{"id":29672,"date":"2024-10-18T17:54:04","date_gmt":"2024-10-18T14:54:04","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=29672"},"modified":"2025-11-07T12:11:21","modified_gmt":"2025-11-07T09:11:21","slug":"what-is-linkedin-inmail","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/what-is-linkedin-inmail\/","title":{"rendered":"What Is LinkedIn InMail: A Complete Guide With Templates And Best Practices"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Today, professional networking extends beyond traditional handshakes at conferences, and LinkedIn has become a pivotal platform for connecting with industry peers and potential collaborators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amidst numerous profiles and limited interaction options, LinkedIn&#8217;s InMail feature emerges as a crucial tool for initiating meaningful conversations and expanding professional networks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But <\/span><span style=\"font-weight: 400;\">what is InMail in the LinkedIn<\/span><span style=\"font-weight: 400;\"> realm? We\u2019ve reviewed and tested this feature and are now ready to give you expert tips on how to write attention-grabbing InMails and how you can automate this process with Snov.io.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started!<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What is InMail on LinkedIn?<\/a>\n<ul>\n<li><a href=\"#benefits\">What are the benefits of InMail? <\/a><\/li>\n<li><a href=\"#how\">How many InMails can you send? <\/a><\/li>\n<li><a href=\"#average\">What is the average InMail response rate? <\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#send\">How to send an InMail on LinkedIn? <\/a><\/li>\n<li><a href=\"#limitations\">The limitations of InMail <\/a><\/li>\n<li><a href=\"#when\">When should you send InMails? <\/a><\/li>\n<li><a href=\"#best\">Best practices for writing InMails <\/a><\/li>\n<li><a href=\"#templates\">3 InMail templates for you to use <\/a><\/li>\n<li><a href=\"#avoid\">What to avoid when writing an InMail? <\/a><\/li>\n<li><a href=\"#key\">Key takeaways <\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is InMail on LinkedIn?<\/span><\/h2>\n<p><b>InMail<\/b><span style=\"font-weight: 400;\"> is one of the premium features on this platform that allows you to send direct messages to people outside your network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When looking through people&#8217;s queries, such as \u201c<\/span><span style=\"font-weight: 400;\">What is a LinkedIn InMail<\/span><span style=\"font-weight: 400;\">?\u201d I\u2019ve noticed that users often mix LinkedIn InMail and LinkedIn messages. Let\u2019s set the record straight.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><strong>\ud83d\udca1 What is the difference between InMail and message on LinkedIn?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn messages, unlike InMails, are a basic (free) LinkedIn feature. You can only message people you are already connected to. Meanwhile, InMails bypasses this restriction and opens doors for more comprehensive professional networking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although both LinkedIn messages and InMails go to the same chat, a user can distinguish the InMail from other messages by the corresponding label:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29678\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/LinkedIn-InMail-example_Snov.io_.png\" alt=\"\" width=\"211\" height=\"450\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/LinkedIn-InMail-example_Snov.io_.png 375w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/LinkedIn-InMail-example_Snov.io_-141x300.png 141w\" sizes=\"(max-width: 211px) 100vw, 211px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn also provides the Open Profile Premium feature that allows you to contact a Premium user for free, even if they are not connected yet. This does not count as an InMail message.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"benefits\"><span style=\"font-weight: 400;\">What are the benefits of InMail?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So, why do people prefer connecting with other LinkedIn members via InMail exactly?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, InMails serve several purposes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expand your network<\/b><span style=\"font-weight: 400;\">. It helps you reach out to professionals who might be valuable contacts but aren&#8217;t currently connected with you.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Build relationships. <\/b><span style=\"font-weight: 400;\">You can introduce yourself and initiate a conversation with someone you respect or who could benefit from your services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promote your business or expertise.<\/b><span style=\"font-weight: 400;\"> Share valuable content or showcase your skills to a targeted audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recruit talents<\/b><span style=\"font-weight: 400;\">. If you&#8217;re an HR professional, InMail can help you reach out to potential candidates.<\/span><\/li>\n<\/ul>\n<h3 id=\"how\"><span style=\"font-weight: 400;\">How many InMails can you send?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The number of InMails depends on the specific <\/span><span style=\"font-weight: 400;\">subscription plan<\/span><span style=\"font-weight: 400;\"> you choose. LinkedIn offers various tiers with a set amount of InMail credits included each month. You can also purchase additional InMail credits if needed.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b>\ud83d\udca1 What is an InMail credit on LinkedIn?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">InMail credit acts as a currency specifically for <a href=\"https:\/\/snov.io\/blog\/how-to-send-inmail\/\">sending InMails<\/a> to non-connections on LinkedIn. One credit equals one InMail message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You get InMail credits on the first day of your billing cycle every month. <\/span><span style=\"font-weight: 400;\">InMail message credits expire after 90 days. If a recipient accepts your InMail, you will get an InMail message credit back.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Based on your account type, you can get the following number of InMails per month:\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Premium Career:<\/b><span style=\"font-weight: 400;\"> 5<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Premium Business:<\/b><span style=\"font-weight: 400;\"> 15<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales Navigator Core:<\/b><span style=\"font-weight: 400;\"> 50<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales Navigator Advanced:<\/b><span style=\"font-weight: 400;\"> 50<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recruiter Lite:<\/b><span style=\"font-weight: 400;\"> up to 1000 InMail per day\/seat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recruiter:<\/b><span style=\"font-weight: 400;\"> up to 1,000 InMails per day\/seat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recruiter Professional Services (RPS): <\/b><span style=\"font-weight: 400;\">up to 1,000 InMails per day\/seat*<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">The amount can change; please check LinkedIn Help to review current InMail credit limits.<\/span><\/i><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1<\/span><b>How to check InMail credits <\/b><b>in the LinkedIn account:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Go to the <i>My Premium<\/i> page. On the right side, you\u2019ll see:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The number of credits you receive every month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your InMail renewal date<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The number of credits you currently have<\/span><\/li>\n<\/ul>\n<p><figure id=\"attachment_29680\" aria-describedby=\"caption-attachment-29680\" style=\"width: 352px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29680\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/LinkedIn-InMail-credits_Snov.io_.png\" alt=\"\" width=\"352\" height=\"420\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/LinkedIn-InMail-credits_Snov.io_.png 520w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/LinkedIn-InMail-credits_Snov.io_-252x300.png 252w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/><figcaption id=\"caption-attachment-29680\" class=\"wp-caption-text\">Source: LinkedIn<\/figcaption><\/figure><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"average\"><span style=\"font-weight: 400;\">What is the average LinkedIn InMail response rate?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to LinkedIn, the average InMail response rate is 10-25%. If you compare it with email, the difference is huge. Cold emails typically show 8.5-10% (according to Campaign Monitor), while some people claim their results range between 1% and 5%.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29682\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/LinkedIn-InMail-Response-Rate_Snov.io_.png\" alt=\"\" width=\"662\" height=\"223\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/LinkedIn-InMail-Response-Rate_Snov.io_.png 662w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/LinkedIn-InMail-Response-Rate_Snov.io_-300x101.png 300w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<h2 id=\"send\"><span style=\"font-weight: 400;\">How to send an InMail on LinkedIn?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You have three ways to send InMails:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using LinkedIn Premium<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using Sales Navigator<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using LinkedIn Recruiter<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Choose a subscription based on your goals and lead generation strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also automate your cold outreach and create comprehensive drip campaigns with the help of the Snov.io <\/span><a href=\"https:\/\/snov.io\/linkedin-automation-tools\"><span style=\"font-weight: 400;\">LinkedIn Automation Tool<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to create a multichannel campaign with Snov.io:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Collect targeted and pre-verified leads on LinkedIn with LI Prospect Finder or any other website with Email Finder. You can also explore our database of millions of LinkedIn leads!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Set up omnichannel campaigns, adding email messages and automated LinkedIn touches to your sequence:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profile visits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Likes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized connection requests, messages, <\/span><span style=\"font-weight: 400;\">and InMails<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">3. Analyze detailed analytics and adjust your cold outreach to achieve even greater results.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30185\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/image-6.png\" alt=\"Snov.io Reports\" width=\"746\" height=\"355\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/image-6.png 975w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/image-6-300x143.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/image-6-768x365.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We also ensure your data safety by providing a location-based proxy for each LinkedIn account you connect. Your campaign will operate within smart daily limits to protect your account from LinkedIn restrictions.<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Surpass your lead generation goals<\/p>\n<p class=\"content-banner__description\">Enhance your cold outreach with automated LinkedIn actions<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fwhat-is-linkedin-inmail&amp;cta_type=banner\">Start today and see the results<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Icon-1-opt-3.png\" alt=\"Surpass your lead generation goals\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h2 id=\"limitations\"><span style=\"font-weight: 400;\">The limitations of InMail<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The most evident LinkedIn InMail limitations are:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monthly message limits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recipient privacy settings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">InMail character limits<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">1. Monthly message limits<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As was mentioned, InMail has a monthly limit based on your subscription level. The maximum number of InMails you may send per month is 150 and that\u2019s on Sales Navigator. Therefore, you can\u2019t reach out to bulk recipients with your InMails.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Recipient privacy settings<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some LinkedIn members have strict privacy settings that prevent them from receiving InMails from certain users. If a person has chosen not to receive <a href=\"https:\/\/snov.io\/blog\/linkedin-inmail-vs-message\/\">InMail messages<\/a> in their preferences, you won&#8217;t be able to send them any message without connecting with them first.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udcce<\/span><b>Pro-tip!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We recommend <a href=\"https:\/\/snov.io\/blog\/how-to-connect-on-linkedin\/\">connecting with people<\/a> relevant to your industry and keeping the number of pending requests below 500 for one account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn might consider your activity spammy and unwanted by recipients if too many requests are left pending. This could lead to a temporary suspension or a restriction on sending more requests, harming your outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the Snov.io LinkedIn Automation Tool, you can easily track and manage pending requests in two ways<\/span><span style=\"font-family: inherit; font-size: inherit;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29685\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/LinkedIn-Pending-connection-requests_Snov.io-LinkedIn-Automation-Tool.png\" alt=\"\" width=\"746\" height=\"357\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/LinkedIn-Pending-connection-requests_Snov.io-LinkedIn-Automation-Tool.png 1386w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/LinkedIn-Pending-connection-requests_Snov.io-LinkedIn-Automation-Tool-300x144.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/LinkedIn-Pending-connection-requests_Snov.io-LinkedIn-Automation-Tool-1024x491.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/LinkedIn-Pending-connection-requests_Snov.io-LinkedIn-Automation-Tool-768x368.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manually<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Go to the <\/span><i><span style=\"font-weight: 400;\">Connection requests<\/span><\/i><span style=\"font-weight: 400;\"> tab, select a few prospects, and click <\/span><i><span style=\"font-weight: 400;\">Withdraw selected<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatically<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this mode, Snov.io checks the list daily and deletes requests until the total number reaches the safe limit for each account. This ensures that the number of pending requests never exceeds your limit. You can set the required amount in the settings.<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Automate LinkedIn outreach safely<\/p>\n<p class=\"content-banner__description\">With Snov.io LinkedIn Automation Tool<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fwhat-is-linkedin-inmail&amp;cta_type=banner\">Start today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Icon-1-opt-1.png\" alt=\"Automate LinkedIn outreach safely\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">3. InMail character limits<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">InMail messages can\u2019t be as long as you like. The InMail subject line should be up to 200 characters, and the message body can\u2019t exceed 1,900 characters. LinkedIn encourages users to keep messages concise, which is a good point, of course. It is highly unlikely someone would read a very long, unformatted, and not personalized message, you know.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b>What\u2019s the alternative to InMails?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For bulk outreach, you can rely on traditional email and send mass emails to your prospects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use LinkedIn messages. According to LinkedIn statistics, their response rate is much higher \u2013 up to 39%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, don\u2019t underestimate the power of a well-written personalized connection request.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t know where to start?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udf81 Check out our <\/span><a href=\"https:\/\/snov.io\/webinars\/linkedin-limits\/\"><b>free guide<\/b><\/a><span style=\"font-weight: 400;\"> to learn how to outsmart LinkedIn connection limits!<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"when\"><span style=\"font-weight: 400;\">When should you send InMails?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While there&#8217;s no single &#8220;best&#8221; time to send InMails, some factors can increase your chances of getting a response.<\/span><\/p>\n<p><b>Here are InMail timing best practices:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider time zones<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send on weekdays during working hours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B test to experiment with different times<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schedule around the recipient&#8217;s activity<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">1. Consider time zones<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Aim for times when your recipient will likely be working and checking their LinkedIn messages. As your prospects might be in different time zones, consider this factor and segment your list accordingly.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Send on weekdays during working hours<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Weekdays tend to see higher engagement on LinkedIn compared to weekends. And that\u2019s not a surprise. People are typically more focused on professional communication these days. Yet, as Mondays and Fridays are usually more hectic for solving business issues, people may have no time for your InMails. So, try sending them Tuesdays \u2013 Thursdays.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29690\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Best-days-to-send-InMails_Snov.io_.png\" alt=\"\" width=\"662\" height=\"225\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Best-days-to-send-InMails_Snov.io_.png 662w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Best-days-to-send-InMails_Snov.io_-300x102.png 300w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Besides, consider working hours, when professionals might be actively using LinkedIn. Buffer&#8217;s statistics suggest that the optimal posting hours on the platform are between 9 am and 5 pm. This time period is ideal for sending InMails, too.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29691\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Best-hours-to-send-InMails.png\" alt=\"\" width=\"662\" height=\"225\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Best-hours-to-send-InMails.png 662w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Best-hours-to-send-InMails-300x102.png 300w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">3. A\/B test to experiment with different timing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can also experiment by sending a small batch of InMails at different times and see which gets the best response rate. This can help you determine the optimal timing for your specific audience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Schedule around the recipient&#8217;s activity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you see the recipient has recently been active on LinkedIn, catch them hot. Sending an InMail shortly after you\u2019ve noticed their activity is a good opportunity to capitalize on their engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s take a deeper look at best practices for InMail copies. After all, your goal is not just catching the attention of prospects in their LinkedIn chat. You should reveal all your charm to make them read and react to your offering.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/KSmR7TbV4Xg\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2 id=\"best\"><span style=\"font-weight: 400;\">Best practices for writing InMails on LinkedIn<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some key steps to follow:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize your message<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on value rather than features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Craft a compelling subject line<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leave a clear call to action<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proofread<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">1. Personalize your message<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By personalizing your InMails, you demonstrate respect, relevance, and a genuine interest in connecting with the recipient. These are key factors in successful networking and communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grab some actionable tips on how to personalize your InMail effectively:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoid generic greetings like &#8220;Dear Sir\/Madam.&#8221;<\/b><span style=\"font-weight: 400;\"> Take a moment to research the recipients&#8217; profiles and address them by name.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mention a particular detail on their profile that piqued your interest<\/b><b>.<\/b><span style=\"font-weight: 400;\"> This demonstrates you&#8217;ve done your research and <\/span><span style=\"font-weight: 400;\">are genuinely interested in your prospect<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Refer to mutual contacts and interests.<\/b> <span style=\"font-weight: 400;\">This way, you will establish a connection and make your message more relevant.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Craft your message to suit the recipient&#8217;s specific needs or challenges.<\/b> Explain how your expertise or services can be beneficial to them.<\/li>\n<\/ul>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Automation compromises personalization?<\/p>\n<p class=\"content-banner__description\">Not with Snov.io. Use Snov.io AI and smart Spintax variables for bulk personalization<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fwhat-is-linkedin-inmail&amp;cta_type=banner\">Try today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Email-AI-1.png\" alt=\"Automation compromises personalization? \" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h3><span style=\"font-weight: 400;\">2. Craft a compelling subject line<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The subject line is your first impression. So if you want your InMail to win the competition in a user\u2019s chat, elaborate on it well.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make it clear, concise, and intriguing enough.<\/b><span style=\"font-weight: 400;\"> You should entice the recipient to open your message, right?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalize.<\/b><span style=\"font-weight: 400;\"> Mention the recipient&#8217;s name or a specific point of interest. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoid being promotional.<\/b> Salesy messages usually annoy recipients. Thus if they see any hint of pitching in the subject line, they\u2019ll hardly open your InMail at all.<\/li>\n<\/ul>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/06\/Cold-email-subject-lines.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/06\/Cold-email-subject-lines.png 2250w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/06\/Cold-email-subject-lines-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/06\/Cold-email-subject-lines-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/06\/Cold-email-subject-lines-768x384.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/06\/Cold-email-subject-lines-1536x768.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/06\/Cold-email-subject-lines-2048x1024.png 2048w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/cold-email-subject-lines\/\">What Makes a Cold Email Subject Line Work? 30+ Examples to Learn From<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">26\/11\/2025<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/IMG_0661-2048x1024-min.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"Best email subject lines\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/IMG_0661-2048x1024-min.png 2048w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/IMG_0661-2048x1024-min-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/IMG_0661-2048x1024-min-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/IMG_0661-2048x1024-min-768x384.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/IMG_0661-2048x1024-min-1536x768.png 1536w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/best-email-subject-lines-for-sales\/\">59 Best B2B Email Subject Lines For Sales (And How To Craft Your Own Killer Subject Line)<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">10\/11\/2025<\/p>    <\/div>\r\n<\/div><\/div>\n<h3><span style=\"font-weight: 400;\">3. Focus on value proposition rather than your benefits<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t matter when you send your InMail to recipients if your offering means nothing to them. You should ensure that your message includes something prospects really need at the moment. A well-written message with a strong <\/span><span style=\"font-weight: 400;\">value proposition<\/span><span style=\"font-weight: 400;\"> is more likely to get a response.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some recommendations on how you can create value for your prospects:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Begin your message by clearly articulating its purpose.<\/b><span style=\"font-weight: 400;\"> Don&#8217;t beat around the bush.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoid bragging about your advantages.<\/b><span style=\"font-weight: 400;\"> Refocus your InMail so it tells prospects how you can help them solve a problem or achieve goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep your message concise and to the point.<\/b><span style=\"font-weight: 400;\"> People are busy, so respect their time. Aim for 3-4 concise sentences in the body.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u00a04. Call to action<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What is a LinkedIn InMail <\/span><span style=\"font-weight: 400;\">without a catchy CTA? <\/span><span style=\"font-weight: 400;\">A call to action<\/span><span style=\"font-weight: 400;\"> in InMail prompts recipients to take specific next steps. For you, it would mean achieving desired outcomes such as responses, meetings, or further engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While crafting a compelling call to action, take into account these tips:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clearly state what you want the recipient to do after they read your message.<\/b><span style=\"font-weight: 400;\"> Would you like them to <\/span><span style=\"font-weight: 400;\">schedule a call<\/span><span style=\"font-weight: 400;\">, visit your website, or connect on another platform?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Underline benefits.<\/b><span style=\"font-weight: 400;\"> State why taking these next steps may be a good sign for them. For example, will they get new opportunities or build meaningful relationships?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offer a choice. <\/b><span style=\"font-weight: 400;\">If possible, give the prospects some flexibility over how to follow your CTA. For example, let them choose the most appropriate time for a demo call.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stick to one CTA. <\/b><span style=\"font-weight: 400;\">Just like emails, InMails are not the place for multiple CTAs. Don\u2019t perplex recipients, and build your message over a single call to action.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">5. Proofread<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Though natural, typos and other inaccuracies can make a negative impression on your prospects. Ensure your InMail is written neatly by proofreading it before you click on the \u2018Send\u2019 button.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use special services like Grammarly <\/b><span style=\"font-weight: 400;\">to analyze any grammatical and other errors quickly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoid unethical language or slang<\/b> if you\u2019ve detected any.<\/li>\n<\/ul>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>Here are some bonus tips on how to craft a converting LinkedIn InMail:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow up if you don&#8217;t receive a response within a reasonable timeframe (e.g., 3-5 days).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attach relevant content (e.g., articles, case studies) if it adds value.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your tone professional yet friendly. Don&#8217;t be overly familiar, especially in initial communication.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid making assumptions about the recipient. Research their profile and tailor your message accordingly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respect their privacy, and don&#8217;t make any discriminatory or offensive remarks.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an example of a good InMail structure to save and keep:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29693\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/InMail-Structure_Snov.io_.png\" alt=\"\" width=\"662\" height=\"335\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/InMail-Structure_Snov.io_.png 662w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/InMail-Structure_Snov.io_-300x152.png 300w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By following these steps, you\u2019ll craft attention-grabbing InMails that will bring you productive conversations.<\/span><\/p>\n<h2 id=\"templates\"><span style=\"font-weight: 400;\">3 InMail templates for you to use<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Recommendations are okay, but you\u2019re here for some applicable solutions, aren\u2019t you? We\u2019ve prepared 3 InMail templates for the most common purposes you can save for your outreach:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Connecting with a potential client<\/span><\/h3>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b>Subject: Helping businesses achieve [desired outcome]<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hi [Client Name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My name is [Your Name], and I&#8217;m the [Your Title] at [Your Company]. We help businesses achieve [Desired Outcome] through [Your Services].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I noticed your recent post about [Challenge mentioned in their LinkedIn post]. We&#8217;ve helped several clients overcome similar challenges by [Briefly mention a success story].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;d love to learn more about your specific goals and see if there&#8217;s a potential fit. Would you be open to a brief call next week?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best regards,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Your Name]<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Why it works:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The InMail highlights a specific value proposition relevant to the client\u2019s company.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You demonstrate your awareness of their current challenges and provide a success story of another customer to build trust.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The message includes a clear call to action, enticing a prospect for further conversation.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Reaching out to a thought leader or influencer<\/span><\/h3>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b>Subject: Appreciate your thoughts on [topic of interest]<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hi [Thought Leader Name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;m [Your Name], a [Your Title] with a strong interest in [Industry\/Topic]. I&#8217;ve been following your work for some time now, and I particularly appreciate your insights on [Specific area of their expertise].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your recent post on [Specific post\/article] sparked some interesting ideas for me, especially regarding [Mention a specific point].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;d love to connect and have a brief conversation to learn more about your perspective on [Topic of interest]. Perhaps we could explore potential collaboration opportunities in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do you think?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you for your time and consideration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best regards,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Your Name]<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Why it works:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You acknowledge the person\u2019s expertise from the start and mention a specific piece of their work.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The InMail demonstrates your genuine interest in the recipient\u2019s ideas and perspective.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You offer the potential for further collaboration without being demanding (consider this opinion-asking closing line: \u201cWhat do you think?\u201d).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The message is concise, and the tone is respectful and friendly.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">3. Applying for a job<\/span><\/h3>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><b>Subject: [Your Name] \u2014 eager to contribute my skills in [Job Title]<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hi [Hiring Manager Name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;m writing to express my strong interest in the [Job Title] position currently open at [Your Company].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;ve been following [Your Company]&#8217;s work in [Industry] for some time and particularly admire [Highlight something specific about the company]. My experience in [Your relevant skills] aligns well with the requirements mentioned in the job description.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my previous role at [Previous Company], I [Briefly mention a relevant accomplishment]. I&#8217;m confident I can bring the same level of dedication and expertise to your team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;ve attached my resume for your review and would be grateful for the opportunity to discuss my qualifications further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you for your time and consideration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best regards,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Your Name]<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Why it works:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You mention your name in the subject line so as not to get lost among all other candidates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The InMail underlines your enthusiasm about getting the job, specifically at this company.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You highlight relevant skills and accomplishments and attach the resume for review.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your message is concise but embraces all important points the HR typically considers (interest, skills, experience).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Customize these templates up to your needs, and remember to personalize them with specific details.<\/span><\/p>\n<h2 id=\"avoid\"><span style=\"font-weight: 400;\">What to avoid when writing an InMail?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Congrats! Now you know how to <a href=\"https:\/\/snov.io\/blog\/linkedin-inmail-templates\/\">craft professional InMails<\/a> and even have some templates for an easy start. In this final chapter, check yourself for the key Don\u2019ts to consider when writing an InMail on LinkedIn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So here\u2019s what you need to avoid by hook or by crook:<\/span><\/p>\n<p><b>\ud83d\udeabGeneric messages<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;Hi [Name], I see you work at [Company]. We offer&#8230;&#8221;<\/span><\/i><span style=\"font-weight: 400;\">: Such a beginning shows no effort to personalize the message or understand the recipient&#8217;s needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;Just checking in&#8230;&#8221;<\/span><\/i><span style=\"font-weight: 400;\">: This vague opening lacks purpose and doesn&#8217;t provide value to the recipient.<\/span><\/li>\n<\/ul>\n<p><b>\ud83d\udeabUnprofessional language<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Slang, excessive emojis, or overly casual language: maintain a professional tone throughout your message.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Typos and grammatical errors.<\/span><\/li>\n<\/ul>\n<p><b>\ud83d\udeabExcessive self-promotion<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focusing solely on your company&#8217;s products or services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Making unrealistic claims.<\/span><\/li>\n<\/ul>\n<p><b>\ud83d\udeabUnrealistic expectations<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demanding a response or immediate action.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expecting a connection with a high-profile influencer right away.<\/span><\/li>\n<\/ul>\n<p><b>\ud83d\udeabSpammy tactics<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending too many InMails at a row.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including irrelevant attachments or links.<\/span><\/li>\n<\/ul>\n<p><b>\ud83d\udeab Negative tone<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complaining or criticizing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being pushy or overly aggressive.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Follow these tips to steer clear of common pitfalls and craft effective InMails that will get noticed on LinkedIn.<\/span><\/p>\n<p><b>\u2192 Think you can\u2019t \u201chack\u201d LinkedIn to build <\/b><a href=\"https:\/\/snov.io\/blog\/linkedin-sales-pipelines\/\"><b>sales pipelines faster<\/b><\/a><b>? Read this article and simply speed up this journey.<\/b><\/p>\n<h2 id=\"key\"><span style=\"font-weight: 400;\">Key takeaways<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn InMail can be a powerful tool for professional outreach when used strategically. By knowing its limitations and crafting personalized, value-bringing messages, you can develop meaningful conversations and grow your business network.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, building trust and genuine connections takes time and effort. Luckily, you can leverage automation tools like <\/span><a href=\"https:\/\/snov.io\"><span style=\"font-weight: 400;\">Snov.io<\/span><\/a><span style=\"font-weight: 400;\"> to streamline your approach and maximize your success on LinkedIn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get on board, use Snov.io features and templates, and may your LinkedIn campaigns not be frightful but fruitful!<\/span><\/p>\n<div class=\"content-banner third\">\n<p class=\"content-banner__title\">Your personal LinkedIn assistant, always on duty<\/p>\n<p class=\"content-banner__description\">Unlock greater outreach limits and sell more with Snov.io<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fwhat-is-linkedin-inmail&amp;cta_type=banner\">Start today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/10\/Icon-1-opt-3-1.png\" alt=\"Your personal LinkedIn assistant, always on duty\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to connect with more people on LinkedIn? Learn more about LinkedIn Inmail, its features, and how to use them to leverage your business.<\/p>\n","protected":false},"author":18,"featured_media":29695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[472],"tags":[550,1382,1573],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/29672"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=29672"}],"version-history":[{"count":8,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/29672\/revisions"}],"predecessor-version":[{"id":42767,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/29672\/revisions\/42767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/29695"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=29672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=29672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=29672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}