294\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background323.png 1197w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background323-300x104.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background323-1024x354.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background323-768x266.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Besides, you can collect email addresses from any website on the go without having to switch between the tabs with the <\/span><a href=\"https:\/\/snov.io\/extension\"><span style=\"font-weight: 400;\">Snov.io Email Finder extension for Chrome<\/span><\/a><span style=\"font-weight: 400;\">! Simply launch it, and you&#8217;ll get a list of email addresses, so you can either add them all to your list or select and save specific ones.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13675\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background324.png\" alt=\"Find email addresses of reporters\u00a0\" width=\"850\" height=\"503\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background324.png 1677w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background324-300x178.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background324-1024x606.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background324-768x455.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background324-1536x910.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><em><b>Tip from Snov.io:<\/b><span style=\"font-weight: 400;\"> once you have your PR contact list in hand, <\/span><b>divide them into categories<\/b><span style=\"font-weight: 400;\">, e.g., based on the topics they cover. This will come in handy when you step into the main stage of your media outreach \u2014 email campaign.<\/span><\/em><\/p>\n<h3 id=\"step_3\"><span style=\"font-weight: 400;\">Step 3. Choose the PR outreach approach<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You&#8217;ve finally collected email addresses and are now ready to start crafting a pitch that cannot be ignored and establish communication with reporters. But you can&#8217;t start doing it hot off the press!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, think over a public relations tactic that best suits your outreach goals \u2014 be that getting more exposure or raising awareness about your product or service. We&#8217;ll list the seven most popular ones, loved by public relations specialists:<\/span><\/p>\n<p><b>Article mistake<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The trick here is not to appear as if you look down on the journalist. Don&#8217;t be too rough, and don&#8217;t rub the mistakes into the recipient&#8217;s face. Show your willingness to help instead! Don&#8217;t mention more than 2-3 mistakes from the article, and make sure to provide a reason to continue the conversation.<\/span><\/p>\n<p><b>Pitch to an author you&#8217;ve met<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve previously communicated with a reporter, then, of course, it&#8217;s worth reminding them of that moment. Let&#8217;s say you met at some event and received a valuable piece of advice from this person, which you are grateful for. Then in your email, you can offer to work together on the publication and mention how you can return a favor.<\/span><\/p>\n<p><b>Writer\/content contribution<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To get in contact with a journalist easily, all you have to do is share relevant content. For example, suppose they&#8217;ve recently published an article that is missing a few essential details. In that case, you can send them additional research done by you or influencer comments that you collected while conducting interviews.<\/span><\/p>\n<p><b>Partnership inquiry<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Write about what made you interested in the company, website, or blog where the journalist works. Share the information about your brand and product, explain how you can be helpful to each other, describe the benefits that you can bring (e.g., % of the profits), and find common ground.<\/span><\/p>\n<p><b>Infographic contribution<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.adobe.com\/express\/create\/infographic\" rel=\"nofollow noopener\" target=\"_blank\">Infographic<\/a> works great on social media (specifically Twitter, Instagram, and <a href=\"https:\/\/snov.io\/blog\/linkedin-automation-tools\/\">LinkedIn<\/a>)! And reporters working on these platforms might be more than happy to share evidence and free statistics alongside their opinions. So why not offer a reporter a data visualization of their particular project?<\/span><\/p>\n<p><b><i>Pro tip:<\/i><\/b><i><span style=\"font-weight: 400;\"> Use a 2-part soft-sell PR approach and don&#8217;t share the link to an infographic right in the first email. Ask if they&#8217;re interested in it first. <\/span><\/i><i><span style=\"font-weight: 400;\">This will help you stand out from those who send out bulk emails just to get backlinks.<\/span><\/i><\/p>\n<p><b>Exclusive news<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Reach out by saying you want the journalist to cover some exclusive material no one has written about yet. Mention they are the most competent in delivering such news, cite a recent article from the journalist&#8217;s website to prove the point, and they might eat the bait!<\/span><\/p>\n<p><b>New feature release<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of exclusiveness\u2026 A new feature release is a perfect opportunity for press outreach. Find a journalist who writes reviews, for example, about SaaS tools and their features, depending on your niche, and invite them to write about your product. Of course, make sure the offer is beneficial to both parties.<\/span><\/p>\n<h3 id=\"step_4\"><span style=\"font-weight: 400;\">Step 4. Build and send highly personalized automated PR email campaigns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that the public realtions strategy has been chosen let&#8217;s move on to the next and, probably, most significant stage of your PR outreach \u2014 sending out email campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s take a look at how to craft your perfect PR email template and how Snov.io can help you seal the deal.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to create your PR outreach message?<\/span><\/h4>\n<p><b>Subject line<\/b><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember what we&#8217;ve said at the beginning of the article? Reporter inboxes are usually crammed with emails. You need to make your subject line stand out! If it isn&#8217;t memorable, high chances are, your email will a) be sent into a Trash folder; b) sink into oblivion in your recipient&#8217;s inbox.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What works for us is writing subject lines that reflect why we&#8217;re reaching out or the main benefit of our offer. And since everyone&#8217;s time is priceless, we suggest keeping the <\/span><a href=\"https:\/\/snov.io\/blog\/best-email-subject-lines-for-sales\/#why\"><span style=\"font-weight: 400;\">subject line<\/span><\/a><span style=\"font-weight: 400;\"> short and memorable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some subject-line ideas in case you need some inspiration:<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed; border-color: #a19797; background-color: #f7f7f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">You&#8217;ve got fans at [Your Company Name]<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">There&#8217;s a typo in your [Article Name] article<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Partnership offer for [Company Name]<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Article on [Article Topic] with the latest statistics<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Launch of long-waited [Feature] from [Your Company Name]<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">An invitation to give a speech at [Event Name]<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">I like your writing style!<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Nice talking to you the other day!<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Your article [Article Name] left me with some questions<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">We&#8217;re big fans of your work<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Suggestion for your [Article Topic]<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Mind reviewing our product?<\/span><\/em><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Besides, why not conduct some <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-send-a-b-testing-campaigns\/\">A\/B testing<\/a>? This will help you find out which option is more popular with your media contacts. You can run A\/B testing using Snov.io Email Drip Campaigns feature and test up to 5 versions of the same email to see which one works best.<\/span><\/p>\n<p><b>Greeting<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Always stay polite despite your task urgency, and don&#8217;t forget to say hi and personalize your salutation. Check out our article on <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-write-cold-emails\/\"><span style=\"font-weight: 400;\">writing an email that converts<\/span><\/a><span style=\"font-weight: 400;\"> that will help you come up with a friendly and appropriate greeting.<\/span><\/p>\n<p><b>Email body<\/b><\/p>\n<p><span style=\"font-weight: 400;\">According to a <\/span><span style=\"font-weight: 400;\">survey<\/span><span style=\"font-weight: 400;\"> of 1,300 publishers, more than half of authors and editors prefer to get emails up to 200 words long. And we second that! Who would like to read a philosophical tractate while busy at work?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep it short, clear, and to the point. Make sure you include all the necessary information about who you are, why you decided to get in touch, what you want from the reporter, and what the advantages of your cooperation are.\u00a0<\/span><\/p>\n<p><b>Sign-off<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The last line of your email is as important as its beginning! Include your full name, add a clear call-to-action that would motivate the recipient to take necessary action, and finish it off with a polite sign-off, like <\/span><i><span style=\"font-weight: 400;\">&#8216;Thank you&#8217;<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">&#8216;Best wishes.&#8217;<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s one of the templates you can use for your media outreach that takes into consideration the steps and tips we&#8217;ve already discussed:<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed; border-color: #a19797; background-color: #f7f7f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Subject: Partnership offer for {{first_name}}<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Hi {{first_name:there}},<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I loved your coverage of the [RECENT STORY\/COPY] and [YOUR TAKEAWAY].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Since I&#8217;ve often enjoyed your take on things, I thought you&#8217;d be the perfect person to reach out to at [LEAD&#8217;S COMPANY\/BLOG].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I&#8217;m the [YOUR POST\/TITLE] at [YOUR COMPANY]. We&#8217;ve recently developed [ONE-SENTENCE PITCH]. In fact, our clients over at [CUSTOMER 1] and [CUSTOMER 2] have reported [SPECIFIC BENEFIT, e.g., increase in sales] since they started using [YOUR PRODUCT\/SERVICE].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We&#8217;re growing at a rapid rate [RELEVANT STATISTIC], but we&#8217;d love to get more coverage in the media. And you might just be the perfect media partner for [YOUR COMPANY]. Of course, this partnership would also be mutually beneficial, specifically:<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0[BENEFIT 1]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0[BENEFIT 2]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0[BENEFIT 3]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Does that sound like something you&#8217;d be interested in? If so, could we schedule a quick 10-minute call? Just book me at any available time on [CALENDLY LINK].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thanks,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[YOUR NAME]<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">What is good about it is that it has a short yet relevant subject line and is highly personalized. You underline that you know what topics your recipient covers and provide multiple benefits from partnering with you. You&#8217;re also super-specific about why you are contacting a reporter and what you expect from them (schedule that 10-minute call!).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using another press outreach strategy? We have your back. Choose among a variety of PR templates <\/span><a href=\"https:\/\/app.snov.io\/campaigns#\/templates\"><span style=\"font-weight: 400;\">Snov.io<\/span><\/a><span style=\"font-weight: 400;\"> has created for your easy start!<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to send a PR outreach message with Snov.io Cold Email Tool?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It&#8217;s time to go master another email automation feature that will help streamline your email outreach \u2014 <a href=\"https:\/\/snov.io\/cold-email\"><span data-sheets-root=\"1\">cold email software<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><span style=\"font-weight: 400;\">this feature<\/span><span style=\"font-weight: 400;\">, you\u2019ll be able to create a super-personalized email, add custom variables to the subject line and email body, add attachments of up to 3MB, add trackable links, set conditions and delays, and test your email before sending.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/PR-e1747058063293.png\" alt=\"PR outreach email with Snov.io\" width=\"746\" height=\"367\" class=\"aligncenter wp-image-35702\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/PR-e1747058063293.png 1154w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/PR-e1747058063293-300x147.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/PR-e1747058063293-1024x503.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/PR-e1747058063293-768x377.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h3 id=\"step_5\"><span data-preserver-spaces=\"true\">Step 5. Send follow-ups!<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Generally, you shouldn&#8217;t write to someone more than three times in a row without success. If you subtract the first email, you are left with two subsequent attempts for your presentation. There should be at least a few days between each email.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But these are not the only rules for writing follow-ups. Some more recommendations are:<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\"><strong>Don&#8217;t make follow-up emails longer<\/strong> than the initial one (busy reporters can appreciate an email they can read in seconds).<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Add new facts<\/strong>. Perhaps new data has appeared on the topic you wrote about earlier. An exciting interview came out on your website or some well-known third-party resource. Or there are recent reviews about your product.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Link to one of the recent posts of the journalist<\/strong>. This is a great way to make your subsequent communication more personal.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">And of course, <strong>check if the recipient has read your email<\/strong> using <a href=\"https:\/\/snov.io\/blog\/best-email-tracker-comparison\/\">Email Tracker<\/a> from Snov.io.<\/span><\/li>\n<\/ol>\n<p>It&#8217;s always helpful to have a couple of templates on the topic ready to start or continue the conversation with your contact as soon as possible.<\/p>\n<p>When the template is ready, the only thing left is to fill it in and add the key variables. It&#8217;s a good save of your and your correspondent&#8217;s time.<\/p>\n<p><span data-preserver-spaces=\"true\">Consider this follow-up template you can use to remind journalists about your email:<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed; border-color: #a19797; background-color: #f7f7f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><em><span data-preserver-spaces=\"true\">Subject: Previous email subject line<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">Hello {{first_name:there}),<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">My offer is still available, and I believe [YOUR COMPANY] + [LEAD&#8217;S COMPANY\/BLOG] partnership could be majorly fruitful for both sides.<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">If you missed my previous email, let me just circle back to my offer: it&#8217;s [ONE-SENTENCE PITCH], and it will bring [LEAD&#8217;S COMPANY] opportunities like:<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">\u00a0 \u00a0[BENEFIT 1]<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">\u00a0 \u00a0[BENEFIT 2]<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">\u00a0 \u00a0[BENEFIT 3]<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">I&#8217;m attaching my Calendly link [CALENDLY LINK], so you can book me at any time to discuss it. It shouldn&#8217;t take more than 10 minutes.<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">I am looking forward to talking to you.<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">Best wishes,<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">[YOUR NAME] from [YOUR COMPANY]<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"platforms\"><span style=\"font-weight: 400;\">PR outreach platforms and services<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There&#8217;s an abundance of other free and paid platforms and services to help you get press coverage, collect brand mentions, and boost your brand exposure! Each of them has its pros and cons, so let&#8217;s dive into exploring them!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">#1 Help a Reporter Out<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This FREE service is a goldmine for digital PR enthusiasts. <\/span><b>Help a Reporter Out<\/b><b> (aka HARO) <\/b><span style=\"font-weight: 400;\">allows presspeople to connect with sources that can provide expertise on a specific topic of interest, looking for media attention in relevant publications. And if it&#8217;s a natural habitat of public relations professionals, why not pay a visit to this platform?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/snov.io\/blog\/earning-high-authority-links-via-haro-help-a-reporter-out\/\">HARO<\/a> can be used as both a <\/span><b>journalist<\/b><span style=\"font-weight: 400;\"> and an <\/span><b>expert source<\/b><span style=\"font-weight: 400;\"> (although for pitching information about your product, you&#8217;ll almost certainly use it as a source). On the one hand, there are sources like you \u2014 public relations specialists looking for a place to promote their brand. On the other hand, there are journalists who are searching for sources to make their content more helpful.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background153.png\" alt=\"How to use HARO for journalists\" width=\"850\" height=\"686\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background153.png 899w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background153-300x242.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background153-768x620.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are paid pricing plans, but the free one will be enough for you. Once you register and select the topics that cover your area of interest, you will receive pitch request emails 3 times a day. Give a precise answer to a topic you are an expert in and look forward to brand mentions (that is, if a journalist approves your pitch).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12164\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background156.png\" alt=\"How to use HARO as a source for media coverage\" width=\"850\" height=\"285\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background156.png 1114w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background156-300x101.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background156-1024x344.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background156-768x258.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The only downside is that the competition is insane here. Everyone can submit their pitch, and journalists have to go through many irrelevant messages to find the ones that match their requests and requirements.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">#2 Qwoted<\/span><\/h3>\n<p><b>Qwoted<\/b> <span style=\"font-weight: 400;\">is<\/span> <span style=\"font-weight: 400;\">a HARO-like service that has similar features \u2014 you can review original media inquiries, introduce yourself as an expert, and start building relationships with reporters writing about your industry.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13676\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background325.png\" alt=\"Qwoted\" width=\"850\" height=\"544\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background325.png 719w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background325-300x192.png 300w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s as simple as HARO, but its free plan has a few drawbacks: you&#8217;ll have to wait to be approved as a source, you can reply to only 3 journalist queries per month, and you cannot see reporters&#8217; contact information.<\/span><\/p>\n<p>But hey, at least there&#8217;s less competition! Besides, you can use both services simultaneously and enjoy the best of both worlds.<\/p>\n<h3><span style=\"font-weight: 400;\">#3 Forbes Council<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, getting accepted into Forbes Councils is expensive but guarantees your content will get published on <\/span><b>Forbes<\/b><span style=\"font-weight: 400;\">, helping you craft the narrative around yourself and your company.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13677\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background326.png\" alt=\"Forbes\" width=\"850\" height=\"571\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background326.png 1463w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background326-300x201.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background326-1024x687.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background326-768x515.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The qualification criteria are not that scary \u2014 your posts need to be written on behalf of one of the senior-level executives of your company, for example, a CEO, and your company&#8217;s income must be at least $1 million.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to fill out the form first (you can do this by clicking the link <\/span><a href=\"https:\/\/councils.forbes.com\/qualify\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">). It takes time to process the application. You may be asked a couple of additional questions, after which the selection committee will send you an invoice, and you can finally submit posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The publication date will be assigned once you go through the editing stage (rework comments are likely!). Mind it; it can take 4 weeks to check and post 1 article, or sometimes even more.<\/span><\/p>\n<p><b><i>Pro tip: <\/i><\/b><i><span style=\"font-weight: 400;\">When the selection committee announces the fee, consider how many articles you can write and how many leads you expect to get, and then make a decision. Be 100% sure that your payment will meet your expectations before starting the application process.<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">#4 <\/span><span style=\"font-weight: 400;\">Newswire<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With<\/span><b> Newswire, <\/b><span style=\"font-weight: 400;\">you can connect with key media for better coverage, distribute your press releases, increase brand awareness, and drive more traffic. This platform has an excellent network for syndication right across the US. Whether you&#8217;re looking for national or local attention, they&#8217;re there to promote your business news.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13678\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background327.png\" alt=\"Newswire\" width=\"850\" height=\"453\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background327.png 1665w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background327-300x160.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background327-1024x546.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background327-768x410.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background327-1536x819.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As for the price, Newswire pricing plans start at $299. This includes advanced targeting by emailing your press release directly to the media contacts that cover your industry.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">You can write your PR pitches using different strategies: include exclusive data,\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/snov.io\/knowledgebase\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">add a media file<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0with colorful infographics, or spot mistakes in the journalist&#8217;s article. However, the basics of writing a successful pitch remain the same, and we tried to convey it in this article.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Follow our advice, use the suggested services and tools, pay attention to the templates&#8217; examples, and adapt these skills in future communication with journalists. With time and experimentation, you will discover what works for you and what doesn&#8217;t.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Good luck! Hope we&#8217;ve given some answers to your questions. We&#8217;re sure our Email Finder and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/snov.io\/blog\/a-complete-guide-to-snovio-drip-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Email Drip Campaigns<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0tools will help you make your promotion plans come true.<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fonline-pr-outreach&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13344\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background278.png\" alt=\"drips\" width=\"850\" height=\"278\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background278.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background278-300x98.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background278-1024x334.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background278-768x251.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ll show you how to build relationships with the media, find reporters, and write an email that will grab the journalist\u2019s attention and get your story told.<\/p>\n","protected":false},"author":40,"featured_media":13665,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468,472],"tags":[437,439,1011],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/13637"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=13637"}],"version-history":[{"count":3,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/13637\/revisions"}],"predecessor-version":[{"id":43770,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/13637\/revisions\/43770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/13665"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=13637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=13637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=13637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}