{"id":22945,"date":"2023-09-28T07:04:47","date_gmt":"2023-09-28T04:04:47","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=22945"},"modified":"2026-04-09T22:35:38","modified_gmt":"2026-04-09T19:35:38","slug":"email-bounce-back","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/email-bounce-back\/","title":{"rendered":"Email Bounce Back: What It Is And How To Fix Common Mistakes"},"content":{"rendered":"<h2>TL;DR:<\/h2>\n<p>Bounce back emails occur when your message fails to reach a recipient and returns with an SMTP error code, indicating the reason for a failure. It can be a temporary issue (soft bounce) or a permanent problem (hard bounce).<\/p>\n<p>Consider the most typical SMTP error codes for soft and hard bounces with their descriptions, possible solutions, and Snov.io tools that might help you fix and prevent bounce backs, improve deliverability, and send with confidence.<\/p>\n<div style=\"width: 100%; display: flex; justify-content: center; margin: 1em 0;\">\n<div style=\"width: 79.871%; max-width: 746px; border: 2px solid #d3d3d3; box-sizing: border-box; display: inline-block; background: #fff; padding: 0; margin: 0;\">\n<table style=\"width: 100%; border-collapse: collapse; border-spacing: 0; text-align: left; margin: 0; padding: 0;\">\n<thead>\n<tr style=\"background-color: #b3cdf5; border-bottom: 2px solid #d3d3d3;\">\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3;\"><\/th>\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Soft bounces<\/th>\n<th style=\"padding: 12px;\">Hard bounces<\/th>\n<\/tr>\n<\/thead>\n<tbody><!-- SMTP error codes --><\/p>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; font-weight: 600;\">SMTP error codes<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">421, 450, 451, 452<\/td>\n<td style=\"padding: 12px;\">550, 551, 552, 554<\/td>\n<\/tr>\n<p><!-- Description --><\/p>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; font-weight: 600;\">Description<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Temporary issues, such as a full inbox, <em>greylisting<\/em>, or server unavailability.<\/td>\n<td style=\"padding: 12px;\">Permanent issues connected with invalid emails, blacklisted IP addresses, or non-existent domains.<\/td>\n<\/tr>\n<p><!-- Possible solutions --><\/p>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; font-weight: 600;\">Possible solutions<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Wait and retry after some time, clear the inbox, retry after the <em>greylisting<\/em> period, or connect in another way.<\/td>\n<td style=\"padding: 12px;\">Remove invalid addresses, check domain health, and unblock the email address.<\/td>\n<\/tr>\n<p><!-- Snov.io tools to help --><\/p>\n<tr style=\"background: #f7f7f7;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; font-weight: 600;\">Snov.io tools to help<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Email warm-up, Cold email tool, LinkedIn automation tool<\/td>\n<td style=\"padding: 12px;\">Email verifier, Deliverability test, Mailbox rotation, Domain health checkup<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p>One of the best ways to avoid email bounce back is to <a href=\"https:\/\/snov.io\/email-finder\">find pre-verified email addresses<\/a> and exclude any invalid contacts from your email lists.<\/p>\n<p>The following post will provide more detailed recommendations on how to resolve the bounce issues.<\/p>\n<hr \/>\n<p>Have you ever clicked the \u2018Send\u2019 button only to immediately receive a notification in your inbox that your email wasn\u2019t delivered for some reason? I bet you have. This is commonly referred to as a \u2018bounce back email.\u2019<\/p>\n<p>Luckily, now you\u2019ll know why your messages bounced back, affecting your email deliverability rate. This post will help you fix the email bounce back problem, keeping your inbox placement under control.<\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What is a bounce back email?<\/a><\/li>\n<li><a href=\"#types\">Types of email bounces<\/a><\/li>\n<li><a href=\"#why\">Why are your emails bouncing back: top reasons and solutions from Snov.io<\/a><\/li>\n<li><a href=\"#what2\">What is an acceptable email bounce rate?<\/a><\/li>\n<li><a href=\"#how\">How to reduce your email bounce rate forever: a recommended checklist<\/a><\/li>\n<li><a href=\"#key\">Key takeaways<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\">What is a bounce back email?<\/h2>\n<p><b>A <\/b><b>bounce back email<\/b> is a message from your service provider, indicating that your email didn\u2019t reach the intended recipient due to certain issues. As a rule, this email flies to your inbox as an NDR (Non-Delivery Report), providing details about the delivery failure and its technical causes.<\/p>\n<h3>Where do bounces occur in the delivery chain?<\/h3>\n<p>Bounces typically occur at different stages in the <b>SMTP handshake process<\/b>.<\/p>\n<p>SMTP, which stands for The Simple Mail Transfer Protocol, is a standard method used for sending emails from one server to another. So, the SMTP handshake refers to the steps involved in the communication between your (a sender\u2019s) server and a recipient\u2019s server.<\/p>\n<p>In simple words, when you send an email, your server attempts a \u201chandshake\u201d with a recipient\u2019s server. If the recipient\u2019s server rejects your message for some reason, it responds with an SMTP error code, which indicates the stage and reason of failure. Then you receive this data as a bounce back email generated by your server.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image1-2.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image1-2.png\" alt=\"example of bounce back email when domain isn't exist\" width=\"736\" height=\"253\" class=\"aligncenter wp-image-22964 size-full\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image1-2.png 736w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image1-2-300x103.png 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/> <\/a><\/p>\n<p>Think of the SMTP handshake as the path your email takes. If all checks pass, your message is delivered. If something goes wrong (invalid address, mailbox full, domain blocked, etc.), the handshake fails, and you receive an email bounce back.<\/p>\n<h3>Why bounces are a problem<\/h3>\n<p>Ask anyone involved in <a href=\"https:\/\/snov.io\/blog\/successful-outreach-with-snovio\/\">email outreach<\/a> (especially marketers or sales reps sending bulk messages), \u201cWhat is an email bounce back?\u201d They\u2019ll likely describe it as a wind before a summer hurricane \u2013 a sign of an approaching disaster.<\/p>\n<p>And it is really so. Frequent bounces make your account more vulnerable to SPAM filters. Further on, this can tarnish your sender reputation and hinder email deliverability. For businesses relying on email outreach, it signifies a severe threat to their communication with potential customers.<\/p>\n<h3>How to handle email bounces<\/h3>\n<p>Email bounce backs are preventable. Below, I\u2019ll provide particular strategies that will help you avoid this problem. Moreover, with <a href=\"https:\/\/snov.io\/\">lead generation tools<\/a>\u00a0like Snov.io, you can effectively handle bounce-back issues with minimal effort.<\/p>\n<p>Snov.io automatically detects bounced emails in active campaigns and pauses the sequence if your bounce rate for the last 100 messages hits 15%.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/email-bounce-snovio.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/email-bounce-snovio.png\" alt=\"snov.io app screenshot showing bounces and email deliverability issues during campaign\" width=\"746\" height=\"354\" class=\"aligncenter wp-image-42386\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/email-bounce-snovio.png 1920w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/email-bounce-snovio-300x142.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/email-bounce-snovio-1024x486.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/email-bounce-snovio-768x364.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/email-bounce-snovio-1536x729.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>Meanwhile, Snov.io Email Verifier carefully analyzes email addresses on your list, determining which ones are valid and which ones are gibberish, including catch-all addresses, disposable, or free email domains.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/invalid-email-email-verifier.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/invalid-email-email-verifier.png\" alt=\"How to prevent bounces with Snov.io Email Verifier\" width=\"746\" height=\"186\" class=\"aligncenter wp-image-42387\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/invalid-email-email-verifier.png 1250w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/invalid-email-email-verifier-300x75.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/invalid-email-email-verifier-1024x256.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/invalid-email-email-verifier-768x192.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>Below, I\u2019ll share detailed tips on how to prevent bounce backs and improve email deliverability with Snov.io.<\/p>\n<h2 id=\"types\">Types of email bounces<\/h2>\n<p>Typically, marketing experts differentiate between two types of email bounces.<\/p>\n<h3>What are soft bounces?<\/h3>\n<p><b>Soft bounces<\/b> result from temporary issues that can be easily fixed. Most email services try to resend messages after encountering a soft bounce.<\/p>\n<p><b>Common reasons that cause <\/b><b>soft bounces<\/b> include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">A full recipient inbox<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">An out-of-office status on the recipient\u2019s email account<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">A recipient\u2019s email server being down or offline<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">An overly large message<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Greylisting used by some email services<\/li>\n<\/ul>\n<p>With soft bounces, once the issue is resolved, you\u2019ll be able to send your campaigns as usual.<\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Sending emails that receive auto-replies, like out-of-office or vacation notifications, typically doesn\u2019t result in an actual bounce.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>When people with professional email accounts are on leave or vacation, they often set up auto-reply messages informing senders of their temporary absence. In such cases, you might receive a \u201cVacation\/Auto-Reply\u201d message.<\/p>\n<figure style=\"width: 746px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/auto-reply-email.png\" alt=\"out-of-office auto-responding email\" width=\"746\" height=\"239\" class=\"aligncenter wp-image-42389\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/auto-reply-email.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/auto-reply-email-300x96.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/auto-reply-email-1024x328.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/auto-reply-email-768x246.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/auto-reply-email-1536x492.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/9clouds.com\/blog\/why-you-should-set-out-of-office-replies-plus-creative-examples\/\" rel=\"nofollow noopener\" target=\"_blank\">9Clouds<\/a><\/figcaption><\/figure>\n<p>Technically, in this scenario, your email isn\u2019t truly \u201cbounced\u201d because it has been successfully delivered to recipients. They will see your message as soon as they come back. However, if you consistently face a similar auto-reply for an extended period, it might be wise to remove that contact from your list.<\/p>\n<h3>What are hard bounces?<\/h3>\n<p>Hard bounces take place when your email can\u2019t be delivered to an address permanently. Unlike soft bounces, hard bounces are a serious problem. Whenever you encounter any of these issues, resolve them immediately; otherwise, your email deliverability is at risk.<\/p>\n<p><b>Typical causes of a <\/b><b>hard bounce<\/b> are as follows:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Sending to an invalid recipient email address (fake, misspelled, or non-existent)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Sending to role-based addresses (info@, support@)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Invalid recipient\u2019s domain (disposable or non-existent at all)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Email address blocked by the recipient\u2019s service provider (e.g., your domain or IP is blacklisted)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Authentication issues on your part (e.g., missing MX records)<\/li>\n<\/ul>\n<p>Hard bounces require deeper fixes before your campaigns can get through.<\/p>\n<p>Now, let me share some expert insights on how to identify both types quickly.<\/p>\n<h3>How can you determine which bounce type it is?<\/h3>\n<p>To understand what bounce type you\u2019re dealing with, refer to the SMTP error code that usually accompanies an email bounce back message.<\/p>\n<p>If this code starts with the number 4, it indicates temporary delivery issues, i.e, soft bounces. Hard bounces typically begin with the number 5, signifying permanent issues.<\/p>\n<p>I\u2019ve made a table with the common SMTP error codes for soft bounces vs hard bounces so you could quickly identify what has caused your delivery issue:<\/p>\n<div style=\"width: 100%; display: flex; justify-content: center; margin: 1em 0;\">\n<div style=\"width: 79.871%; max-width: 746px; border: 2px solid #d3d3d3; box-sizing: border-box; display: inline-block; background: #fff; padding: 0; margin: 0;\">\n<table style=\"width: 100%; border-collapse: collapse; border-spacing: 0; text-align: left; margin: 0; padding: 0;\">\n<thead>\n<tr style=\"background-color: #b3cdf5; border-bottom: 2px solid #d3d3d3;\">\n<th colspan=\"2\" style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 46.3514%;\">Soft bounces<\/th>\n<th colspan=\"2\" style=\"padding: 12px; width: 53.5135%;\">Hard bounces<\/th>\n<\/tr>\n<tr style=\"background-color: #b3cdf5; border-bottom: 2px solid #d3d3d3;\">\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 12.4325%;\">Error code<\/th>\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 33.9189%;\">Meaning<\/th>\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 11.4865%;\">Error code<\/th>\n<th style=\"padding: 12px; width: 42.027%;\">Meaning<\/th>\n<\/tr>\n<\/thead>\n<tbody><!-- 421 \/ 550 --><\/p>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 12.4325%;\">421<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 33.9189%;\">Service temporarily unavailable<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 11.4865%;\">550<\/td>\n<td style=\"padding: 12px; width: 42.027%;\">User not found, invalid email address, or message rejected due to spam reputation<\/td>\n<\/tr>\n<p><!-- 450 \/ 551 --><\/p>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 12.4325%;\">450<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 33.9189%;\">The recipient&#8217;s mailbox is unavailable or temporarily full<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 11.4865%;\">551<\/td>\n<td style=\"padding: 12px; width: 42.027%;\">Non-existent domain<\/td>\n<\/tr>\n<p><!-- 451 \/ 552 --><\/p>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 12.4325%;\">451<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 33.9189%;\">The recipient\u2019s server uses greylisting (temporary rejection)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 11.4865%;\">552<\/td>\n<td style=\"padding: 12px; width: 42.027%;\">The recipient\u2019s mailbox is full<\/td>\n<\/tr>\n<p><!-- 452 \/ 554 --><\/p>\n<tr style=\"background: #f7f7f7;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 12.4325%;\">452<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 33.9189%;\">The recipient\u2019s inbox is full and can\u2019t receive more emails<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 11.4865%;\">554<\/td>\n<td style=\"padding: 12px; width: 42.027%;\">Connection refused due to being blocked by the recipient\u2019s server<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p>Now, let\u2019s move on to some practical steps you can take to reduce your email bounce rate.<\/p>\n<h2 id=\"why\">Why are your emails bouncing back: top reasons and solutions from Snov.io<\/h2>\n<p>In this part, we&#8217;ll talk about why you might get bounce back emails in more detail. I&#8217;ll unveil 10 reasons for bounces and provide the best solutions for each bounce case. On top of that, I&#8217;ll share specific examples of how you can handle issues faster and more efficiently with Snov.io tools and features.<\/p>\n<h3>Reason #1. A recipient\u2019s mailbox is full<\/h3>\n<p>Each email provider offers a limited storage capacity. If a person you\u2019re reaching out to has exceeded their storage limit, they can\u2019t receive new messages. Consequently, you\u2019ll receive an email bounce back when trying to send a message to them:<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image4-2.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image4-2.png\" alt=\"example of bounce back email if the recipient's inbox is full\" width=\"746\" height=\"327\" class=\"aligncenter wp-image-22952\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image4-2.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image4-2-300x132.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image4-2-1024x449.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image4-2-768x337.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image4-2-1536x674.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p><b>Solution:<\/b><\/p>\n<p>As this bounce back email indicates a temporary issue, you can either wait or take alternative steps:<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Reach out to the recipient through other means, e.g., social media.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Inform them about the problem and politely ask to free up some space.<\/li>\n<\/ol>\n<p>If you\u2019re sending messages in bulk, you can use Snov.io&#8217;s<b> LinkedIn automation tool<\/b> to connect with prospects on this social network. Provided you\u2019ve got prospects\u2019 profiles, it won\u2019t be hard to do. Just add alternative LinkedIn actions to your sequence:<\/p>\n<figure style=\"width: 548px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/multichannel-campaign-sequence.png\" alt=\"How to solve the problem of bounces if a recipient's inbox is full\" width=\"548\" height=\"400\" class=\"aligncenter wp-image-42392\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/multichannel-campaign-sequence.png 1388w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/multichannel-campaign-sequence-300x219.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/multichannel-campaign-sequence-1024x748.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/multichannel-campaign-sequence-768x561.png 768w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><figcaption class=\"wp-caption-text\">Multichannel sequence in Snov.io<\/figcaption><\/figure>\n<p>And here\u2019s a ready-made template for your LinkedIn message:<\/p>\n<p><i>Hi [Name],<\/i><\/p>\n<p><i>I tried reaching out to you via email, but it bounced back because your inbox is full. Since we\u2019re connected on LinkedIn, I thought I\u2019d try to reach out to you here. <\/i><\/p>\n<p><i>I saw your company is planning to change its outreach strategy for the next year. What if [Company Name] could help you [Describe value] and [Describe a real result they can achieve]?<\/i><\/p>\n<p><i>Would you like me to send a quick overview of your positive changes?<\/i><\/p>\n<p><i>If it\u2019s more convenient for you to communicate via email, would you be so kind as to make some space available so I can contact you there?<\/i><\/p>\n<p><i>Best regards,<\/i><\/p>\n<p><i>[Your Name]<\/i><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Double your outreach success with Snov.io<\/p>\n<p class=\"content-banner__description\">Keep warming your leads even after email bounce-backs with LinkedIn Automation Tool<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;cta_type=banner\">Try today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Icon-2-opt-4-1.png\" alt=\"Double your outreach success with Snovio\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h3>Reason #2. A recipient mail server is down or offline<\/h3>\n<p>Sometimes your recipients might experience server issues: it could crash, become overloaded, or be under maintenance. This situation typically leads to a soft bounce, resulting in your getting a bounce back email:<\/p>\n<h2><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image10.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image10.png\" alt=\"temporary issue soft bounce back email example\" width=\"746\" height=\"343\" class=\"aligncenter wp-image-22958\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image10.png 1067w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image10-300x138.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image10-1024x470.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image10-768x353.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/h2>\n<p><b>Solution:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Wait until the problem with a recipient\u2019s server is resolved.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">If you need to urgently connect with the recipient, consider alternative means of contact.<\/li>\n<\/ol>\n<p>Remember that multichannel campaigns can be handy, especially for bulk outreach.<\/p>\n<div style=\"text-align: center; margin: 1em 0;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4NvE8ytTL9I?si=F20OsE4ET_QA9AF7\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<h3>Reason #3. Your message is too large<\/h3>\n<p>Many providers set size limits on incoming emails. If your message is too big, it might result in a soft bounce. Additionally, some service providers don\u2019t allow images or huge attachments, so if your message isn\u2019t solely text-based, you may get an email bounce back.<\/p>\n<figure style=\"width: 535px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image6.png\" alt=\"bounce back email because of too large message example\" width=\"535\" height=\"130\" class=\"aligncenter wp-image-22959 size-full\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image6.png 535w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image6-300x73.png 300w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><figcaption class=\"wp-caption-text\">Source: Intermedia<\/figcaption><\/figure>\n<p><b>Solution:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Enhance your email content to ensure it remains within optimal size limits.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">A\/B test your campaigns to determine preferences between longer and shorter versions, as well as between HTML and plain text formats.<\/li>\n<\/ol>\n<p>In Snov.io, for example, you can add A\/B testing to any step of your sequence, including up to 15 variations per step.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/a-b-test.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/a-b-test.png\" alt=\"how to ab test in snov.io to avoid bounce back emails\" width=\"746\" height=\"296\" class=\"aligncenter wp-image-42396\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/a-b-test.png 2458w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/a-b-test-300x119.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/a-b-test-1024x407.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/a-b-test-768x305.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/a-b-test-1536x610.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/a-b-test-2048x813.png 2048w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>Results can be easily monitored in your campaign statistics, so you can always see which variations perform best.<\/p>\n<blockquote class=\"blockquote-with__image\"><p>To get accurate A\/B testing results, test only one thing at a time and with similar ICPs, whether it\u2019s your subject line, the use of HTML vs. plain text, or email length. Testing multiple elements at once makes it difficult to determine what actually influenced deliverability.<\/p>\n<div class=\"blockquote-image\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/maia.jpeg\" alt=\"Atahualpa Maia\" width=\"48\" height=\"48\" \/><\/p>\n<div class=\"blockquote-image__info\">\n<p class=\"blockquote-image__info-author\">Atahualpa Maia<\/p>\n<p class=\"blockquote-image__info-position\">VP of Sales at Snov.io<\/p>\n<\/div>\n<\/div>\n<\/blockquote>\n<h3>Reason #4. Your email is greylisted<\/h3>\n<p>Greylisting is a unique spam filtering method that temporarily delays email deliveries from unknown senders, often for a duration of up to 900 seconds. During this period, a legitimate <a href=\"https:\/\/snov.io\/blog\/best-email-verification-api\/\">SMTP server API<\/a> will attempt to resend a delayed message multiple times until it gets accepted.<\/p>\n<p>When you encounter a greylist, you might see a bounce back email code appearing in the NDR:<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image9-2.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image9-2.png\" alt=\"soft bounce example greylisting\" width=\"744\" height=\"47\" class=\"aligncenter wp-image-22961 size-full\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image9-2.png 744w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image9-2-300x19.png 300w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/> <\/a><\/p>\n<p><b>Solution:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Wait for an automatic retry.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">If your message is sensitive, and contacting a recipient is a critical issue, consider alternative means of outreach.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ask the recipient to whitelist your email address or domain. This will exempt your campaigns from the greylisting process and allow them to be promptly delivered.<\/li>\n<\/ol>\n<p>Has greylisting become a frequent problem? Something may be wrong with your authentication.<\/p>\n<h3>Reason # 5. You haven\u2019t authenticated your account properly<\/h3>\n<p>If your Domain Name System (DNS) records are missing or misconfigured, receiving servers may reject your message, especially if their spam filters are strict.<\/p>\n<p>In such cases, you\u2019ll receive a bounce-back email explaining why your message wasn\u2019t delivered. Such an email often comes with an SMTP error code like 550, 554, or one related to authentication failures.<\/p>\n<figure style=\"width: 746px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/hard-bounces-example.png\" alt=\"hard bounces example\" width=\"746\" height=\"73\" class=\"aligncenter wp-image-42398\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/hard-bounces-example.png 2712w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/hard-bounces-example-300x29.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/hard-bounces-example-1024x100.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/hard-bounces-example-768x75.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/hard-bounces-example-1536x151.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/hard-bounces-example-2048x201.png 2048w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.mailmodo.com\/guides\/hard-bounce-soft-bounce\/\" target=\"_blank\" rel=\"noopener\">Mailmodo<\/a><\/figcaption><\/figure>\n<p>Source: Mailmodo<\/p>\n<p><b>Solution: <\/b>Set up DNS records. Here\u2019s how you can do it step by step:<\/p>\n<p><b>Step 1: Access your domain\u2019s DNS settings<\/b><\/p>\n<p>Log in to your domain account on the platform where you\u2019ve purchased it and open DNS settings to get started.<\/p>\n<p><b>Step 2: Add an SPF record<\/b><\/p>\n<p>SPF (Sender Policy Framework) authorizes specific servers to send campaigns on your behalf. By default, the SPF record has this format:<\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><i>v=spf1 include:spf.example.com ~all<\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>To add this record, create a new TXT record. In the \u201cName\u201d field, enter @ or your domain name. Then, in the \u201cValue\u201d field, insert your provider\u2019s SPF value instead of spf.example.com. Once done, save the changes and wait 48 hours for them to take effect.<\/p>\n<p><b>Step 3: Set up a DKIM record.<\/b><\/p>\n<p>DKIM (DomainKeys Identified Mail) verifies that your email content hasn\u2019t been altered in transit.<\/p>\n<p>To set up this record, generate a DKIM key pair in your service provider\u2019s dashboard. You\u2019ll receive a host name and a public key. Next, create a new TXT record in your DNS settings, using the provided host name <i>(e.g., google._domainkey) <\/i>and pasting the public key into the \u201cValue\u201d field.<\/p>\n<p>Here\u2019s a value example, where everything that goes after <b>p<\/b> is your public key:<\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><i>v=DKIM1; k=rsa; p=MIIBIjANBgkqhkiG9w0BAQEFAAOCAQ8AMIIBCgKCAQEA7vPxh6zZ7nBLj1QUXGEXAMPLEKEY&#8230;<\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Now, save the changes to activate DKIM authentication for your domain.<\/p>\n<p><b>Step 4: Add a DMARC record<\/b><\/p>\n<p>DMARC (Domain-based Message Authentication, Reporting &amp; Conformance) tells servers how to handle failed SPF\/DKIM checks.<\/p>\n<p>To add this record, go to DNS settings and create a new TXT record. In the \u201cName\u201d of \u201cHost\u201d field, enter <i>dmarc.userdomain.com<\/i>, where <i>userdomain.com<\/i> will be replaced with your domain name. In the \u201cValue\u201d field, add your DMARC policy and save the changes.<\/p>\n<p>DMARC records follow a standard format:<\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><i>v=DMARC1; p=none; rua=mailto: your-email@yourdomain.com.<\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Everything that goes after p refers to DMARC policy. It is recommended to change the policy from default p=none to p=quarantine or even p=reject for stronger domain protection.<\/p>\n<p>Replace the email address after mailto: with the real address you created for reports and save this record.<\/p>\n<p><b>Step 5: Set up an MX record<\/b><\/p>\n<p>MX (Mail Exchange) directs email traffic to your provider&#8217;s mail server. If it is missing, it indicates that there are no servers to receive your messages, resulting in bounces.<\/p>\n<p>To add this record, select the MX record type in DNS settings, enter @ or your domain address, and the MX value given by your provider. Set the priority depending on how many MX records you already have and the time to leave (default or 3600 seconds). Finally, save this record and wait for 48 hours.<\/p>\n<p>Other records you might need to set up:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>rDNS \/ PTR Record<\/b> for confirming your sending IP matches your domain (helps avoid spam flags)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A-record (Address Record)<\/b> for connecting your domain to a specific IP address<\/li>\n<\/ul>\n<p>Though it\u2019s not an absolute must-have, experts often advise setting a custom tracking domain to replace generic tracking links with your branded domain.<\/p>\n<p><i>\u2192 Set up a <\/i><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-set-up-your-custom-tracking-domain\/\"><i>custom tracking domain<\/i><\/a><i> easily with this guide.<\/i><\/p>\n<p><b>Step 6. Verify your records<\/b><\/p>\n<p>Once you have set up all records<b>, <\/b>ensure they are well-configured and optimized for maximum inbox placement. You can easily do it with the <a href=\"https:\/\/snov.io\/email-deliverability-test\">Email Deliverability Test<\/a> from Snov.io.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/domain-deliverability-test.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/domain-deliverability-test.png\" alt=\"setting up DNS records in snov.io for preventing hard bounces\" width=\"746\" height=\"297\" class=\"aligncenter wp-image-42400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/domain-deliverability-test.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/domain-deliverability-test-300x120.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/domain-deliverability-test-1024x408.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/domain-deliverability-test-768x306.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/domain-deliverability-test-1536x612.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>Apart from checking authentication records, this tool provides personalized tips on how you can enhance your campaigns for higher sender reputation and deliverability.<\/p>\n<p><i>\u2192 Read our post for a more detailed guide on how to set up <\/i><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-setup-dns-records-spf-dkim-dmarc-and-mx\/\"><i>DNS records<\/i><\/a>.<\/p>\n<h3>Reason #6. A recipient\u2019s domain doesn\u2019t exist<\/h3>\n<p>Similar to the previous issue, the Mail Transfer Agent might fail to deliver your message if it can\u2019t find the destination email domain in the DNS.<\/p>\n<p>This problem occurs when a recipient\u2019s DNS records are either misconfigured or not properly set up, which causes the server to be unable to locate the domain. Alternatively, the domain itself may no longer be in use.<\/p>\n<p><b>Solution:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Send a test email to a recipient from another service provider to see if this issue persists.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Check your MX records.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Try to contact a recipient through alternative means (if possible), asking them to check their domain settings.<\/li>\n<\/ol>\n<p>If a problem is on a recipient\u2019s side, you can agree on how you\u2019ll communicate until the issue is resolved.<\/p>\n<h3>Reason #7. A recipient\u2019s email address is invalid<\/h3>\n<p>Hard bounces, as you remember, might happen if the person you\u2019re trying to reach no longer owns their account (e.g., they left the company), they\u2019ve mistakenly given you an incorrect email address (e.g., while filling in the subscription form on your landing page), or simply because there might be a typo in their address.<\/p>\n<p>In any of these cases, you\u2019ll get a bounce back email communicating the following:<\/p>\n<p>This problem may cause real damage to your sender reputation.<\/p>\n<p><b>Solution:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">If you are sure the recipient\u2019s address exists, check it for possible typos, unwarranted spaces, or special characters.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">If you hesitate, verify that this address is valid.<\/li>\n<\/ol>\n<p>With <a href=\"https:\/\/snov.io\/email-verifier\">Email Verifier<\/a>, you can do instant verification for free.<\/p>\n<p><span>    <!--On the landing page, we use the .hero-section__form-wrapper selector-->\n    <div class=\"email-verifier__form-wrapper\">\n        <div class=\"email-verifier__form limit-wrapper\">\n            <div class=\"email-verifier__form-title\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/themes\/blog-n\/assets\/img\/broken-heart.png\" alt=\"broken heart\"\n                     title=\"broken heart\" height=\"38\" width=\"24\"\/>\n            <\/div>\n            <div class=\"email-verifier__form-sub-title\"><\/div>\n            <div class=\"email-verifier__form-btn\">\n                <a class=\"btn-background-hover\" id=\"limitBtn\" href=\"https:\/\/app.snov.io\/register\">Sign up for free<\/a>\n            <\/div>\n        <\/div>\n        <form class=\"email-verifier__form\" id=\"emailVerifier\" novalidate=\"novalidate\">\n            <div class=\"email-verifier__form-title\">\n                <h2>Try 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                             fill=\"white\" stroke=\"white\" stroke-width=\"1.33333\" stroke-linejoin=\"round\"\/>\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                          d=\"M8.0013 12.3327C8.22232 12.3327 8.43428 12.2449 8.59056 12.0886C8.74684 11.9323 8.83464 11.7204 8.83464 11.4993C8.83464 11.2783 8.74684 11.0664 8.59056 10.9101C8.43428 10.7538 8.22232 10.666 8.0013 10.666C7.78029 10.666 7.56833 10.7538 7.41205 10.9101C7.25577 11.0664 7.16797 11.2783 7.16797 11.4993C7.16797 11.7204 7.25577 11.9323 7.41205 12.0886C7.56833 12.2449 7.78029 12.3327 8.0013 12.3327Z\"\n                                          fill=\"black\"\/>\n                                    <path d=\"M8 4V9.33333\" stroke=\"black\" stroke-width=\"1.33333\" stroke-linecap=\"round\"\n                                          stroke-linejoin=\"round\"\/>\n                                <\/mask>\n                                <g mask=\"url(#mask0_13737_543)\">\n                                    <path d=\"M0 0H16V16H0V0Z\" fill=\"#F29918\"\/>\n                                <\/g>\n                            <\/g>\n                            <defs>\n                                <clipPath id=\"clip0_13737_543\">\n                                    <rect width=\"16\" height=\"16\" fill=\"white\"\/>\n                                <\/clipPath>\n                            <\/defs>\n                        <\/svg>\n                        <span>Unverifiable<\/span>\n                    <\/div>\n                    <div class=\"blacklist\">\n                        <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <g clip-path=\"url(#clip0_13737_500)\">\n                                <mask id=\"mask0_13737_500\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\"\n                                      y=\"0\" width=\"16\" height=\"16\">\n                                    <path\n                                            d=\"M8.00065 14.6663C11.6827 14.6663 14.6673 11.6817 14.6673 7.99967C14.6673 4.31767 11.6827 1.33301 8.00065 1.33301C4.31865 1.33301 1.33398 4.31767 1.33398 7.99967C1.33398 11.6817 4.31865 14.6663 8.00065 14.6663Z\"\n                                            fill=\"white\" stroke=\"white\" stroke-width=\"1.33333\" stroke-linejoin=\"round\"\/>\n                                    <path d=\"M10.3346 6V6.33333M5.66797 6V6.33333M5.66797 10.6667L10.3346 10\"\n                                          stroke=\"black\" stroke-width=\"1.33333\" stroke-linecap=\"round\"\n                                          stroke-linejoin=\"round\"\/>\n                                <\/mask>\n                                <g mask=\"url(#mask0_13737_500)\">\n                                    <path d=\"M0 0H16V16H0V0Z\" fill=\"black\"\/>\n                                <\/g>\n  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0.172933C6.49836 0.5202 4.89471 1.37737 3.63604 2.63604C2.37736 3.89471 1.5202 5.49836 1.17293 7.24419C0.825665 8.99002 1.0039 10.7996 1.68509 12.4442C2.36627 14.0887 3.51983 15.4943 4.99987 16.4832C6.47991 17.4722 8.21997 18 10 18L10 15.75C8.66498 15.75 7.35994 15.3541 6.2499 14.6124C5.13987 13.8707 4.27471 12.8165 3.76381 11.5831C3.25292 10.3497 3.11925 8.99251 3.3797 7.68314C3.64015 6.37377 4.28302 5.17104 5.22703 4.22703C6.17103 3.28303 7.37377 2.64015 8.68314 2.3797C9.99251 2.11925 11.3497 2.25292 12.5831 2.76381C13.8165 3.2747 14.8707 4.13987 15.6124 5.2499C16.3541 6.35993 16.75 7.66498 16.75 9H19Z\"\/>\n                        <\/mask>\n                        <path\n                                d=\"M19 9C19 7.21997 18.4722 5.47991 17.4832 3.99987C16.4943 2.51982 15.0887 1.36627 13.4441 0.685084C11.7996 0.00389522 9.99002 -0.174335 8.24419 0.172933C6.49836 0.5202 4.89471 1.37737 3.63604 2.63604C2.37736 3.89471 1.5202 5.49836 1.17293 7.24419C0.825665 8.99002 1.0039 10.7996 1.68509 12.4442C2.36627 14.0887 3.51983 15.4943 4.99987 16.4832C6.47991 17.4722 8.21997 18 10 18L10 15.75C8.66498 15.75 7.35994 15.3541 6.2499 14.6124C5.13987 13.8707 4.27471 12.8165 3.76381 11.5831C3.25292 10.3497 3.11925 8.99251 3.3797 7.68314C3.64015 6.37377 4.28302 5.17104 5.22703 4.22703C6.17103 3.28303 7.37377 2.64015 8.68314 2.3797C9.99251 2.11925 11.3497 2.25292 12.5831 2.76381C13.8165 3.2747 14.8707 4.13987 15.6124 5.2499C16.3541 6.35993 16.75 7.66498 16.75 9H19Z\"\n                                stroke=\"white\" stroke-width=\"4\" mask=\"url(#path-1-inside-1_13710_8107)\"\/>\n                    <\/svg>\n                    <span class=\"default-text\">Verify<\/span>\n                <\/button>\n            <\/div>\n            <div class=\"email-verifier__form-result empty\"><\/div>\n        <\/form>\n    <\/div>\n\n    <script type=\"text\/javascript\" id=\"form-result\">\n        var resultStrings = {\n            'blacklist': `Email address <span id='black-list-email'><\/span> could not be verified as it has been claimed and deleted from our database by the owner`,\n            'valid_with_prospect_info': `This email is valid! <a href='https:\/\/app.snov.io\/login?lang=en&signup_source=landing&signup_page=snov.io%2Femail-verifier&cta_type=link'>Sign up<\/a> to get additional data about the prospect, including their name, company, and job position.`,\n            'valid_without_prospect_info': `<a href='https:\/\/app.snov.io\/login?lang=en&signup_source=landing&signup_page=snov.io%2Femail-verifier&cta_type=link'>Sign up<\/a> and verify <span>50 emails<\/span> for free.`,\n            'invalid_with_prospect_info': `This email is not valid, but we\u2019ve found additional data for this prospect. <a href='https:\/\/app.snov.io\/login?lang=en&signup_source=landing&signup_page=snov.io%2Femail-verifier&cta_type=link'>Sign up<\/a> to reveal the data.`,\n            'unverifiable_with_prospect_info': `We can\u2019t verify this email, but we\u2019ve got additional data for this prospect. <a href='https:\/\/app.snov.io\/login?lang=en&signup_source=landing&signup_page=snov.io%2Femail-verifier&cta_type=link'>Sign up<\/a> to access the data.`,\n            'result_no_luck': `No luck with email guessing? <a href='https:\/\/app.snov.io\/login?lang=en&signup_source=landing&signup_page=snov.io%2Femail-verifier&cta_type=link'>Sign up<\/a> to find pre-verified prospects for your business.`,\n            'limit_title': `You\u2019ve hit your free verification limit`,\n            'limit_sub_title': `Want to get up to <span>50 email verifications<\/span> for free every month? <br> Register at Snov.io to secure your freemium and unlock more sales tools.`,\n        };\n    <\/script>\n\n    <\/span><\/p>\n<p>Using this service, you\u2019ll receive full information about the address you\u2019re checking. You can instantly see if it\u2019s valid, how the server responds, what type of address it is, and get a data-driven recommendation whether it\u2019s safe to send.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/email-bounce-back-snovio.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/email-bounce-back-snovio.png\" alt=\"email verification in snov.io for preventing bounce backs\" width=\"537\" height=\"400\" class=\"aligncenter wp-image-42404\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/email-bounce-back-snovio.png 832w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/email-bounce-back-snovio-300x224.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/email-bounce-back-snovio-768x572.png 768w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/> <\/a><\/p>\n<p>For extensive lists, you can verify addresses in bulk. With Snov.io, this process will take you just two simple steps:<\/p>\n<p><b>Step 1: Upload your list<\/b><\/p>\n<p>Log in to your Snov.io account and go to the <a href=\"https:\/\/app.snov.io\/bulk-email-verification\">Bulk Email Verification<\/a> page. Click on \u2018Choose file\u2019 and upload your contact list in any of the supported formats.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/email-verifier.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/email-verifier.png\" alt=\"how to verify emails in bulk in snov.io to avoid hard bounces and improve email deliverability\" width=\"746\" height=\"287\" class=\"aligncenter wp-image-41348\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/email-verifier.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/email-verifier-300x116.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/email-verifier-1024x394.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/email-verifier-768x296.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/10\/email-verifier-1536x591.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>You can also manually add all addresses you want to verify. To do so, click the \u2018Add manually\u2019 tab and enter your contacts one by one to check them in scope.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/bulk-email-verifier.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/bulk-email-verifier.png\" alt=\"bulk email verification in snov.io made to prevent email bounce backs\" width=\"746\" height=\"179\" class=\"aligncenter wp-image-42405\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/bulk-email-verifier.png 1435w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/bulk-email-verifier-300x72.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/bulk-email-verifier-1024x246.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/bulk-email-verifier-768x185.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p><b>Step 2:<\/b> <b>Get your contacts verified<\/b><\/p>\n<p>After you upload your list or add contacts manually, click \u2018Verify\u2019 to start checking. Once the verification is complete, you\u2019ll see the verification status of all email addresses.<\/p>\n<p>Invalid addresses are marked in red, and risky ones are marked in orange. Green indicates valid contacts, while unverified addresses are displayed in grey.<\/p>\n<p><b>Step 3: Filter contacts<\/b><\/p>\n<p>Pick those addresses that turned out to be invalid for further spellcheck (if you are sure they belong to real people). If not, remove them from your list without delay to protect your sender reputation and avoid the email bounce back problem.<\/p>\n<p>Now add valid contacts to the existing list or click the Export button to download and save them for further use.<\/p>\n<h3>Reason #8. Your email address is blocked<\/h3>\n<p>Your messages may also bounce back if a receiving server has blocked your email. This acts as a \u201cred light,\u201d stopping your campaigns from reaching the intended inbox, while you receive a bounce back email in return:<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image3-2.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image3-2.png\" alt=\"email bounce back because of blocked message example\" width=\"746\" height=\"328\" class=\"aligncenter wp-image-22965\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image3-2.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image3-2-300x132.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/image3-2-768x338.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>As a rule, such a bounce occurs when the address you\u2019re sending to is associated with large corporations, government entities, educational institutions, and similar establishments.<\/p>\n<p>These organizations often have strict email policies, potentially blocking all incoming messages that are not part of their internal network.<\/p>\n<p><b>Solution:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Find alternative means of contacting these recipients.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ask them how you can become a part of their email network, so your messages are welcomed.<\/li>\n<\/ol>\n<p>Alternatively, you can agree on how you\u2019ll communicate with recipients further using other channels.<\/p>\n<h3>Reason #9. Your IP address is blocked<\/h3>\n<p>If servers detect any suspicious activity originating from your end, your IP may be blocked, preventing your messages from being delivered and resulting in a bounce-back email.<\/p>\n<p>This often happens if you\u2019re using a shared IP address (especially if you rely on free providers like Gmail, Yahoo, Zoho, and Outlook for outreach). In this scenario, if any shared user launches a spammy campaign, other users with shared IP addresses (including you) will be affected. Your domain and IP address may be blacklisted or blocked.<\/p>\n<p><b>Solution: <\/b><\/p>\n<ol>\n<li>Use a specialized checker to see if your domain and IP address are blacklisted: Spamhaus, Barracuda, Proofpoint, and others. This <a href=\"https:\/\/snov.io\/glossary\/email-blacklist\/\">email blacklist guide<\/a>, prepared by our outreach experts, explains how to do it step by step.<\/li>\n<li>Switch to a dedicated email address if possible and don\u2019t rely on a free provider for sending messages in bulk.<\/li>\n<\/ol>\n<p>You can run the <b>Blacklist test<\/b> integrated into the Snov.io Deliverability Check. Within seconds, you will see if your domain or sender IP has been found on any blacklists.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/deliverability.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/deliverability.png\" alt=\"Snov.io app screenshot showing the deliverability test results made to identify the email bounce back cause\" width=\"746\" height=\"401\" class=\"aligncenter wp-image-42406\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/deliverability.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/deliverability-300x161.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/deliverability-1024x550.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/deliverability-768x412.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/09\/deliverability-1536x825.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>Besides, Snov.io offers a powerful <a href=\"https:\/\/snov.io\/email-warm-up\">Email Warm-up<\/a> to help you gradually prepare your account for bulk sending. This tool simulates natural sending and receiving patterns, automatically increasing your email volume in a mild and safe way.<\/p>\n<p>You can also try a Premium warm-up, commanding Snov.io to exchange emails exclusively with business and corporate mailboxes. Plus, you can target particular providers, like Outlook or Gmail, to overcome bounces caused by domain-specific issues.<\/p>\n<h3>Reason #10. You have a low sender reputation score<\/h3>\n<p>Bounces you have already accumulated may already be a reason your sender reputation is down. As a result, you\u2019re becoming more vulnerable to <a href=\"https:\/\/snov.io\/blog\/how-to-avoid-spam-filters\/\">SPAM filters<\/a> and might get even more bounce backs.<\/p>\n<p><b>Solution:<\/b><\/p>\n<ol>\n<li>Monitor your current bounce rate and sender reputation score to see how you can improve your performance.<\/li>\n<li>Follow safe sending limits to avoid triggering spam filters or exceeding provider thresholds. Our experts recommend staging within the daily sending volume at <b>50\u2013100 emails per account <\/b>to avoid delivery issues.<\/li>\n<li>If you want to send in large volumes, consider distributing your outreach across multiple email accounts.<\/li>\n<\/ol>\n<p>Owing to the <b>Mailbox rotation<\/b> feature from Snov.io, for instance, you can send more messages in one campaign and diversify mailboxes for better efficiency. What\u2019s more, Snov.io automatically detects the match between your account and your recipients\u2019 providers during sending.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/New-Campaign-01-06-2025_01_19_PM.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/New-Campaign-01-06-2025_01_19_PM.png\" alt=\"provider matching feature in snov.io to improve email deliverability\" width=\"746\" height=\"354\" class=\"aligncenter wp-image-33880\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/New-Campaign-01-06-2025_01_19_PM.png 1920w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/New-Campaign-01-06-2025_01_19_PM-300x142.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/New-Campaign-01-06-2025_01_19_PM-1024x486.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/New-Campaign-01-06-2025_01_19_PM-768x364.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/New-Campaign-01-06-2025_01_19_PM-1536x729.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>That means your Gmail emails get delivered to Gmail recipients, while messages sent from Outlook magically go straight to Outlook users.<\/p>\n<p>How to calculate your email bounce rate<\/p>\n<p>To understand which email bounce rate is okay and when it\u2019s high time to fix bounce backs, let\u2019s figure out how to calculate it.<\/p>\n<p>It\u2019s not hard math to calculate bounce rate on your own:<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Count all bounced emails:<\/b> This is the total number of emails that didn\u2019t successfully reach the recipient\u2019s inbox for a specific period.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Count the total sent emails:<\/b> This represents all the emails you\u2019ve dispatched in the same period.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Divide and multiply:<\/b> Divide the number of bounced emails by the total sent emails. Multiply the result by 100 to get the percent value.<\/li>\n<\/ol>\n<p>The good news is that your marketing outreach tool calculates the email bounce rate for you, as a rule, so you won\u2019t do it manually \ud83d\ude42<\/p>\n<p>Anyway, let\u2019s look at how the calculation runs:<\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Imagine you\u2019ve sent out 10,000 campaigns. Out of these, 240 didn\u2019t make it to the recipients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">240 \/ 10000 = 0.24. \u20180.24\u2019 means that for every email you sent, 0.24 bounced.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, multiply that number by 100 to express it as a percentage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">0.24 * 100 = 2.4%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, your bounce rate is 2.4%.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>But how do you understand whether it\u2019s a good bounce rate or not?<\/p>\n<p>Let\u2019s address benchmarks.<\/p>\n<h2 id=\"what2\">What is an acceptable email bounce rate?<\/h2>\n<p>It all depends on the industry. The average benchmarks for soft and hard bounces across various industries, based on Brevo\u2019s 2025 report, look like this:<\/p>\n<div style=\"width: 100%; display: flex; justify-content: center; margin: 1em 0;\">\n<div style=\"width: 79.871%; max-width: 746px; border: 2px solid #d3d3d3; box-sizing: border-box; display: inline-block; background: #fff; padding: 0; margin: 0;\">\n<table style=\"width: 100%; border-collapse: collapse; border-spacing: 0; text-align: left; margin: 0; padding: 0;\">\n<thead>\n<tr style=\"background-color: #b3cdf5; border-bottom: 2px solid #d3d3d3;\">\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Industry<\/th>\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">Soft bounce rate<\/th>\n<th style=\"padding: 12px; width: 31.0811%;\">Hard bounce rate<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Culture and Arts<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">2.62%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.08%<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Travel and Tourism<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">3.21%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.09%<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Public administration<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">2.51%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.10%<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Hospitality and Leisure<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">3.05%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.11%<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Retail<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">2.96%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.13%<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Real Estate<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">3.39%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.13%<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Education<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">2.92%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.14%<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Telecom and Media<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">3.94%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.15%<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Energy and Utilities<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">3.44%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.16%<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Healthcare<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">3.16%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.18%<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Manufactoring<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">3.19%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.18%<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Professional Services<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">3.85%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.20%<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Construction<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">4.19%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.21%<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Ecommerce<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">6.45%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.22%<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Finance<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">4.40%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.24%<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3%;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Technology<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">3.94%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.32%<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.5946%;\">Marketing and Advertising<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 34.0541%;\">8.65%<\/td>\n<td style=\"padding: 12px; width: 31.0811%;\">0.34%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p>The average rate across industries is 3.6% for soft bounces and 0.19% for hard bounces. Therefore, the acceptable benchmark for email bounce rate is 1,89-2%. If your email bounce rate exceeds this number, it\u2019s time to focus on improving this metric.<\/p>\n<h2 id=\"how\">How to reduce your email bounce rate forever: a recommended checklist<\/h2>\n<p>Above, I shared how you can handle bounces depending on what caused them. In this chapter, let me share general tips for keeping your email bounce rate under control.<\/p>\n<h3>Maintain your email list hygiene<\/h3>\n<p>Keep your email list clean: remove invalid, outdated, and inactive email addresses, which will most likely bring you bounce backs soon. Use Snov.io\u2019s Verifier to check if addresses are valid before reaching out. This can save you from sending to addresses that are certain to bounce.<\/p>\n<h3>Avoid sending campaigns to purchased lists<\/h3>\n<p>I strongly recommend that you never try <a href=\"https:\/\/snov.io\/blog\/email-marketing-lists\/\">purchasing email lists<\/a>. These lists are likely to contain invalid or disengaged contacts, which can result in high bounce rates for you in several months or weeks.<\/p>\n<p><b>\ud83d\udd0e Expert tip <\/b><\/p>\n<p>If you\u2019re building your outreach list from scratch, always use reliable and trustworthy tools to collect addresses. With Snov.io <a href=\"https:\/\/snov.io\/extension\">Email Finder<\/a>, for example, you can collect high-quality leads from websites, company domains, and even LinkedIn in seconds.<\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/email-finder.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/email-finder.png\" alt=\"snov.io email finder for collecting valid emails to ensure good email deliverability\" width=\"680\" height=\"400\" class=\"aligncenter wp-image-38509\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/email-finder.png 2516w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/email-finder-300x176.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/email-finder-1024x602.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/email-finder-768x452.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/email-finder-1536x904.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/email-finder-2048x1205.png 2048w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/> <\/a><\/p>\n<p>The highest accuracy of search results is guaranteed: every address you find is automatically verified, ensuring bounce-free and effective outreach.<\/p>\n<h3>Use a double opt-in process<\/h3>\n<p>Encourage subscribers to confirm their email addresses through a <a href=\"https:\/\/snov.io\/glossary\/opt-in\/\">double opt-in process<\/a> (subscription form + confirmation emails). Thus, you ensure that all contacts you\u2019ve collected are valid and owned by subscribers.<\/p>\n<h3>Authenticate your account<\/h3>\n<p>Email service providers (ESPs) check authentication to evaluate senders\u2019 reputation. Messages that fail authentication checks may not only bounce but also trigger spam filters, affecting your sender reputation and deliverability. To avoid email bounce back messages, set up SPF, DKIM, and DMARC records in your domain\u2019s settings.<\/p>\n<h3>Segment your list<\/h3>\n<p>Segment your list based on various criteria: user behavior, demographics, engagement levels, past purchases, or other relevant factors. By grouping your subscribers based on shared characteristics, you increase your chances of reaching out with highly relevant messages.<\/p>\n<p>More tailored messages better resonate with your audience, resulting in a higher level of engagement. This signals to ESPs that your email content is engaging for recipients, which in turn lowers bounce rates.<\/p>\n<h3>Send regularly, but don\u2019t spam<\/h3>\n<p>Send to your list with a certain regularity, but not excessively. If you\u2019ve got a new account, warm it up. Start by sending no more than 20-30 emails per day and encourage your contacts to interact at any cost: open, read, click, and reply. Gradually increase your daily sending volume when you see improvements in engagement rates.<\/p>\n<p>What else can you do? Activate a random, longer delay between emails (e.g., between 120 and 180 seconds). This will help you avoid spam complaints, increase engagement, and reduce bounce rates.<\/p>\n<h3>Avoid spammy content<\/h3>\n<p>Your content matters for your email bounce rate as well. Here is what you can do in this direction:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoid spam-trigger words<\/b> in your email content (e.g., words like FREE, OFF, DISCOUNT). They are often taken for spam or too promotional by various service providers.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shy away from CAPS, bolded formatting, and exclamation marks.<\/b> They can signal that your campaigns are promotional or spammy.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do not use too many links.<\/b> Otherwise, you may be suspected of <a href=\"https:\/\/nordvpn.com\/blog\/what-is-phishing\/\" target=\"_blank\" rel=\"noopener\">phishing activity<\/a>, and the receiver\u2019s server will reject your messages, while you\u2019ll receive bounce back emails.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maintain a 60:40 text-to-image ratio.<\/b> Yes, HTML emails look great compared to dull, plain-text messages. However, HTML format is often associated with promotional marketing campaigns. So, you\u2019d better maintain a mixed ratio between the text and HTML <a href=\"https:\/\/www.manypixels.co\/blog\/get-a-designer\/graphic-design-subscription\" target=\"_blank\" rel=\"noopener\">images for your campaigns<\/a>.<\/li>\n<\/ul>\n<p>By following these recommendations, you can help prevent your emails from being flagged as spam, lowering your chances of getting an email bounce back.<\/p>\n<h3>Test deliverability, sender score, and spam rate before sending campaigns<\/h3>\n<p>Perform regular email deliverability, sender score, and spam rate checks to identify potential issues with delivery and spam. Ensure your sender score is 80 or higher. You can check it on a <i>Sender Score<\/i> platform.<\/p>\n<p>If tests show poor deliverability, sender score, or blacklisting problems, pause your active campaign and start a warm-up process for the email account that sends it.<\/p>\n<h3>Use multiple accounts for bulk sending<\/h3>\n<p>If your campaign targets thousands of leads, create additional sender accounts to avoid exceeding the limits. Even if you\u2019ve got up to 10 accounts, it won\u2019t be too much. Remember, sending more than 100 messages daily may cost you unwanted bounces and other deliverability issues.<\/p>\n<h3>Monitor your bounces regularly<\/h3>\n<p><b>Don\u2019t delete bounce back messages.<\/b> They help you understand which type of bounces you\u2019ve received and how to handle the situation accordingly.<\/p>\n<p>For your convenience, I\u2019ve summed up the most common bounce-back cases, categorized by SMTP error numbers. Each case includes a clear explanation, actionable solutions from our expert team, and the relevant Snov.io tools you can use for fixing bounce issues.<\/p>\n<div style=\"width: 100%; display: flex; justify-content: center; margin: 1em 0;\">\n<div style=\"width: 79.871%; max-width: 746px; border: 2px solid #d3d3d3; box-sizing: border-box; display: inline-block; background: #fff; padding: 0; margin: 0;\">\n<table style=\"width: 100%; border-collapse: collapse; border-spacing: 0; text-align: left; margin: 0; padding: 0;\">\n<thead>\n<tr style=\"background-color: #b3cdf5; border-bottom: 2px solid #d3d3d3;\">\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">Bounce back email<\/th>\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">Reason\/Meaning<\/th>\n<th style=\"padding: 12px; width: 40%;\">Solution<\/th>\n<\/tr>\n<\/thead>\n<tbody><!-- Soft bounces header --><\/p>\n<tr style=\"background: #b3cdf5; border-bottom: 2px solid #d3d3d3;\">\n<th colspan=\"3\" style=\"padding: 12px; text-align: left; width: 99.7297%;\">Soft bounces<\/th>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 421 (Server Temporarily Not Available)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">The mail queue is overloaded.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Resend the email at a later time. You can use the Snov.io Cold Email tool to automate retries.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 421 (Temporary Rejection. Reverse DNS for \u201cIP\u201d failed)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">Couldn\u2019t identify the PTR record.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Verify the sending IP\u2019s reverse DNS setup before resending. Run the free Deliverability test or check the domain health in your Snov.io account.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 452 (\u201cfromemail\u201d sender rejected. Too many messages for this connection ERR034)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">Exceeded sending limits.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Send from another account or in batches. To avoid this issue, distribute volume across multiple accounts, using Mailbox rotation in Snov.io.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 452 (\u201ctoemail\u201d requested action aborted: try again later \u2013 GL\/GL)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">Temporary failure due to greylisting.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Retry after delay. You can schedule your retries in Snov.io to get rid of repetitive tasks.<\/td>\n<\/tr>\n<p><!-- Hard bounces header --><\/p>\n<tr style=\"background: #b3cdf5; border-bottom: 2px solid #d3d3d3;\">\n<th colspan=\"3\" style=\"padding: 12px; text-align: left; width: 99.7297%;\">Hard bounces<\/th>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 550 (\u201cfromemail\u201d max messages per session)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">Exceeded email-sending limits.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Resend the email later. Check Snov.io recommendations for daily sending limits in your account settings and follow them in your campaigns to stay within safe boundaries.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 550 (\u201cfromemail\u201d sender rejected)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">Misformatted email address (missing @domain).<\/td>\n<td style=\"padding: 12px; width: 40%;\">Double-check the email format. Use Snov.io Email Verifier to validate and clean your email list.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 550 (\u201ctoemail\u201d recipient rejected GL\/BL)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">The sender is blacklisted by the recipient.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Your email address could have been blacklisted accidentally. Run Snov.io Deliverability check to identify blacklist status.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 550 (\u201ctoemail\u201d recipient rejected)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">The recipient\u2019s mailbox doesn\u2019t exist.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Remove or correct the invalid email address. Use Snov.io Verifier to detect invalid addresses before sending and prevent <em>hard bounces<\/em>.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">Reject SMTP 550 (\u201ctoemail\u201d recipient rejected \u2013 ERR016)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">The recipient is blocked due to spam, blacklist, or email limits.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Request the sender to check server logs for precise rejection reasons. Whitelist email on the recipient\u2019s end and try resending it.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 550 (\u201cfromemail\u201d sender rejected \u2013 ERR082)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">The sender is blocked due to spam, blacklist, or limits.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Similar to ERR016. Check server logs and try whitelisting the email address. Use Snov.io\u2019s Warm-up tool to build a strong <em>sender reputation<\/em>.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 550 (\u201cfromemail\u201d sender rejected \u2013 ERR081)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">Domain is blacklisted.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Attempt to get the domain whitelisted on the recipient\u2019s end.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 550 (\u201cfromemail\u201d suspect invalid mailer domain, please check your DNS records \u2013 ERR006-009)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">Issues with DNS Records of the \u2018From\u2019 email.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Confirm and correct DNS records. Ensure all records are updated. Try whitelisting the email address and resend your message.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 550 (\u201ctoemail\u201d recipient is invalid \u2013 ERR010-014)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">Issues with the \u2018To\u2019 email address or its DNS.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Instantly check the address with Snov.io Verifier or ask the recipient to confirm it.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">Error 550: You have reached the maximum number of messages per session.<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">Message limit reached for the session.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Wait and resend later. You can try multichannel outreach in Snov.io and use LinkedIn as a second platform for your outreach.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 552 (Remote MTA $ip: A URL contained in this message is blacklisted by Spamhaus DBL.)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">The URL in the email is blacklisted.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Remove the problematic URL and resend the email. Use the Snovio custom tracking domain to track opens, clicks, and unsubscribes, ensuring a secure look for the recipient\u2019s provider and preventing bounces.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 552 (virus-infected message rejected)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">The message is flagged as having a virus.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Include an opt-out option and validate recipient lists. If flagged in error, report the issue.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 552 (virus-infected message rejected)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">The sender attached a file format that is not allowed by the server (.bat .btm .cmd .com .cpl .dll .exe .lnk .msi .pif .prf .reg .scr .vbs).<\/td>\n<td style=\"padding: 12px; width: 40%;\">Include an opt-out option and validate recipient lists. If flagged in error, report the issue.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 554 (Connection refused \u2013 \u201cIP\u201d)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">Rejection based on CSI due to spam suspicion.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Check the sending IP\u2019s reputation on Cloudmark Sender Intelligence.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">SMTP 554 (Connection Rejected. Reverse DNS for \u201cIP\u201d does not exist)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">Missing PTR record, perceived as spam.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Confirm PTR records and check for potential IP blacklisting. Set up your DNS records and monitor your domain health in Snov.io.<\/td>\n<\/tr>\n<tr style=\"background: #f7f7f7;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 27.4324%;\">Reject connection SMTP 554 (rejected for policy reasons)<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3; width: 32.2973%;\">The sender is suspected of spam or has authenticity issues.<\/td>\n<td style=\"padding: 12px; width: 40%;\">Check if the IP is on the Spamhaus Policy Block List and address it accordingly. Also, use the Deliverability Check tool in Snov.io and fix the issues found during the test.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p>You can refer to this table whenever you need quick assistance with bounce back emails.<\/p>\n<h2 id=\"key\">Key takeaways<\/h2>\n<p>Bounce back emails are a sign that your messages can\u2019t be delivered at this moment. While soft bounces are a temporary issue that may be solved, hard bounces signal permanent issues like invalid emails or blocked domains.<\/p>\n<p>Bounces can be and should be prevented. Here\u2019s what you can do by accompanying your strategy with Snov.io tools:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Send email campaigns and detect bounces instantly<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Pause sendouts automatically if issues persist<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Verify your contact lists so you can remove all invalid or risky addresses<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Check email authentication and domain health<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Test email deliverability and spam rates to identify and resolve issues promptly<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Warm up your account, preparing it for safe bulk sending<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Connect multiple accounts and rotate them smartly to keep up with sending limits<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Send multichannel campaigns catching unavailable recipients on LinkedIn.<\/li>\n<\/ul>\n<p>All these and more opportunities are available on any Snov.io plan \u2013 just get on board and enjoy your bounce-less activity to the fullest!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out why your emails bounce back and learn how to solve most typical SMTP errors. Get actionable tips on how to reduce bounce rate and improve email deliverability with Snov.io tools.<\/p>\n","protected":false},"author":30,"featured_media":42412,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1929],"tags":[4,15,1164],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/22945"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=22945"}],"version-history":[{"count":33,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/22945\/revisions"}],"predecessor-version":[{"id":51529,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/22945\/revisions\/51529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/42412"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=22945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=22945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=22945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}