{"id":20517,"date":"2023-04-03T02:23:43","date_gmt":"2023-04-02T23:23:43","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=20517"},"modified":"2024-03-15T22:59:21","modified_gmt":"2024-03-15T19:59:21","slug":"sales-incentives-for-employees","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/sales-incentives-for-employees\/","title":{"rendered":"Not Only Money: How Sales Incentives Can Boost Your Team\u2019s Performance"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Well done on bringing your team this far!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ve carefully selected the right people, trained them, and equipped them with top-notch sales <\/span><a href=\"https:\/\/snov.io\/blog\/sales-prospecting-tools\/\"><span style=\"font-weight: 400;\">prospecting tools<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/snov.io\/blog\/sales-collateral-examples\/\"><span style=\"font-weight: 400;\">sales collateral<\/span><\/a><span style=\"font-weight: 400;\"> to attract and inform potential customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But your work doesn&#8217;t stop there, as you need to find a way to keep your team motivated and focused on hitting their sales targets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it&#8217;s true that money can be a strong motivator, it&#8217;s not the only factor that impacts performance. So why not consider incorporating some fun team-building activities or offering extra vacation days for top performers? The key is finding incentives that motivate your team to work harder and achieve their goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crafting the perfect incentive program requires a certain finesse, but when done correctly, it can work wonders for your team&#8217;s performance. A well-designed sales incentive program not only inspires your team to sell more and meet their quotas but also promotes team unity and friendly competition among team members.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we\u2019ll dive into the various types of sales incentive programs and, hopefully, help you choose the perfect one for your sales team.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\"><span style=\"font-weight: 400;\">What are sales incentive programs, and why do they matter?<\/span><\/a><\/li>\n<li><a href=\"#five\"><span style=\"font-weight: 400;\">Types of sales incentives schemes<\/span><\/a>\n<ul>\n<li><a href=\"#role\"><span style=\"font-weight: 400;\">Role-specific incentives<\/span><\/a><\/li>\n<li><a href=\"#split\"><span style=\"font-weight: 400;\">Split incentives<\/span><\/a><\/li>\n<li><a href=\"#presale\"><span style=\"font-weight: 400;\">Presales incentives<\/span><\/a><\/li>\n<li><a href=\"#omni\"><span style=\"font-weight: 400;\">Omnichannel incentives<\/span><\/a><\/li>\n<li><a href=\"#analytics\"><span style=\"font-weight: 400;\">Analytics-based incentives<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#roi\">Measuring ROI for a sales incentive program<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What are sales incentive programs, and why do they matter?<\/span><\/h2>\n<p><b>Sales incentive programs<\/b><span style=\"font-weight: 400;\"> are typically designed to reward sales teams for high performance, such as closing deals or driving <\/span><span style=\"font-weight: 400;\">revenue<\/span><span style=\"font-weight: 400;\">. They can come in the form of cash bonuses, prizes, trips, or special privileges, and their goal is to encourage employees to exceed their sales targets.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20518\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/03\/1-3.png\" alt=\"Sales incentives statistics\" width=\"550\" height=\"282\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/03\/1-3.png 585w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/03\/1-3-300x154.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Source: <\/span><span style=\"font-weight: 400;\">Spotio<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">However, it&#8217;s important to note that these incentives should complement and not replace regular compensation plans and commissions that salespeople receive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s been a lot of debate over whether monetary rewards, like bonuses, are the best way to motivate people. As <\/span><a href=\"https:\/\/hbr.org\/2013\/04\/does-money-really-affect-motiv\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">studies<\/span><\/a><span style=\"font-weight: 400;\"> have shown, more money doesn&#8217;t always equal better performance. In fact, most people also want to be recognized as contributing members of a winning team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, as indicated in the Harvard Business Review study:<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #fff7f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\"><i><span style=\"font-weight: 400;\">\u201cThe more people focus on their salaries, the less they will focus on satisfying their intellectual curiosity, learning new skills, or having fun, and those are the very things that make people perform best.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>FACT: <\/b><span style=\"font-weight: 400;\">In the 1990s, only 25% of U.S. companies used non-cash incentives, compared to <\/span><span style=\"font-weight: 400;\">89%<\/span><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, <\/span><span style=\"font-weight: 400;\">the applied in sales <\/span><a href=\"https:\/\/smallbusiness.chron.com\/80-20-rule-sales-team-performance-43734.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">80\/20 Pareto Principle<\/span><\/a><span style=\"font-weight: 400;\"> shows that 80% of sales are made by 20% of reps. It means that incentivizing only high performers can create division among team members and tension within the team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be prevented when you unlock your entire team&#8217;s potential by encouraging friendly competition and implementing a fair and well-thought-out sales incentive program (non-cash!).<\/span><\/p>\n<p><b>NOTE:<\/b><span style=\"font-weight: 400;\"> Keep your goals realistic when setting up a sales incentive program. You don&#8217;t want to set the bar too high and have your team feel demoralized when they inevitably don&#8217;t reach it. But you also don&#8217;t want the goals to be so easy that your team feels like they&#8217;re not working hard enough.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to find out what&#8217;s reasonable is to ask your team for input. Another way is to look at your company&#8217;s past performance and set a challenging but achievable goal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ideas we can offer based on the five sales incentive schemes that are distinguished to help you craft your program correctly and get the most out of it.<\/span><\/p>\n<h2 id=\"five\"><span style=\"font-weight: 400;\">Five types of sales incentives schemes\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a closer look at the five key groups of incentives that will help you better understand the unique drivers that motivate your sales team.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20519\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/03\/2-5.png\" alt=\"types of sales incentives programs\" width=\"850\" height=\"445\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/03\/2-5.png 1800w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/03\/2-5-300x157.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/03\/2-5-1024x536.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/03\/2-5-768x402.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/03\/2-5-1536x804.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.freshworks.com\/crm\/sales\/sales-incentives-programs-blog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Freshworks<\/span><\/a><\/em><\/p>\n<h3><span style=\"font-weight: 400;\">1. Role-specific incentives<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Role-specific incentives help motivate individual sales reps by offering rewards for outperforming their colleagues or even themselves.<\/span><\/p>\n<h4><b>Sales incentive ideas:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You can start with something simple, like awarding bonus points, gift cards, or discounts on services. They may still seem like monetary rewards, but they are great for individual sales incentives as they give your team members the freedom to select the gift they want the most.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But why stop there? You can also try something slightly more ambitious, like offering exclusive VIP experiences\u2014an opportunity available to a select few. These could include a behind-the-scenes tour of your company, an opportunity to hobnob with business leaders, or a chance to have fine dining in a fancy restaurant where reservations are made months ahead.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever it may be, VIP experiences offer something special and unique that is not available to just anyone. They are designed to create a sense of exclusivity and privilege, making the recipient feel special and important. As a sales incentive, this kind of reward can be an extremely effective way to motivate your star performers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, incentives don&#8217;t always have to be extravagant. Something as simple as recognition and words of gratitude from the CEO in front of the company can also serve as a VIP experience.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20552\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1680477421.png\" alt=\"\" width=\"850\" height=\"310\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1680477421.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1680477421-300x109.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1680477421-768x280.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3 id=\"split\"><span style=\"font-weight: 400;\">2. Split incentives<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another way to keep your team motivated is through split incentives, where team members are rewarded based on both their individual performance and the team&#8217;s performance as a whole. This strategy offers different rewards for different levels of success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Split sales incentives are perfect for rewarding your team for meeting specific goals, such as finding a certain number of <\/span><a href=\"https:\/\/snov.io\/glossary\/prospect\/\"><span style=\"font-weight: 400;\">prospects<\/span><\/a><span style=\"font-weight: 400;\">, signing up new customers, or selling a certain amount of products in a given month.<\/span><\/p>\n<h4><b>Sales incentive ideas<\/b><b>:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The simplest thing you can do is to offer a smaller bonus for meeting a lower sales target and a larger bonus for surpassing a higher target. This kind of incentive system can be highly motivating for your team, as they will work harder to achieve the larger bonus while ensuring everyone is working towards the same goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the key to a successful incentive program is the type of bonus you offer. Just money? Yes, great! But you can also consider offering gym or swimming pool memberships, golf or yoga classes, or other wellness-related perks. These types of incentives can be especially appreciated by younger employees who strive for a healthy work-life balance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And for those who seek adventure, you can also offer extreme sports experiences like skydiving, bungee jumping, or white-water rafting. These incentives are particularly attractive to millennials, who are always looking for unique and exciting experiences.<\/span><\/p>\n<p>Let&#8217;s not forget the importance of maintaining a balanced lifestyle to optimize team performance. Encourage your team with additional incentives that promote wellness and health.<\/p>\n<p>Consider offering options such as health-centric incentives like wellness workshops, mindfulness sessions, or nutrition consultations. Supporting your team&#8217;s well-being fosters a positive work environment and enhances productivity.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20553\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1680477472.png\" alt=\"\" width=\"850\" height=\"306\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1680477472.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1680477472-300x108.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1680477472-768x276.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3 id=\"presale\"><span style=\"font-weight: 400;\">3. Presales incentives<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Selling products with a long <\/span><a href=\"https:\/\/snov.io\/glossary\/sales-cycle\/\"><span style=\"font-weight: 400;\">sales cycle<\/span><\/a><span style=\"font-weight: 400;\">, like enterprise-level software, can be challenging. It requires a team of creative individuals who work tirelessly to ensure a successful sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Presales activities involve market research, competitor analysis, <\/span><a href=\"https:\/\/snov.io\/glossary\/lead-generation\/\"><span style=\"font-weight: 400;\">lead generation<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/snov.io\/glossary\/lead-qualification\/\"><span style=\"font-weight: 400;\">lead qualification<\/span><\/a><span style=\"font-weight: 400;\">, writing email scripts, and much more. These activities can take months before a customer is acquired. That&#8217;s a long time to stay motivated and engaged, so it&#8217;s essential to offer your team presales incentives that keep them going.<\/span><\/p>\n<h4><b>Sales incentive ideas:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">One way to show appreciation for your star performers is by giving them a free travel voucher. Imagine their excitement when they hear that they&#8217;ll be going to their dream destination for free!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you want to motivate the entire team at the kick-off stage of your product, why not incentivize them with a trip to the destination of their choice? Of course, this incentive requires a larger budget, but the benefits are worth it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your budget is a little tighter, there are plenty of other options available. You can offer tickets to a concert, theater performance, theme park, festival, or sporting event. Alternatively, a day in a SPA is a good option, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creatives are often curious individuals, so a solid incentive for them will be different kinds of experiences that will help them expand their knowledge and skills. These could include master classes in singing, dancing, painting, photography, cooking, or even hand-made crafts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to ask your team what they&#8217;re interested in before you start purchasing vouchers!<\/span><\/p>\n<h3 id=\"omni\"><span style=\"font-weight: 400;\">4. Omnichannel incentives<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These rewards are given to salespeople who work across all channels, whether digital or face-to-face. If a customer contacts a sales rep after receiving an automated targeted email or seeing an ad on social media, and the deal is closed afterward, the sales rep should be awarded for their effort.<\/span><\/p>\n<h4><b>Sales incentive ideas:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You can use the ideas from role-specific or split incentive plans and tailor them to align with your salespeople&#8217;s interests. Is your rep tech-savvy? A smartwatch or a tablet would be a great incentive. You can also offer a premium subscription to tools\/software to help them excel in their sales career (hmmm\u2026 why not consider <\/span><a href=\"https:\/\/snov.io\/solutions#generateLeads\"><span style=\"font-weight: 400;\">Snov.io\u2019s advanced lead gen tools<\/span><\/a><span style=\"font-weight: 400;\">?)<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Discover the power of all-in-one lead gen platform<\/p>\n<p class=\"content-banner__description\">Use Snov.io lead generation tools<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-incentives-for-employees&amp;cta_type=banner\">Try for free<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/03\/51-2.png\" alt=\"Discover the power of all-in-one lead gen platform\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">And if you want to incentivize a group of top performers, consider something unforgettable like a sailing trip on a cruise liner. The options are limited only by your imagination. Ultimately, all that matters is if your team feels their efforts are being recognized and appreciated.\u00a0<\/span><\/p>\n<h3 id=\"analytics\"><span style=\"font-weight: 400;\">5. Analytics-based incentives<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These are advanced sales incentive plans developed using big data analytics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By analyzing data on individual salespeople and teams, you can create personalized sales incentive plans that motivate your team and boost performance. This approach allows you to take a comprehensive view of your sales team&#8217;s needs and tailor incentives to what works best for each individual.<\/span><\/p>\n<h4><b>Sales incentive ideas:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">While analytics-based incentive ideas may differ from other types of incentives, such as role-based and split incentives, the underlying principles remain the same. The difference is that analytics-based incentives rely on data analysis to tailor incentives to the specific needs of each individual sales rep.<\/span><\/p>\n<h2 id=\"roi\"><b>Measuring ROI for a sales incentive program<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The best way to measure the <\/span><a href=\"https:\/\/snov.io\/glossary\/roi\/\"><span style=\"font-weight: 400;\">return on investment (ROI)<\/span><\/a><span style=\"font-weight: 400;\"> is to simply compare your team\u2019s performance before and after implementing the incentive program. To track progress and make necessary adjustments, establish some baselines for key metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are some key metrics you can look at:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20554\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1680477600.png\" alt=\"Key metrics to measure a sales incentive program ROI\" width=\"850\" height=\"425\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1680477600.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1680477600-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1680477600-768x384.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By analyzing these metrics, you can gain valuable insights into how your incentive program impacts your team&#8217;s performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure your program is working effectively, it&#8217;s important to check in with your team members and make sure they understand the incentive plan and what they need to do to earn the rewards. Clear communication and understanding are key to motivating your team to work towards their goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your incentive program isn&#8217;t driving the desired results, don&#8217;t hesitate to make changes and adjustments. Use your collected data to identify areas where improvements can be made and test new approaches until you find what works best for your team.<\/span><\/p>\n<h2><b>Bottom line<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Investing in your team provides an invaluable ROI\u00a0 by creating a positive working environment that encourages motivation and engagement among your sales force.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While money is undoubtedly a common motivator, it&#8217;s not the only one. It would be wise to consider other rewards to boost your team\u2019s performance, and non-cash sales incentive programs are at the top of mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before you start crafting your most advanced program, ensure that your team has the resources they need to succeed, such as competitive salaries, benefits packages, and the support of upper management. And, of course, appropriate technology tools to generate and engage leads faster and <\/span><a href=\"https:\/\/snov.io\/glossary\/conversion\/\"><span style=\"font-weight: 400;\">convert<\/span><\/a><span style=\"font-weight: 400;\"> them into paying customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you need go-to solutions for your sales right now? <\/span><a href=\"https:\/\/snov.io\/\"><span style=\"font-weight: 400;\">Snov.io<\/span><\/a><span style=\"font-weight: 400;\">, with its avant-garde sales toolbox and CRM platform that deliver growth, is here for you!<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-incentives-for-employees&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20536\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/03\/bn.png\" alt=\"Snov.io CRM banner\" width=\"850\" height=\"294\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/03\/bn.png 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/03\/bn-300x104.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/03\/bn-1024x354.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/03\/bn-768x266.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to find a way to keep your team motivated and focused on hitting their sales targets? Here are some ideas of non-cash sales incentive programs to encourage your sales reps to reach higher.<\/p>\n","protected":false},"author":63,"featured_media":20550,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470],"tags":[7,863,1100],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/20517"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=20517"}],"version-history":[{"count":0,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/20517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/20550"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=20517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=20517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=20517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}