{"id":13733,"date":"2021-12-30T14:50:42","date_gmt":"2021-12-30T11:50:42","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=13733"},"modified":"2025-12-23T15:41:42","modified_gmt":"2025-12-23T12:41:42","slug":"sales-collateral-examples","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/sales-collateral-examples\/","title":{"rendered":"8 Modern Sales Collateral Examples To Help Your Team Close More Deals In 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you ever experienced the pain of losing a deal halfway? Have you ever seen the client go at the very\u00a0<\/span><span style=\"font-weight: 400;\">bottom of the sales funnel<\/span><span style=\"font-weight: 400;\">? If you\u2019re a sales rep, you most probably have.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So much time and effort wasted!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many reasons clients can change their minds, and the deal drops off. But today, we&#8217;ll delve deeper into how deals can fail due to the seller&#8217;s fault and how this can be avoided with the help of well-prep<\/span><span style=\"font-weight: 400;\">ared sales collateral.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><strong><a href=\"#what\">What is sales collateral?<\/a><\/strong><\/li>\n<li><strong><a href=\"#where\">Where to start?<\/a><\/strong><\/li>\n<li><strong><a href=\"#examples\">Modern sales collateral examples that convert<\/a><\/strong>\n<ul>\n<li><a href=\"#example_1\">Customer fact sheets<\/a><\/li>\n<li><a href=\"#example_2\">Sales pitch deck <\/a><\/li>\n<li><a href=\"#example_3\">Product sell sheets <\/a><\/li>\n<li><a href=\"#example_4\">Product demo videos <\/a><\/li>\n<li><a href=\"#example_5\">Email templates<\/a><\/li>\n<li><a href=\"#example_6\">Case studies<\/a><\/li>\n<li><a href=\"#example_7\">Reviews and testimonials<\/a><\/li>\n<li><a href=\"#example_8\">Sales battle cards<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><b>What is sales collateral?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Salespeople need to be equipped with a robust toolkit to build meaningful relationships with their customers and successfully close deals. They need the correct information at the right stage to convince the buyer that the product or service they&#8217;re selling is worth their money.\u00a0<\/span><\/p>\n<p><b>Sales collateral<\/b><span style=\"font-weight: 400;\"> is precisely that kind of information! It can be any material (text, visual, or video) that helps sellers propel prospects through the sales funnel and helps clients in their move toward a buying decision.<\/span><\/p>\n<h2 id=\"where\"><span style=\"font-weight: 400;\">Where to start?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first step to creating excellent<\/span><span style=\"font-weight: 400;\"> sales collateral ma<\/span><span style=\"font-weight: 400;\">terials is <\/span><b>identifying whom you&#8217;re selling to<\/b><span style=\"font-weight: 400;\"> and how your sales content can help educate sales reps on your offering.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s common knowledge that different people may find different value in the same product. Seen in this light, you should work out <\/span><a href=\"https:\/\/snov.io\/glossary\/buyer-persona\/\"><span style=\"font-weight: 400;\">buyer persona<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/snov.io\/glossary\/ideal-customer-profile\/\"><span style=\"font-weight: 400;\">ideal customer profile<\/span><\/a><span style=\"font-weight: 400;\"> documents to cover all customer categories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is your starting point, and then you can work on creating top-notch branded content using all or some of the ideas that we&#8217;ve collected for you below.<\/span><\/p>\n<h2 id=\"examples\"><span style=\"font-weight: 400;\">Modern sales collateral examples that convert<\/span><\/h2>\n<h3 id=\"example_1\"><span style=\"font-weight: 400;\">1. Customer fact sheets<\/span><\/h3>\n<p><b>Customer fact sheets<\/b><span style=\"font-weight: 400;\"> are a must-have<\/span><span style=\"font-weight: 400;\"> sales collateral fo<\/span><span style=\"font-weight: 400;\">r every salesperson, especially in <\/span><span style=\"font-weight: 400;\">B2B sales<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to basic information about the prospective company, its field of activities, billing and shipping addresses etc., a good customer fact sheet should contain essential information about its contact person. This may include the position in the company, their level of access to budgets, and their decision-making.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the prospect is active on LinkedIn or Quora, that might give you an insight into their interests and individual pain points. Try to analyze them and include them in your customer fact sheet. This data can be helpful during the consideration stage for salespeople to study the company profile and craft their sales pitch.<\/span><\/p>\n<figure id=\"attachment_13737\" aria-describedby=\"caption-attachment-13737\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13737\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background337.png\" alt=\"Customer fact sheet\" width=\"700\" height=\"998\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background337.png 752w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background337-210x300.png 210w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background337-718x1024.png 718w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-13737\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.slideteam.net\/one-page-customer-information-sheet-presentation-report-infographic-ppt-pdf-document.html\" rel=\"nofollow noopener\" target=\"_blank\">SlideTeam<\/a><\/em><\/figcaption><\/figure>\n<h3 id=\"example_2\"><span style=\"font-weight: 400;\">2. Sales pitch deck\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><b>sales deck<\/b><span style=\"font-weight: 400;\"> is usually a colorful presentation in a slide format. A salesperson should have it with them any time, day and night, to be able to show their prospects at a party after a business forum, in a taxi, or even in an elevator!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More often than not, such a presentation becomes an invaluable asset at the deal stage when a profile company employee is already familiar with your product and shows interest in it. However, due to their position, this employee doesn&#8217;t have direct access to the company budget.<\/span><\/p>\n<h4><b>Target: to convince a decision-maker<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a real-life example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An IT-company sales rep presented their product \u2014 <\/span><a href=\"https:\/\/snov.io\/glossary\/email-automation\/\"><span style=\"font-weight: 400;\">email automation tool<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 to a PR manager of a large company. At the meeting, the PR manager was amazed at the power of this tool to simplify the search and interaction with influencers. The solution would significantly reduce the <a href=\"https:\/\/snov.io\/blog\/online-pr-outreach\/\">PR<\/a> person&#8217;s time and effort, and therefore, he&#8217;s shown interest in purchasing this advanced IT product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But to acquire it, he needs to present it to the entire marketing team and obtain the CMO&#8217;s consent. The sales deck is perfect for such a presentation! And if it&#8217;s prepared properly, consider the deal is yours.<\/span><\/p>\n<h4><b>Good\/bad sales deck<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A good sales deck should give your prospects a\u00a0<\/span><b>big picture of your product<\/b><span style=\"font-weight: 400;\"> or service but\u00a0in\u00a0a concise manner.\u00a0Potential customers don&#8217;t care about your product \u2013 this is the rule every salesperson should keep in mind. What they do care about is their problem which your product or service will solve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of sales collateral aims to demonstrate how it is when the prospect has a problem and the state when that pain point has been removed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try not to make the following mistakes to avoid spoiling the whole impression of the product, no matter how wonderful it is:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u274c A bad sales deck is too much about you, not the customers and their needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u274c It&#8217;s product-driven, not story-driven.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u274c It&#8217;s delivered in a confusing and awkward manner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u274c It has too much text and information overload.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of a sales deck length\u2026<\/span><\/p>\n<h4><b>The shorter, the better<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A sales deck should by no means be a long read, i.e., <\/span><b>20 slides max.<\/b><span style=\"font-weight: 400;\"> of a well-structured and well-illustrated text.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually, a prospect spends 10 minutes looking through your 20-page deck. That&#8217;s only 30 seconds a slide! So, try to limit your sales deck text to <\/span><b>30 words per slide<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just look at the Snapchat sales deck below, they did a really good job with it:<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"595\" height=\"485\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/23xjKcXJR5YiNF\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px; text-align: center;\"><em><strong> <a title=\"Snapchat Advertising Sales Deck\" href=\"\/\/www.slideshare.net\/ryangum\/snapchat-advertising-sales-deck\" target=\"_blank\" rel=\"noopener\">Snapchat Advertising Sales Deck<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/ryangum\" target=\"_blank\" rel=\"noopener\">Ryan Gum<\/a><\/strong><\/em><\/div>\n<h3 id=\"example_3\"><span style=\"font-weight: 400;\">3. Product sell sheets\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Prospects are often not willing to spend much time studying a large presentation about your offering. In this case, a more convenient<\/span><span style=\"font-weight: 400;\"> sales enablement collateral <\/span><span style=\"font-weight: 400;\">has always been a <\/span><b>one-page product data sheet<\/b><span style=\"font-weight: 400;\"> used by salespeople for decades.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Briefly, it lists all the facts regarding your product or service to answer the prospect&#8217;s questions promptly. It can also include technical details, data protection policies, or technical comparisons with competitors, etc., as nobody is safe from hyper-technical queries.\u00a0<\/span><\/p>\n<figure id=\"attachment_13741\" aria-describedby=\"caption-attachment-13741\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13741\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background338.png\" alt=\"Product sell sheet\" width=\"700\" height=\"893\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background338.png 527w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background338-235x300.png 235w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-13741\" class=\"wp-caption-text\"><em>Source: Yumpu<\/em><\/figcaption><\/figure>\n<h4><b>Modern version of product data sheets<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In our time, product data sheets are losing their efficiency because they&#8217;re, well, boring. Who wants to read black-and-white tables, charts, and impersonal specifications?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It would be best to have more magne<\/span><span style=\"font-weight: 400;\">tic sales collateral mate<\/span><span style=\"font-weight: 400;\">rial to maximize sales and boost your bottom line. The compelling alternative to the outdated product data sheets is visually stunning, persuasive <\/span><b>product sell sheets<\/b><span style=\"font-weight: 400;\"> that can take your product sales to the next level.<\/span><\/p>\n<figure id=\"attachment_13760\" aria-describedby=\"caption-attachment-13760\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13760\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background339.png\" alt=\"Product sell sheet\" width=\"700\" height=\"898\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background339.png 848w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background339-234x300.png 234w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background339-798x1024.png 798w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background339-768x985.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-13760\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.visme.co\/templates\/product-sell-sheet\/smartwatch-product-sell-sheet-templates-1425286341\/\" rel=\"nofollow noopener\" target=\"_blank\">Visme<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Unlike dry and data-driven product data sheets, product sell sheets are eye-catching, telling customers in simple words how they&#8217;ll benefit from buying your product. And although they contain all the same technical information about the product, it&#8217;s presented in a modern, easy-to-read way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can then tailor your sell sheets to different buying personas and send the relevant ones to a potential customer via email just moments after they inquire.\u00a0<\/span><\/p>\n<h3 id=\"example_4\"><span style=\"font-weight: 400;\">4. Product demo videos\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the biggest challenges of selling a product, especially a high-tech one, online is making sure prospects understand precisely what it is.\u00a0Another issue is that your audience can&#8217;t touch, feel or hold the product, which is frustrating for many.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taking your audience through a demo with the help of an expert or an animation can give your prospects an idea of how your product or service works and how it can solve their problems.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/CS76mK58urI\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4><b>Demos help win a sale<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It would be a big mistake not to capitalize on this trend as about <\/span><b>75%<\/b><span style=\"font-weight: 400;\"> of customers<\/span><span style=\"font-weight: 400;\"> are more likely to purchase a product or service if they can watch a video explaining its use beforehand. Demo videos are valuab<\/span><span style=\"font-weight: 400;\">le sales collateral pieces to<\/span><span style=\"font-weight: 400;\"> have in your sales toolbox as prospects want to see the offering in action before making a final decision.\u00a0<\/span><\/p>\n<h4><b>Recorded and\u00a0live\u00a0demos\u00a0<\/b><\/h4>\n<p><b>Recorded demos<\/b><span style=\"font-weight: 400;\">\u00a0are video demonstrations that potential customers can access at any time. They can give you valuable leads from registration on your website.<\/span><\/p>\n<p><b>Live demos<\/b><span style=\"font-weight: 400;\"> are now gaining momentum. These are live-streamed and hosted at a particular link that users can access after registering. It takes quite a lot of effort to organize live streaming for the first time, but it&#8217;s worth it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step is to find the right video engagement platform that&#8217;ll allow you to host live demos\u00a0and engage with your audience to qualify leads throughout the demo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type <\/span><span style=\"font-weight: 400;\">of sales collateral also gives<\/span><span style=\"font-weight: 400;\"> your prospects a chance to ask yet unanswered sales questions in real-time and fill the gaps in their understanding of your product.<\/span><\/p>\n<h3 id=\"example_5\"><span style=\"font-weight: 400;\">5. <\/span><span style=\"font-weight: 400;\">Email templates<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email is one of the most effective ways to connect with potential customers during the <\/span><a href=\"https:\/\/snov.io\/glossary\/prospecting\/\"><span style=\"font-weight: 400;\">prospecting sales stage<\/span><\/a><span style=\"font-weight: 400;\">. But once you&#8217;ve established that connection, the deal results are still vague and uncertain.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the high-pressure environment, a refusal or lack of response from a prospect is perceived by many salespeople as a signal to stop further action.<\/span><\/p>\n<p><b><i>Fact:<\/i><\/b> <b><i>44% of sales reps<\/i><\/b><i><span style=\"font-weight: 400;\"> quit after the first follow-up, the next <\/span><\/i><b><i>22%<\/i><\/b><i><span style=\"font-weight: 400;\"> stop trying after the second follow-up. After the fourth, only <\/span><\/i><b><i>8% <\/i><\/b><i><span style=\"font-weight: 400;\">remain<\/span><\/i><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h4><b>Follow-up is the key<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Successful sales reps are those 8% who keep trying to break the wall with repeated follow-up emails. To structure the process, they first identify common email types and then create email templates (which are considered one of the most valu<\/span><span style=\"font-weight: 400;\">able sales collateral <\/span><span style=\"font-weight: 400;\">pieces to save salespeople&#8217;s time and energy).\u00a0<\/span><\/p>\n<h4><b>Automate or die<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Leading marketing automation platforms like Snov.io help simplify the email sending process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They provide advanced yet easy-to-use tools for effective <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-create-a-drip-campaign-step-by-step\/\"><span style=\"font-weight: 400;\">personalized mailing campaigns<\/span><\/a><span style=\"font-weight: 400;\">, including a library of creative and appealing email templates for each stage of interaction with the prospect. You choose the text, the number of emails, intervals between them, and variables. And if you build your email chain wisely, you can achieve exciting results.<\/span><\/p>\n<figure id=\"attachment_26783\" aria-describedby=\"caption-attachment-26783\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26783\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/collateral.png\" alt=\"Snov.io email template example\" width=\"746\" height=\"430\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/collateral.png 1320w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/collateral-300x173.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/collateral-1024x590.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/collateral-768x442.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption id=\"caption-attachment-26783\" class=\"wp-caption-text\"><em>Source: Snov.io<\/em><\/figcaption><\/figure>\n<h4><b>Know the email owner<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Meanwhile, it&#8217;s crucial to know who the email address owner is to personalize emails as much as possible. You can search for addresses using Snov.io <\/span><a href=\"https:\/\/snov.io\/email-finder\"><span style=\"font-weight: 400;\">Email Finder<\/span><\/a><span style=\"font-weight: 400;\"> or use <\/span><a href=\"https:\/\/snov.io\/email-verifier\"><span style=\"font-weight: 400;\">Email Verifier<\/span><\/a><span style=\"font-weight: 400;\"> to check your email database in minutes. No more abandoned and irrelevant emails!<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-collateral-examples&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12376\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background186.png\" alt=\"finder\" width=\"850\" height=\"266\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background186.png 1060w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background186-300x94.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background186-1024x321.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/09\/Background186-768x241.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h3 id=\"example_6\"><span style=\"font-weight: 400;\">6. Case studies<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The case studies principle is simple and tested in sales for centuries. If the customer sees you&#8217;ve successfully solved someone else&#8217;s similar problem, there will be much less reason to doubt the choice.\u00a0<\/span><\/p>\n<h4><b>Not for all businesses<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">However, it&#8217;s worth noting that case studies aren&#8217;t suitable for every business. This type of sales collateral will work best and pay back the effort if you create an exciting story reflected in it. But if you sell a typical product or service, and there&#8217;s nothing much exciting to show, you&#8217;d better choose some other type of sales enablement collateral.<\/span><\/p>\n<h4><b>Case study step-by-step<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Essentially, a case study is a story of how a client hit their target by using your solution. It helps prospective customers whom you show the case to visualize themselves in the same situation. It would be great if you build it according to all the canons of drama: with a problem, difficulties, obstacles in its realization and, as a result, a happy ending.<\/span><\/p>\n<figure id=\"attachment_13764\" aria-describedby=\"caption-attachment-13764\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13764\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background341.png\" alt=\"Case study\" width=\"850\" height=\"574\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background341.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background341-300x203.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background341-768x519.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-13764\" class=\"wp-caption-text\"><em>Source: Affde<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">For example, describe how your IT solution has been implemented in one of your client&#8217;s companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s vital to show that not everything was smooth at once in that process, but the client successfully managed it with the help of your dedicated technical support. This way, you&#8217;ll show how much your solution helped your client&#8217;s business, preferably backing it up with specific data (reduced operation time, increased revenue, etc.).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also collect testimonials of your grateful clients and include them in the case study in the form of a quote to build even more trust.<\/span><\/p>\n<h3 id=\"example_7\"><span style=\"font-weight: 400;\">7. Reviews and testimonials<\/span><\/h3>\n<p><b><i>Fact:<\/i><\/b> <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/?SSAID=314743&amp;SSCID=c1k5_intbt#\" target=\"_blank\" rel=\"noopener\"><b><i>87% of customers<\/i><\/b><\/a><i><span style=\"font-weight: 400;\"> read online reviews for local businesses before interacting.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Not surprisingly, people trust unbiased opinions much more than the information displayed on the &#8220;About Us&#8221; section of your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why building a process that would encourage customers to write reviews and testimonials about your product or service is crucial.\u00a0<\/span><\/p>\n<figure id=\"attachment_13765\" aria-describedby=\"caption-attachment-13765\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13765\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background342.png\" alt=\"Reviews and testimonials\" width=\"850\" height=\"421\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background342.png 923w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background342-300x149.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background342-768x380.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-13765\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.g2.com\/products\/snovio\/reviews#reviews\" target=\"_blank\" rel=\"noopener\">G2<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Online reviews are great but not enough. To convert them into <\/span><span style=\"font-weight: 400;\">sales collateral, <\/span><span style=\"font-weight: 400;\">organize follow-up surveys to know the opinions of the customers who have already bought from you. To do this, first create a testimonial form, which is easy to fill out and doesn&#8217;t take much of the client&#8217;s time, and send it by email with the subject line &#8220;We value your opinion.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create a database and select the best and most appealing testimonials that you find worth showing your prospects. But be sure to ask permission to use them on your website or in any other promotional material! It&#8217;s not a matter of politeness; it&#8217;s a matter of your company&#8217;s reputation.<\/span><\/p>\n<h3 id=\"example_8\"><span style=\"font-weight: 400;\">8. Sales battle cards<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Who will argue that sales are a constant battlefield where brands compete for customer attention? No one. Not surprisingly, one of the popu<\/span><span style=\"font-weight: 400;\">lar sales enablement tools is <\/span><b>s<\/b><b>ales battle cards<\/b><span style=\"font-weight: 400;\">, designed to help salespeople outsmart their competition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crucially, sales reps need to acknowledge that competition exists and competitors can be tough. You need to know how strong\/weak your business is in comparison.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales battle cards include this information, helping salespeople understand their position in the market, strengths, weaknesses, and unique selling points to answer possible counter questions from clients.\u00a0<\/span><\/p>\n<figure id=\"attachment_13766\" aria-describedby=\"caption-attachment-13766\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13766\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background343.png\" alt=\"Sales battle cards\" width=\"850\" height=\"494\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background343.png 752w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/Background343-300x174.png 300w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-13766\" class=\"wp-caption-text\">Source: <em>Sales Hacker<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">When preparing content for this type <\/span><span style=\"font-weight: 400;\">of sales collateral, y<\/span><span style=\"font-weight: 400;\">ou should bear in mind the 5 questions that need comprehensive answers:\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who are my competitors, and how do I spot them?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In what ways do my competitors approach the market?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In what ways do we differentiate from this competitor?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the best ways to attack?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is my defense strategy?\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The answers to the above questions will help you plant the seed that you are the better option when it comes to solving particular pain points. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The market situation is constantly changing. That&#8217;s why don&#8217;t forget to update your battle cards accordingly to deliver accurate information to your clients.\u00a0<\/span><\/p>\n<h2><b>To sum it up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sales collateral are<\/span><span style=\"font-weight: 400;\"> living documents, and their forms and shapes are constantly evolving, as well as <a href=\"https:\/\/snov.io\/blog\/email-marketing-automation-tools\/\">marketing tools<\/a>, ways to do business, and the world on the whole. If your sales team hasn&#8217;t used some of the above <\/span><span style=\"font-weight: 400;\">sales enablement collateral<\/span><span style=\"font-weight: 400;\">, isn&#8217;t it high time to try? It may happen that using these modern marketing tools to supplement or replace the ones you already have will help close a lot more deals in the coming year and skyrocket your company revenue.<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-collateral-examples&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13364\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background279.png\" alt=\"crm\" width=\"850\" height=\"220\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background279.png 1532w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background279-300x78.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background279-1024x265.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/Background279-768x199.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to prevent a deal breakdown in the bottom of the sales funnel? Sales collateral applied at the later stages of interaction with prospects can be in handy!<\/p>\n","protected":false},"author":63,"featured_media":13736,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470],"tags":[8,30,613],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/13733"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=13733"}],"version-history":[{"count":2,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/13733\/revisions"}],"predecessor-version":[{"id":44820,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/13733\/revisions\/44820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/13736"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=13733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=13733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=13733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}