{"id":17890,"date":"2022-10-21T15:41:53","date_gmt":"2022-10-21T12:41:53","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=17890"},"modified":"2025-06-25T13:38:38","modified_gmt":"2025-06-25T10:38:38","slug":"sales-vocabulary","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/sales-vocabulary\/","title":{"rendered":"Sales Vocabulary: 60 Persuasive Words &#038; Phrases To Boost Conversions"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In sales, communication plays a pivotal role. Your product might be of super value to the customer, but unless you master the required soft skills, closing a sales deal will become a challenging adventure. And when it comes to the art of communication, your success depends on what you\u2019re saying to your prospects and how you\u2019re saying it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll talk about specific sales words and phrases you should add to your vocabulary to sound persuasive and win more deals.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6 principles of persuasion for sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before we get into the sales words and phrases you can pepper your sales flow with, let\u2019s look at the main principles of persuasion found by a famous American psychologist, Robert Cialdini, and <\/span><a href=\"https:\/\/snov.io\/blog\/sales-psychology-what-you-need-to-know-about-b2b-selling\/\"><span style=\"font-weight: 400;\">psychologically proven<\/span><\/a><span style=\"font-weight: 400;\"> successful for closing a sales deal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reciprocity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistency\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social proof<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Authority\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Liking\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scarcity\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sales words and phrases that follow these persuasion principles will help you quickly win over your prospect and move them closer to <\/span><a href=\"https:\/\/snov.io\/blog\/conversion-rate-optimization\/\"><span style=\"font-weight: 400;\">conversion<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help get a better idea of these powerful words and their use cases, we\u2019ll be leaning on a guide from Zluri, \u201c<\/span><span style=\"font-weight: 400;\">Top 8 Okta Alternatives to Consider in 2024<\/span><span style=\"font-weight: 400;\">.\u201d The SaaS management platform uses some of Cialdini\u2019s principles and keywords to convince readers that Zluri is a better option than Okta. We\u2019ll be pinching plenty of screenshots from the article \u2014 thanks to the Zluri team in advance!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s consider these 6 persuasion principles in more detail.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Reciprocity: give and get<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019ve already been using content marketing as a part of your <\/span><a href=\"https:\/\/snov.io\/glossary\/inbound-sales\/\"><span style=\"font-weight: 400;\">inbound sales strategy<\/span><\/a><span style=\"font-weight: 400;\">, you must be familiar with the persuasion tactic of reciprocity. You appeal to reciprocity when you provide your prospects with valuable content, like ebooks, podcasts, video tutorials, and so on. The idea is simple: you\u2019re gifting your users with what they need, and they\u2019ll return the favor in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is what Zluri is doing with their guide on the alternatives to Okta. They offer their audience a comparison of Okta to other similar services, including Zluri themselves, and unveil their features, pros, cons, pricing, and rating.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, they share free content that brings real value to readers \u2013 the guide simplifies the evaluation stage of their buyer journey and helps them with <\/span><a href=\"https:\/\/snov.io\/glossary\/decision-makers\/\"><span style=\"font-weight: 400;\">decision-making<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17895\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/image8.png\" alt=\"Zluri vs. Okta\" width=\"405\" height=\"495\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/image8.png 650w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/image8-245x300.png 245w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Consistency: follow your promises<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to communicating with sales prospects, consistency is a two-way street. Let\u2019s explore both directions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the one hand, people appreciate brand consistency, which means you must be uniform in your mission, vision, and actions. For example, at the beginning of their guide, Zluri states that in their post, they\u2019ll analyze the alternatives of Okta and provide detailed information about their features and pricing, and so they do. When readers get what they\u2019ve been promised, their trust in the brand grows, making them more likely to deal with the company further.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, people <\/span><i><span style=\"font-weight: 400;\">love <\/span><\/i><span style=\"font-weight: 400;\">to be perceived as consistent, as it makes them look reliable and responsible. You can use this trait in sales as well! <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-ask-for-referrals\/\"><span style=\"font-weight: 400;\">Ask a lead to do a small-lift action<\/span><\/a><span style=\"font-weight: 400;\">, say, rate your service, and if they agree, they\u2019ll be more likely to do a higher-lift action for you in the future, e.g., write a review about your product.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Social proof: be the one people recommend\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social proof is critical if you hope to convince someone to invest in your SaaS. <\/span><a href=\"https:\/\/optinmonster.com\/social-proof-statistics\/#:~:text=Social%20Proof%20Statistics%3A%20Building%20Trust&amp;text=88%25%20of%20consumers%20trust%20user,before%20they%20actually%20believe%20it.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">88% of people trust user reviews<\/span><\/a><span style=\"font-weight: 400;\"> as much as they\u2019d trust a personal recommendation. What\u2019s more, the average customer reads 10 online reviews before making a purchasing decision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, you should show your prospects what users think about you and share <\/span><a href=\"https:\/\/snov.io\/testimonials\/\"><span style=\"font-weight: 400;\">testimonials<\/span><\/a><span style=\"font-weight: 400;\"> and awards that position you as the service people love. On your landing page, you can place direct reviews from your current customers or links to customer review platforms where users left appraisals of your service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, while following the CTA \u201cBook a Demo\u201d that Zluri left at the end of their guide, you\u2019ll be forwarded to the conversion page, where the company shares social proof \u2014 G2 rewards and logos of popular companies that became their service users:\u00a0\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17897\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/1666355343.png\" alt=\"Social proof\" width=\"580\" height=\"430\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/1666355343.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/1666355343-300x222.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/1666355343-768x569.png 768w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Authority: become a thought-leader\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ve probably heard it not once: \u201cWe need to create more thought-leadership content.\u201d What does this mean?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It means you need to create content that will showcase your brand as an authority within your niche. This way, potential users will be more likely to believe what you say and invest in your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zluri presents its brand through a blog article which they call a \u2018guide\u2019 for a reason. The company demonstrates they have the expertise to share and do it regularly (you can see their other posts in the \u2018Featured blogs\u2019 section), so readers who appreciate their articles become their potential customers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17898\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/image6.png\" alt=\"Authority\" width=\"746\" height=\"428\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/image6.png 1167w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/image6-300x172.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/image6-1024x588.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/image6-768x441.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If your reputation is not authoritative enough, you can lift your credibility by aligning with the respected personas known as industry<\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\"> influencers<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Liking: build influential relationships\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you love a brand, you\u2019re more likely to trust them and, eventually, buy from them. It\u2019s relationship-building 101 and the most common persuasion technique used among sales teams. Get your prospects to<\/span><i><span style=\"font-weight: 400;\"> like<\/span><\/i><span style=\"font-weight: 400;\"> you.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways your sales team can use this principle at work, e.g., building <\/span><a href=\"https:\/\/snov.io\/glossary\/rapport\/\"><span style=\"font-weight: 400;\">rapport<\/span><\/a><span style=\"font-weight: 400;\">, offering prospects relevant content or special incentives, or using specific vocabulary that would make them like you and influence their decision-making.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll explore it in the following chapter.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Scarcity: make people act fast<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Scarcity is one of the oldest tricks in the books. Although people are much wiser to scarcity these days and traditional sales words such as \u201cbuy now\u201d or \u201conly today\u201d are perceived as spammy,\u00a0 this tactic is still used more subtly in marketing and sales campaigns. Why? Because people want what others can\u2019t have.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In practice, the principle of scarcity looks the following way: you\u2019re <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-start-selling\/\"><span style=\"font-weight: 400;\">pushing<\/span><\/a><span style=\"font-weight: 400;\"> your buyer to make a decision under the influence that they won\u2019t be able to make that decision in the near future. At the same time, scarcity can imply VIP-only access to a product, heightening its value.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below we\u2019ll consider what words and phrases are used by Zluri as a part of their scarcity tactic.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">60 sales words and phrases based on Cialdini\u2019s principles of persuasion\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve discussed 6 basic principles of persuasion, let\u2019s go through a list of the most common sales words and phrases pertaining to each principle, which can bring you conversions and <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-increase-sales\/\"><span style=\"font-weight: 400;\">boost sales<\/span><\/a><span style=\"font-weight: 400;\"> as soon as you add them to your marketing and sales campaigns.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Sales words &amp; phrases for reciprocity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To put a principle of reciprocity into action, you can use the following words and phrases in your blog posts, on a landing page, in <\/span><a href=\"https:\/\/snov.io\/blog\/10-failproof-cold-email-formulas\/\"><span style=\"font-weight: 400;\">cold emails<\/span><\/a><span style=\"font-weight: 400;\">, or in any other piece of communication with prospects (we\u2019ve also explained the meaning each phrase conveys):<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>I\u2019ve put this together for you: <\/b><span style=\"font-weight: 400;\">show a sales prospect you\u2019ve gone the extra mile and put together something specifically for them. <\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>In your case: <\/b><span style=\"font-weight: 400;\">show that you\u2019re not just going through the motions but tailoring the conversation to the prospect\u2019s problem. <\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>No problem: <\/b><span style=\"font-weight: 400;\">let a prospect know that helping them is what you\u2019re here for, and their asking for help is much welcomed.<\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Let me book that for you: <\/b><span style=\"font-weight: 400;\">save your prospect the time and effort of organizing catch-ups on their end. <\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Tailored for you: <\/b><span style=\"font-weight: 400;\">imply that it took time to prepare a plan or sales asset specifically for your prospect\u2019s <\/span><a href=\"https:\/\/snov.io\/blog\/wow-customer-stories\/\"><span style=\"font-weight: 400;\">use case<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Tips: <\/b><span style=\"font-weight: 400;\">focus your prospect on the fact you\u2019re providing them with insider information to put them in a better position after using your service or product.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Something else: <\/b><span style=\"font-weight: 400;\">always give the prospect more than what they asked for. Answer a question and back it up with more info.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Sales words &amp; phrases for consistency\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0If you want to emphasize consistency, you should use a vocabulary that demonstrates you are in line with your mission, vision, and promises. Let\u2019s consider the words and phrases that help you apply the consistency principle in sales:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>We are continuing to: <\/b><span style=\"font-weight: 400;\">underline you\u2019re consistent in your actions by continuing to help customers solve their <\/span><span style=\"font-weight: 400;\">pain points<\/span><span style=\"font-weight: 400;\">.<\/span><b>\u00a0<\/b><\/li>\n<li aria-level=\"1\"><b>In line with our mission\/vision: <\/b><span style=\"font-weight: 400;\">stay true to your brand\u2019s mission or vision while reminding a prospect why you\u2019re doing something.<\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>We always: <\/b><span style=\"font-weight: 400;\">emphasize this is something you repeatedly do and will continue to do in the future. <\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Safe: <\/b><span style=\"font-weight: 400;\">if you position yourself as a company that cares about privacy and security (which is a must for all businesses), remind a prospect that their data, actions, and conversations are in a safe space.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Help: <\/b><span style=\"font-weight: 400;\">as every sales pitch should be based on <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-improve-customer-service\/\"><span style=\"font-weight: 400;\">helping customers solve their problems<\/span><\/a><b>, <\/b><span style=\"font-weight: 400;\">consistently stress it throughout the sales process using the respective word.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>We do + Verb: <\/b><span style=\"font-weight: 400;\">use an emphatic \u2018do\u2019 to let the prospect know the lengths you\u2019re always going to for them.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>I\u2019m here: <\/b><span style=\"font-weight: 400;\">remind prospects they can always rely on your help \u2013 the phrase can work wonders for your professional relationships. <\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>You know the drill: <\/b><span style=\"font-weight: 400;\">use it as<\/span> <span style=\"font-weight: 400;\">a light-hearted way of letting someone know how reliable you are.<\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Thank you: <\/b><span style=\"font-weight: 400;\">showcase the prospect\u2019s consistency through gratitude. As soon as you thank them for doing a \u201csmall\u201d favor for you, ask them to do a little more. <\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Would you mind: <\/b><span style=\"font-weight: 400;\">ask a customer for a favor and win the starting blocks of consistency with which they\u2019ll do bigger favor to your business. <\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Sales words &amp; phrases for social proof\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To convey social proof, your sales vocabulary should include words and phrases that would tell your prospects that customers adore you and will choose your brand over and over again:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Recommended by: <\/b><span style=\"font-weight: 400;\">you\u2019ll notice that many popular <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">SaaS<\/span><\/a><span style=\"font-weight: 400;\"> comparison websites use this phrase. Use it on your sales pages close to the sign-up forms to show that people trust you. <\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Our customers: <\/b><span style=\"font-weight: 400;\">remind customers that your business is relied on by many users.<\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Trusted by: <\/b><span style=\"font-weight: 400;\">showcase some big names in your client roster and let prospects know they\u2019ll be among them. <\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Compared to: <\/b><span style=\"font-weight: 400;\">as<\/span> <span style=\"font-weight: 400;\">prospects always look for comparisons, underline how your product contrasts similar solutions \u2013 with a competitive advantage, of course.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Typically used for: <\/b><span style=\"font-weight: 400;\">remind your prospect that your product is popular with users.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Use case: <\/b><span style=\"font-weight: 400;\">sales prospects love <\/span><a href=\"https:\/\/snov.io\/blog\/wow-customer-stories\/\"><span style=\"font-weight: 400;\">use cases<\/span><\/a><span style=\"font-weight: 400;\">, so if you have any to share, ensure your potential customers come across the phrase \u2018use case\u2019 here and there through your web page or emails.<\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Awarded: <\/b><span style=\"font-weight: 400;\">any award your company or product may have won is a testament to its success, so use this word to let prospects know about your high appraisals.<\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Proven results: <\/b><span style=\"font-weight: 400;\">let the numbers do the talking for you \u2013 quantify social proof using numbers backed up by this phrase.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Value: <\/b><span style=\"font-weight: 400;\">since your key mission is bringing value to customers, use this word to remind your prospects of what your product can do for them. <\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Improved: <\/b><span style=\"font-weight: 400;\">another great word to use when it comes to highlighting the value of your product. <\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Rated as: <\/b><span style=\"font-weight: 400;\">just as Zluri has used it in our example below, ratings are exceptionally important for those shopping around. Prospects often value third-party opinions over yours.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17900 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/image7.png\" alt=\"Social proof\" width=\"526\" height=\"317\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/image7.png 526w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/image7-300x181.png 300w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Sales words &amp; phrases for authority\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to enrich your sales campaigns with words and phrases indicating your knowledge, expertise, and status. For instance:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Cutting-edge\/Top-rated\/Best-in-class\/Leading: <\/b><span style=\"font-weight: 400;\">\u201cDon\u2019t worry, you\u2019re dealing with the best-in-class product\/service\u201d\u2014 affirm your company is leading the way.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Years of experience: <\/b><span style=\"font-weight: 400;\">\u201cWe\u2019ve got XX years of experience in the area\u201d \u2014 emphasize you\u2019ve got baggage of experience behind using factual information (how many)\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Guarantee: <\/b><span style=\"font-weight: 400;\">\u201cWe guarantee your money back if you\u2019re not satisfied\u201d \u2013 use this powerful word to establish your status \u2013 you\u2019re a company that is confident in its expertise.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>We know:<\/b><span style=\"font-weight: 400;\"> demonstrate you\u2019re competent in your niche, as well as in meeting the needs and wants of your prospects.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Take a deeper look: <\/b><span style=\"font-weight: 400;\">use this phrase to imply you have a more profound knowledge of the subject and are ready to share it with readers.<\/span> <span style=\"font-weight: 400;\">For example, <\/span><b>take a deeper look <\/b><span style=\"font-weight: 400;\">at the example we pulled from Zluri\u2019s article:\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17901\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/image2-1.png\" alt=\"Authority\" width=\"850\" height=\"141\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/image2-1.png 1250w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/image2-1-300x50.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/image2-1-1024x170.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/image2-1-768x128.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Sales words &amp; phrases for liking\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To win the affection of a sales prospect, use the following sales vocabulary:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>No obligation: <\/b><span style=\"font-weight: 400;\">\u201cYou\u2019re under no obligation to buy after the product demo\u201d\u2014 take the pressure off the buyer and put the power back in their hands.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Please\/You\u2019re welcome: <\/b><span style=\"font-weight: 400;\">words of politeness go a long way in the business world.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Welcome to: <\/b><span style=\"font-weight: 400;\">a warm <\/span><a href=\"https:\/\/snov.io\/blog\/follow-up-email-to-schedule-interview\/\"><span style=\"font-weight: 400;\">welcome to the call or meeting<\/span><\/a><span style=\"font-weight: 400;\"> will immediately help your potential buyer feel at ease. <\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>You: <\/b><span style=\"font-weight: 400;\">use a 2nd person pronoun more often to shift the focus to the buyer and their needs.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Let\u2019s get this done for you:<\/b><span style=\"font-weight: 400;\"> ensure a prospect you\u2019re ready to go the extra mile to satisfy their needs.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Amazing\/fabulous: <\/b><span style=\"font-weight: 400;\">use<\/span> <span style=\"font-weight: 400;\">extravagant adjectives that would stand out from the typical good\/great and make your<\/span><a href=\"https:\/\/snov.io\/blog\/how-to-write-a-sales-proposal\/\"><span style=\"font-weight: 400;\"> sales proposal<\/span><\/a><span style=\"font-weight: 400;\"> more likable and memorable.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>I\u2019m not sure but<\/b> <b>let me get back to you<\/b><span style=\"font-weight: 400;\">: It\u2019s important to always admit if you don\u2019t know something but reassure your buyer that you\u2019ll find the answer for them. Honesty is the best policy. <\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Sales words &amp; phrases for scarcity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lastly, scarcity words are aimed at enticing your prospect to <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">buy faster<\/span><\/a><span style=\"font-weight: 400;\">. They need little explanation but should be considered in your sales collateral:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>New<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Limited\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Exclusive\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Hurry<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Free<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Save\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Now\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Last\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Last minute<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Premium\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Confidential\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>First\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Only<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, be careful while using these words in emails. Some of them, once used excessively, can <\/span><a href=\"https:\/\/snov.io\/blog\/550-spam-trigger-words-to-avoid\/\"><span style=\"font-weight: 400;\">trigger spam filters<\/span><\/a><span style=\"font-weight: 400;\"> and affect your email deliverability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zluri applies the scarcity principle by placing a specific call-to-action on the subscription form right below the post \u2014 \u201cBe the first one to hear from us!\u201d It\u2019s difficult not to notice how the company appeals to exclusiveness using the phrase \u201cBe the first one,\u201d isn\u2019t it?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17902 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/1666355567.png\" alt=\"Scarcity\" width=\"734\" height=\"341\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/1666355567.png 734w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/1666355567-300x139.png 300w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here is the list of all 60 sales words and phrases that can help you succeed in <\/span><span style=\"font-weight: 400;\">closing a deal <\/span><span style=\"font-weight: 400;\">if you add them to your everyday sales vocabulary:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17904\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/1666355803.png\" alt=\"Sales vocabulary\" width=\"538\" height=\"517\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/1666355803.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/1666355803-300x288.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/1666355803-768x738.png 768w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping up\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cialdini\u2019s principles of persuasion have been proven powerful for marketing and sales, so why not apply them to your campaigns? We\u2019ve provided you with the 60 most persuasive words and phrases, but many more exist out there. If you know any special vocabulary that brings you conversions, feel free to share it with us in the comments.\u00a0<\/span><\/p>\n<p>And to ensure your email campaigns always hit the target, use Snov.io&#8217;s <a href=\"https:\/\/snov.io\/email-verifier\">email checker<\/a>.<\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Verified emails = zero bounce rates<\/p>\n<p class=\"content-banner__description\">Use Snov.io Email Finder for the best email deliverability<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-vocabulary&amp;cta_type=banner\">Try for free<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/email-verification.png\" alt=\"Verified emails = zero bounce rates\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sales words and phrases are the bread and butter of any salesperson. The right words can make the difference in getting your message across and closing a sales deal. Learn the most convincing ones now!<\/p>\n","protected":false},"author":85,"featured_media":17891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468,470],"tags":[31,44,1063],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/17890"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=17890"}],"version-history":[{"count":2,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/17890\/revisions"}],"predecessor-version":[{"id":37485,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/17890\/revisions\/37485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/17891"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=17890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=17890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=17890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}