{"id":14524,"date":"2022-02-22T12:52:43","date_gmt":"2022-02-22T09:52:43","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=14524"},"modified":"2025-12-23T16:51:01","modified_gmt":"2025-12-23T13:51:01","slug":"crm-trends","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/crm-trends\/","title":{"rendered":"CRM Trends To Pay Attention To In 2026 To Grow Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The popularity of CRM systems has been increasing rapidly over the past few years. And not without reason!<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">50%<\/span><span style=\"font-weight: 400;\"> of business owners say they leveled up <\/span><b>productivity<\/b><span style=\"font-weight: 400;\">, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">92%<\/span><span style=\"font-weight: 400;\"> achieved <strong>revenue goals<\/strong><\/span><span style=\"font-weight: 400;\">, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">47%<\/span><span style=\"font-weight: 400;\"> improved their <\/span><b>customer satisfaction.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All with the help of CRM.\u00a0<\/span><span style=\"font-weight: 400;\">Impressive, isn&#8217;t it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, to see the benefits we&#8217;ve mentioned above, you need to keep up with the ever-changing CRM trends, which can be pretty overwhelming. We did our research and compiled a list of 9 CRM best practices you can follow to take your business to the next level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So grab a pen and a notebook and write down the recipe for success in 2026!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why is CRM important for your business?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14530\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background415.png\" alt=\"CRM benefits\" width=\"479\" height=\"504\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background415.png 479w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background415-285x300.png 285w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Over the past few years, CRMs have evolved from simple contact management tools into holistic one-stop solutions for running and growing businesses of all sizes. With their help, you can track the buyer&#8217;s journey and make data-driven decisions to skyrocket sales and <\/span><span style=\"font-weight: 400;\">revenues<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the main advantages of CRM systems for <\/span><span style=\"font-weight: 400;\">B2B<\/span><span style=\"font-weight: 400;\"> companies, to name a few:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Data visualization<\/span><\/h3>\n<p><b>Why is it so crucial?<\/b><span style=\"font-weight: 400;\"> Sales guys take a lot of steps while moving leads down the sales funnel and converting them into customers, so it&#8217;s necessary to control the entire sales pipeline. The best way to do this is through visualization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making first contact, following up, conducting negotiations, exchanging documents \u2014 all these steps can be visually monitored to see the deal progress.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Efficient sales process<\/span><\/h3>\n<p><b>Why is it so important? <\/b><span style=\"font-weight: 400;\">As a rule, a B2B CRM system includes a set of tools that allow you to organize the entire sales process, from collecting data to managing customer databases, tracking customer interactions, and processing transactions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s no surprise having that many tools and features at your disposal (and actively using them!) will significantly boost your company&#8217;s sales.<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fcrm-trends&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14312\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background-28.png\" alt=\"Snov.io CRM banner\" width=\"850\" height=\"228\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background-28.png 1532w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background-28-300x80.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background-28-1024x275.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background-28-768x206.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Reliable analytics<\/span><\/h3>\n<p><b>Why is it so crucial? <\/b><span style=\"font-weight: 400;\">A CRM system collects customer data and helps you uncover valuable insights that will impact your business decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on the gathered data, you can decide what customer segments you need, choose effective customer retention strategies, learn which clients contribute to the highest profits, and conduct predictive modeling\u00a0 \u2014 the possibilities are endless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What can we say&#8230; B2B CRM systems are integral for companies&#8217; development and efficiency. Many mundane tasks are solved, workflow problems are solved, and client interaction is improved. It&#8217;s better not to run a business without CRM, as you won&#8217;t bypass your competitors!<\/span><\/p>\n<h2>What CRM trends to follow to grow your business in 2026?<\/h2>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #edfafa;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><strong>CRM trends to look out for in 2026:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Trend #1. AI boom<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Trend #2. More useful integrations<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Trend #3. Beginner-friendly CRM<\/span><\/li>\n<li id=\"trend_4\"><span style=\"font-weight: 400;\">Trend #4. Customer self-service<\/span><\/li>\n<li id=\"trend_5\"><span style=\"font-weight: 400;\">Trend #5. Mobile CRM<\/span><\/li>\n<li id=\"trend_6\"><span data-preserver-spaces=\"true\">Trend #6. More industry-specific CRM systems<\/span><\/li>\n<li id=\"trend_7\"><span data-preserver-spaces=\"true\">Trend #7. Voice technology<\/span><\/li>\n<li id=\"trend_8\"><span data-preserver-spaces=\"true\">Trend #8. Onboarding<\/span><\/li>\n<li id=\"trend_9\"><span data-preserver-spaces=\"true\">Trend #9. The growing popularity of social CRM<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"trend_1\"><span style=\"font-weight: 400;\">Trend #1. AI boom<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14528\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background414.png\" alt=\"AI CRM\" width=\"850\" height=\"438\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background414.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background414-300x155.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background414-1024x528.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background414-768x396.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to the implementation of AI in <\/span><a href=\"https:\/\/snov.io\/blog\/best-sales-crm-software\/\"><span style=\"font-weight: 400;\">CRM<\/span><\/a><span style=\"font-weight: 400;\"> systems, sales and marketing teams can now not only meet the needs of customers but also <strong>predict what pain points<\/strong> they have.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI collects a wealth of information about how, where, and why your clients make purchases, allowing you to develop better sales and marketing strategies through the finer segmentation of your target audience. <\/span><span style=\"font-weight: 400;\">Now you can <strong>get real-time information<\/strong> about customers&#8217; demographic characteristics, preferences, worldviews, interests, and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The better you understand why your target audience makes one choice or another, what they need, and how they come to purchase, the more likely you&#8217;ll make the customer experience more personalized. And mind it, <\/span><a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/it_it\/www\/pdf\/connected-customer-report-2020.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">80% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> view the experience a company provides as important as its products or services.<\/span><\/p>\n<p><strong>Snov.io<\/strong> has already launched its impressive <a href=\"https:\/\/snov.io\/ai-email-writer\">AI Email Writer<\/a>, which you can use together with its free CRM for crafting email messages automatically based on your goals.\u00a0 Just mention what\u2019s special about your brand and offer, and the tool will create a well structured, personalized email with an engaged subject line in seconds:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26578\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/08\/1713433017.png\" alt=\"Snov.io AI\" width=\"746\" height=\"343\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/08\/1713433017.png 1256w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/08\/1713433017-300x138.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/08\/1713433017-1024x471.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/08\/1713433017-768x353.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In 2026, CRM systems will continue to carry out more and more routine operations. AI will be able to further assist with reporting and predictive modeling by pulling out useful data while processing information, developing the analytical capabilities of the system, and using sophisticated algorithms to predict sales with a high degree of accuracy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, this will give the business an advantage in understanding the industry dynamics and development.<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Snov.io AI Email Writer<\/p>\n<p class=\"content-banner__description\">All you need to automate and personalize your email copywriting<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fcrm-trends&amp;cta_type=banner&amp;_gl=1%2a1q2dvfw%2a_ga%2aNTk2MDQyMzQwLjE2OTUzNzQ4ODU.%2a_ga_BNRTCNFP5Y%2aMTcxMzc3MDE1Ni43Ni4xLjE3MTM3ODc2MzQuMTYuMC4w%2a_ga_TKFKTRN012%2aMTcxMzc4NTk4NS4yMjcuMS4xNzEzNzg3NjM0LjAuMC4w\">Try it now<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Email-AI-1.png\" alt=\"Snov.io AI Email Writer\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h3 id=\"trend_2\"><span style=\"font-weight: 400;\">Trend #2. More useful integrations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Everyone likes it when the new tool they use can integrate seamlessly with their other favorite apps and platforms. This is the only way all company employees can be on the same page and actively cooperate without switching from one tab\/program to another. A key to well-coordinated, optimized, and efficient work!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For each type of business, it&#8217;s important to be able to<strong> link your CRM with messengers, mailing services, <\/strong><\/span><strong><a href=\"https:\/\/snov.io\/glossary\/chatbots\/\">chatbots<\/a><\/strong><span style=\"font-weight: 400;\"><strong>, call services, and whiteboards<\/strong> \u2014 in short, with all sorts of tools that will allow you to communicate with customers over several different platforms, drive cross-team collaboration during the entire sales cycle, and so on.<\/span><\/p>\n<figure id=\"attachment_14546\" aria-describedby=\"caption-attachment-14546\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14546\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background416.png\" alt=\"CRM integrations\" width=\"850\" height=\"591\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background416.png 1302w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background416-300x209.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background416-1024x713.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background416-768x534.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-14546\" class=\"wp-caption-text\"><em>CRM integration examples (Source: Snov.io)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Due to the popularity of integrations, of course, CRMs will continue expanding their integration possibilities to meet the changing demands in 2026.\u00a0<\/span><\/p>\n<h3 id=\"trend_3\"><span style=\"font-weight: 400;\">Trend #3. Beginner-friendly CRM<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To work with a multifunctional CRM assistant, you no longer need to sit for hours to understand the system. There are already simplified options that are not inferior to complex CRMs in terms of capabilities and can help reduce the time spent onboarding employees and get the desired results much faster.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s take a Snov.io free <\/span><a href=\"https:\/\/snov.io\/sales-crm\"><span style=\"font-weight: 400;\">CRM<\/span><\/a><span style=\"font-weight: 400;\"> as an example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s user-friendly \u2014 you&#8217;ll figure it out and <strong>start working in it in just a few minutes<\/strong>. You can immediately organize your lead base and focus on the most promising leads so as not to waste time on those potential customers who are not interested in closing a deal.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26463\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/12-sales-tracking.png\" alt=\"Snov.io CRM view\" width=\"746\" height=\"289\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/12-sales-tracking.png 1391w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/12-sales-tracking-300x116.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/12-sales-tracking-1024x396.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/12-sales-tracking-768x297.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here you can work together with your team, control at what stage each team member is, and analyze the campaigns&#8217; successes and failures to create a more effective sales strategy in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This CRM also has a number of tools to empower you: you can find new leads with <\/span><a href=\"https:\/\/snov.io\/email-finder\"><span style=\"font-weight: 400;\">Email Finder<\/span><\/a><span style=\"font-weight: 400;\">, verify emails with <a href=\"https:\/\/snov.io\/email-verifier\">Email Verifier<\/a>, and get more leads via the <a href=\"https:\/\/snov.io\/linkedin-automation-tools\">L<span data-sheets-root=\"1\">inkedIn prospecting tool<\/span><\/a><\/span>\u00a0<span style=\"font-weight: 400;\">\u2014 all on the same platform<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, there are other new beginner-friendly CRMs that came out in 2021 on Product Hunt, so you can check them out, too!<\/span><\/p>\n<h3 id=\"trend_4\"><span style=\"font-weight: 400;\">Trend #4. Customer self-service<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s be honest, some of us prefer finding answers to our questions ourselves instead of getting help from someone else.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our clients are just like that! While some opt for getting customer support via email, phone, or live chat, others enjoy using <\/span><b>self-service portals <\/b><span style=\"font-weight: 400;\">where they can autonomously register cases, find solutions in the <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/\"><span style=\"font-weight: 400;\">knowledge base<\/span><\/a><span style=\"font-weight: 400;\">, become more independent, and rely less on company representatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not to mention, self-support portals are hassle-free and can be accessed 24\/7!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve not followed this trend yet, then it\u2019s better to start right now because almost <\/span><span style=\"font-weight: 400;\">70% of customers<\/span><span style=\"font-weight: 400;\"> prefer self-service over speaking to a customer service agent. If this opportunity isn\u2019t available, this might deter targeted leads from choosing you over your competitors. And you certainly don\u2019t want this!<\/span><\/p>\n<figure id=\"attachment_14558\" aria-describedby=\"caption-attachment-14558\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14558\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background419.png\" alt=\"Self-service importance\" width=\"850\" height=\"661\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background419.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background419-300x233.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background419-1024x797.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background419-768x598.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-14558\" class=\"wp-caption-text\"><em>Self-service importance (Source: <a href=\"https:\/\/www.zendesk.com\/blog\/searching-for-self-service\/\" target=\"_blank\" rel=\"noopener\">Zendesk<\/a>)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">And if you don&#8217;t see yourself setting up a self-service portal, what about future-proofing your customer service with other CRM integrations? For example, it can be a chatbot where users can ask a question, raise a concern, check the status of their order, and, possibly, receive personalized offers.<\/span><\/p>\n<h3 id=\"trend_5\"><span style=\"font-weight: 400;\">Trend #5. Mobile CRM<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No matter the industry, job position, product offered, and company size, sales reps and marketers now don\u2019t let their smartphones out of their hands, expecting real-time information to be available from anywhere. It\u2019s only logical for CRM systems to go mobile, too!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We mean, the numbers below speak for themselves:<\/span><\/p>\n<figure id=\"attachment_14559\" aria-describedby=\"caption-attachment-14559\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14559\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background420.png\" alt=\"Mobile CRM importance\" width=\"850\" height=\"361\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background420.png 1013w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background420-300x127.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background420-768x326.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-14559\" class=\"wp-caption-text\"><em>Mobile CRM importance<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In addition, according to statistics, <\/span><span style=\"font-weight: 400;\">50%<\/span><span style=\"font-weight: 400;\"> of teams have already <strong>increased their productivity through mobile CRM<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s cool when you can access important business information no matter where you are, without having to run around looking for a desktop. This promotes a collaborative work environment and enables sales reps to close deals with fewer interactions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Haven\u2019t found a mobile CRM tool that suits your needs? Keep your head up! In 2026, we expect to see even more mobile CRMs that can work equally well on a variety of platforms, operating systems, and screen sizes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main mobile CRM drawback, though, is their safety. CRM systems used by different organizations contain a lot of important data, the leakage of which is equal to the loss of a business, and mobile solutions, as we know, are easier to hack.<\/span><\/p>\n<h3 id=\"trend_6\"><span data-preserver-spaces=\"true\">Trend #6. More industry-specific CRM systems<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">There are plenty of CRMs offering industry-specific solutions that boast specialized features that can be more effective in <strong>helping your company remain competitive<\/strong> in your niche. And since pretty much every industry you can think of (real estate, manufacturing, hospitality, you name it) has an industry-specific CRM these days, we expect this trend to go viral in 2026.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let&#8217;s take a customer service CRM as an example. It&#8217;s designed to enable users to communicate across numerous channels, build a cohesive team, and keep track of consumer interactions in a single database.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In HubSpot&#8217;s case, it&#8217;s part of a more extensive integrated CRM system that also handles sales and marketing.<\/span><\/p>\n<figure id=\"attachment_14602\" aria-describedby=\"caption-attachment-14602\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14602\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background429.png\" alt=\"HubSpot CRM\" width=\"850\" height=\"376\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background429.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background429-300x133.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background429-1024x453.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background429-768x340.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-14602\" class=\"wp-caption-text\"><em>Industry-specific CRM example (Source: HubSpot)<\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Such CRM solutions are easier to customize than their general use counterparts because vertical systems are designed to accommodate a variety of processes unique to the industry.<\/span><\/p>\n<h3 id=\"trend_7\"><span data-preserver-spaces=\"true\">Trend #7. Voice technology<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Yes, this one might fit the &#8220;AI boom&#8221; section as well, but we&#8217;ve decided to underline the voice technology importance one more time.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Amazon Alexa and Google Assistant have spawned an immense number of ideas for voice technology use, from households to security systems. No wonder smart voice assistants may soon become an addition to CRM platforms since more than\u00a0<\/span><strong>90%<\/strong><span data-preserver-spaces=\"true\"><strong>\u00a0of users consider this technology helpful<\/strong> not only to save time but also to improve the quality of life.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s assumed that integrating CRM systems with voice assistants will make it easier to track tasks, ensure quick access to information using voice commands, allow to transfer data and notify your colleagues about changes in customer data, and, in general, save employees their effort.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14605\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background430.png\" alt=\"Voice technology\" width=\"850\" height=\"438\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background430.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background430-300x155.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background430-1024x528.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background430-768x396.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">The integration has already begun, with Salesforce&#8217;s Einstein Voice Assistant allowing salespeople to monitor customer data easily and share it with their entire team. We expect other SaaS providers not to fall behind!<\/span><\/p>\n<h3 id=\"trend_8\"><span data-preserver-spaces=\"true\">Trend #8. Onboarding<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Tips and guidelines in CRM are critical because it&#8217;s much easier for teams to choose a simpler yet no less functional system than to understand a complex one and waste their precious time on it.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When implementing CRM, users need a guide from how to set up the system to how to use new features when they arrive. There are two main ways CRM providers ensure efficient user onboarding:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Website onboarding<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0through sign-up forms, reviews, case studies, FAQs, tutorials, push notifications, and pop-ups. All these practices help retain existing and convert potential clients and are particularly popular and easy to organize.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14607\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background431.png\" alt=\"\" width=\"850\" height=\"628\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background431.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background431-300x222.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background431-1024x756.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background431-768x567.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">In-app onboarding<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0where customers learn the product on the go, for example, video tutorials anchored right under the header or pop-ups that lead the user through the processes by encouraging them to perform certain actions.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26694\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Guide.png\" alt=\"In-app onboarding from Snov.io\" width=\"746\" height=\"360\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Guide.png 1680w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Guide-300x145.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Guide-1024x494.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Guide-768x371.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Guide-1536x741.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Expect more CRM onboarding programs in 2026! There will be not only tips, guides, or videos; there will even be releases of individual modules with courses (yes, in Snov.io, too). Additional fast learning services will appear, as well, where you can sign up for a webinar or get personal training for a small fee.<\/span><\/p>\n<h3 id=\"trend_9\"><span data-preserver-spaces=\"true\">Trend #9. The growing popularity of social CRM<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">On average, users spend about\u00a0<\/span><strong><a class=\"editor-rtfLink\" href=\"https:\/\/www.broadbandsearch.net\/blog\/average-daily-time-on-social-media#:~:text=On%20average%2C%20we%20spend%20144,is%20just%20that%20%2D%20an%20average.\" target=\"_blank\" rel=\"noopener\">144<\/a><\/strong><span data-preserver-spaces=\"true\"><strong>\u00a0minutes a day on social networks<\/strong>, and some people don&#8217;t crawl out of them all day and night long. Therefore, CRM&#8217;s emphasis on interacting with these communication channels is understandable.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Marketing and sales teams collectively review data from\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/snov.io\/blog\/snovio-linkedin-sales-navigator-integration\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Linkedin<\/span><\/a><span data-preserver-spaces=\"true\">, Facebook, Twitter, and so on to gain a clearer picture of their target audience and an opportunity to strengthen relationships with both current and potential customers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">How does it work? Social CRM integrates social media channels into the system to interact with the target audience. This is then used, for example, to answer buyers&#8217; questions faster and more thoughtfully. Also, with the help of such a system, you can more clearly understand clients&#8217; attitudes to your brand by analyzing their feedback on your products.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are some CRM platforms that have social functionality built-in, like Nimble:<\/span><\/p>\n<figure id=\"attachment_14611\" aria-describedby=\"caption-attachment-14611\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14611\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background434.png\" alt=\"Social CRM example \" width=\"850\" height=\"960\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background434.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background434-266x300.png 266w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background434-907x1024.png 907w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background434-768x867.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-14611\" class=\"wp-caption-text\"><em>Social CRM example (Source: Nimble)<\/em><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Or you can also choose a social management tool that will integrate with your CRM, for example, Hootsuite or Sprout Social.<\/span><\/p>\n<h2>Wrapping up<\/h2>\n<p><span data-preserver-spaces=\"true\">Stand head and shoulders above your competitors! It&#8217;s unnecessary to follow all the points described above, but you can apply the ones that will work best for your business.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Now the global development trend is simplicity, minimalism, and clarity. Products with such characteristics are easily adaptable by users who don&#8217;t need a million functions to solve their problems, namely small and medium-sized businesses. That&#8217;s why it&#8217;s so cool that now there are such CRMs that are accessible and understandable, and at the same time, multifunctional.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Follow CRM best practices with free <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/snov.io\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Snov.io<\/span><\/a><span data-preserver-spaces=\"true\"> CRM to increase lead generation, sales, and profits and send engaging outreach campaigns with its <a href=\"https:\/\/snov.io\/cold-email\">cold email software<\/a>. Full speed ahead!<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fcrm-trends&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14505\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background409.png\" alt=\"snov.io crm\" width=\"850\" height=\"227\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background409.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background409-300x80.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background409-1024x273.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background409-768x205.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keeping up with the ever-changing CRM trends can be pretty overwhelming. To help you get on track, we compiled a list of 9 CRM best practices you can follow to take your business to the next level.<\/p>\n","protected":false},"author":26,"featured_media":26547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470,472],"tags":[544,613,1002],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/14524"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=14524"}],"version-history":[{"count":2,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/14524\/revisions"}],"predecessor-version":[{"id":44859,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/14524\/revisions\/44859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/26547"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=14524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=14524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=14524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}