{"id":32350,"date":"2025-02-24T10:20:04","date_gmt":"2025-02-24T07:20:04","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=32350"},"modified":"2025-12-23T13:34:58","modified_gmt":"2025-12-23T10:34:58","slug":"how-to-post-on-linkedin","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/how-to-post-on-linkedin\/","title":{"rendered":"How to Post on LinkedIn: A Complete Guide for 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you constantly looking for ways to find and convert more leads? Then, you can\u2019t avoid social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social selling on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> is one of the most widely implemented marketing and sales tactics. But how do you get noticed on this huge platform among hundreds of competitors? By creating attention-grabbing and memorable <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve never <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">ed on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> strategically before \u2013 we got you! Read our guide to learn how to create <\/span><span style=\"font-weight: 400;\">LinkedIn posts<\/span><span style=\"font-weight: 400;\"> that will help you grow your business.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#why\">Why post on LinkedIn<\/a><\/li>\n<li><a href=\"#types\">LinkedIn post types<\/a><\/li>\n<li><a href=\"#ways\">Other ways to engage with your audience on LinkedIn<\/a><\/li>\n<li><a href=\"#metrics\">Essential LinkedIn post metrics<\/a><\/li>\n<li><a href=\"#how\">How to write a LinkedIn post<\/a><\/li>\n<li><a href=\"#best\">Best practices for LinkedIn posts<\/a><\/li>\n<li><a href=\"#examples\">LinkedIn post examples<\/a><\/li>\n<li><a href=\"#when\">When to post on LinkedIn<\/a><\/li>\n<li><a href=\"#key\">Key takeaways<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Some entrepreneurs disregard <\/span><span style=\"font-weight: 400;\">LinkedIn posts<\/span><span style=\"font-weight: 400;\"> as unnecessary, centering their strategy strictly around messaging. Yet, according to the <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> report, many prospects will check your profile and the content you <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> online before engaging with you.<\/span><\/p>\n<figure style=\"width: 472px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32352\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-State-of-Sales.png\" alt=\"Infographic titled \" width=\"472\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-State-of-Sales.png 856w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-State-of-Sales-300x254.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-State-of-Sales-768x651.png 768w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><figcaption class=\"wp-caption-text\">Source: LinkedIn State of Sales 2022<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A half-empty <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> profile with a few <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> from 2017 can really spoil the first impression. It costs nothing to learn <\/span><span style=\"font-weight: 400;\">how to post on LinkedIn,<\/span><span style=\"font-weight: 400;\"> but it gives you an immense advantage. <\/span><span style=\"font-weight: 400;\">LinkedIn posts<\/span><span style=\"font-weight: 400;\"> can help you with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proving your expertise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establishing a positive reputation in your field.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promoting your brand and products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finding top specialists to hire.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Naturally, <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> aren\u2019t the only way to <a href=\"https:\/\/snov.io\/blog\/linkedin-growth-hacks\/\">grow your sales<\/a> on social media. Still, they are an essential part of an effective social media strategy.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1<\/span><b>Pro-tip<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regular updates on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> are an important contribution to lead generation. Check out our video to learn proven strategies for successful prospecting on this platform:<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/yTOG-PBodRs?si=JE5jVITK3_h20Hzd\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"types\"><span style=\"font-weight: 400;\">LinkedIn post types\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> content on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> in a variety of formats, each serving a different purpose:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Text <\/span><span style=\"font-weight: 400;\">posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image <\/span><span style=\"font-weight: 400;\">posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video <\/span><span style=\"font-weight: 400;\">posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Document <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> long-form articles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Polls<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> Live broadcasts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> Events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/snov.io\/blog\/linkedin-newsletter\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> Newsletters<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s examine each type in more detail.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Text <\/span><span style=\"font-weight: 400;\">posts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Plain text <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> are great for sharing quick thoughts, insights, or updates. What\u2019s more, all types of <\/span><span style=\"font-weight: 400;\">LinkedIn posts<\/span><span style=\"font-weight: 400;\"> should be accompanied by some text. That\u2019s why you should get comfortable with writing plain text <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> before learning <\/span><span style=\"font-weight: 400;\">how to post on LinkedIn<\/span><span style=\"font-weight: 400;\"> in other formats.<\/span><\/p>\n<blockquote class=\"blockquote-with__image\"><p>Write in short, clear sentences. One paragraph should contain one idea. Avoid writing more than 1,200 characters \u2014 LinkedIn might worry that you&#8217;ll bore readers, causing them to leave the platform.<\/p>\n<div class=\"blockquote-image\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Nika.jpg\" alt=\"Nika Porobaniuk\" width=\"48\" height=\"48\" \/><\/p>\n<div class=\"blockquote-image__info\">\n<p class=\"blockquote-image__info-author\">Nika Porobaniuk<\/p>\n<p class=\"blockquote-image__info-position\">Marketing Specialist at Snov.io<\/p>\n<\/div>\n<\/div>\n<\/blockquote>\n<h3><span style=\"font-weight: 400;\">Image <\/span><span style=\"font-weight: 400;\">posts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s always a good idea to enhance your point with visuals. <\/span><span style=\"font-weight: 400;\">Studies<\/span><span style=\"font-weight: 400;\"> show that people are more likely to remember pictures and videos than words. So, if you want to make your <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> memorable, try to supplement it with an infographic or a relevant illustration.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Video <\/span><span style=\"font-weight: 400;\">posts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dynamic content grabs the audience\u2019s attention. According to Wyzowl, 87% of marketers reported that video <a href=\"https:\/\/snov.io\/blog\/linkedin-lead-generation\/\">increases their number of leads<\/a>.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32353\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/unnamed.png\" alt=\"A meme about how to post on LinkedIn featuring the 'Flex Tape' commercial . The top image shows a man labeled 'Marketing Team' about to apply Flex Tape to a tank leaking water, labeled 'Not Enough Leads.' The bottom image shows the tape sealing the leak, labeled 'Video Post,' humorously suggesting that posting videos is a quick fix for generating more leads.\" width=\"371\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/unnamed.png 970w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/unnamed-278x300.png 278w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/unnamed-950x1024.png 950w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/unnamed-768x828.png 768w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Document <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> (carousels)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> lets you add documents to <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> in a PDF format. This way, you can provide informative resources to your audience. More than that, any document that you add to a <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> is shown on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> as a carousel of images. It\u2019s a great way to deliver valuable content in a visually appealing way.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> long-form articles\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> is a perfect place to establish thought leadership. You can show your expertise by <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">ing long articles on a specific topic relevant to your audience. In their essence, <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> articles are similar to blog <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> but they have an added bonus. As <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> is an established platform, articles <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">ed there usually rank well with search engines.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Polls<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> polls are the easiest way to quickly gather feedback from your audience. They\u2019re also a powerful tool for engaging with your followers and stirring up conversations in your community. I recommend alternating polls on professional industry-related topics with fun ones.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> Live Broadcasts and <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> Events\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These two work well together and help you interact with your audience in real time while building a community around your brand. Keep in mind that they take a lot of time to plan and execute. Master more easy-to-create <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> first, and then proceed to launch a <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> event or broadcast.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> newsletters\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Share compilations of your best content with your followers via <a href=\"https:\/\/snov.io\/blog\/email-newsletter-design\/\">newsletters<\/a>. Distribute them to attract more attention to particular pieces. The best part is that you can reuse the existing content, saving you time.<\/span><\/p>\n<h2 id=\"ways\"><span style=\"font-weight: 400;\">Other ways to engage with your audience on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Remember, you shouldn\u2019t limit yourself to the above types of engagement if you want to maximize your social media success. <\/span><span style=\"font-weight: 400;\">LinkedIn posts<\/span><span style=\"font-weight: 400;\"> are not the only means of interaction with other users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other ways to engage with your potential and existing clients are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/snov.io\/blog\/what-is-linkedin-inmail\/\"><b>LinkedIn<\/b><b> InMail<\/b><\/a><span style=\"font-weight: 400;\"> to reach out to users outside your network;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Following<\/b><span style=\"font-weight: 400;\"> other <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> pages to express your interest in a particular topic or industry;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Connecting<\/b><span style=\"font-weight: 400;\"> with your potential clients to show them that you\u2019re interested in engaging with them personally;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>LinkedIn<\/b><b> messages<\/b><span style=\"font-weight: 400;\"> to communicate with your connections;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Likes<\/b><span style=\"font-weight: 400;\"> on other <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> users\u2019 <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> to show them that you care about their ideas and struggles;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comments<\/b><span style=\"font-weight: 400;\"> on other <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> users\u2019 <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> to keep the conversations going and increase your brand\u2019s visibility.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Use these in addition to <\/span><span style=\"font-weight: 400;\">LinkedIn posts<\/span><span style=\"font-weight: 400;\"> to find and convert leads on social media.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1<\/span><b>Pro-tip<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Interacting with each lead individually requires a lot of time and effort. If you already manage your <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> personal and business pages, create <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\">, and perform other marketing and sales activities, you might get overwhelmed with all of these tasks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> automation software can make your life significantly easier, streamlining routine activities and boosting your productivity on social media. Use the Snov.io <\/span><a href=\"https:\/\/snov.io\/linkedin-automation-tools\"><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> Automation<\/span><\/a><span style=\"font-weight: 400;\"> Tool to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find prospects with LI Prospect Finder on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> personal profiles, company pages, or search pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow your leads and connect with them on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clean up pending connection requests to stay within <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> limits.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Send highly personalized messages, follow-ups, and InMail within recommended daily limits to avoid being flagged by <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<figure style=\"width: 746px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32354\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Multichannel-campaign-Snov.io_.png\" alt=\"A screenshot of Snov.io's multichannel campaign automation tool, showing a LinkedIn outreach sequence.\" width=\"746\" height=\"368\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Multichannel-campaign-Snov.io_.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Multichannel-campaign-Snov.io_-300x148.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Multichannel-campaign-Snov.io_-1024x506.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Multichannel-campaign-Snov.io_-768x379.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Multichannel-campaign-Snov.io_-1536x758.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption class=\"wp-caption-text\">Example of a LinkedIn outreach campaign in Snov.io<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get detailed reports on your outreach campaigns that help you optimize your <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Protect your credentials and sensitive data.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"content-banner third\">\n<p class=\"content-banner__title\">Integrate automated LinkedIn outreach into your posting strategy<\/p>\n<p class=\"content-banner__description\">Boost your Social Selling Index and widen outreach safely with automated LinkedIn actions<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/account\/linkedin-account?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2F\/how-to-post-on-linkedin&amp;cta_type=banner\">Start today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Icon-2-opt-4-1.png\" alt=\"Integrate automated LinkedIn outreach into your posting strategy\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h2 id=\"metrics\"><span style=\"font-weight: 400;\">Essential LinkedIn post metrics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To refine your <\/span><span style=\"font-weight: 400;\">LinkedIn post<\/span><span style=\"font-weight: 400;\">ing strategy, you have to understand how each <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> performs. <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> analytics are here to help you with this. Pay attention to the <\/span><span style=\"font-weight: 400;\">LinkedIn post<\/span><span style=\"font-weight: 400;\"> analytics. You can find them under each <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32356\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-analytics-1.png\" alt=\"A screenshot of LinkedIn post engagement metrics\" width=\"746\" height=\"208\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-analytics-1.png 1074w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-analytics-1-300x84.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-analytics-1-1024x286.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-analytics-1-768x215.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Visibility metrics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These will help you understand how many <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> users read your <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\">. There are two types of visibility metrics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/snov.io\/blog\/what-are-impressions-on-linkedin\/\"><b>Impressions<\/b><\/a><span style=\"font-weight: 400;\"> indicate the number of times at least half of your <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> was visible on the <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> user\u2019s screen for at least 0.3 seconds. This metric includes all views, even when the user sees your <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> for the second, third, or fourth time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unique views (Members reached)<\/b> indicate the number of users who saw your post for the first time. Therefore, they are best for analyzing your audience\u2019s size.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32357\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-impressions.png\" alt=\"A LinkedIn analytics screenshot displaying post discovery metrics. It shows 188 impressions and 96 members reached.\" width=\"746\" height=\"245\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-impressions.png 1596w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-impressions-300x98.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-impressions-1024x336.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-impressions-768x252.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-impressions-1536x504.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Engagement metrics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These will show you how interested your audience is in your content. There are five types of engagement metrics:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The number of times when <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> users <\/span><b>clicked<\/b><span style=\"font-weight: 400;\"> on your content, profile name, or logo. This usually means that a user wants to get a better look at your content or your profile.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1<\/span><b>Pro-tip<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> is essentially your business card. Optimizing it is essential to attract new customers. Get <\/span><a href=\"https:\/\/snov.io\/webinars\/how-to-optimize-your-linkedin-profile\/\"><span style=\"font-weight: 400;\">a free guide<\/span><\/a><span style=\"font-weight: 400;\"> on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> profile optimization compiled by Snov.io experts and step up your social selling game.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The number of times users clicked on the <\/span><b>reactions<\/b><span style=\"font-weight: 400;\"> button under your <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The number of <\/span><b>comments<\/b><span style=\"font-weight: 400;\"> under your <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">. This includes your replies, so make sure to never leave a comment hanging.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The number of times other users <\/span><b>shared<\/b><span style=\"font-weight: 400;\"> your content with or without adding their own thoughts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In a nutshell, engagement rate is a complex metric calculated by adding the number of interactions, clicks, and new followers acquired from a <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">, divided by the number of impressions. It essentially shows how many of the users who see your <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> engage with it.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Demographics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-demographics\/\"><span style=\"font-weight: 400;\">LinkedIn demographics<\/span><\/a><span style=\"font-weight: 400;\"> metric shows the job title, location, and company where your post viewers work.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32358\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-demographics.png\" alt=\"A LinkedIn analytics screenshot displaying post viewers' demographics.\" width=\"746\" height=\"383\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-demographics.png 1592w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-demographics-300x154.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-demographics-1024x526.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-demographics-768x395.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-demographics-1536x789.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Video-related metrics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Users interact with videos differently than with text or image <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\">. That\u2019s why <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> tracks additional statistics for such <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\">. There are two types of video-specific metrics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video views<\/b><span style=\"font-weight: 400;\"> are the number of times users watched your video for at least 3 seconds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Watch time<\/b><span style=\"font-weight: 400;\"> is the total number of minutes users have spent watching your videos.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Additional metrics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can also see other statistics on <\/span><span style=\"font-weight: 400;\">LinkedIn posts<\/span><span style=\"font-weight: 400;\"> that are very useful in determining your <\/span><span style=\"font-weight: 400;\">LinkedIn post<\/span><span style=\"font-weight: 400;\"> strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/snov.io\/glossary\/click-through-rate-ctr\/\"><b>Click-through rate<\/b><span style=\"font-weight: 400;\"> (CTR)<\/span><\/a><span style=\"font-weight: 400;\"> is the number of clicks on your <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> divided by the total number of impressions. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The number of<b> follow clicks <\/b>your post received. This metric is only available for sponsored posts, but it\u2019s a great way to determine the effectiveness of your promo campaign.<\/li>\n<\/ul>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"322\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-Impressions_Snov.io_.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\u00bfQu\u00e9 son las impresiones en LinkedIn y c\u00f3mo aumentarlas?\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-Impressions_Snov.io_.png 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-Impressions_Snov.io_-300x149.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-Impressions_Snov.io_-1024x509.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/LinkedIn-Impressions_Snov.io_-768x382.png 768w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/what-are-impressions-on-linkedin\/\">What Are LinkedIn Impressions, And How Can You Increase Them?<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">16\/03\/2026<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"322\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/11\/LinkedIn-Analytics-tools_Snov.io_.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"Melhores ferramentas de an\u00e1lise para LinkedIn em 2025: O guia completo\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/11\/LinkedIn-Analytics-tools_Snov.io_.png 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/11\/LinkedIn-Analytics-tools_Snov.io_-300x149.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/11\/LinkedIn-Analytics-tools_Snov.io_-1024x509.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/11\/LinkedIn-Analytics-tools_Snov.io_-768x382.png 768w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/best-linkedin-analytics-tools\/\">Best LinkedIn Analytics Tools For 2026: The Complete Guide<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">16\/03\/2026<\/p>    <\/div>\r\n<\/div><\/div>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to write a <\/span><span style=\"font-weight: 400;\">LinkedIn post<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s pretty easy to learn <\/span><span style=\"font-weight: 400;\">how to post on LinkedIn<\/span><span style=\"font-weight: 400;\">, but creating a <\/span><span style=\"font-weight: 400;\">LinkedIn post<\/span><span style=\"font-weight: 400;\"> that captures your audience is much more challenging. There\u2019s definitely no one-size-fits-all approach. It takes time and effort to discover <\/span><span style=\"font-weight: 400;\">how to post on LinkedIn<\/span><span style=\"font-weight: 400;\"> in a way that benefits your brand and brings value to your followers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t fret\u2014we provide a workflow for creating different types of <\/span><span style=\"font-weight: 400;\">LinkedIn posts<\/span><span style=\"font-weight: 400;\">. Start with it and tweak it to be most efficient for you.\u00a0<\/span><\/p>\n<p><b>1. Define your <\/b><b>post<\/b><b>\u2019s purpose<\/b><span style=\"font-weight: 400;\">. Each time you <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">, you must have a specific objective in mind. It goes without saying that you want to promote your product on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">, but promotional <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> should be used sparingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What value do you provide to your followers? Maybe you share knowledge or contribute to important discussions inside the community. Having a clear purpose will help you create an engaging <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> that resonates with your audience.<\/span><\/p>\n<p><b>2. Know your audience.<\/b><span style=\"font-weight: 400;\"> You\u2019re not <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">ing in a vacuum. Consider what your followers need at the moment and create a <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> that covers their needs. Depending on the situation, it can be industry or company news, tips on how to use your product, or solutions to the common challenges your audience faces.<\/span><\/p>\n<p><b>3. Start your <\/b><b>post<\/b><b> with an engaging opening line<\/b><span style=\"font-weight: 400;\">. Similar to the <\/span><a href=\"https:\/\/snov.io\/blog\/best-email-subject-lines-for-sales\/\"><span style=\"font-weight: 400;\">subject line<\/span><\/a><span style=\"font-weight: 400;\"> in the email, the first sentence is your way to catch your readers\u2019 attention. It has to convey what the <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> is about and how your followers will benefit from reading it.<\/span><\/p>\n<p><b>4. Keep the <\/b><b>post<\/b><b> short, informative, and easy to skim through.<\/b> <span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> users don\u2019t read every <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> on their feed\u2014they quickly scan it and then decide if they want to give it attention. Use short paragraphs, numbered lists or bullet points, bold font, and emojis to catch your followers\u2019 eye.<\/span><\/p>\n<p><b>5. Don\u2019t overburden your <\/b><b>post<\/b><b> with fancy elements.<\/b><span style=\"font-weight: 400;\"> While emojis and bolded words help keep your <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> more scannable, be careful not to overdo it. Too many emojis can make your <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> look unprofessional and distract readers from its content.<\/span><\/p>\n<p><b>6. Include visuals.<\/b> <span style=\"font-weight: 400;\">LinkedIn posts<\/span><span style=\"font-weight: 400;\"> with videos, images, infographics, or carousels get more impressions than plain text <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>7. Think about your followers\u2019 comfort.<\/b><span style=\"font-weight: 400;\"> If you <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> a video, make sure it has closed captions so people can watch it in silent mode. If you include an image or an infographic with text, make sure it\u2019s easy to read on both mobile and desktop.<\/span><\/p>\n<p><b>8. Employ storytelling while crafting your <\/b><b>posts<\/b><span style=\"font-weight: 400;\">. Trust us, it\u2019s easier than it sounds. You don\u2019t have to write a novel in your <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">. Imagine that you\u2019re telling a story to your friends. Share personal thoughts and experiences instead of providing dry facts.\u00a0<\/span><\/p>\n<p><b>9. Add a <\/b><a href=\"https:\/\/snov.io\/glossary\/call-to-action\/\"><b>call to action (CTA)<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Depending on your <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">&#8216;s main purpose, drive your readers to take action. For example, invite them to join the discussion in the comments, direct them to your website for additional resources, or prompt them to follow your company page on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>10. Use relevant hashtags.<\/b><span style=\"font-weight: 400;\"> Hashtags help people who aren\u2019t following your page yet find your <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\">. Research which hashtags are popular in your industry and use them in your <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\">. This way, you\u2019ll reach a wider audience and find new followers.\u00a0<\/span><\/p>\n<p><b>11. Always proofread your <\/b><b>LinkedIn posts<\/b><b>.<\/b><span style=\"font-weight: 400;\"> Review your <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> for grammar, spelling, and tone of voice. Typos, errors, outdated info, and slang can overshadow the professionalism of your content and turn your readers away.<\/span><\/p>\n<p><b>12. Ensure that the <\/b><b>post<\/b><b>\u2019s content aligns with its purpose.<\/b><span style=\"font-weight: 400;\"> Reread your <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> before publishing and ask yourself what it conveys to the reader. If it\u2019s not clear what the <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">\u2019s idea is and what action the audience should take, rewrite until you reach clarity.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1<\/span><b>Pro-tip<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> is a social media platform that encourages user interaction and thought exchange.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">ing your content, always take time to like and comment on other user\u2019s <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\">. Liking your connections\u2019 <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> will attract their attention, boost your credibility on the platform, and increase your SSI. Use <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-automation-tools\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> Automation tools<\/span><\/a><span style=\"font-weight: 400;\"> to streamline this process and save time.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"best\"><span style=\"font-weight: 400;\">Best practices for <\/span><span style=\"font-weight: 400;\">LinkedIn posts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While the content of your <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> is crucial, there are other factors that influence its success. You have to consider them in order to learn <\/span><span style=\"font-weight: 400;\">how to post on LinkedIn<\/span><span style=\"font-weight: 400;\"> in a way that sells. Keep in mind the following best practices:<\/span><\/p>\n<p><b>1. Post<\/b><b> consistently.<\/b><span style=\"font-weight: 400;\"> Don\u2019t just spill out a bunch of <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> once a month. <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> encourages users to visit the platform frequently. Its algorithm favors those users who come to <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> and engage with others every day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People crave consistency as well. If your audience knows when to expect another <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> from you, they will most likely watch out. This way, a consistent <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">ing schedule will help you to stay on your followers\u2019 radar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maintaining a <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">ing schedule can also help you prove your reliability. If you provide valuable information in a timely manner, your audience will trust that you provide your customer service just as reliably.<\/span><\/p>\n<p><b>2. Never compromise quality.<\/b><span style=\"font-weight: 400;\"> While it\u2019s important to post regularly, it should never come at the cost of your content\u2019s quality. Don\u2019t try to boost your engagement with a high volume of <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> that don\u2019t offer any value to the reader.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-thought-out combination of informative, thought-provoking, and fun content will bring you more leads in the long run. Creating valuable content takes more time and effort, but the outcome is certainly worth it.<\/span><\/p>\n<p><b>3. Alternate between <\/b><b>post<\/b><b> types.<\/b><span style=\"font-weight: 400;\"> It\u2019s true that some <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> types perform better than others for certain industries. Yet, it doesn\u2019t mean you should only stick to them and skip other formats. A monotonous feed is a boring feed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend switching between at least three different types of <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> every week. This will help you cater to a broad audience and keep your feed interesting. Alternating between various types of <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> will also help you notice if your audience\u2019s preferences change.<\/span><\/p>\n<p><b>4. Join the discussion.<\/b><span style=\"font-weight: 400;\"> Don\u2019t ignore comments under your <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">s. Engaging with people on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> will help you boost your <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-social-selling-index\/\"><span style=\"font-weight: 400;\">Social Selling Index<\/span><\/a><span style=\"font-weight: 400;\"> and appeal to the LinkedIn algorithm.<\/span><\/p>\n<p><b>5. Optimize for mobile.<\/b><span style=\"font-weight: 400;\"> According to <\/span><span style=\"font-weight: 400;\">Stati<\/span><span style=\"font-weight: 400;\">sta<\/span><span style=\"font-weight: 400;\">, over 80% of the US population uses mobile phones to access the Internet. This means your <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> must be readable for smartphone and tablet users. Consider this when constructing your <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\">. For example, split your text into paragraphs to improve its readability on mobile devices.<\/span><\/p>\n<p><b>6. Avoid implementing links to the posts.<\/b><span style=\"font-weight: 400;\"> Why? Because the LinkedIn algorithm doesn\u2019t appreciate links to external sources. So, it\u2019s better to add them to the first comment under your post<\/span><\/p>\n<h2 id=\"examples\"><span style=\"font-weight: 400;\">Linkedin <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> examples<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I\u2019ve compiled <\/span><span style=\"font-weight: 400;\">LinkedIn posts<\/span><span style=\"font-weight: 400;\"> mainly using Snov.io\u2019s LinkedIn page to illustrate how you can utilize various types of content on this platform. Hopefully, these examples will help you create your own strategy for posting on LinkedIn.<\/span><\/p>\n<p><b>Plain text <\/b><b>LinkedIn post<\/b><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Plain-text-LinkedIn-post.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32363\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Plain-text-LinkedIn-post.png\" alt=\"A LinkedIn post by Snov.io highlighting ways to save time on LinkedIn, including bulk lead finding, LinkedIn warm-up, mass invitations with Spintax, automated follow-ups, and multichannel outreach.\" width=\"623\" height=\"450\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Plain-text-LinkedIn-post.png 1158w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Plain-text-LinkedIn-post-300x217.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Plain-text-LinkedIn-post-1024x739.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Plain-text-LinkedIn-post-768x554.png 768w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, we started this <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> by clearly stating the problem many <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> users face. It hooks readers and ensures that they will click on the <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> to read further. Then, we provide valuable tips to help them solve the problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notice how the <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> is structured to be easy to read on mobile and desktop. We also used emojis to increase readability and make the <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> more fun.<\/span><\/p>\n<p><b>LinkedIn post<\/b><b> with an image<\/b><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-an-image.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32360\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-an-image.png\" alt=\"A LinkedIn post by Snov.io announcing a new General Tab on the Reports Dashboard.\" width=\"511\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-an-image.png 1180w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-an-image-300x235.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-an-image-1024x802.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-an-image-768x601.png 768w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">We added a screenshot of the Snov.io dashboard to let our followers know immediately what our new tab looks like. It provides instant value, is easy to read, and attracts attention.<\/span><\/p>\n<p><b>LinkedIn post<\/b><b> with a video<\/b><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-video.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32361\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-video.png\" alt=\"A LinkedIn post by Snov.io comparing LinkedIn outreach vs. cold email.\" width=\"439\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-video.png 1184w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-video-300x274.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-video-1024x934.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-video-768x701.png 768w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">We added a value-packed informational video to our <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> for those followers who are not subscribed to <\/span><a href=\"https:\/\/www.youtube.com\/@Snovio\/videos\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">our YouTube channel<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>LinkedIn post<\/b><b> with a document<\/b><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-document.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32362\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-document.png\" alt=\"\" width=\"302\" height=\"475\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-document.png 782w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-document-191x300.png 191w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-document-651x1024.png 651w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-document-768x1208.png 768w\" sizes=\"(max-width: 302px) 100vw, 302px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Notice how <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> shows a document in a PDF format. Our followers can read the document from the feed or click on the <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> to magnify it. In the document, we provide valuable information relevant to anyone using email outreach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> took more time to create than plain text or text with a single image, but it was worth the work. Notice how it got more reactions and re<\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> than other types of <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>LinkedIn post<\/b><b> with a poll<\/b><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-poll.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32359\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-poll.png\" alt=\"\" width=\"655\" height=\"450\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-poll.png 1152w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-poll-300x206.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-poll-1024x704.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-with-a-poll-768x528.png 768w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">Who doesn\u2019t like a good cup of coffee? We created this fun poll to brighten our followers\u2019 day and relate to their everyday life. This helps build trust within the community and gives us ground to ask more serious questions, too.<\/span><\/p>\n<p><b>LinkedIn post<\/b><b> in the form of an article<\/b><\/p>\n<p><figure style=\"width: 529px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32364\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-in-the-form-of-an-article.png\" alt=\"A LinkedIn Marketing Blog article titled '5 Things HubSpot Learned after a Year with LinkedIn Ads [SlideShare],' written by Alexandra Rynne. Example of how to post on LinkedIn.\" width=\"529\" height=\"450\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-in-the-form-of-an-article.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-in-the-form-of-an-article-300x255.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-in-the-form-of-an-article-1024x871.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-in-the-form-of-an-article-768x653.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-post-in-the-form-of-an-article-1536x1307.png 1536w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><figcaption class=\"wp-caption-text\">Source: Alexandra Rynne on LinkedIn<\/figcaption><\/figure><span style=\"font-weight: 400;\">It looks just like a regular blog <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">. The only difference is that it\u2019s hosted on the <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> platform. You can also view the author\u2019s <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> personal profile right away, which contributes to their profile visibility.<\/span><\/p>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">When to <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s not enough to know <\/span><span style=\"font-weight: 400;\">how to post on LinkedIn<\/span><span style=\"font-weight: 400;\">. Unfortunately, <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> overflows with content, so even the best <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> get lost in users\u2019 feeds. You have to choose the time when most people are active on this platform. This will increase your <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">\u2019s chance of being noticed immediately.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to research, the <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> audience is most active in the morning and afternoon on workdays.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32365\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Best-time-to-post-on-LinkedIn-1.png\" alt=\"An infographic by Snov.io displaying the best times and days to post on LinkedIn, based on data from CoSchedule.\" width=\"740\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Best-time-to-post-on-LinkedIn-1.png 746w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Best-time-to-post-on-LinkedIn-1-300x162.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nobody wants their carefully crafted informative <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\"> to get only a few views before getting lost among other content. <\/span>Avoid <span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">ing your content at <\/span><b>4:00 AM, 10:00 PM, and 11:00 PM<\/b><span style=\"font-weight: 400;\"> on Monday, Sunday, and Saturday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that the best and worst <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">ing times can slightly differ for different industries. That\u2019s why it\u2019s important to view expert advice as a starting point and experiment on your own.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The frequency of your <\/span><span style=\"font-weight: 400;\">posts<\/span><span style=\"font-weight: 400;\"> also matters. I recommend posting no more than once every <\/span><b>24 hours<\/b><span style=\"font-weight: 400;\"> and no more than once per week.<\/span><\/p>\n<h2 id=\"key\"><span style=\"font-weight: 400;\">Key takeaways<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You probably can\u2019t wait to start <\/span><span style=\"font-weight: 400;\">post<\/span><span style=\"font-weight: 400;\">ing on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> already. Employ the best practices and tips described in this article, and you will surely start noticing the results. Just remember that selling on social media takes time and a great deal of experimentation. Be consistent, try new things, and optimize your strategy to succeed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And don\u2019t forget to include other channels besides social media in your strategy! Add email outreach to maximize your marketing efforts. You can find everything you need to launch your first campaign in your Snov.io account.<\/span><\/p>\n<div class=\"content-banner third\">\n<p class=\"content-banner__title\">Enhance your LinkedIn outreach<\/p>\n<p class=\"content-banner__description\">Explore a range of features built for consistent productivity and results<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/account\/linkedin-account?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2F\/how-to-post-on-linkedin&amp;cta_type=banner\">Start automating today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/\u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0430-\u0456\u043c\u0435\u0439\u043b\u0456\u0432-2-1.png\" alt=\"Enhance your LinkedIn outreach\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Read our expert guide on how to post on LinkedIn successfully. Create the best posting strategy to build customer loyalty, generate more leads, and increase sales on social media.<\/p>\n","protected":false},"author":103,"featured_media":32368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[472],"tags":[550,1384,1499],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/32350"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=32350"}],"version-history":[{"count":14,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/32350\/revisions"}],"predecessor-version":[{"id":44793,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/32350\/revisions\/44793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/32368"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=32350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=32350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=32350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}