{"id":30958,"date":"2024-12-13T19:41:08","date_gmt":"2024-12-13T16:41:08","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=30958"},"modified":"2026-02-10T17:56:41","modified_gmt":"2026-02-10T14:56:41","slug":"linkedin-for-business","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/linkedin-for-business\/","title":{"rendered":"How To Use LinkedIn For Business In 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Charlie Munger, a renowned investor, once said, \u201cFish where the fish are.\u201d Although he referred to investing, this principle can definitely be implemented in marketing and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In recent years, the majority of B2B fish have been on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">. In 2023, the number of organizations with a company profile <\/span><span style=\"font-weight: 400;\">page <\/span><span style=\"font-weight: 400;\">on <\/span><span style=\"font-weight: 400;\">this platform <\/span><span style=\"font-weight: 400;\">reached 67.1 million. Evidently, <\/span><span style=\"font-weight: 400;\">to find new clients, your <\/span><span style=\"font-weight: 400;\">business <\/span><span style=\"font-weight: 400;\">should also have a page on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll explain <\/span><span style=\"font-weight: 400;\">how to use LinkedIn as a business<\/span><span style=\"font-weight: 400;\"> platform<\/span><span style=\"font-weight: 400;\"> and break down mistakes you should avoid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to grab some of our best <\/span><span style=\"font-weight: 400;\">LinkedIn tips for businesses<\/span><span style=\"font-weight: 400;\"> that will help you <\/span><span style=\"font-weight: 400;\">optimize your <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> company <\/span><span style=\"font-weight: 400;\">page<\/span><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Off we go!<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">LinkedIn for business: what it means<\/a><\/li>\n<li><a href=\"#why\">Why create a LinkedIn business page? <\/a><\/li>\n<li><a href=\"#how\">How to use LinkedIn for business growth? <\/a><\/li>\n<li><a href=\"#how2\">How to set up a LinkedIn business page <\/a><\/li>\n<li><a href=\"#how3\">How to optimize your LinkedIn business page profile <\/a><\/li>\n<li><a href=\"#mistakes\">Mistakes to avoid when using a LinkedIn page as a business <\/a><\/li>\n<li><a href=\"#your\">Your next steps<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">LinkedIn for business: what it means<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> is a social <\/span><span style=\"font-weight: 400;\">networking<\/span><span style=\"font-weight: 400;\"> platform<\/span><span style=\"font-weight: 400;\"> that can be used for both individual and business purposes. Its business potential<\/span><span style=\"font-weight: 400;\"> for companies<\/span><span style=\"font-weight: 400;\"> is mind-blowing since <\/span><span style=\"font-weight: 400;\">most social media engagement between <\/span><span style=\"font-weight: 400;\">companies <\/span><span style=\"font-weight: 400;\">happens on this <\/span><span style=\"font-weight: 400;\">professional network<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30960\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_stats_Snov.io_.png\" alt=\"\" width=\"421\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_stats_Snov.io_.png 746w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_stats_Snov.io_-300x285.png 300w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A LinkedIn <\/span><span style=\"font-weight: 400;\">business<\/span> <span style=\"font-weight: 400;\">page<\/span><span style=\"font-weight: 400;\"> has unique features tailored to help a company promote its brand and products or hire new employees. Its structure differs from a personal profile you might already use. This page provides <\/span><span style=\"font-weight: 400;\">professional<\/span><span style=\"font-weight: 400;\"> information about a particular <\/span><span style=\"font-weight: 400;\">company<\/span><span style=\"font-weight: 400;\"> \u2014<\/span><span style=\"font-weight: 400;\"> its specialization, location, number of employees, open positions, products, or services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, this is what Snov.io\u2019s <\/span><span style=\"font-weight: 400;\">company<\/span> <span style=\"font-weight: 400;\">page<\/span><span style=\"font-weight: 400;\"> looks like:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30961\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Snov.io-LinkedIn-business-page.png\" alt=\"\" width=\"746\" height=\"383\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Snov.io-LinkedIn-business-page.png 1020w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Snov.io-LinkedIn-business-page-300x154.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Snov.io-LinkedIn-business-page-768x394.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> users can follow your <\/span><span style=\"font-weight: 400;\">business page<\/span><span style=\"font-weight: 400;\"> to see your company\u2019s posts in their feed and message your company directly.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f<\/span><b><i>Expert tip<\/i><\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to LinkedIn policy, individuals can initiate a conversation with a company <\/span><span style=\"font-weight: 400;\">page<\/span><span style=\"font-weight: 400;\">, but not the other way around! That\u2019s why <\/span><b>we highly recommend using your personal and company <\/b><b>pages<\/b><span style=\"font-weight: 400;\"> on<\/span><span style=\"font-weight: 400;\"> LinkedIn to grow your business<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Streamline all the routine<\/b><b>\u00a0tasks with <a href=\"https:\/\/snov.io\/linkedin-automation-tools\"><span data-sheets-root=\"1\">automation for LinkedIn<\/span><\/a><\/b><span style=\"font-weight: 400;\">\u00a0to make it less exhausting and time-consuming.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect high-quality leads from LinkedIn with the LI Prospect Finder extension.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create multichannel campaigns with automated LinkedIn actions like connection requests, messages, InMails, or profile views.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30962\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/InMail_LinkedIn-Automation-Tool_Snov.io_-2.png\" alt=\"\" width=\"746\" height=\"357\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/InMail_LinkedIn-Automation-Tool_Snov.io_-2.png 1936w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/InMail_LinkedIn-Automation-Tool_Snov.io_-2-300x144.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/InMail_LinkedIn-Automation-Tool_Snov.io_-2-1024x490.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/InMail_LinkedIn-Automation-Tool_Snov.io_-2-768x368.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/InMail_LinkedIn-Automation-Tool_Snov.io_-2-1536x735.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Manage pending connection requests and automatically delete unanswered ones straight from the CRM.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30963\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-Automation-tool_Automatic-withdrawal-of-pending-connection-requests_Snov.io_.png\" alt=\"\" width=\"662\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-Automation-tool_Automatic-withdrawal-of-pending-connection-requests_Snov.io_.png 1449w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-Automation-tool_Automatic-withdrawal-of-pending-connection-requests_Snov.io_-300x181.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-Automation-tool_Automatic-withdrawal-of-pending-connection-requests_Snov.io_-1024x619.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-Automation-tool_Automatic-withdrawal-of-pending-connection-requests_Snov.io_-768x464.png 768w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor your campaign performance with elaborate reports.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30964\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-reports_Snov.io_.png\" alt=\"\" width=\"746\" height=\"390\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-reports_Snov.io_.png 1378w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-reports_Snov.io_-300x157.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-reports_Snov.io_-1024x535.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-reports_Snov.io_-768x401.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io takes data safety seriously. For each LinkedIn account you connect, you will get <\/span><b>a location-based proxy<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, our automation works with c<\/span><span style=\"font-weight: 400;\">arefully researched <\/span><b>daily limits and delays<\/b><span style=\"font-weight: 400;\"> between actions to simulate human behavior and protect your account from LinkedIn restrictions!<\/span><b>\u00a0<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Double your results<\/p>\n<p class=\"content-banner__description\">Close deals faster with the Snov.io LinkedIn Automation Tool<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Flinkedin-for-business&amp;cta_type=banner\">Try now<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Icon-1-opt-2.png\" alt=\"Double your results\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why create a <\/span><span style=\"font-weight: 400;\">LinkedIn business page<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re already using your personal <\/span><span style=\"font-weight: 400;\">LinkedIn page for business<\/span><span style=\"font-weight: 400;\"> purposes, you might wonder why create a separate company profile. Let\u2019s explore the main advantages and downsides of creating a <\/span><span style=\"font-weight: 400;\">business LinkedIn page<\/span><span style=\"font-weight: 400;\"> so you can<\/span><span style=\"font-weight: 400;\"> decide for yourself.<\/span><\/p>\n<p style=\"text-align: center;\"><b>Business Page on LinkedIn<\/b><\/p>\n<table class=\" aligncenter\" style=\"width: 100%; height: 384px;\">\n<thead>\n<tr style=\"background-color: #b3cdf5;\">\n<td style=\"width: 5.7229%; text-align: center; height: 24px;\"><span style=\"font-weight: 400;\"><b>Pros<\/b><\/span><\/td>\n<td style=\"width: 7.5488%; text-align: center; height: 24px;\"><b>Cons<\/b><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"background-color: #f7f7f7; width: 5.7229%; text-align: left;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Increases brand awareness.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">business page<\/span><span style=\"font-weight: 400;\"> lets you tell your brand&#8217;s story, increasing visibility and credibility among potential clients.<\/span><\/td>\n<td style=\"width: 7.5488%; background-color: #f7f7f7; vertical-align: middle;\">\n<div style=\"padding-left: 25px; padding-right: 25px;\">\n<ul>\n<li aria-level=\"1\"><b>Requires time and effort.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To keep your page active and relevant, you must regularly update it with posts and engage with your followers nonstop.<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f7f7f7; width: 5.7229%; text-align: left;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Draws attention to your products and services.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Prospects can learn all the essentials of your product on LinkedIn without visiting your website. This may help you convert them faster.<br \/>\n<\/span><\/td>\n<td style=\"width: 7.5488%; background-color: #f7f7f7; vertical-align: middle;\">\n<div style=\"padding-left: 25px; padding-right: 25px;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Is a long-term investment<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A business LinkedIn page will not bring you the desired results right away. You\u2019ll have to stick to your strategy for some time to start getting benefits from using LinkedIn for business.<br \/>\n<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f7f7f7; width: 5.7229%; text-align: left;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Facilitates the recruitment process<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span style=\"font-weight: 400;\">Many people use <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> to search for jobs. Showcasing your corporate culture and open positions can attract top talents to your company.<\/span><br \/>\n<\/b><\/td>\n<td style=\"width: 7.5488%; background-color: #f7f7f7; vertical-align: middle;\">\n<div style=\"padding-left: 25px; padding-right: 25px;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Has tough competition<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019ll have to invest a lot of creative energy and time to stand out among numerous company pages on LinkedIn.<br \/>\n<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f7f7f7; width: 5.7229%; text-align: left;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Helps to prove your expertise.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can enhance your <\/span><span style=\"font-weight: 400;\">business\u2019s<\/span><span style=\"font-weight: 400;\"> reputation by regularly posting valuable expert content on the company <\/span><span style=\"font-weight: 400;\">page<\/span><span style=\"font-weight: 400;\">.<\/span><b><br \/>\n<\/b><\/td>\n<td style=\"width: 7.5488%; background-color: #f7f7f7; vertical-align: middle;\">\n<div style=\"padding-left: 25px; padding-right: 25px;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lacks a personal touch<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s harder to engage with people via the company page. Most users feel more comfortable communicating with a person rather than a faceless company profile.<br \/>\n<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f7f7f7; width: 5.7229%; text-align: left;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improves your <\/b><b>business\u2019s<\/b><b> online visibility.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">LinkedIn pages<\/span><span style=\"font-weight: 400;\"> rank high in search engines. This means people are more likely to find your <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> post rather than a blog article in Google. A company page can help you direct users to your website and get more traffic and additional <\/span><span style=\"font-weight: 400;\">leads<\/span><span style=\"font-weight: 400;\">.<\/span><b><br \/>\n<\/b><\/td>\n<td style=\"width: 7.5488%; background-color: #f7f7f7; vertical-align: middle;\">\n<div style=\"padding-left: 25px; padding-right: 25px;\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Obviously, it makes sense to create a page on LinkedIn for business purposes. The benefits outweigh all the hassle. To enjoy them, however, you should know how to use the LinkedIn page for <a href=\"https:\/\/snov.io\/blog\/best-business-development-tools\/\">business growth<\/a>. Don\u2019t worry! You\u2019ll find plenty of tried and true ideas below. <\/span><br \/>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"322\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/08\/image2.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"LinkedIn plans_featured image\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/08\/image2.png 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/08\/image2-300x149.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/08\/image2-1024x509.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/08\/image2-768x382.png 768w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/linkedin-account-types\/\">LinkedIn Account Types Compared: Your Guide To All LinkedIn Premium Plans<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">27\/05\/2025<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"322\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/05\/1.0-3.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/05\/1.0-3.png 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/05\/1.0-3-300x149.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/05\/1.0-3-1024x509.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/05\/1.0-3-768x382.png 768w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/what-is-linkedin-sales-navigator\/\">What is LinkedIn Sales Navigator: Features, Account Types &#038; Tips For 2026<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">17\/03\/2026<\/p>    <\/div>\r\n<\/div><\/div><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to use LinkedIn for business growth?<\/span><\/h2>\n<ol>\n<li><span style=\"font-weight: 400;\"> Communicate your business vision and values<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Become a thought leader<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Utilize LinkedIn ads<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Use both active and passive lead generation<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Hire top professionals<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Why create a <\/span><span style=\"font-weight: 400;\">Communicate your business vision and values<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to Edelman\u2019s report, 58% of stakeholders will buy or advocate for a company if their values align. Your <\/span><span style=\"font-weight: 400;\">LinkedIn business page<\/span><span style=\"font-weight: 400;\"> is the right place to demonstrate your mission and philosophy. There are many ways, from a straight-up manifesto in the <\/span><i><span style=\"font-weight: 400;\">About<\/span><\/i><span style=\"font-weight: 400;\"> section to a subtle reveal through your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Snov.io, we believe that <\/span><span style=\"font-weight: 400;\">branding<\/span><span style=\"font-weight: 400;\"> starts with the company\u2019s values. One of ours is working together as a team where every member is appreciated. That\u2019s what we share with our audience:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30970\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_Snov.io_.png\" alt=\"\" width=\"476\" height=\"450\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_Snov.io_.png 725w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_Snov.io_-300x284.png 300w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f<\/span> <b><i>Expert tip<\/i><\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial to act according to the values you display on your <\/span><span style=\"font-weight: 400;\">business page<\/span><span style=\"font-weight: 400;\">. For example, if you say it\u2019s important for your company to build long-term relationships, don\u2019t leave your subscribers hanging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Show interest in them \u2014 follow their <\/span><span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\">, like and comment on their posts, and encourage building <\/span><span style=\"font-weight: 400;\">connections<\/span><span style=\"font-weight: 400;\"> with personalized messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sounds like a lot of additional work on top of managing your <\/span><span style=\"font-weight: 400;\">business profile<\/span><span style=\"font-weight: 400;\">? Let <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-automation-tools\/\"><span style=\"font-weight: 400;\">automation software<\/span><\/a><span style=\"font-weight: 400;\"> do it for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Snov.io\u2019s LinkedIn Automation Tool, you can send personalized messages in bulk on <\/span><span style=\"font-weight: 400;\">LinkedIn <\/span><span style=\"font-weight: 400;\">and via email. It\u2019s a quick and easy way to maintain conversations with leads and clients through the channels they like most.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30971\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Multichannel-campaign_LinkedIn-for-business_Snov.io_.png\" alt=\"\" width=\"746\" height=\"389\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Multichannel-campaign_LinkedIn-for-business_Snov.io_.png 997w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Multichannel-campaign_LinkedIn-for-business_Snov.io_-300x156.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Multichannel-campaign_LinkedIn-for-business_Snov.io_-768x401.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Your personal assistant<\/p>\n<p class=\"content-banner__description\">Grow your network and generate leads with Snov.io LinkedIn automation tool<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Flinkedin-for-business&amp;cta_type=banner\">Start today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Icon-1-opt-3-1.png\" alt=\"Your personal assistant\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h3><span style=\"font-weight: 400;\">2. Become a thought leader<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No one wants to partner with a <\/span><span style=\"font-weight: 400;\">business<\/span><span style=\"font-weight: 400;\"> that doesn\u2019t know what it\u2019s doing, let alone purchase its products and services. To find investors and <\/span><a href=\"https:\/\/snov.io\/blog\/sales-closing-techniques\/\"><span style=\"font-weight: 400;\">close more sales deals<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ve got to prove your expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, since competition in most industries has become extremely fierce these years, being just an expert isn\u2019t enough. Customers are looking for<\/span><i><span style=\"font-weight: 400;\"> the <\/span><\/i><span style=\"font-weight: 400;\">leading expert.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30972\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_-2.png\" alt=\"\" width=\"466\" height=\"450\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_-2.png 986w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_-2-300x290.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_-2-768x742.png 768w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Regularly share content that shows your competence in a particular field and brings real value.\u00a0It can be anything: articles, videos, whitepapers, reports, or short how-tos. Such daily posts will help you convince your <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> followers your company is worth dealing with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, at Snov.io, we regularly engage with our audience through valuable content. We carefully test all the tips we provide, which helps us appear as a trustworthy vendor.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30973\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_-3.png\" alt=\"\" width=\"460\" height=\"450\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_-3.png 723w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_-3-300x293.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another upside to continuously posting expert content is <a href=\"https:\/\/snov.io\/blog\/linkedin-sales-prospecting\/\">expanding your prospect base<\/a>. The more original and helpful content you post,\u00a0the more people will notice (and, hopefully, follow) your company page. Not a bad way to continuously get new leads, isn\u2019t it?<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f<\/span> <b><i>Expert tip<\/i><\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strengthen your reputation with the help of a company <\/span><span style=\"font-weight: 400;\">page<\/span><span style=\"font-weight: 400;\">. After all, you\u2019ll be reaching out to your leads from your personal profile. For example, post a long-format article on your private <\/span><span style=\"font-weight: 400;\">page <\/span><span style=\"font-weight: 400;\">and then repost it on your<\/span><span style=\"font-weight: 400;\"> business page<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30974\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_-5.png\" alt=\"\" width=\"746\" height=\"314\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_-5.png 994w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_-5-300x126.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_-5-768x324.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">3. Utilize LinkedIn ads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Exp<\/span><span style=\"font-weight: 400;\">and your audience by promoting your content to people you couldn\u2019t reach organically. Ads are the best way to put your products and services into the spotlight.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30975\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_stats-2_Snov.io_.png\" alt=\"\" width=\"587\" height=\"350\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_stats-2_Snov.io_.png 746w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_stats-2_Snov.io_-300x179.png 300w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn ads are available only on a <\/span><span style=\"font-weight: 400;\">business page<\/span><span style=\"font-weight: 400;\">, but they can help you draw attention to your personal profile.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f<\/span> <b><i>Expert tip<\/i><\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take advantage of <\/span><span style=\"font-weight: 400;\">LinkedIn&#8217;s <\/span><span style=\"font-weight: 400;\">advanced targeting options!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segment your audience by different parameters and conduct A\/B tests to deliver ads to the most relevant user groups. This will increase your chances of generating <\/span><a href=\"https:\/\/snov.io\/blog\/lead-qualification-with-snovio\/\"><span style=\"font-weight: 400;\">qualified leads<\/span><\/a><span style=\"font-weight: 400;\"> and driving conversions.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">4. Use both active and passive lead generation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Studies show that <\/span><span style=\"font-weight: 400;\">LinkedIn <\/span><span style=\"font-weight: 400;\">is the best place to find high-quality <\/span><span style=\"font-weight: 400;\">B2B<\/span><span style=\"font-weight: 400;\"> leads. Depending on whether you\u2019re using a private or a <\/span><span style=\"font-weight: 400;\">business page<\/span><span style=\"font-weight: 400;\">, you can <\/span><a href=\"https:\/\/snov.io\/glossary\/lead-generation\/\"><span style=\"font-weight: 400;\">generate leads<\/span><\/a><span style=\"font-weight: 400;\"> on the platform in two ways:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Passive (inbound) lead generation:<\/b><span style=\"font-weight: 400;\"> A well-managed <\/span><span style=\"font-weight: 400;\">company profile <\/span><span style=\"font-weight: 400;\">prompts users to contact your company. Visitors can become interested in your product while reading your posts or seeing your ads. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Active (outbound) lead generation:<\/b> A personal profile allows a more proactive approach. You can connect and engage with other LinkedIn users by yourself.<\/li>\n<\/ol>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f<\/span> <b><i>Expert tip<\/i><\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-social-selling-index\/\"><span style=\"font-weight: 400;\">Social Selling Index<\/span><\/a><span style=\"font-weight: 400;\"> is crucial for lead generation on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30976\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_stats-3_Snov.io_.png\" alt=\"\" width=\"587\" height=\"350\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_stats-3_Snov.io_.png 746w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-for-business_stats-3_Snov.io_-300x179.png 300w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io\u2019s LinkedIn Automation Tool manages your daily activity and boosts your Social Selling Index. You can monitor your score directly in your account settings and adjust your daily limits accordingly.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30977\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-Automation-tool_Social-Selling-Index_Snov.io_.png\" alt=\"\" width=\"535\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-Automation-tool_Social-Selling-Index_Snov.io_.png 933w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-Automation-tool_Social-Selling-Index_Snov.io_-300x224.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-Automation-tool_Social-Selling-Index_Snov.io_-768x574.png 768w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Hit that B2B sales quota fast<\/p>\n<p class=\"content-banner__description\">Get high-quality leads with the Snov.io LinkedIn Automation Tool<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Flinkedin-for-business&amp;cta_type=banner\">Start today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Icon-5-opt-4.png\" alt=\"Hit that B2B sales quota fast \" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h3><span style=\"font-weight: 400;\">5. Hire top professionals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn&#8217;s purpose<\/span><span style=\"font-weight: 400;\"> for business<\/span><span style=\"font-weight: 400;\">es<\/span><span style=\"font-weight: 400;\"> is to achieve <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-account-based-marketing\/\"><span style=\"font-weight: 400;\">sales<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">marketing<\/span><\/a><span style=\"font-weight: 400;\"> goals, but you also need highly skilled professionals to hit your quotas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The recruiting potential of <\/span><span style=\"font-weight: 400;\">LinkedIn for businesses<\/span><span style=\"font-weight: 400;\"> of all sizes is hard to overestimate. You can use your company profile in many ways:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Broadcast company culture and values to attract people who will fit well in your existing team.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post job openings directly on the <\/span><span style=\"font-weight: 400;\">page <\/span><span style=\"font-weight: 400;\">to increase exposure and appeal to a wider pool of candidates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight employee testimonials to give candidates a clear picture of what it means to work in your company.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide insights into company projects and achievements to gain trust and attract innovative and driven professionals.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Look for potential candidates among your <\/span><span style=\"font-weight: 400;\">followers<\/span><span style=\"font-weight: 400;\"> and reach out to the most qualified ones with personalized messages.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f<\/span> <b><i>Expert tip<\/i><\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content marketing<\/span><span style=\"font-weight: 400;\"> is as valuable for <a href=\"https:\/\/snov.io\/blog\/recruitment-automation-tools\/\">recruitment<\/a> as it is for sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create posts for candidates\u2019 <\/span><span style=\"font-weight: 400;\">engagement<\/span><span style=\"font-weight: 400;\"> \u2014 career advice, interview preparation guides, articles about your hiring process, etc.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"how2\"><span style=\"font-weight: 400;\">How to set up a <\/span><span style=\"font-weight: 400;\">LinkedIn business<\/span> <span style=\"font-weight: 400;\">page<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It takes about 30 minutes and five easy steps to <\/span><span style=\"font-weight: 400;\">create<\/span><span style=\"font-weight: 400;\"> a <\/span><span style=\"font-weight: 400;\">page <\/span><span style=\"font-weight: 400;\">for your <\/span><span style=\"font-weight: 400;\">business on LinkedIn<\/span><span style=\"font-weight: 400;\">. Let\u2019s go through them together.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Login to <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To set up and manage a <\/span><span style=\"font-weight: 400;\">LinkedIn business page<\/span><span style=\"font-weight: 400;\">, you need to have a personal profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Log into your account first. In the top right corner of the navigation bar, click the <\/span><i><span style=\"font-weight: 400;\">For business <\/span><\/i><span style=\"font-weight: 400;\">dropdown button to display available options. Then select <\/span><i><span style=\"font-weight: 400;\">Create a Company Page+<\/span><\/i><span style=\"font-weight: 400;\"> at the bottom of the dropdown menu.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30980\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page_Snov.io_.png\" alt=\"\" width=\"410\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page_Snov.io_.png 1274w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page_Snov.io_-300x293.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page_Snov.io_-1024x1000.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page_Snov.io_-768x750.png 768w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">2. Choose a <\/span><span style=\"font-weight: 400;\">page<\/span><span style=\"font-weight: 400;\"> type<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Then, you\u2019ll be shown three different types of pages. Depending on the goal, you must choose between a company, a showcase <\/span><span style=\"font-weight: 400;\">page<\/span><span style=\"font-weight: 400;\">, or an educational institution. \u2018Company\u2019 is the best option for those using <\/span><span style=\"font-weight: 400;\">LinkedIn for businesses <\/span><span style=\"font-weight: 400;\">of any size.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30981\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page-2_Snov.io_.png\" alt=\"\" width=\"746\" height=\"315\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page-2_Snov.io_.png 952w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page-2_Snov.io_-300x127.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page-2_Snov.io_-768x324.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">3. Fill in the basic info about your company<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After you click on the <\/span><i><span style=\"font-weight: 400;\">Company<\/span><\/i><span style=\"font-weight: 400;\"> option, you\u2019ll be redirected to a form. It will ask you to fill in the important details about your company. Don\u2019t skip this step \u2014 complete <\/span><span style=\"font-weight: 400;\">business profile <\/span><span style=\"font-weight: 400;\">information is essential for good <\/span><span style=\"font-weight: 400;\">page visibility<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30982\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page-3_Snov.io_.png\" alt=\"\" width=\"590\" height=\"475\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page-3_Snov.io_.png 1087w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page-3_Snov.io_-300x241.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page-3_Snov.io_-1024x824.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page-3_Snov.io_-768x618.png 768w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Type in your company\u2019s name first. Remember that it will be searchable, so enter everything correctly. Then, you\u2019ll be suggested a page URL based on your company\u2019s name. Customize the link to make it easier to remember.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last but not least \u2013 provide your company\u2019s website to <a href=\"https:\/\/snov.io\/blog\/link-building-strategies-and-tips\/\">drive traffic<\/a> there.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Add more details<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After entering the basic company information, you need to provide more details about your <\/span><span style=\"font-weight: 400;\">business<\/span><span style=\"font-weight: 400;\">. Specify your industry, company size, and type of organization. <\/span><span style=\"font-weight: 400;\">LinkedIn <\/span><span style=\"font-weight: 400;\">uses this information to categorize your company, making it easier for potential clients to find your profile.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Upload a logo and write a tagline<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The final step in the <\/span><span style=\"font-weight: 400;\">LinkedIn business page<\/span> <span style=\"font-weight: 400;\">setup <\/span><span style=\"font-weight: 400;\">involves adding a company logo and a tagline. Choose a 300 x 300-pixel image for the logo in JPG, JPEG, or PNG format.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A tagline must be shorter than 120 characters. Don\u2019t underestimate this line\u2019s importance for your <\/span><span style=\"font-weight: 400;\">branding<\/span><span style=\"font-weight: 400;\">. Users see it first when they visit your company <\/span><span style=\"font-weight: 400;\">page<\/span><span style=\"font-weight: 400;\">, which makes it an ideal place for your unique <\/span><a href=\"https:\/\/snov.io\/glossary\/unique-selling-point\/\"><span style=\"font-weight: 400;\">selling proposition<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30983\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page-4_Snov.io_.png\" alt=\"\" width=\"746\" height=\"385\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page-4_Snov.io_.png 1020w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page-4_Snov.io_-300x155.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-set-up-a-LinkedIn-business-page-4_Snov.io_-768x397.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve completed this step, check the verification box to confirm that you have the right to act on behalf of your company, then click the <\/span><i><span style=\"font-weight: 400;\">Create Page<\/span><\/i><span style=\"font-weight: 400;\"> button.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Congratulations! You have a brand-new <\/span><span style=\"font-weight: 400;\">LinkedIn business page<\/span><span style=\"font-weight: 400;\">!<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #faebfa;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udf81 <\/span><b>Bonus:<\/b><\/p>\n<p><b><span style=\"font-weight: 400;\">Grab our <\/span><a href=\"https:\/\/snov.io\/webinars\/how-to-optimize-your-linkedin-profile\/\"><span style=\"font-weight: 400;\">free guide<\/span><\/a><span style=\"font-weight: 400;\"> on creating a <\/span><span style=\"font-weight: 400;\">LinkedIn <\/span><span style=\"font-weight: 400;\">profile that sells to learn how to use personal and <\/span><span style=\"font-weight: 400;\">business LinkedIn pages<\/span><span style=\"font-weight: 400;\"> in tandem!<\/span><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"how3\"><span style=\"font-weight: 400;\">How to optimize your <\/span><span style=\"font-weight: 400;\">LinkedIn business page<\/span><span style=\"font-weight: 400;\"> profile<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating a company <\/span><span style=\"font-weight: 400;\">page <\/span><span style=\"font-weight: 400;\">is a great start, but it\u2019s not enough if you want to <\/span><span style=\"font-weight: 400;\">use LinkedIn for business<\/span><span style=\"font-weight: 400;\"> effectively. You should complete all sections of your profile to stand out from the crowd. As we mentioned earlier, competition is high, so <\/span><span style=\"font-weight: 400;\">page optimization<\/span><span style=\"font-weight: 400;\"> is necessary to get ahead.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see how you can utilize each section on your <\/span><span style=\"font-weight: 400;\">business page<\/span><span style=\"font-weight: 400;\"> to your best advantage.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">About<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This section briefly overviews your company, its story, mission, and values. It should let visitors know what makes your company unique. Explain your value proposition and point out your target audience. Remember to include <a href=\"https:\/\/snov.io\/blog\/linkedin-seo\/\">relevant keywords<\/a> to ensure your potential customers find you.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30984\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-optimize-a-LinkedIn-business-page_Snov.io_.png\" alt=\"\" width=\"392\" height=\"500\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-optimize-a-LinkedIn-business-page_Snov.io_.png 686w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-optimize-a-LinkedIn-business-page_Snov.io_-235x300.png 235w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Product<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Considering <\/span><span style=\"font-weight: 400;\">how businesses use LinkedIn<\/span><span style=\"font-weight: 400;\"> potential to sell their products today, it\u2019s a crime to skip this section. Your company profile allows showing up to 10 products!\u00a0 All product icons are clickable and lead to a dedicated <\/span><span style=\"font-weight: 400;\">page<\/span><span style=\"font-weight: 400;\"> that contains a product description, related media, and connections.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, we display our <\/span><a href=\"https:\/\/snov.io\/sales-crm\"><span style=\"font-weight: 400;\">customer relationships management software<\/span><\/a><span style=\"font-weight: 400;\"> on the Snov.io page to draw additional attention to it.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30985\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-optimize-a-LinkedIn-business-page-2_Snov.io_.png\" alt=\"\" width=\"746\" height=\"378\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-optimize-a-LinkedIn-business-page-2_Snov.io_.png 1027w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-optimize-a-LinkedIn-business-page-2_Snov.io_-300x152.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-optimize-a-LinkedIn-business-page-2_Snov.io_-1024x518.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-optimize-a-LinkedIn-business-page-2_Snov.io_-768x389.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/4.b2b-1.jpg\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/4.b2b-1.jpg 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/4.b2b-1-300x150.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/4.b2b-1-1024x512.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/4.b2b-1-768x384.jpg 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/social-selling-on-linkedin\/\">Social Selling On LinkedIn: A Step-By-Step Guide<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">12\/02\/2026<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/PQrMDEodcU7PXCvZdoFvouBYlIbJQmvNfSpJRAeU-scaled.jpg\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"Guide To Social Selling: How To Convert Leads Into Sales On Social Media\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/PQrMDEodcU7PXCvZdoFvouBYlIbJQmvNfSpJRAeU-scaled.jpg 2560w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/PQrMDEodcU7PXCvZdoFvouBYlIbJQmvNfSpJRAeU-300x150.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/PQrMDEodcU7PXCvZdoFvouBYlIbJQmvNfSpJRAeU-1024x512.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/PQrMDEodcU7PXCvZdoFvouBYlIbJQmvNfSpJRAeU-768x384.jpg 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/PQrMDEodcU7PXCvZdoFvouBYlIbJQmvNfSpJRAeU-1536x768.jpg 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/PQrMDEodcU7PXCvZdoFvouBYlIbJQmvNfSpJRAeU-2048x1024.jpg 2048w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/guide-to-social-selling\/\">Guide To Social Selling: How To Convert Leads Into Sales On Social Media<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">26\/02\/2025<\/p>    <\/div>\r\n<\/div><\/div><\/p>\n<h3><span style=\"font-weight: 400;\">Jobs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><i><span style=\"font-weight: 400;\">Jobs<\/span><\/i><span style=\"font-weight: 400;\"> section incorporates all open roles in your company. Visitors and followers can also create a job alert in this section. This way, they will be notified when a particular vacancy appears in your Jobs section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re using <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-account-types\/#:~:text=from%20Sales%20Navigator.-,LinkedIn%20Recruiter%20Lite%20account,-LinkedIn%20Recruiter%20Lite\"><span style=\"font-weight: 400;\">LinkedIn <\/span><span style=\"font-weight: 400;\">for recruitment<\/span><\/a><span style=\"font-weight: 400;\">, frequently updating this section is a must.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">People<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><i><span style=\"font-weight: 400;\">People<\/span><\/i><span style=\"font-weight: 400;\"> section on your <\/span><span style=\"font-weight: 400;\">LinkedIn page<\/span><span style=\"font-weight: 400;\"> highlights all current employees and their names, job titles, and locations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By providing information about your employees\u2019 <a href=\"https:\/\/snov.io\/blog\/linkedin-demographics\/\">demographics<\/a>, your page gives visitors an idea of your corporate culture. Plus, <\/span><span style=\"font-weight: 400;\">LinkedIn <\/span><span style=\"font-weight: 400;\">suggests the people among your staff that your page visitors might know, growing your networking opportunities.<\/span><\/p>\n<h2 id=\"mistakes\"><span style=\"font-weight: 400;\">Mistakes to avoid when using a <\/span><span style=\"font-weight: 400;\">LinkedIn page<\/span><span style=\"font-weight: 400;\"> as a business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Well, we\u2019ve covered everything you should do to garner the benefits of the <\/span><span style=\"font-weight: 400;\">LinkedIn <\/span><span style=\"font-weight: 400;\">company <\/span><span style=\"font-weight: 400;\">page<\/span><span style=\"font-weight: 400;\">. Now it\u2019s time to talk about what you shouldn\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most crucial \u201cdon\u2019ts\u201d of<\/span><span style=\"font-weight: 400;\"> LinkedIn for business page<\/span><span style=\"font-weight: 400;\"> owners include:<\/span><\/p>\n<p><b>1. Inconsistent posting schedule<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn <\/span><span style=\"font-weight: 400;\">states that posting weekly increases engagement twofold. Meanwhile, its algorithms may identify your content as spam if you post more frequently than every 24 hours. From our <\/span><span style=\"font-weight: 400;\">content marketing<\/span><span style=\"font-weight: 400;\"> experience, consistency matters if you want to get noticed by a wider audience. Find your balance and make the audience enjoy your content regularly.<\/span><\/p>\n<p><b>2. Leaving a comment \u201changing\u201d under your post<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not joining a conversation on your <\/span><span style=\"font-weight: 400;\">business<\/span> <span style=\"font-weight: 400;\">page <\/span><span style=\"font-weight: 400;\">is a red flag for your viewers and followers. It shows that you don\u2019t value input from other users, which significantly lowers your credibility. We recommend answering any comment or <\/span><a href=\"https:\/\/snov.io\/blog\/automate-linkedin-messages\/\"><span style=\"font-weight: 400;\">message<\/span><\/a><span style=\"font-weight: 400;\"> left on your <\/span><span style=\"font-weight: 400;\">page <\/span><span style=\"font-weight: 400;\">within a few hours.<\/span><\/p>\n<p><b>3. Overly salesy content.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Promoting your product is a cornerstone of marketing, but not every <\/span><span style=\"font-weight: 400;\">LinkedIn <\/span><span style=\"font-weight: 400;\">post has to be about it. Aggressive advertising can turn <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-sales-prospecting\/\"><span style=\"font-weight: 400;\">potential customers<\/span><\/a><span style=\"font-weight: 400;\"> away. Instead, offer value and share knowledge with your audience to build trust and establish your brand as an industry leader.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30986\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-optimize-a-LinkedIn-business-page-3_Snov.io_.png\" alt=\"\" width=\"528\" height=\"300\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-optimize-a-LinkedIn-business-page-3_Snov.io_.png 1296w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-optimize-a-LinkedIn-business-page-3_Snov.io_-300x170.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-optimize-a-LinkedIn-business-page-3_Snov.io_-1024x582.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/How-to-optimize-a-LinkedIn-business-page-3_Snov.io_-768x436.png 768w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/p>\n<p><b>4. Ignoring keywords.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">People don\u2019t use lengthy sentences to search for a particular product or service. Most likely, they are using one or two words. If you fail to include the <\/span><a href=\"https:\/\/snov.io\/blog\/seo-for-b2b\/\"><span style=\"font-weight: 400;\">SEO keywords<\/span><\/a><span style=\"font-weight: 400;\"> associated with your company and products on your page, your potential customers might never find you.\u00a0<\/span><\/p>\n<p><b>5. Overusing AI<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Artificial intelligence can be a real lifesaver. After all, our <\/span><a href=\"https:\/\/snov.io\/ai-email-writer\"><span style=\"font-weight: 400;\">AI Email Writer<\/span><\/a><span style=\"font-weight: 400;\"> helps our clients write engaging emails and increase sales. Yet, if every content on your <\/span><span style=\"font-weight: 400;\">page <\/span><span style=\"font-weight: 400;\">is AI-generated, <\/span><span style=\"font-weight: 400;\">LinkedIn <\/span><span style=\"font-weight: 400;\">algorithms will know it\u2014and your followers will, too. To retain credibility, keep a healthy balance of original ideas and AI assistance.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f<\/span> <b><i>Expert tip<\/i><\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A personal profile also hides pitfalls you must learn to avoid when using <\/span><span style=\"font-weight: 400;\">LinkedIn <\/span><span style=\"font-weight: 400;\">for business. Watch this video, and never make the rookie mistake again:<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/KSmR7TbV4Xg\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"your\"><span style=\"font-weight: 400;\">Your next steps<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The world uses <\/span><span style=\"font-weight: 400;\">LinkedIn for small businesses, <\/span><span style=\"font-weight: 400;\">midsize organizations, <\/span><span style=\"font-weight: 400;\">and enterprises. Now, you can grow your business with the help of this platform, too! Just create a social media strategy, set up personal and company profiles, and start your way to closing more deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If managing both profiles becomes a challenge (which is natural), don\u2019t hesitate to try the Snov.io <\/span><span style=\"font-weight: 400;\">LinkedIn <\/span><span style=\"font-weight: 400;\">Automation Tool. It will help you reach your goals and preserve peace of mind. After all, you need conversions without burnout.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uncover more opportunities for <\/span><span style=\"font-weight: 400;\">business on LinkedIn<\/span><span style=\"font-weight: 400;\"> with <\/span><span style=\"font-weight: 400;\">Snov.io<\/span><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><a href=\"https:\/\/www.udemy.com\/course\/linkedin-automation\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30988\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Frame-656.png\" alt=\"\" width=\"746\" height=\"322\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Frame-656.png 746w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Frame-656-300x129.png 300w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to grow your business using LinkedIn in 2026. Discover the benefits, challenges, and all the do\u2019s and don\u2019ts of creating and managing a LinkedIn business page. <\/p>\n","protected":false},"author":103,"featured_media":47727,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470],"tags":[550,1382,1573],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/30958"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=30958"}],"version-history":[{"count":9,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/30958\/revisions"}],"predecessor-version":[{"id":46911,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/30958\/revisions\/46911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/47727"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=30958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=30958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=30958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}