{"id":23298,"date":"2023-11-01T06:02:34","date_gmt":"2023-11-01T03:02:34","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=23298"},"modified":"2024-10-10T15:50:48","modified_gmt":"2024-10-10T12:50:48","slug":"lead-nurturing","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/lead-nurturing\/","title":{"rendered":"Lead Nurturing Strategy Inside Out: Process, Examples, Best Practices, Tools"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Okay, you\u2019ve <\/span><a href=\"https:\/\/snov.io\/blog\/email-lead-generation-with-snovio\/\"><span style=\"font-weight: 400;\">gathered a solid base of leads<\/span><\/a><span style=\"font-weight: 400;\">. Awesome! Now what? The worst thing you can do is pitch your product to all of them. Instead, you need to think about the effective lead nurturing strategy that would help you guide your leads to the stage where they&#8217;re thinking, &#8220;Hey, I really need what they&#8217;re offering.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, I\u2019ll do my best to tell you all you need to know about the lead nurturing process, lead nurturing strategy, and lead nurturing best practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeah, you&#8217;ll see that phrase\u2014a lot, but it&#8217;s worth it, I promise. \ud83d\ude42\u00a0<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What is lead nurturing?<\/a><\/li>\n<li><a href=\"#lead\">Lead nurturing vs. lead generation<\/a><\/li>\n<li><a href=\"#why\">Why lead nurturing matters<\/a><\/li>\n<li><a href=\"#how\">How to create a lead nurturing strategy step by step<\/a><\/li>\n<li><a href=\"#types\">Types of lead nurturing campaigns<\/a><\/li>\n<li><a href=\"#practices\">Lead nurturing best practices<\/a><\/li>\n<li><a href=\"#tools\">Lead nurturing tools and technologies<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is lead nurturing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with the <\/span><span style=\"font-weight: 400;\">lead nurturing definition<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Lead nurturing<\/b><span style=\"font-weight: 400;\"> is the process of building and maintaining relationships with potential customers throughout the stages of the <\/span><a href=\"https:\/\/snov.io\/glossary\/sales-funnel\/\"><span style=\"font-weight: 400;\">sales funnel<\/span><\/a><span style=\"font-weight: 400;\">. Its mechanism presupposes that you focus on the real needs of your leads and engage with them until they\u2019re ready to buy your product, while educating them on your brand and its value.<\/span><\/p>\n<h2 id=\"lead\"><span style=\"font-weight: 400;\">Lead nurturing vs. lead generation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lead nurturing and lead generation are two interconnected components of the sales and marketing process, each playing a crucial role in converting prospects into customers.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/glossary\/lead-generation\/\"><b>Lead generation<\/b><\/a><span style=\"font-weight: 400;\"> comes first and boils down to attracting and capturing leads who have shown interest in what you&#8217;ve got. It focuses on the initial stages of the buyer&#8217;s journey, where your aim is to fill the sales pipeline with a pool of qualified leads and initiate the relationship with potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you&#8217;ve said your hellos, you start the <\/span><b>lead nurturing<\/b><span style=\"font-weight: 400;\"> process, fostering and strengthening this relationship over time, building trust with your leads, and ultimately moving them closer to a purchase decision.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23459\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1698850886.png\" alt=\"Lead nurturing\" width=\"700\" height=\"730\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1698850886.png 700w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1698850886-288x300.png 288w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why lead nurturing matters: top lead nurturing statistics as of 2024<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I like numbers. They help realize where to focus and what goals to pursue. So, when it comes to nurturing those precious leads, here\u2019s why you should sit up and pay attention:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Lead nurturing helps generate <\/b><a href=\"https:\/\/aovup.com\/stats\/lead-nurturing\/#:~:text=Lead%20nurturing%20helps%20companies%20generate,aren&#039;t%20ready%20to%20buy.\" target=\"_blank\" rel=\"noopener\"><b>50%<\/b><\/a><b> more sales-ready leads at 33% lower costs.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Picture this: You and \u0421ompany N start with the same number leads. But you contribute to an effective lead nurturing strategy \u2013 unlike your competitor\u2013 so you\u2019ll get more leads who will be ready to buy your product at the end of the sales cycle, spending less money on the process than \u0421ompany N:)<\/span><\/li>\n<li><b>Nurtured leads make <\/b><a href=\"https:\/\/aovup.com\/stats\/lead-nurturing\/#:~:text=Lead%20nurturing%20helps%20companies%20generate,aren&#039;t%20ready%20to%20buy.\" target=\"_blank\" rel=\"noopener\"><b>47%<\/b><\/a><b> larger purchases than non-nurtured leads.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Not only will more leads be ready to buy your solution, but you\u2019ll actually get more sales at the end of the day.<\/span><\/li>\n<li><a href=\"https:\/\/aovup.com\/stats\/lead-nurturing\/#:~:text=Lead%20nurturing%20helps%20companies%20generate,aren&#039;t%20ready%20to%20buy.\" target=\"_blank\" rel=\"noopener\"><b>79%<\/b><\/a><b> of marketing leads don\u2019t convert into sales<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The culprit? A lack of a lead nurturing program. And that\u2019s the moment of a cold shower. Imagine what you\u2019re losing if you neglect to provide a strong lead nurturing mechanism in your company.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/TgOYjtgKpS9jAytUlh\" width=\"480\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/Friends-friends-TgOYjtgKpS9jAytUlh\" target=\"_blank\" rel=\"noopener\">via GIPHY<\/a><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to create a lead nurturing strategy step by step<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, you&#8217;re on board with the whole &#8220;lead nurturing&#8221; thing, right? Here\u2019s a friendly guide to creating a lead nurturing strategy step by step, with clear actions and lead nurturing examples.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 1. Set purposeful lead nurturing goals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your ship can\u2019t reach the shore if you don\u2019t plan the route, right? The same is true with your lead nurturing process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An effective strategy starts with the goal. Remember that your lead nurturing goals should be measurable and align with your overall sales or <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">. Determine the specific outcomes you want to get, define the criteria for an effective lead-nurturing campaign, and outline the actionable steps that you expect your leads to follow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, your lead nurturing goal might look like this:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Increase engagement and move 30% of your leads from the awareness to the consideration stage within a quarter.<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">Step 2. Do lead scoring<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here&#8217;s the thing: Not all leads you generate are equally important for your sales funnel. You should sift through the list and cherry-pick the high quality leads.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u2192 Check out <\/span><\/i><a href=\"https:\/\/snov.io\/blog\/lead-qualification-with-snovio\/\"><i><span style=\"font-weight: 400;\">how to refine your leads with Snov.io<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The best way to qualify your leads is to use the lead scoring system. It allows you to evaluate leads by assigning each of them a score based on the level of their readiness to buy your solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">You\u2019ve got a list of criteria to assess how your leads fit your company (say, their social media interactions or behavior on your website). Assign numerical values to each of these criteria. Leads with the highest scores will suit you for further lead nurturing.\u00a0<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">Step 3. Create buyer personas<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a must-have point in your lead nurturing plan as it allows you to create content that will be specifically tailored for each buyer type. Your task is to <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">identify buyer personas<\/span><\/a><span style=\"font-weight: 400;\"> and think what lead nurturing content to use for each persona.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">One of your personas is a marketing manager in the USA with 8+ years of experience. Bombarding them with basic marketing content? Nah! How about something more sophisticated: guides on advanced digital marketing strategies, case studies, podcasts featuring marketing thought leaders, or monthly webinars featuring industry experts?\u00a0<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">Step 4. Create relevant content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With your personas in hand, it\u2019s time to craft content that would resonate with each buyer type, depending on where they are in their buyer journey. <\/span><span style=\"font-weight: 400;\">Personalization<\/span><span style=\"font-weight: 400;\"> is your key to success at this stage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">You\u2019ve decided to create a lead-nurturing email campaign to help your lead feel closer to your company through your webinar with a marketing expert. Now, you need to think over a chain of personalized email messages that would 1) invite a prospect, 2) remind them of a webinar, 3) ask for feedback after the webinar, etc.<\/span><\/i><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Create automated email sequences in no time<\/p>\n<p class=\"content-banner__description\">Use Snov.io Email Drip Campaigns<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Flead-nurturing&amp;cta_type=banner\">Try today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/es.png\" alt=\"Create automated email sequences in no time\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h3><span style=\"font-weight: 400;\">Step 5. Launch lead nurturing campaigns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Content prepped? Check. Now, set up your campaigns across various platforms, <\/span><a href=\"https:\/\/snov.io\/blog\/integrating-email-marketing-and-social-media\/\"><span style=\"font-weight: 400;\">integrating emails, social media posts<\/span><\/a><span style=\"font-weight: 400;\">, videos, you name it. This will help you grow engagement with your leads, boost your brand recognition, and build trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Launch a nurturing email campaign, run a text-and-video blog with valuable guides, and make social media posts where you\u2019ll share industry trends and success stories. And hey, why not create some LinkedIn groups for networking for a touch of exclusivity?<\/span><\/i><\/p>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/4.b2b-1.jpg\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/4.b2b-1.jpg 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/4.b2b-1-300x150.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/4.b2b-1-1024x512.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/4.b2b-1-768x384.jpg 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/social-selling-on-linkedin\/\">Social Selling On LinkedIn: A Step-By-Step Guide<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">12\/02\/2026<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/PQrMDEodcU7PXCvZdoFvouBYlIbJQmvNfSpJRAeU-scaled.jpg\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"Guide To Social Selling: How To Convert Leads Into Sales On Social Media\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/PQrMDEodcU7PXCvZdoFvouBYlIbJQmvNfSpJRAeU-scaled.jpg 2560w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/PQrMDEodcU7PXCvZdoFvouBYlIbJQmvNfSpJRAeU-300x150.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/PQrMDEodcU7PXCvZdoFvouBYlIbJQmvNfSpJRAeU-1024x512.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/PQrMDEodcU7PXCvZdoFvouBYlIbJQmvNfSpJRAeU-768x384.jpg 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/PQrMDEodcU7PXCvZdoFvouBYlIbJQmvNfSpJRAeU-1536x768.jpg 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/PQrMDEodcU7PXCvZdoFvouBYlIbJQmvNfSpJRAeU-2048x1024.jpg 2048w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/guide-to-social-selling\/\">Guide To Social Selling: How To Convert Leads Into Sales On Social Media<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">26\/02\/2025<\/p>    <\/div>\r\n<\/div><\/div>\n<h3><span style=\"font-weight: 400;\">Step 6. Track results and optimize<\/span><\/h3>\n<p><a href=\"https:\/\/snov.io\/email-tracker\"><span style=\"font-weight: 400;\">Track results<\/span><\/a><span style=\"font-weight: 400;\"> from your lead nurturing campaign to measure how successful your lead nurturing process is. This will allow you to see what went wrong and improve your effort and goals if necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">If your lead nurturing campaign has not brought you the desired results, focus on the most problematic areas and do A\/B testing to understand which version is more effective. This will help you avoid bottlenecks next time and get more conversions.<\/span><\/i><\/p>\n<div class=\"content-banner secondary\">\n<p class=\"content-banner__title\">Need to A\/B test your emails?<\/p>\n<p class=\"content-banner__description\">Let Snov.io help you<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Flead-nurturing&amp;cta_type=banner\">Try Snov.io for A\/B testing<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/\u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0430-\u0456\u043c\u0435\u0439\u043b\u0456\u0432.png\" alt=\"Need to A\/B test your emails? \" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h2 id=\"types\"><span style=\"font-weight: 400;\">Types of lead nurturing campaigns<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Randomly throwing content into the sales funnel won&#8217;t make your lead nurturing process work like a charm. In this chapter, I\u2019ll share <\/span><b>the most effective types of lead nurturing campaigns<\/b><span style=\"font-weight: 400;\"> to be used at every stage of the funnel.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Stage 1. Awareness<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">During this stage, lead nurturing aims to educate and engage prospects who are just discovering your brand. Focus on providing valuable and relevant content that addresses their pain points, establishes your expertise, and fosters brand awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use blog posts, educational resources, and introductory content to lay the foundation for a positive and informed customer journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Two types of campaigns fit this stage:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Welcome campaigns<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This is a series of messages whereby you start by confirming and thanking the prospect for signing up as a subscriber and end when the lead starts actively interacting with your brand \u2013 by visiting your website, social media pages, or blog.<\/span><\/p>\n<figure id=\"attachment_23304\" aria-describedby=\"caption-attachment-23304\" style=\"width: 657px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23304 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1697832597.png\" alt=\"Welcome campaign\" width=\"657\" height=\"676\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1697832597.png 657w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1697832597-292x300.png 292w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/><figcaption id=\"caption-attachment-23304\" class=\"wp-caption-text\"><em>An example of a <a href=\"https:\/\/snov.io\/blog\/welcome-email-template\/\">welcome email <\/a><\/em><\/figcaption><\/figure>\n<p><i><span style=\"font-weight: 400;\">\u2192 Need some inspo? Discover the<\/span><\/i><a href=\"https:\/\/snov.io\/blog\/welcome-email-template\/\"><i><span style=\"font-weight: 400;\"> top 10 welcome email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for a robust start.<\/span><\/i><\/p>\n<h4><span style=\"font-weight: 400;\">Educational campaigns<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You should put them into action as soon as you\u2019ve segmented your list of leads and defined your buyer personas. The aim of educational campaigns is to capture attention, showcase your brand&#8217;s knowledge, and build the foundation for a lasting relationship while prospects are moving through the awareness stage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content you can share in your educational campaigns includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expert-crafted blog posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digestible guides and ebooks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Handy checklists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Interactive <a href=\"https:\/\/www.leadquizzes.com\/blog\/how-to-create-quiz-lead-magnet\/\" target=\"_blank\" rel=\"noopener\">quiz lead magnet<\/a> and surveys<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insight-packed webinars<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podcasts<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_23306\" aria-describedby=\"caption-attachment-23306\" style=\"width: 883px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23306 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image11.png\" alt=\"Educational campaign\" width=\"883\" height=\"232\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image11.png 883w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image11-300x79.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image11-768x202.png 768w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><figcaption id=\"caption-attachment-23306\" class=\"wp-caption-text\"><em>An example of a podcast from Snov.io<\/em><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Stage 2. Consideration<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lead nurturing at the consideration stage shifts towards providing more detailed and specific information to prospects actively evaluating solutions. The focus is on guiding them through the decision-making and buying process and connecting them to your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this stage, focus on the following campaigns:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Promotional campaigns<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Such campaigns aim to address how your product or service can solve a lead\u2019s problem, answering all the questions prospective customers might have about your solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this stage, you should share service or product-related content, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free trials or samples<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Case studies and testimonials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinars (unlike educational webinars, these must be webinars that focus specifically on your product\/service value)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FAQs and product recommendations<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_23307\" aria-describedby=\"caption-attachment-23307\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23307\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image10.png\" alt=\"Promotional campaigns\" width=\"850\" height=\"588\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image10.png 1166w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image10-300x207.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image10-1024x708.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image10-768x531.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-23307\" class=\"wp-caption-text\"><em>An example of case studies from Snov.io<\/em><\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">Discovery campaigns<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The main goal of these campaigns is to draw your lead to a <\/span><a href=\"https:\/\/snov.io\/glossary\/discovery-call\/\"><span style=\"font-weight: 400;\">discovery call<\/span><\/a><span style=\"font-weight: 400;\"> or a demo. The most effective way to nurture leads with this campaign is to use discovery ads. They are designed to appear across various Google properties and platforms, such as YouTube, Gmail, and the Discover feed, targeting audiences based on their interests, behaviors, and demographics.\u00a0<\/span><\/p>\n<figure id=\"attachment_23308\" aria-describedby=\"caption-attachment-23308\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23308 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image6.png\" alt=\"Discovery campaigns\" width=\"600\" height=\"500\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image6.png 600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image6-300x250.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-23308\" class=\"wp-caption-text\"><em>An example of a <a href=\"https:\/\/neilpatel.com\/blog\/google-discovery-ads\/\" target=\"_blank\" rel=\"noopener\">Google discovery ad<\/a><\/em><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Stage 3. Conversion\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At this stage, a lead knows everything about your product and brand, so what you need to do is produce the last wow-impression that will make a lead buy your offering. Your lead nurturing efforts here should focus on boosting your lead\u2019s confidence in your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s look at the kinds of campaigns that could yield great results:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Authority perception campaigns<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">These campaigns should be based on social proof to reassure leads buying your product will be a great choice. What\u2019s more, you should remind your leads about your competitive advantage to prevent them from going to other company\u2019s websites.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b><i>What\u2019s social proof in marketing\/sales?<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Social proof is all about the influence of feedback, reviews, testimonials, or endorsements on your decision to trust and connect with a product, service, or brand.\u00a0<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Here is the lead nurturing content you can use:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testimonials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Service comparisons<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Honorable mentions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posts about recent awards won<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_23310\" aria-describedby=\"caption-attachment-23310\" style=\"width: 704px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23310 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1697832919.png\" alt=\"Authority perception campaigns\" width=\"704\" height=\"874\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1697832919.png 704w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1697832919-242x300.png 242w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><figcaption id=\"caption-attachment-23310\" class=\"wp-caption-text\"><em>An example of the Snov.io post about a recent award won<\/em><\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">Special offer\/discount campaigns<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Here\u2019s the thing. Leads might have various objections you need to handle during your sales pitch. If their main objection is price, there are high chances you\u2019ll need to put some effort at the final stage of the funnel to demonstrate you care about their worries \u2013 that\u2019s all about special offer\/discount campaigns that have proven effective at the conversion stage.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9COX6oiN2T8?si=sg8o5nINOX0H8aeX\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">You can offer your leads a free trial\/plan, limited-time offers, or exclusive discounts to keep them in the game and make a purchase decision.\u00a0<\/span><\/p>\n<figure id=\"attachment_23316\" aria-describedby=\"caption-attachment-23316\" style=\"width: 668px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23316 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1698029169.png\" alt=\"Special offer campaigns\" width=\"668\" height=\"288\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1698029169.png 668w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1698029169-300x129.png 300w\" sizes=\"(max-width: 668px) 100vw, 668px\" \/><figcaption id=\"caption-attachment-23316\" class=\"wp-caption-text\"><em>An example of a free trial offering from <a href=\"https:\/\/snov.io\/pricing\">Snov.io<\/a><\/em><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Stage 4. Retention<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that your leads have been successfully nurtured and become your paying customers, your nurturing campaign should stop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What? Did you believe it?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No, my dear, your nurturing campaign must go on. \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to maintain active communication with them to ensure they become loyal to your company and are ready to repeat their purchase. So now, you\u2019re entering a new stage \u2013 <\/span><b>customer nurturing<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the type of your business, you can run the following campaigns on the <\/span><a href=\"https:\/\/snov.io\/blog\/customer-retention-rate\/\"><span style=\"font-weight: 400;\">retention stage<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Customer onboarding campaigns<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This campaign is aimed at introducing new users to your product or service seamlessly. Utilize onboarding emails, tutorials, and personalized support to guide them through key features and ensure a positive first experience with your company.\u00a0<\/span><\/p>\n<figure id=\"attachment_23317\" aria-describedby=\"caption-attachment-23317\" style=\"width: 583px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23317 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1698029345.png\" alt=\"Customer onboarding campaign\" width=\"583\" height=\"570\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1698029345.png 583w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1698029345-300x293.png 300w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><figcaption id=\"caption-attachment-23317\" class=\"wp-caption-text\"><em>Example of an onboarding email from Snov.io<\/em><\/figcaption><\/figure>\n<p><i><span style=\"font-weight: 400;\">\u2192 <\/span><\/i><a href=\"https:\/\/snov.io\/blog\/email-drip-campaign-examples\/\"><i><span style=\"font-weight: 400;\">Get the top 10 examples of email drip campaigns for your business<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<h4><span style=\"font-weight: 400;\">Contract renewal reminder campaigns<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If your company offers a subscription or contract-based service, you can effectively use a contract renewal reminder campaign. For example, you can send an <\/span><a href=\"https:\/\/snov.io\/blog\/price-increase-letter\/\"><span style=\"font-weight: 400;\">email message<\/span><\/a><span style=\"font-weight: 400;\"> where you remind them of the good times, highlight the perks of staying on board, and seal the deal for another term.<\/span><\/p>\n<figure id=\"attachment_23318\" aria-describedby=\"caption-attachment-23318\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23318\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image2-1.png\" alt=\"Contract renewal reminder campaigns\" width=\"750\" height=\"689\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image2-1.png 1202w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image2-1-300x276.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image2-1-1024x941.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image2-1-768x705.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-23318\" class=\"wp-caption-text\">Subscription renewal email example from Fathom<\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">Re-engagement campaigns<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Re-engagement campaigns can be an effective way to reach out to those customers who haven\u2019t engaged with you after a purchase and bring them back on board. Your main goal is to remind users of your product\/service and encourage them to take action &#8211; visit your website, update their preferences, provide feedback, or make another purchase.<\/span><\/p>\n<figure id=\"attachment_23319\" aria-describedby=\"caption-attachment-23319\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23319 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1698029501.png\" alt=\"Re-engagement campaigns\" width=\"680\" height=\"689\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1698029501.png 680w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1698029501-296x300.png 296w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-23319\" class=\"wp-caption-text\">Example of a re-engagement email from Duolingo<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Your <\/span><a href=\"https:\/\/snov.io\/blog\/re-engagement-email\/\"><span style=\"font-weight: 400;\">re-engagement campaigns<\/span><\/a><span style=\"font-weight: 400;\"> can be anything &#8211; from email drips and retargeted ads to good old social media engagement.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u2192 Learn more about <\/span><\/i><a href=\"https:\/\/snov.io\/blog\/awareness-consideration-decision-what-to-convert-with-at-each-stage\/\"><i><span style=\"font-weight: 400;\">how to convert leads throughout every stage of the f<\/span><\/i><i><span style=\"font-weight: 400;\">unnel<\/span><\/i><\/a><\/p>\n<h2 id=\"practices\"><span style=\"font-weight: 400;\">Lead nurturing best practices<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lead nurturing is a complex and complicated process, so apart from a clear step-by-step plan, you need to keep in mind some working tactics that would help you nurture future customers like a pro:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Understand your buyer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You should clearly understand how your leads move through all the sales funnel stages and tailor your content for each phase. Knowing your <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-create-an-ideal-customer-profile\/\"><span style=\"font-weight: 400;\">ideal customer<\/span><\/a><span style=\"font-weight: 400;\"> is crucial to the success of the lead nurturing process. Dive into their challenges, resonate with their pain points, and fine-tune your approach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask your prospects about their interests and challenges and analyze past marketing campaigns to define which lead-nurturing content brought you the best results \u2013 just be where your potential buyer is.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Plan your lead nurturing process<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">I\u2019ll never stop saying that you need a thorough <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-create-sales-plan\/\"><span style=\"font-weight: 400;\">plan<\/span><\/a><span style=\"font-weight: 400;\"> before you start your lead nurturing campaign. Above, I\u2019ve shared an example of a step-by-step lead nurturing strategy. Do it for your process, too. Think of every step, what you\u2019ll do, what resources you need, and what results you want.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Align sales and marketing strategies<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When <\/span><a href=\"https:\/\/snov.io\/blog\/sales-and-marketing-alignment-smarketing\/\"><span style=\"font-weight: 400;\">sales and marketing sync up<\/span><\/a><span style=\"font-weight: 400;\"> for lead nurturing, it&#8217;s like creating a tag team for customer engagement. They share the same game plan, ensuring messages are consistent and the customer journey flows seamlessly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This teamwork prevents wasted efforts, allowing for timely follow-ups and adaptability to changing trends. With shared metrics, sales and marketing teams stay accountable and adapt lead nurturing strategies on the fly. It&#8217;s like a dynamic duo\u2014sales team focuses on hot leads, the marketing team refines its approach, and together, they boost the overall conversion rate.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Use multichannel strategies<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Focus on those platforms your leads use every day \u2013 emails, social media, mobile apps. By combining social media, <\/span><a href=\"https:\/\/snov.io\/blog\/successful-outreach-with-snovio\/\"><span style=\"font-weight: 400;\">email outreach<\/span><\/a><span style=\"font-weight: 400;\">, and paid retargeting, you get a multichannel lead nurturing strategy that will work much more effectively than an omnichannel approach.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Send lead nurturing emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that lead nurturing emails get <\/span><a href=\"https:\/\/aovup.com\/stats\/lead-nurturing\/#:~:text=Nurtured%20leads%20produce%2C%20on%20average,responses%20than%20standalone%20email%20blasts.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">4-10<\/span><\/a><span style=\"font-weight: 400;\"> more responses than standalone email blasts? That\u2019s a sound reason to leverage email marketing for lead nurturing. With emails, you can ensure leads engage with your brand regularly \u2013 provided you personalize your email campaigns, of course.<\/span><\/p>\n<div class=\"content-banner third\">\n<p class=\"content-banner__title\">Nurturing leads with email campaigns pays off!<\/p>\n<p class=\"content-banner__description\">Use Snov.io to create effective email sequences powered with AI<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Flead-nurturing&amp;cta_type=banner\">Try Snov.io today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/07\/Email-AI-1.png\" alt=\"Nurturing leads with email campaigns pays off!\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Elaborate on every element of your email so it looks as if you\u2019ve created it for a specific person (no matter how many leads you\u2019ve got in your list). <\/span><a href=\"https:\/\/snov.io\/blog\/best-email-subject-lines-for-sales\/\"><span style=\"font-weight: 400;\">Subject line<\/span><\/a><span style=\"font-weight: 400;\">, email opening, email body tailored up to the preferences of your lead \u2013 all this will help you shine in the inbox of your prospective customers.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Follow up with leads immediately<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What I mean here is that you need to promptly reach out to your lead upon noticing their interaction with your company. They\u2019ve visited your landing or social media page? Subscribed to get more notifications about your product? That\u2019s a signal you need to get in touch with them swiftly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact the interested lead via phone, email, or messenger and appeal to their actions as a hook to tie up conversation and develop relationships.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Rely on customer feedback<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your existing customers can help you nurture your prospective customers. All you need to do is <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-ask-for-reviews\/\"><span style=\"font-weight: 400;\">ask them to share their experience<\/span><\/a><span style=\"font-weight: 400;\"> with your product. As soon as a customer has bought your solution, ask them which factors pushed them to purchase. You\u2019ll use this information later to your advantage while working on a lead-nurturing campaign for new leads.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Schedule your touchpoints<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, you need to plan not only your lead nurturing strategy but <\/span><a href=\"https:\/\/snov.io\/blog\/customer-touchpoints\/\"><span style=\"font-weight: 400;\">every touchpoint<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 by scheduling your interactions. Sending email lead nurturing campaigns? Schedule them so that your leads get every new email within a chain based on their timing and frequency preferences.\u00a0<\/span><\/p>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/DONE-1-2-min-1536x768-1.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\u00bfCu\u00e1l es la frecuencia del correo electr\u00f3nico ideal?\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/DONE-1-2-min-1536x768-1.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/DONE-1-2-min-1536x768-1-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/DONE-1-2-min-1536x768-1-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/DONE-1-2-min-1536x768-1-768x384.png 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/email-frequency-best-practices\/\">Email Frequency: Best Practices For Email Marketers<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">2\/09\/2025<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_3846-scaled.jpg\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"Best Time To Send Email (According To Science)\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_3846-scaled.jpg 2560w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_3846-300x150.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_3846-1024x512.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_3846-768x384.jpg 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_3846-1536x768.jpg 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_3846-2048x1024.jpg 2048w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/best-time-to-send-email-according-to-science\/\">Best Time To Send Email (According To Science)<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">25\/10\/2024<\/p>    <\/div>\r\n<\/div><\/div>\n<h3><span style=\"font-weight: 400;\">9. Use lead nurturing automation tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sure, immediate follow-ups and personal touches are key, but if you&#8217;re scaling up, automation is the way to go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you want to automate your lead nurturing email campaign, you can rely on <a href=\"https:\/\/snov.io\/cold-email\"><span data-sheets-root=\"1\">Snov.io cold email<\/span><\/a><\/span><span style=\"font-weight: 400;\">, which will help you create a chain of personalized, AI-powered emails in no time, while scheduling your campaign based on the needs of your lead.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also program email sending so that every next message will be sent as soon as the lead reacts to your previous email.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23322\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image8.png\" alt=\"Snov.io Drips\" width=\"750\" height=\"467\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image8.png 850w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image8-300x187.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/image8-768x478.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2 id=\"tools\"><span style=\"font-weight: 400;\">Lead nurturing tools and technologies<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Speaking about automation, I feel you deserve to learn more about the tools you can utilize to streamline your lead-nurturing campaigns. This chapter will be dedicated to lead nurturing software and technologies to help you automate your campaigns.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">CRM Software<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CRM allows you to keep all information about leads in one place, do lead scoring, track how leads are moving through the <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-manage-your-sales-pipeline\/\"><span style=\"font-weight: 400;\">pipeline<\/span><\/a><span style=\"font-weight: 400;\">, and check how your campaigns are performing. This way, you can take total control of your lead nurturing process, always remember about timely follow-ups, and modify your lead nurturing strategy on the go if anything goes wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, with <\/span><a href=\"https:\/\/snov.io\/sales-crm\"><span style=\"font-weight: 400;\">Snov.io CRM<\/span><\/a><span style=\"font-weight: 400;\"> (it\u2019s free for all users), you can organize your leads in folders, keep track of all the detailed information about them, see all the touchpoints at every stage of the funnel \u2013 all with the team view to align marketing and sales for successful lead nurturing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23323\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1698029779.png\" alt=\"Snov.io CRM\" width=\"745\" height=\"457\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1698029779.png 745w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/1698029779-300x184.png 300w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you need advanced functionality, you can try other (paid) CRM solutions, like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.salesforce.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Salesforce<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.zoho.com\/crm\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zoho<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Farotech<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Marketing automation software<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing automation tools are absolute heroes when it comes to successful lead nurturing. With email automation, in particular, you can segment your target audience based on behavior and preferences, craft engaging emails that guide leads through the sales funnel, automate follow-ups, and analyze metrics for continuous optimization and increased conversion rates.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b><i>Did you know<\/i><\/b><i><span style=\"font-weight: 400;\"> that <\/span><\/i><i><span style=\"font-weight: 400;\">66%<\/span><\/i><i><span style=\"font-weight: 400;\"> of marketers use marketing automation for lead nurturing?<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Above, I\u2019ve already mentioned how <a href=\"https:\/\/snov.io\/cold-email\">Snov.io cold email software<\/a><\/span><span style=\"font-weight: 400;\">\u00a0can help you create and schedule your lead nurturing campaigns so that every lead in your list gets a personalized nurturing email based on their behavior and preferences. Meanwhile, you save lots of time as Snov.io automates the game for you and powers it with AI.<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">I create all the emails you need<\/p>\n<p class=\"content-banner__description\">I am Snov.io Email AI Writer<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Flead-nurturing&amp;cta_type=banner\">Try me today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/07\/Email-AI-2.png\" alt=\"I create all the emails you need\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Other marketing automation tools you can use for lead nurturing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keap<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.activecampaign.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">ActiveCampaign<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/business.adobe.com\/ca\/products\/marketo\/adobe-marketo.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Marketo<\/span><\/a><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lead nurturing is akin to nurturing a plant, ensuring it grows from a tiny seed to a full-fledged tree. It\u2019s about cultivating a relationship at every touchpoint, ensuring leads mature into loyal customers. With the right strategies and tools like Snov.io, you can perfect the art of lead nurturing, blending human touch with AI precision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to step up your game?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlock the secrets of lead nurturing with expert strategies and benefits, fostering personalized connections with clients and leads throughout the sales funnel.<\/p>\n","protected":false},"author":30,"featured_media":23457,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470],"tags":[30,1360,8],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/23298"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=23298"}],"version-history":[{"count":0,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/23298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/23457"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=23298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=23298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=23298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}