{"id":14982,"date":"2022-04-12T13:21:39","date_gmt":"2022-04-12T10:21:39","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=14982"},"modified":"2025-11-26T15:51:47","modified_gmt":"2025-11-26T12:51:47","slug":"how-to-ask-for-referrals","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/how-to-ask-for-referrals\/","title":{"rendered":"How To Ask For Referrals From Your Customers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How wrong are those companies that think impeccable product or service is enough for customers to start recommending their brand here and there?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While some clients will promote you, there will also be those who, for some reason, remain silent\u2026 until you encourage them to put in a good word for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The truth is, however, that only <\/span><span style=\"font-weight: 400;\">11%<\/span><span style=\"font-weight: 400;\"> of sales professionals ask for referrals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we&#8217;ll tell you why referral marketing is a necessary part of doing business and share some actionable ways of asking for referrals from your customers. But let&#8217;s start with the basics first.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What is referral marketing?<\/a><\/li>\n<li><a href=\"#why\">Why is referral marketing important?<\/a><\/li>\n<li><a href=\"#how\">How to ask for referrals: 10 proven strategies<\/a><\/li>\n<li><a href=\"#email\">How to write a referral email<\/a><\/li>\n<li><a href=\"#templates\">Customer referral email templates<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is referral marketing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A<\/span><b> referral<\/b><span style=\"font-weight: 400;\"> is the act of a customer recommending a product or service to other people, either by word of mouth, via social media channels, on special platforms, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As mentioned above, not all referrals happen organically. Your business can and actually should implement specific techniques to encourage your customers to refer your company to people they know \u2014 that&#8217;s what <\/span><b>referral marketing <\/b><span style=\"font-weight: 400;\">is.<\/span><\/p>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why is referral marketing important?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Companies with referral programs in their arsenal run their sales processes much more efficiently than businesses without referrals.<\/span><\/p>\n<figure id=\"attachment_15022\" aria-describedby=\"caption-attachment-15022\" style=\"width: 913px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15022 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background467.png\" alt=\"Effectiveness of B2B referral marketing\" width=\"913\" height=\"489\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background467.png 913w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background467-300x161.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background467-768x411.png 768w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><figcaption id=\"caption-attachment-15022\" class=\"wp-caption-text\"><em>Effectiveness of B2B referral marketing (Source: AppVirality)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The reasons for such efficiency are not difficult to guess if you look at the figures below.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Referrals enhance decision-making<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">About <\/span><span style=\"font-weight: 400;\">84%<\/span><span style=\"font-weight: 400;\"> of B2B decision-makers start the buying process with a referral since B2B customers are more inclined to trust peer recommendations than pitches from the company&#8217;s sales and marketing teams.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Referrals bring you more quality leads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Referrals provide valuable leads as these people are already <\/span><a href=\"https:\/\/snov.io\/glossary\/lead-nurturing\/\"><span style=\"font-weight: 400;\">nurtured<\/span><\/a><span style=\"font-weight: 400;\"> through peer recommendation. As a result, referred customers are easier to convert, and upon conversion, they have a <\/span><span style=\"font-weight: 400;\">16%<\/span><span style=\"font-weight: 400;\"> higher lifetime value.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Referrals increase customer retention rates<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Apart from higher lifetime value, customers whom your business got through referrals are more likely to repeat their purchase, increasing your customer retention rate by <\/span><span style=\"font-weight: 400;\">37%<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Referrals generate more revenue<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another benefit of acquiring customers through referrals is that referred customers spend <\/span><span style=\"font-weight: 400;\">200%<\/span><span style=\"font-weight: 400;\"> more than the average customer. Therefore, the cost of incentivizing referrals is much lower compared to the revenue you&#8217;ll generate after converting these customers. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Referrals increase brand awareness<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even if your loyal customers aren&#8217;t able to convince their peers to buy from you this week or this month, you can be sure they will spread the word about your company, and many potential leads will learn about your business before you reach out to them with your <a href=\"https:\/\/snov.io\/blog\/cold-email-vs-cold-call\/\">cold email or cold call<\/a>.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15023\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background468.png\" alt=\"Why is referral marketing important\" width=\"850\" height=\"1008\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background468.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background468-253x300.png 253w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background468-863x1024.png 863w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background468-768x911.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to ask for referrals: 10 proven strategies<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you see, having a referral program is a venture worthy of your resources, let alone the pretty fact you won&#8217;t really need a lot of them. But what&#8217;s the best way to encourage your customers to recommend your company as the one others can do business with? We&#8217;ve prepared the 10 best working strategies for you.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Bring value first<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Referrals rest on the customer&#8217;s satisfaction with a product or service. That is why I wouldn&#8217;t recommend that you ask for them immediately after closing a deal. You&#8217;ve positioned yourself as a company that brings value, remember? Continue providing it after closing a sale and let your clients feel it!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say, if your customers have just purchased your service, offer them your immediate support or quality <\/span><a href=\"https:\/\/snov.io\/glossary\/onboarding\/\"><span style=\"font-weight: 400;\">onboarding<\/span><\/a><span style=\"font-weight: 400;\">. Your company is about to release a new feature? Great, it&#8217;s time to inform your customers how they can benefit from it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After your clients understand the real value of your product, they&#8217;ll be more prone to start telling their network about your business.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Identify your brand advocates<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are always those companies that are more satisfied with your product than others. So, one of your primary tasks is to identify the best of the best, i.e., your brand advocates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make this process easier, I advise you to use a simple <\/span><a href=\"https:\/\/snov.io\/glossary\/net-promoter-score-nps\/\"><span style=\"font-weight: 400;\">Net Promoter Score<\/span><\/a> <span style=\"font-weight: 400;\">(NPS) survey, which boils down to sending out a single question to your customers: <\/span><i><span style=\"font-weight: 400;\">&#8220;How likely are you to recommend our company\/product\/service to a friend or colleague?&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> Ask your respondents to score their answers based on a 1-10 scale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Responses with a score of 9-10 should be considered by you as &#8220;<\/span><b>Promoters<\/b><span style=\"font-weight: 400;\">&#8221; of your business. Don&#8217;t hesitate to reach out to them, asking them to vouch for your work or product!\u00a0<\/span><\/p>\n<figure id=\"attachment_15024\" aria-describedby=\"caption-attachment-15024\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15024\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background469.png\" alt=\"Net Promoter Score\" width=\"850\" height=\"291\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background469.png 1008w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background469-300x103.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background469-768x263.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-15024\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.surveymonkey.com\/mp\/net-promoter-score\/\" target=\"_blank\" rel=\"noopener\">SurveyMonkey<\/a><\/em><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">3. Further segment your customers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">NPS helps you segment your customers, but you can go deeper. Apart from &#8220;Promoters,&#8221; you will identify customers who have scored 7-8 and are called &#8220;<\/span><b>Passives<\/b><span style=\"font-weight: 400;\">.&#8221; <\/span><span style=\"font-weight: 400;\">Segment them<\/span><span style=\"font-weight: 400;\"> into a separate category \u2013 these clients will become your potential referral participants a bit later, after you nurture them properly, e.g., with follow-ups, special offers, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another segment you can pick out is <\/span><b>long-time customers<\/b><span style=\"font-weight: 400;\">. The fact they&#8217;ve been using your product or service for so long indicates their loyalty, which means they&#8217;re probably more than happy to spread the word about a brand they love.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;m sure you can come up with other ideas for segmenting your customers based on how likely they are to recommend your company to their peers. Just please, never neglect segmentation. It will help you create a <\/span><span style=\"font-weight: 400;\">personalized approach<\/span><span style=\"font-weight: 400;\"> to each group of your promoter customers, increasing your chances of getting word of mouth for your business.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Find the perfect time for requesting referrals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">I don&#8217;t like this &#8216;perfect time&#8217; expression as there can be no perfect time for <\/span><span style=\"font-weight: 400;\">outreach<\/span><span style=\"font-weight: 400;\">. Yet, you can always try to find the best moment for requesting referrals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s think about it from a psychological point of view. When do people look friendliest and most approaching? When they are happy, of course.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And what are the happiest moments for your customers? For example, when your customer support has just helped them solve an issue, after a successful transaction, or as soon as they&#8217;ve shared positive comments about your product somewhere on social media. Be attentive to what your customers say about you to catch them while they feel this air of satisfaction with your company.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Use customer feedback and testimonials as a springboard to referrals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To add to the previous point, concentrate on customers&#8217; positive <\/span><span style=\"font-weight: 400;\">experiences<\/span><span style=\"font-weight: 400;\"> with your product. Ask for their feedback or use cases that will serve as solid proof that your solution brings value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As soon as your customers see how they&#8217;ve developed with your product or service and you wrap their experience up in a bright testimonial, the door to asking them for referrals will be opened.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Letting your customers understand their progress is a super-actionable psychological trick for getting them on your side, as from now on, your clients will associate their success with your business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Be in constant contact with your clients\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure your referral request doesn&#8217;t come out of the blue. For this, you should get in touch with your customers with certain regularity. Show them you are always there for them so they never feel abandoned.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various ways to maintain regular contact with your customers for their referrals. For example, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Subscribe to their social media account<\/b><span style=\"font-weight: 400;\"> so that you know about their recent updates and start a relevant conversation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Follow up on their blog updates<\/b><span style=\"font-weight: 400;\"> so that you can email them about a recent or the most resonating post.<\/span><\/li>\n<li><b>Connect with them on <\/b><b>LinkedIn<\/b><span style=\"font-weight: 400;\"> to comment on their posts or congratulate them on their business achievements.\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>\u2192 If you wan to start reaching out on LinkedIn, check our detailed guide on <a href=\"https:\/\/snov.io\/blog\/linkedin-automation-tools\/\">LinkedIn automation<\/a> tools.<\/strong><\/p>\n<h3><span style=\"font-weight: 400;\">7. Be specific when asking<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As soon as you&#8217;ve warmed up your customers to the point they&#8217;re ready to be your advocates, there&#8217;s no place for vague questions or hints. Be straightforward and ask for referrals directly. If you are a <\/span><span style=\"font-weight: 400;\">SaaS<\/span><span style=\"font-weight: 400;\"> company, you can ask them something like, <\/span><i><span style=\"font-weight: 400;\">&#8220;Do you have any peer companies in mind looking for a software solution like we provide?&#8221;<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">8. Reward customers for their referrals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let me just repeat it again: no matter how superb your product or service is, there will always be those customers who won&#8217;t rush into singing the praises of your company here and there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t get upset about it, and never give up \u2013 let these customers be just another segment in your list whom you&#8217;ll offer an incentive program.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gift cards, a discount on next month&#8217;s plan, a bigger plan at the same price \u2013 there are many incentive options. Just promise you&#8217;ll send the first N customers a gift in return for their referral, and you&#8217;ll see the result in minutes \u2013 customers will hurry up to share good words about your company. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">9. Start with yourself<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There&#8217;s nothing better than a good example. If you want customers to recommend your brand, start with yourself: refer them passively, sharing their business with your network. Using this strategy will spark reciprocity, so your customers will be inclined to say something good about your company in return.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And even if it doesn&#8217;t happen immediately, regular work in this direction \u2013 whereby you&#8217;ll be sharing customers&#8217; blog posts, leaving positive reviews, advertising their recent product launch on social media \u2013 sounds like a reason for requesting their referrals, doesn&#8217;t it?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">10. Use various channels\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Like any other form of outreach, asking for referrals has a golden rule: the more channels you use, the more fruitful your campaign will be. So now, let&#8217;s take a closer look at how you can ask for referrals on different channels.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to ask for referrals on your website<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Think about the pages of your website your customer visits after the purchase \u2013 it can be a knowledge base, blog, etc., \u2013 place a pop-up with a clear <\/span><a href=\"https:\/\/snov.io\/glossary\/call-to-action\/\"><span style=\"font-weight: 400;\">CTA<\/span><\/a><span style=\"font-weight: 400;\"> message, something like <\/span><i><span style=\"font-weight: 400;\">&#8220;Love our service? Why not tell your friends about it?&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> and offer multiple options for a referral.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can ask your customers to share the emails of their peers who&#8217;ll most likely love your product. Alternatively, you can encourage your clients to say something about your company on social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another option is to create a special referral program page that will explain how the program works and what benefits customers will get by joining it (HINT: incentives we&#8217;ve talked about above).<\/span><\/p>\n<figure id=\"attachment_12041\" aria-describedby=\"caption-attachment-12041\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12041\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background120.png\" alt=\"Referral discount sales promotion idea\" width=\"850\" height=\"478\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background120.png 902w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background120-300x169.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background120-768x432.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-12041\" class=\"wp-caption-text\"><em>Source: Dropbox<\/em><\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">How to ask for referrals on social media<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If you have a social media account on Facebook, Twitter, LinkedIn, or Instagram, don&#8217;t hesitate to use it for requesting referrals. You can direct it to a specific person or write a general public post. As for the latter, your message can vary from a straightforward <\/span><i><span style=\"font-weight: 400;\">&#8220;Tell a friend about us and get a $10 discount on the next month plan&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> to something more subtle, e.g., &#8220;<\/span><i><span style=\"font-weight: 400;\">Thank you for being our family. Let&#8217;s grow it even more.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at how <\/span><b>Jolt<\/b><span style=\"font-weight: 400;\"> did it via their LinkedIn post:<\/span><\/p>\n<figure id=\"attachment_15025\" aria-describedby=\"caption-attachment-15025\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15025\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background470.png\" alt=\"Jolt referral\" width=\"850\" height=\"801\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background470.png 832w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background470-300x283.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background470-768x724.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-15025\" class=\"wp-caption-text\"><em>Source: Jolt LinkedIn account<\/em><\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">How to ask for referrals via email<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Asking for referrals through email is one of the most effective ways to spread the word about your business. You can do it in one of your follow-up messages after your customers have made a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Referral emails shouldn&#8217;t be long. I mean, you don&#8217;t need to include all the details of your relations there. Believe me, customers who have had a positive experience with your business won&#8217;t need to be persuaded by long-reads. Just be specific, highly <\/span><span style=\"font-weight: 400;\">personalized<\/span><span style=\"font-weight: 400;\">, and friendly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a great referral email example from <\/span><b>Evernote<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<figure id=\"attachment_14810\" aria-describedby=\"caption-attachment-14810\" style=\"width: 854px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14810\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/03\/Background451.png\" alt=\"Referral program example\" width=\"854\" height=\"536\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/03\/Background451.png 854w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/03\/Background451-300x188.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/03\/Background451-768x482.png 768w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><figcaption id=\"caption-attachment-14810\" class=\"wp-caption-text\"><em>Source: Evernote<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">As email marketing is the easiest and most affordable way of reaching out to your customers with a referral request, I suggest we focus on it a little more and discuss how to write referral emails in a smart way.<\/span><\/p>\n<h2 id=\"email\"><span data-preserver-spaces=\"true\">How to write a referral email<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Overall, when asking for referrals through\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/snov.io\/blog\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">emails<\/span><\/a><span data-preserver-spaces=\"true\">, you need to stick to the same rules as when writing any other business letter. We&#8217;ve prepared small tips you can keep in mind while crafting your own referral email:<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Think of a proper email structure<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Write a catchy email subject line, add both addresses and a\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/snov.io\/blog\/how-to-end-an-email\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">signature<\/span><\/a><span data-preserver-spaces=\"true\">. In the email body, you can mention how fruitful your cooperation with the customer has been, provide an incentive, and crown your email with an enticing call to action.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Personalize your email<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Remember I stressed the need to segment your customers? Now it&#8217;s high time you used segmentation. Personalize your referral email based on your interactions with customers and their behavior after the purchase. Besides, don&#8217;t forget to hook their attention with the specific information you know about them (their new product launches, achievements, business events, and whatnot).<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Find a proper time for sending a referral email<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">There are many discussions among marketing and sales professionals about the right time for sending emails. According to studies we&#8217;ve done here at Snov.io, the best time for sending emails (from the point of high open and click rates) is\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/snov.io\/blog\/best-time-to-send-email-according-to-science\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">on Tuesday and Friday, at 10-11 am<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But you know your customers better, so why not analyze the history of your email campaigns and find out the time when your customers were most active?\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Use referral email templates for automation<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">As a business working at scale, you won&#8217;t be able to write a new referral email each time you want to ask for customer recommendations. That&#8217;s physically impossible. Therefore, I&#8217;d advise you to collect a bunch of referral email templates that will serve as a reliable skeleton for your personalized emails and help you\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/snov.io\/blog\/email-marketing-automation-tools\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">automate<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0your email referral outreach.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To help you with this task, we&#8217;ve prepared several referral email templates you can add to your collection and start using today.<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fhow-to-ask-for-referrals&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15026\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background471.png\" alt=\"Snovio templates\" width=\"850\" height=\"250\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background471.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background471-300x88.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background471-1024x302.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background471-768x226.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h2 id=\"templates\"><span data-preserver-spaces=\"true\">Customer referral email templates<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">You can craft referral email templates for dozens of different cases. Here we&#8217;ll provide you with the most popular situations: when you deal with a new customer, when you request a referral from a loyal client, and when you wish to express gratitude to your customer for referring your company.\u00a0<\/span><\/p>\n<p><b>Template #1. How to ask for a referral from a new customer<\/b><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-color: #a19797; border-style: dashed; background-color: #f7f7f7;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Hi [Customer name],<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I&#8217;m so happy to see you&#8217;ve had such a great experience with our team. We&#8217;re putting everyday effort so that you stay satisfied with our service and feel confident about using its features.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">You can always contact our support team with any questions. In the meantime, do you know anyone else who also needs help with [Your customer&#8217;s pain point that made them choose your company]?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Let me know, or feel free to share [Your company name] with them.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Regards,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your name]<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><b>Template #2. How to ask for a referral from a loyal customer<\/b><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; background-color: #f7f7f7; border-style: dashed; border-color: #a19797;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Hi [Customer name],<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thank you for your trust in our company!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I&#8217;m delighted to hear you&#8217;re satisfied with the results of working with [Your company name] so far.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">What if together we could help any of your colleagues at similar companies benefit from [Your company product\/service] and achieve similar growth?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">If you have any in mind, feel free to let me know or share [Your company name] with them.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Regards,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your name]<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Template #3. How to thank a customer for their referral<\/b><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed; border-color: #a19797; background-color: #f7f7f7;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Dear [Customer name],<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thank you for referring [Referee name] to [Your company]. I&#8217;m sure we will be as helpful to them as we&#8217;ve been to you.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">As a token of our appreciation, here&#8217;s a promo code for 10% off your next month plan from us.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thank you for your trust in [Your company name].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Kind regards,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your name]<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Wrapping up<\/h2>\n<p>Customers may adore your product or service but still be reluctant to publicly praise your company. Don&#8217;t wait for them \u2013 ask for referrals yourself. Referral marketing is your best strategy to grow business, and there are so many ways of requesting referrals through various channels.<\/p>\n<p>And if you need a solid platform to build your referral program, the one which will store all your interactions, help you set up <a href=\"https:\/\/snov.io\/linkedin-automation-tools\">LinkedIn automation<\/a>, and take care of follow-ups, Snov.io is here for you \u2013 a Swiss knife for business outreach with an absolutely free CRM!<\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Your trusted assistant<\/p>\n<p class=\"content-banner__description\">Automate your workflows, set up cold email campaigns, and boost your business growth<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fhow-to-ask-for-referrals&amp;cta_type=banner\">Try now<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/11\/all-in-one.png\" alt=\"Your trusted assistant\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customers aren&#8217;t hurrying up to spread the word about your business? Why don&#8217;t you just ask for referrals from them? We know how.<\/p>\n","protected":false},"author":30,"featured_media":14985,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468,470],"tags":[437,613,1059],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/14982"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=14982"}],"version-history":[{"count":3,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/14982\/revisions"}],"predecessor-version":[{"id":43757,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/14982\/revisions\/43757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/14985"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=14982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=14982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=14982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}