{"id":19184,"date":"2023-01-18T16:40:13","date_gmt":"2023-01-18T13:40:13","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=19184"},"modified":"2026-03-18T13:46:56","modified_gmt":"2026-03-18T10:46:56","slug":"broken-link-building","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/broken-link-building\/","title":{"rendered":"Broken Link-Building: Another Method Of Getting Links For Your Website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The broken link-building method, otherwise named dead link-building, is known to yield higher conversion rates than conventional link-building tactics. However, making it come true requires SEO knowledge and an understanding of backlink-building.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article dwells on the broken link-building concept and ways to perform it effectively.\u00a0<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What is broken link-building in SEO?<\/a><\/li>\n<li><a href=\"#is\">Is broken link-building blackhat?<\/a><\/li>\n<li><a href=\"#how\">How to do broken link-building?<\/a>\n<ul>\n<li><a href=\"#find\">Find broken links for link-building<\/a><\/li>\n<li><a href=\"#check\">Check broken links for SEO<\/a><\/li>\n<li><a href=\"#create\">Create an optimal page replacement<\/a><\/li>\n<li><a href=\"#contact\">Find contacts of your link prospects<\/a><\/li>\n<li><a href=\"#use\">Use outreach for link-building<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is broken link-building in SEO?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, the idea of broken link-building may sound strange, but it&#8217;s only until you discover its true meaning. So, what is <\/span><b>broken link-building<\/b><span style=\"font-weight: 400;\">? It&#8217;s defined as a strategy in SEO based on building link replacements \u2013 finding pages relevant to your sphere of activity that have broken backlinks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is a <\/span><b>broken link<\/b><span style=\"font-weight: 400;\">, and when can we call a link dead?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Broken or dead backlinks usually emerge when linking to a web page becomes inactive or malfunctioning, leading to the page with the message \u2018Error 404.\u2019 Once you see some of the pages with broken links, your goal is to ask website owners if they want to share your content instead of those error pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A deal like this is relatively easy to close since it benefits the site owner and you. They replace a broken link with a meaningful page, top up the site&#8217;s usefulness, and offer a better user experience while you gain another backlink.\u00a0<\/span><\/p>\n<h2 id=\"is\"><span style=\"font-weight: 400;\">Is broken link-building blackhat?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When hearing about a new technique, one can approach it with caution. However, <\/span><a href=\"https:\/\/www.searchenginejournal.com\/link-building-guide\/broken-link-building\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">broken link-building techniques<\/span><\/a><span style=\"font-weight: 400;\"> are <a href=\"https:\/\/searchengineland.com\/white-hat-link-building-strategies-that-work-in-2023-432051\" target=\"_blank\" rel=\"noopener\">white hat link building strategy<\/a>. They allow you to create unique and high-quality content and reach out to external sites to achieve a wider audience through inbound links.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s totally up to the website owner to link to your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If broken link-building is what you need, follow this simple broken link-building guide.\u00a0<\/span><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to do broken link-building?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;re wondering how to do prospecting for broken link-building, it takes three steps, each of which may last differently.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Searching for broken links from websites related to your area.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finding or creating content from scratch that would substitute the original error page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contacting webmasters to convince them to replace error pages with links to your pages.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Though broken link-building techniques sometimes take time and effort, they work effectively to enhance your site&#8217;s performance and ranking in search engines.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fbroken-link-building&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15868\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2017\/08\/Pic-1.png\" alt=\"Snov.io Email Finder banner\" width=\"1028\" height=\"300\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2017\/08\/Pic-1.png 1028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2017\/08\/Pic-1-300x88.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2017\/08\/Pic-1-1024x299.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2017\/08\/Pic-1-768x224.png 768w\" sizes=\"(max-width: 1028px) 100vw, 1028px\" \/><\/a><\/p>\n<h3 id=\"find\"><span style=\"font-weight: 400;\">Find broken links for link-building<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While doing a broken link-building strategy manually is challenging, here are some strategies that can help you out.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Look for webmasters\u2019 pages with broken links<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">As you can infer from the tactic of broken link-building, searching for dead links can sometimes be tiring and time-consuming. It takes patience and thorough examination to find broken links worthy of use.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t always find broken pages with equal ease, which is the main issue. Basically, your success in this depends on the time for research at your disposal and the extent of your enthusiasm and motivation.<\/span><\/p>\n<p>Integrating a consistent <a href=\"https:\/\/editorial.link\/backlink-management\/\" target=\"_blank\" rel=\"noopener\">backlink management<\/a> strategy can alleviate these challenges and improve the efficiency of finding and replacing broken links.<\/p>\n<p><span style=\"font-weight: 400;\">This is why we recommend using a backlink checker tool to make your life easier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, to find webmasters\u2019 pages with broken links, you can use the <\/span><span style=\"font-weight: 400;\">SEO Spider tool<\/span><span style=\"font-weight: 400;\"> developed by Screaming Frog (free for crawling up to 500 URLs) and let the crawler do the job.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how you can do it:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Remove the crawl depth under <\/span><b>Configuration &gt; Spider &gt; Limits<\/b><span style=\"font-weight: 400;\"> by unticking the configuration.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Keep only <\/span><b>External Links<\/b><span style=\"font-weight: 400;\"> enabled and untick all other resource and page links.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19191\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018038.png\" alt=\"Look for webmasters\u2019 pages with broken links\" width=\"529\" height=\"403\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018038.png 529w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018038-300x229.png 300w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/li>\n<li><span style=\"font-weight: 400;\">Type in the website you want to crawl in the search bar, and hit <\/span><b>Start<\/b><span style=\"font-weight: 400;\">.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19196\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018234.png\" alt=\"Look for webmasters\u2019 pages with broken links\" width=\"850\" height=\"223\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018234.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018234-300x79.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018234-768x201.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Once the crawl is complete, navigate to the <\/span><b>Response Codes<\/b><span style=\"font-weight: 400;\"> tab. In the drop-down filter menu, choose <\/span><b>Client Error (4xx) <\/b><span style=\"font-weight: 400;\">to get the list of dead URLs.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19197\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018286.png\" alt=\"Look for webmasters\u2019 pages with broken links\" width=\"577\" height=\"406\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018286.png 577w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018286-300x211.png 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/span><\/li>\n<li><span style=\"font-weight: 400;\">To see which website page has a broken link, go to the <\/span><b>Inlinks<\/b><span style=\"font-weight: 400;\"> tab at the bottom.\u00a0\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Now, you can export all the links with the <\/span><b>Bulk Export<\/b><span style=\"font-weight: 400;\"> option.\u00a0<\/span><\/li>\n<\/ol>\n<h4><span style=\"font-weight: 400;\">Look for broken pages about a topic<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Though the previous technique is a more convenient way to find broken link mentions, sometimes, searching for <\/span><span style=\"font-weight: 400;\">broken web pages<\/span><span style=\"font-weight: 400;\"> by specific topics can produce more results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To perform it, use the <\/span><span style=\"font-weight: 400;\">Ahrefs Content Explorer<\/span><span style=\"font-weight: 400;\"> tool<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">a database containing billions of pages. Here\u2019s how you can check the website for broken links:\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Type in a topic (broad enough for the tool to find related pages).\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Configure the search mode setting to \u2018In title\u2019 and press the search button.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19200\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018408.png\" alt=\"Look for broken pages about a topic\" width=\"850\" height=\"260\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018408.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018408-300x92.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018408-768x235.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Filter pages out for dead links only.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Set the number of referring domains (e.g., 20 and up).\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19201\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018516.png\" alt=\"Look for broken pages about a topic\" width=\"850\" height=\"120\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018516.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018516-300x42.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018516-768x108.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Still, not all such pages will be great for your promotion. Use the \u2018Page traffic\u2019 filter to see a page&#8217;s popularity. The more visits it used to have, the better deal this page will make.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Look for the competitors\u2019 broken pages with backlinks<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If there\u2019s a famous rival of yours, the simplest way to make broken link-building work is to see if they have dead pages. Since every website owner can move, delete, and restructure their content, such pages are not a rarity if webmasters forget to redirect them to useful pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can use <\/span><span style=\"font-weight: 400;\">Serpstat<\/span><span style=\"font-weight: 400;\"> to check every dead link&#8217;s backlink profile. Here&#8217;s how:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Go to the <\/span><b>Backlink Analysis<\/b><span style=\"font-weight: 400;\"> tab and simply input the broken link&#8217;s URL in the <\/span><b>Referring Pages<\/b><span style=\"font-weight: 400;\"> field.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19203\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018599.png\" alt=\"Look for the competitors\u2019 broken pages with backlinks\" width=\"850\" height=\"395\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018599.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018599-300x139.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018599-768x357.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Browse the list of websites that have links to the broken source. You can utilize the results in any format by exporting them.\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19204\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018668.png\" alt=\"Look for the competitors\u2019 broken pages with backlinks\" width=\"850\" height=\"412\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018668.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018668-300x145.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018668-768x372.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">Find broken link prospects on Wikipedia\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This is a great technique to spot some juicy dead links. Just put in Google a search string that you can see on the screenshot below, replacing \u2018marketing\u2019 with your own keyword.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19206 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image5.png\" alt=\"Find broken link prospects on Wikipedia\u00a0\" width=\"818\" height=\"433\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image5.png 818w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image5-300x159.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image5-768x407.png 768w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google will show you a lot of Wikipedia pages that have dead links. The next step is to put those dead links in a backlink analysis tool and see what other pages are linking to them. Boom!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you have a list of prospects for a broken link-building campaign. Don\u2019t forget to filter them out by implementing our tips for qualifying the links.<\/span><\/p>\n<h3 id=\"check\"><span style=\"font-weight: 400;\">Check broken links for SEO<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is a big reason you shouldn\u2019t be too quick to jump on a chance to replace a dead link with your content. Even if the page seems attractive to invest in, it might fail to have any good backlinks. What is more, you should find out why exactly people linked to the page that is now dead in the first place to see if it has any conversion potential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This process of checking the potential of links is called vetting link prospects. You can use many tools for this, but we love Ahrefs Site Explorer, which shows you the Backlinks report once you type in the URL.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just make sure you change the sorting mode to \u2018One link per domain\u2019 and cancel showing history.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19208\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018825.png\" alt=\"Check broken links for SEO\" width=\"850\" height=\"422\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018825.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018825-300x149.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018825-768x381.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s time to review each link, but if you aim for a spot check, use filters:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Look for sites that allow dofollow links<\/b><span style=\"font-weight: 400;\">. This means only good-valued links will appear, not those from forums and comments.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aim at finding DR30+ link donors<\/b><span style=\"font-weight: 400;\">. This ensures that links will not have anything to do with low-authority sites.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exclude subdomains<\/b><span style=\"font-weight: 400;\">. This lets you get links not mentioned on low-quality platforms and spam.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Check the backlink profile of the donor site with SEO tools<\/b><span style=\"font-weight: 400;\">. Look at the quality of links built to the site you want to get a backlink from.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoid sites with many outgoing links<\/b><span style=\"font-weight: 400;\"> to low-quality and spammy resources (casino, pharma-related, you name it).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Check the traffic<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">If the website has little or no traffic, it signals that Google doesn\u2019t trust it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pay attention to the niche<\/b><span style=\"font-weight: 400;\">. Try to find niche-relevant websites for link-building or sites closely related to your niche.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pay attention to the link neighbors<\/b><span style=\"font-weight: 400;\"> on the same page you want to get a backlink from.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19209\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018906.png\" alt=\"Check broken links for SEO\" width=\"850\" height=\"146\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018906.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018906-300x52.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/1674018906-768x132.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Add other filters if you find them necessary, like the content\u2019s relevance to the visitors&#8217; goals.\u00a0<\/span><\/p>\n<h3 id=\"create\"><span style=\"font-weight: 400;\">Create an optimal page replacement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The next step is crafting a worthy replacement for the dead page. Remember that a similar structure often makes it more successful. In a nutshell, it should fulfill a similar goal and discuss related things but don\u2019t copy anyone\u2019s content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It would help if you made <\/span><b>similar outlines<\/b><span style=\"font-weight: 400;\">, including H1, H2, H3, and others.<\/span><span style=\"font-weight: 400;\"> Use keywords relevant to your campaign. The optimal solution is to hire a professional writing service and ask them to make a blog post, article, or any other type of post you aim for. An expert team will make the content original and include necessary links.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, <\/span><b>avoid repeating the same mistakes<\/b><span style=\"font-weight: 400;\"> you might find on the pages you want to replace. For instance, if links lead to outdated information, reference current data on the same topic. Again, a reliable writing team will refrain from inserting too vague links and will grant clear reasons for recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When trying to reach perfection, there are no limits, right? There are certainly other ideas for a new page improvement. This may often include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diagrams &amp; graphs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interactive templates<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Any other visualization for the described ideas will do. Simplifying, including less complicated terms, and fixing issues with accuracy makes sense.\u00a0<\/span><\/p>\n<h3 id=\"contact\"><span data-preserver-spaces=\"true\">Find contacts of your link prospects<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">You need to get in touch with an editor or a content manager once you&#8217;ve compiled a list of websites. You can browse through the Contact us, Write for Us, About Us, and related website pages. However, you&#8217;ll typically find a general contact (such as info@ and contact@). Therefore, you&#8217;ll need to conduct manual data mining to find the required email.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There is an excellent alternative to automate your efforts \u2014 an\u00a0<\/span><strong><span data-preserver-spaces=\"true\">email finder tool<\/span><\/strong><span data-preserver-spaces=\"true\">. Snov.io offers one for free. Let&#8217;s take a look at how to find the targeted contact using\u00a0<\/span><span data-preserver-spaces=\"true\">the Snov.io<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">Domain Search feature:<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">Type in the domain name<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11010\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3a.png\" alt=\"Domain search with Snov.io\" width=\"850\" height=\"232\" \/><\/li>\n<li><span data-preserver-spaces=\"true\">Get information about the company and the list of its employees. Filter it by position.<br \/>\n<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11011\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3b.png\" alt=\"List of prospects\" width=\"850\" height=\"351\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3b.png 1409w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3b-300x124.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3b-1024x423.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3b-768x317.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/li>\n<li><span data-preserver-spaces=\"true\">Choose the link prospect and add it to the list. You&#8217;ll automatically get their email address which will be verified.\u00a0<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/06\/3c.png\" alt=\"Email automatic verification with Snov.io\" loading=\"lazy\" \/><\/p>\n<h3 id=\"use\"><span data-preserver-spaces=\"true\">Use outreach for link-building<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The final link-building step is pitching your new page to the individual linking to the broken page. This step, however, is not a reason to relax and let it go with the flow. A poor formulation or mistakes in emails can spoil the whole picture, whereas a clear and concise message will help you get a new little victory.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let&#8217;s discuss what you should keep in mind at this point.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Use a good subject line<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">What makes a strong outreach subject line for link building? Firstly, the one that prompts a reader to open your email! Make sure your subject line captures the critical value of your offer and is succinct, to the point, and clear. You don&#8217;t need to be particularly imaginative.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In addition, to address the recipient properly, research is needed. Find out who the person is: editor, blogger, or website&#8217;s webmaster. Look at what spheres they are passionate about. With this at hand, you can find common ground and make the offer more attractive.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Personalize<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">You don&#8217;t want your potential customer to delete or quickly mark your email as spam. Therefore, be sure the individual who will read your message is actually interested in working with you. When your potential customer receives numerous emails every day, you should personalize yours to stand out from the crowd. How?<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Use their name.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Mention something specific about their work that will show them you&#8217;ve done some research or followed their content.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Use a proper email ending.<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Use follow-ups for outreach emails<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Let&#8217;s be honest \u2013 we don&#8217;t always leave emails unanswered because we take no interest in what they offer. Our busy schedules and emotional conditions are only some of these reasons.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Thus, don&#8217;t be scared to give it a second (and even third) shot. Send a friendly follow-up message 3 or 4 days after the initial email and see if it gets a reply. Believe us, in the monthly flow of emails, your follow-ups aren&#8217;t going to sound too intrusive.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Show your appreciation<\/span><\/strong><\/p>\n<p>J<span data-preserver-spaces=\"true\">ust let the person know you are grateful for them taking the time and delving into your request.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Now let&#8217;s look at some of the templates you can use for your guest-posting outreach:\u00a0<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">Reference pieces of advice and recommendations on your topic.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19213\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image13.png\" alt=\"Reference pieces of advice and recommendations on your topic.\" width=\"655\" height=\"362\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image13.png 655w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image13-300x166.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><br \/>\n<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Reference the concept itself and its definitions.\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19215\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image10.png\" alt=\"Reference the concept itself and its definitions.\u00a0\" width=\"627\" height=\"306\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image10.png 627w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/image10-300x146.png 300w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Just keep in mind that you shouldn&#8217;t give links in the message. It&#8217;s better to include a screenshot, as in examples, because it is a much safer way to show where you took the link from.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">One final word for link-building outreach is that you don&#8217;t have to do it manually. As an illustration of a reliable link-building partner, there is the platform <\/span><span data-preserver-spaces=\"true\">wmlinks.net<\/span><span data-preserver-spaces=\"true\">\u00a0that offers performing effective outreach, settling good deals with bloggers, influencers, and webmasters for you to get opportunities for new and organic linking.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Wrapping up<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The backlinking strategy described in this guide remains a brilliant tool for acquiring new meaningful links. Is it easy? Nope. There are many nuances to keep in mind. Besides, every webmaster should be approached uniquely. Only with this in mind can one get close to cooperating with success and growing conversion rates.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Stick to the &#8216;musts&#8217; of broken link-building: strong value proposition, checking backlinks, including good linkable points in your content, making this content unique and relevant, and keeping a friendly tone in your outreach emails.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fbroken-link-building&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13629 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/1639587674.png\" alt=\"drips\" width=\"1000\" height=\"326\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/1639587674.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/1639587674-300x98.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/1639587674-768x250.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A complete guide to an effective method of getting links in 2024.<\/p>\n","protected":false},"author":93,"featured_media":19190,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468,472],"tags":[439,441,687],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/19184"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=19184"}],"version-history":[{"count":1,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/19184\/revisions"}],"predecessor-version":[{"id":50321,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/19184\/revisions\/50321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/19190"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=19184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=19184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=19184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}