{"id":32951,"date":"2025-03-24T19:49:55","date_gmt":"2025-03-24T16:49:55","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=32951"},"modified":"2025-12-22T16:58:31","modified_gmt":"2025-12-22T13:58:31","slug":"linkedin-account-based-marketing","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/linkedin-account-based-marketing\/","title":{"rendered":"The Ultimate Guide for Account-Based Marketing (ABM) on LinkedIn in 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With over <\/span><a href=\"https:\/\/news.linkedin.com\/about-us\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">1 billion<\/span><\/a><span style=\"font-weight: 400;\"> professionals, including <\/span><a href=\"https:\/\/www.businessofapps.com\/data\/linkedin-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">65 million<\/span><\/a><span style=\"font-weight: 400;\"> decision-makers, LinkedIn is the ultimate platform for lead generation and <\/span><span style=\"font-weight: 400;\">business<\/span><span style=\"font-weight: 400;\"> growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But why, then, does connecting with the right leads and closing high-value deals on this platform remain a struggle?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s be honest: traditional marketing often misses the mark when it comes to engaging high-priority <\/span><span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\">.\u00a0 This cannot be said about <\/span><b>Account-Based Marketing<\/b><b> (<\/b><b>ABM<\/b><b>)<\/b><span style=\"font-weight: 400;\">. With its more personalized approach, <\/span><span style=\"font-weight: 400;\">ABM on LinkedIn<\/span><span style=\"font-weight: 400;\"> ensures you connect:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">with the right people<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">at the right time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">with the right message<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Find all the rules and steps in this easy guide and become a pro in the LinkedIn ABM game! \u2193<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">What you\u2019ll learn from this guide:<\/p>\n<ul>\n<li><a href=\"#what\">What is LinkedIn account based marketing?<\/a><\/li>\n<li><a href=\"#strategy\">Step-by-step strategy for LinkedIn account based marketing<\/a><\/li>\n<li><a href=\"#alternatives\">Alternatives to LinkedIn ABM strategy<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is <\/span><span style=\"font-weight: 400;\">LinkedIn account based marketing<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn account-based marketing<\/span><span style=\"font-weight: 400;\"> is a B2B <\/span><span style=\"font-weight: 400;\">strategy<\/span><span style=\"font-weight: 400;\"> that prioritizes <\/span><span style=\"font-weight: 400;\">target<\/span><span style=\"font-weight: 400;\">ing specific <\/span><span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\"> rather than a general audience. Unlike traditional B2B marketing, which aims to attract broader groups of users, <\/span><span style=\"font-weight: 400;\">ABM<\/span><span style=\"font-weight: 400;\"> focuses on the <\/span><span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\"> that are supposed to bring the most value.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/Funnels.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32958\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/Funnels.png\" alt=\"What is Account-Based Marketing?\" width=\"746\" height=\"410\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/Funnels.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/Funnels-300x165.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/Funnels-768x422.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Why run ABM campaigns on LinkedIn?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With a massive pool of professionals, LinkedIn has everything you need to engage key decision-makers within <\/span><span style=\"font-weight: 400;\">target<\/span><span style=\"font-weight: 400;\"> organizations. And now multiply it by the advanced search opportunities offered by Sales Navigator. Its precise targeting possibilities are ordained to free you from wasting time on audiences that don\u2019t align with your <\/span><span style=\"font-weight: 400;\">business<\/span> <span style=\"font-weight: 400;\">goals<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/uHC83m7sC2I?si=l5qeLabBcc1zxrk-\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\">ABM on LinkedIn<\/span><span style=\"font-weight: 400;\">: why is it the best strategy in 2026?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ABM<\/span><span style=\"font-weight: 400;\"> is inherently about quality over quantity. This approach allows you to identify and prioritize high-value <\/span><span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\"> more effectively by aligning <\/span><span style=\"font-weight: 400;\">sales<\/span><span style=\"font-weight: 400;\"> and marketing efforts. That\u2019s the key goal of a Smarketing business strategy.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #faebfa;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b>\ud83d\udca1 Expert note<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s Smarketing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A blending of two words, \u2018sales\u2019 and \u2018marketing,\u2019 Smarketing encompasses the best sales and marketing alignment practices for achieving business growth. It presupposes building a shared system of goals that makes sales and marketing teams work in sync.<\/span><b><i>\u2192<\/i><\/b><\/p>\n<p><b><i>Read more about the best Smarketing strategies in <\/i><\/b><a href=\"https:\/\/snov.io\/blog\/sales-and-marketing-alignment-smarketing\/\"><b><i>this post<\/i><\/b><\/a><b><i>.<\/i><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Marketing teams often aim to generate a high volume of leads. The problem is that not all of them match the <\/span><span style=\"font-weight: 400;\">sales<\/span><span style=\"font-weight: 400;\"> teams\u2019 criteria for closing deals. This disconnect often leads to businesses interacting with every random connection.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine tons of effort put into converting leads that will never really convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u0441count-based marketing <\/span><span style=\"font-weight: 400;\">helps bridge the gap between marketing and <\/span><span style=\"font-weight: 400;\">sales<\/span><span style=\"font-weight: 400;\"> teams by focusing on the <\/span><span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\"> that meet both marketing and <\/span><span style=\"font-weight: 400;\">sales<\/span><span style=\"font-weight: 400;\"> objectives. No more vain calls with less promising prospects or days of waiting when the right lead comes across your content! With LinkedIn ABM, you can optimize your business processes from the start.<\/span><\/p>\n<div class=\"content-banner third\">\n<p class=\"content-banner__title\">Connect with the right audience<\/p>\n<p class=\"content-banner__description\">Boost your sales and close more deals in less time with a dedicated automation assistant<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/account\/linkedin-account?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2F\/linkedin-account-based-marketing&amp;cta_type=banner\">Start today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Icon-2-opt-4-1.png\" alt=\"Connect with the right audience\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h2 id=\"strategy\"><span style=\"font-weight: 400;\">Step-by-step strategy for <\/span><span style=\"font-weight: 400;\">LinkedIn account based marketing<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To make <\/span><span style=\"font-weight: 400;\">ABM on LinkedIn<\/span><span style=\"font-weight: 400;\"> effective, you need a structured approach. In this section, I will guide you through the essential stages of this process\u2014from onboarding your team to executing <\/span><span style=\"font-weight: 400;\">target<\/span><span style=\"font-weight: 400;\">ed outreach.\u00a0<\/span><\/p>\n<p><b>How to run a successful LinkedIn ABM campaign:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prepare your team for account-based marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define your ICP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get LinkedIn Sales Navigator<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize accounts with the ABM tier system<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build account lists\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find decision-makers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Export LinkedIn search data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start the outreach<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">1. Prepare your team for account-based marketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A successful <\/span><span style=\"font-weight: 400;\">strategy<\/span><span style=\"font-weight: 400;\"> for <\/span><span style=\"font-weight: 400;\">account-based marketing<\/span><span style=\"font-weight: 400;\"> on LinkedIn starts with team onboarding. <\/span><span style=\"font-weight: 400;\">ABM<\/span><span style=\"font-weight: 400;\"> is a team effort, so it is essential to build effective communication between Marketing and Sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to ensure all team members are on the same page, so:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start by sharing a mutual vision of <\/span><span style=\"font-weight: 400;\">ABM on LinkedIn<\/span><span style=\"font-weight: 400;\">. Hold meetings to outline the <\/span><span style=\"font-weight: 400;\">strategy<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">goals<\/span><span style=\"font-weight: 400;\">, and responsibilities so everyone understands their role in this process.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share success stories that showcase the potential of the <\/span><span style=\"font-weight: 400;\">account-based marketing <\/span><span style=\"font-weight: 400;\">strategy on LinkedIn<\/span><span style=\"font-weight: 400;\">. Inspire executives by emphasizing their leadership role in driving this <\/span><span style=\"font-weight: 400;\">strategy<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Train your team on <\/span><span style=\"font-weight: 400;\">LinkedIn ABM<\/span><span style=\"font-weight: 400;\"> tactics and describe how to effectively use extra <\/span><span style=\"font-weight: 400;\">tool<\/span><span style=\"font-weight: 400;\">s you will leverage for outreach, such as Sales Navigator or <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/snov.io\/blog\/best-linkedin-marketing-tools\/\">LinkedIn automation tools<\/a> for lead generation<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b>\u26a0\ufe0f\u00a0<\/b><b>\u00a0IMPORTANT: Ensure the <\/b><b>tool<\/b><b>s you use are safe<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When choosing additional software for your <\/span><span style=\"font-weight: 400;\">LinkedIn account-based marketing<\/span><span style=\"font-weight: 400;\">, check if it meets all necessary safety standards and provides complete security.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, with Snov.io, you can be sure your <\/span><span style=\"font-weight: 400;\">business<\/span><span style=\"font-weight: 400;\"> data will be protected owing to <\/span><b>built-in proxies<\/b><span style=\"font-weight: 400;\"> for each LinkedIn account and <\/span><b>cloud-based servers<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">Moreover, Snov.io\u2019s <\/span><a href=\"https:\/\/snov.io\/linkedin-automation-tools\"><span style=\"font-weight: 400;\">LinkedIn outreach automation<\/span><\/a><span style=\"font-weight: 400;\"> lets you automate your outreach without the risk of account restriction due to the <\/span>safety limits<span style=\"font-weight: 400;\"> between actions. These smart delays simulate human behavior and prevent the detection of automated activity.<\/span><br \/>\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">2. Define your ICP<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before investigating LinkedIn\u2019s vast database of companies and professionals, you should understand your search criteria. Think about the <\/span><a href=\"https:\/\/snov.io\/glossary\/ideal-customer-profile\/\"><span style=\"font-weight: 400;\">Ideal Customer Profile (ICP)<\/span><\/a><span style=\"font-weight: 400;\"> you will target.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding your perfect customer helps you prioritize <\/span><span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\"> that drive your success and contribute to your growth. Besides, a clear ICP enables a more personalized approach for your <\/span><span style=\"font-weight: 400;\">ABM on LinkedIn<\/span><span style=\"font-weight: 400;\"> that will bring you more meaningful conversations and higher results.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t know where to start? No worries, these quick guidelines will help:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analyze your current clients:<\/b><span style=\"font-weight: 400;\"> What industries do they belong to? What\u2019s their company size? These insights form the core of your ICP.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consider static signals:<\/b> Look at fixed factors like industry, company size, and location to build a solid framework for your Ideal Customer Profile.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/ICP.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32959\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/ICP.png\" alt=\"Ideal customer profile framework\" width=\"578\" height=\"425\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/ICP.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/ICP-300x221.png 300w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/> <\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Examine dynamic signals <\/b><span style=\"font-weight: 400;\">such as new product launches or fundraising activities. They reveal companies ready for active engagement.<\/span><\/li>\n<\/ul>\n<p><b><i>\u2192\u00a0 Want to dive deeper into how to define your ICP? Find all answers in <\/i><\/b><a href=\"https:\/\/snov.io\/blog\/how-to-create-an-ideal-customer-profile\/\"><b><i>this post<\/i><\/b><\/a><b><i>.<\/i><\/b><\/p>\n<h3><span style=\"font-weight: 400;\">3. Get LinkedIn Sales Navigator\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This <\/span><b>premium LinkedIn feature<\/b><span style=\"font-weight: 400;\"> offers a more precise search than a free LinkedIn plan. Therefore, I highly recommend that you use it to ensure the success of your <\/span><span style=\"font-weight: 400;\">ABM <\/span><span style=\"font-weight: 400;\">strategy<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is why <\/span><a href=\"https:\/\/snov.io\/blog\/what-is-linkedin-sales-navigator\/\"><span style=\"font-weight: 400;\">LinkedIn Sales Navigator<\/span><\/a><span style=\"font-weight: 400;\"> is more effective <\/span><span style=\"font-weight: 400;\">target<\/span><span style=\"font-weight: 400;\">ing of high-priority <\/span><span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It allows you to customize your settings to match your Ideal Customer Profile (ICP).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With its advanced search filters, it\u2019s easy to find prospects based on specific criteria \u2014 company headcount, annual revenue, seniority level, location, industry, job title, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can save high-quality accounts in your Sales Navigator list, further monitoring updates, and tailoring your outreach accordingly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales Navigator provides valuable insights that help you adjust your outreach to each prospect\u2019s unique context. You can access companies\u2019 key details like headcount trends, growth patterns, and hiring sources.<\/span><\/li>\n<\/ul>\n<div class='posts-into__content'>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"322\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/05\/1.0-3.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/05\/1.0-3.png 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/05\/1.0-3-300x149.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/05\/1.0-3-1024x509.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/05\/1.0-3-768x382.png 768w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/what-is-linkedin-sales-navigator\/\">What is LinkedIn Sales Navigator: Features, Account Types &#038; Tips For 2026<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">17\/03\/2026<\/p>    <\/div>\r\n<\/div>\r\n<div class=\"post\">\r\n    <div class=\"post__img\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"160\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/02\/Is-LinkedIn-Premium-Worht-It_.png\" class=\"attachment-327x160 size-327x160 wp-post-image\" alt=\"\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/02\/Is-LinkedIn-Premium-Worht-It_.png 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/02\/Is-LinkedIn-Premium-Worht-It_-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/02\/Is-LinkedIn-Premium-Worht-It_-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/02\/Is-LinkedIn-Premium-Worht-It_-768x384.png 768w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>    <\/div>\r\n    <div class=\"post__content\">\r\n        <p class=\"post__content-title\">\r\n            <a href=\"https:\/\/snov.io\/blog\/is-linkedin-premium-worth-it\/\">Is LinkedIn Premium Worth It? An In-depth Analysis<\/a>\r\n        <\/p>\r\n        <p class=\"post__content-date\">16\/03\/2026<\/p>    <\/div>\r\n<\/div><\/div>\n<h3><span style=\"font-weight: 400;\">4. Prioritize <\/span><span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\"> with the <\/span><span style=\"font-weight: 400;\">ABM<\/span><span style=\"font-weight: 400;\"> tiers system<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ABM experts suggest organizing accounts into three groups, or tiers, based on their level of priority to your <\/span><span style=\"font-weight: 400;\">business<\/span><span style=\"font-weight: 400;\">. Each tier plays a distinct role in your <\/span><span style=\"font-weight: 400;\">strategy<\/span><span style=\"font-weight: 400;\"> and should be targeted effectively. Together, they create a balanced, scalable system that drives long-term success.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Tier 1: Core <\/span><span style=\"font-weight: 400;\">accounts<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In this tier, you should include the whale <\/span><span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\"> that can contribute most to your <\/span><span style=\"font-weight: 400;\">business<\/span><span style=\"font-weight: 400;\"> growth. Usually, these are large companies or major brands critical for your success. Reaching out to them will require a highly personalized approach \u2014 that\u2019s where your top <\/span><span style=\"font-weight: 400;\">sales<\/span><span style=\"font-weight: 400;\">force<\/span> <span style=\"font-weight: 400;\">should take charge.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Tier 2: Essential <\/span><span style=\"font-weight: 400;\">accounts<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">These big fish <\/span><span style=\"font-weight: 400;\">prospects<\/span><span style=\"font-weight: 400;\"> are not as crucial but still significant. Not demanding as much attention as Tier I accounts, they\u2019re still vital to your company\u2019s growth. Such <\/span><span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\"> will provide steady progress and revenue to your <\/span><span style=\"font-weight: 400;\">business<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can entrust this work to a well-coordinated team of <\/span><a href=\"https:\/\/snov.io\/blog\/sdr-hiring-with-snov-io\/\"><span style=\"font-weight: 400;\">sales representatives<\/span><\/a><span style=\"font-weight: 400;\"> who will use semi-automated strategies to engage these clients. The key goal is to ensure effective and smooth communication.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Tier 3: Additional opportunities<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">These small fish <\/span><span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\"> have the least priority; however, they still bring extra revenue, enriching your <\/span><span style=\"font-weight: 400;\">business. <\/span><span style=\"font-weight: 400;\">They may not require a resource-intensive <\/span><span style=\"font-weight: 400;\">strategy <\/span><span style=\"font-weight: 400;\">from your team<\/span><span style=\"font-weight: 400;\">, but ensure you capture value from these easier wins through a scalable, automated outreach. <\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #faebfa;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1<\/span><b> Expert tip<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With the Snov.io LinkedIn Automation Tool, you can ensure consistent engagement with valuable accounts. You can program all automated LinkedIn touches, from profile views and post likes to connection requests, messages, and InMails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They told you that bulk automation can\u2019t be personalized? That\u2019s a myth. Snov.io provides an extensive <\/span><span style=\"font-weight: 400;\">tool<\/span><span style=\"font-weight: 400;\">set of personalization features (custom variables, dynamic content, and Spintax) that lets you maintain a personal touch. Plus, you can filter your campaigns based on the degree of connections for more targeted outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, you can always monitor how your automated campaigns perform. Snov.io analytic dashboards provide valuable insights to enhance your <\/span><span style=\"font-weight: 400;\">LinkedIn account-based marketing<\/span><span style=\"font-weight: 400;\">.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Engage with your leads on autopilot<\/p>\n<p class=\"content-banner__description\">Scale your outreach while keeping it personal with Snov.io LinkedIn Automation tool<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/account\/linkedin-account?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2F\/linkedin-account-based-marketing&amp;cta_type=banner\">Try now<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Email-AI-1-1.png\" alt=\"Engage with your leads on autopilot\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Now let\u2019s see how you can use Sales Navigator for <\/span><span style=\"font-weight: 400;\">building<\/span><span style=\"font-weight: 400;\"> account lists, finding top leads, and collecting their data for outreach.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Build account lists\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve established your tiers, you can create account lists that will help organize your efforts around the most valuable opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do it step by step:<\/span><\/p>\n<p><b>Step 1. Create lists of all account tiers in Sales Navigator<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can easily do it in the <\/span><i><span style=\"font-weight: 400;\">Accounts <\/span><\/i><span style=\"font-weight: 400;\">tab:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32961\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-2.png\" alt=\"How to create account lists in LinkedIn Sales Navigator\" width=\"746\" height=\"373\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-2.png 1090w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-2-300x150.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-2-1024x512.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-2-768x384.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><b>Step 2. Make an account search<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use the Sales Navigator\u2019s advanced search to identify <\/span><span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\"> that match your ICP. Carefully apply filters to narrow your search by key attributes and set the foundation for <\/span><span style=\"font-weight: 400;\">building<\/span><span style=\"font-weight: 400;\"> well-<\/span><span style=\"font-weight: 400;\">target<\/span><span style=\"font-weight: 400;\">ed account lists. Define parameters like industry, geography, company size, etc.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-3.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32962\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-3.png\" alt=\"How to search for account in LinkedIn Sales Navigator\" width=\"404\" height=\"475\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-3.png 731w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-3-255x300.png 255w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/> <\/a><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #faebfa;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1<\/span><b> Expert tip<\/b><\/p>\n<p><b>Optimize <\/b><b>ABM<\/b> <b>target<\/b><b>ing with Saved Searches<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Benefit from Sales Navigator even more using Saved Searches. This feature helps you boost your <\/span><span style=\"font-weight: 400;\">target<\/span><span style=\"font-weight: 400;\">ing by alerting you to new <\/span><span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\"> or leads matching your criteria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set up advanced filters, save this search, and let LinkedIn notify you about fresh opportunities.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-4.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32963\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-4.png\" alt=\"How to use Saved Searches in LinkedIn Sales Navigator\" width=\"334\" height=\"194\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-4.png 334w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-4-300x174.png 300w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">Regularly refine these searches to stay aligned with your priorities. Saved Searches ensure you never miss a valuable lead while saving you time and helping eliminate constant manual searching.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Step 2. Build a Tier 1 <\/b><b>accounts<\/b><b> list<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Save the most valuable <\/span><span style=\"font-weight: 400;\">accounts <\/span><span style=\"font-weight: 400;\">\u2014 opportunities you can\u2019t afford to miss \u2014 to a separate list for Tier I accounts:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32964\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-5.png\" alt=\"How to save Tier 1 accounts to account lists on Sales Navigator\" width=\"746\" height=\"393\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-5.png 1210w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-5-300x158.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-5-1024x539.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-5-768x404.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><b>Step 3. Repeat for Tiers 2 and 3<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Make the same steps to create Tier 2 and Tier 3 account lists. Remember that the Tier 2 list should focus on key <\/span><span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\"> that require a coordinated but scalable approach. Tier 3 <\/span><span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\"> can include broader opportunities that demand less outreach effort.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Find decision-makers\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve built your precise account lists, the next step is identifying the <\/span><a href=\"https:\/\/snov.io\/glossary\/decision-makers\/\"><span style=\"font-weight: 400;\">decision-makers <\/span><\/a><span style=\"font-weight: 400;\">within those companies. At this stage, you need the <\/span><i><span style=\"font-weight: 400;\">Lead Search<\/span><\/i><span style=\"font-weight: 400;\"> in Sales Navigator. It helps you filter by job title, seniority level, function, and even years in their current role. <\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-6-1.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32965\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-6-1.png\" alt=\"lead search for abm on LinkedIn\" width=\"458\" height=\"475\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-6-1.png 737w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-6-1-289x300.png 289w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your <\/span><span style=\"font-weight: 400;\">target<\/span><span style=\"font-weight: 400;\"> is a large corporation, you might filter for C-level executives or department heads. For mid-sized companies, focus on directors or managers responsible for specific functions related to your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For even a more precise lookup, you can leverage <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-boolean-search\/\"><b>Boolean search<\/b><\/a><span style=\"font-weight: 400;\">. It lets you combine keywords and phrases (AND, OR, NOT) and cover variations of relevant job titles within your <\/span><span style=\"font-weight: 400;\">target<\/span> <span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-7.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32966\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-7.png\" alt=\"LinkedIn ABM target lead search\" width=\"508\" height=\"475\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-7.png 740w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-7-300x281.png 300w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/> <\/a><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #faebfa;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1<\/span><b> Expert tip<\/b><\/p>\n<p><b>Never stop searching for decision-makers<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To keep your <\/span><span style=\"font-weight: 400;\">ABM on LinkedIn<\/span><span style=\"font-weight: 400;\"> dynamic and efficient, make the process of finding new decision-makers continuous. Regularly add them to your account lists to ensure a constant flow of fresh prospects and new <\/span><span style=\"font-weight: 400;\">business<\/span><span style=\"font-weight: 400;\"> opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also update your lists as your <\/span><span style=\"font-weight: 400;\">goals<\/span><span style=\"font-weight: 400;\"> change. The proactive approach to <\/span><span style=\"font-weight: 400;\">account-based marketing on LinkedIn<\/span><span style=\"font-weight: 400;\"> helps maintain momentum in your <\/span><span style=\"font-weight: 400;\">sales<\/span><span style=\"font-weight: 400;\"> pipeline. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">7. Export LinkedIn search data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can communicate with Tier I leads via LinkedIn InMail, but that\u2019s not the case with Tier II and Tier III contacts. Outreach with these accounts should be more scalable. That\u2019s why you need to be ready to <a href=\"https:\/\/snov.io\/blog\/export-linkedin-contacts\/\">export their LinkedIn data<\/a> for further outreach via email or automation solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While LinkedIn lacks a direct export option, there are tools that can be connected to LinkedIn Sales Navigator and smoothly extract key details and contact data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, with a Snov.io free <\/span><a href=\"https:\/\/chromewebstore.google.com\/detail\/li-prospect-finder\/mdhjhplkmldfjgoegbdmallcdhlecfcn\" target=\"_blank\" rel=\"noopener\"><b>LI Prospect Finder<\/b><\/a><span style=\"font-weight: 400;\"> extension, you can do that in seconds. All you need is to download this extension and enable it on the page where you\u2019ve saved your leads:<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-8.jpg\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32967\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-8.jpg\" alt=\"Collect leads from Sales Navigator\" width=\"746\" height=\"493\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-8.jpg 1111w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-8-300x198.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-8-1024x677.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-Sales-Navigator-8-768x507.jpg 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can also use the LI Prospect Finder to find and extract prospects from profiles, company, and search pages on your free LinkedIn account.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LI-Prospect-Finder-3.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32969\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LI-Prospect-Finder-3.png\" alt=\"LinkedIn Email Finder collects LinkedIn emails\" width=\"746\" height=\"429\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LI-Prospect-Finder-3.png 2524w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LI-Prospect-Finder-3-300x173.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LI-Prospect-Finder-3-1024x589.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LI-Prospect-Finder-3-768x442.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LI-Prospect-Finder-3-1536x884.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LI-Prospect-Finder-3-2048x1178.png 2048w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can further segment your leads by tiers, roles, or other criteria for more personalized outreach.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Start your outreach<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve done your homework, it\u2019s time to reach out. I recommend the following scheme for your outreach:<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/ABM-outreach.jpg\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32970\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/ABM-outreach.jpg\" alt=\"Account based marketing on LinkedIn\" width=\"746\" height=\"420\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/ABM-outreach.jpg 1280w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/ABM-outreach-300x169.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/ABM-outreach-1024x576.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/ABM-outreach-768x432.jpg 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">Start by reaching out to individuals lower in the organizational hierarchy to gather valuable insights. These interactions will help you better understand their company structure and pinpoint the decision-makers, who are critical for introducing your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the gathered information to build your account map and identify top executives. Now, the real game begins. Reach out to the key executives and arrange meetings or calls to discuss potential opportunities aligned with your <\/span><span style=\"font-weight: 400;\">business<\/span> <span style=\"font-weight: 400;\">goals<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #faebfa;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1<\/span><b> Expert tip<\/b><\/p>\n<p><b>Enhance your <\/b><b>ABM<\/b> <b>strategy<\/b><b> with multichannel outreach<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Streamline communication with Tier II and Tier III leads through multiple channels. With Snov.io, for example, you can create automated campaigns with both emails and LinkedIn touches to convert your prospects faster.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32971\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-campaign-1.png\" alt=\"account based marketing outreach strategy snovio\" width=\"746\" height=\"382\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-campaign-1.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-campaign-1-300x154.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-campaign-1-1024x525.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-campaign-1-768x394.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-campaign-1-1536x787.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"alternatives\"><span style=\"font-weight: 400;\">Alternatives to LinkedIn ABM strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn Sales Navigator is, without a doubt, one of the best solutions for account-based marketing. Yet, start-ups and small businesses are not always ready to invest in this premium LinkedIn account. And it\u2019s clear why \u2014 the Sales Navigator costs money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The free LinkedIn account, however, doesn\u2019t offer so many search and lead management opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that there exist more affordable alternatives to Sales Navigator for start-up account-based marketers. One of them is Snov.io. With its <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-find-prospects-with-database-search\/\"><span style=\"font-weight: 400;\">Database search<\/span><\/a><span style=\"font-weight: 400;\"> feature, you can find both companies and leads based on your ICP. <\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-prospecting.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32972\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-prospecting.png\" alt=\"Search high-level accounts outside LinkedIn\" width=\"422\" height=\"475\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-prospecting.png 476w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-prospecting-266x300.png 266w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">Just like with Sales Navigator, with Snov.io, you can create account lists, find decision-makers, and segment them for further targeted outreach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, Snov.io helps you manage prospecting and multichannel outreach all under one roof. You can automate LinkedIn and email campaigns, view analytics, and store all needed information safely in a smart <\/span><a href=\"https:\/\/snov.io\/sales-crm\"><b>sales CRM<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-actions-current-\u2013-Figma-02-26-2025_05_59_PM.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32491\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-actions-current-\u2013-Figma-02-26-2025_05_59_PM.png\" alt=\"LinkedIn actions in a sales CRM\" width=\"746\" height=\"423\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-actions-current-\u2013-Figma-02-26-2025_05_59_PM.png 1406w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-actions-current-\u2013-Figma-02-26-2025_05_59_PM-300x170.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-actions-current-\u2013-Figma-02-26-2025_05_59_PM-1024x580.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LinkedIn-actions-current-\u2013-Figma-02-26-2025_05_59_PM-768x435.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Enhance your ABM with Snov.io<\/p>\n<p class=\"content-banner__description\">Find and convert high-value leads faster<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/account\/linkedin-account?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2F\/linkedin-account-based-marketing&amp;cta_type=banner\">Start now and enjoy the results <\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Icon-1-opt-3-1.png\" alt=\"Enhance your ABM with Snov.io\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h2><span style=\"font-weight: 400;\">You can do it!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s not always easy to build strong relationships with top <\/span><span style=\"font-weight: 400;\">accounts<\/span><span style=\"font-weight: 400;\"> and decision-makers from the start. But now you can.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With clear steps and screenshots, this guide will help you elevate your <\/span><span style=\"font-weight: 400;\">account-based marketing <\/span><span style=\"font-weight: 400;\">strategy<\/span><span style=\"font-weight: 400;\"> on LinkedIn. Feel free to get back to it wherever you need. Use <\/span><span style=\"font-weight: 400;\">Snov.io<\/span><span style=\"font-weight: 400;\"> tools to boost your account-based marketing campaigns and automate the outreach with high-value prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to enhance your LinkedIn prospecting and get even more deals closed? Learn how to leverage automation with the Snov.io Udemy course.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover why account-based marketing on LinkedIn is a driving power for your business. Learn how to master ABM in 2026 and convert high-value accounts most effectively.<\/p>\n","protected":false},"author":102,"featured_media":32973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470],"tags":[1382,1384],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/32951"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=32951"}],"version-history":[{"count":20,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/32951\/revisions"}],"predecessor-version":[{"id":44787,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/32951\/revisions\/44787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/32973"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=32951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=32951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=32951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}