{"id":18597,"date":"2022-12-12T09:02:02","date_gmt":"2022-12-12T06:02:02","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=18597"},"modified":"2026-03-18T17:35:58","modified_gmt":"2026-03-18T14:35:58","slug":"targeted-lead-generation","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/targeted-lead-generation\/","title":{"rendered":"9 Strategies To Step Up Your Targeted Lead Generation Game"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Your <\/span><span style=\"font-weight: 400;\">B<\/span><span style=\"font-weight: 400;\">2<\/span><span style=\"font-weight: 400;\">B<\/span><span style=\"font-weight: 400;\"> marketing campaign seemed a success on paper but turned out to be a total disaster in conversions? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeah, we&#8217;ve all been there. Before you start internalizing the issue, evaluate things objectively without too much emotion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe your target audience is a bit too large or uninterested in your products or services?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most feasible approach is to start systematically niching it down to those categories of customers who will appreciate your solution and buy it simply because they understand its value. These are your targeted leads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we&#8217;ll share some simple tips and strategies to step up your targeted lead generation game and boost your sales.\u00a0<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#notion\">Targeted leads: notion and importance<\/a><\/li>\n<li><a href=\"#strategies\">9 headache-free strategies for targeted lead generation<\/a><\/li>\n<li><a href=\"#steps\">4 steps to successful targeted lead generation<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"notion\"><span style=\"font-weight: 400;\">Targeted leads: notion &amp; importance\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you are still taking marketing as a race, you\u2019d better stop.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Talking to everyone isn&#8217;t a solution. Say you increased the volume but failed to qualify your leads. You are guaranteed to end up being out of breath, time, and with poor results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quality is still king. <\/span><span style=\"font-weight: 400;\">Break down the large market into smaller segments, put all your effort into building a rapport<\/span> <span style=\"font-weight: 400;\">with a defined group of leads, and get a pool of clients who fit your ideal customer profile (<\/span><a href=\"https:\/\/snov.io\/glossary\/ideal-customer-profile\/\"><span style=\"font-weight: 400;\">ICP<\/span><\/a><span style=\"font-weight: 400;\">). As simple as that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of reaching out to the whole market, focus on working with individual groups. For instance, if your audience is IT professionals, narrow it down to IT engineers in the top 100 IT companies worldwide. You can go even further and narrow down your results to those developing AI solutions and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Targeted <\/span><a href=\"https:\/\/snov.io\/glossary\/lead-generation\/\"><span style=\"font-weight: 400;\">lead generation<\/span><\/a><span style=\"font-weight: 400;\"> is essential to your business as it creates a win-win situation for both you and your targeted lead. Some of them are waiting for a product like yours to come their way! Targeted lead generation simply enables the two of you to finally meet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are still wondering whether the targeted lead generation is worth your time, let&#8217;s wrap up its main benefits.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18603\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670820601.png\" alt=\"Targeted leads: notion &amp; importance\u00a0\" width=\"850\" height=\"847\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670820601.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670820601-300x300.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670820601-150x150.png 150w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670820601-768x765.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve already bought the idea of <\/span><span style=\"font-weight: 400;\">targeting<\/span><span style=\"font-weight: 400;\">, here are some strategies to attract as many B2B sales leads as possible!\u00a0<\/span><\/p>\n<h2 id=\"strategies\"><span style=\"font-weight: 400;\">9 headache-free strategies for targeted lead generation<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Lead generation automation solutions\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The pace of technological change is unstoppable, resulting in the automation of most manual operations. The same is applicable to lead targeting, which can be enhanced by various <strong>lead generation tools<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take <\/span><a href=\"https:\/\/snov.io\/extension\"><span style=\"font-weight: 400;\">Snov.io Email Finder<\/span><\/a><span style=\"font-weight: 400;\">, for instance. With it, you can automatically collect high-quality leads from any website you visit, source leads from LinkedIn, or get emails from a Google search. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By clicking the &#8220;Find Leads&#8221; panel in your Snov.io account, you&#8217;ll effortlessly find relevant leads through name search, domain search, database search, LinkedIn search, AI search, as well as its Chrome extensions.<\/span><\/p>\n<figure id=\"attachment_43865\" aria-describedby=\"caption-attachment-43865\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/Screenshot-at-Nov-27-15-01-21.png\" alt=\"Snov.io Email Finder\" width=\"746\" height=\"357\" class=\"wp-image-43865\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/Screenshot-at-Nov-27-15-01-21.png 2310w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/Screenshot-at-Nov-27-15-01-21-300x144.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/Screenshot-at-Nov-27-15-01-21-1024x490.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/Screenshot-at-Nov-27-15-01-21-768x368.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/Screenshot-at-Nov-27-15-01-21-1536x735.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/Screenshot-at-Nov-27-15-01-21-2048x981.png 2048w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption id=\"caption-attachment-43865\" class=\"wp-caption-text\">Snov.io Email Finder<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Using this or similar tools, you can build lists of prospects and send out scheduled email campaigns in a matter of seconds, saving your team&#8217;s time for more challenging tasks such as <\/span><a href=\"https:\/\/snov.io\/glossary\/lead-qualification\/\"><span style=\"font-weight: 400;\">lead qualification<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Compelling landing pages\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Landing pages are widely used to initiate your first interaction with a prospect. You never get a second chance to make a first impression, so do it wisely!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each landing page has its strategic purpose, like inviting your targeted leads to free trials, product demos or offering them valuable content. By clicking a certain keyword or a Google ad, people should be automatically transferred to a unique landing page showing the exact solution they\u2019ve been searching for.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18621\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670821194.png\" alt=\"Tips for landing pages\" width=\"850\" height=\"463\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670821194.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670821194-300x163.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670821194-768x418.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These are general recommendations, but when working in B2B, highlighting your services is not enough. <\/span><span style=\"font-weight: 400;\">As much as your landing page seems excellent in pitching your product, targeted leads are more prone to be attracted to its value.\u00a0\u00a0<\/span><\/p>\n<p>A <a href=\"https:\/\/www.hostinger.co.uk\/landing-page-builder\" target=\"_blank\" rel=\"noopener\">landing page builder<\/a> can help create personalized content that speaks directly to your target audience&#8217;s needs and interests.<\/p>\n<p><span style=\"font-weight: 400;\">Complement your landing pages with <\/span><b>testimonials<\/b><span style=\"font-weight: 400;\"> with &#8220;before\/after&#8221; stories and real-deal solutions to the problems people faced before using your product. Pay attention to the signup process. Make it easy and simple. Bored leads don&#8217;t convert.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. LinkedIn lead generation\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">From 2017 until today, LinkedIn has been the most effective platform for targeted lead generation. According to <\/span><span style=\"font-weight: 400;\">Dux-Soup<\/span><span style=\"font-weight: 400;\">, with reference to the <\/span><a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/linkedin-ads\/get-proof-the-case-for-b2b-marketing-on-linkedin-infographic\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Case for B2B Marketing on LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">, 92% of B2B marketers choose LinkedIn over other platforms, and over 80% of B2B leads on social media come from LinkedIn.\u00a0<\/span><\/p>\n<figure id=\"attachment_18630\" aria-describedby=\"caption-attachment-18630\" style=\"width: 608px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18630\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670821600.png\" alt=\"LinkedIn lead generation\" width=\"608\" height=\"612\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670821600.png 608w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670821600-298x300.png 298w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670821600-150x150.png 150w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><figcaption id=\"caption-attachment-18630\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.slideshare.net\/LImarketingsolutions\/the-case-for-b2b-marketing-on-linkedin\" rel=\"nofollow noopener\" target=\"_blank\">LinkedIn<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The same thought can be seen in the <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30030\/LinkedIn-277-More-Effective-for-Lead-Generation-Than-Facebook-Twitter-New-Data.aspx#sm.00000lzzqb4dzgd30xrdxgyj2focv\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">review by HubSpot<\/span><\/a>,<span style=\"font-weight: 400;\"> stating that LinkedIn is 277% more effective in finding prospects than Facebook and Twitter.\u00a0<\/span><\/p>\n<figure id=\"attachment_18632\" aria-describedby=\"caption-attachment-18632\" style=\"width: 718px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18632\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image5.jpg\" alt=\"LinkedIn lead generation \" width=\"718\" height=\"509\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image5.jpg 718w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image5-300x213.jpg 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><figcaption id=\"caption-attachment-18632\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30030\/LinkedIn-277-More-Effective-for-Lead-Generation-Than-Facebook-Twitter-New-Data.aspx#sm.00000lzzqb4dzgd30xrdxgyj2focv\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">If you are taking your LinkedIn as a reliable source of targeted leads, use <\/span><b>LinkedIn ads<\/b><span style=\"font-weight: 400;\"> to meet new audiences and introduce them to your business.\u00a0<\/span><\/p>\n<p>To maximize your lead generation efforts on LinkedIn, use <a href=\"https:\/\/getuplead.com\/linkedin-advertising-agency\/ads-types\/message\/conversation-ads\/\" rel=\"nofollow noopener\" target=\"_blank\">LinkedIn Conversation Ads<\/a>, a powerful tool that allows personalized and interactive conversations with potential customers, fostering stronger connections and driving conversions.<\/p>\n<p><span style=\"font-weight: 400;\">For better results, upgrade to the <\/span><b>LinkedIn Premium<\/b><span style=\"font-weight: 400;\"> version, as it&#8217;s packed with additional tools, including advanced search functions and a feature enabling you to track who&#8217;s previously viewed your profile.\u00a0<\/span><\/p>\n<blockquote><p><strong>Pro tip: <\/strong>If you are just a beginner in LinkedIn outreach, read <a href=\"https:\/\/snov.io\/blog\/snovio-linkedin-sales-navigator-integration\/\">our post<\/a> on how to boost your search performance with LinkedIn Sales Navigator and Snov.io LI Prospect Finder extension.<\/p><\/blockquote>\n<h3><span style=\"font-weight: 400;\">4. Multi-channel advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Effective B2B sales are only possible with ads on every social media platform where you expect your targeted leads to spend most of their time. These might be YouTube, TikTok, or Facebook, you name it!\u00a0<\/span><\/p>\n<figure id=\"attachment_18635\" aria-describedby=\"caption-attachment-18635\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18635\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image13.png\" alt=\"Multi-channel advertising\" width=\"850\" height=\"545\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image13.png 1223w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image13-300x192.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image13-1024x656.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image13-768x492.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-18635\" class=\"wp-caption-text\"><em>Source: Instapage<\/em><\/figcaption><\/figure>\n<p><b>Ads<\/b><span style=\"font-weight: 400;\"> are amazing in the way that once the algorithm figures out what they\u2019ve been previously searching, it will pop up on every other platform they are using.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For better results, redirect your social media users to your landing pages to obtain more of their personal data. At the same time, you can segment your ads for specific demographics to narrow your audience to meet your ICP standards. None of these benefits come for free, yet they are worth the price. To assist you in this process, you can use a <a href=\"https:\/\/www.appsflyer.com\/glossary\/demand-side-platform\/\" rel=\"nofollow noopener\" target=\"_blank\">Demand-Side Platform (DSP)<\/a>.<\/span><\/p>\n<blockquote><p><strong>Pro tip:<\/strong> Use retargeting tools! Show your ads on other websites to your former visitors. If your prospect is browsing a certain page, you can offer them a case study about what they are reading now. On top of it, suggest subscribing for more information on the topic they were interested in.<\/p><\/blockquote>\n<h3><span style=\"font-weight: 400;\">5. Live chat, chatbots, and widgets<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18643 alignleft\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670822313.png\" alt=\"Live chat, chatbots, and widgets\" width=\"356\" height=\"626\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670822313.png 356w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670822313-171x300.png 171w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is another great way to keep your business going 24\/7, with prospects reaching out to you regardless of their time zone or day of the week. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Statistically, customers find it psychologically easier to address their questions via a <strong>live chat<\/strong> than by talking to a real person. Plus, this is definitely faster than waiting for an email reply!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there is so much more about <\/span>live chats<span style=\"font-weight: 400;\"> than simply prompt answers! They give your team a deeper understanding of your prospect\u2019s needs and help determine whether your solution can generate value for your prospect. Usually, <\/span><span style=\"font-weight: 400;\">prospects<\/span><span style=\"font-weight: 400;\"> resorting to live chats are more open to your offerings since they reached out first.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for <\/span><b>widgets<\/b><span style=\"font-weight: 400;\">, they work similarly to live chats, popping up at the bottom of your page to provide feedback. Most of your visitors might immediately close the form, but those who visit your website to find out more will ask specific questions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last but not least, current <\/span><b>AI<\/b><span style=\"font-weight: 400;\"> allows for setting up a chatbot that answers any questions following a script. You can integrate it with your <\/span><a href=\"https:\/\/snov.io\/blog\/why-you-need-a-crm-system\/\"><span style=\"font-weight: 400;\">CRM<\/span><\/a><span style=\"font-weight: 400;\"> or website to ensure you get all the targeted lead opportunities.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Public relations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You might be wondering what PR has to do with generating targeted leads. Well, a lot!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By providing engaging content on the ongoings of your company, you are gaining more publicity and attracting potential customers. With a well-thought PR campaign, you can highlight your brand\u2019s positive approach, establish a better rapport with prospects, and build a solid reputation.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18671\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670823745.png\" alt=\"Public relations\" width=\"850\" height=\"463\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670823745.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670823745-300x163.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670823745-768x418.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To expand your lead coverage, make regular <\/span><b>press releases<\/b><span style=\"font-weight: 400;\"> to drive more traffic to your website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pay attention to the online reviews you get. The lion\u2019s share of B2B decisions is made based on honest <\/span><b>reviews<\/b><span style=\"font-weight: 400;\"> about your product on Google Reviews, G2, Capterra, and other websites. Encourage customers satisfied with your services to leave positive feedback to attract more leads.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18647\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image10-1.png\" alt=\"Public relations\" width=\"850\" height=\"316\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image10-1.png 1128w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image10-1-300x111.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image10-1-1024x380.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image10-1-768x285.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another great way to boost your online presence is by answering relevant questions on <\/span><b>Q&amp;A<\/b><span style=\"font-weight: 400;\"> websites such as <\/span><a href=\"https:\/\/snov.io\/blog\/quora-marketing\/\"><span style=\"font-weight: 400;\">Quora<\/span><\/a><span style=\"font-weight: 400;\">, which might become a new source of sales leads for you. Monitor questions and give comprehensive answers to those covering your business interests. Make sure you can offer solutions that meet your prospects&#8217; needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One more feasible option for better-targeted lead generation is sharing your views on specific industry <\/span><b>forums<\/b><span style=\"font-weight: 400;\"> to get to know your current customers, showcase your expertise, and build trust. Similarly, join relevant social media groups on Facebook or LinkedIn and engage in big conversations to be seen by many.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, you can always use someone else\u2019s audience to grow your targeted leads through guest posting. It\u2019s really promising in terms of sharing your message with new audiences.\u00a0<\/span><\/p>\n<blockquote><p><b><strong>Pro tip: <\/strong><\/b>Get the most out of your PR campaign for better conversions! <a href=\"https:\/\/snov.io\/blog\/online-pr-outreach\/\">Find out how.<\/a><\/p><\/blockquote>\n<h3><span style=\"font-weight: 400;\">7. Brand awareness<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The more prospects are aware of your business, the better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get more targeted leads, focus on <\/span><b>building your network<\/b><span style=\"font-weight: 400;\">. Take it as a part of <\/span><a href=\"https:\/\/snov.io\/blog\/guide-to-social-selling\/\"><span style=\"font-weight: 400;\">social selling<\/span><\/a><span style=\"font-weight: 400;\">! Be creative and compassionate about people&#8217;s needs. This energy will be reciprocated, especially when your intentions to serve and help are genuine! People smell fakeness from miles away, so try to present your product in the most honest way possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attend <strong>social and industry events<\/strong> such as webinars, seminars, workshops, and conferences to meet potential customers. Do not miss your chance to speak so that more people will remember you as an expert in the field. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always collect contact information of the new acquaintances you interacted with and keep in touch with the existing customers whenever you meet them outside your corporate space. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To leverage your networking, start an <strong>advisory board<\/strong> to provide valuable recommendations on specific areas of your business. As a B2B seller, you can also list your company on directories to attract more leads looking for your particular services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last but not least, if your networking resulted in you becoming popular in your own circles, turn your talk shop sessions into a <strong>private blog<\/strong>. This gives you a fantastic opportunity to curate your own industry-oriented articles where the value of your product can be explained most thoroughly.\u00a0<\/span><\/p>\n<blockquote><p><b>Pro-tip: <\/b>Get to know your competitors that are endorsing a similar product. Reach out to their unsatisfied customers with a better solution.<\/p><\/blockquote>\n<h3><span style=\"font-weight: 400;\">8. Free product trials\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Through free-trial marketing, you let your product speak for itself!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shower your prospects with demos or free trial periods for particular solutions to show your product in action. Make sure these free trials are offered without any commitment from their side whatsoever. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>15 or 30-day trial<\/b><span style=\"font-weight: 400;\"> is enough for your prospects to think about your service&#8217;s impact on their business and make conscious decisions.\u00a0<\/span><span style=\"font-weight: 400;\">For better results, offer free trials on your landing page to give your prospects real value in exchange for their contact information. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those who are only at the doorstep of your sales funnel, encourage them to engage with your product by offering them free reports, white papers, guides, tips, templates, or tools. Depending on what your leads download, you can infer their interests and further target them based on that.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Ftargeted-lead-generation&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12435\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/1631803268.png\" alt=\"templates\" width=\"850\" height=\"231\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/1631803268.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/1631803268-300x82.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/01\/1631803268-768x209.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">9. Referrals\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Be ahead of your targeted lead generation game by using your current customers! Referral marketing is still unbeatable as it follows the old word-of-mouth principle.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18661\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670823124.png\" alt=\"Referrals\u00a0\" width=\"850\" height=\"695\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670823124.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670823124-300x245.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670823124-768x628.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t hesitate to resort to your existing clients to <a href=\"https:\/\/imatrix.com\/blog\/generate-leads-for-your-chiropractic-practice\/\" target=\"_blank\" rel=\"noopener\">generate targeted leads<\/a>. They might give you access to their own network. Simply encourage them to pass on referrals to their colleagues or fellow network members. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give discounts for your <\/span><a href=\"https:\/\/snov.io\/affiliate-program\"><span style=\"font-weight: 400;\">affiliate programs<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s beneficial both for you and the customer as you get a new sale, while the customer gets more reasons to opt for your services.\u00a0<\/span><\/p>\n<h2 id=\"steps\"><span style=\"font-weight: 400;\">4 steps to successful targeted lead generation\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To make all of these strategies work, follow these simple tips to get more targeted leads!\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 1: Outline your ICP<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes it takes work to define who you should approach first, as your initial expectations can be too far from reality. However, with your ICP<\/span> <span style=\"font-weight: 400;\">figured out, you are bound to get long-term customers who will eagerly promote your product through word-of-mouth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ICP covers firmographic, demographic, and behavioral data that corresponds to your product&#8217;s potential and matches your business direction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there is another notion to differentiate, which is <a href=\"https:\/\/snov.io\/glossary\/buyer-persona\/\">Buyer Persona<\/a>. It is close to the ICP and describes people individually involved in the buying process. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike the ICP that covers decision-makers, company details, and metrics, Buyer Personas provide psychological portraits of your leads through their job titles, social media behavior, income, and so on.\u00a0<\/span><\/p>\n<figure id=\"attachment_18665\" aria-describedby=\"caption-attachment-18665\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18665\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670823367.png\" alt=\"Outline your ICP\" width=\"850\" height=\"439\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670823367.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670823367-300x155.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670823367-768x397.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-18665\" class=\"wp-caption-text\"><em>Source: SkyLead<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">To identify your ICP, you need to compile a list of your solution benefits. Pay close attention to the problems your product can solve. Group companies that ideally correspond to your criteria and start looking for their decision-makers. Keeping their pain points in mind, visit their websites and process the information.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 2: Verify your database\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don&#8217;t need to do it manually anymore! Just select an automated sales tool to make sure your lists include only relevant emails.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/email-verifier\"><span style=\"font-weight: 400;\">Snov.io Email Verifier<\/span><\/a><span style=\"font-weight: 400;\"> allows you to check email addresses either individually or in bulk and significantly improve your email campaign sending results<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">You can also try out its API, which can be built directly into your platform for integrated email validation at registration or lead form sign-up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such tools will help you update your lists, clean them up from outdated, invalid leads you can&#8217;t contact, lower the bounce rate, and boost overall deliverability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the idea of buying a ready-made database has ever crossed your mind, <\/span><b>forget about it. <\/b><span style=\"font-weight: 400;\">You might be encouraging scammers to continue selling <\/span><span style=\"font-weight: 400;\">GDPR non-compliant inaccurate <\/span><span style=\"font-weight: 400;\">da<\/span><span style=\"font-weight: 400;\">ta. We are looking for targeted leads here, not hefty fines!<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Ftargeted-lead-generation&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17265\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/08\/1661723558.png\" alt=\"Verifier\" width=\"850\" height=\"248\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/08\/1661723558.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/08\/1661723558-300x88.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/08\/1661723558-768x224.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Step 3: Segment your lists\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You will immensely facilitate your targeted lead collection by segmenting your database considering the following:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geographics &#8211; <\/b><span style=\"font-weight: 400;\">implies differences between prospects based on where they reside.<\/span><b>\u00a0<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demographics &#8211; <\/b><span style=\"font-weight: 400;\">covers physical and professional differences between your prospects.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Psychographics<\/b><span style=\"font-weight: 400;\"> &#8211; gives you an understanding of your prospects\u2019 personalities.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Behavioral &#8211; <\/b><span style=\"font-weight: 400;\">includes differences in your prospects\u2019 action patterns.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_18669\" aria-describedby=\"caption-attachment-18669\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18669\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670823676.png\" alt=\"Segment your lists \" width=\"850\" height=\"621\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670823676.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670823676-300x219.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670823676-768x561.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-18669\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.oberlo.com\/blog\/market-segmentation\" rel=\"nofollow noopener\" target=\"_blank\">Oberlo<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">By structuring your data, you can concentrate on small groups of targeted prospects to keep them moving through your sales funnel.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Step 4: Plan your outreach<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">After properly segmenting your data lists, you can begin targeting and engaging. Each prospect needs to be reached out to with personalized content.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Before compiling it, again, resort to your ICP and formulate how your product can solve your prospect&#8217;s problems and what type of content would best explain the benefits of your service.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can turn to cold outreach automation platforms to avoid tedious hours of typing and sending out emails manually. Many platforms, such as\u00a0<\/span><span data-preserver-spaces=\"true\">Snov.io <\/span><a href=\"https:\/\/snov.io\/\">lead gen automation software<\/a><span data-preserver-spaces=\"true\"><\/span><span data-preserver-spaces=\"true\">, offer user-friendly digital tools to craft bulk email campaigns with personalized templates to nurture your leads automatically in a matter of seconds.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Wrapping up<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">We hope with all strategies and tips on targeted lead generation, your B2B road will be less bumpy! Make sure you monitor your progress by regularly checking which strategies work particularly well for your business and what needs further improvement.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Don&#8217;t miss out on trying Snov.io tools absolutely for free! Apply them to the targeted lead generation plan and leverage your marketing campaigns, email verification, lead nurturing, and anything in between!\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0Please share your results on the targeted lead generation before and after using our features.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we&#8217;ll share some simple tips and strategies to step up your targeted lead generation game and boost your sales.\u00a0<\/p>\n","protected":false},"author":89,"featured_media":18598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[472],"tags":[30,56,708],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/18597"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=18597"}],"version-history":[{"count":4,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/18597\/revisions"}],"predecessor-version":[{"id":50387,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/18597\/revisions\/50387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/18598"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=18597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=18597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=18597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}