{"id":18000,"date":"2022-11-07T14:06:53","date_gmt":"2022-11-07T11:06:53","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=18000"},"modified":"2026-01-15T14:12:26","modified_gmt":"2026-01-15T11:12:26","slug":"how-to-use-email-variables","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/how-to-use-email-variables\/","title":{"rendered":"How To Use Email Variables For Bulk Email Outreach Personalization"},"content":{"rendered":"

While personalization is an absolute must for email marketing, it\u2019s a big challenge for cold email automation<\/a><\/span>\u00a0when you need to send your messages to prospects in bulk.\u00a0<\/span><\/p>\n

Luckily, email marketing services such as Snov.io have elaborated on ways to help you personalize your emails at scale. In one of our previous posts, we\u2019ve already discussed how you can personalize your emails using <\/span>Snov.io + Hyperise combo<\/span><\/a>. In this article, we\u2019ll tell you about Snov.io email variables and share some examples of their practical application.\u00a0<\/span><\/p>\n

What is the essence of email variables?<\/span><\/h2>\n

Email variables<\/b>, also called \u2018merged fields,\u2019 are pieces of text in <\/span>email templates<\/span><\/a> that are automatically filled with the corresponding data about email recipients when they receive your message.<\/span><\/p>\n

For example, if you are going to send your email to about 500 prospects, you don\u2019t need to do a crazy job inserting the name of each of them individually and sending emails one by one. You can automate your efforts using a {{First Name}} variable in your template, so each recipient gets an email with their name.\u00a0<\/span><\/p>\n

Each email automation service offers its own variables, but the basic variables such as {{First Name}}, {{Last Name}}, or {{Company Name}} are usually present in all email marketing tools.\u00a0<\/span><\/p>\n

In this guide, we\u2019ll discover what variables you can use with Snov.io to personalize your <\/span>email outreach<\/span><\/a>, along with examples.<\/span><\/p>\n

\"templates\"<\/a><\/p>\n

Types of email variables with examples<\/span><\/h2>\n

In Snov.io, email variables are divided into two types: <\/span>system variables<\/b> and <\/span>custom variables<\/b>. Let\u2019s consider both types in detail.<\/span><\/p>\n

1. System variables<\/span><\/h3>\n

System variables<\/b> are embedded into the service by default, such as name, link, location, industry, and company variables.\u00a0<\/span><\/p>\n

Name variables<\/span><\/h4>\n

Name variables are one of the most widespread email variables, allowing you to address each of your prospects by name. Here you can choose among three options, addressing a person:\u00a0<\/span><\/p>\n