{"id":22736,"date":"2023-09-11T19:06:11","date_gmt":"2023-09-11T16:06:11","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=22736"},"modified":"2026-02-13T18:14:51","modified_gmt":"2026-02-13T15:14:51","slug":"email-deliverability-audit","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/email-deliverability-audit\/","title":{"rendered":"How To Do Email Deliverability Audit: A 7-Check Approach From Snov.io"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s not enough just to craft and send a <\/span><a href=\"https:\/\/snov.io\/blog\/ua\/how-to-personalize-your-email-ua\/\"><span style=\"font-weight: 400;\">highly personalized email<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 you want it to land in your prospect\u2019s inbox, don\u2019t you?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High sender reputation and email deliverability are the key pillars for the success of your email campaigns. However, maintaining these at consistently high levels can be challenging. Unless you conduct an email deliverability audit. This procedure lets you ascertain if your emails go directly into your prospect\u2019s inbox or get sidelined to the <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-avoid-gmail-promotions-tab\/\"><span style=\"font-weight: 400;\">promotions<\/span><\/a><span style=\"font-weight: 400;\"> folder, or worse, spam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many companies tend to avoid conducting email deliverability audits on their own, often because the process can be somewhat tedious. But what if I told you that <\/span><b>you don\u2019t have to spend extra money and can handle it all by yourself?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ve navigated through this challenge and wish to share some practical tips.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow on!<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What is an email deliverability audit?<\/a><\/li>\n<li><a href=\"#why\">Why is email auditing important?<\/a><\/li>\n<li><a href=\"#how\">How to do the audit of your email deliverability:<\/a>\n<ul>\n<li><a href=\"#monitor\">Monitor your inbox placement rate<\/a><\/li>\n<li><a href=\"#configure\">Configure your technical setup<\/a><\/li>\n<li><a href=\"#review\">Review your sender reputation<\/a><\/li>\n<li><a href=\"#avoid\">Avoid blacklisting and spam<\/a><\/li>\n<li><a href=\"#craft\">Craft high-quality email content<\/a><\/li>\n<li><a href=\"#bounce\">Monitor bounce rates<\/a><\/li>\n<li><a href=\"#check\">Check user engagement with your emails<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#wrapping\">Wrapping Up <\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is an email deliverability audit?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An <\/span><b>email deliverability audit<\/b><span style=\"font-weight: 400;\"> is a complex process in which you assess how effectively your emails land in the recipients&#8217; inboxes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such an audit helps you determine any obstacles that might be preventing your emails from being delivered to your prospects\u2019 primary inboxes. In other words, if your email deliverability audit results are unsatisfactory, you\u2019ll gain insight into why your emails might have low open rates, get bounced, or land in spam.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26561\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/snovio-emailwarmup.png\" alt=\"Snov.io Email Deliverability Check\" width=\"746\" height=\"620\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/snovio-emailwarmup.png 1133w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/snovio-emailwarmup-300x249.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/snovio-emailwarmup-1024x850.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/snovio-emailwarmup-768x638.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Snov.io Email Deliverability Check<\/em><\/p>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why is email auditing important?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Imagine pouring your skills into an impeccable email campaign \u2013 <\/span><span style=\"font-weight: 400;\">segmenting your email list<\/span><span style=\"font-weight: 400;\">, preparing a personalized email copy, perfecting the visuals, and scheduling follow-ups. Ready? Launch!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But then\u2026 something goes wrong. Only 5-10% of your target audience saw your email \u2013 the majority missed out. That\u2019s devastating!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What should be done?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider this analogy: If you were a football coach and you team had just been defeated, what measures would you take to guarantee a win in the next match?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I guess, you\u2019d likely review the recorded game minute by minute, pinpoint mistakes, and delve deep into player statistics to to make necessary improvements, right?<\/span><\/p>\n<div class=\"tenor-gif-embed\" data-postid=\"17980105\" data-share-method=\"host\" data-aspect-ratio=\"1.25984\" data-width=\"100%\"><a href=\"https:\/\/tenor.com\/view\/soccer-thumbs-up-peter-st%C3%B6ger-gif-17980105\" target=\"_blank\" rel=\"noopener\">Soccer Thumbs GIF<\/a>from Soccer GIFs<\/div>\n<p><script type=\"text\/javascript\" async src=\"https:\/\/tenor.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s the essence of an email deliverability audit for your outreach campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without a retrospective glance at your email perfomance, checking all settings, analyzing <\/span><a href=\"https:\/\/snov.io\/blog\/what-is-a-good-email-open-rate\/\"><span style=\"font-weight: 400;\">open rates<\/span><\/a><span style=\"font-weight: 400;\">, and determining the reasons your messages get bounced or land in spam, all the effort you invest in crafting an impressive pitch might go to waste.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u2192 <\/span><\/i><i><span style=\"font-weight: 400;\">To learn everything you need about email deliverability, check out our <\/span><\/i><a href=\"https:\/\/snov.io\/blog\/guide-to-email-deliverability\/#bounce\"><i><span style=\"font-weight: 400;\">Ultimate Guide to Email Deliverability<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to do an audit of your email deliverability<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An ideal email deliverability audit should comprise four main components:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Security.<\/b><span style=\"font-weight: 400;\"> This relates to email setup and authentication.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reputation.<\/b><span style=\"font-weight: 400;\"> You should assess how you send your emails, considering factors like bounce rates and spam complaints.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deliverability.<\/b><span style=\"font-weight: 400;\"> This involves determining where your emails end up: in the primary inbox, promotions tab, or spam folder.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content quality.<\/b><span style=\"font-weight: 400;\"> This component boils down to evaluating how your emails perform, whether they\u2019re opened, clicked through, or disregarded.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ready to go through it all with me?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ll show you how you can cope with email deliverability audit easily by splitting the process into seven manageable steps (which I like to call the \u201c<\/span><b>7-check<\/b> <b>approach\u201d<\/b><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/snov.io\/blog\/email-sender-reputation\/\"><span style=\"font-weight: 400;\">enhance your sender reputation<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<h3 id=\"monitor\"><span style=\"font-weight: 400;\">Check 1. Monitor your inbox placement rate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Start your email deliverability audit by checking your current inbox placement (or email deliverability) rate. This metric will shed light on how well you perform as an email sender and point out areas for improvement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>email deliverability rate<\/b><span style=\"font-weight: 400;\"> reveals how successfully your emails reach the intended recipients&#8217; inboxes without being shuffled into spam folders or bouncing back.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the Snov.io <\/span><a href=\"https:\/\/snov.io\/email-deliverability-test\"><span style=\"font-weight: 400;\">Email Placement Test<\/span><\/a><span style=\"font-weight: 400;\">, you can easily check where your emails land before launching campaigns to guarantee maximum engagement and avoid spam.<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">No Spam<\/p>\n<p class=\"content-banner__description\">Take full control of your email placement with Snov.io Email Deliverability tools<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-deliverability-audit&amp;cta_type=banner\">Start today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/Spam-Checker.png\" alt=\"No Spam\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h3 id=\"configure\"><span style=\"font-weight: 400;\">Check 2. Configure your technical setup<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At this step, audit your email service provider and send a test email to see if it lands in the inbox, goes to promotions, or ends up in the spam folder.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how I\u2019ve easily done it with Snov.io.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within <a href=\"https:\/\/snov.io\/cold-email\"><span data-sheets-root=\"1\">Snov.io cold email software<\/span><\/a><\/span><span style=\"font-weight: 400;\">, there\u2019s an option to send a test email after its creation:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22747 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image17-1.png\" alt=\"Configure your technical setup\" width=\"403\" height=\"518\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image17-1.png 403w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image17-1-233x300.png 233w\" sizes=\"(max-width: 403px) 100vw, 403px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once you receive the test email, click \u201cShow original\u201d:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22748\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image15-1.png\" alt=\"Configure your technical setup\" width=\"850\" height=\"455\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image15-1.png 896w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image15-1-300x161.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image15-1-768x411.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In doing so, I received an audit report confirming that my email met the authentication standards: SPF, DKIM, and DMARC:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22749\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image9-1.png\" alt=\"Configure your technical setup\" width=\"719\" height=\"320\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image9-1.png 719w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image9-1-300x134.png 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now, let&#8217;s demystify these abbreviations:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SPF (Sender Policy Framework)<\/b><span style=\"font-weight: 400;\"> is akin to an event guest list. This protocol contains a list of IP addresses authorized to send emails on your domain\u2019s behalf. Just as unlisted guests might be turned away at an event, an IP address not included in the SPF record won\u2019t be authorized. If an IP is listed, the email passes SPF authentication.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>DKIM (Domain Keys Identified Mail)<\/b><span style=\"font-weight: 400;\"> is like a digital signature. When you send an email, your server signs it with a unique code. When the recipient gets the email, they use this code to check if its content has been changed during delivery. If the code matches, the email is genuine; if not, it might have been altered. It&#8217;s like in the old times when letters were stamped with a seal to ensure it wasn&#8217;t broken when the letter arrived.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>DMARC (Domain-based Message Authentication, Reporting, &amp; Conformance)<\/b><span style=\"font-weight: 400;\"> is your email domain\u2019s security guard. It collaborates with SPF and DKIM, guiding email recipients on what to do if they get an email that claims to be from your domain. DMARC&#8217;s instructions could be interpreted as, &#8220;If the email lacks my SPF or DKIM seal, don&#8217;t trust it.&#8221; This helps prevent email spoofing and phishing.<\/span><\/li>\n<\/ul>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b><i>Important:<\/i><\/b><i><span style=\"font-weight: 400;\"> Prioritize setting up SPF, DKIM, and DMARC before you even start sending your email campaigns. Their correct configuration is pivotal in averting bounces and spam, improving your email deliverability. Learn how to set them correctly from <\/span><\/i><a href=\"https:\/\/snov.io\/blog\/how-to-set-up-spf-dkim-dmarc\/\"><i><span style=\"font-weight: 400;\">this post<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Alternatively, you can check your email authentication with Snov.io Deliverability Check<\/span><span style=\"font-weight: 400;\">. It will analyze your email infrastructure as well as inbox placement rate, providing useful insights on how to improve it:\u00a0<\/span><br \/>\n<!--ARCADE EMBED START--><script> function onArcadeIframeMessage(e) { if (e.origin !== 'https:\/\/demo.arcade.software' || !e.isTrusted) return; const arcadeIframe = document.querySelector(`iframe[src*=${e.data.id}]`); if (!arcadeIframe || !arcadeIframe.contentWindow) return; if (e.data.event === 'arcade-init') { arcadeIframe.contentWindow.postMessage({event: 'register-popout-handler'}, '*'); } if (e.data.event === 'arcade-popout-open') { arcadeIframe.style['position'] = 'fixed'; arcadeIframe.style['z-index'] = '9999999'; } if (e.data.event === 'arcade-popout-close') { arcadeIframe.style['position'] = 'absolute'; arcadeIframe.style['z-index'] = 'auto'; } } window.addEventListener('message', onArcadeIframeMessage); <\/script><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.79180887372014% + 41px); height: 0; width: 100%;\"><iframe src=\"https:\/\/demo.arcade.software\/0z2aNvroNdCuHjkcF8rc?embed&#038;embed_mobile=modal&#038;embed_desktop=inline&#038;show_copy_link=true\" title=\"Introduction to Deliverability Check\" frameborder=\"0\" loading=\"lazy\" webkitallowfullscreen mozallowfullscreen allowfullscreen allow=\"clipboard-write\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" ><\/iframe><\/div>\n<p><!--ARCADE EMBED END--><br \/>\nYou can always rely on this tool for regular email deliverability monitoring.<\/p>\n<h3>Check 3. Review your sender reputation<\/h3>\n<p><span style=\"font-weight: 400;\">Your sender reputation is like your karma in life \u2013 it\u2019s shaped by your past actions. During your email deliverability audit, you should check this reputation as well. Specifically, consider both your IP and domain reputations.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">IP reputation<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Every server has a unique identifier known as an IP address. Sending emails from a specific server links you to its unique IP, enabling ISPs to monitor your IP reputation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might be operating on either a dedicated or a shared IP address:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A dedicated IP<\/b> <b>address<\/b><span style=\"font-weight: 400;\"> is exclusive to you and not shared. Here, your email reputation hinges solely on your actions, which is generally advantageous. However, note that warming up a dedicated IP can take several months.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A shared IP address<\/b><span style=\"font-weight: 400;\"> means that multiple email senders use the same IP on a server. Email deliverability, in this case, becomes a collective responsibility.\u00a0<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\u2192 <\/span><\/i><a href=\"https:\/\/snov.io\/blog\/how-to-warm-up-email-account\/\"><i><span style=\"font-weight: 400;\">Read our post<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> on how to effectively warm up your email account<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">You can find the information on your IP address while checking your SPF (Step 1.)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22757\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image14-1.png\" alt=\"\" width=\"714\" height=\"313\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image14-1.png 714w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image14-1-300x132.png 300w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/p>\n<div class=\"content-banner secondary\">\n<p class=\"content-banner__title\">Give me two weeks to elevate your email deliverability<\/p>\n<p class=\"content-banner__description\">I am Snov.io Email Warm-up, and I know the trick<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-deliverability-audit&amp;cta_type=banner\">Test me and see the magic<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/\u043f\u0440\u043e\u0433\u0440\u0456\u0432-\u0456\u043c\u0435\u0439\u043b\u0456\u0432-3.png\" alt=\"Give me two weeks to elevate your email deliverability\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h4><span style=\"font-weight: 400;\">Domain reputation<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Domain reputation is the reputation of your domain, i.e., the organization you are sending emails from. Even if you change your IP address or your mailbox provider, the domain reputation will follow your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Rostyslav Krasnikov, Sales and Marketing Specialist at Waverley Software, <\/span><span style=\"font-weight: 400;\">domain reputation<\/span> <span style=\"font-weight: 400;\">brings together a bunch of factors, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When your domain was born.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How safe and secure your domain is.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do people react to emails from your domain (do they open your emails or ignore them?)?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How often you hit &#8220;Send,&#8221; and more.<\/span><\/li>\n<\/ul>\n<blockquote class=\"blockquote-with__image\"><p>Major email providers like Gmail, Outlook, and AOL assess your domain\u2019s reputation, assigning it a rating in their databases. A low rating suggests you&#8217;re a spammer, and your emails won&#8217;t be delivered.<\/p>\n<div class=\"blockquote-image\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1690830862616.jpg\" alt=\"Rostyslav Krasnikov\" width=\"48\" height=\"48\" \/><\/p>\n<div class=\"blockquote-image__info\">\n<p class=\"blockquote-image__info-author\"><a href=\"https:\/\/www.linkedin.com\/in\/sight\/\" target=\"_blank\" rel=\"noopener\">Rostyslav Krasnikov<\/a><\/p>\n<p class=\"blockquote-image__info-position\">Sales and Marketing Specialist at Waverley Software<\/p>\n<\/div>\n<\/div>\n<\/blockquote>\n<h4><span style=\"font-weight: 400;\">Why should you set up a custom tracking domain?<\/span><\/h4>\n<p><b>A custom tracking domain<\/b><span style=\"font-weight: 400;\"> is your own unique domain or subdomain you use to track email opens and clicks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If using an <\/span><a href=\"https:\/\/snov.io\/blog\/email-marketing-automation-tools\/\"><span style=\"font-weight: 400;\">email automation tool<\/span><\/a><span style=\"font-weight: 400;\"> without a custom tracking domain, Google might identify a mismatch between your emails and the tool&#8217;s default domain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, email automation tools commonly lump their users under the same domain. So, if there\u2019s a spammer in this mix, their fraudulent behavior might compromise your deliverability, as your actions will also be associated with spam.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By setting up a custom tracking domain, you shield yourself from reputation issues caused by spammers and improve deliverability.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/hmdsjtZuHsE?si=Qrhw-Km9alypnGCE\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4><span style=\"font-weight: 400;\">Tools for checking sender reputation<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You can check both your IP and domain reputations with the help of different tools. For a Gmail perspective, try <\/span><span style=\"font-weight: 400;\">Google Postmaster<\/span><span style=\"font-weight: 400;\">. All you have to do is enter your sending domain and verify your ownership.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once your domain is added, Google Postmaster will present insights on domain and IP reputations, along with metrics like SPF\/DKIM\/DMARC failures, spam feedback, encryption success, and more.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22763\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image11-2.png\" alt=\"Google Postmaster\" width=\"850\" height=\"471\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image11-2.png 1976w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image11-2-300x166.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image11-2-1024x567.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image11-2-768x425.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image11-2-1536x850.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22764\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image4-1.png\" alt=\"Google Postmaster\" width=\"850\" height=\"598\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image4-1.png 897w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image4-1-300x211.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image4-1-768x540.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<blockquote class=\"blockquote-with__image\"><p>Turn to <a href=\"https:\/\/sendersupport.olc.protection.outlook.com\/snds\/\" target=\"_blank\" rel=\"noopener\">Microsoft SNDS<\/a> for Outlook and Hotmail. And for Yahoo and Verizon, rely on Verizon Media Postmaster.<\/p>\n<div class=\"blockquote-image\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1690830862616.jpg\" alt=\"Rostyslav Krasnikov\" width=\"48\" height=\"48\" \/><\/p>\n<div class=\"blockquote-image__info\">\n<p class=\"blockquote-image__info-author\">Rostyslav Krasnikov<\/p>\n<p class=\"blockquote-image__info-position\">Sales and Marketing Specialist at Waverley Software<\/p>\n<\/div>\n<\/div>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Apart from this, you can rely on the sender score metric to track your sender reputation.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What is a sender score?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A <\/span><b>sender score<\/b><span style=\"font-weight: 400;\"> is a number between 0 and 100 that shows the quality of your sender reputation. In other words, it\u2019s the reflection of your sender reputation but in numbers. A sender score is commonly calculated on a rolling 30-day average.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The higher your sender score, the higher your chances to reach your subscribers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22766\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image13.png\" alt=\"Sender score\" width=\"850\" height=\"572\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image13.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image13-300x202.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image13-768x517.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can check your sender reputation with tools like <\/span><a href=\"https:\/\/senderscore.org\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sender Score<\/span><\/a><span style=\"font-weight: 400;\">. As you see, I\u2019ve checked my reputation using this tool, and the result delighted me! \ud83d\ude42<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22767\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694102398.png\" alt=\"Sender score\" width=\"850\" height=\"556\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694102398.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694102398-300x196.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694102398-768x502.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3 id=\"avoid\"><span style=\"font-weight: 400;\">Check 4. Avoid blacklisting and spam<\/span><\/h3>\n<p><b>Blacklists<\/b><span style=\"font-weight: 400;\"> are lists of IP addresses and domain names linked to spam activity. Finding yourself on a blacklist is not a joke. It can severely damage your sender reputation, and getting yourself removed can be a challenge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are some of the most widely referenced blacklists that ISPs use to determine whether your IP address or domain name has ties to spam:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Spamhaus<\/span><\/li>\n<li><a href=\"https:\/\/www.spamcop.net\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">SpamCop<\/span><\/a><\/li>\n<li><a href=\"http:\/\/www.barracudacentral.org\/rbl\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Barracuda<\/span><\/a><\/li>\n<li><a href=\"http:\/\/www.sorbs.net\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">SORBS<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.abuseat.org\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">CBL<\/span><\/a><\/li>\n<li><a href=\"https:\/\/psbl.org\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">PSBL<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.invaluement.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Invaluement<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It&#8217;s crucial to regularly check that you haven\u2019t been added to such lists, and if you find yourself on one, you should thoroughly analyze the reasons and rectify the situation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A handy tool for this purpose is <\/span><a href=\"https:\/\/mxtoolbox.com\/SuperTool.aspx?action=blacklist%3asnov.io&amp;run=toolpage\"><span style=\"font-weight: 400;\">Mxtoolbox<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22768\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694102555.png\" alt=\"Mxtoolbox\" width=\"850\" height=\"458\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694102555.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694102555-300x162.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694102555-768x414.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In addition, with <\/span><span style=\"font-weight: 400;\">MailTester<\/span><span style=\"font-weight: 400;\"> (which I mentioned in Step 1), you can verify if you\u2019re flagged as a spammer. This tool will show you how a famous spam filter, SpamAssassin, evaluates your emails:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22769\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image18.png\" alt=\"MailTester\" width=\"850\" height=\"592\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image18.png 1178w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image18-300x209.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image18-1024x713.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image18-768x535.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It will also show any blacklists on which you&#8217;ve been included:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22770\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image5.png\" alt=\"MailTester\" width=\"850\" height=\"273\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image5.png 1151w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image5-300x96.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image5-1024x329.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image5-768x247.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">From my own check, I received a favorable score from SpamAssassin, though I was listed on one blacklist.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b><i>Note:<\/i><\/b><i><span style=\"font-weight: 400;\"> If you use email marketing tools to send cold emails, there&#8217;s a chance you could end up on blacklists, even if you&#8217;re not genuinely spamming. This can happen because, with some email marketing tools, you send emails via a shared IP\u2014which could also be utilized by spammers. It\u2019s best to use email marketing tools for marketing drip campaigns. For sales outreach, it\u2019s highly recommended to use <\/span><\/i><a href=\"https:\/\/snov.io\/cold-email\"><i><span style=\"font-weight: 400;\">cold email tools<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"font-weight: 400;\">How to avoid blacklists and spam?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Navigating the world of email deliverability can be tricky, and avoiding the pitfalls of blacklists and spam labels is paramount. Here are some strategies to ensure your emails are welcomed by recipients and not relegated to the dreaded spam folder:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Target the right audience.<\/b> <a href=\"https:\/\/snov.io\/blog\/email-marketing-lists\/\"><span style=\"font-weight: 400;\">Avoid purchasing email lists<\/span><\/a><span style=\"font-weight: 400;\">. Focus solely on those email users who align with your ideal customer profile. If your product or service resonates with someone, encourage them to subscribe.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segment your email list<\/b><span style=\"font-weight: 400;\"> for more precise targeting, ensuring your content is pertinent to your subscribers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make sure users can easily unsubscribe from your emails.<\/b><span style=\"font-weight: 400;\"> This can be achieved by placing an unsubscribe link in every message or giving recipients an option to unsubscribe by replying directly to your email.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create a separate domain and account for different types of campaigns<\/b><span style=\"font-weight: 400;\"> \u2013 outbound, marketing, newsletters, and transactional emails. This strategy aids in better responsibility management and maintaining sender reputation.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoid spam-trigger words.<\/b><span style=\"font-weight: 400;\"> Steer clear of phrases and words that are red flags for spam. Such triggers can brand you as a suspicious sender.<\/span><\/li>\n<\/ul>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/How-to-avoid-spam-filters1-2.jpg\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"Como evitar que o e-mail v\u00e1 para o spam: Melhores dicas e truques\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/How-to-avoid-spam-filters1-2.jpg 3000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/How-to-avoid-spam-filters1-2-300x150.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/How-to-avoid-spam-filters1-2-768x384.jpg 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/How-to-avoid-spam-filters1-2-1024x512.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/How-to-avoid-spam-filters1-2-1568x784.jpg 1568w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/how-to-avoid-spam-filters\/\">How To Avoid Spam Filters: 26 Tips And Tricks<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">11\/02\/2026<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_4826-scaled-min.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"Spam Trigger Words\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_4826-scaled-min.png 2560w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_4826-scaled-min-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_4826-scaled-min-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_4826-scaled-min-768x384.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_4826-scaled-min-1536x768.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_4826-scaled-min-2048x1024.png 2048w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/550-spam-trigger-words-to-avoid\/\">550+ Spam Trigger Words To Avoid In 2026<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">23\/12\/2025<\/p>    <\/div>\r\n<\/div><\/div>\n<h4><span style=\"font-weight: 400;\">How to respond if you are blacklisted?<\/span><\/h4>\n<p>Here&#8217;s how to proceed with removal from Spamhaus, a blacklist with significant influence given its direct effect on email delivery to numerous domains.<\/p>\n<ul>\n<li>First, <strong>head to the removal center<\/strong> and input your domain or IP address. If you&#8217;re the rightful owner, a block notification should&#8217;ve been sent to you. This notice will specify the underlying issue, which you must promptly address. For instance, maybe you unknowingly engaged in bulk emailing to an unverified list.<\/li>\n<li>You should then <strong>reach out to Spamhaus<\/strong>, detailing the incident and the measures you&#8217;ve implemented to prevent recurrence.<\/li>\n<li>Upon receiving your message, <strong>Spamhaus will respond within a day<\/strong>. You&#8217;ll either be informed that your address has been delisted or be given additional steps to complete the removal process.<\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\u2192 Read our post to learn more about <\/span><\/i><a href=\"https:\/\/snov.io\/blog\/\"><i><span style=\"font-weight: 400;\">email best practices<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> you can use to get off any blacklist.<\/span><\/i><\/p>\n<h3 id=\"craft\"><span style=\"font-weight: 400;\">Check 5. Craft high-quality email content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Apart from checking for blacklists, you should also asses your email content to ensure it\u2019s suitable for your campaign. Proper content evaluation can help you sidestep the spam folder and improve email deliverability. Tools like GlockApps or Mail-Tester, which I mentioned earlier, can assist in auditing the quality of your email copy and offer suggestions for improvement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, after testing my email copy with Mail-Tester, I received the following feedback:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22789\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image1.png\" alt=\"Craft high-quality email content\" width=\"850\" height=\"363\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image1.png 1179w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image1-300x128.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image1-1024x437.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image1-768x328.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, my email didn\u2019t include an unsubscribe link\u2014an oversight that the email deliverability tool promptly flagged.<\/span><\/p>\n<h3 id=\"bounce\"><span style=\"font-weight: 400;\">Check 6. Monitor bounce rates<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Monitoring your email bounce rate is a critical component of an email deliverability audit. An email bounce signifies that the recipient\u2019s email provider didn\u2019t accept your message.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22790\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694487641.png\" alt=\"Bounce rate\" width=\"850\" height=\"280\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694487641.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694487641-300x99.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694487641-768x253.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The average email bounce rate across all industries is 1.06%, with an acceptable benchmark being <\/span><span style=\"font-weight: 400;\">2%<\/span><span style=\"font-weight: 400;\">. If your email bounce rate exceeds this, it\u2019s a clear signal to focus on refining this metric.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two types of bounces: <\/span><i><span style=\"font-weight: 400;\">soft and hard bounces.\u00a0<\/span><\/i><\/p>\n<ul>\n<li><b>Soft bounces<\/b><span style=\"font-weight: 400;\"> are usually due to temporary delivery issues like the recipient&#8217;s mailbox being full, a sudden increase in email sending volume, or short-term server connectivity problems.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22791\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image12.jpg\" alt=\"Soft bounce\" width=\"850\" height=\"395\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image12.jpg 1492w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image12-300x140.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image12-1024x476.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image12-768x357.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<ul>\n<li><b>Hard bounces<\/b><span style=\"font-weight: 400;\">, on the other hand, occur due to permanent delivery issues. These can range from sending to non-existent email addresses to spam issues related to your IP or domain.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22792\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image6.jpg\" alt=\"Hard bounce\" width=\"622\" height=\"423\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image6.jpg 622w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image6-300x204.jpg 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If email service providers notice a significant number of hard bounces from your end, they might categorize your emails as spam. Not a surprise since mass sending to unverified addresses is a common tactic among spammers.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to prevent a high bounce rate<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">To effectively reduce your email bounce rate and foster better communication with your audience, there are several best practices you can adopt. These strategies not only improve deliverability but also enhance the overall health and reputation of your email campaigns:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Verify email addresses.<\/b><span style=\"font-weight: 400;\"> Regularly ensure the authenticity of the addresses you collect. The best way is to rely on an email verification service (like <\/span><a href=\"https:\/\/snov.io\/email-verifier\"><span style=\"font-weight: 400;\">Snov.io Email Verifier<\/span><\/a><span style=\"font-weight: 400;\">) that can automatically validate your list in bulk.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adopt double opt-in.<\/b><span style=\"font-weight: 400;\"> When people sign up, they&#8217;ll get a confirmation email. They&#8217;ll only join your list after they click the confirmation link, helping you avoid fake addresses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Warm up your email account.<\/b><span style=\"font-weight: 400;\"> Before initiating email campaigns, gradually ramp up your sending volume. This prevents servers from being suspicious of your email account. You can put email warm-up on autopilot using tools like <\/span><a href=\"https:\/\/snov.io\/email-warm-up\"><span style=\"font-weight: 400;\">Snov.io Email Warm-up<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Review your email links.<\/b><span style=\"font-weight: 400;\"> Make sure your links are correctly formatted. Use anchored links (e.g., <\/span><a href=\"https:\/\/snov.io\/\"><span style=\"font-weight: 400;\">Snov.io<\/span><\/a><span style=\"font-weight: 400;\">) instead of full link addresses (e.g., <\/span><a href=\"https:\/\/snov.io\/\"><span style=\"font-weight: 400;\">https:\/\/snov.io\/<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use different accounts for large volumes.<\/b><span style=\"font-weight: 400;\"> Stick to a 100 emails\/day\/account limit. If your recipient list numbers in the thousands, spread your campaigns across multiple sender accounts.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><strong>Match your sender provider with the recipient&#8217;s provider.<\/strong> <span style=\"font-weight: 400;\">Emails sent from Gmail to Gmail or from Outlook to Outlook have a better chance of landing<\/span><span style=\"font-weight: 400;\"> in the inbox. Use Snov.io for <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-improve-deliverability-based-on-provider\/\">automatic provider matching<\/a>.\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Need a service for bulk email sending, email verification, and email warm-up?<\/p>\n<p class=\"content-banner__description\">Snov.io has it all under one roof<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-deliverability-audit&amp;cta_type=banner\">Try Snov.io today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/es.png\" alt=\"Need a service for bulk email sending, email verification and email warm-up?\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h3 id=\"check\"><span style=\"font-weight: 400;\">Check 7. Check user engagement with your emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email providers often associate low email open and<\/span><a href=\"https:\/\/snov.io\/blog\/email-click-through-rate\/\"><span style=\"font-weight: 400;\"> click-through rates<\/span><\/a><span style=\"font-weight: 400;\"> with unwanted emails. If a large portion of your subscribers isn\u2019t consistently engaging with your emails, then, over time, more of your emails might end up in the spam folder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, a regular audit of how users react to your emails is a must. This practice will not only allow you to take control of your email metrics but also inspire you to craft more enticing email messages. The result? Improved sender reputation and overall inbox placement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, if you\u2019re sending bulk email campaigns, you most probably won\u2019t be able to handle email performance tracking manually. But don\u2019t get discouraged. There are numerous automation tools that can do email tracking on your behalf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/snov.io\/email-tracker\"><span style=\"font-weight: 400;\">Snov.io Email Tracker<\/span><\/a><span style=\"font-weight: 400;\"> shows whether the recipient has opened your email right within Gmail, marked by a specific label:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22793\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694488049.jpg\" alt=\"Snov.io Email Tracker\" width=\"850\" height=\"83\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694488049.jpg 947w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694488049-300x29.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694488049-768x75.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Apart from tracking opens and clicks, you should regularly check your unsubscribe rate to understand <\/span><a href=\"https:\/\/snov.io\/blog\/email-unsubscribe-rate\/\"><span style=\"font-weight: 400;\">how you can better this metric<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22794\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694488111.png\" alt=\"Unsubscribe rate\" width=\"850\" height=\"280\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694488111.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694488111-300x99.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/1694488111-768x253.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If your rate is higher than 0.23%, it\u2019s time to pause or halt your campaign and brainstorm ways to improve the user experience with your emails.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What should you do to improve the user\u2019s experience with your emails?\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If you find out that your users\u2019 engagement with your emails leaves much to be desired, consider the following tips to improve it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segment your email list and send relevant emails\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Balance <\/span><a href=\"https:\/\/snov.io\/blog\/email-frequency-best-practices\/\"><span style=\"font-weight: 400;\">frequency<\/span><\/a><span style=\"font-weight: 400;\"> and timing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve your <\/span><a href=\"https:\/\/snov.io\/blog\/email-subject-line-testing\/\"><span style=\"font-weight: 400;\">subject lines<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize your approach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Never stop <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize your email campaign for all devices<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u2192 <\/span><a href=\"https:\/\/snov.io\/blog\/\"><i><span style=\"font-weight: 400;\">Read this post<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for more tips on how to make users more engaged with your email campaigns.<\/span><\/i><\/p>\n<h2 id=\"wrapping\"><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">And that\u2019s a wrap! I\u2019ve walked you through an email deliverability audit with this easy <\/span><b>7-step approach<\/b><span style=\"font-weight: 400;\">, highlighting the tools you can use at each stage absolutely free of charge. Here\u2019s a quick summary of the 7 checks:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check 1. Inbox placement rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check 2. Technical setup (SPF, DKIM, and DMARC standards)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check 3. Sender reputation\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check 4. Blacklisting and spam<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check 5. Email content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check 6. Bounces<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check 7. User engagement with your emails (opens, clicks-though, unsubscribes)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While the process might initially appear intricate due to its technical aspects, with <a href=\"https:\/\/snov.io\/email-deliverability-test\">Snov.io Email Deliverability Check,<\/a> you&#8217;ll test all the above aspects of your inbox placement automatically. Moreover, Snov.io<\/span><span style=\"font-weight: 400;\"> equips you to properly warm up your email account, ensuring secure email outreach and a high sender reputation.\u00a0<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Take your email marketing strategy to the next level with Snov.io<\/p>\n<p class=\"content-banner__description\">Your sales engagement and automation platform with the in-built email deliverability check<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-deliverability-audit&amp;cta_type=banner\">Try for free<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/02\/51.png\" alt=\"Your sales engagement and automation platform\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to do email deliverability audit by yourself and improve your inbox placement and sender reputation. <\/p>\n","protected":false},"author":30,"featured_media":22788,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1929],"tags":[15,1150,1164],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/22736"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=22736"}],"version-history":[{"count":3,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/22736\/revisions"}],"predecessor-version":[{"id":48196,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/22736\/revisions\/48196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/22788"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=22736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=22736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=22736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}