{"id":3181,"date":"2021-10-14T17:54:48","date_gmt":"2021-10-14T14:54:48","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=3181"},"modified":"2025-11-10T14:34:18","modified_gmt":"2025-11-10T11:34:18","slug":"best-email-subject-lines-for-sales","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/best-email-subject-lines-for-sales\/","title":{"rendered":"59 Best B2B Email Subject Lines For Sales (And How To Craft Your Own Killer Subject Line)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A good first impression stays with the person, whether it\u2019s a sincere smile or an act of unconditional kindness. Subject lines are email marketers\u2019 opportunity to make a good first impression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mastering the art of the email marketing subject line should be the #1 priority after collecting <a href=\"https:\/\/snov.io\/email-finder\">pre-verified email addresses<\/a>: among the 5 to 20 email subject lines visible in the inbox, you need to make sure yours stands out. <\/span><span style=\"font-weight: 400;\">That\u2019s why we\u2019ve compiled a list of email subject line tips for you to learn from, as well as 59 best B2B email subject lines for sales for you to choose and experiment with, so read up!<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#why\"><strong>Why pay attention to subject lines?<\/strong><\/a><\/li>\n<li><a href=\"#where\"><strong>Where to start when writing a sales email subject line<\/strong><\/a><\/li>\n<li><a href=\"#best_practices\"><strong>Email subject lines for sales: best practices<\/strong><\/a><\/li>\n<li><a href=\"#b2b\"><strong>Top 59 best email subject lines for sales in B2B<\/strong><\/a>\n<ul>\n<li><a href=\"#initial\">Initial cold email subject line<\/a><\/li>\n<li><a href=\"#followup\">Follow-up subject line examples<\/a><\/li>\n<li><a href=\"#no_response\">No response subject lines<\/a><\/li>\n<li><a href=\"#meeting\">Asking for a meeting or a call<\/a><\/li>\n<li><a href=\"#examples\">Examples by company type<\/a><\/li>\n<li><a href=\"#personalized\">Personalized subject lines\u00a0<\/a><\/li>\n<li><a href=\"#experimental\">Experimental subject lines<\/a><\/li>\n<li><a href=\"#types\">Subject lines based on B2B personality types<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<h2 id=\"why\">Why pay attention to subject lines?<\/h2>\n<p><span style=\"font-weight: 400;\">The email subject line is the first thing people see in their inbox &#8211; it will define their further interaction with your email. The numbers below show exactly why the email subject line really<\/span><i><span style=\"font-weight: 400;\"> really<\/span><\/i><span style=\"font-weight: 400;\"> matters:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5958\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/Email-subject-line-statistics.png\" alt=\"Email subject line statistics\" width=\"850\" height=\"737\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/Email-subject-line-statistics.png 1127w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/Email-subject-line-statistics-300x260.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/Email-subject-line-statistics-1024x888.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/Email-subject-line-statistics-768x666.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h2 id=\"where\">Where to start when writing a sales email subject line<\/h2>\n<p><span style=\"font-weight: 400;\">Just like the email copy itself, the email subject line demands preparation. Answering the questions below will steer you in the right direction.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>What is your offer?<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You know what you are selling. Just make sure to think of your offer not as a <\/span><i><span style=\"font-weight: 400;\">product,<\/span><\/i><span style=\"font-weight: 400;\"> but as the <\/span><i><span style=\"font-weight: 400;\">value<\/span><\/i><span style=\"font-weight: 400;\"> it can provide to the leads.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Who are you selling to?<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Think again of your target audience &#8211; their needs, their <\/span><span style=\"font-weight: 400;\">pain points<\/span><span style=\"font-weight: 400;\">, their motivations. Write your subject lines with the <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">buyer persona<\/span><\/a><span style=\"font-weight: 400;\"> in mind.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>What is the goal of your email?<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">What are you aiming at &#8211; opens, replies or conversions? Determining your final goal will help you compose a better-performing email marketing subject line.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Do the recipients know you?<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you are emailing someone for the first time, you need to make a good impression and stay in their minds. But that is still relevant when writing to someone you\u2019ve already had a conversation with. Only this time you also need to prove your credibility and evoke desire for further cooperation.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Do you have any mutual connections?<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If yes, use them! Using this information in the subject line will cause a rise in your opens as well as your chances for the final conversion. Why? The trust element of a mutual connection.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Do they want to open your email?<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Work with your recipients\u2019 expectations. Do they ignore your emails? Make the subject line so tempting that any person (even a discouraged one) has a burning desire to open the email. Do they enjoy your emails? Use the subject line to fuel their feelings even more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>What kind of subject line performs best?<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Test, test, and test to study the recipients\u2019 behavior and know what affects them the most.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fbest-email-subject-lines-for-sales&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5903\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2.png\" alt=\"Email verifier - try for free\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/verifier-2-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h2 id=\"best_practices\">Email subject lines for sales: best practices<\/h2>\n<p><span style=\"font-weight: 400;\">Once all the questions are answered, you can proceed to developing your best email subject line. To convey the tone, excitement, and the message itself, it\u2019s important to respect the subject line best practices:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2714<\/span><span style=\"font-weight: 400;\"> Align the subject line with the message itself<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The email marketing subject line should always match the content presented in the email. While clickbait email subject lines for sales are a somewhat effective strategy, the reaction can be unpredictable: most people forget the subject line the moment they open the email, but complete misalignment of the promised and the message itself can cause disappointment, loss of trust, or even anger, resulting in complaints and unsubscriptions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maintaining your reputation is one of the most important things in email marketing and tarnishing it to get a slight increase in opens is a bad trade-off.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2714<\/span><span style=\"font-weight: 400;\"> Never miss the chance to use power words and emotional triggers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People are emotional creatures and you can easily appeal to their feelings and emotions through words right in the subject lines of your emails. Decide on the emotion you want to activate and use the corresponding <\/span><a href=\"https:\/\/snov.io\/blog\/emotional-trigger-words\/#2020\"><span style=\"font-weight: 400;\">emotional trigger words<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-increase-email-open-rate\/#power_words\"><span style=\"font-weight: 400;\">power words<\/span><\/a><span style=\"font-weight: 400;\">. When used right, they can skyrocket the open rate.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2714<\/span><span style=\"font-weight: 400;\"> Study and avoid spam triggers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Power words and spam trigger words go hand in hand. There\u2019s a very fine line between the two. Always double-check if your subject line is getting too spammy using a list of <\/span><a href=\"https:\/\/snov.io\/blog\/550-spam-trigger-words-to-avoid\/\"><span style=\"font-weight: 400;\">spam trigger words<\/span><\/a><span style=\"font-weight: 400;\"> (download the PDF to always have it hand) or use a specific tool like <\/span><span style=\"font-weight: 400;\">Subject Line Tester<\/span><span style=\"font-weight: 400;\"> to get a detailed analysis of its spamminess.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2714<\/span><span style=\"font-weight: 400;\"> Optimize for mobile<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile has introduced its own standards, and the email subject lines have been affected too. On desktop, the displayed subject line length can reach well over 100 characters, while on mobile it\u2019s <\/span><a href=\"https:\/\/snov.io\/blog\/email-marketing-statistics\/#email_body\"><span style=\"font-weight: 400;\">usually around 30 characters<\/span><\/a><span style=\"font-weight: 400;\"> (though these numbers may vary depending on the OS and screen resolution). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why the best subject lines for sales are predominantly short and can be displayed on all devices. Consider this (and the overall email optimization) if a significant chunk of your emails are opened on mobile.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2714<\/span><span style=\"font-weight: 400;\"> Keep the email subject line length optimal<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to a B2B email marketing research, short subject lines (less than 7 words) show <\/span><span style=\"font-weight: 400;\">65% better performance<\/span><span style=\"font-weight: 400;\"> compared to long subject lines (8+ words). What\u2019s more, long email subject lines are often viewed as a sign of low quality email content. Less <\/span><i><span style=\"font-weight: 400;\">is<\/span><\/i><span style=\"font-weight: 400;\"> more.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2714<\/span><span style=\"font-weight: 400;\"> Personalize the subject line<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember the wise words of Dale Carnegie: <\/span><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><i><span style=\"font-weight: 400;\">Remember that a man\u2019s name is to him the sweetest and most important sound in the English language.<\/span><\/i><i><span style=\"font-weight: 400;\">\u201d <\/span><\/i><span style=\"font-weight: 400;\">Want to craft the best email subject line for your sales offer? Personalize.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This emotional connection to one\u2019s name is backed by solid science: research proves that emails with personalized subject lines gain a <\/span><span style=\"font-weight: 400;\">22% higher open rate<\/span><span style=\"font-weight: 400;\"> compared to non-personalized ones. Of course, <\/span><span style=\"font-weight: 400;\">personalization goes way beyond the name<\/span><span style=\"font-weight: 400;\"> so you can let your creativity flow (just don\u2019t forget to add a fallback to your email variables).\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2714<\/span><span style=\"font-weight: 400;\"> Sound natural<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, making a sale is your main goal. But establishing strong relationships with leads is the sub-goal that can significantly improve your KPIs for years to come. And it all starts with kind sincerity and natural speech flow. Don\u2019t hesitate to let go of the polished structure and express your gratitude, ask for a meeting or a call, and start a real human conversation with a lead.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2714<\/span><span style=\"font-weight: 400;\"> Be fluid with your tone<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You are trying to reach out to businesses, so it may seem only a serious tone is advisable. But that\u2019s not quite so. You are reaching out to <\/span><i><span style=\"font-weight: 400;\">people<\/span><\/i><span style=\"font-weight: 400;\">, not <\/span><i><span style=\"font-weight: 400;\">machines<\/span><\/i><span style=\"font-weight: 400;\">. Be fluid with your tone &#8211; try casual and serious, humorous and all-business, but always have the recipient\u2019s preferences in mind.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2714<\/span><span style=\"font-weight: 400;\"> Ask a question<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The best way to engage the reader is through a question. Start your email subject line with a question to attract the recipients\u2019 attention and provoke a response. Get even better results by using a question that challenges the recipient\u2019s expectations or common knowledge. For example, <\/span><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><a href=\"https:\/\/snov.io\/blog\/conversion-rate-optimization\/#cro_definition\"><i><span style=\"font-weight: 400;\">Do you still think a 3% conversion rate is good?<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u201d<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">\u2714<\/span><span style=\"font-weight: 400;\"> Use numbers\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Numbers have a tendency to impress. They can also give you a little extra credibility. You have exact data to share (or at least you should have), so why not use it in a subject line? Show the recipient you aren\u2019t just using big words to impress, you can back them up with numbers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2714<\/span><span style=\"font-weight: 400;\"> Experiment with the subject line format<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Try humor, try mystery, try not trying at all and leave the subject line empty! But always track and analyze the recipients&#8217; reaction. For example, <\/span><a href=\"https:\/\/snov.io\/blog\/emoji-for-emails\/\"><span style=\"font-weight: 400;\">emojis in email<\/span><\/a><span style=\"font-weight: 400;\"> have proven to be a reliable way to increase both the open rate (for the subject line) and the CTR (for the email itself) among certain audiences. They also convey more meaning in fewer characters, appeal directly to emotions, and help your emails stand out in the inbox.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u2714<\/span><span style=\"font-weight: 400;\"> Test, test, test<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You never know until you try. So why not compose at least two sales subject lines and conduct an <\/span><a href=\"https:\/\/snov.io\/glossary\/br\/a-b-testing-br\/\"><span style=\"font-weight: 400;\">A\/B test<\/span><\/a><span style=\"font-weight: 400;\">? See which one performs better with your audience, and keep improving. When analyzing, take into consideration every metric detail &#8211; opens, replies, unsubscribes, spam report rates, etc, but keep your eyes on the main goal. Make sure you comply with the <\/span><a href=\"https:\/\/snov.io\/blog\/\"><span style=\"font-weight: 400;\">A\/B testing rules<\/span><\/a><span style=\"font-weight: 400;\"> to receive correct results.<\/span><\/p>\n<p>Need more tips on how to test your email subject lines? <a href=\"https:\/\/snov.io\/blog\/email-subject-line-testing\/\">Read our recent post<\/a> to learn the art.<\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fbest-email-subject-lines-for-sales&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8017\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/finder-1.png\" alt=\"email finder\" width=\"850\" height=\"271\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/finder-1.png 1028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/finder-1-300x96.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/finder-1-1024x327.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/finder-1-768x245.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">\u2714<\/span><span style=\"font-weight: 400;\"> Use Artificial Intelligence (AI)<\/span><\/h3>\n<p>The absolute trend now is using AI for improving content creation process. And you can&#8217;t neglect it for subject lines writing. The main benefit of AI is that it does things at scale \u2014 so every single person on your email list gets a personalized subject line. Among AI tools you can use for creating subject lines is Automizy, Grade My Email, CoSchedule, etc.<\/p>\n<h2 id=\"b2b\">Top 59 best email subject lines for sales in B2B<\/h2>\n<p><span style=\"font-weight: 400;\">These email subject line templates will let you see what can work in your niche and give you a framework you can build upon to create your own perfect subject line. These email subject lines can also be used in automated email drip campaigns when you can\u2019t send emails individually. Let\u2019s start with a cold email.<\/span><\/p>\n<h3 id=\"initial\">Initial cold email subject line \ud83d\udcec<\/h3>\n<p><span style=\"font-weight: 400;\">The first email sent to leads is the most important. You need to compose the email sales subject line the way they open it from the first email. Here are some cold email subject lines for sales in action.<\/span><\/p>\n<p>1. <b>7 tips to {{lead\u2019s_goal}} in 2025<br \/>\n<\/b><span style=\"font-weight: 400;\">This subject line works because of three reasons: it is short, it contains a <\/span><span style=\"font-weight: 400;\">double number kick<\/span><span style=\"font-weight: 400;\">, and it appeals to the lead\u2019s goals. Extra tip: when using numbers in the subject line, choose the ones rounded upwards. <\/span><i><span style=\"font-weight: 400;\">7, 36, 88<\/span><\/i><span style=\"font-weight: 400;\"> work better than <\/span><i><span style=\"font-weight: 400;\">4, 43, 92<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>2. <strong>We\u2019ve<\/strong><b> met at {{conference_name}}<br \/>\n<\/b><span style=\"font-weight: 400;\">Add a personal touch to the subject line. This example shows that you\u2019ve already met at some event, meaning you\u2019re most likely writing with a legit offer you might\u2019ve previously discussed.<\/span><\/p>\n<p>3.<strong> A<\/strong><b> proven solution for {{leads_pain_point}}<br \/>\n<\/b><span style=\"font-weight: 400;\">Using a variable like the one above and an emotional trigger word of trust \u201c<\/span><i><span style=\"font-weight: 400;\">proven\u201d<\/span><\/i><span style=\"font-weight: 400;\">, you can boost open rates and provoke a response. <\/span><\/p>\n<p>4.<b> Disappointed with {{leads_pain_point}}?<br \/>\n<\/b><span style=\"font-weight: 400;\">C-c-c-combo! Emotional trigger word \u201c<\/span><i><span style=\"font-weight: 400;\">disappointed\u201d<\/span><\/i><span style=\"font-weight: 400;\">, the custom variable of the leads\u2019 pain point, and a question. Works great for any niche!\u00a0<\/span><\/p>\n<p>5.<b> 9 myths about {{leads_interest}} dispelled<br \/>\n<\/b><span style=\"font-weight: 400;\">Myths are interesting, and people love to see myths dispelled. This makes them feel ahead of the curve, more knowledgeable than others in their niche. Adding a number just fuels this fire more.<\/span><\/p>\n<p>6.<b> An improved tool for {{leads_company_name}}<br \/>\n<\/b><span style=\"font-weight: 400;\">Personalization always helps. And combined with a power word of trust \u201c<\/span><i><span style=\"font-weight: 400;\">improved\u201d<\/span><\/i><span style=\"font-weight: 400;\">, it works even better. It\u2019s also a short subject line example &#8211; it\u2019s only 5 words long.\u00a0<\/span><\/p>\n<p>7.<b> 3 steps to achieve {{leads_goal}}<br \/>\n<\/b><span style=\"font-weight: 400;\">A personal approach (appealing to the lead\u2019s aspirations) combined with a number is a great option for any campaign.<\/span><\/p>\n<h3 id=\"followup\">Follow-up subject line examples \ud83d\udce8<\/h3>\n<p><span style=\"font-weight: 400;\">Leads are busy, they may just skip your initial email. Don\u2019t be afraid to write follow-ups! In fact, most conversions happen through follow-ups. We suggest building a <a href=\"https:\/\/snov.io\/cold-email\">cold email outreach<\/a><span data-sheets-root=\"1\">\u00a0campaign<\/span><\/span><span style=\"font-weight: 400;\">\u00a0with triggered follow-ups to automate the process and save time.<\/span><\/p>\n<p>8. <b>{{leads_name}}, are you open to a 15-min call this week?<br \/>\n<\/b><span style=\"font-weight: 400;\">A call offer with a determined time frame (this week) and a determined length (15 minutes), supported by the most basic personalization is an easy quick option. Don\u2019t try to smooth it out &#8211; it\u2019s really easy to go into unedited template territory, so add some extra details to make the sentence structure more natural.\u00a0<\/span><\/p>\n<p>9. <b>A terrific tool to help you with {{leads_pain_point}}<br \/>\n<\/b><span style=\"font-weight: 400;\">Personalization variable with a <\/span><a href=\"https:\/\/snov.io\/blog\/emotional-trigger-words\/#surprise\"><span style=\"font-weight: 400;\">power word of surprise<\/span><\/a><span style=\"font-weight: 400;\"> will arouse interest and push leads to opening a sales email from you.\u00a0<\/span><\/p>\n<p>10. <b>{{leads_pain_point}}? 4 tools for a successful campaign<br \/>\n<\/b><span style=\"font-weight: 400;\">If you want to try nurturing approach in a follow-up, use a question, leads\u2019 pain point, and a power word appealing to vanity. Just add a number to make the subject line even more powerful.<\/span><\/p>\n<p>11. <b>A fully refundable tool for {{leads_name}}<br \/>\n<\/b><i><span style=\"font-weight: 400;\">A fully refundable tool<\/span><\/i><span style=\"font-weight: 400;\">. This is a gread word combination for leads whose main objection is financial. It reassures and puts the power into the lead\u2019s hands, leading to an easier conversion.\u00a0<\/span><\/p>\n<p>12.<b> Your next steps are as follows<br \/>\n<\/b><span style=\"font-weight: 400;\">Such subject line for a sales follow-up email takes charge: it guides the lead, shows that are you are ready to resolve any questions before they even arise, and most importantly &#8211; it makes it seem like you\u2019ve done all the work and the implementation will be easy.<\/span><\/p>\n<p>13. <b>Answers to your questions<br \/>\n<\/b><span style=\"font-weight: 400;\">If you\u2019ve promised the lead to answer any questions, remind them with a corresponding subject line. This one is a cool example of how you can attract attention to your email just by reminding of a previous connection.<\/span><\/p>\n<p>14.<b> 3 secret {{tools_relevant_to_leads_strategy}} to boost sales<br \/>\n<\/b><span style=\"font-weight: 400;\">Everything is perfect in this email subject line: it is crystal-clear, to-the-point, appeals to lead\u2019s goals, and arouses curiosity through the power word <\/span><i><span style=\"font-weight: 400;\">\u201csecret\u201d<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 id=\"no_response\">No response subject lines \ud83d\udce9<\/h3>\n<p><span style=\"font-weight: 400;\">Hope you\u2019re not going to sit with your arms folded after sending one email, waiting for a late reply that will never come. Always follow-up! Especially if you\u2019ve received no reply. These email subject lines for sales will help you push for a response.<\/span><\/p>\n<p>15.<b> Have you changed your mind about {{your_company_name}}?<br \/>\n<\/b><span style=\"font-weight: 400;\">A subject line-question will call for a response and your company name will remind them of your previous email. Such subject line will either provoke them to open and reply to you or open and unsubscribe. Either way, you will know your next step with this lead.\u00a0<\/span><\/p>\n<p>16. <b>A special life-time deal for {{leads_name}}<br \/>\n<\/b><span style=\"font-weight: 400;\">Start building trusting relationships with a \u201c<\/span><i><span style=\"font-weight: 400;\">life-time\u201d<\/span><\/i><span style=\"font-weight: 400;\"> power word. Everybody loves the bargain that is LTDs, and offering one to your lead is your best bet to provoke an action from a passive prospect. If you can create a custom LTD for your lead\u2019s business, do it &#8211; such approach is especially popular when dealing with <\/span><a href=\"https:\/\/snov.io\/glossary\/white-whale\/\"><span style=\"font-weight: 400;\">the whales<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>17. <b>Would you like to try {{your_company_name}} for free?<br \/>\n<\/b><span style=\"font-weight: 400;\">Free always sells. You may be offering your usual free trial, but this subject line will position your offer as an exclusive opportunity that doesn\u2019t come along that often.<\/span><\/p>\n<p>18. <b>9 facts about what {{your_company_name}} can do for you<br \/>\n<\/b><span style=\"font-weight: 400;\">Tell your leads more about what your company is capable of. The word \u201c<\/span><i><span style=\"font-weight: 400;\">facts\u201d<\/span><\/i><span style=\"font-weight: 400;\"> will evoke trust, and the email with this subject line will position you as a great choice and separate you from competitors.<\/span><\/p>\n<p>19.<b> Did you know this about {{leads_interest}}?<br \/>\n<\/b><span style=\"font-weight: 400;\">Such question arouses curiosity and sparks the desire to open your email. And if you address the leads pain point(s) in it, they will have an even bigger desire to find out how you can help them.<\/span><\/p>\n<h3 id=\"meeting\">Asking for a meeting or a call \u260e\ufe0f<\/h3>\n<p><span style=\"font-weight: 400;\">Scheduling a call is a great way to tell leads more about your product and prepare a special demo to demonstrate your service. There are two emails you\u2019ll need to send in this case &#8211; a call\/meeting invitation and the confirmation.<\/span><\/p>\n<p>20. <b>{{leads_name}}, will we meet this week?<br \/>\n<\/b><span style=\"font-weight: 400;\">If you want to make an appointment or schedule a call, always address people by their names. Doing so via a question you\u2019ll have a higher chance to get a reply. <\/span><\/p>\n<p>21. <b>Meeting invitation for {{leads_name}}<br \/>\n<\/b><span style=\"font-weight: 400;\">If you prefer statements, you can use it too. Just don\u2019t forget to personalize.<\/span><\/p>\n<p>22.<b> {{leads_company_name}} &amp; {{your_company_name}} promised call reminder<br \/>\n<\/b><span style=\"font-weight: 400;\">Once the call is scheduled, send a reminder. Put the lead\u2019s company or name first and use emotional trigger words (<\/span><i><span style=\"font-weight: 400;\">\u201cpromised\u201d<\/span><\/i><span style=\"font-weight: 400;\">) to increase opens when necessary.<\/span><\/p>\n<p>23.<b> A scheduled call for {{leads_name}}<br \/>\n<\/b><span style=\"font-weight: 400;\">This one is an alternative to the previous subejct line if there\u2019s a high chance the email will be opened on a mobile, just because it\u2019s shorter and is guaranteed to be displayed in full.\u00a0<\/span><\/p>\n<h3 id=\"examples\">Examples by company type \ud83c\udfed<\/h3>\n<p><span style=\"font-weight: 400;\">The B2B email marketing examples below are just a few mainly used by SaaS platforms, IT small companies, etc. Though, you can modify them a bit and use them for any niche or business.<\/span><\/p>\n<p>24. <b>{{your_company_name}} + {{leads_name}} = a safe road to success<br \/>\n<\/b><span style=\"font-weight: 400;\">This email subject line works for B2B sales because it is personalized, short, and motivational: use it to get the recipients to open the email and evaluate the possibility of developing a business relationship with your company.\u00a0<\/span><\/p>\n<p>25. <b>{{your_company_name}} knows 3 secrets to {{leads_company_name}}\u2019s growth<br \/>\n<\/b><span style=\"font-weight: 400;\">This email subject line suits small businesses and startups. With a bit of a \u201c<\/span><i><span style=\"font-weight: 400;\">secret\u201d<\/span><\/i><span style=\"font-weight: 400;\">, you arouse curiosity and spark desire to open an email to see how you can impress the recipient.<\/span><\/p>\n<p>26. <b>Your {{leads_niche}} service needs this<br \/>\n<\/b><span style=\"font-weight: 400;\">The template itself drives a desire to see what\u2019s inside. And as usual, the use of the leads\u2019 niche show\u2019s that you know who you\u2019re talking to. Plus, it\u2019s perfectly short. Use it if you are a startup, a small business, or a SaaS.\u00a0<\/span><\/p>\n<p>27.<b> Every {{leads_job_position}} needs this tool<br \/>\n<\/b><span style=\"font-weight: 400;\">This template works wonders for SaaS marketing. Short, intriguing, personalized.\u00a0<\/span><\/p>\n<p>28. <b>Need to grow sales at {{leads_company_name}}?<br \/>\n<\/b><span style=\"font-weight: 400;\">Use this sales email subject line to intrigue the recipients and let them answer your very first question with a <\/span><i><span style=\"font-weight: 400;\">\u201cYes!\u201d<\/span><\/i><span style=\"font-weight: 400;\"> After all, who doesn\u2019t want to grow their sales?\u00a0<\/span><\/p>\n<p>29. <b>{{leads_company_name}} can sell even more with {{your_company_name}}<br \/>\n<\/b><span style=\"font-weight: 400;\">Ad agencies, small-size businesses, startups, and SaaS will easily establish trusted relationships by means of such a personalized template with a bit of involvement.<\/span><\/p>\n<h3 id=\"personalized\">Personalized subject lines \ud83c\udfaf<\/h3>\n<p><span style=\"font-weight: 400;\">Personalization is not just about the leads\u2019 names. You can use literally any data you have on your leads: the company name, size, lead\u2019s pain points, goals, industry, etc. Here are some personalized B2B email marketing subject line examples.\u00a0<\/span><\/p>\n<p>30.<b> {{leads_company_name}} can benefit from a collaboration with {{your_company}}<br \/>\n<\/b><span style=\"font-weight: 400;\">A promise of a benefit should be just enough to make the lead open your email.\u00a0<\/span><\/p>\n<p>31.<b> You can reach {{leads_goal}} in 3 steps<br \/>\n<\/b><span style=\"font-weight: 400;\">This email subject line combines the already familiar effective elements &#8211; the personal pronoun <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\">, the lead\u2019s goal (so you\u2019ve done your research), and the number of steps to reach it (so you have it all thought out). The lead will expect this email to be detailed, promising, and intriguing enough to lead to a conversion right away.<\/span><\/p>\n<p>32. <b>How to overcome {{leads_pain_point}}<br \/>\n<\/b><i><span style=\"font-weight: 400;\">How to<\/span><\/i><span style=\"font-weight: 400;\"> is an everlasting win-win option. With this template, you show your interest in the lead\u2019s success and create a need for more info. And all this in under half a dozen words!\u00a0<\/span><\/p>\n<p>33. <b>8 proven tips to become the best in {{leads_niche}} as a {{company_type}} company<br \/>\n<\/b><span style=\"font-weight: 400;\">The power combination \u201c<\/span><i><span style=\"font-weight: 400;\">become the best\u201d<\/span><\/i><span style=\"font-weight: 400;\"> is just the extra support you need in a subject line that will also show you\u2019ve researched the lead\u2019s niche and know their difficulties as a company belonging to a specific type (for example, a SaaS or a startup).\u00a0<\/span><\/p>\n<p>34. <b>An important thing you need to know as a {{leads_position}}<br \/>\n<\/b><span style=\"font-weight: 400;\">If you know the lead has just started on this job position, you can use it to play on their inexperience or desire to improve. This data will be available to you if you <\/span><a href=\"https:\/\/snov.io\/linkedin-email-finder\"><span style=\"font-weight: 400;\">find leads on LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>35. <b>Are you a {{leads_position}}? Don\u2019t miss this tool<br \/>\n<\/b><span style=\"font-weight: 400;\">Of course, you know who the lead is. What you are doing is trying to play on their FOMO.<\/span><\/p>\n<p>36. <b>Shall we meet at {{conference_name}}?<br \/>\n<\/b><span style=\"font-weight: 400;\">You may be looking to meet with your lead in real life, and of course <\/span><a href=\"https:\/\/snov.io\/blog\/sales-events-and-training-courses\/\"><span style=\"font-weight: 400;\">conferences are the perfect opportunity for this<\/span><\/a><span style=\"font-weight: 400;\">. Such subject lines show a great open and reply rate as most companies are interested in building new connections at such events. Don\u2019t miss your chance!\u00a0<\/span><\/p>\n<h3 id=\"experimental\">Experimental subject lines \ud83d\udca1<\/h3>\n<p><span style=\"font-weight: 400;\">B2B sales email subject lines are usually reserved, serious, and truly professional. Anyway, your recipients are not machines, they are humans who love humor and a human-like approach. So why not add a bit of fun and emojis to your sales subject lines?<\/span><\/p>\n<p>37.<b> {{testimonials_case_story}} were just like you. Then we improved their sales by 35%<br \/>\n<\/b><span style=\"font-weight: 400;\">You can use this subject line for an email presenting a case study relevant to the lead\u2019s niche. Giving exact numbers will also make the lead thoroughly read your email if not sign up for a demo right away.<\/span><\/p>\n<p>38. <b>Glad you\u2019re back after a nice vacation \u26f1\ufe0f Now let\u2019s improve your {{KPI}}<br \/>\n<\/b><span style=\"font-weight: 400;\">We\u2019ve all been in a position of trying to open communication only to receive a PTO auto-reply. Why not use it! Welcome the lead back after their time off with some good news on how you can help them. Remember, their inbox will be overfilled, so try using an emoji (<\/span><a href=\"https:\/\/snov.io\/blog\/emoji-for-emails\/\"><span style=\"font-weight: 400;\">if appropriate<\/span><\/a><span style=\"font-weight: 400;\">) to stand out.<\/span><\/p>\n<p>39. <b>A special \ud83c\udf81 for {{leads_company_name}}<br \/>\n<\/b><span style=\"font-weight: 400;\">As mentioned before, emojis can give your email open rate a boost when used right. Companies like AppSumo are known for their fantastic pun-ny subject lines with emojis, so this might just be something your own emails have been missing.<\/span><\/p>\n<p>40. <b>Forget everything you know about {{leads_pain_point}}<br \/>\n<\/b><span style=\"font-weight: 400;\">Wait what? Forget everything I dedicate my work to solving? I\u2019ve got to know what\u2019s up. Intriguing email subject lines can come off a little clickbaity, but if you can support them with some really great content in the email itself, go for it!<\/span><\/p>\n<p>41. <b>Hello, {{your_leads_name}}, my old friend, I\u2019ve come to talk with you again\u2026<br \/>\n<\/b><span style=\"font-weight: 400;\">I think I\u2019m not the only one who sings these words <\/span><span style=\"font-weight: 400;\">every Monday<\/span><span style=\"font-weight: 400;\"> instead of simply reading them. If your lead\u2019s company name is a two-syllable word, I wouldn\u2019t miss the opportunity to try this one out.<\/span><\/p>\n<p>42.<b> Stop paying us!<br \/>\n<\/b><span style=\"font-weight: 400;\">I love provocative email subject lines. In moderation, these can help break the ice and finally get an open or reply from those few silent leads. <\/span><\/p>\n<p>43. <b>Your business can prosper without your sales team<br \/>\n<\/b><i><span style=\"font-weight: 400;\">And how are we going to sell without our sales team?<\/span><\/i><span style=\"font-weight: 400;\"> you may think. Open the email and find out.\u00a0<\/span><\/p>\n<h3 id=\"types\">Subject lines based on B2B personality types \ud83d\udcdd<\/h3>\n<p><span style=\"font-weight: 400;\">Every person is unique, that\u2019s true. But we all share certain personality traits that allow us to create a few distinct groups and communicate with leads more efficiently. That\u2019s exactly why every business creates <\/span><a href=\"https:\/\/snov.io\/glossary\/buyer-persona\/\"><span style=\"font-weight: 400;\">buyer personas<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are four main B2B personality types based on which you can create the best subject lines for sales to grab the lead\u2019s attention:<\/span><\/p>\n<h4>Type 1. Assertive<\/h4>\n<p><span style=\"font-weight: 400;\">Self-confident and goal-oriented, they look for data, analytics, and straight answers. Their #1 goal is exact results. When they have information, they are fast decision-makers. Assertives do not ask questions, they prefer declaratives.<\/span><\/p>\n<p><b>How to sell to Assertives<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stay professional at all times<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give complete answers. No half-way answers will satisfy their needs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get to-the-point. Assertives are not good listeners and won\u2019t read long texts.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Not just tell<\/span> <span style=\"font-weight: 400;\">them<\/span> <span style=\"font-weight: 400;\">about your offer. Demonstrate how Assertives will benefit.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide numbers. If you promise growth, state how big based on existing customers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set emotions away: you have higher chances to impress Assertives with ROI improvement from a testimonial than with an inspirational story.<\/span><\/li>\n<\/ul>\n<p>Sales subject line examples for Assertives:<\/p>\n<p>44. <b>Want to improve {{company_name}}\u2019s MRR by 50% in a month?<\/b><\/p>\n<p>45. <b>Save 8 hours a week with an all-in-one automation tool<\/b><\/p>\n<p>46. <b>By 2024, you will save $1,458.\u00a0<\/b><\/p>\n<p>47. <b>Your savings can grow by 75% in just 6 months.<\/b><\/p>\n<h4>Type 2. Amiable<\/h4>\n<p><span style=\"font-weight: 400;\">This type of lead is calm and reserved, appreciates interpersonal relationships, loves informal conversations, and works on winning the respect of others. Prone to listening to every team member\u2019s opinion, they are slow decision-makers.\u00a0<\/span><\/p>\n<p><b>How to sell to Amiables<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Address emotional rather than rational: Amiables will gladly listen to why some of your current customers came to you and what they appreciate about your product.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As they are slow decision-makers, you can lead them through the sales funnel from A to Z, so you\u2019ll have a higher chance to gain them as brand fans.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get ready to build not just professional relationships with Amiables but personal, too. This makes them feel safe and they can become more flexible in their decisions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They are not fire-eaters so give them guarantees that they are safe with your company.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p>Sales subject line examples for Amiables:<\/p>\n<p>48.<b> You are not the only one who wants to succeed\u00a0<\/b><\/p>\n<p>49. <b>Disappointed with {{leads_problem}}? {{testimonials_name}} had the same problem<\/b><\/p>\n<p>50. <b>Can I help you with {{leads_problem}}?\u00a0<\/b><\/p>\n<p>51.<b> I can share the secret of our success to help {{company_name}} grow<\/b><\/p>\n<h4>Type 3. Expressive<\/h4>\n<p><span style=\"font-weight: 400;\">This type of lead is close to Amiable: they value friendship and want to stay personally connected even with partners. They are convinced in their truth and will do everything to persuade others.\u00a0<\/span><\/p>\n<p><b>How to sell to Expressives<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not concentrate on numbers and data: appeal to emotions rather than the rational.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Present case studies and describe the way your product or service has helped others. Expressives are more likely to react positively to such content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Emphasize that you appreciate long-term business relationships and are searching for them only.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To reach success with Expressives and gain their buyer\u2019s attention, you need to constantly ask summarising questions, for example: \u201c<\/span><i><span style=\"font-weight: 400;\">So you need a scheduling feature to send emails automatically?\u201d<\/span><\/i><\/li>\n<\/ul>\n<p>Sales subject line examples for Expressives:<\/p>\n<p>52. <b>A buyer persona image will make your business thrive<\/b><\/p>\n<p>53. <b>Stay ahead of your competitors with an automation tool<\/b><\/p>\n<p>54. <strong>We know how you can connect with your leads<\/strong><\/p>\n<p>55. <b>{{your_company_name}} knows how you can benefit from automation<\/b><\/p>\n<h4>Type 4. Analytic<\/h4>\n<p><span style=\"font-weight: 400;\">Just as Amiables, they are slow decision-makers but unlike Amiables they love exact numbers and analysis. They will research you in full before replying to your email so get ready for a bunch of tricky questions they will want to get answers to.\u00a0<\/span><\/p>\n<p><b>How to sell to Analytics<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prepare for a long sales process. Analytics will first research your service thoroughly and will ask you thousands of questions before coming to a decision.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go into details as much as possible as they appreciate data. If you state that you <\/span><i><span style=\"font-weight: 400;\">have helped dozens of businesses<\/span><\/i><span style=\"font-weight: 400;\">, provide the exact number of companies you\u2019ve helped and other relevant details: e.g. <\/span><i><span style=\"font-weight: 400;\">We\u2019ve helped 10 companies grow their <\/span><\/i><a href=\"https:\/\/snov.io\/glossary\/mrr\/\"><i><span style=\"font-weight: 400;\">MRR<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> by up to 25% in just under 6 months.<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not rush them: this won\u2019t just annoy them, but can change their minds completely and make them refuse your services half-way through the negotiations.<\/span><\/li>\n<\/ul>\n<p>Sales subject line examples for Analytics:<\/p>\n<p>56.<b> Buyer persona development is the top pain point for 47% of businesses <\/b><\/p>\n<p>57. <b>Double your lead base starting at $29\u00a0\u00a0<\/b><\/p>\n<p>58.<b> 1,000% reply rate growth: check out {{case_study}} to learn how you can improve your KPIs<\/b><\/p>\n<p>59. <b>With this tool, you will sell twice as much at half the cost<\/b><\/p>\n<h2>Want more subject lines?<\/h2>\n<p><span style=\"font-weight: 400;\">Email subject lines are the first thing your leads see. Make sure your sales subject lines correspond to your leads\u2019 needs and type if you want to grow you open and reply rates. <\/span><span style=\"font-weight: 400;\">Hope these 59 B2B email subject lines for sales gave you enough inspiration and tips to work with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want more email subject lines? <a href=\"https:\/\/app.snov.io\/register?lang=en\">Sign up<\/a> for Snov.io free account to get access to dozens of email templates complete with personalization variables written by our best copywriters and curated by our sales.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fbest-email-subject-lines-for-sales&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5904\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/drips-1.png\" alt=\"Email drip campaigns - a triggered email sender\" width=\"850\" height=\"263\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/drips-1.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/drips-1-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/drips-1-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/drips-1-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2018\/06\/drips-1-1536x476.png 1536w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn 59 best B2B email subject lines for sales and how to craft your own killer subject line and enjoy the result.<\/p>\n","protected":false},"author":11,"featured_media":8229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468,470],"tags":[31,95,16,22,26],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/3181"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=3181"}],"version-history":[{"count":2,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/3181\/revisions"}],"predecessor-version":[{"id":42867,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/3181\/revisions\/42867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/8229"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=3181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=3181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=3181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}