{"id":15148,"date":"2022-04-28T00:26:27","date_gmt":"2022-04-27T21:26:27","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=15148"},"modified":"2025-11-07T17:26:37","modified_gmt":"2025-11-07T14:26:37","slug":"how-to-write-a-sales-proposal","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/how-to-write-a-sales-proposal\/","title":{"rendered":"How To Write A Sales Proposal And Get What You Want"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Another workday. You stare at a blank document on your monitor for hours, unable to structure the piles of information about the product\/service you&#8217;d like to offer to your customers. And you go through a lot of trial-and-error before you finally write your sales proposal without being sure it&#8217;ll work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A familiar picture, isn&#8217;t it?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only <\/span><span style=\"font-weight: 400;\">47%<\/span><span style=\"font-weight: 400;\"> of proposals result in a sale, so your concerns are not groundless! And there&#8217;s bound to be stress in the industry with high stakes and strict deadlines. But let&#8217;s face it: you can&#8217;t do without a sales proposal as it&#8217;s a gateway to gaining a new customer or successfully selling to a current one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ve got you covered, though. With the tips we&#8217;ve collected for you in this blog post, you will craft compelling and profitable proposals that aim to sell and relieve you from stress. So, relax, feel a slight twinge of excitement, and let&#8217;s start.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#tip_1\">Study your target audience<\/a><\/li>\n<li><a href=\"#tip_2\">Monitor competitors<\/a><\/li>\n<li><a href=\"#tip_3\">Come up with a unique selling point<\/a><\/li>\n<li><a href=\"#tip_4\">Make an eye-catching headline<\/a><\/li>\n<li><a href=\"#tip_5\">Introduce yourself and your product<\/a><\/li>\n<li><a href=\"#tip_6\">Explain how your product will solve the prospect\u2019s problem<\/a><\/li>\n<li><a href=\"#tip_7\">Let the buyer know how much your product costs<\/a><\/li>\n<li><a href=\"#tip_8\">Add an extra benefit to the main price<\/a><\/li>\n<li><a href=\"#tip_9\">Show your product has won recognition<\/a><\/li>\n<li><a href=\"#tip_10\">State clearly what reaction you want from your prospect<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is a sales proposal: definition and types<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><b>sales proposal<\/b><span style=\"font-weight: 400;\"> (aka business or project proposal) is a document a business sends to its customers that describes its product\/service features and explains what value it will bring and what specific problem it can help solve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales proposals can be &#8220;cold&#8221; (solicited) and &#8220;hot&#8221; (unsolicited).<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cold or unsolicited proposals<\/b><span style=\"font-weight: 400;\"> are like cold emails \u2014 they&#8217;re sent to prospects who are not yet familiar with your company, brand, or product. Sending unsolicited proposals is often carried out with the help of <\/span><a href=\"https:\/\/snov.io\/glossary\/email-automation\/\"><span style=\"font-weight: 400;\">email automation<\/span><\/a><span style=\"font-weight: 400;\"> tools to relieve you from tedious, repetitive work.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hot or solicited proposals<\/b><span style=\"font-weight: 400;\">, on the other hand, are designed for those who have already been contacted by phone, email, or in-person and are usually sent upon customer request. <\/span><span style=\"font-weight: 400;\">When you receive an RFP (request for proposal), you can be sure that the organization is interested in your product to solve their problem. So, be ready to react immediately with a detailed sales proposal in place.<\/span><\/li>\n<\/ul>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #f5dff5; border-color: #f5dff5; height: 176px;\">\n<tbody>\n<tr style=\"height: 176px;\">\n<td style=\"width: 100%; height: 176px;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-29464 alignleft\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Snov.io-logo.png\" alt=\"\" width=\"43\" height=\"43\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Snov.io-logo.png 256w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Snov.io-logo-150x150.png 150w\" sizes=\"(max-width: 43px) 100vw, 43px\" \/><b style=\"font-family: inherit; font-size: inherit;\">Expert tip from Snov.io:<\/b><\/span><\/p>\n<p>Your sales proposals won&#8217;t bring any results if you send them to invalid email addresses.<\/p>\n<p>Use the Snov.io <a href=\"https:\/\/snov.io\/email-finder\">Email Finder tool<\/a> to find pre-verified emails and to increase your chances of closing deals successfully.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Snov.io Email Verifier<\/p>\n<p class=\"content-banner__description\">We verified over 90 million emails in the last year. We can clean your list too.<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fhow-to-write-a-sales-proposal&amp;cta_type=banner\">Try for free<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/email-verification.png\" alt=\"Snov.io Email Verifier\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">We will take a detailed look at how to structure and write solicited sales proposals in our next article. Meanwhile, we&#8217;ll focus on helping you craft a proposal for prospective customers who have no idea about you and your product, and you need to break the ice.\u00a0<\/span><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to start writing a sales proposal?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Please be aware that the <\/span><a href=\"https:\/\/snov.io\/blog\/conversion-rate-optimization\/\"><span style=\"font-weight: 400;\">conversion rate<\/span><\/a><span style=\"font-weight: 400;\"> of incorrectly written sales proposals is close to zero. Cold proposals will receive no response, and in the case of a poorly crafted hot proposal, customers usually promise to <\/span><i><span style=\"font-weight: 400;\">&#8220;consider and write back later.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> As a result, they quietly dissolve into the digital space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 3 main stages in developing a sales proposal that you need to go through before you start writing:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pulling together all the information you get,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thinking over the sales proposal structure,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choosing the most appropriate format and style.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These steps are vital for an efficient sales proposal process, but every so often, though, salespeople try to skip at least one of them, and it can stir up further problems. Let&#8217;s dive deeper and find out how to avoid this.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tips on crafting a sales proposal at the preparation stage<\/span><\/h2>\n<h3 id=\"tip_1\"><span style=\"font-weight: 400;\">Tip #1. Study your target audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first question is: &#8220;<\/span><i><span style=\"font-weight: 400;\">Who will be the buyer of my solution?&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Each product has its unique features with no less unique consumer audience. Therefore, to identify your target audience as accurately as possible, you should segment it first, i.e., divide it into several sectors according to shared characteristics: gender, age, geographic location, financial situation, and consumer behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By identifying a potential <\/span><a href=\"https:\/\/snov.io\/glossary\/buyer-persona\/\"><span style=\"font-weight: 400;\">buyer persona<\/span><\/a><span style=\"font-weight: 400;\">, you&#8217;ll better understand what is important to them, what criteria they use when making a purchase, what they&#8217;re ready to pay for, and what message will be of interest to them. A clear and detailed definition of your target audience will help you <\/span><span style=\"font-weight: 400;\">identify their pain points <\/span><span style=\"font-weight: 400;\">and how your product\/service can remedy these pains.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15171\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background481.png\" alt=\"Study your target audience\" width=\"850\" height=\"653\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background481.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background481-300x231.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background481-1024x787.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background481-768x590.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It would be best if you could also find out the decision-making level of those who will read your sales proposal and make the final decision \u2014 a business owner, a stakeholder, a manager, etc. If you sell a high-tech solution, make sure a proposal you send reaches a specialist who can comprehend it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It would also be beneficial to work in a CRM database that allows you to collect the necessary customer data and segment your target customers to feel their specific needs better.<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fhow-to-write-a-sales-proposal&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14312\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background-28.png\" alt=\"Snov.io CRM banner\" width=\"850\" height=\"228\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background-28.png 1532w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background-28-300x80.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background-28-1024x275.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background-28-768x206.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h3 id=\"tip_2\"><span style=\"font-weight: 400;\">Tip #2. Monitor competitors\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Next, you need to clearly understand your strong and weak points compared to your competitors. At this point, <\/span><a href=\"https:\/\/snov.io\/blog\/sales-collateral-examples\/\"><span style=\"font-weight: 400;\">sales collateral<\/span><\/a> <span style=\"font-weight: 400;\">such as sales battle cards will be in handy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should study your direct competitors&#8217; offers in terms of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Products or services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Features and their updates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pricing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer care<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customization, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Based on this data, you can then draft a comparison sheet aimed at figuring out the strengths and weaknesses of your product\/service compared to those of your competitors, your winning points, and potential landmines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the way, as a result of using sales battle cards, <\/span><span style=\"font-weight: 400;\">71% of businesses<\/span><span style=\"font-weight: 400;\"> have increased their win rates. You can be among them, too.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15172\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background480.png\" alt=\"Monitor competitors\u00a0\" width=\"850\" height=\"473\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background480.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background480-300x167.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background480-1024x570.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background480-768x427.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3 id=\"tip_3\"><span style=\"font-weight: 400;\">Tip #3. Come up with a unique selling point<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Collect all the available information about the product from your marketing and sales teams, from the product description and payment options to the after-sales service and client-company relationships. Then identify the <\/span><a href=\"https:\/\/snov.io\/glossary\/unique-selling-point\/\"><span style=\"font-weight: 400;\">unique selling point (USP)<\/span><\/a><span style=\"font-weight: 400;\"> based on the data collected.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tips on a sales proposal structure<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here we&#8217;ll propose a basic structure of a 3(4)-page sales proposal most appropriate for cold mailings when you offer your product\/service to someone new. The same components are also valid when preparing a bulky and detailed proposal after receiving an RFP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you are free to choose the structure of your sales proposal. You can remove or add some sections, depending on your purpose. However, we recommend sticking to the primary structural components you can see below:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Title page\/Headline<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introduction\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solution<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Terms and pricing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social proof\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Call to action<\/span><\/li>\n<\/ul>\n<h3 id=\"tip_4\"><span style=\"font-weight: 400;\">Tip #4. Make an eye-catching headline<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The bullet-proof way to create intrigue is the eye-catching Title\/Headline duplicated in the <\/span><a href=\"https:\/\/snov.io\/blog\/best-email-subject-lines-for-sales\/\"><span style=\"font-weight: 400;\">subject line<\/span><\/a><span style=\"font-weight: 400;\"> of your email. It&#8217;s the first thing a prospect sees, and you only have three seconds to grab their attention. Let it be, if not love, then interest at first sight!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Headline should contain your sales proposal&#8217;s primary benefit to its recipient. Here&#8217;re some examples:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Link up and accelerate all your sales processes by simply signing up!<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Your flawless writing starts here. Write your heart out with a 50% off Premium account!<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Start saving up to 40% on lead generation tomorrow!<\/span><\/i><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15151\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background478.png\" alt=\"Make an eye-catching headline\" width=\"850\" height=\"373\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background478.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background478-300x132.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background478-1024x449.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background478-768x337.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s nothing wrong with using numbers and comparisons, mentioning the benefits your prospect will get, intriguing, and provoking in headlines. But! You shouldn&#8217;t cross the line; otherwise, your proposal won&#8217;t reach the addressee.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Free, limited offer, hurry up<\/span><\/i><span style=\"font-weight: 400;\">, and similar words in headlines may result in your letter landing in a trash bin just because they are too trivial and are perceived by many as spam.<\/span><\/p>\n<h3 id=\"tip_5\"><span style=\"font-weight: 400;\">Tip #5. Introduce yourself and your product<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Introduction section of the sales proposal is the most straightforward one <\/span><span style=\"font-weight: 400;\">as it gives the potential customer an idea of who you are and how your product can help them. <\/span><span style=\"font-weight: 400;\">Here, you should show you&#8217;re familiar with the potential customer&#8217;s situation, know their pain points, and are confident that your product can take their troubles away.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal of the Introduction is to motivate your potential clients to read further, and it should be concise \u2014 3-4 sentences are enough.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15175\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/1651234472.png\" alt=\"Introduce yourself and your product\" width=\"550\" height=\"766\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/1651234472.png 592w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/1651234472-216x300.png 216w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<h3 id=\"tip_6\"><span style=\"font-weight: 400;\">Tip #6. Explain how your product will solve the prospect&#8217;s problem<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Solution section intends to show what the prospect will get due to cooperation with you. It can be an increase in <\/span><span style=\"font-weight: 400;\">revenue<\/span><span style=\"font-weight: 400;\">, cost savings, new customers and partners, etc. Broadly speaking, you have to translate any advantage into the language of benefits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It would be best to explain to your prospects why they should buy from you and not from competitors. This is why we will once again stress the importance of identifying the unique selling point (USP) of the product you offer first and conducting a thorough preliminary study of the target audience and competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key feature of a well-crafted USP is that it doesn&#8217;t flirt with the customer but directly offers to try the solution. &#8220;<\/span><i><span style=\"font-weight: 400;\">Sign up for our service<\/span><\/i><span style=\"font-weight: 400;\">!&#8221; would sound excessively impudent if not for the benefits it will bring to the customer. On the other hand, &#8220;<\/span><i><span style=\"font-weight: 400;\">Use our service for free by simply signing up!<\/span><\/i><span style=\"font-weight: 400;\">&#8221; sounds pretty attractive.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15176\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/1651235329.png\" alt=\"Explain how your product will solve the prospect's problem\" width=\"550\" height=\"765\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/1651235329.png 592w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/1651235329-216x300.png 216w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<h3 id=\"tip_7\"><span style=\"font-weight: 400;\">Tip #7. Let the buyer know how much your product costs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don&#8217;t forget to include the price in your sales proposal; otherwise, most potential customers will fly to competitors right away. No one wants to spend time figuring out the cost!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, be transparent with the pricing and clearly show how much your product\/service plans cost. If the price is negotiable, then state it in a separate sentence in addition to the price list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure comfortable terms of payment and cooperation conditions to show that the customer doesn&#8217;t risk anything, for example, payment only after checking the goods, working under a contract, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last but not least, set your pricing from low to high so as not to scare prospects away.<\/span><\/p>\n<h3 id=\"tip_8\"><span style=\"font-weight: 400;\">Tip #8. Add an extra benefit to the main price<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If the price is significantly lower than that of competitors, this is already an excellent argument in favor of your product. If not, find something to stand out. Pay more heed to product warranty, top-quality technical support, gifts, and exclusive offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It would be best if you showed what else you could offer in addition to the product:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discounts \u2014 seasonal, <a href=\"https:\/\/droppe.com\/fi\/blog\/article\/all-about-wholesale\/\" target=\"_blank\" rel=\"noopener\">wholesale<\/a>, holiday, cumulative, pre-order, or prepayment;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Next purchase coupon;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Efficiency and availability of service or delivery;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free equipment\/software setup and maintenance;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Several versions of the product\/service with different price options (like in the example below).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15178\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/1651237047.png\" alt=\"Let the buyer know how much your product costs\" width=\"550\" height=\"766\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/1651237047.png 592w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/1651237047-216x300.png 216w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<h3 id=\"tip_9\"><span style=\"font-weight: 400;\">Tip #9. Show your product has won recognition<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This section is necessary to eliminate suppositional doubts about your product in the prospect&#8217;s head and <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">speed up your sales cycle<\/span><\/a><span style=\"font-weight: 400;\">. Objections usually arise due to the lack of information. So, in this part, you should add ultimate arguments like customer reviews, case studies, or expert recommendations.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also enclose additional arguments like, for example:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A trial period or a free demo so that the prospective customer can evaluate the quality of your solution and your level of customer service;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free shipping insurance;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compensation for delayed delivery.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Please remember that you&#8217;re too far from the deal closure at this stage, and a sales proposal doesn&#8217;t have to sell necessarily. However, the more arguments in favor of your product you&#8217;ll present at once, the more chances you will continue negotiations with your prospects and lead them to <\/span><a href=\"https:\/\/snov.io\/glossary\/bottom-of-the-funnel-bofu\/\"><span style=\"font-weight: 400;\">the bottom of the sales funnel<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15179\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/1651237068.png\" alt=\"Show your product has won recognition\" width=\"550\" height=\"765\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/1651237068.png 592w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/1651237068-216x300.png 216w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<h3 id=\"tip_10\"><span style=\"font-weight: 400;\">Tip #10. State clearly what reaction you want from your prospect<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At the end of your sales proposal, indicate what action the prospect should take after reading it. For example, <\/span><i><span style=\"font-weight: 400;\">&#8220;make an order,&#8221; &#8220;write back,&#8221; &#8220;follow the link,&#8221; &#8220;provide contact details,&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, it will be best to mention restrictions on the period or quantity of goods, if any, e.g., <\/span><i><span style=\"font-weight: 400;\">&#8220;Contact us for a sample supply agreement. The offer is valid while the product is in stock in 10,000 units.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">A call to action (CTA) is often backed up with an additional benefit and gets readers to act by generating a sense of urgency: <\/span><i><span style=\"font-weight: 400;\">&#8220;Let us know before December 31 and use the wholesale terms of purchase for any order amount.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Check out some more tested CTA phrases that are proven to bring results:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15173\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background479.png\" alt=\"Sales proposal CTA\" width=\"850\" height=\"632\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background479.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background479-300x223.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background479-1024x761.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background479-768x571.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Tips on sales proposal editing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A genuinely effective sales proposal requires an individual approach. You can use templates you can find on the internet, but don&#8217;t forget that your competitors might also be using the same templates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the editing requirements are the same for all kinds of sales proposals. Here are some suggestions you may use to improve your copy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organize your proposal into sections with clear titles and headlines;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The tone of voice should be similar throughout the entire document meaning no swings from too formal to too casual;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Try to avoid any complex words and professional slang;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Split long and difficult-to-read sentences into smaller ones;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add visuals, infographics, and flowcharts wherever you can.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Drafting an efficient sales proposal that balances genuine value-addition with creative persuasion may require much of your time and energy. Nonetheless, your efforts will pay off when you find that your well-crafted sales proposal has received a high response and further conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when you automate the <span data-sheets-root=\"1\">email address search and<\/span>\u00a0the mailing of your ready-made sales proposal with the <span data-sheets-root=\"1\"><a href=\"https:\/\/snov.io\/cold-email\">Snov.io cold email<\/a> tool<\/span><\/span><span style=\"font-weight: 400;\">, you can relax completely and have some beer with your sales team.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fhow-to-write-a-sales-proposal&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15026\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background471.png\" alt=\"Snovio templates\" width=\"850\" height=\"250\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background471.png 1032w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background471-300x88.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background471-1024x302.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/04\/Background471-768x226.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing a sales proposal that explains the value the product will bring to prospects concisely and persuasively isn&#8217;t an easy task. Hopefully, some of our tips come in handy. <\/p>\n","protected":false},"author":63,"featured_media":15150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468,470,472],"tags":[44,613,1077],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/15148"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=15148"}],"version-history":[{"count":6,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/15148\/revisions"}],"predecessor-version":[{"id":42834,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/15148\/revisions\/42834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/15150"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=15148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=15148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=15148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}