{"id":21103,"date":"2023-05-24T08:13:23","date_gmt":"2023-05-24T05:13:23","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=21103"},"modified":"2026-06-02T16:57:37","modified_gmt":"2026-06-02T13:57:37","slug":"b2b-lead-generation-tools","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/b2b-lead-generation-tools\/","title":{"rendered":"How To Pick The Best B2B Lead Generation Tool (My Experience And Expert Recommendations)"},"content":{"rendered":"<p>Dreaming of skyrocketing conversions with less time, effort, and budget? Say no more! It&#8217;s time to automate your lead generation game!<\/p>\n<p>With the right B2B lead generation software, you can get <a href=\"https:\/\/snov.io\/testimonials\/snovio-spoton-case-study\">40%<\/a> more leads. Apart from saving time, they excel at tailoring your lead search to attract only those prospects interested in what your business offers.<\/p>\n<p>I\u2019ve prepared a fresh overview of the best lead-generation tools and software based on my experience and expert tips for choosing the right software for your team.<\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Key points of this guide:<\/p>\n<ul>\n<li><a href=\"#tldr\">TL;DR: Top lead generation tools in 2026 (based on my review)<br \/>\n<\/a><\/li>\n<li><a href=\"#what\">What is a B2B lead-generation tool?<br \/>\n<\/a><\/li>\n<li><a href=\"#how\">How to choose the right B2B lead generation software (expert recommendations)<br \/>\n<\/a><\/li>\n<li><a href=\"#multi\">Multichannel tools for B2B lead generation<br \/>\n<\/a><\/li>\n<li><a href=\"#cold\">Cold emailing tools for B2B lead generation<br \/>\n<\/a><\/li>\n<li><a href=\"#calling\">Cold calling tools for B2B lead generation<br \/>\n<\/a><\/li>\n<li><a href=\"#social\">Social media tools for B2B lead generation<br \/>\n<\/a><\/li>\n<li><a href=\"#why\">Why use lead generation tools?<br \/>\n<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"tldr\">TL;DR: Top lead generation tools in 2026 (based on my review)<\/h2>\n<p>Here&#8217;s his top list among all solutions I\u2019ve analyzed in this article (one from each category):<\/p>\n<div style=\"width: 100%; display: flex; justify-content: center; margin: 2em 0;\">\n<div style=\"display: inline-block; border: 2px solid #d3d3d3; width: 100%; max-width: 900px; box-sizing: border-box; overflow: hidden;\">\n<table style=\"width: 100%; table-layout: fixed; border-collapse: collapse; margin: 0; padding: 0; text-align: left;\">\n<colgroup>\n<col style=\"width: 25%;\" \/>\n<col style=\"width: 25%;\" \/>\n<col style=\"width: 25%;\" \/>\n<col style=\"width: 25%;\" \/> <\/colgroup>\n<thead>\n<tr style=\"background-color: #b3cdf5;\">\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Category<\/th>\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Recommended tool<\/th>\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Why it&#8217;s a top pick<\/th>\n<th style=\"padding: 12px;\">Best for \/ Pricing<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"border-top: 2px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\"><strong>Multichannel outreach automation<\/strong><\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Snov.io<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Combines lead discovery, email automation, verification, multichannel outreach (email+LinkedIn), and CRM in one affordable platform.<\/td>\n<td style=\"padding: 12px;\"><span style=\"font-size: 12pt;\">Small businesses, startups, SDRs, and sales managers<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Free plan.<\/span><br \/>\n<span style=\"font-size: 12pt;\">Paid plans start from $39\/month<\/span><\/td>\n<\/tr>\n<tr style=\"border-top: 2px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\"><strong>Cold emailing<\/strong><\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Salesmate<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Combines email sequences with CRM and automation; it is much cheaper than buying separate CRM and outreach software.<\/td>\n<td style=\"padding: 12px;\"><span style=\"font-size: 12pt;\">Teams that need outreach and pipeline management<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">14-day free trial.<\/span><br \/>\n<span style=\"font-size: 12pt;\">Paid options start at $29\/month<\/span><\/td>\n<\/tr>\n<tr style=\"border-top: 2px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\"><strong>Cold calling<\/strong><\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Close<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Built-in calling, sequences, and CRM tools keep sales workflows centralized.<\/td>\n<td style=\"padding: 12px;\"><span style=\"font-size: 12pt;\">Sales teams blending calls with email<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Paid plans start from $49\/month<\/span><\/td>\n<\/tr>\n<tr style=\"border-top: 2px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\"><strong>Social media outreach<\/strong><\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Sprout Social<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Publishing, engagement, analytics, and social listening tools.<\/td>\n<td style=\"padding: 12px;\"><span style=\"font-size: 12pt;\">Brands focused on social engagement and audience growth.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Paid options start at $199\/month<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p>Go on reading to learn more about these and other best lead generation tools.<\/p>\n<h2 id=\"what\">What is a B2B lead-generation tool?<\/h2>\n<p>Lead generation tools are software that collect leads&#8217; contact data from various channels.<\/p>\n<p>The magic of these tools is in their autonomy. They help you find new leads, capture leads, and support lead generation efforts without much manual effort on your part. In other words, they save you countless hours that would otherwise be spent chasing down leads.<\/p>\n<p>Plus, lead generation tools are known for keeping their data up to date. That&#8217;s right, you&#8217;ll never have to work with outdated information or inaccurate verified contact details.<\/p>\n<p>To top it all off, these tools attract not just \u2018anyone&#8217; but leads who are genuinely interested in your product or believe your service can solve their problem. This helps drastically improve lead quality, build stronger customer relationships, and move prospects through the sales funnel with minimal cost and effort.<\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Need a reliable B2B lead generation tool right away?<\/p>\n<p class=\"content-banner__description\">Generate high-quality leads with Snov.io<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-email-templates&amp;cta_type=banner\">Try for free<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Icon-2-opt-4.png\" alt=\"Need a reliable B2B lead generation tool right away \" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h2 id=\"how\">How to choose the right B2B lead generation software (expert recommendations)<\/h2>\n<p>The right B2B lead generation software depends on your workflow, target audience, and growth stage. To make the choice easier, I asked our Outbound Outreach Expert, Dmytro Krasiuk, for his recommendations on the best lead generation software.<\/p>\n<p>Here is what he advises:<\/p>\n<ol>\n<li>\n<h3>Define your business needs first<\/h3>\n<\/li>\n<\/ol>\n<p>Start by identifying your business goals and the specific features you require from a lead generation tool.<\/p>\n<p>Do you need a tool that can capture high-quality leads in real-time, manage contact data, or nurture leads? This will help you narrow down the options and find your perfect match.<\/p>\n<ol start=\"2\">\n<li>\n<h3>Understand your target market<\/h3>\n<\/li>\n<\/ol>\n<p>Who are you aiming to reel in? Not every lead generation tool is effective for every lead pool.<\/p>\n<p>What channels does your buyer persona frequent? It would be a waste of time to use a lead generation service geared toward Facebook users if your potential leads don&#8217;t spend much time on Facebook.<\/p>\n<ol start=\"3\">\n<li>\n<h3>Prioritize ease of use<\/h3>\n<\/li>\n<\/ol>\n<p>Opt for a user-friendly lead generation tool that&#8217;s easy to navigate. This is especially important if you have a small team or limited technical expertise.<\/p>\n<p>A simple, intuitive interface reduces onboarding time and helps your team start generating leads faster. It also minimizes the risk of errors and makes it easier to manage campaigns, contacts, and workflows efficiently as your outreach scales.<\/p>\n<ol start=\"4\">\n<li>\n<h3>Check integration capabilities<\/h3>\n<\/li>\n<\/ol>\n<p>Make sure your lead generation tool can integrate seamlessly with your existing tech stack. This will help you avoid manual data entry and streamline your lead management process.<\/p>\n<p>Integrations also ensure your sales, marketing, and CRM data stay synchronized across platforms. As a result, your team can automate repetitive tasks, improve workflow efficiency, and maintain a more accurate view of the entire lead generation process.<\/p>\n<ol start=\"5\">\n<li>\n<h3>Evaluate analytics and reporting features<\/h3>\n<\/li>\n<\/ol>\n<p>When choosing a lead generation tool, analytics features are just as important as outreach capabilities.<\/p>\n<p>The best platforms help you sift through every piece of data you collect, improve marketing performance, and build stronger customer interactions. Many tools now include AI powered lead scoring, helping teams identify and prioritize the most promising leads faster.<\/p>\n<p>Advanced lead generation platforms can also track website visitors, analyze website traffic, and uncover anonymous website visitors. These insights help sales and marketing teams better understand buyer behavior and focus their outreach on high-intent prospects.<\/p>\n<ol start=\"6\">\n<li>\n<h3>Plan for future growth<\/h3>\n<\/li>\n<\/ol>\n<p>Each company aims to rocket its ROI and expand. Seek out lead generation tools that help you manage contact details, help you nurture leads, and overall support your increasing operations.<\/p>\n<p>That\u2019s especially important today, as manual outreach is becoming harder to sustain. Not a surprise, businesses are extensively relying on automation. According to a <a href=\"https:\/\/www.fuqua.duke.edu\/duke-fuqua-insights\/us-companies-ramp-automation-and-ai-inflation-persists\" target=\"_blank\" rel=\"noopener\">Duke University study<\/a>, around 60% of companies (and 84% of large enterprises) already use automation to reduce repetitive work.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/RRZwqHRcUzs?si=5WtJAqmUYgQe83zJ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ol start=\"7\">\n<li>\n<h3>Compare pricing against your budget<\/h3>\n<\/li>\n<\/ol>\n<p>Consider the pricing of the lead generation tool and ensure that it fits within your budget. Some tools offer free trials or freemium models that allow you to test the tool before committing to a subscription.<\/p>\n<ol start=\"8\">\n<li>\n<h3>Assess the quality of customer support<\/h3>\n<\/li>\n<\/ol>\n<p>Look for a lead generation tool that offers excellent customer support, with responsive representatives available to assist you with any issues that arise.<\/p>\n<ol start=\"9\">\n<li>\n<h3>Research the tool\u2019s reputation<\/h3>\n<\/li>\n<\/ol>\n<p>Read reviews and testimonials from other businesses that have used the tool to get an idea of the tool&#8217;s reliability and effectiveness.<\/p>\n<p>To make the task less daunting, let me introduce several tools you should definitely consider while choosing the right B2B lead generation tool for your business. For convenience, I divided them into categories based on the primary outreach channel they support.<\/p>\n<h2 id=\"multi\">Multichannel tools for B2B lead generation<\/h2>\n<p>Multichannel outreach tools bring email, calls, LinkedIn, and even SMS into a single platform. They help teams manage conversations and prospect data more easily across several channels. And this is especially useful for account based marketing campaigns.<\/p>\n<p>The 2 channels I recommend prioritizing are email and LinkedIn. Why? Because email still delivers a strong ROI. LinkedIn also performs exceptionally well, with <a href=\"https:\/\/business.linkedin.com\/advertise\/resources\/lead-generation\" target=\"_blank\" rel=\"noopener\">62%<\/a> of marketers saying it generates more leads than any other social platform.<\/p>\n<p>To enhance each stage of your outbound prospecting, consider the following lead generation tools:<\/p>\n<h3>Snov.io<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/products\/snov-io\/reviews\" rel=\"nofollow noopener\" target=\"_blank\">4.5\/5<\/a><\/p>\n<p><strong>Pricing:<\/strong> Free plan with 50 monthly credits. Paid plans start at $39\/month.<\/p>\n<p><strong>Best for: <\/strong>Lead generation with built-in outreach automation.<\/p>\n<p><!--ARCADE EMBED START--><script> function onArcadeIframeMessage(e) { if (e.origin !== 'https:\/\/demo.arcade.software' || !e.isTrusted) return; const arcadeIframe = document.querySelector(`iframe[src*=${e.data.id}]`); if (!arcadeIframe || !arcadeIframe.contentWindow) return; if (e.data.event === 'arcade-init') { arcadeIframe.contentWindow.postMessage({event: 'register-popout-handler'}, '*'); } if (e.data.event === 'arcade-popout-open') { arcadeIframe.style['position'] = 'fixed'; arcadeIframe.style['z-index'] = '9999999'; } if (e.data.event === 'arcade-popout-close') { arcadeIframe.style['position'] = 'absolute'; arcadeIframe.style['z-index'] = 'auto'; } } window.addEventListener('message', onArcadeIframeMessage); <\/script><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.59863945578232% + 41px); height: 0; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" src=\"https:\/\/demo.arcade.software\/ApK7tCrY2loPIRVSTbhW?embed&amp;embed_mobile=modal&amp;embed_desktop=inline&amp;show_copy_link=true\" title=\"Introduction to Campaigns\" frameborder=\"0\" loading=\"lazy\" webkitallowfullscreen=\"webkitallowfullscreen\" mozallowfullscreen=\"mozallowfullscreen\" allowfullscreen=\"allowfullscreen\" allow=\"clipboard-write\"><\/iframe><\/div>\n<p><!--ARCADE EMBED END--><\/p>\n<p><strong>Key features:\u00a0<\/strong><\/p>\n<ul>\n<li>Email Finder<\/li>\n<li>Phone number finder<\/li>\n<li>Email Warm-up<\/li>\n<li>Multichannel Campaigns<\/li>\n<li>Sales CRM<\/li>\n<\/ul>\n<p>Snov.io combines email and LinkedIn outreach automation with lead generation and deliverability tools on a single platform. Sequences adapt to prospect behavior, helping teams improve their outreach efforts, organize lead data, and run multichannel campaigns.<\/p>\n<p>The built-in CRM, warm-up, and verification features make it especially practical for SMB outbound teams looking to convert leads faster.<\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Snov.io users have seen 110% revenue growth<\/p>\n<p class=\"content-banner__description\">How? They automated their lead generation process and focused on strategic work.<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-email-templates&amp;cta_type=banner\">Start now<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Icon-1-opt-2.png\" alt=\"Snovio users have seen 110% revenue growth \" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h3>Lemlist<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/sellers\/lemlist\" rel=\"nofollow noopener\" target=\"_blank\">4.6\/5<\/a><\/p>\n<p><strong>Pricing:<\/strong> 14-day free trial available. Paid plans start at $79\/month.<\/p>\n<p><strong>Best for: <\/strong>Multichannel outreach with advanced personalization.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Lemlist-review-1.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Lemlist-review-1.png\" alt=\"Lemlist lead gen tool\" width=\"745\" height=\"418\" class=\"aligncenter wp-image-50558\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Lemlist-review-1.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Lemlist-review-1-300x168.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Lemlist-review-1-1024x574.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Lemlist-review-1-768x431.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Lemlist-review-1-1536x861.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/> <\/a><\/p>\n<p><strong>Key features:\u00a0<\/strong><\/p>\n<ul>\n<li>Multichannel Sequences<\/li>\n<li>Liquid Syntax<\/li>\n<li>AI Variables<\/li>\n<li>Lemwarm<\/li>\n<\/ul>\n<p><a href=\"https:\/\/snov.io\/blog\/lemlist-review\/\">Lemlist<\/a> is built around multichannel outreach across email, LinkedIn, calls, and WhatsApp. The platform stands out for its deep personalization capabilities, including AI variables and dynamic content. It is especially useful for teams prioritizing highly personalized outbound campaigns at scale.<\/p>\n<h3>Smartlead<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/products\/smartlead\/reviews\" rel=\"nofollow noopener\" target=\"_blank\">4.5\/5<\/a><\/p>\n<p><strong>Pricing:<\/strong> Free trial available. Paid plans start at $39\/month.<\/p>\n<p><strong>Best for: <\/strong>Multichannel outreach with strong deliverability.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Smartlead-1.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Smartlead-1.png\" alt=\"Smartlead lead gen tool\" width=\"745\" height=\"348\" class=\"aligncenter wp-image-51147\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Smartlead-1.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Smartlead-1-300x140.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Smartlead-1-1024x478.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Smartlead-1-768x359.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Smartlead-1-1536x717.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/> <\/a><\/p>\n<p><strong>Key features:\u00a0<\/strong><\/p>\n<ul>\n<li>Blacklist Monitoring<\/li>\n<li>Smart Delivery Optimization<\/li>\n<li>Multistep Sequences<\/li>\n<li>AI Personalization<\/li>\n<\/ul>\n<p>Smartlead is built to scale outbound outreach, with a strong focus on deliverability and automation. It supports multichannel workflows, centralized inbox management, and advanced sending infrastructure for high-volume campaigns.<\/p>\n<p>The platform also integrates with multiple data sources to help teams enrich prospect profiles and identify companies that match their targeting criteria.<\/p>\n<h3>Saleshandy<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/sellers\/saleshandy\" rel=\"nofollow noopener\" target=\"_blank\">4.6\/5<\/a><\/p>\n<p><strong>Pricing:<\/strong> 7-day free trial available. Paid plans start at $36\/month.<\/p>\n<p><strong>Best for: <\/strong>Affordable multichannel outreach.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/saleshandy.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/saleshandy.png\" alt=\"Saleshandy lead gen tool\" width=\"745\" height=\"400\" class=\"aligncenter wp-image-44407\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/saleshandy.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/saleshandy-300x161.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/saleshandy-1024x550.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/saleshandy-768x413.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/saleshandy-1536x826.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/> <\/a><\/p>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Multistep Sequences<\/li>\n<li>Sender Rotation<\/li>\n<li>A\/Z Testing<\/li>\n<li>LinkedIn Tasks<\/li>\n<li>Inbox Placement Testing<\/li>\n<\/ul>\n<p><a href=\"https:\/\/snov.io\/blog\/saleshandy-review\/\">Saleshandy<\/a> is a sales engagement platform designed to scale outbound campaigns with robust deliverability support. It combines multistep email sequences with LinkedIn tasks, follow-up automation, and sender rotation. The platform offers solid multichannel functionality while remaining relatively budget-friendly.<\/p>\n<p>Creating a pipeline full of quality leads is often the fruit of a well-orchestrated outbound lead generation strategy. By streamlining your interactions with high-value prospects through automation, you&#8217;ll be able to diversify your lead sources and tailor your approach to each individual lead.<\/p>\n<h2 id=\"cold\">Cold emailing tools for B2B lead generation<\/h2>\n<p>Email marketing remains one of the most common outbound lead-generation tactics used by B2B sales and marketing teams. And despite all the claims that cold email is dead, around <a href=\"https:\/\/sopro.io\/resources\/whitepapers\/the-state-of-prospecting-25\/\" rel=\"nofollow noopener\" target=\"_blank\">73%<\/a> of buyers still prefer communication via email. It also continues to deliver one of the strongest ROIs in outbound marketing, often generating <a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\" rel=\"nofollow noopener\" target=\"_blank\">$10\u2013$50<\/a> for every $1 spent.<\/p>\n<p>But sending out emails manually can be as tedious as watching paint dry. This is where cold email outreach software steps in to fast-track your way to more leads.<\/p>\n<h3>QuickMail<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/products\/quickmail\/reviews\" rel=\"nofollow noopener\" target=\"_blank\">4.7\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>Free trial available. Paid plans start at $49\/month.<\/p>\n<p><strong>Best for: <\/strong>Automated cold emailing and personalized outreach campaigns.<\/p>\n<figure style=\"width: 620px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/QuickMail-1.png\" alt=\"QuickMail lead gen tool\" width=\"620\" height=\"468\" class=\"aligncenter wp-image-53306\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/QuickMail-1.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/QuickMail-1-300x227.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/QuickMail-1-1024x773.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/QuickMail-1-768x580.png 768w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/quickmail.com\/\" rel=\"nofollow noopener\" target=\"_blank\">QuickMail<\/a><\/figcaption><\/figure>\n<p><strong>Key features:\u00a0<\/strong><\/p>\n<ul>\n<li>Unlimited Email &amp; LinkedIn Rotation<\/li>\n<li>Deliverability AI<\/li>\n<li>Reword<\/li>\n<li>Advanced stats<\/li>\n<\/ul>\n<p>QuickMail is an automated cold emailing tool designed to deliver your emails right where they need to go. The tool helps you design, execute, and manage personalized email outreach campaigns, all while keeping tabs on email opens and clicks. It&#8217;ll even automatically follow up with leads, so you can sit back and relax.<\/p>\n<p>Plus, with its analytics and reporting features, you&#8217;re equipped to track the success of your email campaigns and make data-backed decisions.<\/p>\n<h3>Salesmate<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/sellers\/salesmate\" rel=\"nofollow noopener\" target=\"_blank\">4.7\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>14-day free trial. Paid options start at $29\/month.<\/p>\n<p><strong>Best for:<\/strong> Managing and automating sales outreach, prospecting, and follow-ups.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/SalesMate-1.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/SalesMate-1.png\" alt=\"SalesMate lead generation software\" width=\"745\" height=\"419\" class=\"aligncenter wp-image-53307\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/SalesMate-1.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/SalesMate-1-300x169.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/SalesMate-1-1024x576.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/SalesMate-1-768x432.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/SalesMate-1-1536x864.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/> <\/a><\/p>\n<p><strong>Key features:\u00a0<\/strong><\/p>\n<ul>\n<li>Sales Pipelines<\/li>\n<li>Sales Management<\/li>\n<li>Contact Management<\/li>\n<li>CRM<\/li>\n<li>Built-in Calling<\/li>\n<li>Text Messaging<\/li>\n<\/ul>\n<p>Salesmate is one of the top email marketing software out there that helps you manage and automate everything from email prospecting to cold emailing and follow-ups. You can set up customizable sales pipelines, automate email campaigns, schedule appointments, etc.<\/p>\n<h3>Outreach<\/h3>\n<p><strong>G2 rating:<\/strong> <a href=\"https:\/\/www.g2.com\/sellers\/outreach\" rel=\"nofollow noopener\" target=\"_blank\">4.3\/5<\/a><\/p>\n<p><strong>Pricing:<\/strong> Available upon request.<\/p>\n<p><strong>Best for:<\/strong> Multi-channel cold sales sequences and large-scale outreach campaigns.<\/p>\n<figure style=\"width: 745px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Outreach.png\" alt=\"Outreach lead gen tool\" width=\"745\" height=\"466\" class=\"aligncenter wp-image-53308\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Outreach.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Outreach-300x188.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Outreach-1024x640.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Outreach-768x480.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Outreach-1536x960.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/saleslovesmarketing.co\/tools\/email-outreach\/\" rel=\"nofollow noopener\" target=\"_blank\">SalesLovesMarketing<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Multi-Channel Engagement &amp; Sequences<\/li>\n<li>Account Planning<\/li>\n<li>Relationship Maps<\/li>\n<li>Reporting<\/li>\n<\/ul>\n<p>Outreach helps teams around the globe connect with their target audiences on a grand scale. With its multi-channel cold sales sequences, your team will benefit from multi-step sales campaigns that include phone calls, emails, and social media interactions.<\/p>\n<h3>Reply<\/h3>\n<p><strong>G2 rating:<\/strong> <a href=\"https:\/\/www.g2.com\/products\/reply\/reviews\" rel=\"nofollow noopener\" target=\"_blank\">4.6\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>14-day free trial. Paid options start at $99\/month.<\/p>\n<p><strong>Best for: <\/strong>Email search, LinkedIn outreach, and cold email automation.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Reply.io-multichannel-outreach.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Reply.io-multichannel-outreach.png\" alt=\"Reply lead gen tool\" width=\"740\" height=\"499\" class=\"aligncenter wp-image-51107\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Reply.io-multichannel-outreach.png 1588w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Reply.io-multichannel-outreach-300x202.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Reply.io-multichannel-outreach-1024x690.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Reply.io-multichannel-outreach-768x517.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2026\/03\/Reply.io-multichannel-outreach-1536x1035.png 1536w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/> <\/a><\/p>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Email Campaign Automation<\/li>\n<li>Email Infrastructure<\/li>\n<li>AI SDR Agent<\/li>\n<li>AI Variables<\/li>\n<\/ul>\n<p>Reply.io is designed to help businesses streamline their sales processes with the precision of a world-class surgeon. Equipped with tools for email search, LinkedIn outreach, and cold email automation, this platform is great for monitoring campaign performance and writing cold emails.<\/p>\n<h3>Yesware<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/products\/vendasta-yesware\/reviews?source=search\" rel=\"nofollow noopener\" target=\"_blank\">4.4\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>Free plan available. Paid options start at $19\/month.<\/p>\n<p><strong>Best for: <\/strong>Sales teams who send cold emails, track results, and schedule meetings.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Yesware.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Yesware.png\" alt=\"Yesware lead gen tool\" width=\"745\" height=\"402\" class=\"aligncenter wp-image-44423\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Yesware.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Yesware-300x162.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Yesware-1024x552.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Yesware-768x414.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Yesware-1536x828.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/> <\/a><\/p>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Email Tracking<\/li>\n<li>Multi-Channel Campaigns<\/li>\n<li>Email Templates<\/li>\n<li>Prospector<\/li>\n<\/ul>\n<p><a href=\"https:\/\/snov.io\/blog\/yesware-alternatives\/\">Yesware<\/a> is a platform enabling sales teams to send cold emails, track results, schedule meetings, and more. It&#8217;s so versatile that it integrates seamlessly with various CRM platforms, streamlining your communication and boosting your sales performance.<\/p>\n<p>Users can also use Yesware to generate reports and analytics, helping them identify areas for improvement and optimize their sales activities.<\/p>\n<h3>Mailshake<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/sellers\/mailshake\" rel=\"nofollow noopener\" target=\"_blank\">4.7\/5<\/a><\/p>\n<p><strong>Pricing:<\/strong> No free options. Paid plans start at $29\/month.<\/p>\n<p><strong>Best for:<\/strong> Personalized email campaigns and outreach sequences.<\/p>\n<figure style=\"width: 745px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Malshake.png\" alt=\"Malshake lead generation software\" width=\"745\" height=\"367\" class=\"aligncenter wp-image-53309\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Malshake.png 1616w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Malshake-300x148.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Malshake-1024x505.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Malshake-768x379.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Malshake-1536x758.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/mailshake.com\/blog\/right-inbox-integration\/\" rel=\"nofollow noopener\" target=\"_blank\">Mailshake<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Data Finder<\/li>\n<li>AI Email Writer<\/li>\n<li>Email Deliverability<\/li>\n<li>Mail Merge<\/li>\n<li>Follow-ups<\/li>\n<\/ul>\n<p>Mailshake is a versatile tool that enables you to craft personalized email campaigns, monitor each email open and click, and auto-follow up with leads. It also offers integrations with CRM systems and other sales tools, efficiently streamlining your sales process.<\/p>\n<p>Additionally, it provides you with an integrated phone dialer, perfect for weaving cold calls into your sequences.<\/p>\n<h3>Woodpecker<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/products\/woodpecker-co-woodpecker-co\/reviews?source=search\" rel=\"nofollow noopener\" target=\"_blank\">4.5\/5<\/a><\/p>\n<p><strong>Pricing:<\/strong> 14-day free trial. Free options start at $35\/month.<\/p>\n<p><strong>Best for: <\/strong>Personalized cold email outreach and campaign tracking.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/12\/Woodpecker-test.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/12\/Woodpecker-test.png\" alt=\"Woodpecker lead gen tool\" width=\"745\" height=\"452\" class=\"aligncenter wp-image-44269\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/12\/Woodpecker-test.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/12\/Woodpecker-test-300x182.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/12\/Woodpecker-test-1024x621.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/12\/Woodpecker-test-768x466.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/12\/Woodpecker-test-1536x931.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/> <\/a><\/p>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Inbox rotation<\/li>\n<li>Adaptive sending<\/li>\n<li>Domain audit<\/li>\n<li>Condition-based campaigns<\/li>\n<\/ul>\n<p><a href=\"https:\/\/snov.io\/blog\/woodpecker-alternatives\/\">Woodpecker<\/a> is a cold email outreach software that integrates with Gmail and Outlook. One of the key features of the tool is its ability to personalize emails at scale. Woodpecker also includes a range of email tracking and analytics features, allowing businesses to monitor campaign performance.<\/p>\n<h3>GMass<\/h3>\n<p><strong>G2 rating:<\/strong> <a href=\"https:\/\/www.g2.com\/sellers\/gmass\" rel=\"nofollow noopener\" target=\"_blank\">4.7\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>Free trial available. Paid options start at $29.95\/month.<\/p>\n<p><strong>Best for:<\/strong> High-volume cold email campaigns directly from Gmail.<\/p>\n<figure style=\"width: 620px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/GMass.png\" alt=\"GMass lead gen tool\" width=\"620\" height=\"479\" class=\"aligncenter wp-image-44435\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/GMass.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/GMass-300x232.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/GMass-1024x792.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/GMass-768x594.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/GMass-1536x1188.png 1536w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.gmass.co\/blog\/campaign-templates-in-gmail\/\" rel=\"nofollow noopener\" target=\"_blank\">GMass<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Campaign Analytics<\/li>\n<li>Personalization<\/li>\n<li>Automatic Follow-up Emails<\/li>\n<li>Scheduling<\/li>\n<li>Email Polling<\/li>\n<\/ul>\n<p>GMass is a powerful cold email software with built-in automation tools that lets you command sales and marketing campaigns directly from your Gmail account. Its impressive mail merge capabilities have made it a popular cold email outreach tool among employees at Uber, Google, Twitter, and LinkedIn.<\/p>\n<h2 id=\"calling\">Cold calling tools for B2B lead generation<\/h2>\n<p>Cold calling may sound like a blast from the past to some businesses, but it still packs a punch when it comes to generating leads. Cold calling tools automate your<a href=\"https:\/\/www.cloudtalk.io\/blog\/11-best-sales-call-script-templates-2022\/\" target=\"_blank\" rel=\"noopener\"> sales calls<\/a>, letting you make more connections in less time, personalize your pitch, and zero in on the most promising leads.<\/p>\n<p>Among cold calling tools, you may find the following categories:<\/p>\n<ul>\n<li><strong>Pure cold-calling tools: <\/strong>This top-notch software is designed to optimize your outbound calling process. It works like a charm for sales teams that predominantly focus on outreach calls.<\/li>\n<li><strong>Phone systems: <\/strong>These advanced software solutions come in the form of apps, extensions, or integrations designed to supercharge your calling productivity. They are typically used by call centers but are handy for sales teams concentrating on call outreach.<\/li>\n<li><strong>Call analysis tools: <\/strong>This type of software empowers sales teams to evaluate potential customer conversations and fine-tune the sales process. Sales teams can easily record and transcribe customer calls and use natural language processing and other analytics to uncover key themes and patterns in the conversation.<\/li>\n<\/ul>\n<p>Below is my list of cold calling tools for you to consider while making a decision on the best B2B lead generation software:<\/p>\n<h3>Close<\/h3>\n<p><strong>G2 rating:<\/strong> <a href=\"https:\/\/www.g2.com\/products\/close\/reviews?source=search\" rel=\"nofollow noopener\" target=\"_blank\">4.7\/5<\/a><\/p>\n<p><strong>Pricing:<\/strong> Free trial available. Paid options start at $49\/month.<\/p>\n<p><strong>Best for: <\/strong>Cold calling and multichannel sales prospecting.<\/p>\n<figure style=\"width: 600px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Close.png\" alt=\"Close lead gen tool\" width=\"600\" height=\"491\" class=\"aligncenter wp-image-53310\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Close.png 1706w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Close-300x245.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Close-1024x838.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Close-768x628.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Close-1536x1257.png 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/help.close.com\/docs\/call-reports\" rel=\"nofollow noopener\" target=\"_blank\">Close<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Contact and Account Management<\/li>\n<li>Opportunity and Pipeline Management<\/li>\n<li>Email Marketing<\/li>\n<li>Campaign Management<\/li>\n<\/ul>\n<p>Close is a CRM for cold calling that offers an end-to-end solution for salespeople prospecting via multiple channels. From call recording to auto-dialers, right up to Conversation Intelligence, you can get it all, depending on which of their plans you want to invest in.<\/p>\n<h3>Klenty<\/h3>\n<p><strong>G2 rating:<\/strong> <a href=\"https:\/\/www.g2.com\/sellers\/klenty\" target=\"_blank\" rel=\"noopener\">4.6\/5<\/a><\/p>\n<p><strong>Pricing:<\/strong> 14-day free trial. Paid options start at $60\/ quarter.<\/p>\n<p><strong>Best for:<\/strong> Streamlining cold calling workflows and sales engagement.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Klenty-1.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Klenty-1.png\" alt=\"Klenty lead gen tool\" width=\"745\" height=\"405\" class=\"aligncenter wp-image-53311\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Klenty-1.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Klenty-1-300x163.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Klenty-1-1024x557.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Klenty-1-768x418.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Klenty-1-1536x836.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/> <\/a><\/p>\n<p><strong>Key features:\u00a0<\/strong><\/p>\n<ul>\n<li>Parallel Dialer<\/li>\n<li>Power Dialer<\/li>\n<li>Connect AI<\/li>\n<li>AI Call Coaching Suite<\/li>\n<li>Voicemail Drop<\/li>\n<\/ul>\n<p>Klenty is a sales engagement platform that provides a range of features to help streamline your cold calling process and put it in top shape. With Klenty, you can create a list of prospects, tailor a personalized script and call schedule for each prospect, and then hit the phones like a pro.<\/p>\n<h3>VanillaSoft<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/sellers\/vanillasoft\" rel=\"nofollow noopener\" target=\"_blank\">4.5\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>Available upon request.<\/p>\n<p><strong>Best for:<\/strong> Automated outbound call outreach and lead nurturing.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/VanillaSoft-1.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/VanillaSoft-1.png\" alt=\"VanillaSoft lead gen tool\" width=\"640\" height=\"480\" class=\"aligncenter wp-image-53313\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/VanillaSoft-1.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/VanillaSoft-1-300x225.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/VanillaSoft-1-1024x768.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/VanillaSoft-1-768x576.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/VanillaSoft-1-1536x1152.png 1536w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/> <\/a><\/p>\n<p><strong>Key features:\u00a0<\/strong><\/p>\n<ul>\n<li>Auto Dialing<\/li>\n<li>Call Scripting<\/li>\n<li>Local Presence<\/li>\n<li>Call Recording<\/li>\n<li>Real-Time Call Coaching<\/li>\n<\/ul>\n<p>VanillaSoft might sound sweet, but it&#8217;s a beast when it comes to call outreach.<\/p>\n<p>This sales engagement platform has a vast range of features for call outreach. One of its key features is its auto-dialer, which allows sales reps to make outbound calls with ease. The auto-dialer can also be configured to leave voicemails or send follow-up emails after a call, helping ensure that leads are properly nurtured.<\/p>\n<h3>Revenue<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/products\/revenue-io\/reviews\" rel=\"nofollow noopener\" target=\"_blank\">4.7\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>Available upon request.<\/p>\n<p><strong>Best for: <\/strong>Improving and analyzing cold calling performance.<\/p>\n<figure style=\"width: 745px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Revenue.png\" alt=\" Revenue lead gen tool\" width=\"745\" height=\"370\" class=\"aligncenter wp-image-53314\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Revenue.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Revenue-300x149.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Revenue-1024x509.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Revenue-768x382.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Revenue-1536x763.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"http:\/\/Revenue.io\" target=\"_blank\" rel=\"noopener\">Revenue.io<\/a><\/figcaption><\/figure>\n<p><strong>Key features:\u00a0<\/strong><\/p>\n<ul>\n<li>Local Presence<\/li>\n<li>Click-to-Call<\/li>\n<li>Automated Dialer, Call Recording, and Transcription<\/li>\n<li>Real-Time Call Coaching<\/li>\n<\/ul>\n<p>Like a seasoned coach, Revenue guides salespeople on how to make the most out of their calling process. It offers several effective features for cold calling, including lead management, call recording and transcription, lead-scoring tools, and more.<\/p>\n<h3>Kixie PowerCall<\/h3>\n<p><strong>G2 rating:<\/strong> 4.6\/5<\/p>\n<p><strong>Pricing: <\/strong>7-day free trial. Paid options available upon request.<\/p>\n<p><strong>Best for:<\/strong> Browser-based cold calling and AI-powered call workflows.<\/p>\n<figure style=\"width: 745px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Kixie.png\" alt=\"Kixie lead generation software\" width=\"745\" height=\"365\" class=\"aligncenter wp-image-53315\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Kixie.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Kixie-300x147.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Kixie-1024x501.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Kixie-768x376.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Kixie-1536x752.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.kixie.com\/sales-blog\/contactually-crm-phone-service-kixie\/\" target=\"_blank\" rel=\"noopener\">Kixie<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Business Phone<\/li>\n<li>Service Live Call<\/li>\n<li>Coaching Voicemail<\/li>\n<li>Drop Call Queues<\/li>\n<li>Call Recording<\/li>\n<\/ul>\n<p>Kixie PowerCall is an effective Chrome add-on that lets salespeople make calls from any web page, even spreadsheets and review sites. With its AI-powered local presence, call recording, reporting insights, live call coaching, mobile accessibility, and voicemail drop, Kixie PowerCall gives your cold calling game a power-up.<\/p>\n<h3>Dialpad<\/h3>\n<p><strong>G2 rating:<\/strong> <a href=\"https:\/\/www.g2.com\/sellers\/dialpad\" rel=\"nofollow noopener\" target=\"_blank\">4.4\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>14-day free trial. Paid options start at $35\/month.<\/p>\n<p><strong>Best for:<\/strong> Sales teams seeking a cloud-based, AI-powered phone system.<\/p>\n<figure style=\"width: 620px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Dialpad.png\" alt=\"Dialpad lead gen tool\" width=\"620\" height=\"466\" class=\"aligncenter wp-image-53317\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Dialpad.png 1577w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Dialpad-300x225.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Dialpad-1024x769.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Dialpad-768x577.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Dialpad-1536x1154.png 1536w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.dialpad.com\/products\/sales-dialer\/\" target=\"_blank\" rel=\"noopener\">Dialpad<\/a><\/figcaption><\/figure>\n<p><strong>Key features:\u00a0<\/strong><\/p>\n<ul>\n<li>AI Recaps<\/li>\n<li>AI Scorecards<\/li>\n<li>AI Transcription<\/li>\n<li>Contact Center Analytics<\/li>\n<\/ul>\n<p>Dialpad is a cloud-based phone system designed for sales, offering a suite of features to support cold calling, streamline the sales process, improve efficiency, and increase sales productivity.<\/p>\n<h3>Aircall<\/h3>\n<p><strong>G2 rating:<\/strong> <a href=\"https:\/\/www.g2.com\/sellers\/aircall\" target=\"_blank\" rel=\"noopener\">4.4\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>Free trial available. Paid options start at $40\/month.<\/p>\n<p><strong>Best for:<\/strong> Collaborative, cloud-based sales-calling workflows.<\/p>\n<figure style=\"width: 745px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Aircall.png\" alt=\"Aircall lead gen tool\" width=\"745\" height=\"486\" class=\"aligncenter wp-image-53318\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Aircall.png 1170w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Aircall-300x196.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Aircall-1024x669.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Aircall-768x501.png 768w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.capterra.ca\/software\/144486\/aircall\" rel=\"nofollow noopener\" target=\"_blank\">Capterra<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Automatic Call Distribution<\/li>\n<li>Call Recording and Tagging<\/li>\n<li>Real-Time Call Coaching, Power Dialer<\/li>\n<li>Call Analytics<\/li>\n<\/ul>\n<p>Aircall is a cloud-based phone system that helps sales teams meet their calling needs. This ecosystem comes packed with features like call recording, analytics, and the ability for reps to talk to their coworkers during a call to deliver the best value possible to the prospect.<\/p>\n<h3>Jiminny<\/h3>\n<p><strong>G2 rating:<\/strong> <a href=\"https:\/\/www.g2.com\/sellers\/jiminny\" rel=\"nofollow noopener\" target=\"_blank\">4.6\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>14-day free trial. Paid options start at $42\/month.<\/p>\n<p><strong>Best for:<\/strong> AI-powered call analysis and sales coaching.<\/p>\n<figure style=\"width: 745px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Jiminny-1.png\" alt=\"Jiminny lead gen tool\" width=\"745\" height=\"386\" class=\"aligncenter wp-image-53319\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Jiminny-1.png 1743w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Jiminny-1-300x155.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Jiminny-1-1024x530.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Jiminny-1-768x397.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Jiminny-1-1536x795.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.getapp.co.uk\/software\/2073774\/jiminny\" rel=\"nofollow noopener\" target=\"_blank\">GetApp<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Automatic Call Recording<\/li>\n<li>Real-Time Call Coaching<\/li>\n<li>Call Transcription and Analysis<\/li>\n<li>Performance Metrics and Reporting<\/li>\n<\/ul>\n<p>Jiminny allows reps to make calls directly from the platform and provides access to key prospect information, including name, company, and job title. During the call, the tool uses AI-powered voice analytics to analyze the conversation and provide reps with insights to improve their pitch.<\/p>\n<h3>Chorus.ai<\/h3>\n<p><strong>G2 rating:<\/strong> <a href=\"https:\/\/www.g2.com\/products\/chorus-by-zoominfo\/reviews\" target=\"_blank\" rel=\"noopener\">4.5\/5<\/a><\/p>\n<p><strong>Pricing:<\/strong> Free trial available. Paid options offered upon request.<\/p>\n<p><strong>Best for: <\/strong>Conversation intelligence and cold call analysis.<\/p>\n<figure style=\"width: 745px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Chorus.png\" alt=\"Chorus.ai lead gen tool\" width=\"745\" height=\"401\" class=\"aligncenter wp-image-53320\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Chorus.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Chorus-300x161.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Chorus-1024x551.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Chorus-768x413.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Chorus-1536x827.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/help.zoominfo.com\/s\/article\/Overview-of-the-Chorus-Homepage\" rel=\"nofollow noopener\" target=\"_blank\">ZoomInfo<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Contact &amp; company search<\/li>\n<li>Buyer intent<\/li>\n<li>Website visitor tracking<\/li>\n<li>Conversation intelligence<\/li>\n<\/ul>\n<p>Chorus.ai is a conversation intelligence platform from ZoomInfo that uses AI to analyze and provide insights into sales conversations. It&#8217;s primarily used by sales teams to monitor crucial cold-calling data, such as filler-word usage and talk-to-listen ratios, and to suggest the team&#8217;s best cold calls.<\/p>\n<p>Additionally, it integrates with popular calling and video conferencing tools, such as Zoom and Webex, to automatically record and transcribe sales conversations.<\/p>\n<h3>Wingman<\/h3>\n<p><strong>G2 rating:<\/strong> no information<\/p>\n<p><strong>Pricing: <\/strong>7-day free trial. Paid options start at $11.6\/ month.<\/p>\n<p><strong>Best for:<\/strong> Real-time AI sales coaching during calls.<\/p>\n<figure style=\"width: 745px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Wingman.png\" alt=\"Wingman lead gen tool\" width=\"745\" height=\"496\" class=\"aligncenter wp-image-53321\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Wingman.png 1538w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Wingman-300x200.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Wingman-1024x681.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Wingman-768x511.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Wingman-1536x1022.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.wingman-ai.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Wingman AI<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Speech-to-Text<\/li>\n<li>Voice Activation<\/li>\n<li>AI Sound Generation<\/li>\n<\/ul>\n<p>Wingman integrates with a company&#8217;s communication systems, such as phone and video conferencing software. It uses AI to analyze conversations between the sales representative and the customer. The tool provides live coaching to the sales rep based on the analysis, such as suggesting talking points and offering objection-handling tips.<\/p>\n<h2 id=\"social\">Social media tools for B2B lead generation<\/h2>\n<p><em>\u201cWhoa, hold up, isn&#8217;t social media typically considered an inbound lead generation tactic?\u201d <\/em>you might be thinking. You&#8217;re right! Social media is typically considered an inbound lead generation tactic.<\/p>\n<p>To gain a better understanding of the key functions of social media platforms, consider the following types of such software:<\/p>\n<ul>\n<li><strong>Social listening tools: <\/strong>They let you monitor a wide variety of social media sites to discover what people are saying about your company, product, or service.<\/li>\n<li><strong>Social publishing tools: <\/strong>These software tools help you share your content across multiple platforms by scheduling posts on several social media sites.<\/li>\n<li><strong>Social engagement tools:<\/strong> Such platforms let you identify opportunities and respond quickly to build lasting relationships with followers and potential consumers.<\/li>\n<li><strong>Social analytics and reporting tools:<\/strong> With these solutions, you can track metrics that impact your business, such as market reports, trending topics, competitor content, and the performance of your social media sites.<\/li>\n<li><strong>Social management tools: <\/strong>These software tools help you manage multiple social profiles from one place, schedule posts in advance, run contests, and monitor analytics across platforms.<\/li>\n<\/ul>\n<p>As you can see, each tool tackles social media from a different angle. Together, they help you achieve your social media objectives: generating more B2B leads and growing sales.<\/p>\n<p>Now, grab my handpicked list of social media outreach tools to streamline your search.<\/p>\n<h3>Zoho Social<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/products\/zoho-social\/reviews\" rel=\"nofollow noopener\" target=\"_blank\">4.6\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>15-day free trial. Paid options start at \u20ac15.<\/p>\n<p><strong>Best for: <\/strong>Social listening and social media management.<\/p>\n<figure style=\"width: 745px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Zoho-Social.png\" alt=\"Zoho Social lead gen tool\" width=\"745\" height=\"399\" class=\"aligncenter wp-image-53322\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Zoho-Social.png 1931w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Zoho-Social-300x160.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Zoho-Social-1024x548.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Zoho-Social-768x411.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Zoho-Social-1536x822.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.zoho.com\/marketingplus\/features.html\" rel=\"nofollow noopener\" target=\"_blank\">ZohoMarketingPlus<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Publishing<\/li>\n<li>Scheduling<\/li>\n<li>Monitoring<\/li>\n<li>Analytics<\/li>\n<li>Social Media Automation<\/li>\n<\/ul>\n<p>Zoho is a management platform that offers social listening features to locate relevant content. It gathers all your tagged mentions from various social media platforms and online sources in one place, and lets you interact with them directly on those platforms. It also saves your interactions with users and displays them as needed to help you stay on top of your online presence.<\/p>\n<h3>Buzzsumo<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/products\/buzzsumo\/reviews\" rel=\"nofollow noopener\" target=\"_blank\">4.5\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>7-day free trial available. Paid options start at $199\/month.<\/p>\n<p><strong>Best for: <\/strong>Content discovery and social trend analysis.<\/p>\n<figure style=\"width: 745px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Buzzsumo.png\" alt=\"Buzzsumo lead gen tool\" width=\"745\" height=\"184\" class=\"aligncenter wp-image-53323\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Buzzsumo.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Buzzsumo-300x74.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Buzzsumo-1024x254.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Buzzsumo-768x190.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Buzzsumo-1536x380.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/help.buzzsumo.com\/en\/articles\/4685029-how-to-create-an-alert\" rel=\"nofollow noopener\" target=\"_blank\">BuzzSumo<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Content Discovery<\/li>\n<li>Influencer Analysis<\/li>\n<li>Content Analysis<\/li>\n<li>Competitor Analysis<\/li>\n<li>Trend Analysis<\/li>\n<\/ul>\n<p>BuzzSumo is a powerful tool for marketers and content creators who want to stay on top of the latest trends and improve their social media presence and content strategy. It allows users to search for the most-shared content on any topic, analyze competitors&#8217; content, and monitor the performance of their own content across multiple social media platforms.<\/p>\n<h3>SproutSocial<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/products\/sprout-social\/reviews\" rel=\"nofollow noopener\" target=\"_blank\">4.4\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>30-day free trial. Paid options start at $199\/month.<\/p>\n<p><strong>Best for:<\/strong> Social media publishing, monitoring, and analytics.<\/p>\n<figure style=\"width: 745px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/SproutSocial.png\" alt=\"SproutSocial lead gen too\" width=\"745\" height=\"454\" class=\"aligncenter wp-image-53324\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/SproutSocial.png 2000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/SproutSocial-300x183.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/SproutSocial-1024x624.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/SproutSocial-768x468.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/SproutSocial-1536x935.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-dashboard\/\" rel=\"nofollow noopener\" target=\"_blank\">Sprout Social<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Social Media Scheduling<\/li>\n<li>Social Media Monitoring<\/li>\n<li>Social Media Analytics<\/li>\n<li>Social Listening<\/li>\n<\/ul>\n<p>Sprout Social is a tool for both managing and monitoring social media. It lets you schedule your posts, respond to mentions from the platform itself, and track relevant keywords, including hashtags.<\/p>\n<p>Sprout Social puts all your social data in one place, analyzes it, and provides you with up-to-date insights to improve your media presence.<\/p>\n<h3>Buffer<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/sellers\/buffer\" rel=\"nofollow noopener\" target=\"_blank\">4.3\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>Free plan available. Paid options start at $6\/month.<\/p>\n<p><strong>Best for: <\/strong>Organizing and streamlining social media publishing.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Buffer.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Buffer.png\" alt=\"Buffer lead gen tool\" width=\"745\" height=\"419\" class=\"aligncenter wp-image-53325\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Buffer.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Buffer-300x169.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Buffer-1024x576.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Buffer-768x432.png 768w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/> <\/a><\/p>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Social Analytics<\/li>\n<li>Social Engagement<\/li>\n<li>Social Publishing<\/li>\n<li>Campaign Planning<\/li>\n<\/ul>\n<p>Buffer is a simple social media scheduling tool that helps make social media publishing more organized and streamlined. You can use it to create, schedule, and publish posts, as well as manage Instagram stories, all from the same dashboard.<\/p>\n<h3>Agorapulse<\/h3>\n<p><strong>G2 rating:<\/strong> <a href=\"https:\/\/www.g2.com\/sellers\/agorapulse\" rel=\"nofollow noopener\" target=\"_blank\">4.5\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>Free trial available. Paid options start at $99\/month.<\/p>\n<p><strong>Best for: <\/strong>Social media engagement and customer communication management.<\/p>\n<figure style=\"width: 745px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Agorapulse.png\" alt=\"Agorapulse lead gen tool\" width=\"745\" height=\"365\" class=\"aligncenter wp-image-53326\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Agorapulse.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Agorapulse-300x147.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Agorapulse-1024x502.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Agorapulse-768x377.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Agorapulse-1536x753.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.agorapulse.com\/blog\/social-media-management\/agorapulse-vs-falcon\/\" rel=\"nofollow noopener\" target=\"_blank\">Agorapulse<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Social Analytics<\/li>\n<li>Social Engagement<\/li>\n<li>Report Customizability<\/li>\n<li>Report Exporting<\/li>\n<li>Competitor Analysis<\/li>\n<\/ul>\n<p>Agorapulse is an all-in-one social media management software that provides everything you need to engage with potential customers. One of the key features of Agorapulse is its inbox, which allows users to manage all their social media messages and comments in one place. This makes it easier to respond to customer inquiries and manage social media reputation.<\/p>\n<h3>Brand24<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/sellers\/brand24\" rel=\"nofollow noopener\" target=\"_blank\">4.6\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>14-day free trial. Paid options start at $249\/month.<\/p>\n<p><strong>Best for: <\/strong>Monitoring online reputation and social media engagement.<\/p>\n<figure style=\"width: 745px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Brand24.png\" alt=\"Brand24 lead gen tool\" width=\"745\" height=\"451\" class=\"aligncenter wp-image-53327\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Brand24.png 1314w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Brand24-300x182.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Brand24-1024x620.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Brand24-768x465.png 768w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/help.brand24.com\/en\/articles\/10129619-influencer-marketing\" rel=\"nofollow noopener\" target=\"_blank\">Brand24<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Social Media Monitoring<\/li>\n<li>Real-Time Data and Notifications<\/li>\n<li>Sentiment Analysis<\/li>\n<li>Competitor Analysis<\/li>\n<\/ul>\n<p>With Brand24, users can monitor and analyze their brand&#8217;s online reputation, measure social media engagement, track customer feedback, identify industry trends, and discover new marketing opportunities. The tool provides real-time data and notifications, as well as sentiment and competitor analysis.<\/p>\n<h3>Brandwatch<\/h3>\n<p><strong>G2 rating:<\/strong> <a href=\"https:\/\/www.g2.com\/sellers\/brandwatch\" rel=\"nofollow noopener\" target=\"_blank\">4.2\/5<\/a><\/p>\n<p><strong>Pricing:<\/strong> Available upon request.<\/p>\n<p><strong>Best for:<\/strong> Social listening, sentiment analysis, and trend monitoring.<\/p>\n<figure style=\"width: 745px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Brandwatch.png\" alt=\"Brandwatch lead gen tool\" width=\"745\" height=\"305\" class=\"aligncenter wp-image-53328\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Brandwatch.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Brandwatch-300x123.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Brandwatch-1024x420.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Brandwatch-768x315.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Brandwatch-1536x629.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/social-media-management-help.brandwatch.com\/en\/articles\/12767694-creating-instagram-carousel-posts\" rel=\"nofollow noopener\" target=\"_blank\">Brandwatch<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Social Media Listening<\/li>\n<li>Sentiment Analysis<\/li>\n<li>Trend Analysis<\/li>\n<li>Influencer Identification<\/li>\n<\/ul>\n<p>Brandwatch provides businesses with insights into customer sentiment, brand reputation, and emerging trends, helping them make data-driven decisions to improve their marketing strategies and customer engagement. It offers features like real-time monitoring, sentiment analysis, competitor analysis, influencer identification, and customizable dashboards and reports.<\/p>\n<h3>Keyhole<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/sellers\/keyhole\" rel=\"nofollow noopener\" target=\"_blank\">4.3\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>Available upon request.<\/p>\n<p><strong>Best for: <\/strong>Social media monitoring and hashtag tracking.<\/p>\n<figure style=\"width: 745px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Keyhole.png\" alt=\"Keyhole lead gen tool\" width=\"745\" height=\"359\" class=\"aligncenter wp-image-53330\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Keyhole.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Keyhole-300x144.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Keyhole-1024x493.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Keyhole-768x370.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/Keyhole-1536x739.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/help.keyhole.co\/en\/articles\/11665303-posts-in-social-listening\" rel=\"nofollow noopener\" target=\"_blank\">Keyhole<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Hashtags and Keyword Tracking<\/li>\n<li>Account Tracking<\/li>\n<li>Social Media Monitoring<\/li>\n<li>Influencer Tracking<\/li>\n<\/ul>\n<p>Keyhole is a great tool that monitors and analyzes your mentions while consolidating your social media statistics across platforms in one place. As a result, you are able to see a wider picture of your social media presence: how many people are talking about your product, how they engage with the content you share, and how your overall social media following is doing.<\/p>\n<h3>NapoleonCat<\/h3>\n<p><strong>G2 rating: <\/strong><a href=\"https:\/\/www.g2.com\/sellers\/napoleoncat\" rel=\"nofollow noopener\" target=\"_blank\">4.7\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>14-day free trial. Paid options start at $89\/month.<\/p>\n<p><strong>Best for:<\/strong> Managing customer communication across multiple social platforms.<\/p>\n<figure style=\"width: 745px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/NapoleonCat.png\" alt=\"NapoleonCat lead gen tool\" width=\"745\" height=\"225\" class=\"aligncenter wp-image-53331\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/NapoleonCat.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/NapoleonCat-300x90.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/NapoleonCat-1024x309.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/NapoleonCat-768x232.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/05\/NapoleonCat-1536x463.png 1536w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/brain.napoleoncat.com\/en\/articles\/8010589-reply-to-and-manage-inbox-activity-across-platforms\" rel=\"nofollow noopener\" target=\"_blank\">NapoleonCat Help Center<\/a><\/figcaption><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Auto-moderation<\/li>\n<li>AI Assistant<\/li>\n<li>Schedule &amp; Publish<\/li>\n<li>Analytics<\/li>\n<li>Reporting<\/li>\n<\/ul>\n<p>With NapoleonCat, you can communicate with customers across all your social platforms using a single inbox. Automatically field common inquiries, supercharge your response rate, and drive more conversions with ease! In addition to communication management tools, it offers automated publishing and reporting, multi-platform scheduling, and more.<\/p>\n<h3>Hootsuite<\/h3>\n<p><strong>G2 rating:<\/strong> <a href=\"https:\/\/www.g2.com\/sellers\/hootsuite\" rel=\"nofollow noopener\" target=\"_blank\">4.3\/5<\/a><\/p>\n<p><strong>Pricing: <\/strong>30-day free trial\/ Paid options start at $99\/month.<\/p>\n<p><strong>Best for: <\/strong>Social media scheduling, monitoring, and analytics.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/Hootsuite-2.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/Hootsuite-2.png\" alt=\" Hootsuite lead gen tool\" width=\"745\" height=\"427\" class=\"aligncenter wp-image-41800\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/Hootsuite-2.png 1281w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/Hootsuite-2-300x172.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/Hootsuite-2-1024x587.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/Hootsuite-2-768x440.png 768w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/> <\/a><\/p>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li>Content Scheduling and Publishing<\/li>\n<li>Social Media Monitoring<\/li>\n<li>Analytics and Reporting<\/li>\n<li>Team Collaboration<\/li>\n<li>Social Listening<\/li>\n<\/ul>\n<p>Hootsuite offers a range of features, including content scheduling and publishing, social media monitoring, engagement tracking, and analytics. Users can create and schedule posts for multiple social media accounts at once, monitor social media conversations, and respond to comments or messages.<\/p>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Best-AI-Sales-Tools.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Best-AI-Sales-Tools.png 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Best-AI-Sales-Tools-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Best-AI-Sales-Tools-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/11\/Best-AI-Sales-Tools-768x384.png 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/best-ai-sales-tools\/\">15 Best AI Sales Tools for 2026: My Honest Analysis<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">2\/06\/2026<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/B2B-marketing-automation.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/B2B-marketing-automation.png 2250w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/B2B-marketing-automation-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/B2B-marketing-automation-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/B2B-marketing-automation-768x384.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/B2B-marketing-automation-1536x768.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/B2B-marketing-automation-2048x1024.png 2048w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/b2b-marketing-automation-strategy\/\">How to Scale Your Outreach with a Winning B2B Marketing Automation Strategy<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">2\/06\/2026<\/p>    <\/div>\r\n<\/div><\/div>\n<h2 id=\"why\">Why use lead generation tools?<\/h2>\n<p>Here are some delightful \u2018goodies&#8217; your team is guaranteed to enjoy with lead generation tools:<\/p>\n<h3>In-depth customer insight<\/h3>\n<p>Knowing your target market like the back of your hand is the best way to ensure your lead generation efforts work like a charm.<\/p>\n<p>To learn more about your target audience, you can conduct a thorough lead analysis using lead generation tools and software. Some platforms even provide visitor tracking and insights into website visitors to help you identify stronger opportunities.<\/p>\n<p>Monitoring how prospects interact with your business allows you to fine-tune your approach and better nurture leads throughout the sales funnel. And the more you know about your customers, the better you can tailor your<a href=\"https:\/\/snov.io\/blog\/sales-pitch\/\"> sales pitch<\/a> and address their pain points.<\/p>\n<h3>Top-notch lead qualification<\/h3>\n<p>Quantity doesn&#8217;t necessarily mean quality. More leads mean more work, and if most of them are lukewarm or cold, you&#8217;ll end up expending more effort with a poor return on investment.<\/p>\n<p>This is where lead gen tools and software really shine. For example, by using their predictive lead scoring methods, you can analyze your leads&#8217; engagement, intent data, and interactions to instantly identify high-value leads.<\/p>\n<h3>Time saved<\/h3>\n<p>Having an effective lead gen tool is like knowing the exact feeding habits, hiding spots, and peak feeding times of the largest fish in the sea. When implemented properly, lead generation tools and software can save your sales team dozens of hours per week, freeing them up to work on more important projects.<\/p>\n<h3>Reduced lead generation costs<\/h3>\n<p>Lead generation tools and software can help you save a bundle in the long term, from increased sales efficiency to complete process automation. By using these tools, you can improve lead capture and reduce unsuccessful outreach attempts.<\/p>\n<p>Another plus of automation is the ability to hire fewer people and spend less on their training. The right lead generation tools and services allow you to achieve the same results with a smaller team of experienced sales reps as you would with a larger team of new hires.<\/p>\n<h3>Improved marketing tactics<\/h3>\n<p>Thanks to robust analytics reporting, your team can pinpoint which sales or marketing campaigns generated the highest-quality leads. Armed with this information, you can continue to develop campaigns that resonate with the most qualified leads.<\/p>\n<p>Eventually, you&#8217;ll attract even more new leads and reduce time wasted on less interested prospects.<\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Capture, nurture, and convert leads across multiple channels<\/p>\n<p class=\"content-banner__description\">Snov.io replaces several tools in your stack and gives you complete control over every stage of your performance.<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-email-templates&amp;cta_type=banner\">Get started now<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/11\/all-in-one.png\" alt=\"Capture nurture, and convert leads across multiple channels\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h2>Key takeaways<\/h2>\n<p>Leads are moving too fast these days, and chasing them for too long is too costly. That\u2019s why automation tools have become essential. Here are several solid options depending on your outreach strategy:<\/p>\n<ul>\n<li><strong>Multichannel outreach: <\/strong>Snov.io, Lemlist, Saleshandy<\/li>\n<li><strong>Cold email outreach:<\/strong> Snov.io, QuickMail, Mailshake<\/li>\n<li><strong>Cold calling:<\/strong> Close, Aircall, Dialpad<\/li>\n<li><strong>Social media outreach: <\/strong>Sprout Social, Buffer, Hootsuite<\/li>\n<\/ul>\n<p>Still hesitating which one to start? Try <a href=\"https:\/\/snov.io\">Snov.io<\/a>, an affordable lead-generation solution that offers multichannel outreach automation, lead management, data enrichment, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to choose the right B2B lead generation tools for your outreach channels, sales workflow, and business goals in 2026.<\/p>\n","protected":false},"author":109,"featured_media":53301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[472,2070],"tags":[1398,1400,2056],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/21103"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=21103"}],"version-history":[{"count":49,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/21103\/revisions"}],"predecessor-version":[{"id":53390,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/21103\/revisions\/53390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/53301"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=21103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=21103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=21103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}