In this article, we break down the best practices for writing <\/span>cold email subject lines<\/span> and discuss what to avoid. We also provide 30+<\/span> email subject line examples<\/span> to help you generate more leads and boost your email conversion rate.<\/span><\/p>\n In a world where people exchange<\/span> 240 emails<\/span><\/a> every minute, not trying to stand out in their inboxes won’t do you any favors. Oftentimes, whether your marketing outreach gets ignored or opened comes down to compelling <\/span>cold email subject lines<\/span>.<\/span><\/p>\n Luckily, there are lots of proven techniques that trigger curiosity and, as a result, turn prospects into engaged leads.<\/span><\/p>\n Before we begin, though, ensure your email list consists only of active contacts. We recommend collecting emails with Snov.io’s Email Finder<\/a> to avoid inactive or invalid contacts.<\/p>\n Let’s uncover what makes good and not the <\/span>best subject lines for cold emails <\/span>with specific examples.<\/span><\/p>\n Outline:<\/p>\n Cold emailing<\/span> refers to sending an unsolicited message to someone you haven’t previously engaged with. This is your first opportunity to introduce prospects to your business or product and, if done properly, make a lasting impression. These types of emails are usually written with several goals in mind, such as getting companies to respond or take another desired action. To be more specific:<\/span><\/p>\n But your first and foremost objective here is to start a new connection and form a bond, not just sell your products right away. Hence, cold emails are the first touchpoints that get people to move down the<\/span> sales funnel<\/span><\/a>.\u00a0<\/span><\/p>\n Initial outreach is what sets the tone. The way you position your product at this point can determine whether companies will perceive it as something valuable or another sales pitch.<\/span><\/p>\n A strong first impression starts with a relevant and catchy <\/span>cold email subject line<\/span>. Make no mistake; getting this wrong can make it or break it, and below are reasons why. <\/span><\/p>\n The tactical purpose of a cold email is to get the recipient to either respond to your message or take another desired action, for example, get a free trial of your product or service, subscribe to your newsletter, visit your landing page, etc.\u00a0<\/span><\/p>\n But the thing is\u2026 The intention you put into your cold email may not coincide with the choice of your recipient, who may get hundreds of similar emails. Yes, an average office worker receives more than <\/span>120 emails<\/a><\/strong> a day<\/strong>!<\/span><\/p>\n Let’s be honest: how often do you open messages from a stranger?<\/span><\/p>\n An <\/span>email subject line<\/span> is a short text displayed in a recipient’s inbox that summarizes the content of your message. A compelling one grabs attention, sparks curiosity, and encourages the recipient to engage with it.<\/span><\/p>\n Why do <\/span>cold email subject lines<\/span> matter? They are essentially the first thing people notice about your message. This alone can determine whether your outreach to potential leads gets ignored in their inbox or is opened and acted upon. So the stakes are really high for companies or products.<\/span><\/p>\n You’ve probably heard about the power of first impressions. People are known to be quite biased and quick at making initial judgments. In fact, we need approximately<\/span> a tenth of a second or up to 30 seconds<\/span> to make a first impression about people, companies, or products. Not that much time, right?\u00a0<\/span><\/p>\n That\u2019s not to say it\u2019s bad; we face tons of decisions on a daily basis, making this mechanism crucial for efficiently navigating the world. But it\u2019s the reality you need to face: you have only a few seconds to convey your products\u2019 value once your outreach reaches prospects’ inboxes.<\/span><\/p>\n The so-called “Halo effect” is even more interesting. It’s actually a cognitive bias where an initial impression can distort our perception of everything that comes after.<\/span><\/p>\n So it’s safe to assume if your <\/span>cold email subject line<\/span> sounds irrelevant or generic, people won’t open it, let alone reply.\u00a0<\/span><\/p>\n But the good news? You’ve still got a great shot at making a positive impression about your products.\u00a0<\/span><\/p>\n Email open rates refer to how many of your emails were opened by each unique recipient. This metric indicates if your approach to companies is working and if your product messaging needs optimization. So, email open rates are crucial to track if you’re taking your marketing outreach campaign seriously.\u00a0<\/span><\/p>\n The industry standard is currently somewhere at<\/span> 21.33%<\/span>. But take these numbers with a grain of salt because many factors can impact the performance of your strategy. Specifically, your results might vary greatly depending on the number of prospects or companies you’re targeting, your personalization tactics, etc.<\/span><\/p>\n A well-written subject line directly impacts your cold email’s deliverability<\/a> and open rates. It’s the first thing prospects see and often the deciding factor on whether your email gets opened or ignored.<\/span><\/p>\n
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What is a cold email?<\/span><\/h2>\n
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What is a subject line in an email?<\/span><\/h2>\n
![\"cold](\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/06\/cold-email-subject-line.png\")
First impression<\/b><\/h3>\n
Email open rates<\/b><\/h3>\n
![\"average](\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/06\/EN-Blog-infographics.png\")
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