{"id":20638,"date":"2023-04-11T22:52:31","date_gmt":"2023-04-11T19:52:31","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=20638"},"modified":"2025-11-26T15:10:51","modified_gmt":"2025-11-26T12:10:51","slug":"cold-calling-tips","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/cold-calling-tips\/","title":{"rendered":"8 Cold Calling Tips For Boosting B2B Sales Success"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cold calling may seem as outdated as a dinosaur in a business suit, but guess what? It&#8217;s actually still the <\/span><span style=\"font-weight: 400;\">2nd<\/span><span style=\"font-weight: 400;\"> most successful option for driving B2B sales after referrals.\ud83c\udf89<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cold calling isn&#8217;t pushing up daisies just yet; it&#8217;s simply evolved. Today&#8217;s prospects and customers crave precise, time-effective pitches that offer a personalized touch rather than yawn-inducing, robotic, one-size-fits-all scripts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we&#8217;ll discuss how you can leverage cold calling today to instantly boost your B2B sales success. But first, let&#8217;s make sure we&#8217;re all on the same page with the term &#8216;cold calling.&#8217;<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What is cold calling?<\/a><\/li>\n<li><a href=\"#warm\">Cold calling vs. warm calling<\/a><\/li>\n<li><a href=\"#emailing\">Cold \u0441alling vs. \u0441old emailing<\/a><\/li>\n<li><a href=\"#tips\">Cold calling tips for B2B sales success<\/a><\/li>\n<li><a href=\"#example\">Example of B2B cold calling<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is cold calling?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20759\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1681305709.png\" alt=\"Cold \u0441alling vs. \u0441old emailing\" width=\"850\" height=\"306\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1681305709.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1681305709-300x108.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1681305709-768x276.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><a href=\"https:\/\/snov.io\/glossary\/cold-call\/\"><b>Cold calling<\/b><\/a><span style=\"font-weight: 400;\"> is a sales practice where sales reps make unsolicited calls to potential leads in order to build relationships with them and convert them into future customers. It&#8217;s like a blind date for businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cold calling is all about forging meaningful connections with people who could benefit from your product or service. It demands a cocktail of research, planning, and practice, shaken with persistence and adaptability. When done well, it can be a powerful tool for driving sales and growing your business.<\/span><\/p>\n<p><b>Cold calling fulfills the following purposes:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boosts your client base by reaching out to new customers like a friendly neighbor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helps form personal connections with potential customers, one call at a time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assists in obtaining valuable insights and tailoring your sales pitch like a perfectly fitted suit.<\/span><\/li>\n<\/ol>\n<h2 id=\"warm\"><span style=\"font-weight: 400;\">Cold calling vs. warm calling<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cold calling is one of the two primary methods for reaching out to potential clients by phone. The other contender? <\/span><a href=\"https:\/\/snov.io\/glossary\/warm-call\/\"><span style=\"font-weight: 400;\">Warm calling<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>So what&#8217;s the difference between cold calling and warm calling?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cold calling involves reaching out to individuals or businesses without any prior relationship or introduction, whereas warm calling presupposes contacting prospects that have already shown some level of interest or familiarity with your company or its products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Warm calling is generally considered the sleeker, more efficient sibling of cold calling. By focusing on warm leads, sales reps can invest more time in building relationships and offering personalized solutions to potential clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This results in warm leads having a significantly higher conversion rate than cold leads \u2013 \u00a0 a whopping <\/span><a href=\"https:\/\/www.baylor.edu\/business\/kellercenter\/index.php?id=970000\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">30%<\/span><\/a><span style=\"font-weight: 400;\"> compared to just 1%. This highlights the importance of getting cozy with potential customers before making a sales pitch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That doesn\u2019t mean, however, that cold calling is a lost cause. It can be very effective in certain situations, like targeting a new market or industry. And let\u2019s not forget that about <\/span><span style=\"font-weight: 400;\">78%<\/span><span style=\"font-weight: 400;\"> of decision-makers in companies have taken an appointment or attended an event that originated from an email or cold call. That\u2019s a significant percentage that shouldn&#8217;t be ignored. \ud83d\udc4f<\/span><\/p>\n<div style=\"width: 100%; height: 0; padding-bottom: 54%; position: relative;\"><iframe loading=\"lazy\" width=\"100%\" height=\"100%\" style=\"position: absolute;\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/TIiATEizlRKUWVgIWR\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><a href=\"https:\/\/giphy.com\/gifs\/spiro-sales-salesman-TIiATEizlRKUWVgIWR\" target=\"_blank\" rel=\"noopener\">via GIPHY<\/a><\/p>\n<h2 id=\"emailing\"><span style=\"font-weight: 400;\">Cold \u0441alling vs. \u0441old emailing<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20758\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1681305637.png\" alt=\"Cold \u0441alling vs. \u0441old emailing\" width=\"850\" height=\"332\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1681305637.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1681305637-300x117.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1681305637-768x300.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cold calling and <\/span><a href=\"https:\/\/snov.io\/cold-email\"><span style=\"font-weight: 400;\">cold emailing<\/span><\/a><span style=\"font-weight: 400;\"> are the dynamic duo of lead generation and sales in the B2B world. The difference is merely in the channel of communication: cold calling is all about dialing up potential customers, while cold emailing is more like sliding into their inboxes without an explicit invitation. Both methods have their own advantages and disadvantages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cold calling&#8217;s superpower is the ability to gather immediate feedback and build rapport with potential customers. It&#8217;s often easier to gauge someone&#8217;s interest and respond to their objections when you&#8217;re speaking to them directly. However, cold calling can also be a major time-drain and may feel intrusive to some prospects, putting them on the defensive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, cold emailing is less intrusive and allows for a more targeted approach. Companies can often reach a larger audience with cold emails and use <\/span><a href=\"https:\/\/snov.io\/blog\/email-marketing-automation-tools\/\"><span style=\"font-weight: 400;\">automation tools<\/span><\/a><span style=\"font-weight: 400;\"> to streamline the process. However, email responses may take longer than phone conversations, and there&#8217;s less opportunity to build a personal connection with potential customers.<\/span><\/p>\n<div class=\"content-banner secondary\">\n<p class=\"content-banner__title\">Streamline your cold outreach with an automation tool<\/p>\n<p class=\"content-banner__description\">Use Snov.io Email Drip Campaigns<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fcold-calling-tips&amp;cta_type=banner\">Try for free<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/\u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0430-\u0456\u043c\u0435\u0439\u043b\u0456\u0432.png\" alt=\"Streamline your cold outreach with an automation tool\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">So, what&#8217;s the final verdict?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, your company can actually harness the powers of both cold calling and cold emailing to generate sales leads. It&#8217;s all about considering your target audience and the specific goals of your outreach efforts when choosing which superhero to call upon.\u00a0<\/span><\/p>\n<h2 id=\"tips\"><span style=\"font-weight: 400;\">Cold calling tips for B2B sales success<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With the right approach, cold calling can be a powerful tool for B2B sales success. But how do you turn this chilly tactic into a warm connection?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to ace cold calling, it&#8217;s crucial to have a well-planned strategy and be prepared to <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-handle-sales-objections-backfire-effect\/\"><span style=\"font-weight: 400;\">handle objections<\/span><\/a><span style=\"font-weight: 400;\"> and rejections like a pro. The following tips will help you turn your cold calling into a winning game.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip #1. Be purposeful with your sales pitch<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nobody has time for a sales rep that can&#8217;t stay on topic and keeps going on tangents like a lost traveler. Unfortunately, few people can remember every point they want to make in their <\/span><a href=\"https:\/\/snov.io\/glossary\/sales-pitch\/\"><span style=\"font-weight: 400;\">pitch<\/span><\/a><span style=\"font-weight: 400;\">. But that&#8217;s where a trusty B2B sales script swoops in to save the day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your goal is to be quick and efficient with your words, treating your lead&#8217;s time like the precious commodity it is. Creating a script from scratch can be a daunting task, though. So, instead of racking your brain for days on end, why not use a Cold Call Script Template as your base and tailor it to your unique needs?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As your experience improves, you can develop a script based on customer feedback that suits your product perfectly.\u00a0\u00a0<\/span><\/p>\n<table style=\"background-color: #ffffff; border-style: ridge;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Want to learn more about crafting the perfect sales pitch? Check out <\/span><\/i><a href=\"https:\/\/snov.io\/blog\/sales-pitch\/\"><i><span style=\"font-weight: 400;\">one of our recent posts<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">Tip #2. Personalize your interactions\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you make tens, if not hundreds, of cold calls daily, it&#8217;s easy to start seeing prospects as nothing more than phone numbers in an Excel sheet. However, people love to be treated as individuals and will notice if you don&#8217;t bother making them feel special.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure you value prospects, think <\/span><span style=\"font-weight: 400;\">about how you&#8217;ll personalize your calls<\/span><span style=\"font-weight: 400;\">. Start by familiarizing yourself with their business and profession. Do your homework and research more on what your prospects like and struggle with. This will help you better understand their pain points, anticipate their objections, <\/span><span style=\"font-weight: 400;\">and eloquently explain your product&#8217;s benefits.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip #3. Be human first, sell later<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don&#8217;t rush into listing all the fantastic features of your product or service like an infomercial. Instead, focus your calls on your prospect \u2013 their feelings, likes, and expectations. Take the time to answer their questions, remove perceived barriers, and reassure them that you have their best interest at heart. You&#8217;re building a relationship, not just making a sale.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip #4. Prepare an impressive opening line<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You may have the world\u2019s most effective pitch, but if you fail to make a splash within the first few seconds of the call, chances are you\u2019ll get hung up on. For example, opening with lines like \u201cDid I catch you at a bad time?\u201d is likely to reduce your chances of a meeting by <\/span><span style=\"font-weight: 400;\">40%<\/span><span style=\"font-weight: 400;\"> because it hands the prospect an easy exit strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, giving a precise reason for calling and asking how the prospect has been doing would increase your chances by <\/span><span style=\"font-weight: 400;\">210%<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">660%<\/span><span style=\"font-weight: 400;\">, respectively. So, whip up a catchy, effective opener to ensure you don&#8217;t break the deal at the start.\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20760\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1681305767.png\" alt=\"\" width=\"850\" height=\"300\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1681305767.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1681305767-300x106.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1681305767-768x271.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Tip #5. Use a local number to build trust<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many people automatically decline calls coming from foreign numbers \u2013 it&#8217;s like seeing an unfamiliar face at your front door. If you want to improve your chances of having a conversation with your prospect, consider using a local number. A local number goes a long way in building trust and accountability in the prospect&#8217;s mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, this is easier than ever with VoIP software, which comes with an in-built virtual calling feature and a host of <\/span><span style=\"font-weight: 400;\">international phone numbers<\/span><span style=\"font-weight: 400;\"> to choose from for convenient cold calling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So go ahead, dial up that trust factor!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip #6. Build an effective sales cadence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No matter how great your pitch is, people will forget all about you if you don&#8217;t consistently follow up with them. It&#8217;s like watering a plant \u2013 you can&#8217;t just do it once and expect it to thrive!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s essential to have a structured workflow involving multi-channel touch points like emails, calls, SMS, and social media. For example, setting up an email sequence using <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=52BgrDyRXgg\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cold email outreach tools<\/span><\/a><span style=\"font-weight: 400;\"> is an excellent way to plan an effective communication cadence.\u00a0<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Plan the right sales cadence with cold email outreach<\/p>\n<p class=\"content-banner__description\">Use Snov.io Email Drips<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fcold-calling-tips&amp;cta_type=banner\">Try today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/es.png\" alt=\"Plan the right sales cadence with cold email outreach \" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">An effective <\/span><span style=\"font-weight: 400;\">sales cadence<\/span><span style=\"font-weight: 400;\"> helps you maintain a harmonious rhythm between the various touchpoints, solidify the connection with your prospect, and accelerate the conversion process by ensuring that you can close more deals in less time.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip #7. Review &amp; revise your call strategy regularly<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every customer has constantly evolving preferences, so there\u2019s no such thing as a \u2018perfect cold call.\u2019 Cold calling is a process of continuous trial and error with no one-size-fits-all approach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most effective trick is to regularly review your calls by analyzing feedback and insights and continuously improve your call strategy to stay ahead of your competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Embrace technology by using suitable software like <\/span><a href=\"https:\/\/www.cloudtalk.io\/call-center-software?utm_term=cloudtalk&amp;utm_campaign=Brand+(EU:SEA)+[en]&amp;utm_source=google&amp;utm_medium=cpc&amp;hsa_acc=5728307412&amp;hsa_cam=10530170127&amp;hsa_grp=99363262770&amp;hsa_ad=529669379938&amp;hsa_src=g&amp;hsa_tgt=kwd-334134331603&amp;hsa_kw=cloudtalk&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQjwn9CgBhDjARIsAD15h0BvURURgmtkiDU6dwb6vr6NL82j5NshYLfPGJrEgefTxhR7iXalxrUaAo1OEALw_wcB\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cloudtalk<\/span><\/a><span style=\"font-weight: 400;\">, which offers features like call tracking, business tool integration, and virtual calling to help streamline the cold calling process and fast-track the closing of your deals.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip #8. Always keep a close ready<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever watched your sales pitch cave in like a house of cards due to the wrong closing line, you\u2019re not alone. Closing a call is as important as opening it. A great \u201ccloser\u201d goes a long way in leaving a lasting impression in the prospect\u2019s mind, like a memorable encore performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a closing line for every possible <\/span><a href=\"https:\/\/snov.io\/glossary\/point-of-contact\/\"><span style=\"font-weight: 400;\">point of contact<\/span><\/a><span style=\"font-weight: 400;\"> ensures that there\u2019s no room for doubt to set in and boosts the chances of convincing clients to buy your product now or soon.<\/span><\/p>\n<h2 id=\"example\"><span style=\"font-weight: 400;\">Example of B2B cold calling<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now let\u2019s look at an example of a B2B cold call that can serve as a nice jolt of motivation for you. Picture a B2B company that provides software solutions for small businesses. They might make cold calls to try to generate leads and ultimately sell their software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an example of what a cold call from this company might sound like:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;Hello, this is John from ABC Software Solutions. I was wondering if I could speak with the owner or manager of your small business. We specialize in providing software solutions that can help streamline your operations and save you time and money. Our software is easy to use and customizable to your specific needs. Would you be interested in hearing more about our solutions and how they can benefit your business?&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The purpose of this cold call is to generate interest in the company&#8217;s software and ultimately schedule a <\/span><a href=\"https:\/\/snov.io\/glossary\/demo\/\"><span style=\"font-weight: 400;\">demo<\/span><\/a><span style=\"font-weight: 400;\"> or sales meeting. By highlighting the benefits of their product and focusing on the needs of the small business owner, they&#8217;re more likely to capture the attention of potential customers and generate leads.<\/span><\/p>\n<p><b>\u2192 The more way to get more leads, the better! Add <a href=\"https:\/\/snov.io\/blog\/linkedin-automation-tools\/\">LinkedIn automation tools<\/a> to your workflow and boost your business growth.<\/b><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping Up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cold calling can be a very effective way to generate B2B leads. The key is to have a well-planned approach, including researching the prospects and their businesses beforehand, crafting a compelling script, and having a clear value proposition. Plus, personalized communication can help create a connection with the prospect and increase the chances of success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you know the best tips to boost your cold calling success, the only thing left to do is to practice them to perfection! And if you want to mix cold calling with cold emailing, you just have a solution in front of your eyes \u2013 <\/span><a href=\"https:\/\/snov.io\/\"><span style=\"font-weight: 400;\">Snov.io<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 a platform that can automate your email lead generation and cold email outreach in the most affordable way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now go out there and make some calls!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover 8 effective cold calling tips to enhance your B2B sales strategy, evolve with the times, and deliver personalized pitches that drive success!<\/p>\n","protected":false},"author":94,"featured_media":20682,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[472],"tags":[439,1388,1390],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/20638"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=20638"}],"version-history":[{"count":1,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/20638\/revisions"}],"predecessor-version":[{"id":43731,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/20638\/revisions\/43731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/20682"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=20638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=20638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=20638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}