{"id":23587,"date":"2023-11-13T22:45:07","date_gmt":"2023-11-13T19:45:07","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=23587"},"modified":"2026-03-18T17:39:39","modified_gmt":"2026-03-18T14:39:39","slug":"email-sequence","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/email-sequence\/","title":{"rendered":"Cold Email Sequences: Best Practices and Examples"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When dealing with email marketing automation, you\u2019ve most likely come across the term \u2018email drip campaign\u2019 more than once. However, some sources highlight another term, \u2018email sequence,\u2019 and never mention email drip campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If this has left you puzzled, this post is for you. In this article, I\u2019ll explain the difference between these two notions, focusing more on email sequences, how to build them, their various types, and some illustrative examples.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Off we go!<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What is an email sequence?<\/a><\/li>\n<li><a href=\"#difference\">Difference between email drip campaign and email sequence <\/a><\/li>\n<li><a href=\"#examples\">Email sequence examples and types <\/a><\/li>\n<li><a href=\"#how\">How to create an email sequence with Snov.io <\/a><\/li>\n<li><a href=\"#ten\">Ten email sequence best practices <\/a><\/li>\n<li><a href=\"#plan\">How to plan a cold email sequence strategy <\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is an email sequence?<\/span><\/h2>\n<p><b>An email sequence<\/b><span style=\"font-weight: 400;\"> is a series of pre-written emails sent automatically in a specific order and at scheduled intervals to a select audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email sequences are generally used for lead nurturing,<\/span><a href=\"https:\/\/snov.io\/glossary\/onboarding\/\"> <span style=\"font-weight: 400;\">onboarding new users<\/span><\/a><span style=\"font-weight: 400;\">, promoting products, or delivering other types of content. The aim of sending automated email sequences is to seamlessly guide recipients through the sales funnel to a conversion (commonly a purchase decision).<\/span><\/p>\n<h2 id=\"difference\"><span style=\"font-weight: 400;\">Difference between email drip campaign and email sequence<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The terms \u2018<a href=\"https:\/\/snov.io\/blog\/email-drip-campaigns\/\">email drip campaign<\/a>\u2019 and \u2018email sequence\u2019 are often used interchangeably, as both involve sending a series of emails to a target audience with the goal of increasing engagement rates and moving prospects closer to conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, there are subtle differences between the two: <\/span><b>The term \u2018drip campaign\u2019 is broader<\/b><span style=\"font-weight: 400;\"> and focuses on various automated email strategies, including cold email sequences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some email marketing experts also draw the line between the notions based on <\/span><b>their main purpose<\/b><span style=\"font-weight: 400;\">. Email sequences are commonly used for more personalized and targeted communication, adapting to user interactions. In contrast, email drips are static emails that rely more on predetermined rules than on the user&#8217;s interactions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalized email sequences require thorough segmentation. For email drips, you just need to set up trigger actions (conditions) and write emails.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Situation 1<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a welcome email you automatically send using your marketing automation tool after gaining new subscribers through the opt-in form on your landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This email is part of an email drip campaign because it doesn\u2019t require audience segmentation. You just set up the settings so that every new user receives the same message based on a predetermined rule: signing up for your newsletter by entering their email address.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if your campaign involves a series of<\/span><a href=\"https:\/\/snov.io\/blog\/welcome-email-template\/\"> <span style=\"font-weight: 400;\">welcome emails<\/span><\/a><span style=\"font-weight: 400;\">, you could say you have a welcome email sequence within your email drip campaign.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Situation 2<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Now, imagine a lead nurturing campaign that depends on how your leads interact with your brand. You can\u2019t send the same email copy to every lead, as they are at different stages of a funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, some may be active readers of your blog, so you\u2019ll send them regular email digests, while others might need just a slight push to make a purchase\u2014a perfect opportunity to surprise them with a special offer email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this scenario, you need to <a href=\"https:\/\/snov.io\/blog\/email-segmentation\/\">segment your leads<\/a> and send them customized emails. These emails will form your lead nurturing email sequence.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #faebfa;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b>\ud83d\udca1 Pro-tip:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">I recommend implementing a cold email tool in your workflow to make your campaigns even more effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Snov.io allows you to automate outreach, freeing up time for more strategic business tasks.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect high-quality leads anywhere on the web.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verify your contact list with <\/span><a href=\"https:\/\/snov.io\/email-verifier\"><span style=\"font-weight: 400;\">Email Verifier<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create personalized cold email sequences with Spintax and ready-to-use templates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track your campaign performance with detailed reports.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31033\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Email-report_Snov.io_.png\" alt=\"\" width=\"746\" height=\"445\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Email-report_Snov.io_.png 1200w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Email-report_Snov.io_-300x179.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Email-report_Snov.io_-1024x611.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Email-report_Snov.io_-768x458.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Streamline your outreach with Snov.io<\/p>\n<p class=\"content-banner__description\">Set up personalized cold email sequences for every occasion<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-sequences&amp;cta_type=banner\">Start automating today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/sending-emails.png\" alt=\"Streamline your outreach with Snov.io\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As you can see, the distinction between these two concepts is somewhat theoretical. For us, the senders, it\u2019s more important to understand which email sequences are effective and how to create an automated email sequence that magnetizes prospects to convert, just like the smell of morning coffee in a popular TV ad.<\/span><\/p>\n<h2 id=\"examples\"><span style=\"font-weight: 400;\">Email sequence examples and types<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email marketing specialists distinguish the following types of email marketing sequences:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Welcome email sequence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Onboarding email sequence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Abandon cart email sequence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re-engagement email sequence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educational email sequence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event email sequence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repeat customer\/post-purchase email sequence<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In many ways, these email sequences coincide with the respective <\/span><a href=\"https:\/\/snov.io\/blog\/email-drip-campaign-examples\/\"><span style=\"font-weight: 400;\">email drip campaign types<\/span><\/a><span style=\"font-weight: 400;\">, which I\u2019ve already discussed in one of my previous articles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, I\u2019ll cover those types which have not been previously mentioned but which are very common:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cold email sequence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead nurturing email sequence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement email sequence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow-up email sequence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion email sequence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved sales email sequence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reminder email sequence<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Cold email sequence example<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">cold email sequence<\/span><span style=\"font-weight: 400;\"> is a series of outreach emails designed to engage and warm up prospects unfamiliar with your brand. By covering several <a href=\"https:\/\/snov.io\/blog\/customer-touchpoints\/\">touchpoints<\/a>, you can showcase your offer better than in a single message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a specific purpose per email, the sequential strategy lets you gradually move your prospects through the sales funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a cold email sequence example:<\/span><\/p>\n<figure id=\"attachment_35668\" aria-describedby=\"caption-attachment-35668\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition4-1.png\" alt=\"Cold email sequence set up in Snov.io CRM\" width=\"746\" height=\"610\" class=\"wp-image-35668\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition4-1.png 851w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition4-1-300x245.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition4-1-768x628.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption id=\"caption-attachment-35668\" class=\"wp-caption-text\">Cold email sequence set up in Snov.io CRM<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Cold email sequences<\/span><span style=\"font-weight: 400;\"> are essential for sales growth because they enable a more targeted and persistent approach to outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Messages sent at proper time intervals allow you to remind recipients of your offer without overwhelming them, giving them enough time to consider your value proposition. A well-planned <\/span><span style=\"font-weight: 400;\">cold outreach email sequence<\/span><span style=\"font-weight: 400;\"> can ultimately convert prospects into <a href=\"https:\/\/snov.io\/blog\/types-of-leads\/\">warm leads<\/a>.<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Email or Linkedin?<\/p>\n<p class=\"content-banner__description\">Don\u2019t limit yourself. Send multichannel campaigns with Snov.io and grow your business<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-sequences&amp;cta_type=banner\">Try today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Icon-1-opt-3-1.png\" alt=\"Email or Linkedin?\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h3><span style=\"font-weight: 400;\">Cold email sequence example<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Of course, you can create a <a href=\"https:\/\/snov.io\/blog\/lead-nurturing\/\">lead nurturing email drip campaign<\/a> that will include various email sequences (welcome, educational, event, you name it). But in this paragraph, I\u2019ll talk about a lead nurturing email sequence for companies with fast-paced sales cycles. Its goal? To give your prospects a warm welcome and swiftly move them closer to conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine kicking your lead nurturing sequence off with a welcome email that does more than just say \u201cHi.\u201d Thank your leads for subscription and give them a lead magnet they can\u2019t resist, coupled with first-hand instructions on how to use your service.<\/span><\/p>\n<figure id=\"attachment_31037\" aria-describedby=\"caption-attachment-31037\" style=\"width: 294px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31037\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Welcome-cold-email-example_Snov.io_.png\" alt=\"\" width=\"294\" height=\"500\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Welcome-cold-email-example_Snov.io_.png 696w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Welcome-cold-email-example_Snov.io_-177x300.png 177w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Welcome-cold-email-example_Snov.io_-603x1024.png 603w\" sizes=\"(max-width: 294px) 100vw, 294px\" \/><figcaption id=\"caption-attachment-31037\" class=\"wp-caption-text\">Source: Really Good Emails<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">As your leads are not sales-ready yet, you should focus your lead nurturing sequence on moving them to the purchase decision. You can achieve this by highlighting the value of your product or service, adding social proof, and handling <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-handle-sales-objections-backfire-effect\/\"><span style=\"font-weight: 400;\">sales objections<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at the email within a lead nurturing sequence that highlights the social proof:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31038\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Social-proof-cold-email-sequence_Snov.io_.png\" alt=\"\" width=\"328\" height=\"500\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Social-proof-cold-email-sequence_Snov.io_.png 870w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Social-proof-cold-email-sequence_Snov.io_-197x300.png 197w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Social-proof-cold-email-sequence_Snov.io_-672x1024.png 672w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Social-proof-cold-email-sequence_Snov.io_-768x1170.png 768w\" sizes=\"(max-width: 328px) 100vw, 328px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Engagement email sequence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At the heart of every memorable email campaign is the art of engagement\u2014this isn&#8217;t just about sending emails; it&#8217;s about sparking a conversation and kindling a relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With such an email sequence, you understand how your recipients engage with your emails and which email sequences to send them further.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b><i>What does building rapport mean?<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">In sales and marketing, building rapport means creating a sense of trust and confidence that makes prospects more eager to share their needs and pain points. You can find more information about<\/span><\/i><a href=\"https:\/\/snov.io\/glossary\/rapport\/\"> <i><span style=\"font-weight: 400;\">building rapport here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The purpose of the engagement cold email sequence is not to convert but rather to play the long game, aiming to pique interest and stir curiosity. If your company can boast frequent industry events or insightful content, don\u2019t hesitate to try this email sequence for your campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The engagement sequence can also start with a welcoming email, where you thank the recipient for the subscription:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31039\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Subscription-confirmation-cold-email-sequence_Snov.io_.png\" alt=\"\" width=\"500\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Subscription-confirmation-cold-email-sequence_Snov.io_.png 757w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Subscription-confirmation-cold-email-sequence_Snov.io_-300x240.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b><i>Important:<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">In that first message, do more than say thanks. Ask your leads to set their preferences so you can segment them further and send content that would be relevant and most effective for your lead-nurturing email sequence.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Following that, you can send emails that promise useful content or events based on their preferences. Then, you observe. You learn from their interactions, fine-tuning your approach with every click and open. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31040\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Subscription-confirmation-cold-email-sequence-2_Snov.io_.png\" alt=\"\" width=\"362\" height=\"500\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Subscription-confirmation-cold-email-sequence-2_Snov.io_.png 569w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Subscription-confirmation-cold-email-sequence-2_Snov.io_-217x300.png 217w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When an engagement email sequence is wielded with skill, it seamlessly transitions your prospects to the next act\u2014the one where your product or service takes center stage.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Conversion email sequence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The conversion email sequence is a must-have tool in the marketer\u2019s toolkit. SaaS companies especially love it because it is laser-focused on encouraging prospects to take a certain action, such as scheduling a<\/span><a href=\"https:\/\/snov.io\/blog\/meeting-request-email\/\"> <span style=\"font-weight: 400;\">meeting<\/span><\/a><span style=\"font-weight: 400;\">, booking a demo, or starting a free trial.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Very often, conversion email sequences start with a series of educational emails, whereby you are sending users an email\/several emails with helpful information: <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31041\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Conversion-email-sequence_Snov.io_.png\" alt=\"\" width=\"319\" height=\"500\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Conversion-email-sequence_Snov.io_.png 590w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Conversion-email-sequence_Snov.io_-191x300.png 191w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As the sequence progresses and you sense a ripening in the prospect&#8217;s journey, you encourage them to act, such as join a user session like in the example below:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31042\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Conversion-email-sequence-2_Snov.io_.png\" alt=\"\" width=\"343\" height=\"500\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Conversion-email-sequence-2_Snov.io_.png 704w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Conversion-email-sequence-2_Snov.io_-206x300.png 206w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Conversion-email-sequence-2_Snov.io_-702x1024.png 702w\" sizes=\"(max-width: 343px) 100vw, 343px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If prospects stay cold to your conversion email sequence, you can proceed with a follow-up email sequence.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Follow-up email sequence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Following up is probably the key rule of a successful sales team. So, for those of you who focus on sales email outreach, email follow-up sales sequencing is a total must.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A follow-up cold email sequence is a set of messages you program your automation software to send either after a<\/span><a href=\"https:\/\/snov.io\/glossary\/cold-email\/\"> <span style=\"font-weight: 400;\">cold email<\/span><\/a><span style=\"font-weight: 400;\"> or after a conversion email sequence in case a prospect has been silent.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><em><b>How many emails should a follow-up email sequence comprise?<\/b><\/em><\/p>\n<p><i><span style=\"font-weight: 400;\">The ideal number depends on several factors: the nature of your product or service, the preferences of your target audience, and the context. Remember to balance persistence with respect for the prospect&#8217;s time and preferences.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Typically, a series of 3-5 well-timed and thoughtful follow-up emails would be appropriate.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The ultimate aim of your follow-up sequence is to gently coax the reader into action. Whether securing a slot on your sales call calendar or engaging with a product demo, each email should be a persuasive and personalized call to action.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31043\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Follow-up-email-sequence_Snov.io_.png\" alt=\"\" width=\"746\" height=\"492\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Follow-up-email-sequence_Snov.io_.png 1452w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Follow-up-email-sequence_Snov.io_-300x198.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Follow-up-email-sequence_Snov.io_-1024x675.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Follow-up-email-sequence_Snov.io_-768x506.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><br \/>\n<span style=\"font-weight: 400;\">And if you\u2019ve ever heard the statement. \u2018Personalization is king!\u2019 be sure it pertains exactly to the follow-up email sequences. The specificity with which you address the recipient&#8217;s needs and the personal touch you weave into your message\u2014these are the threads that can bind a prospect to your brand.<\/span><\/p>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/followupmain.jpg\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"Follow-Up Email After The Interview: Examples And Templates\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/followupmain.jpg 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/followupmain-300x150.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/followupmain-1024x512.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/followupmain-768x384.jpg 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/interview-follow-up-email\/\">Follow-Up Email After The Interview: Examples And Templates<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">26\/09\/2024<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/04\/IMG_1003-scaled.jpg\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"14 Free Follow-up Email Templates For Any Purpose\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/04\/IMG_1003-scaled.jpg 2560w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/04\/IMG_1003-300x150.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/04\/IMG_1003-1024x512.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/04\/IMG_1003-768x384.jpg 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/04\/IMG_1003-1536x768.jpg 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/04\/IMG_1003-2048x1024.jpg 2048w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/follow-up-email-templates\/\">How To Write A Follow-Up Email For Any Purpose (15 Templates &#038; Examples)<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">17\/03\/2026<\/p>    <\/div>\r\n<\/div><\/div>\n<h3 id=\"improved\"><span style=\"font-weight: 400;\">Improved sales email sequence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This email sequence can be part of an after-sales email campaign when you aim to encourage your customer to repeat the purchase. It generally boils down to upselling or cross-selling, a tactic well-known to<\/span><a href=\"https:\/\/snov.io\/glossary\/e-commerce\/\"> <span style=\"font-weight: 400;\">E-commerce<\/span><\/a><span style=\"font-weight: 400;\"> companies but also familiar to the B2B SaaS landscape.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><a href=\"https:\/\/snov.io\/glossary\/upselling\/\"><i><span style=\"font-weight: 400;\">Upselling<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> is offering your customers upgraded, more expensive products or services instead of what they initially wanted to buy or have already purchased.<\/span><\/i><\/p>\n<p><a href=\"https:\/\/snov.io\/glossary\/cross-selling\/\"><i><span style=\"font-weight: 400;\">Cross-selling<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> is offering customers additional goods or services relevant to what they\u2019ve already purchased.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">You can start your improved sales sequence with a series of onboarding or educational emails (one of them is in the example below). <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31044\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Improved-sales-email-sequence_Snov.io_.png\" alt=\"\" width=\"344\" height=\"500\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Improved-sales-email-sequence_Snov.io_.png 605w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Improved-sales-email-sequence_Snov.io_-206x300.png 206w\" sizes=\"(max-width: 344px) 100vw, 344px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Start with an email congratulating the customer on their initial purchase, followed by a sequence that gradually educates them on the advantages of the product\u2019s features, culminating in a tailored upsell offer that feels like the natural next step.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31045\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Improved-sales-email-sequence-2_Snov.io_.png\" alt=\"\" width=\"374\" height=\"500\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Improved-sales-email-sequence-2_Snov.io_.png 696w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Improved-sales-email-sequence-2_Snov.io_-224x300.png 224w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The improved sales sequence is just one aspect of a post-purchase campaign designed to boost customer retention. Other effective sequences include asking for feedback,<\/span><a href=\"https:\/\/snov.io\/blog\/how-to-ask-for-reviews\/\"> <span style=\"font-weight: 400;\">requesting reviews<\/span><\/a><span style=\"font-weight: 400;\">, or encouraging testimonials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The latter is the email sequence we use at Snov.io ourselves. I\u2019ll show you how it worked in the last chapter of this post.<\/span><\/p>\n<h3 id=\"reminder\"><span style=\"font-weight: 400;\">Reminder email sequence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Reminder email sequences are typical of the event email campaigns where you invite a lead to participate in your webinar or big sales and send them regular reminders so they won\u2019t forget to show up.\u00a0<\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">Alternatively, you can use these sequences to remind your prospects about the demo or meeting they&#8217;ve already booked. Do not mix them with follow-up sequences; remember that the reminder email sequences aim to get a prospect to the event\/meeting\/call <\/span>they\u2019ve already agreed to participate in. <\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31046\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Reminder-email-sequence_Snov.io_.png\" alt=\"\" width=\"384\" height=\"450\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Reminder-email-sequence_Snov.io_.png 600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Reminder-email-sequence_Snov.io_-256x300.png 256w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After the first reminder email, send another email within this sequence closer to the event date:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31047\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Reminder-email-sequence-2_Snov.io_.png\" alt=\"\" width=\"385\" height=\"450\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Reminder-email-sequence-2_Snov.io_.png 571w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Reminder-email-sequence-2_Snov.io_-257x300.png 257w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to create an email sequence with Snov.io<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you understand the basics, let\u2019s talk about how you can easily create your own email sequence and how Snov.io&#8217;s <\/span><a href=\"https:\/\/snov.io\/\">cold email outreach software<\/a>\u00a0<span style=\"font-weight: 400;\">can help you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s break down the process into easy-to-follow steps.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 1. Determine the goal and email sequence type<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Be strategic about the primary purpose of your cold email sequences. Do you want to bring a prospect to the sales demo? Or maybe they have already agreed to it, and you want to ensure they\u2019ll actually participate? By determining the goal, you will understand what type of email sequence you need to build.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the first case, this will be a follow-up email sequence, and in the second, it will be a reminder email sequence.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 2. Think of the number of emails for your sequence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You need to plan your email sequence by evaluating your sales cycle and the number of emails it will comprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the Snov.io drag-and-drop editor, you can add as many emails as necessary for your sequence:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31048\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/How-to-create-an-email-sequence-with-Snov.io_.png\" alt=\"\" width=\"746\" height=\"458\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/How-to-create-an-email-sequence-with-Snov.io_.png 1235w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/How-to-create-an-email-sequence-with-Snov.io_-300x184.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/How-to-create-an-email-sequence-with-Snov.io_-1024x628.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/How-to-create-an-email-sequence-with-Snov.io_-768x471.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b><i>How many emails should be in a sequence?<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Every marketing guru will tell you the same thing: there is no single optimal number of emails in a sequence. It all depends on your goals, industry, audience, sales cycle length, etc.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">From my experience, the standard email sequence consists of 3 to 7 emails. It is considered enough to provide a prospect with valuable information, engage with them, and smoothly lead them to the desired action.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">Step 3. Define conditions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When configuring your email sequence, identify the conditions that need to be met for the automation to activate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Snov.io, you can choose among three options: whether a recipient opened an email, clicked on a link, connected on LinkedIn, or booked a meeting via Calendly Plus, you can also select the waiting time for the condition to come into action:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition3.png\" alt=\"Conditions in Snov.io Campaigns\" width=\"450\" height=\"684\" class=\"aligncenter wp-image-35666\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition3.png 467w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition3-197x300.png 197w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re creating a follow-up email sequence to attract a prospect to a webinar and provided a confirmation link in your initial email, you should choose the <\/span><i><span style=\"font-weight: 400;\">Clicked on a link<\/span><\/i><span style=\"font-weight: 400;\"> option.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition4-1.png\" alt=\"Conditions in Snov.io Campaigns\" width=\"746\" height=\"610\" class=\"aligncenter wp-image-35668\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition4-1.png 851w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition4-1-300x245.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition4-1-768x628.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Step 4. Compose emails for the sequence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s time to write the content for each email within your sequence. With Snov.io <\/span><a href=\"https:\/\/snov.io\/glossary\/cold-email\/\"><span style=\"font-weight: 400;\">cold email software<\/span><\/a><span style=\"font-weight: 400;\">, you simply need to click the \u2018Email\u2019 element within the sequence you\u2019ve created with the drag-and-drop editor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can craft emails yourself or use the <\/span><strong>AI Persona-driven Email Builder<\/strong><span style=\"font-weight: 400;\">. This tool automatically generates content based on your prompt or ICP information. The AI email assistant can also refine the copy to meet your needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, you can personalize each email in your sequence thanks to Snov.io\u2019s email variables \u2013\u00a0 pieces of text in email templates automatically filled with corresponding recipient data when the email is sent.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/new-AI.png\" alt=\"Snov.io's AI Email Generator\" width=\"746\" height=\"440\" class=\"aligncenter wp-image-39248\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/new-AI.png 1578w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/new-AI-300x177.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/new-AI-1024x603.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/new-AI-768x453.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/new-AI-1536x905.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/1-opt-3.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"Best Sales Email Templates For Your Next Great Deal\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/1-opt-3.png 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/1-opt-3-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/1-opt-3-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/1-opt-3-768x384.png 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/sales-email-templates\/\">Best Sales Email Templates For Your Next Great Deal<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">7\/11\/2025<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"319\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/11\/mailrain-1-scaled.jpg\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"How To Use Email Variables For Bulk Email Outreach Personalization\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/11\/mailrain-1-scaled.jpg 2560w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/11\/mailrain-1-300x150.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/11\/mailrain-1-1024x513.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/11\/mailrain-1-768x385.jpg 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/11\/mailrain-1-1536x770.jpg 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/11\/mailrain-1-2048x1026.jpg 2048w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/how-to-use-email-variables\/\">How To Use Email Variables For Bulk Email Outreach Personalization<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">15\/01\/2026<\/p>    <\/div>\r\n<\/div><\/div>\n<h3><span style=\"font-weight: 400;\">Step 5. Choose the prospects<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With Snov.io, after drafting your emails, you\u2019ll select the prospect list to which your email sequence will be sent. You can set the details and filter the chosen list for precision targeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you use<\/span><a href=\"https:\/\/snov.io\/sales-crm\"> <span style=\"font-weight: 400;\">Snov.io\u2019s free CRM<\/span><\/a><span style=\"font-weight: 400;\">, you can automatically filter those ready to convert from those not interested.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31053\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Cold-email-campaign-settings_prospects-settings_Snov.io_.png\" alt=\"\" width=\"580\" height=\"500\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Cold-email-campaign-settings_prospects-settings_Snov.io_.png 842w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Cold-email-campaign-settings_prospects-settings_Snov.io_-300x259.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Cold-email-campaign-settings_prospects-settings_Snov.io_-768x662.png 768w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Step 6. Set sending options<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At this point, you\u2019ll choose the email account from which your sequence will be sent, how the email automation tool will track it, and set the schedule and duration of the campaign.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31054\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Cold-email-campaign-settings_sending-options_Snov.io_.png\" alt=\"\" width=\"481\" height=\"500\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Cold-email-campaign-settings_sending-options_Snov.io_.png 829w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Cold-email-campaign-settings_sending-options_Snov.io_-289x300.png 289w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Cold-email-campaign-settings_sending-options_Snov.io_-768x798.png 768w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Step 7. Review and test<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, review your email sequence settings and preview each email to see how it will appear to recipients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Snov.io, you can send test emails to ensure they display correctly on various devices and verify that the personalization variables are working properly.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31055\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Send-a-test-email_Snov.io_.png\" alt=\"\" width=\"746\" height=\"460\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Send-a-test-email_Snov.io_.png 857w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Send-a-test-email_Snov.io_-300x185.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Send-a-test-email_Snov.io_-768x473.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Enjoy! Your email sequence is now successfully built with minimal effort \u2014 Snov.io has automated nearly everything for you.<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Automate any email sequence<\/p>\n<p class=\"content-banner__description\"><span style=\"font-weight: 400;\">Use Snov.io <\/span><span style=\"font-weight: 400;\">cold email tool <\/span><span style=\"font-weight: 400;\">powered by AI<\/span><\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-sequences&amp;cta_type=banner\">Try today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/es.png\" alt=\"Automate any email sequence\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h2 id=\"ten\"><span style=\"font-weight: 400;\">Ten email sequence best practices<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you have a step-by-step guide for creating an email sequence and a <\/span><a href=\"https:\/\/snov.io\/cold-email\"><span style=\"font-weight: 400;\">cold email tool<\/span><\/a><span style=\"font-weight: 400;\"> that may assist you, I can\u2019t help but offer some working recommendations that you can use as a personal checklist. \ud83d\ude42<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clearly define the goals of your email sequence.<\/b><span style=\"font-weight: 400;\"> Whether you&#8217;re nurturing leads, onboarding products, or converting sales, having a specific objective will guide your content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segment your audience.<\/b><span style=\"font-weight: 400;\"> Use relevant criteria such as demographics, behavior, or engagement level to make your sequences targeted and personalized.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Provide valuable and relevant content.<\/b><span style=\"font-weight: 400;\"> Create emails that solve problems, answer questions, or address your audience&#8217;s pain points.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize email timing.<\/b><span style=\"font-weight: 400;\"> Experiment to find <\/span><a href=\"https:\/\/snov.io\/blog\/best-time-to-send-email-according-to-science\/\"><span style=\"font-weight: 400;\">the best times to send emails<\/span><\/a><span style=\"font-weight: 400;\">, considering factors like time zones and the nature of the content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Write converting subject lines.<\/b><span style=\"font-weight: 400;\"> You need to ensure that recipients open each email within your sequence. Create engaging subject lines that will resonate with recipients and tempt them to open your email.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Remember about a call to action.<\/b><span style=\"font-weight: 400;\"> No matter which type of email sequence you\u2019re sending, clearly define the desired action you want recipients to take in every email of the sequence \u2013 click a link, download content, book a meeting, or make a purchase. Ensure your<\/span> <a href=\"https:\/\/snov.io\/glossary\/call-to-action\/\"><span style=\"font-weight: 400;\">CTA<\/span><\/a><span style=\"font-weight: 400;\"> is prominent and compelling.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do A\/B testing. <\/b><span style=\"font-weight: 400;\">Test various elements of your email, such as subject lines, content, and calls to action. Use the insights gained to refine and optimize your email sequences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maintain consistency.<\/b><span style=\"font-weight: 400;\"> Keep a uniform tone, branding, and messaging throughout your sequence to build trust and brand recognition. Explore\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize for mobile.<\/b><span style=\"font-weight: 400;\"> More users prefer checking their mailbox on the phone; that\u2019s why 41% of email views come from mobile devices. So, your email design and content should be optimized for smaller screens.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monitor analytics. <\/b>Regularly <a href=\"https:\/\/snov.io\/email-tracker\">track key performance metrics<\/a>, such as open rates, click-through rates, and conversion rates. Analyzing data helps you understand what&#8217;s working and what needs improvement.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/J14JLnnc_X8?si=ApHZ_MvteTTY54Db\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2 id=\"plan\"><span style=\"font-weight: 400;\">How to plan a cold email sequence strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">cold email sequence<\/span><span style=\"font-weight: 400;\"> can significantly boost sales, increase brand awareness, and build a deeper relationship with your prospects. Of course, if your emails are strategically scheduled. But how do you plan an effective <\/span><span style=\"font-weight: 400;\">cold email sequence<\/span><span style=\"font-weight: 400;\"> strategy? Well, I will share this secret with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to building a strong strategy for your cold email outreach sequence is the balance. You should balance engagement, structure, and nurturing tactics to guide prospects smoothly toward <a href=\"https:\/\/snov.io\/blog\/awareness-consideration-decision-what-to-convert-with-at-each-stage\/\">conversion<\/a>. Let\u2019s discuss how to do this.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Engage your prospects<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Start by creating an intriguing, hooky subject line and compelling opening email for your sequence. This is your first time reaching out to your prospect, so don\u2019t miss a chance to capture their attention. Your first email should be brief, personalized, and focused on the prospect\u2019s pain points or goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use clear language but avoid hard-selling. Your email should provoke curiosity and create a reason to open future messages in your <\/span><span style=\"font-weight: 400;\">cold email follow-up sequence<\/span><span style=\"font-weight: 400;\">. Engaging prospects early is crucial to keeping them interested in your emails.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ensure a well-structured approach<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If we search for the <\/span><span style=\"font-weight: 400;\">best cold email sequence examples<\/span><span style=\"font-weight: 400;\">, we\u2019ll see that a well-structured approach usually includes 4-6 emails over one to two weeks. These emails should be spaced thoroughly to give prospects time to consider each message. So, keep in mind a timeline when planning your <\/span><span style=\"font-weight: 400;\">cold email sequence<\/span><span style=\"font-weight: 400;\"> to ensure you don\u2019t overwhelm the prospects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can begin with a welcoming introduction. Prospects who receive a welcome email show 33% more engagement with the brand. After a warm intro, you can move to emails that provide insights or solutions relevant to your prospect. Insert CTAs that encourage engagement.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #faebfa;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b>\ud83d\udca1 Pro-tip:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Make your planning easier with pre-made layouts. You can start with a <\/span><b>ready-to-use <\/b><b>cold email sequence template<\/b><span style=\"font-weight: 400;\"> in Snov.io. All templates follow a balanced schedule, so you can be sure your sequence doesn\u2019t overwhelm but maintains consistent contact.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">Nurture prospects<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use each email in your sequence to guide prospects through their decision-making journey. You should provide content that offers value at every step to position your product as a solution for specific challenges your prospect is facing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My own expertise shows that sharing case studies, customer testimonials, or key benefits works best for this aim. Nurturing prospects with relevant, solution-oriented content keeps your emails helpful, encourages trust, and leads to a confident \u201cyes\u201d to your final call to action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider these key objectives when building a strategy for your <\/span><span style=\"font-weight: 400;\">cold email sequence<\/span><span style=\"font-weight: 400;\"> to create a meaningful connection with your prospects and turn them into leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the final chapter, I\u2019d like to infuse a dose of inspiration into your email marketing endeavors by showing how we at Snov.io successfully used an email sequence to ask for testimonials from our loyal customers. The objective was to get positive responses from users who were willing to leave a testimonial (thereby making<\/span><a href=\"https:\/\/snov.io\/blog\/email-response-rate\/\"> <span style=\"font-weight: 400;\">email replies<\/span><\/a><span style=\"font-weight: 400;\"> our key metric).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what we did:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 1. Segmented our users<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We have segmented all our paid customers by how long they\u2019ve been with Snov.io to pick those users who regularly use credits and have been with Snov.io for more than a year.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 2. Created an email sequence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Within the Snov.io <\/span><span style=\"font-weight: 400;\">cold email tool<\/span><span style=\"font-weight: 400;\">, we built an email sequence consisting of an initial email followed by three follow-ups, each spaced out with different time delays. We also set a condition to activate after the second follow-up; this condition was based on whether a user opened an email:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition5.png\" alt=\"Snov.io outreach campaigns\" width=\"746\" height=\"632\" class=\"aligncenter wp-image-35672\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition5.png 837w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition5-300x254.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Condition5-768x651.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Step 3. Elaborated on every email\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We worked on each email within our sequence so that it was personalized and logically following the previous message. The last follow-up reinforced the messages that came before it.<\/span><\/p>\n<p><strong>Email 1<\/strong><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Hello first_name,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">My name is Victoria, and I&#8217;m a Marketing Specialist here at Snov.io.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I&#8217;m working on a series of share-all user testimonials. While reviewing a list of our most experienced customers, I came across [company_name] and thought you&#8217;d be the perfect fit: you&#8217;ve been using Snov.io for a while and your feedback would be greatly apprecited.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I would like to showcase your story and accomplishments (and the role Snov.io played in your results).<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Here\u2019s what we offer:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">You&#8217;ll get a backlink from our website (75 DR).<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">We will promote your testimonial and your business through our newsletter, blog, a dedicated page on our website, social media, and paid advertisements.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">You will have the final say and the testimonial will only be published after your approval.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">We&#8217;ll make sure you and your company look fantastic \ud83d\ude42<\/span><\/i><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Here are our questions:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">What challenges and problems have you or your team faced before trying Snov.io that we helped solve?<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">How did you discover Snov.io?<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Which Snov.io tools do you use, and how do you use them?<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">What is your general experience using Snov.io?<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Share any data you can on the results you\u2019ve achieved. Include numbers like % growth in efficiency or revenue, number of leads collected, meetings scheduled, campaigns launched, etc. The more juicier the number, the more exposure your testimonial gets!<\/span><\/i><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">We can get this testimonial published at the end of next month. Can I count you in?<\/span><\/i><span style=\"font-weight: 400;\">\ud83d\ude4f<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Looking forward to your reply,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Viktoria<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Marketing Specialist from Snov.io<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Email 2<\/b><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Hey [first_name], how are you doing?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Have you had the chance to take a look at my offer?\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">This testimonial can help you get extra exposure and help us deliver a real experience review to other potential Snov.io users.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">I&#8217;d love for you to be a part of this, so shoot me a quick reply if you&#8217;re in\/out.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00a0Have a good day,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Viktoria<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Marketing Specialist from Snov.io<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Email 3-4<\/b><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Hey [first_name],<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Hope you&#8217;ve had a chance to check out my Snov.io testimonial offer. I understand that you may be too busy, but if you are interested and just haven&#8217;t had the time to decide &#8211; let me know so I can tell you more about it.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Here&#8217;s a quick overview of what I&#8217;m offering:<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8211; a dedicated page with a comprehensive testimonial about your experience with Snov.io tools<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">&#8211; a link to your website (75 DR)<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">&#8211; inclusion into an email campaign promoting the testimonial to over 1 mln Snov.io users<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">&#8211; paid ads promoting the testimonial with you<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">You&#8217;ve been with us for Subscription, and your experience is extremely valuable both to us and to any potential Snov.io users.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">So, are you in?<\/span><\/i><span style=\"font-weight: 400;\">\ud83d\ude09<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Looking forward to your reply,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Viktoria<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Marketing Specialist from Snov.io<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Viktoria<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Marketing Specialist from Snov.io<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">Step 4. Measured the performance of our email sequence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Upon sending emails, we tracked the email sequence performance to see how many replies we received. Each reply was carefully analyzed to determine whether the user accepted our request for a testimonial.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31058\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Cold-email-stats_Snov.io_.png\" alt=\"\" width=\"746\" height=\"170\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Cold-email-stats_Snov.io_.png 1584w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Cold-email-stats_Snov.io_-300x68.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Cold-email-stats_Snov.io_-1024x233.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Cold-email-stats_Snov.io_-768x175.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/Cold-email-stats_Snov.io_-1536x350.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As a result, we got 17 replies, and to our delight, all were positive:)\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 5. Contacted all converted users separately<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, we contacted the users who agreed to share their experiences with Snov.io individually to collect their testimonials. You can now view some of them on our<\/span> <a href=\"https:\/\/snov.io\/testimonials\/\"><span style=\"font-weight: 400;\">testimonials page<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you can see, making up your own automated email sequence is not as complicated as it may seem, provided you\u2019ve got a plan, working examples, good <\/span><span style=\"font-weight: 400;\">cold email sequence<\/span><span style=\"font-weight: 400;\"> software (of course), and some portion of friendly support.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve got it all from Snov.io, so now it\u2019s your turn to try how it works and share your impeccable results with us.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy email sending!<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Your personal assistant for successful email outreach<\/p>\n<p class=\"content-banner__description\">Automate email sequences and track the results with Snovio<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-sequences&amp;cta_type=banner\">Start today and see the results<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/11\/all-in-one.png\" alt=\"Your personal assistant for successful email outreach\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Find everything you need to know about cold email sequences with inspiring email examples. Learn the best practices for making effective cold email sequences and create campaigns that convert to grow your business. <\/p>\n","protected":false},"author":30,"featured_media":23588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1925],"tags":[15,44,1154],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/23587"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=23587"}],"version-history":[{"count":12,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/23587\/revisions"}],"predecessor-version":[{"id":50390,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/23587\/revisions\/50390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/23588"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=23587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=23587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=23587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}