{"id":19057,"date":"2023-01-09T18:07:53","date_gmt":"2023-01-09T15:07:53","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=19057"},"modified":"2026-01-22T20:06:37","modified_gmt":"2026-01-22T17:06:37","slug":"how-to-ask-for-reviews","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/how-to-ask-for-reviews\/","title":{"rendered":"How To Ask For Reviews: An Easy Guide"},"content":{"rendered":"

Many businesses will put all their effort into marketing collateral but might forget about one of the most convincing and authentic mediums \u2013 customer reviews.\u00a0<\/span><\/p>\n

Acting as a personal recommendation for your product\/service, customer reviews are one of the most effective forms of social proof. About <\/span>68%<\/span> of customers will deal with a business because of positive reviews. Moreover, online reviews reduce the skepticism usually linked <\/span>to adverts or your social posts.<\/span><\/p>\n

\"Importance<\/p>\n

But how to ask for reviews without being too abrasive, on the one hand, and without being greeted with radio silence, on the other hand?\u00a0<\/span><\/p>\n

In this post, we’ll answer the most frequently asked questions about this activity, so you can add it to your marketing agenda with utmost confidence. Off we go!<\/span><\/p>\n

Asking for reviews: when’s the right time?<\/span><\/h2>\n

It can feel awkward to approach previous customers and ask them to write a review about your business. But the truth is: if you don\u2019t ask, the chances you\u2019ll get a review are meager.\u00a0<\/span><\/p>\n

The first question you should have when wondering how to ask for reviews is: when is the right time to ask for reviews?<\/span><\/p>\n

To determine the optimum time to ask for a review, ask yourself three questions:<\/span><\/p>\n

    \n
  1. In what part of the buying journey is your customer the most content?<\/span><\/li>\n
  2. Will your customer write a good review now, or should you wait a bit longer?<\/span><\/li>\n
  3. When will your customer expect to receive a review request?<\/span><\/li>\n<\/ol>\n

    Clearly, each business is different, and you know your customers better. Therefore, with time, you’ll understand when your request is most welcome.\u00a0<\/span><\/p>\n

    But overall, I recommend you ask for reviews at the peak of the customer experience (when they’re the happiest with you). At this moment, you’ll be more prominent in their mind, hence more likely to get a positive review.\u00a0<\/span><\/p>\n

    What should you say when asking for reviews?<\/span><\/h2>\n

    When asking your customers to write a review about your business, think about what would trigger them to review you and how to communicate your request in the most approaching way.\u00a0\u00a0<\/span><\/p>\n

    Use the following\u00a0 tips:\u00a0<\/span><\/p>\n

    Be simple<\/span><\/h3>\n

    This is your time to flex those copywriting muscles. Use non-sophisticated language \u2013 as if you’re talking to a friend.\u00a0<\/span><\/p>\n

    A simple “How did we do?” looks more human and casual than “Please leave a rating for us to indicate your judgment of our recent performance.” Remember: you’re not a robot, and neither is your customer.\u00a0<\/span><\/p>\n

    For example, <\/span>ChartMogul<\/b> uses a friendly approach to asking for reviews without being too pathetic about it:\u00a0\u00a0<\/span><\/p>\n

    \"Be<\/p>\n

    In addition, use <\/span>words that would trigger emotions<\/span><\/a> and encourage your customer to do the action. Just remember to keep it in line with your brand voice.\u00a0<\/span><\/p>\n

    Be up to a point and clear<\/span><\/h3>\n

    Explain why you\u2019re asking customers to write a review now. Is it because they bought something from your business that day? Or is it because they bought something last week? By stating the reason, you ensure your request is not out of the blue.<\/span><\/p>\n

    It’s also good to tell your customers how easy it is to review you (and how long it will take). Cut to the point. And let them know how much you would appreciate it.\u00a0<\/span><\/p>\n

    For instance, while asking customers to review their experience, <\/span>SuppKings<\/b> states it takes only 30 seconds, so users understand it will be easy and fast.<\/span><\/p>\n

    \"Be<\/p>\n

    Personalize<\/span><\/h3>\n

    Make sure you add a personalized approach to your review request. Say, if you address your customer by name, this human element will make them more inclined to proceed with your plea.\u00a0<\/span><\/p>\n

    \"Personalize\"<\/p>\n

    The best format to ask for reviews<\/span><\/h2>\n

    There are plenty of ways to get in touch with your customers to ask for a review:\u00a0<\/span><\/p>\n

    Emails<\/span><\/h3>\n

    Sending an email<\/span> to your customer is the most common and effective way to ask for reviews. Here is why:<\/span><\/p>\n