{"id":32417,"date":"2025-02-18T10:35:39","date_gmt":"2025-02-18T07:35:39","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=32417"},"modified":"2026-02-11T19:20:19","modified_gmt":"2026-02-11T16:20:19","slug":"how-to-start-cold-emailing","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/how-to-start-cold-emailing\/","title":{"rendered":"How to Start Cold Emailing in 2026: Proven Strategies to Land More Leads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Believe it or not, cold emailing is still one of the most profitable ways to generate leads in 2026. According to Sopro\u2019s research, 73% of B2B buyers prefer to hear from vendors via email, and 75% of B2B businesses say email prospecting returns \u201cgood to excellent\u201d ROI, with only 3% seeing negative ROI. Impressive, right?<\/span><\/p>\n<figure style=\"width: 709px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32419\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/SCR-20250225-nlws.png\" alt=\"Infographic by Sopro showing buyers' preferred ways of hearing from sellers.\" width=\"709\" height=\"450\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/SCR-20250225-nlws.png 1380w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/SCR-20250225-nlws-300x190.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/SCR-20250225-nlws-1024x650.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/SCR-20250225-nlws-768x488.png 768w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><figcaption class=\"wp-caption-text\">Source: The State of Prospecting 2025 by Sopro<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">But mastering the art of cold emailing can be tricky. If you are new to it, you may wonder which subject lines work best or how to improve your email deliverability and decrease spam rates. How to build an email list or personalize your email copy at scale? So many questions, so few answers\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But hey, we\u2019ve got you covered! Here at Snov.io, our mission is to help you streamline your workflows with smart automation tools and equip you with proven strategies to make your cold outreach more effective, personalized, and scalable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out our video, where our sales and marketing expert, Kseniia, provides a complete <a href=\"https:\/\/snov.io\/blog\/guide-to-cold-email-strategy\/\">cold emailing guide<\/a>! Here\u2019s a sneak peek of what you\u2019ll learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to build a high-quality email list<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to <a href=\"https:\/\/snov.io\/blog\/how-to-write-cold-emails\/\">create a compelling email copy<\/a> and personalize it to each prospect<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to analyze your campaign performance<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And much more!<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1cirFk8qa-I?si=lFN9QsQHSNDdaLkp\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><br \/>\n<\/iframe><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #faebfa;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>Pro-tip<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to warm up your email account to ensure your deliverability is on point and your emails land in the inbox instead of the promotions tab or, even worse, the dreaded spam folder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your email account is new, we recommend warming it up for at least four weeks. If you have an older account, you can allocate two weeks to prepare it for bulk sending.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Snov.io <\/span><a href=\"https:\/\/snov.io\/email-warm-up\"><span style=\"font-weight: 400;\">Email Warm-up<\/span><\/a><span style=\"font-weight: 400;\">, you can choose sending limits, set a schedule, and choose specific providers for a more targeted approach.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/choose-provider.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32421\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/choose-provider.png\" alt=\"Screenshot of the Snov.io email warm-up settings page with an option to choose providers.\" width=\"746\" height=\"367\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/choose-provider.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/choose-provider-300x148.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/choose-provider-1024x504.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/choose-provider-768x378.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/choose-provider-1536x756.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">To check your progress, run deliverability tests to check email placement.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/warm-up-progress.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32422\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/warm-up-progress.png\" alt=\"Screenshot of Snov.io's email warm-up progress dashboard.\" width=\"746\" height=\"367\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/warm-up-progress.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/warm-up-progress-300x148.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/warm-up-progress-1024x504.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/warm-up-progress-768x378.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/warm-up-progress-1536x756.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Send converting email campaigns in bulk<\/p>\n<p class=\"content-banner__description\">Warm up your account, generate high-quality leads, and watch your business grow<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2F\/how-to-start-cold-emailing&amp;cta_type=banner\">Start today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Domain-Health-Checker-1.png\" alt=\"Send converting email campaigns in bulk\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cold emailing is still one of the most profitable ways to generate leads in 2026\u2014but only if you do it right. Read our post to learn how to master cold outreach and create a converting email campaign!<\/p>\n","protected":false},"author":97,"featured_media":32423,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1925,3],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/32417"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=32417"}],"version-history":[{"count":6,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/32417\/revisions"}],"predecessor-version":[{"id":44794,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/32417\/revisions\/44794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/32423"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=32417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=32417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=32417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}