{"id":18573,"date":"2022-12-09T00:55:28","date_gmt":"2022-12-08T21:55:28","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=18573"},"modified":"2024-04-23T01:24:27","modified_gmt":"2024-04-22T22:24:27","slug":"email-newsletter-design","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/email-newsletter-design\/","title":{"rendered":"11 Best Practices For Your Company\u2019s Email Newsletter Design"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How and where do you communicate with prospective customers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main focus of most marketers and salespeople these days is on using social media as a means of connecting with their audience. However, there&#8217;s another way, the lead generation effectiveness of which can compete with Instagram, <a href=\"https:\/\/snov.io\/blog\/linkedin-sales-prospecting\/\">LinkedIn<\/a>, <a href=\"https:\/\/snov.io\/blog\/how-to-find-emails-on-tiktok\/\">TikTok<\/a>, and Facebook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must work well on your email newsletter design to use this communication tool as effectively as possible. Mail is a platform where visuals are of great importance, so an ordinary message will not be enough to attract the attention of a larger audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we will discuss the features of email newsletter design and describe the 11 best ways to create an effective final result.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What is email design?<\/a><\/li>\n<li><a href=\"#why\">Why is email design so important?<\/a><\/li>\n<li><a href=\"#best\">Best email design practices<\/a><\/li>\n<li><a href=\"#how\">How to create beautifully designed emails with Snov.io<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is email design?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email newsletter design is the strategic creation of emails that consider the characteristics and needs of your target audience, which consists of both potential and existing customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a newsletter design includes effective placement of CTAs, correct distribution of text and display of information in appropriate places, selection of images, use of the corporate style, and many other points.<\/span><\/p>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why is email design so important?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Emails that do not carry any valuable information for the user are often ignored or deleted. Email design helps turn an annoying mailing that no one needs into a practical tool for interaction with the client. An effective email disegn should be visually appealing, attention-grabbing, and consistent with the brand&#8217;s philosophy.\u00a0<\/span><\/p>\n<h2 id=\"best\"><span style=\"font-weight: 400;\">Best email design practices<\/span><\/h2>\n<h3><b>1. Pay attention to the preview<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pre-header is a piece of text visible right after the subject line in the inbox or at the top of the email template when the message is opened. It\u2019s usually either left unused or wildly underused. But by experimenting and optimizing the preheader text, open rates can be boosted by <\/span><span style=\"font-weight: 400;\">45%<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The email pre-header is one of the first things your user will see while opening the inbox. This short sentence will give the recipient a general idea of what the email will be about, its purpose, and whether it\u2019s worth opening and reading at all.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of simply rewriting the email&#8217;s first sentence, try making it more appealing to your customer. This will increase the chances that the user will not only open the email but also read it and interact in some way.\u00a0<\/span><\/p>\n<figure id=\"attachment_18576\" aria-describedby=\"caption-attachment-18576\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18576\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670534754.png\" alt=\"Pre-header example\" width=\"850\" height=\"51\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670534754.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670534754-300x18.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670534754-768x46.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-18576\" class=\"wp-caption-text\"><em>Pre-header example (Source: MasterBundles)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A quick summary of what the newsletter is about will be more useful and grab the attention of your potential clients. This can be in the form of a leading question or a list of topics to be covered in the email.<\/span><\/p>\n<h3><b>2. Create branded emails<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The email is a vivid reflection of your marketing strategy. To achieve the goal and increase the company&#8217;s visibility, apply branding even in newsletter emails. Your recipients should immediately recognize your email among others. Keep in mind these three aspects:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Synchronize your email design with your other content<\/b><span style=\"font-weight: 400;\">. Keep the same font styles, colors, and identity in all marketing elements. Adding a logo at the email&#8217;s beginning or end will be a great way to emphasize your branding.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use a specific recognizable tone<\/b><span style=\"font-weight: 400;\">. Include your company\u2019s famous phrases and ways of communicating with the audience. You can also add inside jokes and use emojis.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Include links to the social media accounts and the company\u2019s website<\/b><span style=\"font-weight: 400;\">. This will provide user with a deeper understanding of your brand and improve your email campaign performance simultaneously.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7694\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/image1-6.png\" alt=\"Website and email consistency example\" width=\"850\" height=\"341\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/image1-6.png 1809w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/image1-6-300x120.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/image1-6-1024x411.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/image1-6-768x308.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/image1-6-1536x616.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<figure id=\"attachment_7695\" aria-describedby=\"caption-attachment-7695\" style=\"width: 708px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7695\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/image5-6.png\" alt=\"Website and email consistency example\" width=\"708\" height=\"890\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/image5-6.png 708w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/10\/image5-6-239x300.png 239w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><figcaption id=\"caption-attachment-7695\" class=\"wp-caption-text\"><em>Website and email consistency example (Source: MailChimp)<\/em><\/figcaption><\/figure>\n<h3><b>3. Don\u2019t forget about the user\u2019s experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your email design should be well-structured and easily comprehended by the potential customer. The best email design will provide a good balance of text and visual elements and follow the information hierarchy using an effective layout.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email templates are a great solution that helps with all these tasks and keeps your user satisfied. You can use them for inspiration or personalize them to suit your needs. The guys at <\/span><span style=\"font-weight: 400;\">MasterBundles<\/span><span style=\"font-weight: 400;\"> have more than a hundred cool <\/span><span style=\"font-weight: 400;\">email templates<\/span><span style=\"font-weight: 400;\"> you can choose from to simplify the process of creating email campaigns.\u00a0<\/span><\/p>\n<figure id=\"attachment_18579\" aria-describedby=\"caption-attachment-18579\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18579\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image14.png\" alt=\"Email template examples\" width=\"850\" height=\"497\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image14.png 1384w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image14-300x176.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image14-1024x599.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image14-768x449.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-18579\" class=\"wp-caption-text\"><em>Email template examples (Source: MasterBundles)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Another email feature you need to keep in mind is that they usually require scrolling down the screen. Accordingly, the content should be evenly divided.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve this, add a lot of white space, lists, and subheadings highlighting the key information. The most critical points, such as CTAs, should be placed at the beginning and near the end since the user remembers the first and last perceived information best. <\/span><\/p>\n<figure id=\"attachment_18580\" aria-describedby=\"caption-attachment-18580\" style=\"width: 499px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18580\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670534962.png\" alt=\"Example of a CTA at the beginning of the email\" width=\"499\" height=\"718\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670534962.png 499w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670534962-208x300.png 208w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><figcaption id=\"caption-attachment-18580\" class=\"wp-caption-text\"><em>Example of a CTA at the beginning of the email (Source: Salesforce)<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In any case, a quality layout helps structure the information in the email and makes it more readable for the user.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. It\u2019s not all about the visuals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Emails are a balanced mixture of good text and visual content. This is why you should spend as much effort and time writing the email text as selecting illustrations and creating a layout. The text should interest the user, speak to them using their language, and do it in a friendly tone. To get an excellent result, use <\/span><a href=\"https:\/\/snov.io\/blog\/sales-vocabulary\/\"><span style=\"font-weight: 400;\">persuasive words and phrases<\/span><\/a><span style=\"font-weight: 400;\"> that can help you boost conversions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5945\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/Emotional-trigger-words.png\" alt=\"Emotional trigger words for email\" width=\"827\" height=\"1666\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/Emotional-trigger-words.png 827w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/Emotional-trigger-words-149x300.png 149w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/Emotional-trigger-words-508x1024.png 508w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/Emotional-trigger-words-768x1547.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/09\/Emotional-trigger-words-762x1536.png 762w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">5. Be more personal\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use personalization to make your newsletter design stand out from thousands of identical emails. Include the name of the recipient and other important information your company has access to, such as buying history or saved items.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to go is to add a place for receiving feedback from the user. Include a function to evaluate how helpful the email was this time. Based on such responses, you can easily adjust your personalized mailing. As a result, your emails will look more thoughtful and add warmth to your communication with a client.\u00a0<\/span><\/p>\n<figure id=\"attachment_18582\" aria-describedby=\"caption-attachment-18582\" style=\"width: 516px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18582\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670535046.png\" alt=\"Newsletter feedback example\" width=\"516\" height=\"669\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670535046.png 516w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670535046-231x300.png 231w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><figcaption id=\"caption-attachment-18582\" class=\"wp-caption-text\"><em>Newsletter feedback example (Source: Litmus)<\/em><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">6. Add more visual content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We have already suggested adding your logo and keeping the balance between text and visuals. This advice is worth considering because paragraphs of information won&#8217;t keep the potential client&#8217;s attention for too long. You can easily separate the informational content using branded animations, <a href=\"https:\/\/snov.io\/blog\/\">videos<\/a>, and other creative materials. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s necessary to remember that the theme of visual content should directly reflect your company&#8217;s identity. Any inserts are also part of your brand, so you shouldn&#8217;t overdo it with gifs or emojis just for fun. Instead, add an informative video about new services, visualization of discounts, or photos of new products to the email to improve your newsletter design.<\/span><\/p>\n<figure id=\"attachment_18583\" aria-describedby=\"caption-attachment-18583\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18583\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image10.png\" alt=\"Newsletter video example\" width=\"550\" height=\"1251\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image10.png 550w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image10-132x300.png 132w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image10-450x1024.png 450w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-18583\" class=\"wp-caption-text\"><em>Newsletter with the video example (Source: InVision)<\/em><\/figcaption><\/figure>\n<h3>7. Provide a responsive design<\/h3>\n<p><span style=\"font-weight: 400;\">Forgetting about different screen formats is a common mistake in email design. A responsive design considers the user&#8217;s screen and changes its format accordingly. This way, customers can view the email using any device.\u00a0 \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do your research and find out the most common screen formats of smartphones, tablets, and laptops of your users. Based on these results, adapt the newsletter to popular devices and test it using mockups. This also applies to pre-headers, which should not only attract attention but also look accessible for perception.\u00a0<\/span><\/p>\n<figure id=\"attachment_18585\" aria-describedby=\"caption-attachment-18585\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18585\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image6.png\" alt=\"Responsive email design\" width=\"850\" height=\"607\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image6.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image6-300x214.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image6-1024x732.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image6-768x549.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image6-1536x1097.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-18585\" class=\"wp-caption-text\"><em>Responsive email design (Source: Campaign Monitor)<\/em><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">8. Use effective color schemes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Suppose your email has a large number of CTAs and the topic is related to sales and new product releases. In that case, it is worth turning to bright colors that stimulate the recipient to action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a> <span style=\"font-weight: 400;\">A\/B test, red increases conversions by 21%. However, it should only be used to highlight text in the general email color scheme. If all your email design is in red, it won\u2019t help your CTA. Red works best with the most basic colors, like white and shades of gray.<\/span><\/p>\n<figure id=\"attachment_18586\" aria-describedby=\"caption-attachment-18586\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18586\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image5.png\" alt=\"Best CTA color options\" width=\"1000\" height=\"100\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image5.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image5-300x30.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image5-768x77.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-18586\" class=\"wp-caption-text\"><em>Best CTA color options<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">As an option, you can <a href=\"https:\/\/snov.io\/blog\/colors_in_email_marketing\/\">use complementary colors<\/a> to add contrast and emphasize the main details of the email. In order not to resort to risky combinations, use lighter and darker shades of the same corporate color and compare email engagement.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18587\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image2.png\" alt=\"Best CTA color options\" width=\"900\" height=\"300\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image2.png 900w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image2-300x100.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image2-768x256.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">9. Work on your email sign-off design\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/snov.io\/blog\/how-to-end-an-email\/\">The end of the email<\/a> is as important as its beginning. This part should be informative and beneficial for the recipient. It&#8217;s not enough to simply include your company&#8217;s name and wish your customers a good day. A better way to fill this space is to add some contact info, your role, and your full name.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, it&#8217;s common to insert the company&#8217;s logo at the beginning or the end of the email so that the information received by the recipient is automatically associated with your company. It\u2019s also essential to indicate possible communication channels with you or with customer service.<\/span><\/p>\n<figure id=\"attachment_18589\" aria-describedby=\"caption-attachment-18589\" style=\"width: 676px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18589\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670535301.png\" alt=\"Email sign-off example \" width=\"676\" height=\"631\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670535301.png 676w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670535301-300x280.png 300w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><figcaption id=\"caption-attachment-18589\" class=\"wp-caption-text\"><em>Email sign-off example (Source: Beefree)<\/em><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">10. Don&#8217;t be afraid of the &#8220;unsubscribe&#8221; button<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Do not hide this function from your recipients. Your audience is a dynamic component of the business, and it\u2019s natural that, at a certain point, your newsletter might cease to bring any benefit to the user.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To avoid annoying customers with aggressive, intrusive marketing, add a well-visible &#8220;unsubscribe&#8221; button at the end of the newsletter. This way, the recipient will understand that receiving this mailing is a free choice, not a compulsion, which usually repels them. This will also filter out the uninterested part of your subscriber list and make a positive last impression on the user.<\/span><\/p>\n<figure id=\"attachment_18590\" aria-describedby=\"caption-attachment-18590\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18590\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670535353.png\" alt=\"Unsubscribe button example\" width=\"850\" height=\"170\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670535353.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670535353-300x60.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670535353-768x154.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-18590\" class=\"wp-caption-text\"><em>Unsubscribe button example (Source: Snov.io)<\/em><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">11. Be creative<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We have listed many rules related to the structure and content of the email newsletter design. Still, you should not forget about your own approach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Treat the making of a newsletter as a creative process, get ideas from other companies, and don&#8217;t be afraid to move from vision to reality. It&#8217;s not always bright colors and the correct placement of information that attract the recipient&#8217;s attention, but your creativity and the final result.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To add something creative to your email design, try new templates, look for unusual ways of structuring information, and experiment with graphic elements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could even tinker with new tech to make your emails look unique, perhaps choosing to <\/span><span style=\"font-weight: 400;\">craft AI art<\/span><span style=\"font-weight: 400;\"> which helps keep each message fresh and engaging. Creative twists like this can help you stand out from rivals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t forget that after such changes, it\u2019s important to monitor the user&#8217;s reaction and the campaign\u2019s statistics. Note what has worked and what is better not to use in the future. This way, over time, you will collect a set of proven creative tools from which it will be easy to craft an effective newsletter.<\/span><\/p>\n<h2 id=\"how\">How to create beautifully designed emails with Snov.io<\/h2>\n<p>To begin with, <a href=\"https:\/\/app.snov.io\/register\">click this link<\/a> to register for the Snov.io toolbox&#8217;s free lifetime access. You will have access to lead generation tools and an email drip campaign builder, which will help you find, qualify, segment your audience and guide your prospects down the sales funnel to achieve your marketing objectives.<\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-newsletter-design&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15389\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/05\/1653053515.png\" alt=\"drips\" width=\"850\" height=\"248\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/05\/1653053515.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/05\/1653053515-300x88.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/05\/1653053515-768x224.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p>Open the drip email campaign builder. You can directly <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-send-html-email\/\">insert your HTML templates<\/a> into the Email element to create nicely designed emails.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11103\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2019\/04\/1625052983.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2019\/04\/1625052983.png 900w, https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2019\/04\/1625052983-300x210.png 300w, https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2019\/04\/1625052983-768x537.png 768w\" alt=\"How to create beautifully designed emails with Snov.io\" width=\"850\" height=\"594\" \/><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/a-complete-guide-to-snovio-drip-campaigns\/\">Check out our tutorial<\/a> on how to set up an email drip campaign if you want to learn more about crafting effective email campaigns.<\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email newsletter design is a complex approach to maintaining effective communication with your clients. When creating it, you need to consider both textual and visual design, effectively work with links, and meet your user&#8217;s needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t be skeptical about it; applying these tips will help you achieve your company&#8217;s marketing goals and ensure more efficient growth.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we are going to discuss the importance of email newsletter design and take a look at its best practices. Check it out to know how to make your email marketing more efficient.<\/p>\n","protected":false},"author":88,"featured_media":18575,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468],"tags":[16,44,1154],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/18573"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=18573"}],"version-history":[{"count":0,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/18573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/18575"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=18573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=18573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=18573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}