{"id":18697,"date":"2022-12-12T23:10:22","date_gmt":"2022-12-12T20:10:22","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=18697"},"modified":"2025-07-18T18:41:13","modified_gmt":"2025-07-18T15:41:13","slug":"after-sales-service","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/after-sales-service\/","title":{"rendered":"After-Sales Service: The Art Of Making Your Customers Happy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you look at your sales cycle, you\u2019ll see that it resembles a magic wheel that never stops. As soon as you land a sale with a new customer, you can\u2019t let them go. You turn the wheel, again and again, to transform this customer into a repeat buyer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A sure way to do this is to provide your customers with the perfect after-sales service. That\u2019s what we\u2019ll talk about in this post, where I\u2019ll share some examples of the after-sales service, as well as actionable tips on how to make it work like a Swiss watch.\u00a0<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What is after-sales service?<\/a><\/li>\n<li><a href=\"#why\">Why you should provide an excellent after-sales service<\/a><\/li>\n<li><a href=\"#types\">Types and examples of after-sales service<\/a><\/li>\n<li><a href=\"#practices\">After-sales service best practices<\/a><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">But let\u2019s start with the <\/span><span style=\"font-weight: 400;\">after-sales service meaning<\/span><span style=\"font-weight: 400;\"> and benefits for your business first.<\/span><\/p>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is after-sales service?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you ask me, \u201c<\/span><span style=\"font-weight: 400;\">What does \u2018after-sales\u2019 mean in business?<\/span><span style=\"font-weight: 400;\">\u201d I\u2019ll recommend you think about the last time you bought your new mobile phone. Do you remember the shop assistant offering an extended warranty or a screen-protecting film? That\u2019s it.<\/span><\/p>\n<p><b>After-sales service<\/b><span style=\"font-weight: 400;\"> is a set of actions you take to <\/span><a href=\"https:\/\/snov.io\/blog\/ua\/follow-up-email-templates-ua\/\"><span style=\"font-weight: 400;\">follow up<\/span><\/a><span style=\"font-weight: 400;\"> with a customer who has just bought your product or service to increase their satisfaction and lead them toward a repeat purchase.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18700\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670874667.png\" alt=\"After-sales service in the sales cycle\" width=\"477\" height=\"530\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670874667.png 477w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670874667-270x300.png 270w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After-sales service can be provided by a sales representative, customer care, marketing team, or even a <\/span><a href=\"https:\/\/snov.io\/glossary\/chatbots\/\"><span style=\"font-weight: 400;\">chatbot<\/span><\/a><span style=\"font-weight: 400;\">, depending on your company&#8217;s product.\u00a0<\/span><\/p>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why you should provide an excellent after-sales service\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What are the benefits of after-sales service you can gain for your business? Well, there are many of them, really, but I&#8217;ll name the four most important ones:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">#1: After-sales service improves customer satisfaction<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If a decade ago customers would buy from you because of the quality of your product, nowadays the situation has changed. Today, the biggest priority for customers is their <\/span><a href=\"https:\/\/snov.io\/blog\/customer-touchpoints\/\"><span style=\"font-weight: 400;\">experience<\/span><\/a><span style=\"font-weight: 400;\"> with the brand. The product and its pricing are lagging behind in the purchase decision graph:<\/span><\/p>\n<figure id=\"attachment_18701\" aria-describedby=\"caption-attachment-18701\" style=\"width: 752px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18701\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image2-1.png\" alt=\"Business priority\" width=\"752\" height=\"464\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image2-1.png 752w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image2-1-300x185.png 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><figcaption id=\"caption-attachment-18701\" class=\"wp-caption-text\"><em>Source: Superoffice<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Based on this new trend, no matter how impeccable your solution is, unless you provide customers with a quality post-sale service, they\u2019ll be less likely to repeat their purchase. By contrast, if you put effort into making your after-sales service a story to remember for them, they&#8217;ll choose your company over and over again.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">#2: After-sales service increases customer loyalty<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you increase customer satisfaction with post-purchase care, you\u2019ll have the \u2018Domino effect\u2019 in action. Customers who get instant post-sale help and feel they\u2019ve become a part of your community will pay you back with their <\/span><a href=\"https:\/\/snov.io\/glossary\/customer-loyalty\/\"><span style=\"font-weight: 400;\">loyalty<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if my words seem not persuasive enough, consider the stats: nearly <\/span><span style=\"font-weight: 400;\">half (48%)<\/span><span style=\"font-weight: 400;\"> of customers cut relations with a brand in the past year because of customer service issues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offer your customers an after-sales service as a form of gratitude for their purchase. You&#8217;ll always have a competitive advantage over those companies that tend to ignore the needs of their clients as soon as they get their money.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">#3: After-sales service favors positive referrals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No need to emphasize how much customer referrals mean to every brand. B2B companies with referrals boast a <\/span><span style=\"font-weight: 400;\">70% higher conversion rate<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">69% faster close time<\/span><span style=\"font-weight: 400;\"> on sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While other companies need to crack their head over <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-ask-for-referrals\/\"><span style=\"font-weight: 400;\">how to ask for referrals<\/span><\/a><span style=\"font-weight: 400;\">, you already have the door opened by providing your customers with excellent after-sales service. Happy, loyal clients will be more likely to become your brand ambassadors, telling others about your company both on their social networks and by word of mouth.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">#4: After-sales service improves your brand image<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Imagine a restaurant where you get a complimentary dish in addition to the ordered lunch. How would you react to it? I\u2019m sure you would have only positive impressions of this place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Same goes for the brand image.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a positive post-purchase experience, your customers will think of your brand as reliable and trustworthy. And even if anything goes wrong in the process (e.g., a customer has some issues paying or logging in to your app), your excellent after-sales service can compensate for these minor unpleasantries and add more points in your favor.<\/span><\/p>\n<h2 id=\"types\"><span style=\"font-weight: 400;\">Types and examples of after-sales service<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now let\u2019s discuss what activities you can use in your after-sales service strategy. We\u2019ll talk about both <\/span><a href=\"https:\/\/snov.io\/glossary\/b2b\/\"><span style=\"font-weight: 400;\">B2B<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/snov.io\/glossary\/b2c\/\"><span style=\"font-weight: 400;\">B2C<\/span><\/a><span style=\"font-weight: 400;\"> post-purchase service types so you can choose what is more relevant to your business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pre-installation services<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some products, usually devices, require installation before you can use them. For such cases, a good sign is when a company provides either easy manuals so a user can install everything by themselves or offers pre-installation help. The ideal situation is if an organization provides it for free or at little cost.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<figure id=\"attachment_18703\" aria-describedby=\"caption-attachment-18703\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18703\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670874904.png\" alt=\"Pre-installation services\" width=\"800\" height=\"500\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670874904.png 800w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670874904-300x188.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670874904-768x480.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-18703\" class=\"wp-caption-text\"><em>Source: Landofcoder<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">For example, suppose your company specializes in air conditioning. In that case, you\u2019ll give your clients an excellent after-sales service if you offer an air conditioner installation as a bonus.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A little trick here: you can set the price of your items a bit higher, but ensure it includes free installation.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Warranties, replacements, and returns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most popular types of after-sales service is offering warranties that presuppose replacing an item or its part for free if it doesn\u2019t work properly during the specified period.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, whenever you buy a laptop, a TV set, or a mobile phone, you get a document stating what the manufacturer will do if you experience specific issues with the device. What is more, for some items, companies can extend warranties at an additional cost.<\/span><\/p>\n<figure id=\"attachment_18705\" aria-describedby=\"caption-attachment-18705\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18705\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670874975.png\" alt=\"Warranties, replacements, and returns\" width=\"850\" height=\"229\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670874975.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670874975-300x81.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670874975-768x207.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-18705\" class=\"wp-caption-text\"><em>Source: Cashify<\/em><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Bonus products, features, and upgrades<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many companies offer added features or tools for free. For example, in <\/span><b>Snov.io<\/b><span style=\"font-weight: 400;\">, you get free access to <\/span><a href=\"https:\/\/snov.io\/blog\/best-sales-crm-software\/\"><span style=\"font-weight: 400;\">a sales CRM<\/span><\/a><span style=\"font-weight: 400;\"> no matter your chosen pricing plan.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18707\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875068.png\" alt=\"Bonus products, features, and upgrades\" width=\"850\" height=\"388\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875068.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875068-300x137.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875068-768x351.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, such giants as <\/span><b>Apple<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Android <\/b><span style=\"font-weight: 400;\">provide users with free updates to their devices\u2019 software, as well as added features and security for years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or else, companies unobtrusively offer subscription plan upgrades whereby you get additional features and more advanced functionality at a very compelling price.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such after-sales service is a win-win tactic as, on the one hand, users get more out of their purchase, and, on the other hand, by targeting different customer needs, a company broadens its market.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Coupons and discounts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A widespread yet very effective after-sales service type is offering a customer who has just bought your product a coupon or a discount for the next purchase as a gesture of gratitude.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if they might not wish or need another purchase from you at the moment, you can always wrap up your post-sale service in such a way that will stimulate them to repeat it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, what if you offer a new customer an opportunity to buy another item as a gift to their best friend or spouse? An appealing proposition with a discount can do miracles. It all depends on how you present it.<\/span><\/p>\n<figure id=\"attachment_18708\" aria-describedby=\"caption-attachment-18708\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18708\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875129.png\" alt=\"Coupons and discounts\" width=\"600\" height=\"420\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875129.png 600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875129-300x210.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-18708\" class=\"wp-caption-text\"><em>Source: Wordstream<\/em><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Unique packaging<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It&#8217;s such a trifle, but how effective it is! I&#8217;m speaking about how companies pack their products to impress their customers. Such after-sales service works because it appeals to childish feelings people always keep inside, no matter how old they are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A bright box with a personal card, sticker, or a sweet may become that day-maker that will motivate a customer to repeat a purchase and experience these emotions again. For this reason, it\u2019s important to use <a href=\"https:\/\/www.canva.com\/cards\/\" target=\"_blank\" rel=\"noopener\">customized card designs<\/a>, stickers, and candies in your packaging. <\/span><\/p>\n<figure id=\"attachment_18709\" aria-describedby=\"caption-attachment-18709\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18709\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875205.png\" alt=\"Unique packaging\" width=\"850\" height=\"569\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875205.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875205-300x201.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875205-768x514.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-18709\" class=\"wp-caption-text\"><em>Source: Looka<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">You can raise the value of purchase even more if you put a product into your branded bag\u2014customers will use it for shopping and advertise your company on the go.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">User training<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This after-sales service helps customers figure out how to use your product. No surprise it&#8217;s so popular with SaaS companies\u2014their usually complex software requires some time to master. Therefore, the best post-sales service they can offer is to provide detailed <\/span><a href=\"https:\/\/snov.io\/glossary\/onboarding\/\"><span style=\"font-weight: 400;\">onboarding<\/span><\/a> <span style=\"font-weight: 400;\">for new users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use a variety of ways to onboard your new customers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By providing step-by-step in-app tutorials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By sending onboarding emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By providing video-guides<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By offering a list of resources to read, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, the scheduling service <\/span><b>Deputy<\/b><span style=\"font-weight: 400;\"> includes both written and video guidance on how to use their features:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<figure id=\"attachment_18711\" aria-describedby=\"caption-attachment-18711\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18711\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875329.png\" alt=\"User training\" width=\"850\" height=\"621\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875329.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875329-300x219.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875329-768x561.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-18711\" class=\"wp-caption-text\"><em>Source: Deputy<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">User training not only improves customer satisfaction but also helps build your brand image as you position yourself not only as a customer-oriented company but also as an expert in your industry.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Helpful content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To strengthen and maintain authority in the post-sale phase, you can frequently send relevant content to customers to help them solve any problems.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if your product is aimed at helping salespeople <\/span><a href=\"https:\/\/snov.io\/blog\/sales-management-software\/\"><span style=\"font-weight: 400;\">manage the sales process<\/span><\/a><span style=\"font-weight: 400;\">, it&#8217;s logical that your customers will be interested in the content that will enrich them with respective knowledge on the subject.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once they&#8217;ve purchased your solution, you can start regularly sending them emails with links to articles and videos that contain valuable sales tips and lifehacks or infographics with sales-related statistics.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18713\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875495.png\" alt=\"Helpful content\" width=\"605\" height=\"893\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875495.png 605w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875495-203x300.png 203w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Online customer support\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">I won&#8217;t exaggerate if I say that after-sales online customer support&#8217;s a must for <\/span><a href=\"https:\/\/snov.io\/glossary\/br\/saas-software-como-servico\/\"><span style=\"font-weight: 400;\">SaaS<\/span><\/a><span style=\"font-weight: 400;\"> companies and businesses specializing in e-commerce to provide users with online assistance whenever they experience troubles with a product or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most common forms of online customer support are providing customers with a special email address for their inquiries or creating a special automated chatbot that navigates users through relevant information or connects them with an available customer support representative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just take a look at the example of such a live chat from <\/span><b>Snov.io<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18715\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875577.png\" alt=\"Online customer support\u00a0\" width=\"850\" height=\"678\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875577.png 995w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875577-300x239.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670875577-768x613.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h2 id=\"practices\"><span style=\"font-weight: 400;\">After-sales service best practices<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve discussed the common types of after-sales service, let\u2019s talk about how to provide it in the most effective way. I\u2019ll share six strategies that I would recommend you always keep in mind:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Contact a new customer right after a purchase\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s nothing worse than ignoring customers after a purchase. <\/span><span style=\"font-weight: 400;\">Just imagine: you\u2019ve <\/span><a href=\"https:\/\/snov.io\/glossary\/lead-nurturing\/\"><span style=\"font-weight: 400;\">nurtured<\/span><\/a><span style=\"font-weight: 400;\"> them with such persistence before, and now that they\u2019ve finally bought your product or service, you\u2019re simply leaving them for granted\u2026totally abandoned. No..no..no\u2026never do this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want your post-purchase service to win a customer\u2019s love, don\u2019t miss a moment to start providing it immediately. The best ice-breaker, in this case, can be a simple phone call or an email where you thank the customer for a purchase\/order\/joining your brand (choose whatever you like).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fafter-sales-service&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15389\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/05\/1653053515.png\" alt=\"drips\" width=\"850\" height=\"248\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/05\/1653053515.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/05\/1653053515-300x88.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/05\/1653053515-768x224.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">2. Be accessible<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To add to the previous recommendation, ensure customers you\u2019ve just thanked for becoming a part of your brand family feel they are indeed a part of your community. Make them know that your company always cares about their needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of the channels through which your customers can contact you. Above, we\u2019ve already discussed the importance of having an email address or live chat through which customers can <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-improve-customer-service\/\"><span style=\"font-weight: 400;\">get your company&#8217;s support<\/span><\/a><span style=\"font-weight: 400;\">. If possible, provide them with other options, too\u2014this can be a phone number or direct messaging on social media.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Remember your customers on special occasions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To ensure customers remember you for not only days but months after the purchase, reach out to them regularly to congratulate them on special occasions. These can be their birthday, the anniversary of becoming a part of your brand community, or any other holiday. There are so many occasions within a year when you can remind your customers you are here for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To strengthen the pleasant effect of your greetings, offer your customers incentives, like special offers or discounts. And never stop repeating that your team is always available if they have any questions or issues to resolve.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Ask for customer feedback<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don&#8217;t wait until customers contact you with their inquiries or, even worse, complaints. Get used to <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-improve-customer-experience\/\"><span style=\"font-weight: 400;\">sending them regular follow-up surveys<\/span><\/a><span style=\"font-weight: 400;\"> with straightforward questions on how they feel about your products and what suggestions for improvement they can share. To encourage customers to complete a survey, offer them a small discount on their next purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The practice of asking for customer feedback is another good tactic to demonstrate you care about what your users or clients think of your product. This is what customers usually value a lot and respond to\u2026 with a repeat purchase.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Personalize<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No matter what form of after-sales service you choose, remember that about <\/span><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/02\/18\/50-stats-showing-the-power-of-personalization\/?sh=5a28c93d2a94\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> of customers are more likely to buy from a brand that offers <\/span><span style=\"font-weight: 400;\">personalized experience<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of ways to make your customers feel special. You can start by greeting them by name in the chat and go further up to analyzing their purchase history and picking those hindrances that made them hesitant to buy your solution. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Were they too concerned about the price? It\u2019s time to offer a small discount. Did they ask a lot of questions? Make your newsletters substantial enough or prepare FAQ information specifically for them. By knowing the <\/span><a href=\"https:\/\/snov.io\/blog\/sales-psychology-what-you-need-to-know-about-b2b-selling\/\"><span style=\"font-weight: 400;\">sales psychology<\/span><\/a><span style=\"font-weight: 400;\"> of your customers, you can personalize your post-sales approach in the best way possible.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Use automation tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To keep all data about your customers in one place, create highly personalized post-purchase email campaigns, and program follow-ups, you need a tool that will free you from long hours of manual stress. That&#8217;s where reliable automation software or CRM will come in handy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, the market abounds in such automation tools. For example, with <\/span><b>Snov.io <a href=\"https:\/\/snov.io\/linkedin-automation-tools\">LinkedIn automation software<\/a><\/b><span style=\"font-weight: 400;\">, you can create multichannel email campaigns and add automated actions, such as personalized messages on LinkedIn. Plus, Snov.io provides comprehensive CRM where you can <\/span><span style=\"font-weight: 400;\">manage information about your customers, share it with your team, build and create triggered email campaigns, and schedule timely follow-ups\u2014all under one roof\u2014to ensure every customer receives instant after-sales support and quality service.\u00a0<\/span><\/p>\n<div class=\"content-banner third\">\n<p class=\"content-banner__title\">Your go-to solution for each stage of the sales funnel<\/p>\n<p class=\"content-banner__description\">Automate your lead generation and after-sales service<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fafter-sales-service&amp;cta_type=banner\">Try today and see the results<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/11\/all-in-one.png\" alt=\"Your go-to solution for each stage of the sales funnel\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After-sales service is just like a relationship. It&#8217;s not enough to conquer your partner&#8217;s heart; you should make it grow into something bigger\u2026 true love.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Never leave your customers abandoned&#8221; \u2013 that&#8217;s the key post-purchase service you should always follow. Maintain constant communication with your customers, send them valuable information, provide support, encourage users to share their feedback, and personalize your outreach. In short, present your customers with an unforgettable experience with your brand that will motivate them to repeat the purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And whenever you need a platform to assemble all elements of your after-sales service in a single clever strategy, remember that <\/span><a href=\"https:\/\/snov.io\/sales-crm\"><span style=\"font-weight: 400;\">Snov.io free CRM<\/span><\/a><span style=\"font-weight: 400;\"> always welcomes you on board!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want your new customers to become repeat buyers? Learn how to provide them with the best after sales service ever.<\/p>\n","protected":false},"author":30,"featured_media":38293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470],"tags":[1037,1059,1110],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/18697"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=18697"}],"version-history":[{"count":1,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/18697\/revisions"}],"predecessor-version":[{"id":38294,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/18697\/revisions\/38294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/38293"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=18697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=18697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=18697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}