{"id":30626,"date":"2024-11-28T11:45:14","date_gmt":"2024-11-28T08:45:14","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=30626"},"modified":"2025-11-21T17:48:35","modified_gmt":"2025-11-21T14:48:35","slug":"black-friday-deals-in-saas","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/black-friday-deals-in-saas\/","title":{"rendered":"Black Friday In SaaS: Opportunity Or Hype? Snov.io\u2019s Marketing Experts Share Their Opinion"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Black Friday, known as the biggest shopping day of the year, takes place last Friday of November and is closely followed by Cyber Monday. Together, these two events mark the peak of global consumer activity, with billions spent on deals and discounts across industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><span style=\"font-weight: 400;\">Salesforce<\/span><span style=\"font-weight: 400;\">, last year\u2019s Black Friday brought in $16.4 billion in sales in the U.S. and $70.9 billion globally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, Driveresearch also reports that 75% of consumers plan to shop online for Black Friday and 68% for Cyber Monday. These statistics highlight the growing preference for convenient and flexible online shopping experiences, further cementing the importance of these shopping events for businesses worldwide.<\/span><\/p>\n<figure id=\"attachment_30627\" aria-describedby=\"caption-attachment-30627\" style=\"width: 404px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30627\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/11\/Black-Friday-2024-stats.png\" alt=\"\" width=\"404\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/11\/Black-Friday-2024-stats.png 686w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/11\/Black-Friday-2024-stats-300x297.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/11\/Black-Friday-2024-stats-150x150.png 150w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/><figcaption id=\"caption-attachment-30627\" class=\"wp-caption-text\">Source: Driveresearch 2024 Black Friday Shopper Report<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">While Black Friday and Cyber Monday are traditionally associated with retail and eCommerce, their reach has expanded into the SaaS space. According to Paddle, companies offering discounts on Black Friday (and across the weekend) sell 7x the orders, leading to around 6x the typical revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But is Black Friday truly worth it for SaaS companies? While the potential for increased revenue and customer acquisition is undeniable, there are risks and challenges that businesses need to navigate. In our latest video podcast, we tackle these questions head-on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Join our marketing specialists, Kseniia and Victoria, for a friendly chat as they dive deep into the SaaS and Black Friday world. From uncovering the psychology behind limited-time offers to sharing insights from Snov.io\u2019s own Black Friday strategy, this podcast is packed with practical tips and real-life examples to help you make the most of the season.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Uza4PizqOmA?si=hxYD8e1JNSrGNApL\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Also, we&#8217;ve got another special treat for you. <span>If you&#8217;re looking for limited-time software savings, check out our updated guide to the <\/span><a href=\"https:\/\/snov.io\/blog\/best-black-friday-saas-deals\/\">best Black Friday SaaS deals<\/a><span> available this year.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Black Friday really worth it for SaaS companies? Join our marketing experts as they break down the ins and outs of B2B strategies, and share tips, and examples to help you maximize your success.<\/p>\n","protected":false},"author":97,"featured_media":30923,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1065,1079,1541],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/30626"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=30626"}],"version-history":[{"count":2,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/30626\/revisions"}],"predecessor-version":[{"id":43490,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/30626\/revisions\/43490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/30923"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=30626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=30626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=30626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}