{"id":35004,"date":"2025-04-30T17:08:46","date_gmt":"2025-04-30T14:08:46","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=35004"},"modified":"2025-12-22T15:18:09","modified_gmt":"2025-12-22T12:18:09","slug":"linkedin-lead-gen-forms","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/linkedin-lead-gen-forms\/","title":{"rendered":"LinkedIn Lead Gen Forms: Is This the Best Way to Boost Lead Generation In 2026?"},"content":{"rendered":"<p><b>TL;DR:<\/b><span style=\"font-weight: 400;\"> LinkedIn Lead Generation Forms help advertisers get high-quality leads using pre-filled forms with LinkedIn account data. In this article, we will cover what these <\/span><span style=\"font-weight: 400;\">form<\/span><span style=\"font-weight: 400;\">s are and how to use them effectively for <\/span><span style=\"font-weight: 400;\">lead<\/span> <span style=\"font-weight: 400;\">gen<\/span><span style=\"font-weight: 400;\">eration.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Most sales reps are tired of looking for prospects who may or may not be interested in their offer. Wouldn\u2019t it be nice if people who might potentially need your product just provided their contact information?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, there is a way to attract potential customers AND encourage them to share their contact details with you. Launching an ad campaign on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> with incorporated <\/span><span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s will do the trick.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not familiar with <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s? Don\u2019t worry! Keep reading, and you\u2019ll be able to collect qualified <\/span><span style=\"font-weight: 400;\">leads<\/span><span style=\"font-weight: 400;\"> from social media in no time.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Key points:<\/p>\n<ul>\n<li><a href=\"#what\">What are LinkedIn Lead Gen Forms?<\/a><\/li>\n<li><a href=\"#why\">Why generate leads on LinkedIn?<\/a><\/li>\n<li><a href=\"#why2\">Why use LinkedIn Lead Gen Forms for Lead generation?<\/a><\/li>\n<li><a href=\"#how\">How to use LinkedIn Lead Gen Forms?<\/a><\/li>\n<li><a href=\"#best\">Best practices for creating LinkedIn Lead Generation Forms<\/a><\/li>\n<li><a href=\"#how2\">How to implement LinkedIn Lead Gen Forms more effectively<\/a><\/li>\n<li><a href=\"#your\">Your next steps<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What are <\/span><span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Generation<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You have probably already come across <\/span><span style=\"font-weight: 400;\">lead<\/span> <span style=\"font-weight: 400;\">gen<\/span> <span style=\"font-weight: 400;\">form<\/span><span style=\"font-weight: 400;\">s while browsing the Internet. Most digital marketers use them on their websites or in ads across multiple platforms.\u00a0<\/span><\/p>\n<p><b>Lead Gen Forms<\/b><span style=\"font-weight: 400;\"> are templates you can attach to ads \u2013 whether it&#8217;s an image, video, carousel, message, or document. When someone clicks a call-to-action button on the ad, the Form pops up, enabling you to easily collect prospects\u2019 info.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a better understanding, take a look at the <\/span><span style=\"font-weight: 400;\">form<\/span><span style=\"font-weight: 400;\"> example below.<\/span><\/p>\n<figure style=\"width: 579px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/LinkedIn-lead-gen-form-example.jpg\" alt=\"LinkedIn lead gen form example\" width=\"579\" height=\"475\" class=\"aligncenter wp-image-35006\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/LinkedIn-lead-gen-form-example.jpg 2050w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/LinkedIn-lead-gen-form-example-300x246.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/LinkedIn-lead-gen-form-example-1024x841.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/LinkedIn-lead-gen-form-example-768x631.jpg 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/LinkedIn-lead-gen-form-example-1536x1261.jpg 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/LinkedIn-lead-gen-form-example-2048x1681.jpg 2048w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><figcaption class=\"wp-caption-text\">Source: Selling Signals<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">This tactic benefits both the company and its potential customers. The prospects receive valuable information to broaden their outreach. In turn, you gather contact details from people who are already interested in your product. <\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/meme.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/meme.png\" alt=\"LinkedIn lead gen forms meme\" width=\"340\" height=\"425\" class=\"aligncenter wp-image-35007\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/meme.png 966w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/meme-240x300.png 240w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/meme-820x1024.png 820w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/meme-768x959.png 768w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/> <\/a><\/p>\n<p><b>Lead<\/b> <b>Gen<\/b> <b>Form<\/b><b>s<\/b><span style=\"font-weight: 400;\"> are usually implemented in sponsored content and message ads on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">. When users click on an ad, the <\/span><span style=\"font-weight: 400;\">form<\/span><span style=\"font-weight: 400;\"> autofills their <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> profile information, such as name, email, and job title, making it easy for them to submit details without leaving the platform.<\/span><\/p>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why generate l<\/span><span style=\"font-weight: 400;\">ead<\/span><span style=\"font-weight: 400;\">s on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> is a gold mine for <a href=\"https:\/\/snov.io\/blog\/lead-generation-for-agencies\/\">B2B lead generation<\/a><\/span><span style=\"font-weight: 400;\">\u00a0as opposed to other social media like Instagram or TikTok. That\u2019s because this networking platform is large and oriented towards businesses. Thus, its users are more predisposed to receiving marketing and sales-related messages than on any other social media website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not surprising that <a href=\"https:\/\/snov.io\/blog\/linkedin-statistics\/\">40% of B2B marketers<\/a> report <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> to be the most effective <\/span><span style=\"font-weight: 400;\">lead<\/span><span style=\"font-weight: 400;\"> generation channel. What\u2019s more, posting ads on this platform usually results in a double or triple increase of brand visibility, which results in a 33% increase in purchase intent.<\/span><\/p>\n<figure style=\"width: 746px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-jroy.png\" alt=\"linkedin lead gen statistics\" width=\"746\" height=\"152\" class=\"aligncenter wp-image-35008\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-jroy.png 2398w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-jroy-300x61.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-jroy-1024x209.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-jroy-768x157.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-jroy-1536x314.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-jroy-2048x418.png 2048w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption class=\"wp-caption-text\">Source: LinkedIn Marketing Solutions<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">As you can see, LinkedIn offers impressive <a href=\"https:\/\/www.udemy.com\/course\/linkedin-automation\/\" target=\"_blank\" rel=\"noopener\">lead generation opportunities<\/a>. So, if you are not already utilizing this platform, it\u2019s time to start.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e1edf7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udf81<\/span><b> Want to become a social selling guru and increase your sales in no time?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Download our free<\/span> <a href=\"https:\/\/snov.io\/webinars\/unlock-the-secrets-of-linkedin-social-selling\/\"><b>expert guide<\/b><\/a><span style=\"font-weight: 400;\"> packed with actionable strategies for growing your <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> network and bolting ahead of the competitors.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"why2\"><span style=\"font-weight: 400;\">Why use <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s for <\/span><span style=\"font-weight: 400;\">lead<\/span> <span style=\"font-weight: 400;\">gen<\/span><span style=\"font-weight: 400;\">eration?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So why do brands choose to include <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s in their ads? Can\u2019t they just redirect users to a similar <\/span><span style=\"font-weight: 400;\">form<\/span><span style=\"font-weight: 400;\"> on their websites? Well, they can and often do. But <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s have some significant advantages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>They are easy to use.<\/b> <span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s are already pre-filled, requiring less effort to complete than a <\/span><span style=\"font-weight: 400;\">form<\/span><span style=\"font-weight: 400;\"> on the company website. Thus, users are more likely to submit them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>They are trustworthy.<\/b><span style=\"font-weight: 400;\"> Many users don\u2019t like the idea of being led to a website they don\u2019t necessarily trust. <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> is a major platform with an established reputation, so people feel more comfortable sharing their information there.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition, <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s offer other benefits for <\/span><span style=\"font-weight: 400;\">lead<\/span> <span style=\"font-weight: 400;\">gen<\/span><span style=\"font-weight: 400;\"> specialists and marketers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>They are integration-friendly<\/b><span style=\"font-weight: 400;\">. You can sync <\/span><span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s with your CRM to simplify and enhance lead management transparency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>They provide valuable insights.<\/b> <span>LinkedIn<\/span> <span>Lead<\/span> <span>Gen<\/span> <span>Form<\/span><span>s are connected to the Campaign Manager. This feature allows you to review metrics essential to analyzing the success of your <\/span><span>LinkedIn<\/span> <span>lead<\/span> <span>gen<\/span><span> campaigns<\/span><span>.<\/span><\/li>\n<\/ul>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e1edf7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd0e <\/span><b>Pro tip:<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Looking for more ways to collect <\/span><\/i><i><span style=\"font-weight: 400;\">lead<\/span><\/i><i><span style=\"font-weight: 400;\">s and guide them through the sales funnel?\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Then, <\/span><a href=\"https:\/\/snov.io\/linkedin-automation-tools\"><span style=\"font-weight: 400;\">automated LinkedIn prospecting<\/span><\/a><span style=\"font-weight: 400;\"> is the answer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, you will be able to collect your <\/span><span style=\"font-weight: 400;\">lead<\/span><span style=\"font-weight: 400;\">s\u2019 contact information from <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> and other sites and grow your network organically with automated <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> actions like follows, post views, and personalized connection requests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our clients\u2019 data safety and reputation are our top priority. Rest assured that with our software, you will:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Receive a location-based proxy for each connected <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> account.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run your campaigns continuously even when you\u2019re offline, thanks to cloud-based operation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Operate within <span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">\u2019s rules and limits to avoid getting your account restricted.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"content-banner fourth\">\n<p class=\"content-banner__title\">Sign up and get a <span>$50<\/span> bonus!<\/p>\n<p class=\"content-banner__description\">Create your free account to claim it.<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;cta_type=banner\">Join today<\/a><\/div>\n<\/div>\n<div class=\"content-banner-capture\">\n<p>This promotional offer applies to new accounts only.<\/p>\n<\/div>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to use <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s are available to all users regardless of their account type. The only requirement is that you must have a <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> company page. Without it, you won\u2019t be able to post ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Employing <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s is actually very easy:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Go to your Campaign Manager and then to your Ad Account. Your advertisement account is linked to your business page.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms.png\" alt=\"LinkedIn advertising\" width=\"746\" height=\"73\" class=\"aligncenter wp-image-35012\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms.png 1518w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms-300x29.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms-1024x100.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms-768x75.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>2. <span style=\"font-weight: 400;\">Create a new campaign in the Campaign Manager. Select \u201c<\/span><span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span><span style=\"font-weight: 400;\">eration\u201d as your objective while creating this campaign.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms-2.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms-2.png\" alt=\"Linkedin Ads Campaign Manager\" width=\"746\" height=\"141\" class=\"aligncenter wp-image-35013\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms-2.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms-2-300x57.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms-2-1024x193.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms-2-768x145.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms-2-1536x290.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>3. <span style=\"font-weight: 400;\">Create an ad for your campaign or choose from your existing content. At this point, you\u2019ll be able to attach a <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\"> to this ad. Just select the \u201cCreate New\u201d option in the <\/span><span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\"> drop-down menu.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms-3.png\" alt=\"LinkedIn Lead Gen Form manager\" width=\"518\" height=\"400\" class=\"aligncenter wp-image-35014\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms-3.png 1218w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms-3-300x232.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms-3-1024x791.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/How-to-use-LinkedIn-Lead-Gen-Forms-3-768x593.png 768w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">4. Complete the sections you\u2019d like to include in your <\/span><span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\"> and click \u201cCreate.\u201d You\u2019ll be able to manage the created <\/span><span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s in the Assets section of your Campaign Manager.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5. Launch your ad campaign. When users engage with your ad, they\u2019ll be offered to complete a <\/span><span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\"> that is already pre-populated with their <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">6. Contact information from <\/span><span style=\"font-weight: 400;\">lead<\/span><span style=\"font-weight: 400;\">s who have submitted the <\/span><span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\"> is stored in the Campaign Manager. You can download their details or view them in your CRM if you\u2019ve already integrated it with your <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> account.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e1edf7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1<\/span><b>Pro-tip<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilize the integration capabilities of your <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-automation-tools\/\"><span style=\"font-weight: 400;\">LinkedIn automation tool<\/span><\/a><span style=\"font-weight: 400;\"> to avoid manually transferring the <\/span><span style=\"font-weight: 400;\">lead<\/span><span style=\"font-weight: 400;\">s from the Campaign Manager to CRM. This way, you\u2019ll avoid mistakes, save time, and keep track of all of your deals from start to finish.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span>the Snov.io CRM<span style=\"font-weight: 400;\"> allows you to view all actions taken and planned regarding the deal. This way, you\u2019ll never miss an important milestone or let the deal slip away.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/snovio-linkedin-crm.png\" alt=\"How to close deals on LinkedIn\" width=\"746\" height=\"307\" class=\"aligncenter wp-image-35015\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/snovio-linkedin-crm.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/snovio-linkedin-crm-300x124.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/snovio-linkedin-crm-1024x422.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/snovio-linkedin-crm-768x316.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/snovio-linkedin-crm-1536x633.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"best\"><span style=\"font-weight: 400;\">Best practices for creating <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span><span style=\"font-weight: 400;\">eration <\/span><span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to attach a Lead Gen Form to the ad. Getting prospects to actually fill it out is a different story. Stick to the following best practices to create a form that converts instead of one that gets ignored:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a strong offer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on essential information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer real value<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement images and videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write strong CTAs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a clear privacy notice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clarify the next steps.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let\u2019s talk about each one in more detail.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Create a strong offer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To get people to leave their details on your <\/span><span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">, you\u2019ll have to stir their interest. Attract users\u2019 attention with a concise headline that urges them to click on the ad to learn more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our marketing experts recommend writing the headline in the <\/span><span style=\"font-weight: 400;\">form<\/span><span style=\"font-weight: 400;\"> of a short (up to 120 symbols) question. It should relate both to your prospects\u2019 pain points and the solution you can offer.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Focus on essential information<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When creating your <\/span><span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">, aim to keep it as concise as possible. Three to four <\/span><span style=\"font-weight: 400;\">form<\/span><span style=\"font-weight: 400;\"> fields are perfectly enough. Also, limit the number of fields that require manual input. Avoid them altogether, if possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">, even one free-<\/span><span style=\"font-weight: 400;\">form<\/span><span style=\"font-weight: 400;\"> question can result in a 3-4% drop in submission rate.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Offer real value<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Provide a strong incentive for users to complete the form. For example, offer a practical expert guide, an ebook, a webinar, or a trial version of your product. Make sure that whatever you give away will benefit your target audience. Otherwise, you risk damaging your prospects&#8217; trust, making it harder to convert them.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Implement images and videos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Implement an image of the product or service you\u2019re asking prospects to sign up for. For example, you can use an image of the ebook that you promote or show the app interface to communicate your offer clearly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos can be helpful in increasing engagement and incentivizing users to watch them until the end. We recommend keeping it under 1 minute, since the average attention span is about 47 seconds or less.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Write strong CTAs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure your CTAs entice your audience to take action. Use short phrases and action-oriented language, such as \u201cDownload now\u201d,\u201d Request demo,\u201d or \u201cGet started.\u201d<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Include a clear privacy notice.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure your prospects are aware of how you\u2019ll use their data. This will help you establish trust with them, and providing a clear notice is a legal requirement for many regions.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Clarify the next steps<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another way to build a good rapport with <\/span><span style=\"font-weight: 400;\">lead<\/span><span style=\"font-weight: 400;\">s is to let them know about the next steps right away. Explain what kind of communication your prospects can expect after they submit their details.<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">Get the most out of LinkedIn<\/p>\n<p class=\"content-banner__description\">Expand your network, generate leads, and outperform your social selling goals<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;cta_type=banner\">Start today and see the results<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Icon-3-opt-2.png\" alt=\"Get the most out of LinkedIn\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h2 id=\"how2\"><span style=\"font-weight: 400;\">How to implement <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s more effectively<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s are an effective approach to <\/span><span style=\"font-weight: 400;\">lead<\/span> <span style=\"font-weight: 400;\">generation<\/span><span style=\"font-weight: 400;\"> on <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> if used correctly. Launching a one-off campaign without a clear goal and then forgetting about it won\u2019t get you far. Use the following tips from our experts to increase the efficiency of your <\/span><span style=\"font-weight: 400;\">lead<\/span> <span style=\"font-weight: 400;\">gen<\/span><span style=\"font-weight: 400;\">eration:<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Set goals.<\/b><span style=\"font-weight: 400;\"> Before launching a <\/span><span style=\"font-weight: 400;\">lead<\/span> <span style=\"font-weight: 400;\">gen<\/span><span style=\"font-weight: 400;\"> campaign, clearly define the campaign\u2019s objectives and set KPIs to monitor its success. Some appropriate KPIs to set for such campaigns would be cost per <\/span><span style=\"font-weight: 400;\">lead<\/span><span style=\"font-weight: 400;\"> (CPL) and <\/span><span style=\"font-weight: 400;\">lead<\/span><span style=\"font-weight: 400;\"> quality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A\/B test.<\/b><span style=\"font-weight: 400;\"> Launch different versions of the same campaign to compare the results and optimize future campaigns for improved performance. Experiment with various images and text in the ads, headlines, and CTAs to find what resonates with your audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Employ analytics.<\/b><span style=\"font-weight: 400;\"> Monitor key metrics, such as click-through and <\/span><span style=\"font-weight: 400;\">form<\/span><span style=\"font-weight: 400;\"> completion rates, to assess the performance of your campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segment your audience and launch targeted ad campaigns. <\/b><span style=\"font-weight: 400;\">It\u2019s not viable to attract all kinds of prospective clients with one type of ad. Divide your audience into groups to craft ads that are highly relevant to each one.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retarget <\/b><b>Lead<\/b><b>s.<\/b><span> Launch retargeting ad campaigns to capture prospects who interacted with your ad but didn\u2019t complete the <\/span><span>form<\/span><span> or got lost at any other point of communication.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">We recommend <\/span><span style=\"font-weight: 400;\">implementing other methods of acquiring viable prospects from <\/span><span style=\"font-weight: 400;\">LinkedIn <\/span><span style=\"font-weight: 400;\">into your advertising campaigns. Learn more <\/span><span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">gen<\/span><span style=\"font-weight: 400;\">eration hacks by watching the video below:<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/uHC83m7sC2I?si=kZxMccirFw0FHZtF\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Another way to build a good rapport with <\/span><span style=\"font-weight: 400;\">lead<\/span><span style=\"font-weight: 400;\">s is to let them know about the next steps right away. Explain what kind of communication your prospects can expect after they submit their details.<\/span><\/p>\n<h2 id=\"your\"><span style=\"font-weight: 400;\">Your next steps<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you understand the power of <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s, it\u2019s time to put this knowledge into action. Just like with any marketing campaign, start by getting to know your target audience. Understand your potential customers&#8217; pain points, goals, and online behavior. With the help of this intel, craft a compelling ad with a simple, easy-to-complete <\/span><span style=\"font-weight: 400;\">Lead<\/span> <span style=\"font-weight: 400;\">Gen<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aggregate details captured by <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span> <span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s<\/span><span style=\"font-weight: 400;\"> in your CRM to utilize them in your further outreach campaigns. All the tools you need to facilitate your marketing and sales efforts are waiting for you in the <\/span><span style=\"font-weight: 400;\">Snov.io account<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that ads and <\/span><span style=\"font-weight: 400;\">Form<\/span><span style=\"font-weight: 400;\">s are just a part of a social selling strategy. There isn\u2019t a single \u201cbest way\u201d to reach your sales quota. A holistic approach that includes growing your network and employing multiple <\/span><span style=\"font-weight: 400;\">lead<\/span> <span style=\"font-weight: 400;\">gen<\/span><span style=\"font-weight: 400;\"> tactics will yield the best results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn to incorporate <\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\"> successfully into your sales strategy with a short free course from <\/span><a href=\"https:\/\/snov.io\/snovio-academy\"><span style=\"font-weight: 400;\">Snov.io Academy<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to capture quality Leads on LinkedIn with Lead Gen Forms. Discover their usage specifics and decide whether to include them in your 2026 sales strategy.<\/p>\n","protected":false},"author":103,"featured_media":35016,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470],"tags":[550,1384,1499],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/35004"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=35004"}],"version-history":[{"count":11,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/35004\/revisions"}],"predecessor-version":[{"id":44780,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/35004\/revisions\/44780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/35016"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=35004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=35004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=35004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}