{"id":24383,"date":"2023-12-21T00:49:46","date_gmt":"2023-12-20T21:49:46","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=24383"},"modified":"2026-03-05T12:53:04","modified_gmt":"2026-03-05T09:53:04","slug":"linkedin-sales-pipelines","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/linkedin-sales-pipelines\/","title":{"rendered":"Unlock The Best-Kept Secrets Of LinkedIn To Build Sales Pipelines Faster"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With <\/span><span style=\"font-weight: 400;\">850 mill<\/span><span style=\"font-weight: 400;\">i<\/span><span style=\"font-weight: 400;\">on<\/span><span style=\"font-weight: 400;\"> professionals and over <\/span><span style=\"font-weight: 400;\">59 million<\/span><span style=\"font-weight: 400;\"> companies, LinkedIn has long been recognized as the perfect platform for social selling, where you can build valuable relationships with potential customers and ignite the flame of the sales process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we&#8217;ll show you how to leverage the power of <\/span><span style=\"font-weight: 400;\">LinkedIn to build sales pipelines <\/span><span style=\"font-weight: 400;\">for your increasingly successful sales and share the tools that can speed up this journey. We will also show you how to <a href=\"https:\/\/snov.io\/email-finder\">find email addresses<\/a> and boost your outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But first, let\u2019s break things down a bit and clarify what a sales pipeline is and how it plays into generating leads.\u00a0<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What is a sales pipeline? <\/a><\/li>\n<li><a href=\"#sales\">Sales pipeline vs. sales funnel<\/a><\/li>\n<li><a href=\"#stages\">Sales pipeline stages and how to apply them on LinkedIn<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is a sales pipeline?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Simply put, a<\/span><b> sales pipeline<\/b><span style=\"font-weight: 400;\"> is a visual representation of your deals with prospective buyers, showing their position in the buying journey.\u00a0<\/span><\/p>\n<h2 id=\"sales\"><span style=\"font-weight: 400;\">Sales pipeline vs. sales funnel<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A sales pipeline shouldn&#8217;t be confused with a <\/span><a href=\"https:\/\/snov.io\/glossary\/sales-funnel\/\"><span style=\"font-weight: 400;\">sales funnel<\/span><\/a><span style=\"font-weight: 400;\">. The difference between the two lies on the surface: the former focuses on your <\/span><b>deals,<\/b><span style=\"font-weight: 400;\"> while the latter zeroes in on your <\/span><b>leads<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, a sales funnel is a series of steps <\/span><b>your prospects<\/b><span style=\"font-weight: 400;\"> go through before purchasing your product or service. Meanwhile, a typical sales pipeline refers to a series of steps <\/span><b>your sales reps<\/b><span style=\"font-weight: 400;\"> take to convert a lead into a paying customer.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26466\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/Sales-Pipeline.png\" alt=\"Sales Pipeline\" width=\"746\" height=\"352\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/Sales-Pipeline.png 1112w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/Sales-Pipeline-300x142.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/Sales-Pipeline-1024x483.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/Sales-Pipeline-768x363.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sales pipelines are best built in a <\/span><a href=\"https:\/\/snov.io\/glossary\/customer-relationship-management-crm\/\"><span style=\"font-weight: 400;\">customer relations management (CRM)<\/span><\/a><span style=\"font-weight: 400;\"> system, and the quality of your CRM directly influences the number and quality of your pipelines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/snov.io\/sales-crm\"><span style=\"font-weight: 400;\">Snov.io\u2019s CRM<\/span><\/a><span style=\"font-weight: 400;\"> features empower you<\/span><span style=\"font-weight: 400;\"> to build sales pipelines of <\/span><span style=\"font-weight: 400;\">up to 100 stages, organize your team\u2019s work effectively, and stay focused on the most impactful deals. Pipelines created in this CRM make it easier to track your progress as you advance through each stage.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26463\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/12-sales-tracking.png\" alt=\"Snov.io CRM view\" width=\"746\" height=\"289\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/12-sales-tracking.png 1391w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/12-sales-tracking-300x116.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/12-sales-tracking-1024x396.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/12-sales-tracking-768x297.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The pipeline stages can vary depending on your specific niche, but on average, sales professionals agree on seven stages \u2013 it\u2019s a kind of silent consensus within the sales world. By thoroughly understanding and mastering each stage, you&#8217;ll be able to close more sales and increase your revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Especially when your pipeline is linked to LinkedIn!<\/span><\/p>\n<table style=\"border-color: #f5f0f5; background-color: #f5f0f5;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><b>\ud83d\udca1 Some insights about sales pipeline automation<\/b>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io <a href=\"https:\/\/snov.io\/linkedin-automation-tools\">LinkedIn Automation Tool<\/a> has been carefully designed to help put your sales pipeline activities on autopilot. This tool will find LinkedIn contacts and automate your profile visits, post likes, connection requests, LinkedIn messages, and InMails while you\u2019re working on more strategic tasks. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/09\/image-3.png\" alt=\"Linkedin Automation Tool\" width=\"746\" height=\"360\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/09\/image-3.png 1904w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/09\/image-3-300x145.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/09\/image-3-1024x494.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/09\/image-3-768x370.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/09\/image-3-1536x741.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more compelling about this solution is that it is cloud-based, offers a dedicated proxy, and smart limits so that your LinkedIn automation is safe and productive.<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Need a solution for your LinkedIn pipeline automation?<\/p>\n<p class=\"content-banner__description\">Unlock greater outreach limits and sell more with Snov.io<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Flinkedin-sales-pipelines&amp;cta_type=banner\">Start today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/02\/Icon-1-opt-2.png\" alt=\"Need a solution for your LinkedIn pipeline automation?\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">And since the focus of this post is about<\/span> <span style=\"font-weight: 400;\">building a sales pipeline using LinkedIn, <\/span><span style=\"font-weight: 400;\">there&#8217;s no time like the present to dive right in. Let\u2019s do it right now!<\/span><\/p>\n<h2 id=\"stages\"><span style=\"font-weight: 400;\">Sales pipeline stages<\/span><span style=\"font-weight: 400;\"> and how to apply them on LinkedIn<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A well-crafted sales pipeline is indispensable, as it allows you to gauge your performance and make adjustments as needed. For instance, if you notice a pattern of drop-offs at a particular stage of the process, you can take proactive measures to remedy the issue and move your prospective customers further down the pipeline.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Stage 1. Lead generation\/Prospecting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At this initial (and vital for your further success) stage, you should pinpoint the optimal channels to reach your target audience. This could be through <\/span><a href=\"https:\/\/snov.io\/glossary\/email-marketing\/\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\">, online advertising, or even participating in industry trade shows and business forums. Think outside the box and cast a wide net to generate as many leads as possible.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p class=\"LC20lb MBeuO DKV0Md\" style=\"text-align: left;\">\ud83d\ude09<b><i> There\u2019s no sales pipeline without lead generation.<\/i><\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">This is where LinkedIn shines. The professional platform is famous for its advanced search filters that enable you to narrow down your search based on various criteria like location, industry, job title, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use these filters and other strategies like joining relevant groups in your industry, engaging with your network&#8217;s posts, and sharing content, and you\u2019ll find potential leads matching your target audience quite easily without spending a single penny.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you want to scale your lead gen efforts, you might need LinkedIn\u2019s paid services. The best known of them is the LinkedIn <\/span>Sales Navigator<span style=\"font-weight: 400;\"> tool, which helps identify and connect with the right prospects while offering invaluable insights into their businesses.<\/span><\/p>\n<p>A key feature of that is the ability to export your leads from Sales Navigator, enabling a more organized approach to managing and engaging with potential clients beyond the platform.<\/p>\n<p>This integration enriches the lead generation process, ensuring that your efforts are both efficient and effective.<\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn Sales Navigator has three account types, each with different features and costs: Professional, Team, and Enterprise. Depending on the level, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apply advanced filters and keywords to search for your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get alerts on your sales leads and accounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect with potential leads who are not your contacts via InMails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sync with your <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/what-is-snov-io-crm\/\"><span style=\"font-weight: 400;\">CRM platform<\/span><\/a><span style=\"font-weight: 400;\">, upload your existing customer list, and see which of your contacts are on LinkedIn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find new prospective customers through LinkedIn search or by scanning your competitors&#8217; lists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get real-time updates on who&#8217;s viewed your profile or engaged with your content and more<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26465\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/SN.png\" alt=\"Sales Navigator\" width=\"746\" height=\"360\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/SN.png 892w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/SN-300x145.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/SN-768x370.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These features, among others, provide a wealth of opportunities to find relevant people to whom you can sell your tech product or service\u2014<\/span><a href=\"https:\/\/snov.io\/glossary\/decision-makers\/\"><span style=\"font-weight: 400;\">decision-makers<\/span><\/a><span style=\"font-weight: 400;\"> who have a say in purchasing from you. These could be people from tech or marketing departments, C-level executives, or direct buyers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, despite these outstanding perks, if you want to reach out to your leads in bulk, your lead gen efforts might stumble due to a range of anti-spam measures introduced by the professional network at the beginning of 2022.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These restrictions impose <strong>limits on the number of invitation requests<\/strong> sent within a short period and don\u2019t allow keeping many pending invitations. To be more precise, you\u2019re only allowed 100 invitations per week, which roughly equates to <strong>20-25 connection requests per day<\/strong>. And no more than 70% of pending invitations!\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24389\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/image5.png\" alt=\"LinkedIn restrictions\" width=\"393\" height=\"600\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/image5.png 646w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/image5-196x300.png 196w\" sizes=\"(max-width: 393px) 100vw, 393px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So, we highly recommend <strong>collecting your prospects\u2019 contact details (like email addresses)<\/strong> at this stage to avoid harsh penalties, such as a temporary restriction on your LinkedIn account or, in the worst-case scenario, a complete ban.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is undoubtedly the last thing you want to happen to your account, especially when you already have an extensive contact list and are in the process of scaling your business.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to overcome LinkedIn restrictions?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Don&#8217;t despair! There is a way around these restrictions, and it&#8217;s called the <\/span><strong><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-li-prospect-finder-chrome-extension\/\">LinkedIn Email Finder<\/a><\/strong><span style=\"font-weight: 400;\"> tool from Snov.io. With it, you can bypass LinkedIn&#8217;s restrictions and start <\/span><span style=\"font-weight: 400;\">building sales pipelines using LinkedIn<\/span><span style=\"font-weight: 400;\"> i<\/span><span style=\"font-weight: 400;\">n no time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you need to do is <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/ext\/li-prospect-finder.zip\"><span style=\"font-weight: 400;\">download the tool<\/span><\/a><span style=\"font-weight: 400;\">, unpack it, and launch the Chrome extension on your LinkedIn Sales Navigator page.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24395\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/image6-1.png\" alt=\"Snov.io + Sales Navigator\" width=\"746\" height=\"444\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/image6-1.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/image6-1-300x179.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/image6-1-768x458.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b>Want to outsmart your LinkedIn connection limits? Check out our <a href=\"https:\/\/snov.io\/webinars\/linkedin-limits\/\">free e-book<\/a> and learn how you can warm up your account and harness the power of LinkedIn!<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Using this Chrome extension allows you to expand your reach, finding as many leads as you need with no limits. Oh, and these leads are 100% verified business emails saved directly into your CRM in a heartbeat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you\u2019re thinking big and intend to find leads on LinkedIn without restrictions, then Snov.io\u2019s LI Prospect Finder, hailed by many customers as the perfect LinkedIn email finder tool for B2B lead generation, fits your requirements like no other.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t just take our word for it, listen to what our customers have to say:<\/span><\/p>\n<blockquote class=\"blockquote-with__image\"><p>We\u2019re amazed at the accuracy of leads found by Snov.io. Our team is finally confident in our prospects and can offer them more personalized solutions.<\/p>\n<div class=\"blockquote-image\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/hero@2x-7.png\" alt=\"Guilherme Lacerda and Thiago Rodrigues\" width=\"48\" height=\"48\" \/><\/p>\n<div class=\"blockquote-image__info\">\n<p class=\"blockquote-image__info-author\">Guilherme Lacerda and Thiago Rodrigues<\/p>\n<p class=\"blockquote-image__info-position\">Growth Team Leader and PMO of Marketing<\/p>\n<\/div>\n<\/div>\n<\/blockquote>\n<h3><span style=\"font-weight: 400;\">Stage 2: Lead qualification<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It would be too simple if you could just connect with countless individuals and sell your product to all of them (what a utopia!). But reality demands more precision. You need to be strategic about who you connect with and foster relationships that are likely to move your business forward.\u00a0<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b><i>\ud83d\ude09 Don\u2019t knock on all doors. Knock on the right doors instead!<\/i><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Here, you need to ask probing questions to determine if your leads meet the criteria set for your business and then qualify them with data enrichment. Here are some questions you&#8217;ll want to ask:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">What is their budget for this type of purchase?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">What is their timeline for making a purchase?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">What is their primary reason for wanting to buy this product or service?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">How familiar are they with this type of product or service?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">What is their level of urgency?<\/span><\/i><\/li>\n<\/ul>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b><i>Clear answers to these questions, as well as handy tips from our <\/i><\/b><a href=\"https:\/\/snov.io\/blog\/lead-qualification-with-snovio\/\"><b><i>Lead Qualification Guide<\/i><\/b><\/a><b><i>, will help you ascertain whether this person is indeed a qualified lead.<\/i><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">When setting up a searc<\/span><span style=\"font-weight: 400;\">h on LinkedIn, you s<\/span><span style=\"font-weight: 400;\">hould work out the right targeting criteria to ensure you only see leads that mirror your <\/span><a href=\"https:\/\/snov.io\/glossary\/ideal-customer-profile\/\"><span style=\"font-weight: 400;\">ideal customer profile<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>The Advanced Lead Builder<span style=\"font-weight: 400;\"> and the LinkedIn Pipeline Builder features can be a cherry on top to refine your list by identifying companies by size, geographical location, industry, and more. Take advantage of 40+ search filters to narrow your search and view the profiles of potential leads to gather information about their professional background and skills.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24404\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/image4-1.png\" alt=\"Advanced Lead Builder\" width=\"850\" height=\"362\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/image4-1.png 995w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/image4-1-300x128.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/image4-1-768x327.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When connected with the relevant people, you\u2019ll be able to engage with them by sending personalized messages, sharing content, and building relationships. Then, you can load the selected list into Lead Builder and filter further by titles to identify decision-makers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, top performers use <\/span><strong>LinkedIn Sales Insights<\/strong><span style=\"font-weight: 400;\">, which is a separate tool in LinkedIn\u2019s sales arsenal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s among the most advanced features able to help you with proper lead qualification as it provides real-time dynamic data on your leads directly to your <\/span><span style=\"font-weight: 400;\">CRM<\/span><span style=\"font-weight: 400;\"> (the same as in the case with Snov.io\u2019s LI Prospect Finder, by the way). Based on this trusted data, you\u2019ll be able to <\/span><a href=\"https:\/\/snov.io\/glossary\/\"><span style=\"font-weight: 400;\">segment your target market<\/span><\/a><span style=\"font-weight: 400;\"> more accurately.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Stage 3: Building connections<\/span><\/h3>\n<p data-pm-slice=\"1 1 [&quot;termsAssistantParagraphWrapper&quot;,{&quot;isSelected&quot;:false,&quot;term&quot;:&quot;stages of a sales&quot;}]\">Alright, now we\u2019re getting to the good part of building a sales pipeline on LinkedIn: making connections and establishing relationships with them. This is the key to social selling, allowing you to move prospects quickly through the various stages of a sales pipeline.<\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b><i>\ud83d\ude09 A relationship is like building a house; Build it well, or it will collapse.<\/i><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">You can use LinkedIn\u2019s InMail to start conversations to reach out to your leads with personalized messages that offer value and speak directly to their needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re scratching your head about how to kick off the chat, here are some quick tips:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your connection requests <strong>brief and sweet<\/strong>. Introduce yourself, explain why you&#8217;re reaching out, and offer a glimpse of how connecting could be mutually beneficial. And hey, don\u2019t launch into a sales pitch right away \u2013 maintain a respectful tone throughout the message, showing professionalism and courtesy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trust me, a message that shows you&#8217;ve <strong>done your homework<\/strong> will get more attention than a one-size-fits-all approach. For example, I like to mention something I admire about the recipient\u2019s work (like a recent project, an interesting speech at a business event, or an industry-related post) in my connection requests. This shows my genuine interest, making my request more likely to be accepted.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Here\u2019s a trick: find something you both <strong>have in common<\/strong>, like a shared interest or industry trend. People naturally gravitate towards those with similar interests, so this can be a real conversation starter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No reply yet? <strong>Follow up!<\/strong> Try sending two or three polite messages to see if they&#8217;re interested in learning more about your product. Keep the tone respectful and never come across as pushy. Persistence with respect can sometimes lead to positive responses.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Here\u2019s what a good connection request or a cold email message may look like:\u00a0<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><em>Hi [Recipient&#8217;s name],<\/em><\/p>\n<p><em>I\u2019m [Your name] from [Your company]. I stumbled upon your profile and was truly impressed with your work in [Specific aspect from their profile, such as industry expertise or recent accomplishment]. You seem to be doing some amazing stuff in [Recipient\u2019s industry\/field].<\/em><\/p>\n<p><em>I thought it would be great to connect since we both have a keen interest in [Common goal\/interest]. Your expertise in [Their expertise] and my experience in [Your area of expertise] could align in interesting ways.<\/em><\/p>\n<p><em>Looking forward to possibly connecting and hearing about your experiences. Feel free to accept whenever you&#8217;re ready, and if there&#8217;s something specific you&#8217;d like to chat about, I\u2019m all ears!<\/em><\/p>\n<p><em>Best regards,<\/em><\/p>\n<p><em>[Your name]<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Or you can try an advanced approach \u2013 multi-channel campaigns that combine both LinkedIn and email outreach. With the <\/span><span style=\"font-weight: 400;\">Snov.io LinkedIn Automation Tool<\/span><span style=\"font-weight: 400;\">, you can easily build complex sequences that include both LinkedIn touchpoints and emails.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-28520 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/Snovio-LinkedIn-Automation-Tool-Example.png\" alt=\"\" width=\"746\" height=\"394\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/Snovio-LinkedIn-Automation-Tool-Example.png 1940w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/Snovio-LinkedIn-Automation-Tool-Example-300x158.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/Snovio-LinkedIn-Automation-Tool-Example-1024x541.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/Snovio-LinkedIn-Automation-Tool-Example-768x405.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/Snovio-LinkedIn-Automation-Tool-Example-1536x811.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Make your LinkedIn engagement strategy more powerful<\/p>\n<p class=\"content-banner__description\">Schedule your multi-channel outreach and see the engagement growing every day<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/prospects\/list?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Flinkedin-sales-pipelines&amp;cta_type=banner\">Start now<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/03\/Icon-1-opt-3.png\" alt=\"Make your LinkedIn engagement strategy more powerful\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Stage 4: Presenting solutions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you know what your customer\u2019s problem is, it&#8217;s time to offer creative solutions that will solve it for them. This is where you get to showcase your products or services and demonstrate how they align with your customer&#8217;s needs. Remember, it\u2019s all about making their lives easier and helping them achieve their goals.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><strong><i>\ud83d\ude09 &#8220;Designing a presentation without an audience in mind is like writing a love letter and addressing it &#8216;to whom it may concern.&#8221; &#8211; Ken Haemer<\/i><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>When you&#8217;re in the spotlight, emphasize what sets your offering apart. Why is it the best choice in terms of cost, convenience, and overall value?<\/p>\n<p><span style=\"font-weight: 400;\">At this stage, expect a few bumps along the road. Address any objections head-on with evidence-based responses and tailor your presentation so the prospects understand why your solution is right for them. A well-crafted <\/span><a href=\"https:\/\/snov.io\/blog\/sales-collateral-examples\/\"><span style=\"font-weight: 400;\">sales collateral<\/span><\/a><span style=\"font-weight: 400;\"> will be in handy to help you explain every single detail of your product or service and cover all bases.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Stage 5: Making a proposal<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the stage where you do your best to seal the deal and get the customer signed on. Here you\u2019ll want to review your pricing one last time, address any lingering questions or concerns, and work on <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-write-a-sales-proposal\/\"><span style=\"font-weight: 400;\">crafting a tailored sales proposal<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>\ud83d\ude09<i> \u201cEvery sales and marketing email must have an offer, no matter how small or inconspicuous.\u201d \u2013 Jim Keenan\u00a0<\/i><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Crucially, you need to develop a <\/span><a href=\"https:\/\/snov.io\/glossary\/unique-selling-point\/\"><span style=\"font-weight: 400;\">unique selling point<\/span><\/a><span style=\"font-weight: 400;\"> (USP) as an integral part of your sales proposal that sets you apart from the crowd.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your USP should be short and catchy, making it obvious why you\u2019re the top choice. For example, if your product has a unique feature, your USP could be something like, \u201cExperience unparalleled results with our new [Product name] \u2013 something no other company offers.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, if your service is faster and more reliable than anyone else in the market, go with, \u201cGet results faster with our superior service \u2013 one that no competitor can match.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your sales proposal should clearly lay out your pricing, detailing any features or extras that may be included in your package. If the price is negotiable, mention it separately alongside your price list. This keeps the door open for further discussion and shows flexibility, which can be a key factor in closing the deal.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Stage 6. Negotiating\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Welcome to the negotiation table \u2013 where the real action happens. This is where you and your customer will discuss and finalize the details of the sale, including price, delivery dates, product specifications, and more.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b><i>\ud83d\ude09 \u201cSuccessful negotiation is not about getting to \u2018yes\u2019; it\u2019s about mastering \u2018no\u2019 and understanding what the path to an agreement is.\u201d \u2013 Christopher Voss<\/i><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Here&#8217;s where you might face some pushback on your proposal, and it\u2019s crucial to be prepared to address them in a professional yet compelling way. Here are some tips to help you through:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><b>Listen first:<\/b><span style=\"font-weight: 400;\"> Start by really hearing what the customer has to say. Understanding their perspective is key to formulating an effective response. It&#8217;s not just about your pitch; it\u2019s about their needs and concerns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><b>Offer solutions, not excuses:<\/b><span style=\"font-weight: 400;\"> If they are asking for something that isn&#8217;t doable, explain why, but don\u2019t stop there. Offer alternatives. Show them you\u2019re not just rejecting their ideas but are actively thinking about how to make things work.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><b>Be persistent but not pushy:<\/b><span style=\"font-weight: 400;\"> While remaining firm on critical points is important, you should also be willing to meet them halfway and be open to making modifications if needed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sometimes, it may turn out to be a long and arduous process, but it&#8217;s worth it in the end. If you can reach an agreement that satisfies both parties, you&#8217;ll have closed the sale and earned yourself new customers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Stage 7. Closing the sale<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You&#8217;ve done your research, selected the prospect, built the relationship, overcome objections, and almost closed the sale. Congratulations! But don&#8217;t start celebrating just yet. You can do a few things to seal the deal and ensure your customer is happy with their purchase.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b><i>\ud83d\ude09 &#8220;There is always room at the top.&#8221; &#8211; Daniel Webster<\/i><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">You should have already gained their trust at this point, so don\u2019t be afraid to be more persuasive at this stage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be creative when coming up with ideas to help you close the sale\u2014maybe offer a discount or throw in something extra for free. This could be in the form of a gift with a purchase, a percentage-off voucher, or an exclusive promotion just for the customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea is that you&#8217;re providing extra value that the customer can&#8217;t refuse. It&#8217;s a way of sweetening the deal and helping them see the value in buying from you now and in the future.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Bottom line<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to increase your sales or just start a business, learning <\/span><span style=\"font-weight: 400;\">how to build a sales pipeline using LinkedIn<\/span><span style=\"font-weight: 400;\"> is vital<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> Especially at the lead generation stage of your pipelining you need to choose a powerful <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-automation-tools\/\"><span style=\"font-weight: 400;\">LinkedIn automation tool<\/span><\/a><span style=\"font-weight: 400;\"> to build and manage your sales pipeline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sophisticated tools offered by the most popular professional network are perfect for your first steps in social selling and high-touch outreach when you aim to involve C-levels in your deals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But when you want to <\/span><span style=\"font-weight: 400;\">sell your product or service using LinkedIn <\/span><span style=\"font-weight: 400;\">at scale, email scrapers like Snov.io\u2019s LI Prospect Finder and <a href=\"https:\/\/snov.io\/cold-email\"><span data-sheets-root=\"1\">Cold Email Outreach<\/span><\/a> tools will be just right. 100% proved by nearly 2 million of Snov.io\u2019s happy customers!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to build a successful sales pipeline using LinkedIn? Here\u2019s how you can leverage the power of social selling.<\/p>\n","protected":false},"author":63,"featured_media":24384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[472],"tags":[550,1384,1499],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/24383"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=24383"}],"version-history":[{"count":4,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/24383\/revisions"}],"predecessor-version":[{"id":49604,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/24383\/revisions\/49604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/24384"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=24383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=24383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=24383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}