{"id":32239,"date":"2025-02-21T19:03:06","date_gmt":"2025-02-21T16:03:06","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=32239"},"modified":"2025-03-27T17:54:45","modified_gmt":"2025-03-27T14:54:45","slug":"add-portfolio-to-linkedin","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/add-portfolio-to-linkedin\/","title":{"rendered":"How to Add Portfolio to LinkedIn: Step-by-Step Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In a world where we\u2019re all trying to stand out, a good resume isn\u2019t always enough to find a job you\u2019ve dreamed about. You need an impeccable LinkedIn portfolio to catch your next big opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, not only job seekers looking to impress recruiters should consider preparing a <\/span><span style=\"font-weight: 400;\">portfolio<\/span><span style=\"font-weight: 400;\"> on this <\/span><span style=\"font-weight: 400;\">social networking<\/span><span style=\"font-weight: 400;\"> platform<\/span><span style=\"font-weight: 400;\">. A <\/span><span style=\"font-weight: 400;\">LinkedIn portfolio<\/span><span style=\"font-weight: 400;\"> should also be an absolute must-have for a salesperson aiming to dazzle potential clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Read on to find the answer and learn how to<\/span><span style=\"font-weight: 400;\"> add a portfolio to LinkedIn<\/span><span style=\"font-weight: 400;\"> that would make you look like a rock star in your industry.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline<\/p>\n<ul>\n<li><a href=\"#what\">What is a LinkedIn portfolio?<\/a><\/li>\n<li><a href=\"#why\">Why LinkedIn portfolio matters for salespeople<\/a><\/li>\n<li><a href=\"#what2\">What to show in a LinkedIn portfolio: best practices and tricks<\/a><\/li>\n<li><a href=\"#how\">How to add a portfolio to LinkedIn in just a few simple steps<\/a><\/li>\n<li><a href=\"#examples\">LinkedIn portfolio examples for your inspiration<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is a <\/span><span style=\"font-weight: 400;\">LinkedIn portfolio<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span>portfolio on LinkedIn <span style=\"font-weight: 400;\">is a section on your professional LinkedIn profile where you can showcase your shining projects, skills, awards, and achievements. That\u2019s a sort of career highlight reel, just without that cheesy background music. <\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #faebfa;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b>\ud83d\udca1 Expert note<\/b><\/p>\n<p>What\u2019s the difference between a LinkedIn portfolio and a resume?<\/p>\n<p><span style=\"font-family: inherit; font-size: inherit;\"><span style=\"font-weight: 400;\">Unlike a resume, a <\/span><span style=\"font-weight: 400;\">LinkedIn portfolio <\/span><span style=\"font-weight: 400;\">goes beyond words to show recruiters or hiring managers what you bring to the table. For every job seeker, a <\/span><span style=\"font-weight: 400;\">portfolio on LinkedIn <\/span><span style=\"font-weight: 400;\">is a chance to wow potential employers with <\/span><i><span style=\"font-weight: 400;\">real-world examples<\/span><\/i><span style=\"font-weight: 400;\"> of their work.<\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why LinkedIn portfolio matters for salespeople<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your profile is often the first impression you make on prospects. It\u2019s your personal brand\u2019s storefront, so every detail counts, especially your portfolio. A good portfolio on LinkedIn helps you demonstrate expertise, build trust, and astound prospects visiting your profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is especially important in tech industries, where the products are complex and sometimes difficult to grasp. By displaying successful case studies, pitch decks, and <\/span><a href=\"https:\/\/snov.io\/glossary\/demo\/\"><span style=\"font-weight: 400;\">product demos<\/span><\/a><span style=\"font-weight: 400;\"> in your portfolio on LinkedIn, you\u2019re proving you\u2019re an expert in your field.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32241\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/How-to-add-a-portfolion-on-LinkedIn-meme.png\" alt=\"Linkedin meme: Why create a portfolio\" width=\"414\" height=\"300\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/How-to-add-a-portfolion-on-LinkedIn-meme.png 529w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/How-to-add-a-portfolion-on-LinkedIn-meme-300x217.png 300w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Simply put, your LinkedIn portfolio is like a calling card, showing prospects they\u2019re about to partner with someone reliable.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b>\ud83c\udf81 Take a moment to review your profile<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Is your headline compelling? Does your photo have the right professional vibe? And what about your background image? Does it draw prospects in or unintentionally send them running?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Every feature, from your summary to your visual elements, must align with your goals \u2014 attracting and engaging the right target audience.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Check out this <\/span><\/i><a href=\"https:\/\/snov.io\/webinars\/how-to-optimize-your-linkedin-profile\/\"><i><span style=\"font-weight: 400;\">free guide<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that offers some actionable tips on how to level up your LinkedIn profile design.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Even if you\u2019ve polished your <\/span><span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\"> so it looks as sharp as a freshly minted hundred-dollar bill, it\u2019s only the first step to success. Preparing a good LinkedIn portfolio that will draw public attention to your expertise and your product should go next.<\/span><\/p>\n<h2 id=\"what2\"><span style=\"font-weight: 400;\">What to show in a <\/span><span style=\"font-weight: 400;\">LinkedIn portfolio<\/span><span style=\"font-weight: 400;\">: best practices and <\/span><span style=\"font-weight: 400;\">tips<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s time to work on your outstanding <\/span><span style=\"font-weight: 400;\">LinkedIn portfolio<\/span><span style=\"font-weight: 400;\">. I\u2019ve prepared a good deal of creative ideas on what to include in it:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Add a <\/span><span style=\"font-weight: 400;\">portfolio link<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you already have a personal website or an external <\/span><span style=\"font-weight: 400;\">portfolio<\/span><span style=\"font-weight: 400;\">, link it to your <\/span><span style=\"font-weight: 400;\">LinkedIn profile<\/span><span style=\"font-weight: 400;\">. This way, viewers can explore your work without limitations. Bonus points are if your site is sleek and easy to navigate \u2014 it\u2019ll leave a good impression for sure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, I added a link to my Snov.io blog page, which features all my published articles:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32242\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/portfolio-link.jpeg\" alt=\"How to add a link to LinkedIn profile\" width=\"746\" height=\"338\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/portfolio-link.jpeg 1588w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/portfolio-link-300x136.jpeg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/portfolio-link-1024x464.jpeg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/portfolio-link-768x348.jpeg 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/portfolio-link-1536x696.jpeg 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">2. Use other links to promote your services<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This strategy works really great for those who are offering coaching or consulting services. But not only. The link can lead users to a landing page that displays your product. Or else, you can direct potential prospects to a calendar where they may <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-book-a-meeting-on-linkedin\/\"><span style=\"font-weight: 400;\">book a direct call<\/span><\/a><span style=\"font-weight: 400;\"> with you. So, instead of browsing your profile, people will be encouraged to engage with you directly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just ensure you\u2019ve created a compelling title or description for your <\/span><span style=\"font-weight: 400;\">URL<\/span><span style=\"font-weight: 400;\"> that encourages users to click. Consider call-to-actions like \u201cSee my latest projects,\u201d \u201cBook a free consultation today,\u201d or a cue from the following example:<\/span><\/p>\n<figure id=\"attachment_32243\" aria-describedby=\"caption-attachment-32243\" style=\"width: 746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32243\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Add-links-to-your-portfolio-on-LinkedIn.png\" alt=\"2. Use other links to promote your servicesThis strategy works really great for those who are offering coaching or consulting services. But not only. The link can lead users to a landing page that displays your product. Or else, you can direct potential prospects to a calendar where they may book a direct call with you. So, instead of browsing your profile, people will be encouraged to engage with you directly. Just ensure you\u2019ve created a compelling title or description for your URL that encourages users to click. Consider call-to-actions like \u201cSee my latest projects,\u201d \u201cBook a free consultation today,\u201d or a cue from the following example:\" width=\"746\" height=\"367\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Add-links-to-your-portfolio-on-LinkedIn.png 1596w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Add-links-to-your-portfolio-on-LinkedIn-300x148.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Add-links-to-your-portfolio-on-LinkedIn-1024x504.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Add-links-to-your-portfolio-on-LinkedIn-768x378.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Add-links-to-your-portfolio-on-LinkedIn-1536x756.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption id=\"caption-attachment-32243\" class=\"wp-caption-text\">Source: Kevin Meyer on LinkedIn<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">If you\u2019re selling a tech product with multiple features, a good idea is to create a separate portfolio on LinkedIn dedicated solely to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, at Snov.io, we\u2019ve got a portfolio that helps our prospects learn all the peculiarities of our versatile SaaS tools:<\/span><\/p>\n<figure style=\"width: 270px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32244\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Snov.io-LinkedIn-portfolio.png\" alt=\"What is a LinkedIn portfolio for a B2B product?\" width=\"270\" height=\"500\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Snov.io-LinkedIn-portfolio.png 802w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Snov.io-LinkedIn-portfolio-162x300.png 162w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Snov.io-LinkedIn-portfolio-553x1024.png 553w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Snov.io-LinkedIn-portfolio-768x1421.png 768w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><figcaption class=\"wp-caption-text\">Source: Snov.io on LinkedIn<\/figcaption><\/figure>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #faebfa;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b>\ud83d\udca1 Expert note<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Elaborating on a portfolio is a key step for <\/span><i><span style=\"font-weight: 400;\">inbound<\/span><\/i><span style=\"font-weight: 400;\"> lead generation on LinkedIn. As soon as you\u2019re ready with your profile, you\u2019ll be ready to go <\/span><i><span style=\"font-weight: 400;\">outbound <\/span><\/i><span style=\"font-weight: 400;\">and start <a href=\"https:\/\/snov.io\/blog\/how-to-network-on-linkedin\/\">networking<\/a> and collecting leads proactively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the <\/span><b>LinkedIn automation solution from Snov.io<\/b><span style=\"font-weight: 400;\">, for example, you\u2019ll be able to set up the following automated steps of your strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">profile visits and follows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">post likes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">connection requests sending<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn messages and InMails sending<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"content-banner third\">\n<p class=\"content-banner__title\">Don&#8217;t just take our word for it<\/p>\n<p class=\"content-banner__description\">Automate your workflow to get better results in less time<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/account\/linkedin-account?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2F\/add-portfolio-to-linkedin&amp;cta_type=banner\">Try it today and see the results<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Icon-2-opt-4.png\" alt=\"Enhance your LinkedIn outreach\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h3><span style=\"font-weight: 400;\">3. Display reviews as testimonials<\/span><\/h3>\n<p><a href=\"https:\/\/snov.io\/blog\/how-to-ask-for-reviews\/\"><span style=\"font-weight: 400;\">Ask clients to share their experiences<\/span><\/a><span style=\"font-weight: 400;\"> with your products or services and display them proudly on your <\/span><span style=\"font-weight: 400;\">LinkedIn portfolio<\/span><span style=\"font-weight: 400;\">. Nothing beats a glowing review.<\/span><\/p>\n<figure style=\"width: 646px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32248\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/reviews-on-LinkedIn-portfolio.png\" alt=\"Displaying services on a LinkedIn portfolio\" width=\"646\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/reviews-on-LinkedIn-portfolio.png 999w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/reviews-on-LinkedIn-portfolio-300x186.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/reviews-on-LinkedIn-portfolio-768x476.png 768w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><figcaption class=\"wp-caption-text\">Source: William T Cooper on LinkedIn<\/figcaption><\/figure>\n<p><b>\u2192 Want to streamline your LinkedIn outreach? Check out our compilation of the <\/b><a href=\"https:\/\/snov.io\/blog\/linkedin-automation-tools\/\"><b>best LinkedIn automation<\/b><\/a><b> software to choose from!<\/b><\/p>\n<h3><span style=\"font-weight: 400;\">4. Show your projects<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Highlight projects that reflect your expertise by including various work samples. These could include publishing a book, designing a <\/span><span style=\"font-weight: 400;\">website<\/span><span style=\"font-weight: 400;\">, launching a <\/span><a href=\"https:\/\/snov.io\/outreach-campaigns\"><span style=\"font-weight: 400;\">successful marketing campaign<\/span><\/a><span style=\"font-weight: 400;\">, or implementing a complex tech solution. I highly recommend you include a short description of every project to provide context and explain your role:<\/span><\/p>\n<figure style=\"width: 493px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32249\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/projects-on-LinkedIn-portfolio.png\" alt=\"Adding projects to a LinkedIn portfolio\" width=\"493\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/projects-on-LinkedIn-portfolio.png 691w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/projects-on-LinkedIn-portfolio-300x244.png 300w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><figcaption class=\"wp-caption-text\">Source: Mark Manson on LinkedIn<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">5. Provide case studies<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Got a client describing their positive experience with your product or service on their page? Display it on your LinkedIn portfolio. Let people see the detailed breakdowns of your most impactful solutions. Just ensure the case studies describe the problem, how you helped to solve it, and the positive results.<\/span><\/p>\n<figure style=\"width: 746px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32250\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/case-studies-on-LinkedIn-portfolio.png\" alt=\"Adding case studies to a LinkedIn portfolio\" width=\"746\" height=\"356\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/case-studies-on-LinkedIn-portfolio.png 1604w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/case-studies-on-LinkedIn-portfolio-300x143.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/case-studies-on-LinkedIn-portfolio-1024x489.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/case-studies-on-LinkedIn-portfolio-768x367.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/case-studies-on-LinkedIn-portfolio-1536x734.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption class=\"wp-caption-text\">Source: Natalie Sydorenko on LinkedIn<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">6. Add media<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Share images, videos, and even slideshows to give viewers a peek into your work. A dynamic <a href=\"https:\/\/snov.io\/blog\/sales-presentation\/\">presentation<\/a> or a video explaining your achievements can leave a more substantial impact than a paragraph of text. Just follow a good example of our marketer, Ksenia, whose portfolio features her most recent educational videos:<\/span><\/p>\n<figure style=\"width: 693px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32251 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/media-on-LinkedIn-portfolio.png\" alt=\"Adding videos to a portfolio on LinkedIn\" width=\"693\" height=\"345\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/media-on-LinkedIn-portfolio.png 693w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/media-on-LinkedIn-portfolio-300x149.png 300w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><figcaption class=\"wp-caption-text\">Source: Kseniia Skobelska on LinkedIn<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">If you want to add a bit of a futuristic touch to your <\/span><span style=\"font-weight: 400;\">LinkedIn portfolio<\/span><span style=\"font-weight: 400;\">, then embed infographics, interactive visuals, or <\/span><a href=\"https:\/\/snov.io\/blog\/marketing-automation-trends\/#:~:text=Augmented%20reality%20and%20virtual%20reality%20alignment\"><span style=\"font-weight: 400;\">AR\/VR content<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #faebfa;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b>\ud83d\udca1 Expert note<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Visuals help convey complex information more effectively, leading to better audience comprehension.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recent studies support the importance of incorporating visuals, particularly videos, into your <\/span><span style=\"font-weight: 400;\">LinkedIn portfolio<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A 2023 report by Wyzowl revealed that 91% of companies use video for marketing, while 96% of marketers call it an essential part of their strategy for capturing audience attention.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to a survey by Statista, digital video ad spending in the U.S. reached nearly $176.63 billion in 2024, which is one of the indicators of a strong preference for video content among people. <\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">7. Add licenses and certifications\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mentioning them in your <\/span><span style=\"font-weight: 400;\">portfolio on LinkedIn<\/span><span style=\"font-weight: 400;\"> serves as solid evidence of your skills, setting you apart from other experts. A good sign is when your certifications highlight your industry-specific credentials. So, if you\u2019re a seasoned and results-driven digital marketer like our Victoria, don\u2019t be shy to add the relative certifications:<\/span><\/p>\n<figure style=\"width: 635px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32252\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Licenses-and-certifications-on-LinkedIn-portfolio.png\" alt=\"Adding certifications to a portfolio on LinkedIn\" width=\"635\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Licenses-and-certifications-on-LinkedIn-portfolio.png 1582w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Licenses-and-certifications-on-LinkedIn-portfolio-300x189.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Licenses-and-certifications-on-LinkedIn-portfolio-1024x645.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Licenses-and-certifications-on-LinkedIn-portfolio-768x484.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Licenses-and-certifications-on-LinkedIn-portfolio-1536x967.png 1536w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><figcaption class=\"wp-caption-text\">Source: Victoria Koval on LinkedIn<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">8. Share your publications<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have you ever expressed your expert opinion in blogs, online magazines, or other publications? Let the LinkedIn audience know about it. This will only strengthen your professional image and prove your credibility and expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io\u2019s email marketing specialist, Inna, for instance, is often featured in other publications. Not displaying these contributions on her LinkedIn profile would be a crime:<\/span><\/p>\n<figure style=\"width: 746px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32253\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/publications-on-LinkedIn-portfolio.png\" alt=\"Showing publications on a LinkedIn profile\" width=\"746\" height=\"395\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/publications-on-LinkedIn-portfolio.png 1584w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/publications-on-LinkedIn-portfolio-300x159.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/publications-on-LinkedIn-portfolio-1024x542.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/publications-on-LinkedIn-portfolio-768x406.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/publications-on-LinkedIn-portfolio-1536x813.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption class=\"wp-caption-text\">Source: Inna Chumachenko on LinkedIn<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">9. Add honors and awards<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you add honors and awards to your <\/span><span style=\"font-weight: 400;\">LinkedIn portfolio,<\/span><span style=\"font-weight: 400;\"> it <\/span><span style=\"font-weight: 400;\">means others have recognized your talent, dedication, and hard work. This section immediately communicates your trustworthiness and distinguishes you from the competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just a couple of ideas on how to make the most of this <\/span><span style=\"font-weight: 400;\">LinkedIn portfolio<\/span><span style=\"font-weight: 400;\"> section:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Show your achievements<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Add awards that are relevant to your career or industry. It would be silly not to boast your \u201cTop Performer of the Year\u201d award or an industry-specific honor. For sure, it adds value to your professional story.<\/span><\/p>\n<figure style=\"width: 695px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32254 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/honors-and-awards-on-LinkedIn-portfolio.png\" alt=\"Adding honors &amp; rewards to a profile on LinkedIn\" width=\"695\" height=\"297\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/honors-and-awards-on-LinkedIn-portfolio.png 695w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/honors-and-awards-on-LinkedIn-portfolio-300x128.png 300w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><figcaption class=\"wp-caption-text\">Source: Yasi Baiani on LinkedIn<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Include context<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don\u2019t just list the award \u2014 explain what it means. For example, if you were named \u201cBest Innovator\u201d at your company, mention the specific project or initiative that earned you the recognition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your award was part of a competition (e.g., hackathons, pitch contests, sales or marketing challenges), note the scale and competitiveness of the event. It will make your accomplishment even more impressive.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">10. Share recommendations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This part of a portfolio can be particularly valuable for <a href=\"https:\/\/snov.io\/blog\/linkedin-growth-hacks\/\">career growth on LinkedIn<\/a> and beyond. You can ask your current or ex-employer or colleagues to drop some lines about your achievements. These positive characteristics will add you points in the eyes of <\/span><a href=\"https:\/\/snov.io\/blog\/hr-outreach-with-snovio\/\"><span style=\"font-weight: 400;\">recruiters<\/span><\/a><span style=\"font-weight: 400;\"> when you\u2019re looking for a job:<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/recommendations-on-LinkedIn-portfolio-1.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32255\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/recommendations-on-LinkedIn-portfolio-1.png\" alt=\"Share recommendations on a LinkedIn profile\" width=\"746\" height=\"327\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/recommendations-on-LinkedIn-portfolio-1.png 938w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/recommendations-on-LinkedIn-portfolio-1-300x131.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/recommendations-on-LinkedIn-portfolio-1-768x337.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<h3><span style=\"font-weight: 400;\">11. Create and post engaging content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your <\/span><span style=\"font-weight: 400;\">portfolio<\/span><span style=\"font-weight: 400;\"> doesn\u2019t have to be static. Share your expertise and insights which might be of interest to your audience. Post articles, updates, and original content to demonstrate your thought leadership. Who knows? Your next post might go viral and land you a job\u2026or a client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, remember that everything you post is carefully saved in your <\/span><span style=\"font-weight: 400;\">LinkedIn account<\/span><span style=\"font-weight: 400;\">, making your professional voice \u2018sound loud\u2019 permanently. Our Head of customer operations, Roberta, often engages the audience with sincere stories from her professional experience. And, of course, she doesn\u2019t forget to share some catchy memes from time to time:<\/span><\/p>\n<figure style=\"width: 465px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32256\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/post-engaging-content-on-LinkedIn-portfolio.png\" alt=\"\" width=\"465\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/post-engaging-content-on-LinkedIn-portfolio.png 1602w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/post-engaging-content-on-LinkedIn-portfolio-300x258.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/post-engaging-content-on-LinkedIn-portfolio-1024x881.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/post-engaging-content-on-LinkedIn-portfolio-768x661.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/post-engaging-content-on-LinkedIn-portfolio-1536x1321.png 1536w\" sizes=\"(max-width: 465px) 100vw, 465px\" \/><figcaption class=\"wp-caption-text\">Source: Roberta CF Lima on LinkedIn<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">12. Mention volunteering projects<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Though not an obligatory section, it can tell a story that\u2019s uniquely yours. It shows you\u2019re not just a competent professional but also your other side as an engaged, interesting personality, capable of thinking outside the box.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Demonstrate volunteering activities, hobbies, or projects that tell more about your personality. Just like Snov.io\u2019s partner manager Nathalia did on her portfolio:<\/span><\/p>\n<figure style=\"width: 746px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32257\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/volunteering-projects-on-LinkedIn-portfolio.png\" alt=\"Add volunteering projects to a LinkedIn portfolio\" width=\"746\" height=\"205\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/volunteering-projects-on-LinkedIn-portfolio.png 1586w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/volunteering-projects-on-LinkedIn-portfolio-300x82.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/volunteering-projects-on-LinkedIn-portfolio-1024x282.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/volunteering-projects-on-LinkedIn-portfolio-768x211.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/volunteering-projects-on-LinkedIn-portfolio-1536x422.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption class=\"wp-caption-text\">Source: Nathalia Leichsnering on LinkedIn<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In addition to the above elements of your <\/span><span style=\"font-weight: 400;\">LinkedIn portfolio<\/span><span style=\"font-weight: 400;\">, you can add:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">your courses,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">test scores,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">patents,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">organizations where you\u2019ve got membership,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">causes that matter to you most, etc.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All these sections will <\/span><span style=\"font-weight: 400;\">make your profile more appealing to potential connections. And if you\u2019re pursuing your sales goals, they\u2019ll serve you as a smart strategy for generating quality leads.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/yTOG-PBodRs?si=1IR-naiQdtVw5Wsv\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to add a portfolio to LinkedIn in just a few simple steps<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know what is best to include in your LinkedIn portfolio, let\u2019s get technical. Adding a portfolio to LinkedIn isn\u2019t higher mathematics. It\u2019s simple, like peanuts:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Go to your profile, find and click <\/span><i><span style=\"font-weight: 400;\">\u2018Add profile section\u2019<\/span><\/i><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32258\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Add-profile-section.png\" alt=\"How to add a LinkedIn portfolio\" width=\"636\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Add-profile-section.png 698w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Add-profile-section-300x189.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<p>2. <span style=\"font-weight: 400;\">Choose a <\/span><i><span style=\"font-weight: 400;\">\u2018Recommended\u2019<\/span><\/i><span style=\"font-weight: 400;\"> section:<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Recommended-section.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32260\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Recommended-section.png\" alt=\"Quick Linkedin portfolio creation\" width=\"448\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Recommended-section.png 460w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Recommended-section-300x268.png 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">As the list unfolds, you can start filling in the relevant data about your projects, certifications, courses, or recommendations.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Recommended-section-2.png\" data-fancybox=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32259\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Recommended-section-2.png\" alt=\"Linkedin portfolio creation\" width=\"448\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Recommended-section-2.png 457w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Recommended-section-2-300x268.png 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p>3. <span style=\"font-weight: 400;\">Select <\/span><i><span style=\"font-weight: 400;\">\u2018Add featured\u2019<\/span><\/i><span style=\"font-weight: 400;\"> if you\u2019re showcasing posts, newsletters, articles, media, or providing links to your portfolio, product landing pages, etc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32261 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Add-featured.png\" alt=\"Adding sections to a LinkedIn portfolio\" width=\"664\" height=\"327\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Add-featured.png 664w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Add-featured-300x148.png 300w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><\/p>\n<p>4. <span style=\"font-weight: 400;\">Click on the <\/span><i><span style=\"font-weight: 400;\">\u2018Additional\u2019<\/span><\/i><span style=\"font-weight: 400;\"> section to add details about your volunteering experience, publications, patents, honors and awards, test scores, languages, organizations in which you\u2019re a member, or causes you care about.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/\u2018Additional.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32262\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/\u2018Additional.png\" alt=\"Tips for making a LinkedIn portfolio\" width=\"393\" height=\"450\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/\u2018Additional.png 458w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/\u2018Additional-262x300.png 262w\" sizes=\"(max-width: 393px) 100vw, 393px\" \/> <\/a><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #faebfa;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b>\ud83d\udca1 <\/b><b>Pro-tip: Add context<\/b><\/p>\n<p><b><span style=\"font-weight: 400;\">Write a catchy title and a brief description for <\/span><i><span style=\"font-weight: 400;\">each section<\/span><\/i><span style=\"font-weight: 400;\"> of your LinkedIn profile. This will help viewers understand what they\u2019re looking at and why it matters.<\/span><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>5. <span style=\"font-weight: 400;\">Hit save, and you\u2019re done!<\/span><\/p>\n<h2 id=\"examples\"><span style=\"font-weight: 400;\">LinkedIn portfolio examples for your inspiration<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s look through several examples of LinkedIn profiles, finding and discussing the elements that make them outstanding.<\/span><\/p>\n<p><b>A Growth Marketer from CookUnity<\/b><\/p>\n<figure id=\"attachment_32263\" aria-describedby=\"caption-attachment-32263\" style=\"width: 292px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32263\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Rina-Nagashima-LinkedIn-profile.png\" alt=\"Best LinkedIn portfolio example. Rina Nagashima\" width=\"292\" height=\"550\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Rina-Nagashima-LinkedIn-profile.png 798w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Rina-Nagashima-LinkedIn-profile-159x300.png 159w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Rina-Nagashima-LinkedIn-profile-544x1024.png 544w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Rina-Nagashima-LinkedIn-profile-768x1446.png 768w\" sizes=\"(max-width: 292px) 100vw, 292px\" \/><figcaption id=\"caption-attachment-32263\" class=\"wp-caption-text\">Source: Rina Nagashima on LinkedIn<\/figcaption><\/figure>\n<p><b>What is good about Rina\u2019s LinkedIn portfolio:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Rina posts events that she participates in to demonstrate her expertise and focus on growing her skills. The portfolio also features certifications in <a href=\"https:\/\/snov.io\/blog\/email-marketing-automation-tools\/\">email marketing<\/a> and product management, which prove that the owner of this profile has gained the necessary knowledge and skills in her industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, Rina highlights her volunteering work, highlighting her status as a professional and philanthropist.<\/span><\/p>\n<p><b>A Sales Manager from Quartile<\/b><\/p>\n<figure id=\"attachment_32264\" aria-describedby=\"caption-attachment-32264\" style=\"width: 300px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32264\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/William-Farah-linkedin-profile.png\" alt=\"Top LinkedIn portfolio examples\" width=\"300\" height=\"550\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/William-Farah-linkedin-profile.png 528w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/William-Farah-linkedin-profile-164x300.png 164w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-32264\" class=\"wp-caption-text\">Source: William Farah on LinkedIn<\/figcaption><\/figure>\n<p><b>What is good about William\u2019s LinkedIn portfolio:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">William regularly shares his successful career milestones, sales presentations, and valuable insights that prove his <\/span><a href=\"https:\/\/snov.io\/blog\/sales-qualities\/\"><span style=\"font-weight: 400;\">strong qualifications<\/span><\/a><span style=\"font-weight: 400;\"> and experience. The portfolio also includes stellar reviews of his sales skills from happy clients and colleagues. Lots of recommendations feature his proficiency in closing deals and solving customer challenges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sales manager also shares his experience with getting a scholarship and membership in AISAS, which makes his persona more respectable.<\/span><\/p>\n<p><b>A SEO Expert at Search Intelligence Ltd<\/b><\/p>\n<figure id=\"attachment_32265\" aria-describedby=\"caption-attachment-32265\" style=\"width: 407px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32265\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Fery-Kaszoni-portfolio-on-LinkedIn.png\" alt=\"Best example of a LinkedIn portfolio\" width=\"407\" height=\"550\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Fery-Kaszoni-portfolio-on-LinkedIn.png 1438w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Fery-Kaszoni-portfolio-on-LinkedIn-222x300.png 222w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Fery-Kaszoni-portfolio-on-LinkedIn-759x1024.png 759w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Fery-Kaszoni-portfolio-on-LinkedIn-768x1037.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Fery-Kaszoni-portfolio-on-LinkedIn-1138x1536.png 1138w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><figcaption id=\"caption-attachment-32265\" class=\"wp-caption-text\">Source: Fery Kaszoni on LinkedIn<\/figcaption><\/figure>\n<p><b>What is good about Fery\u2019s<\/b><b> LinkedIn portfolio<\/b><b>:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It features a Top Voice badge, which indicates that this expert belongs to the invitation-only group of experts across the professional world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main focus of this portfolio is on displaying the services this expert\u2019s company provides. In the corresponding section, the expert shares a detailed description of what their company offers and their <\/span><a href=\"https:\/\/snov.io\/glossary\/unique-selling-point\/\"><span style=\"font-weight: 400;\">value proposition<\/span><\/a><span style=\"font-weight: 400;\">. The expert underpins it by providing a link to the company\u2019s website and featuring company-related content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what makes this profile really outstanding is the AI-generated video posts that combine humor and professional hacks. The one where the expert teaches Leonardo Di Caprio how to land PR links is pure gold. There\u2019s no surprise it has got so many reactions:<\/span><\/p>\n<figure style=\"width: 367px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32266\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Fery-Kaszoni-portfolio-on-LinkedIn-2.png\" alt=\"Best examples of viral posts on LinkedIn\" width=\"367\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Fery-Kaszoni-portfolio-on-LinkedIn-2.png 1104w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Fery-Kaszoni-portfolio-on-LinkedIn-2-276x300.png 276w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Fery-Kaszoni-portfolio-on-LinkedIn-2-941x1024.png 941w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Fery-Kaszoni-portfolio-on-LinkedIn-2-768x836.png 768w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><figcaption class=\"wp-caption-text\">Source: Fery Kaszoni on LinkedIn<\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">What\u2019s next<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I hope the above <\/span><span style=\"font-weight: 400;\">tips<\/span><span style=\"font-weight: 400;\"> and examples will help you create your LinkedIn portfolio with ease. Remember, you\u2019ve got plenty of sections to fill in, so let your profile shine among the rest!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as you\u2019re ready with your portfolio, don\u2019t stop. Start growing your network of connections proactively. On <\/span><a href=\"https:\/\/snov.io\/blog\/?s=linkedin\"><span style=\"font-weight: 400;\">our blog<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll find plenty of guides that will help you expand your audience and generate leads on LinkedIn. Meanwhile, Snov.io tools will automate the process for you from A to Z.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re always here to help your business grow!<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">&#8220;Our sales revenue has grown by 18% since we started using Snov.io.&#8221;<\/p>\n<p class=\"content-banner__description\">Take a step towards new opportunities and get even better results<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2F\/add-portfolio-to-linkedin&amp;cta_type=banner\">Start today <\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Icon-5-opt-4.png\" alt=\"&quot;Our sales revenue has grown by 18% since we started using Snov.io.&quot; \u2014 Joey Mallat, Automation &amp; Customer Success Specialist at SpotOn.\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Find fresh ideas on how to create a portfolio on LinkedIn that would look appealing and professional, bringing you more meaningful connections.<\/p>\n","protected":false},"author":63,"featured_media":32269,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470],"tags":[550,1382,1384],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/32239"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=32239"}],"version-history":[{"count":11,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/32239\/revisions"}],"predecessor-version":[{"id":39713,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/32239\/revisions\/39713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/32269"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=32239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=32239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=32239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}