{"id":3382,"date":"2019-02-13T13:58:29","date_gmt":"2019-02-13T10:58:29","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=3382"},"modified":"2026-01-15T18:33:41","modified_gmt":"2026-01-15T15:33:41","slug":"how-to-find-beta-users-for-your-startup","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/how-to-find-beta-users-for-your-startup\/","title":{"rendered":"How To Find Beta Users For Your Startup"},"content":{"rendered":"<p>You have the product, a complete business model, a team, and some funds to keep you afloat for a year or so. Now what? It is time to get users who\u2019ll test your startup product before you launch it. Called beta users, or beta testers, these people will help you prepare your new product for the launch, and not only.<\/p>\n<p>So, who are beta testers? How to <a href=\"https:\/\/snov.io\/email-finder\">find email addresses<\/a> of beat users for your startup? In this post, we\u2019ll answer these questions.<\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Email Finder<\/p>\n<p class=\"content-banner__description\">Find verified email addresses of your beta users anywhere on the web<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;cta_type=banner\">Try today<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/12.png\" alt=\"Email Finder\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\"><strong>Outline<\/strong><\/p>\n<ul>\n<li><a href=\"#beta\">Who are beta users?<\/a><\/li>\n<li><a href=\"#important\">Why are beta users important?<\/a><\/li>\n<li><a href=\"#ideal\">Who is an ideal beta users?<\/a><\/li>\n<li><a href=\"#ways\">How to get beta users for your startup?<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"beta\"><b>Who are beta users?<\/b><\/h2>\n<p><strong><span data-preserver-spaces=\"true\">Beta users, or beta testers,<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0are a limited public audience who test your product before you officially launch it. Beta testing enables the team behind the development to work on flaws, remove bugs, and develop even better features that can enhance the product&#8217;s value.\u00a0<\/span><\/p>\n<h2 id=\"important\"><b>Why are beta users important?<\/b><\/h2>\n<p><span data-preserver-spaces=\"true\">If you are\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.cloudways.com\/blog\/product-launch-marketing-plan\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">launching your product<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0for the first time, it must be free of bugs. Otherwise, the public won&#8217;t like it, and your startup will fail before the official launch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In tech, the word about negative publicity can spread like wildfire, giving your competitors time to add the features that your product lacks to their products.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, to cut a long story short, why are beta testers critical?\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">They help you find bugs within the product;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">They improve user flow and enhance usability;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">They help you come up with ideas on how to improve the product value;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">They will do it all for free.<\/span><\/li>\n<\/ul>\n<h2 id=\"ideal\"><b>Who is an ideal beta user?<\/b><\/h2>\n<p><span data-preserver-spaces=\"true\">An ideal beta tester is anyone interested in buying your product. This isn&#8217;t your family member or a friend, but a person that fits your buyer persona and has a\u00a0<\/span><span data-preserver-spaces=\"true\">pain<\/span><span data-preserver-spaces=\"true\">\u00a0that your product can resolve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, a good beta tester should possess the following qualities:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Represent your customers<\/span><\/strong><span data-preserver-spaces=\"true\">. Beta users must be those who will use your product and have similar technology experience.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Have enough time for testing.<\/span><\/strong><span data-preserver-spaces=\"true\"> Testing is time-consuming, so your beta users must understand this. Users who regularly test products possess more commitment, so you should pay attention to them.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Give clear feedback<\/span><\/strong><span data-preserver-spaces=\"true\">. Ensure beta users can provide you with detailed feedback on testing your product. In particular, they should be ready to tell you the testing date, steps that have led them to detect a bug, screenshots or videos of the problem, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Have experience in using complementary products. <\/b><span data-preserver-spaces=\"true\">Testers using a complementary product may bring future testers or potential customers through word of mouth.\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"ways\"><b>How to get beta users for your startup?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We have decided to do the hard work for you by providing a list of the best ways on<\/span><span style=\"font-weight: 400;\"> how to find beta testers<\/span><span style=\"font-weight: 400;\"> for your startup product. Using these simple tactics, you can easily get from 100 to 500 new beta testers.<\/span><\/p>\n<h3><b>1. Grab beta testers through landing pages <\/b><\/h3>\n<p><span data-preserver-spaces=\"true\">One of the best ways to attract beta testers for your product is through a\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/snov.io\/blog\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">landing page<\/span><\/a><span data-preserver-spaces=\"true\">. You must be wondering why a landing page is so important. It makes the product look trusted. People who will see a message about beta testing on a social platform won&#8217;t sign up unless they see the landing page.<\/span><\/p>\n<p>Landing pages can help people decide whether the product is a good fit for them or not, as it offers more information. They can also chat with the team to get more details about it.<\/p>\n<p><span style=\"font-weight: 400;\">Just look at the landing page Cloudways used to get 500+ beta testers for their product back in 2013 when they were launching the business:<\/span><\/p>\n<figure id=\"attachment_3390\" aria-describedby=\"caption-attachment-3390\" style=\"width: 656px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3390 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/btgere.png\" alt=\"Beta Users Landing Page\" width=\"656\" height=\"399\" \/><figcaption id=\"caption-attachment-3390\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.cloudways.com\/en\/?data1=15917418414&amp;data2=cloudways&amp;id=290872&amp;gclid=Cj0KCQjwlK-WBhDjARIsAO2sErRoAsVWVmO5uTGBFGXuWMy-D5grHDWZPb18pbUQhYk07c3Y5lG_GqcaAtp2EALw_wcB\" target=\"_blank\" rel=\"noopener\">Cloudways <\/a><\/em><\/figcaption><\/figure>\n<h3>2. Visit startup listing websites<\/h3>\n<p>You can get your website beta testers from many online services. Some of the best ones we found while searching online are:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Betalist.com <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Betabound.com <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Betafamily.com <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reddit <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quora <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hackernews <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Earlibird.com <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Killerstartups.com<\/span><\/li>\n<\/ul>\n<p>Such services as Betalist, Betabound, and Betafamily are free startup listing websites exclusive to beta testers. Others are also good for finding beta testers, but you must clearly state the purpose and provide an incentive.<\/p>\n<h3><span style=\"font-weight: 400;\">3<\/span><span style=\"font-weight: 400;\">. Find beta testers on LinkedIn\u00a0<\/span><\/h3>\n<p>LinkedIn is a giant platform for professionals worldwide, so why not use it to find beta users for your startup? Visit LinkedIn groups and participate in discussions with the audience that may be interested in your solution.<\/p>\n<p>Once your product is ready, you can announce it and ask for feedback from the engaged contacts. You can find many relevant people who would be happy to provide feedback on your product.<\/p>\n<p><span style=\"font-weight: 400;\">As soon as you\u2019ve got your list of potential beta testers, use <\/span><a href=\"https:\/\/snov.io\/extension\"><b>Snov.io LI Prospect Finder<\/b><\/a><span style=\"font-weight: 400;\"> to get the list of their email addresses and reach out to them in bulk.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17367 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/1661949132.png\" alt=\"Find beta testers on LinkedIn \" width=\"772\" height=\"525\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/1661949132.png 772w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/1661949132-300x204.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/1661949132-768x522.png 768w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here is a simple template you can use to email them.<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 90%; border-style: dashed; border-color: #ede0c0;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Subject line: Invitation for Beta Testing of Our Product<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear <\/span><\/i><b><i>[Name of potential beta tester]!<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">I am the Marketing Manager of <\/span><\/i><b><i>[Product name].<\/i><\/b><\/p>\n<p><em><span data-preserver-spaces=\"true\">My team and I have built a holistic solution to<\/span><\/em><strong><em><span data-preserver-spaces=\"true\">\u00a0[Describe your solution]<\/span><\/em><\/strong><em><span data-preserver-spaces=\"true\">. As you posted in the <b><i>[Group name]<\/i><\/b> that you are looking for such a solution, we think you might be interested in our product. With its help, you&#8217;ll be able to <\/span><\/em><strong><em><span data-preserver-spaces=\"true\">[Benefits of your product]<\/span><\/em><\/strong><em><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">As this product is still in beta, we are providing you free access to it. In return, we would be pleased if you could honestly share your opinion on how we can improve its functionality. This will include a list of bugs you encounter and the features that you think are missing.<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">Let me know if you are interested in the product, and I will send you the credentials.<\/span><\/em><\/p>\n<p><b><i>[Your name],<\/i><\/b><\/p>\n<p><b><i>[Company name]<\/i><\/b><i><span style=\"font-weight: 400;\"> Marketing Manager<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Use a chance to build an effective email outreach strategy \u2013 this way, you&#8217;ll be able to contact many potential beta testers at once and increase your customer base.<\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;amp;signup_source=blog&amp;amp;signup_page=snov.io%2Fblog%2Fhow-to-find-beta-users-for-your-startup&amp;amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13629\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/1639587674.png\" alt=\"drips\" width=\"850\" height=\"277\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/1639587674.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/1639587674-300x98.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/12\/1639587674-768x250.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">4. Ask for beta testers on ProductHunt<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Did you know that ProductHunt is not only a good platform for sharing and discovering new products? It&#8217;s a place where you can ask for beta testers for your coming-soon solution.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Go to the\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Community page<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0and write your ad in the\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Discussion section<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Look at the example I&#8217;ve come across recently:<\/span><\/p>\n<figure id=\"attachment_17368\" aria-describedby=\"caption-attachment-17368\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17368\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/image7.png\" alt=\"Ask for beta testers on ProductHunt\" width=\"850\" height=\"479\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/image7.png 868w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/image7-300x169.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/image7-768x433.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-17368\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.producthunt.com\/discussions\/we-are-looking-for-beta-testers\" target=\"_blank\" rel=\"noopener\">ProductHunt<\/a><\/em><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">5. Search for influencers to spread the word<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">You can pace up the job of finding beta testers if you have a\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.cloudways.com\/blog\/top-startup-growth-marketing-influencers\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">network of influencers<\/span><\/a><span data-preserver-spaces=\"true\">. These influencers can either become your beta users or help you spread the word, bringing you more beta testers after a while. Either way, you benefit.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17369\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/image2.png\" alt=\"Search for influencers to spread the word\" width=\"850\" height=\"647\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/image2.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/image2-300x228.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/image2-768x584.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>You can also use a tool like Tweepi that tells about the social performance of a profile. If you want to find influencers on Twitter, this is a great tool to get. You can find community managers, Instagram influencers, Twitter pros, and YouTubers with it. They may not only agree to test your product but also promote beta testing among their followers, bringing you even more beta testers.<\/p>\n<h3><span style=\"font-weight: 400;\">6. Double the number of beta testers with a referral program<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Why not turn beta testing into a game? Instead of making it routine and boring, you can <\/span><a href=\"https:\/\/snov.io\/blog\/how-to-ask-for-referrals\/\"><span style=\"font-weight: 400;\">ask your beta testers to share your beta testing page<\/span><\/a><span style=\"font-weight: 400;\"> on social media: the more invited users a beta tester collects, the earlier they get access to the finished product.<\/span><\/p>\n<figure id=\"attachment_17370\" aria-describedby=\"caption-attachment-17370\" style=\"width: 908px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17370 size-full\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/image8.png\" alt=\"Double the number of beta testers with a referral program\" width=\"908\" height=\"585\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/image8.png 908w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/image8-300x193.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/02\/image8-768x495.png 768w\" sizes=\"(max-width: 908px) 100vw, 908px\" \/><figcaption id=\"caption-attachment-17370\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.cloudways.com\/en\/?data1=15917418414&amp;data2=cloudways&amp;id=290872&amp;gclid=Cj0KCQjwlK-WBhDjARIsAO2sErRoAsVWVmO5uTGBFGXuWMy-D5grHDWZPb18pbUQhYk07c3Y5lG_GqcaAtp2EALw_wcB\" target=\"_blank\" rel=\"noopener\">Cloudways<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">This strategy can double the number of early testers quickly.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What\u2019s next?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The beta stage of the product usually lasts for two to three months. You can extend the beta stage if uncertain about the product&#8217;s functionality. Once you&#8217;ve passed this beta testing phase and fixed all the problems beta users have pointed out, it is time for the big launch.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Interested in the forthcoming\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/snov.io\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Snov.io\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">product launches? Wish to become our beta testers? Let us know in the comments below.<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;amp;signup_source=blog&amp;amp;signup_page=snov.io%2Fblog%2Fhow-to-find-beta-users-for-your-startup&amp;amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13363\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/1637767740.png\" alt=\"crm\" width=\"850\" height=\"206\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/1637767740.png 1500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/1637767740-300x73.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/1637767740-1024x248.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/1637767740-768x186.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who are beta users and why on earth your startup needs them? Find the answer and directions on where to find them.<\/p>\n","protected":false},"author":4,"featured_media":4511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[472],"tags":[37,5,17,19,26],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/3382"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=3382"}],"version-history":[{"count":4,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/3382\/revisions"}],"predecessor-version":[{"id":45851,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/3382\/revisions\/45851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/4511"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=3382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=3382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=3382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}