{"id":24849,"date":"2024-01-22T20:07:59","date_gmt":"2024-01-22T17:07:59","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=24849"},"modified":"2026-02-11T19:45:51","modified_gmt":"2026-02-11T16:45:51","slug":"email-sender-guidelines","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/email-sender-guidelines\/","title":{"rendered":"February 2024 Gmail Guidelines: What To Expect And How To Deal With New Rules For Bulk Senders?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In October 2023, Google <\/span><a href=\"https:\/\/blog.google\/products\/gmail\/gmail-security-authentication-spam-protection\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">announced<\/span><\/a><span style=\"font-weight: 400;\"> vital changes for large-volume mailers that will come into effect <\/span><b>starting from February 2024<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you use Gmail for your mass email campaigns, you may need clarification or guidance about how that will affect your future work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To save you time, we prepared an extensive guide where we break down new Gmail rules and indicate who will be affected by them. We also share insider tips and strategies for sending flawless email campaigns without breaking new regulations!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What sender requirement updates have been announced for 2024?<br \/>\n<\/a><\/li>\n<li><a href=\"#who\">Who will be affected?<\/a><\/li>\n<li><a href=\"#breakdown\">A breakdown of updates in Gmail<\/a><\/li>\n<li><a href=\"#consequences\">What are the consequences of breaking the new Gmail rules?<\/a><\/li>\n<li><a href=\"#how\">How to prepare for the changes: a step-by-step plan from Snov.io<\/a><\/li>\n<li><a href=\"#bonus\">Bonus tips and tricks<\/a><\/li>\n<li><a href=\"#why\">Why Google is changing the rules for email senders<\/a><\/li>\n<li><a href=\"#wrapping\">Wrapping it up<br \/>\n<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What sender requirement updates have been announced for 2024?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Starting next month, Google requires to:<\/span><\/p>\n<p><b>1. Authenticate your email<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mass email senders must follow <\/span><a href=\"https:\/\/support.google.com\/a\/answer\/174124#zippy=%2Chelps-deliver-messages-to-recipients-inboxes\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gmail policies<\/span><\/a><span style=\"font-weight: 400;\"> to prove the email source is reliable and safe.<\/span><\/p>\n<p><b>2. Control the spam rate<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ensure your recipients value your emails and want to receive them. Regularly monitor the spam rate and minimize the number of emails marked as <\/span><a href=\"https:\/\/growth.snov.io\/high-spam-report-rate\/\"><span style=\"font-weight: 400;\">spam<\/span><\/a><span style=\"font-weight: 400;\"> by addressees.<\/span><\/p>\n<p><b>3. Enable easy unsubscription<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Give your recipients the ability to unsubscribe from email in one click and process all unsubscription requests within two days.\u00a0<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Gmail is not the only email service provider to establish these updates. <\/span><\/i>Yahoo and AOL<\/span><i><span style=\"font-weight: 400;\"> also require their users to implement the same changes.\u00a0<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"who\"><span style=\"font-weight: 400;\">Who will be affected?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Anybody who sends 5,000 or more messages to personal Gmail accounts (ending in @gmail.com and @googlemail.com) in one day will be affected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, Google Workspace accounts are not included. And since B2B marketing managers more often send emails to people with corporate accounts, these requirements do not affect them, at least for now.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #fae5b4;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b>Note:<b><span style=\"font-weight: 400;\"> Google Workspace senders who send bulk emails must adhere to the <a href=\"https:\/\/support.google.com\/a\/answer\/178266?sjid=13569420568889853404-EU\" target=\"_blank\" rel=\"noopener\">Spam and abuse policy<\/a>, which is part of Google Workspace guidelines.<\/span><\/b><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">So now the question is: do these changes matter to high-volume senders who are not mentioned in the new updates?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our answer is \u2018Yes\u2019. The aim of such regulations is to protect users\u2019 inboxes more from unwanted and malicious messages, spam, phishing, and malware. So even if your daily email sending volume doesn\u2019t exceed 5,000, keeping up with them will help you remain a trustworthy and reputable sender and ensure your <\/span><a href=\"https:\/\/snov.io\/blog\/guide-to-email-deliverability\/\"><span style=\"font-weight: 400;\">email deliverability<\/span><\/a><span style=\"font-weight: 400;\"> and open rate will bring positive results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also believe that what\u2019s required for large senders today will likely become a requirement for everyone in the near future. So, even if your email campaigns are not as big, it\u2019s in your best interest to implement healthy email-sending practices, protect your domain, and keep your subscribers safe and genuinely interested in your emails.<\/span><\/p>\n<div class=\"content-banner third\">\n<p class=\"content-banner__title\">Want to send B2B cold emails safely?<\/p>\n<p class=\"content-banner__description\">It\u2019s easy with Automated Email Drip Campaigns!<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fhttps:\/\/snov.io\/email-drip-campaigns&amp;cta_type=banner\">Sign up and try<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/\u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0430-\u0456\u043c\u0435\u0439\u043b\u0456\u0432-2.png\" alt=\"How to send B2B cold emails safely?\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Lastly, Google states the following:<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">\u201cWe\u2019ll prioritize technical support for email delivery issues for bulk senders that meet all the requirements described in our Email sender guidelines.\u201d\u00a0<\/span><\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">As you can see, adhering to new guidelines is in your best interest!<\/span><\/p>\n<h2 id=\"breakdown\"><span style=\"font-weight: 400;\">A breakdown of <\/span><span style=\"font-weight: 400;\">updates in Gmail<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a closer look at the new requirements:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. SPF, DKIM, and DMARC email authentication for sending domains.<\/span><\/h3>\n<p><b>SPF (Sender Policy Framework)<\/b><span style=\"font-weight: 400;\"> prevents spammers from sending emails on your behalf. If you don\u2019t set it up, others might start sending unwanted messages from your domain, severely damaging your sender reputation.\u00a0<\/span><\/p>\n<p><b>DKIM (DomainKeys Identified Mail)<\/b><span style=\"font-weight: 400;\"> is used by servers to verify that the email has been sent from the domain owner. In other words, DKIM shows that email belongs to your organization.<\/span><\/p>\n<p><b>DMARC (Domain-based Message Authentication, Reporting &amp; Conformance)<\/b><span style=\"font-weight: 400;\"> allows you to tell receiving servers what to do with messages from your domain that fail SPF or DKIM authorization. To set it up, publish a DMARC record for your domain. Messages can pass DMARC authentication only if they are authenticated through SPF and\/or DKIM.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The authenticating domain must be the same domain that&#8217;s in the message<\/span> <i><span style=\"font-weight: 400;\">From: <\/span><\/i><span style=\"font-weight: 400;\">header.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #fff7f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p>\u2192<a href=\"https:\/\/snov.io\/knowledgebase\/set-up-spf-record-for-your-domain\/\"><i><span style=\"font-weight: 400;\"> How to set up SPF record<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"><br \/>\n\u2192<a href=\"https:\/\/snov.io\/knowledgebase\/set-up-dkim-for-your-domain\/\"><i><span style=\"font-weight: 400;\"> How to set up DKIM record<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"><br \/>\n\u2192<a href=\"https:\/\/snov.io\/knowledgebase\/set-up-dmarc-policy-for-your-domain\/\"><i><span style=\"font-weight: 400;\"> How to set up DMARC <\/span><\/i><\/a><\/span><\/i><\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">2. ARC for forwarded emails<\/span><\/h3>\n<p><b>Authenticated Received Chain (ARC)<\/b><span style=\"font-weight: 400;\"> is an email standard that verifies email authentication for forwarded messages. Even with successful SPF or DKIM authentication, Gmail considers a forwarded message unauthenticated if ARC shows it previously failed authentication.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Sending domains must have valid forward and reverse DNS records<\/span><\/h3>\n<p><b>DNS (Domain Name System)<\/b><span style=\"font-weight: 400;\"> is like a phonebook for the Internet. It stores an enormous amount of information about millions of registered domains. To access the data, you must perform a DNS lookup of a given domain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you send emails, service providers examine the A record (forward DNS lookup) and match it with the rDNS record (<a href=\"https:\/\/www.cloudns.net\/reverse-dns\/\" target=\"_blank\" rel=\"noopener\">reverse DNS lookup<\/a>) to validate that your sender IP address corresponds to your domain.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #fff7f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p>\u2192<a href=\"https:\/\/snov.io\/knowledgebase\/how-to-set-up-a-record-and-rdns-record\/\"><i><span style=\"font-weight: 400;\"> How to set up A-record<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"><br \/>\n\u2192<a href=\"https:\/\/snov.io\/knowledgebase\/how-to-set-up-a-record-and-rdns-record\/#setup_rDNS\"><i><span style=\"font-weight: 400;\"> How to set up rDNS record <\/span><\/i><\/a><\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">4. TLS connection is required for transmitting email<\/span><\/h3>\n<p><b>TLS (Transport Layer Security)<\/b><span style=\"font-weight: 400;\"> is a security protocol that prevents unauthorized access to your email when it&#8217;s in transit over internet connections. A sender and a receiver must use it to protect privacy and data security.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Spam rates shouldn\u2019t go higher than 0.3%<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gmail encourages you to monitor your domain&#8217;s spam rate in <\/span><a href=\"https:\/\/support.google.com\/mail\/answer\/9981691\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Postmaster Tools<\/span><\/a><span style=\"font-weight: 400;\"> regularly. Ideally, it\u2019s better to keep your spam rate below 0.1% and never let it surpass the 0.3% mark.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Formatting messages according to the Internet Message Format standard (RFC 5322)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">RFC 5322<\/span><span style=\"font-weight: 400;\"> is a standard that defines the format of internet messages. It specifies the structure and content of email messages, including the headers, body, and <\/span><a href=\"https:\/\/snov.io\/blog\/a-short-guide-to-email-attachments-the-dos-the-donts-and-the-whys\/\"><span style=\"font-weight: 400;\">attachments<\/span><\/a><span style=\"font-weight: 400;\">. It also defines the Gmail rules for handling errors and special cases, which helps to prevent confusion and miscommunication.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Don\u2019t impersonate other domains or senders<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This practice is also called spoofing; if you do that, Gmail may mark your message as spam.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Use one-click unsubscribe option<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you send 5,000 or more messages per day, ensure you provide subscribers with the option to unsubscribe with just one click directly within your emails.\u00a0<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">\u201cBulk senders have until June 1, 2024, to implement one-click unsubscribe in all commercial, promotional messages.\u201d\u00a0<\/span><\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"consequences\"><span style=\"font-weight: 400;\">What are the consequences of breaking the new <\/span><span style=\"font-weight: 400;\">Gmail rules<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bulk email senders who don\u2019t meet new requirements will be sent temporary errors (with error codes) on a small percentage of their non-compliant email traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Starting in April 2024, Google will resort to rejecting a percentage of non-compliant email traffic, and the rejection rate will grow gradually.\u00a0<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">\u201cFor example, if 75% of a sender\u2019s traffic meets our requirements, we\u2019ll start rejecting a percentage of the remaining 25% of traffic that isn\u2019t compliant.\u201d<\/span><\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Apart from this, some emails that don\u2019t comply with these Gmail rules will be delivered to recipients\u2019 spam folders.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does it mean for you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If emails from your domain are frequently marked as spam, this will <\/span>negatively impact your sender reputation and email deliverability<span style=\"font-weight: 400;\"> in the long run.<\/span><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to prepare for the changes: a step-by-step plan from Snov.io<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">From the very beginning, email deliverability has been a priority for Snov.io. We also understand that strong <\/span><a href=\"https:\/\/snov.io\/blog\/email-sender-reputation\/\"><span style=\"font-weight: 400;\">sender reputation<\/span><\/a><span style=\"font-weight: 400;\"> is the backbone of successful email outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, we\u2019ve prepared a checklist to facilitate the process and help you set up your sender reputation for success.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to prepare for Gmail Guidelines 2024 with Snov.io:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u2705Use Mailbox Rotation to unload your sender account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705Add a custom tracking domain to monitor opens and clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705Implement Email Warm-up for better deliverability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705<\/span>Solve multiple deliverability challenges with the Deliverability Check tool.<\/p>\n<p><span style=\"font-weight: 400;\">\u2705Provide unsubscribe link.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705Take care of email list hygiene and decrease the number of bounce back emails with Email Verifier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705Schedule your email campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705Improve your email deliverability skills with a one-month challenge from Snov.io.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Mailbox Rotation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Each <\/span><a href=\"https:\/\/snov.io\/pricing\"><span style=\"font-weight: 400;\">Snov.io plan<\/span><\/a><span style=\"font-weight: 400;\"> allows you to create as many email sender accounts as possible, so you don\u2019t have to send a large volume of emails from a single account.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24897\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image1-1.png\" alt=\"Mailbox Rotation\" width=\"850\" height=\"258\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image1-1.png 936w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image1-1-300x91.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image1-1-768x233.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What is more, you can set a daily limit for messages. When you reach it, Snov.io will automatically stop sending emails from your accounts until the following day and will resume the email campaign when the daily limit resets.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24899\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image6-1.png\" alt=\"Mailbox Rotation 2\" width=\"850\" height=\"530\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image6-1.png 961w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image6-1-300x187.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image6-1-768x479.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So, with Mailbox Rotation, it is easy to increase the volume of sent emails without exceeding the daily limit. Plus, you can always rely on a backup sender account if any deliverability or connection issues happen to one of them.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/8Z1NHql9WtM?si=9B--XbSOMxV_xjFd\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\">2. Custom tracking domain<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Snov.io allows you to add a custom tracking domain (CTD) to monitor opens, clicks, etc. You can also replace the default (shared) domain with your branded one for better deliverability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A CTD looks more secure than a shared domain for your recipients and ESPs, saving your messages from landing in a spam folder and decreasing your overall spam rate.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24900\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image11-1.png\" alt=\"Custom tracking domain\" width=\"850\" height=\"342\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image11-1.png 886w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image11-1-300x121.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image11-1-768x309.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">3. Email Warm-up<\/span><\/h3>\n<p>Snov.io Email Warm-up<span style=\"font-weight: 400;\"> has already proven to be one of the best services for warming up new or troublesome accounts for better deliverability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Warm-up, you can prepare your sender account to larger-than-usual sending volumes and avoid ESP filters to guarantee good deliverability. You may choose the warm-up plan for your campaign, the daily limit, the desired reply rate, and the schedule\u2014this feature is totally customizable to your needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll be able to see your email deliverability rate and statistics during a warm-up campaign:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26444\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/ep.png\" alt=\"Email Deliverability Rate\" width=\"746\" height=\"482\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/ep.png 770w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/ep-300x194.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/ep-768x497.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Think of this tool as a promoter for your sender account that would deter undesired bounces and help you maintain the desirable spam rate.<\/span><\/p>\n<div class=\"content-banner third\">\n<p class=\"content-banner__title\">Email Warm-up<\/p>\n<p class=\"content-banner__description\">Say goodbye to spam!<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fhttps:\/\/snov.io\/email-warm-up&amp;cta_type=banner\">Warm-up my email now<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/\u043f\u0440\u043e\u0433\u0440\u0456\u0432-\u0456\u043c\u0435\u0439\u043b\u0456\u0432-3.png\" alt=\"Email Warm-up\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/BEST-EMAIL-WARM-UP-TOOL.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/BEST-EMAIL-WARM-UP-TOOL.png 1280w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/BEST-EMAIL-WARM-UP-TOOL-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/BEST-EMAIL-WARM-UP-TOOL-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/07\/BEST-EMAIL-WARM-UP-TOOL-768x384.png 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/email-warm-up-tools\/\">13 Best Email Warm-Up Tools (Tested And Compared)<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">16\/03\/2026<\/p>    <\/div>\r\n<\/div><\/div>\n<h3><span style=\"font-weight: 400;\">4. Solve multiple challenges with the Deliverability Check tool<\/span><\/h3>\n<p>The Deliverability Check tool is a must-have for anyone who wants to ensure their emails reach the right audience. With its powerful set of features, you can easily optimize your technical setup and monitor your campaigns to improve your email delivery rates.<\/p>\n<p>By implementing Deliverability Check you can:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Improve your sender reputation with <\/span><b>Domain Health Checker<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Email Placement Test<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li>Scan for potential spam words before hitting send with our <b>Spam Checker<\/b> for worry-free emailing.<\/li>\n<li>Analyze your campaign&#8217;s performance with <b>Deliverability Insights<\/b>.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, Domain Health Checker analyzes domain settings based on multiple DNS records, helping you identify issues within your configuration. It also provides a score indicating your domain\u2019s readiness for sending campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To optimize your email account\u2019s performance, you should achieve a 100% score.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24907\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image10-1.png\" alt=\"Domain Checker\" width=\"850\" height=\"388\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image10-1.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image10-1-300x137.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image10-1-768x351.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Check out <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/improving-deliverability-with-dns-records\/\"><span style=\"font-weight: 400;\">this tutorial<\/span><\/a><span style=\"font-weight: 400;\"> on how to check the domain health of all your sender accounts.<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Flawless email deliverability<\/p>\n<p class=\"content-banner__description\">Snov.io equips you with all the necessary tools to keep your cold outreach going<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/deliverability?_gl=1*16w48g4*_ga*MTQ1Nzc3NTc2LjE3MDEyNjA5NzI.*_ga_BNRTCNFP5Y*MTcwODUwMjgzNy42MC4xLjE3MDg1MDkzODcuMjUuMC4w*_ga_TKFKTRN012*MTcwODUwODUzOC4yNDUuMS4xNzA4NTA5Mzg3LjAuMC4w#\/check\">Try for free<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/Domain-Health-Checker.png\" alt=\"Flawless email deliverability\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h3><span style=\"font-weight: 400;\">5. Unsubscribe link<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For Snov.io users, updating their emails is as easy as pie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can add the unsubscribe link in two ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Through the signature setup (in this case, the link will be added to all emails sent from your account):<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24908\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image9-1.png\" alt=\"Unsubscribe link\" width=\"850\" height=\"521\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image9-1.png 880w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image9-1-300x184.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image9-1-768x470.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anywhere in the body text (in this scenario, the link will be added to each email sequence separately).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Snov.io tracks when recipients click on the unsubscribe link. After they confirm they want to unsubscribe, their status is changed from Active to Unsubscribed, and they stop receiving any scheduled emails in all campaigns.\u00a0<\/span><\/p>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image1.jpg\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"11 Best Practices For Your Company\u2019s Email Newsletter Design\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image1.jpg 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image1-300x150.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image1-1024x512.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/12\/image1-768x384.jpg 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/email-newsletter-design\/\">11 Best Practices For Your Company\u2019s Email Newsletter Design<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">23\/04\/2024<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/03\/\u0422.-blog-1.jpg\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"melhores exemplos de assinatura de e-mail e dicas para ger\u00e1-las\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/03\/\u0422.-blog-1.jpg 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/03\/\u0422.-blog-1-300x150.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/03\/\u0422.-blog-1-1024x512.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/03\/\u0422.-blog-1-768x384.jpg 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/email-signature-designs-and-tools\/\">15 Best Email Signature Examples And Tools To Generate Them<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">18\/04\/2025<\/p>    <\/div>\r\n<\/div><\/div>\n<h3><span style=\"font-weight: 400;\">6. Bounce protection<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although new <\/span><span style=\"font-weight: 400;\">Google mail rules<\/span><span style=\"font-weight: 400;\"> say nothing about the bounce rate, you must remember that too many <\/span><span style=\"font-weight: 400;\">bounces<\/span><span style=\"font-weight: 400;\"> directly impact your spam rate. They start by affecting your sender reputation, meaning it is more likely that recipients will mark your emails as spam.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io detects <\/span><a href=\"https:\/\/snov.io\/blog\/email-bounce-back\/#:~:text=A%20bounce%20back%20email%20is,failure%20and%20its%20technical%20causes.\"><span style=\"font-weight: 400;\">bounce back emails<\/span><\/a><span style=\"font-weight: 400;\"> in active campaigns. It automatically pauses your campaign when the bounce rate of the last 100 emails sent reaches 15% percent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To resolve and prevent the issue with bounces, you need to regularly <\/span><a href=\"https:\/\/snov.io\/blog\/email-verification-explained\/\"><span style=\"font-weight: 400;\">verify<\/span><\/a><span style=\"font-weight: 400;\"> your recipient list and remove invalid and catch-all email addresses.<\/span><\/p>\n<p>Snov.io Email Verifier<span style=\"font-weight: 400;\"> helps you do that with ease. Check a single Gmail address for validity or verify the whole email list in seconds. Remove all emails marked as red (invalid) or yellow (catch-all) from your list.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24898\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image2.png\" alt=\"\" width=\"850\" height=\"446\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image2.png 733w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/image2-300x158.png 300w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h3><a href=\"https:\/\/snov.io\/email-verifier\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19398\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/banner2.png\" alt=\"Snov.io email verifier banner\" width=\"934\" height=\"290\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/banner2.png 1999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/banner2-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/banner2-1024x318.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/banner2-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/banner2-1536x476.png 1536w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><\/a><\/h3>\n<h3><span style=\"font-weight: 400;\">7. Sending in the prospect\u2019s time zone<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Getting unwanted emails during your leisure hours may be pretty irritating, right? So, people might hit the \u201cspam\u201d button more frequently if you bother them at improper times. Or they simply ignore your messages, negatively affecting your campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To avoid this, adjust the sending schedule to the time zones of your email recipients. The <\/span><b>Email Drip Campaigns <\/b><span style=\"font-weight: 400;\">tool allows you to do just that. You can select the days and hours when your future messages will be sent or choose a time zone specific to your target audience, enabling your email recipients to get your emails when they are more likely to open them.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26477\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/Schedule-1.png\" alt=\"Email campaign scheduling\" width=\"746\" height=\"469\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/Schedule-1.png 1260w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/Schedule-1-300x189.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/Schedule-1-1024x644.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/10\/Schedule-1-768x483.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">8. Email deliverability awareness<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To better prepare for <\/span><span style=\"font-weight: 400;\">new Gmail updates<\/span><span style=\"font-weight: 400;\">, explore the <\/span>Email Deliverability Challenge<span style=\"font-weight: 400;\">. With the help of free bite-sized lessons, you will improve engagement and bounce rate and will be able to build a successful strategy for your future campaigns.<\/span><\/p>\n<div class=\"content-banner secondary\">\n<p class=\"content-banner__title\">Join Snov.io Email Deliverability Month<\/p>\n<p class=\"content-banner__description\">Get short video lessons right in your inbox<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/snov.io\/email-deliverability-month\">Join for free<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/email_templates.png\" alt=\"Join Snov.io Email Deliverability Month\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h2 id=\"bonus\"><span style=\"font-weight: 400;\">Bonus tips and tricks<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Decrease spam rate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your spam percentage is dangerously high, try reducing it with the help of the following techniques:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send only relevant, personalized, and value-bringing email content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect your leads in line with your <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-create-an-ideal-customer-profile\/\"><span style=\"font-weight: 400;\">ideal customer profile<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refrain from sending email follow-ups to recipients who show no interest in your content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay away from using spam-triggering vocabulary in your emails.\u00a0<\/span><\/li>\n<\/ul>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/How-to-avoid-spam-filters1-2.jpg\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"Como evitar que o e-mail v\u00e1 para o spam: Melhores dicas e truques\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/How-to-avoid-spam-filters1-2.jpg 3000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/How-to-avoid-spam-filters1-2-300x150.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/How-to-avoid-spam-filters1-2-768x384.jpg 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/How-to-avoid-spam-filters1-2-1024x512.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/07\/How-to-avoid-spam-filters1-2-1568x784.jpg 1568w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/how-to-avoid-spam-filters\/\">How To Avoid Spam Filters: 26 Tips And Tricks<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">11\/02\/2026<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_4826-scaled-min.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"Spam Trigger Words\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_4826-scaled-min.png 2560w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_4826-scaled-min-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_4826-scaled-min-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_4826-scaled-min-768x384.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_4826-scaled-min-1536x768.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/09\/IMG_4826-scaled-min-2048x1024.png 2048w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/550-spam-trigger-words-to-avoid\/\">550+ Spam Trigger Words To Avoid In 2026<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">23\/12\/2025<\/p>    <\/div>\r\n<\/div><\/div>\n<h3><span style=\"font-weight: 400;\">2. Improve your email copy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here are best practices to prepare your email copy for Gmail changes:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Choose your email copywriting model.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You don&#8217;t need to invent anything new to ensure your email&#8217;s structure is good. There are dozens of frameworks you may choose from. Each framework is focused on a particular goal you can achieve with your email campaign (e.g. AIDA is focused on building a personalized approach to the email recipient).<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u2192 Download <\/span><\/i><a href=\"https:\/\/snov.io\/upload\/10_FAILPROOF_COLD_EMAIL_FORMULAS.pdf\"><i><span style=\"font-weight: 400;\">Snov.io Ebook with 10 Failproof Cold Emails Formulas<\/span><\/i><\/a><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Focus on the prospect.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your emails must bring value, so always focus on your prospect\u2019s needs. If your emails look like <\/span><i><span style=\"font-weight: 400;\">\u2018Our solution can do X and Y,\u2019<\/span><\/i><span style=\"font-weight: 400;\"> try transforming them into <\/span><i><span style=\"font-weight: 400;\">\u2018You will get X and Y after trying our solution.\u2019<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Become an active user of AI<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Modern AI-powered solutions have been tailored to help you automate email sending and improve the quality of messages, making them more personalized, resonating, and relevant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, <\/span><a href=\"https:\/\/snov.io\/ai-email-writer#:~:text=Snov.io%20AI%20email%20writer,subject%20line%20to%20match%20it!&amp;text=Lacking%20a%20few%20details%3F,even%20translate%20into%2036%20languages!\"><span style=\"font-weight: 400;\">Snov.io\u2019s AI Email Writer<\/span><\/a><span style=\"font-weight: 400;\"> is embedded into Email Drip Campaigns, so you may quickly get the email content that would adapt to your prospects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also try using ChatGPT\u2014the absolute SaaS star of the previous year.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>A\/B test your campaigns<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Testing your emails is another good habit to adopt. A\/B testing helps you find the parts of an email (e.g., <\/span><a href=\"https:\/\/snov.io\/blog\/email-subject-line-testing\/\"><span style=\"font-weight: 400;\">subject line<\/span><\/a><span style=\"font-weight: 400;\"> or CTA) that perform best. This lets you optimize your email campaigns and improve engagement and sender reputation.<\/span><\/p>\n<h2 id=\"why\">Why Google is changing the rules for email senders<\/h2>\n<p><span style=\"font-weight: 400;\">Gmail always works hard to protect people from spam and improve user experience. This is why the art of email marketing can get trickier with time, and we need to do our best to stay prepared for challenges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, email marketers have trouble securing their domains properly. As a result, third parties may start impersonating the domains, which leads to phishing and spam. It gets even worse when thousands of emails are sent daily from a single account. We believe this is why Google decided to implement new rules.<\/span><\/p>\n<h2 id=\"wrapping\"><span style=\"font-weight: 400;\">Wrapping it up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The goal of the new guidelines is to increase security and help you improve email outreach quality. With <\/span><a href=\"https:\/\/snov.io\/\"><span style=\"font-weight: 400;\">Snov.io<\/span><\/a><span style=\"font-weight: 400;\">, you will adapt in no time, and your email deliverability results will improve significantly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we get closer to February 2024, things might shift a bit. We&#8217;ll keep an eye on it and let you know if any updates come into play. Consider this blog post your go-to for the latest scoop on Gmail sender guidelines\u2014before, during, and after the upcoming change.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how the new Gmail guidelines might impact your email performance and domain&#8217;s reputation in February 2024 and what steps you can take to get ready.<\/p>\n","protected":false},"author":30,"featured_media":24915,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1929],"tags":[71,1164,1520],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/24849"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=24849"}],"version-history":[{"count":2,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/24849\/revisions"}],"predecessor-version":[{"id":44756,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/24849\/revisions\/44756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/24915"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=24849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=24849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=24849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}