{"id":18994,"date":"2023-01-04T19:24:52","date_gmt":"2023-01-04T16:24:52","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=18994"},"modified":"2025-09-30T19:28:54","modified_gmt":"2025-09-30T16:28:54","slug":"content-creation-tools-for-sales-enablement","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/content-creation-tools-for-sales-enablement\/","title":{"rendered":"17 Content Creation Tools For Sales Enablement"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Content is at the center stage of marketing, and we&#8217;re all familiar with how impactful content can build a solid brand identity for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the role of content in a business continues beyond there. It also permeates into sales, customer success, and other facets of the business, where it can influence your prospects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, surveys show that the <\/span><span style=\"font-weight: 400;\">top 3 primary goals of creating content<\/span><span style=\"font-weight: 400;\"> are boosting sales and conversions, building customer relations, and increasing brand awareness. This makes content creation tools indispensable for sales and marketing teams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right content creation tools can help you create high-quality, optimized content much faster. From speeding up your market and <\/span><a href=\"https:\/\/snov.io\/blog\/seo-tools-to-help-your-outreach-campaign\/\"><span style=\"font-weight: 400;\">SEO research<\/span><\/a><span style=\"font-weight: 400;\"> to automating content publishing, content tools can streamline your entire process and get you better outcomes.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#why\">Why sales enablement content is important<\/a><\/li>\n<li><a href=\"#role\">The role of good email content in marketing and sales<\/a><\/li>\n<li><a href=\"#best\">Best content creation tools for sales enablement<\/a>\n<ul>\n<li><a href=\"#sales\">Sales and marketing content creation tools<\/a><\/li>\n<li><a href=\"#email\">Email content creation tools<\/a><\/li>\n<li><a href=\"#video\">Video content creation tools<\/a><\/li>\n<li><a href=\"#content\">Content management and automation tools<\/a><\/li>\n<li><a href=\"#guides\">Guides, case studies, and e-book creation tools<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why sales enablement content is important<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Why do experts stress over sales enablement content? Isn&#8217;t sales all about cold calls, emails, and demos?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, that perspective is changing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers and prospects today have become a lot more self-reliant and prefer self-serve options over talking to a sales rep. According to <\/span><a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/future-of-sales-2025-deliver-the-digital-options-b2b-buyers-demand\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gartner research<\/span><\/a><span style=\"font-weight: 400;\">, the focus is shifting from in-person interactions to digital channels, as almost 44% of millennials prefer no interaction with sales reps, especially in B2B sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means your best chance at influencing a buyer&#8217;s decision and converting prospects is by providing them with enough content to consume. Having effective sales enablement content:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Empowers your sales team with the product knowledge they need to convince prospects to move toward closing a deal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allows prospects to learn more about your solution and compare it to other products to arrive at a purchase decision<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aligns your sales and marketing teams to ensure they&#8217;re looking at the same overall goals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helps build trust and move prospects down the sales funnel faster<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimizes effort as most of your marketing collaterals can be used for sales enablement<\/span><\/li>\n<\/ul>\n<h2 id=\"role\"><span style=\"font-weight: 400;\">The role of good email content in marketing and sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to content in marketing and sales, the contribution of email can\u2019t be overlooked.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From your marketing to cold outreach emails, this is still one of the most effective communication channels for any brand. <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/why-marketers-should-keep-sending-you-emails\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Research by McKinsey<\/span><\/a><span style=\"font-weight: 400;\"> suggests that email is almost 40 times more effective at customer acquisition than other channels like social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating good email content can help with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing customer engagement,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalizing <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-improve-customer-experience\/\"><span style=\"font-weight: 400;\">customer experiences<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generating sales and sign-ups,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building brand awareness and loyalty,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keeping customers and prospects in the loop about the company and product updates,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivering value directly to the customer&#8217;s inbox<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With so many benefits of using email content, you must recognize its impact on your business and revenue. So using the right tools for email content creation is just as crucial as that for your blog or website.<\/span><\/p>\n<h2 id=\"best\"><span style=\"font-weight: 400;\">Best content creation tools for sales enablement<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If content creation is an art, you&#8217;ll need the best tools to create a masterpiece. But how do you pick the best <a href=\"https:\/\/statusbrew.com\/insights\/content-planning-tools\/\" target=\"_blank\" rel=\"noopener\">content planning tools<\/a> when there&#8217;s a plethora of choices?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comparing features and prices can be a good start, but it&#8217;s easier said than done, especially if you are stretched for time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help make this decision simpler for you, we&#8217;ve rounded up 17 of the <\/span><span style=\"font-weight: 400;\">best tools for content planning<\/span><span style=\"font-weight: 400;\"> and creation under various categories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">So without much ado, let&#8217;s dive right into it.<\/span><\/p>\n<h3 id=\"sales\"><span style=\"font-weight: 400;\">Sales and marketing content creation tools<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">1. Narrato \u2014 Content planning, creation, and optimization<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18997\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672789385.png\" alt=\"Narrato \u2014 Content planning, creation, and optimization\" width=\"850\" height=\"476\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672789385.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672789385-300x168.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672789385-768x430.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Narrato is a content workflow platform that lets you manage your entire content process from start to finish. Its <\/span><span style=\"font-weight: 400;\">AI writing and SEO tool<\/span><span style=\"font-weight: 400;\"> helps speed up content creation and increases the efficiency of your content process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are tools like the SEO content brief generator, AI topic generator, and content calendars for content planning. For content creation and optimization, the platform offers a powerful content editor with grammar, readability, and plagiarism checks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The SEO brief attached to every content task gives you keywords with counts that are automatically updated as you start writing. It also recommends questions to answer, competitor and reference links, and other SEO parameters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The AI writer on Narrato lets you generate high-quality content for multiple use cases in content marketing, sales, website development, <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\">, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from this, the platform offers other content workflow management features like custom workflows and automation, content storage under Projects &amp; Folders, custom user roles and access control, custom content templates (for emails, blog posts, web pages, etc.), publishing automation, etc. Team collaboration on Narrato is also a breeze with on-task messaging, comments, and @mentions.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">2. Infogram \u2014 Infographic creation<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18999\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672789510.png\" alt=\"Infogram \u2014 Infographic creation\" width=\"850\" height=\"574\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672789510.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672789510-300x203.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672789510-768x519.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Infogram<\/span><span style=\"font-weight: 400;\"> is a visualization tool where you can create all your infographics, charts, reports, dashboards, etc., to go with your sales and marketing content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This platform allows you to save time on design with a vast collection of ready-to-use templates. To stay true to your brand image, you can customize these templates with your brand colors, logo, and fonts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Infogram is also great for creating interactive content with animations, clickable legends, tooltips, and tabs. Your entire team can work on a data visualization project or a design task with collaboration features, custom groups, and permission levels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, the platform offers analytics and reporting tools to show you metrics like user demographics, average on-screen rate, etc., which can be valuable to your sales and marketing strategy.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">3<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Prezi <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> Presentations and videos<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19000\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672789570.png\" alt=\"Prezi \u2014 Presentations and videos\" width=\"850\" height=\"477\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672789570.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672789570-300x168.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672789570-768x431.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you talk about sales content, one format you can&#8217;t ignore is presentations. There&#8217;s probably no sales team that does not use a <\/span><a href=\"https:\/\/snov.io\/blog\/sales-buzzwords-to-avoid\/\"><span style=\"font-weight: 400;\">sales deck<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When presentations are so critical to sales, it only makes sense to use a good content creation tool for preparing them. Prezi is a platform for creating presentations and videos that allows seamless collaboration among teams, even in a remote or hybrid setting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prezi has three different tools \u2014 Prezi for Business, Prezi for Educators, and Prezi for Students. Apart from helping you create interactive and attention-grabbing presentations with its extensive collection of templates, it also lets you present remotely through Zoom, Webex, Google Meet, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The presentation-building tool on Prezi has some exciting features like &#8216;Zoom Reveal,&#8217; which lets you zoom in and unveil some essential elements in your presentation, or &#8216;Free Movement,&#8217; which lets you directly jump to a particular slide without having to search and navigate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Prezi also helps with video creation and has tons of video templates you can work on.<\/span><\/p>\n<h3 id=\"email\"><span style=\"font-weight: 400;\">Email content creation tools<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">4.<\/span> <span style=\"font-weight: 400;\">Chamaileon \u2014 Email content creation<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19002\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image2.png\" alt=\"Chamaileon \u2014 Email content creation\" width=\"850\" height=\"491\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image2.png 865w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image2-300x173.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image2-768x444.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Chamaileon<\/span><span style=\"font-weight: 400;\"> is an email creation platform that lets you create eye-catching emails without coding.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform aims to centralize your email content workflow in one place. It offers a flexible email builder with design system capabilities. You can either import your existing email HTML to the platform or build your email design system from scratch. You can also collaborate on email templates with your team in real time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides speeding up email content production, Chamaileon also helps with brand consistency in your emails by creating branded designs \u2014 picking the right color, fonts, and brand assets.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It integrates with all major email providers, including Mailchimp, Marketo, SendGrid, and others.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">5. Visme \u2014 Newsletter maker<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19003\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672789827.png\" alt=\"Visme \u2014 Newsletter maker\" width=\"850\" height=\"601\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672789827.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672789827-300x212.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672789827-768x543.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Email newsletters are great marketing content that helps with <\/span><a href=\"https:\/\/snov.io\/blog\/outbound-prospecting\/\"><span style=\"font-weight: 400;\">prospecting<\/span><\/a><span style=\"font-weight: 400;\"> and lead generation. Creating engaging email newsletters is a skill, and a tool like Visme can help you use those skills to perfection.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its free newsletter maker enables you to design <a href=\"https:\/\/snov.io\/blog\/linkedin-newsletter\/\">professional newsletters<\/a> from hundreds of templates. You can customize these templates with your images and graphics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All the newsletter templates on Visme are extremely easy to edit with drag-and-drop text areas, design elements, and more. You can also change colors, presets, and fonts to make your email newsletters stand out. Visme lets you add animated elements to your online newsletters to increase audience engagement.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">6. <a href=\"https:\/\/snov.io\/\">Snov.io<\/a> \u2014 Email subject line A\/B testing<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19004\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image1.png\" alt=\"Snov.io \u2014 Email subject line A\/B testing\" width=\"850\" height=\"311\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image1.png 906w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image1-300x110.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image1-768x281.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Your email subject line is one of the most critical parts of the email content you create. <\/span><span style=\"font-weight: 400;\">In fact, a recent study showed that nearly <\/span><span style=\"font-weight: 400;\">64%<\/span><span style=\"font-weight: 400;\"> of recipients open emails based on the subject line alone. <\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A tool like<\/span><span style=\"font-weight: 400;\"> Snov.io <a href=\"https:\/\/snov.io\/cold-email\"><span data-sheets-root=\"1\">cold email software<\/span><\/a><\/span><span style=\"font-weight: 400;\">\u00a0can help you determine which email content variations prompt more people to open your emails, click through to your website, or make a purchase. You can also use it to <\/span><a href=\"https:\/\/snov.io\/blog\/email-subject-line-testing\/\"><span style=\"font-weight: 400;\">A\/B test<\/span><\/a><span style=\"font-weight: 400;\"> the effectiveness of different calls to action, email length, personalization, and more.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fcontent-creation-tools-for-sales-enablement&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15389\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/05\/1653053515.png\" alt=\"drips\" width=\"850\" height=\"248\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/05\/1653053515.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/05\/1653053515-300x88.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/05\/1653053515-768x224.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">All you need to do is create two versions of the same subject line (A and B) and send them out to random recipient segments to see which resonates best with your audience. You can never be too sure about what will get your recipients to open your messages until you test it.\u00a0<\/span><\/p>\n<h3 id=\"video\"><span style=\"font-weight: 400;\">Video content creation tools<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">7. Invideo AI<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-28159 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/invideo-ai-300x146.webp\" alt=\"Invideo AI homepage screenshot\" width=\"688\" height=\"335\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/invideo-ai-300x146.webp 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/invideo-ai-768x374.webp 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/invideo-ai.webp 843w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Invideo AI is transforming video production by making it easy and accessible for beginners and professionals. This <\/span><a href=\"https:\/\/invideo.io\/make\/ai-video-generator\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AI video generator<\/span><\/a><span style=\"font-weight: 400;\"> simplifies creating videos through simple text prompts, eliminating the need for costly equipment or advanced editing skills. It&#8217;s a solution for entrepreneurs, content creators, and marketers looking to enhance their projects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enter any topic, and invideo AI will generate a script, create scenes, add voiceovers, background music, subtitles, and high-quality stock footage. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It provides copyright-free music options suitable for YouTube channels, allowing creators to focus on content without concerns over demonetization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform supports various channels, including YouTube, Instagram Reels, and TikTok, making it versatile for different content types like social media posts, marketing campaigns, and product demonstrations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Invideo AI offers access to a library of over 16 million stock photos and videos, making it simple for users to find and incorporate the right visuals for their projects. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool&#8217;s editing capabilities are intuitive, allowing users to edit or adjust with simple text commands.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">8. Magisto<\/span> <span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> Video editing<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19006\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790098.png\" alt=\"Magisto \u2014 Video editing\" width=\"850\" height=\"404\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790098.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790098-300x143.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790098-768x365.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Video content is critical to sales and marketing, as you can tell better stories with visual content than with written content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But creating video content is usually effort intensive. A lot depends on how you edit your videos to make them seamless, which is why you need <a href=\"https:\/\/www.dreamgrow.com\/best-unlimited-video-editing-services\/\" target=\"_blank\" rel=\"noopener\">good video editing tools<\/a> that can simplify and speed up the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Magisto is a smart video editing platform that lets you create engaging videos within minutes. It makes the process of video <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">storytelling<\/span><\/a> <span style=\"font-weight: 400;\">as fast as creating a blog post with smart AI-powered tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform offers an AI-powered video editor, an omnichannel video distribution platform, and engagement analytics for your business videos to show their performance. Magisto also has hundreds of video templates to choose from. You can create marketing videos, ads, social media videos, and much more.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">9. iSpring Suite \u2014 Tutorial video maker<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19008\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image11.png\" alt=\"iSpring Suite \u2014 Tutorial video maker\" width=\"700\" height=\"355\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image11.png 700w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image11-300x152.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Tutorial videos can be compelling marketing and <\/span><a href=\"https:\/\/snov.io\/blog\/sales-collateral-examples\/\"><span style=\"font-weight: 400;\">sales collateral<\/span><\/a><span style=\"font-weight: 400;\"> and great sales enablement content for buyers looking for self-serve options.<\/span><a href=\"https:\/\/www.ispringsolutions.com\/video-tutorial-maker\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">iSpring Suite is a tutorial video maker that lets you create engaging video lectures and how-to videos, instructional videos, explainer videos, and more. You can record your videos on the platform or import already recorded videos for editing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">With iSpring Suite, you can create software tutorials, screencasts for your demos, video courses, and more. Some of the key features on the platform include a multi-track timeline, annotations, hotkey capture, noise removal, transitions, screen recording, etc.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">10. Movavi <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> Screen recorder and screenshots<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19009\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790343.png\" alt=\"Movavi \u2014 Screen recorder and screenshots\" width=\"850\" height=\"478\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790343.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790343-300x169.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790343-768x432.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Screen recordings and screenshots are valuable sales enablement content that you can easily share via email or call with a prospect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.movavi.com\/\" target=\"_blank\" rel=\"noopener\">Movavi<\/a> has a screen recorder tool that lets you capture your screen, be it for a webinar recording or a demo call. You can also record video tutorials or instructions for your software product on the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Movavi&#8217;s screen grabs can be easily integrated within other videos or stitched together to create longer videos with the video editing tool on the platform itself. Some interesting features include scheduled screen recording, drawing on videos, showing keystrokes, etc.<\/span><\/p>\n<h4>11. Appy Pie Design &#8211; AI Video Generator<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-26969 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/Captura-de-tela-2024-05-10-180637-modified-300x150.webp\" alt=\"Captura da tela inicial do Appy Pie\" width=\"836\" height=\"418\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/Captura-de-tela-2024-05-10-180637-modified-300x150.webp 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/Captura-de-tela-2024-05-10-180637-modified-1024x513.webp 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/Captura-de-tela-2024-05-10-180637-modified-768x385.webp 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/Captura-de-tela-2024-05-10-180637-modified.webp 1179w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Appy Pie Design stands out as a revolutionary platform that empowers everyone to become a graphic design pro, even with limited experience. Their secret weapon? Artificial intelligence! One of their most impressive tools is the <\/span><span style=\"font-weight: 400;\">AI Video Generator<\/span><span style=\"font-weight: 400;\">, designed to transform your written ideas into captivating videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine describing a new product launch, a travel destination, or even a heartfelt message and having AI bring it to life with engaging visuals, music, and narration. That&#8217;s the magic of Appy Pie&#8217;s AI Video Generator. The process is refreshingly simple.\u00a0 Just provide your text prompt, and AI takes care of the rest. It analyzes your words, generates relevant visuals, and combines them with suitable background music and narration to create a unique video tailored to your vision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This user-friendly tool is perfect for anyone who wants to create professional-looking videos without the hassle of complex editing software. Whether you&#8217;re a social media marketer, a small business owner, or simply someone who wants to share a story in a visually compelling way, Appy Pie&#8217;s AI Video Generator can be a game-changer for you.<\/span><\/p>\n<h3 id=\"content\"><span style=\"font-weight: 400;\">Content management and automation tools<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">12. Seismic \u2014 Sales content automation<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19011\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790451.png\" alt=\"Seismic \u2014 Sales content automation\" width=\"850\" height=\"418\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790451.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790451-300x148.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790451-768x378.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Seismic is a content automation platform that lets you create tons of personalized content in no time. The tool helps you generate customized content by repurposing content from different sources to tell the right stories to customers and prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also mass-produce sales enablement documents with just a click. The platform has an Enablement Cloud that offers tools for <a href=\"https:\/\/www.dock.us\/library\/sales-content-management\" target=\"_blank\" rel=\"noopener\">sales content management<\/a>, content automation, buyer engagement, and more to help teams drive revenue growth.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">13. Pitcher <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> Sales content management<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19012\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790626.png\" alt=\"Pitcher \u2014 Sales content management\" width=\"850\" height=\"564\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790626.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790626-300x199.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790626-768x510.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pitcher<\/span><span style=\"font-weight: 400;\"> is a nifty app for sales enablement and <a href=\"https:\/\/www.activenoon.com\/how-machine-learning-can-affect-customer-engagement\/#google_vignette\" target=\"_blank\" rel=\"noopener\">customer engagement<\/a> that helps with content automation and management, among several other things.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With it, you can create tailored sales content for specific audiences, curate content from different sources and distribute effectively, deploy marketing collateral easily to enable self-service content management, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pitcher has a document automation feature that connects multiple data sources to generate unique content tailored to your audience&#8217;s needs. Your sales team can recommend this kind of content to answer prospects&#8217; questions and engage them.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">14. Sparktoro <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> Audience behavior research<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19013\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image16.png\" alt=\"Sparktoro \u2014 Audience behavior research\" width=\"850\" height=\"564\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image16.png 1345w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image16-300x199.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image16-1024x680.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image16-768x510.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Audience and customer research are crucial both in content marketing and sales enablement. Knowing your prospects&#8217; preferences can be a game changer. Sparktoro helps with that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s an audience research tool that gives you insights into which websites your customers visit most, what social accounts they follow, which hashtags they use, etc. Understanding your audience&#8217;s online behavior makes it easier for your sales and marketing teams to influence their purchase decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Sparktoro gathers this information by scanning millions of public profiles on the web to find demographic and behavioral traits critical to your sales and marketing content strategy. The tool shows insights such as demographics, sources of influence, contact info, and more.<\/span><\/p>\n<h3 id=\"guides\"><span style=\"font-weight: 400;\">Guides, case studies, and e-book creation tools<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">15. Dokit <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> how-to guide creation<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19014\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790749.png\" alt=\"Dokit \u2014 how-to guide creation\" width=\"622\" height=\"379\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790749.png 622w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790749-300x183.png 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another powerful self-serve content type for sales is guides and instructional content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dokit is a digital user guide and instruction manual maker that lets you create such content in just a few clicks. This platform also has several templates you can work with and an easy-to-use editor that makes customizing these templates very simple.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, Dokit helps organize your content with proper categorization, tagging, metadata, and workflow validation. It allows you to share or publish your guides and instructions to any device that supports PDF files.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">16. Kotobee \u2014 e-book creation<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19016\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790849.png\" alt=\"Kotobee \u2014 e-book creation\" width=\"850\" height=\"462\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790849.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790849-300x163.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790849-768x417.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Kotobee is a platform that lets you create interactive e-books in various formats. The intuitive editor on the platform makes creating long-form content easier with various customization options. You can also build your own e-book library with Kotobee, with complete access control.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kotobee provides interactive reading tools for your audience, too, which adds to the content experience.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">17. Xtensio <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> Sales templates<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19017\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790906.png\" alt=\"Xtensio \u2014 Sales templates\" width=\"850\" height=\"538\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790906.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790906-300x190.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1672790906-768x486.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Xtensio is a business content creation tool that lets you create and share marketing content, sales collaterals, reports, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform has hundreds of sales content templates, including case study templates, pitch decks, etc. The templates are <\/span><a href=\"https:\/\/snov.io\/blog\/snovio-hyperise-integration\/\"><span style=\"font-weight: 400;\">customizable with images<\/span><\/a><span style=\"font-weight: 400;\">, videos, tables, charts, and more which you can drag and drop or resize as required.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Xtensio also allows seamless collaboration on content and shares weekly insights and stats on your team&#8217;s progress. You can also share your content directly from the platform as live, responsive web links, full-screen presentations, or embedded on your website.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The technology market has numerous content creation tools, but not all of them can deliver what you&#8217;re looking for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to sales or email content, in particular, the requirements are unique. We&#8217;re looking at catchy headlines, extensive case studies, guides, e-books, etc., that will have enough substance to influence someone&#8217;s buying decision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finding the best content creation tools for sales and email content is more complicated than it seems. We hope this list of 17 content creation tools makes the decision easier for you and that each platform here is worthy of being a part of your arsenal. If you&#8217;ve used any of these tools, let us know what you think.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales enablement content is crucial for generating leads and revenue. Here are 15 content creation tools that can help you create flawless sales and email content.<\/p>\n","protected":false},"author":90,"featured_media":40586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470],"tags":[18,71,542],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/18994"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/90"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=18994"}],"version-history":[{"count":1,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/18994\/revisions"}],"predecessor-version":[{"id":33179,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/18994\/revisions\/33179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/40586"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=18994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=18994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=18994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}