{"id":35056,"date":"2025-04-30T19:10:00","date_gmt":"2025-04-30T16:10:00","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=35056"},"modified":"2026-04-14T13:39:53","modified_gmt":"2026-04-14T10:39:53","slug":"linkedin-features","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/linkedin-features\/","title":{"rendered":"20 LinkedIn Features Everyone Should Use to Increase Sales in 2026"},"content":{"rendered":"<p><b>TL;DR:<\/b><span style=\"font-weight: 400;\"> LinkedIn is the number one platform for B2B <\/span><span style=\"font-weight: 400;\">lead generation,<\/span><span style=\"font-weight: 400;\"> offering a range of <\/span><span style=\"font-weight: 400;\">features<\/span><span style=\"font-weight: 400;\"> specifically designed for social selling, recruiting, and networking. LinkedIn is constantly changing, with <\/span><span style=\"font-weight: 400;\">new <\/span><span style=\"font-weight: 400;\">features<\/span><span style=\"font-weight: 400;\"> appearing and some old ones being disabled. We have prepared a comprehensive and up-to-date list of LinkedIn features for marketers and sales professionals, and beyond.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#seven\">7 LinkedIn features you can use for brand recognition and networking<\/a><\/li>\n<li><a href=\"#eight\">8 LinkedIn features to connect with other users and generate leads<\/a><\/li>\n<li><a href=\"#five\">5 Features to improve your LinkedIn experience<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"seven\"><span style=\"font-weight: 400;\">7 <\/span><span style=\"font-weight: 400;\">LinkedIn features<\/span><span style=\"font-weight: 400;\"> you can use for brand recognition and growing your <\/span><span style=\"font-weight: 400;\">networking<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lead generation on LinkedIn is closely tied to networking. Remember that even if you\u2019re in a B2B niche on social media, you\u2019re still selling to people, not some depersonalized <\/span><span style=\"font-weight: 400;\">businesses<\/span><span style=\"font-weight: 400;\">. And people buy from brands they trust, so you need to establish your brand first and build a community around it before starting any campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, in this section, we list the top LinkedIn features that can help you enhance your <a href=\"https:\/\/snov.io\/blog\/linkedin-profile-optimization\/\">personal profile<\/a> and connect with more people.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Social Selling Index (SSI)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the key <\/span><span style=\"font-weight: 400;\">features of LinkedIn<\/span><span style=\"font-weight: 400;\"> is that it allows you to <\/span><span style=\"font-weight: 400;\">track your social media performance<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">The <a href=\"https:\/\/snov.io\/blog\/linkedin-social-selling-index\/\">Social Selling Index<\/a> (SSI)<\/span><span style=\"font-weight: 400;\"> is a LinkedIn metric that measures how effectively you establish your brand, identify relevant industry contacts, and build relationships with them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But SSI is not only a tool for you to gauge how well you\u2019re doing. What\u2019s even more important is that the LinkedIn algorithm determines whether your profile is trustworthy and relevant to other <\/span><span style=\"font-weight: 400;\">users<\/span><span style=\"font-weight: 400;\"> based on this score.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Social-selling-index.png\" alt=\"LinkedIn feature Social Selling Index\" width=\"746\" height=\"263\" class=\"aligncenter wp-image-35058\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Social-selling-index.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Social-selling-index-300x106.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Social-selling-index-1024x361.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Social-selling-index-768x271.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The higher your SSI score, the more connection requests and messages you\u2019ll be able to send per day. It also influences how many people will see your posts and how high your profile will appear in the search results. So, ultimately, SSI directly influences your ability to sell on social media.<\/span><\/p>\n<figure style=\"width: 746px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/LinkedI-stats.png\" alt=\"LinkedIn social selling statistics\" width=\"746\" height=\"213\" class=\"aligncenter wp-image-35059\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/LinkedI-stats.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/LinkedI-stats-300x86.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/LinkedI-stats-1024x292.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/LinkedI-stats-768x219.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/LinkedI-stats-1536x439.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption class=\"wp-caption-text\">Source: LinkedIn<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">You can check your LinkedIn Social Selling Index (SSI) by logging into your account and then visiting <\/span><a href=\"https:\/\/www.linkedin.com\/sales\/ssi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn&#8217;s official SSI page<\/span><\/a><span style=\"font-weight: 400;\">. There, you\u2019ll be able not only to view your score but also to compare it to the top scores in your industry. Your SSI is updated daily, so you\u2019ll notice the result of your efforts fairly quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A decent SSI score surpasses 75, but the common Social Selling Index usually falls between 40 out of 100.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e1edf7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83e\udd1d <\/span><b>Expert tip<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To grow your SSI, we recommend maintaining consistent activity on LinkedIn, including writing helpful posts, interacting with other people\u2019s content, and connecting only with users who are relevant to your field.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io\u2019s <\/span><a href=\"https:\/\/snov.io\/linkedin-automation-tools\"><span style=\"font-weight: 400;\">LinkedIn automation software<\/span><\/a><span style=\"font-weight: 400;\"> helps you to streamline this process safely. You can monitor your SSI rate directly in the app as it reflects all your activity on the platform.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Social-Selling-Index-score.png\" alt=\"LinkedIn Social Selling Index feature in the Snov.io app\" width=\"539\" height=\"400\" class=\"aligncenter wp-image-32390\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Social-Selling-Index-score.png 917w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Social-Selling-Index-score-300x223.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/Social-Selling-Index-score-768x570.png 768w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In addition to helping you grow your LinkedIn account, our software also keeps it safe with the help of the following <\/span><span style=\"font-weight: 400;\">features<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A location-based proxy for each <\/span><span style=\"font-weight: 400;\">connected<\/span><span style=\"font-weight: 400;\"> LinkedIn account.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Account warm-up and rotation to keep your LinkedIn outreach smooth and secure.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Smart safety limits and delays between actions that are in line with LinkedIn&#8217;s best practices.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"content-banner fourth\">\n<p class=\"content-banner__title\">Sign up and get a <span>$50<\/span> bonus!<\/p>\n<p class=\"content-banner__description\">Create your free account to claim it.<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;cta_type=banner\">Join today<\/a><\/div>\n<\/div>\n<div class=\"content-banner-capture\">\n<p>This promotional offer applies to new accounts only.<\/p>\n<\/div>\n<h3><span style=\"font-weight: 400;\">2. Personalized URL<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customizing your LinkedIn profile URL makes it look more professional and recognizable. A personalized URL is more searchable, improving your LinkedIn page\u2019s SEO. Thus, other users are more likely to discover and remember your page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To change your default profile URL to a custom one, go to your LinkedIn profile. On the right side of your photo and page background, you\u2019ll see <\/span><i><span style=\"font-weight: 400;\">Public profile &amp; URL<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-nncr.png\" alt=\"How users can change personalized URL on LinkedIn\" width=\"746\" height=\"354\" class=\"aligncenter wp-image-35061\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-nncr.png 2250w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-nncr-300x142.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-nncr-1024x486.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-nncr-768x365.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-nncr-1536x729.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-nncr-2048x972.png 2048w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Click the Edit icon and find the <\/span><i><span style=\"font-weight: 400;\">Edit your custom URL<\/span><\/i><span style=\"font-weight: 400;\"> option on the right bar of your screen.<\/span><span style=\"font-weight: 400;\"> Create a more SEO-friendly URL for yourself. Use your full personal or brand name and add industry-specific keywords for better <\/span><span style=\"font-weight: 400;\">searchability<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250418-mbee.png\" alt=\"personalized URL feature on LinkedIn\" width=\"746\" height=\"33\" class=\"aligncenter wp-image-34990\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250418-mbee.png 2314w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250418-mbee-300x13.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250418-mbee-1024x45.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250418-mbee-768x34.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250418-mbee-1536x68.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250418-mbee-2048x90.png 2048w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what our SEO expert, Yevheniia, has to say:<\/span><\/p>\n<blockquote class=\"blockquote-with__image\"><p>Treat LinkedIn as an intersection between a search engine and a social network if you want to appear in relevant search results. Incorporate relevant keywords to best describe your career and rank higher in the LinkedIn search results.<\/p>\n<div class=\"blockquote-image\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/\u0444\u043e\u0442\u043e.jpeg\" alt=\"Yevheniia Yevsieieva\" width=\"48\" height=\"48\" \/><\/p>\n<div class=\"blockquote-image__info\">\n<p class=\"blockquote-image__info-author\">Yevheniia Yevsieieva<\/p>\n<p class=\"blockquote-image__info-position\">SEO Specialist at Snov.io<\/p>\n<\/div>\n<\/div>\n<\/blockquote>\n<h3><span style=\"font-weight: 400;\">3. Multiple types of media<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can use multiple media formats on LinkedIn, including videos, presentations, and carousels. We highly recommend using a strategic approach and experimenting with various content types to see which ones perform better on your page.<\/span><\/p>\n<blockquote class=\"blockquote-with__image\"><p>There&#8217;s nothing better than a text + photo from real life (preferably yours) or a text + video (also featuring you). Don\u2019t be afraid to go with unpolished videos of average quality \u2014 authentic content drives more interaction and performs better.<\/p>\n<div class=\"blockquote-image\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/12\/Nika.jpg\" alt=\"Nika Porobaniuk\" width=\"48\" height=\"48\" \/><\/p>\n<div class=\"blockquote-image__info\">\n<p class=\"blockquote-image__info-author\">Nika Porobaniuk<\/p>\n<p class=\"blockquote-image__info-position\">Marketing Specialist at Snov.io<\/p>\n<\/div>\n<\/div>\n<\/blockquote>\n<h3><span style=\"font-weight: 400;\">4. Polls<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Poll creation is a LinkedIn feature that not only increases engagement but also allows you to gather effective feedback from your audience. Keep in mind that you can only add four options to your poll, so carefully think through what exactly you want to know from your followers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250417-laee.png\" alt=\"LinkedIn poll example on a company profile\" width=\"487\" height=\"400\" class=\"aligncenter wp-image-34875\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250417-laee.png 1086w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250417-laee-300x246.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250417-laee-1024x841.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250417-laee-768x631.png 768w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">5. Frames around your profile photo<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn users can choose to display their photo in a \u201cHiring\u201d and an \u201cOpen to Work\u201d frame. These <\/span><span style=\"font-weight: 400;\">features<\/span><span style=\"font-weight: 400;\"> make your profile photo stand out in the search and on people\u2019s feeds. They signal that you\u2019re welcoming connection requests and messages from potential employers and employees. To add a frame, just click on your profile photo and then click on the \u201cFrames\u201d tab.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I recommend combining the \u201cHiring\u201d frame with other advanced <a href=\"https:\/\/snov.io\/blog\/linkedin-recruiter-vs-sales-navigator\/\">LinkedIn features for recruiters<\/a><\/span><span style=\"font-weight: 400;\">\u00a0to find the best-suited candidates faster.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/frame.png\" alt=\"LinkedIn profile frame feature\" width=\"746\" height=\"237\" class=\"aligncenter wp-image-35064\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/frame.png 856w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/frame-300x95.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/frame-768x244.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">6. LinkedIn Company Page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A LinkedIn Company Page is one of the essential <\/span><span style=\"font-weight: 400;\">features of LinkedIn<\/span><span style=\"font-weight: 400;\"> for businesses. It is basically a social media storefront for your business. A Company Page allows you to establish an online brand presence, show off your business expertise, advertise your products, and connect with your target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This feature will help you attract potential clients and hire top professionals while <\/span><span style=\"font-weight: 400;\">building relationships<\/span><span style=\"font-weight: 400;\"> based on trust and transparency.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-nvqt.png\" alt=\"Snov.io company page on LinkedIn\" width=\"601\" height=\"400\" class=\"aligncenter wp-image-35065\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-nvqt.png 1602w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-nvqt-300x200.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-nvqt-1024x681.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-nvqt-768x511.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/SCR-20250425-nvqt-1536x1022.png 1536w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">7. LinkedIn Showcase Page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Think of the Showcase Page as an extension of your Company Page. You can create it to present specific products, services, or business units. This LinkedIn feature will be particularly useful for you if your business has multiple offerings or targets different customer segments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the Showcase Page, you can share industry-specific insights, promote specialized services, and ultimately generate leads by engaging the right audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that, similarly to a Company Page, a Showcase Page will require consistent content updates and engagement with followers to benefit you. Without regular activity, the Page appears inactive to the algorithm, which can negatively impact your brand\u2019s credibility. Evaluate whether you have enough resources before creating one.<\/span><\/p>\n<h2 id=\"eight\"><span style=\"font-weight: 400;\">8 <\/span><span style=\"font-weight: 400;\">LinkedIn features<\/span><span style=\"font-weight: 400;\"> to network and generate leads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve grown your audience and achieved a high SSI, it\u2019s time to start selling. In order to sell on social media, you\u2019ll have to connect with your audience on a more personal level. There are multiple <\/span><span style=\"font-weight: 400;\">LinkedIn features<\/span><span style=\"font-weight: 400;\"> that can help you gather prospects and reach out to them.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Personalized connection requests<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn allows you to send a message while establishing an initial connection with other users. Personalizing your requests increases the chance of them being accepted. To conduct business on LinkedIn, it\u2019s essential to constantly grow the number of your connections. After all, you can only freely message users you\u2019ve connected with.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e1edf7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udf81\u00a0 Out of ideas for writing connection requests? <\/span><b>Download our free guide<\/b><span style=\"font-weight: 400;\"> along with <\/span><strong><a href=\"https:\/\/snov.io\/webinars\/fill-out-the-form-and-get-the-guide-write-linkedin-connection-requests-that-get-accepted\/\">20+ templates<\/a><\/strong><span style=\"font-weight: 400;\"> and effortlessly connect with hundreds of potential customers.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">2. InMail<\/span><\/h3>\n<p><a href=\"https:\/\/snov.io\/blog\/what-is-linkedin-inmail\/\"><span style=\"font-weight: 400;\">LinkedIn InMail<\/span><\/a><span style=\"font-weight: 400;\"> is a Premium feature that allows you to send messages to users outside your connection network. This is a very effective outreach feature, as it yields a response rate of 10-25%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get from 5 to 1,000 InMail credits per month, depending on your subscription plan. Still, as their number is limited, this LinkedIn feature must be used strategically. For example, in cases when you\u2019ve hit your connection request limit, or must reach out to someone directly.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e1edf7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83e\udd1d <\/span><b>Pro tip:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">InMail is effective for contacting<\/span> <span style=\"font-weight: 400;\">leads with high conversion potential that are outside of your network. For example, you can\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can <a href=\"https:\/\/snov.io\/blog\/how-to-send-inmail\/\">send an InMail<\/a> to a marketing manager at a company in your target industry, highlighting how your solution can help them generate more qualified leads or streamline their outreach efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Snov.io, you can also personalize InMails to your recipient to make an even better first impression.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-InMails.png\" alt=\"LinkedIn InMails for lead generation\" width=\"439\" height=\"400\" class=\"aligncenter wp-image-32925\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-InMails.png 883w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-InMails-300x273.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-InMails-768x700.png 768w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">3. Notify Employees<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When posting updates on your Company Page, you can choose to notify employees about your new post. This LinkedIn feature helps to <a href=\"https:\/\/snov.io\/blog\/linkedin-engagement\/\">boost engagement<\/a> and ensure wider visibility of your content within your employees\u2019 networks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We don\u2019t recommend using it after any update, though. Excessive notifications can lead to annoyance and disengagement among your team. Reserve the Notify Employees feature for the most valuable posts or topics that are likely to spark discussion among your audience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. LinkedIn Live<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn Live lets you host live streams to engage your audiences in real time. You can successfully conduct webinars, Q&amp;A sessions, and product launches in this format. What\u2019s more, this feature draws the third-highest ROI among all other types of LinkedIn content.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/ROI-data.png\" alt=\"Top content formats statistics\" width=\"708\" height=\"425\" class=\"aligncenter wp-image-35066\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/ROI-data.png 1540w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/ROI-data-300x180.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/ROI-data-1024x614.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/ROI-data-768x461.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/ROI-data-1536x922.png 1536w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can host a live-streaming session from your <\/span><span style=\"font-weight: 400;\">personal profile<\/span><span style=\"font-weight: 400;\"> or a Company Page, depending on your goals. However, remember that live content requires extensive planning and promotion to ensure strong participation.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. LinkedIn Groups<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Join and participate in LinkedIn Groups relevant to your industry to network. You can enhance your <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> visibility, demonstrate your <\/span><span style=\"font-weight: 400;\">expertise<\/span><span style=\"font-weight: 400;\"> by sharing valuable insights, and find potential leads in these communities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Groups can be a powerful lead-generation tool, but they can also be flooded with spam and fake accounts. To safeguard yourself against potentially spammy or fraudulent activity, join only active and well-moderated Groups.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. LinkedIn search<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn\u2019s search feature helps users find professionals, companies, jobs, and content relevant to their needs. Advanced search filters allow LinkedIn <\/span><span style=\"font-weight: 400;\">members<\/span><span style=\"font-weight: 400;\"> to refine their searches based on location, industry, company size, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales and marketing professionals use this tool to find potential leads and target the right audience. Recruiters rely on LinkedIn search to discover top talent. However, without a strategic approach, search results can become overwhelming. We\u2019ll explain how to narrow down your results by using Boolean and X-ray search techniques below.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e1edf7; height: 770px;\">\n<tbody>\n<tr style=\"height: 770px;\">\n<td style=\"width: 100%; height: 770px;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83e\udd1d <\/span><b>Pro tip:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Source leads directly from the search page (as well as a Company page or a personal <\/span><span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\">) using <\/span><a href=\"https:\/\/snov.io\/linkedin-email-finder\"><b>LI Email Finder<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> It takes just a few clicks to add this free extension to your browser, and then you\u2019ll be growing your prospect list by a minute.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LI-Prospect-Finder.png\" alt=\"Snov.io LI Email finder\" width=\"746\" height=\"426\" class=\"aligncenter wp-image-32968\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LI-Prospect-Finder.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LI-Prospect-Finder-300x171.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LI-Prospect-Finder-768x439.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p>Alternatively, you can use the <strong>LinkedIn Search<\/strong> feature in the Snov.io app. With its help, you can find prospects:<\/p>\n<ul>\n<li aria-level=\"1\"><span>by the URL of a specific profile<\/span><\/li>\n<li aria-level=\"1\"><span>by the URL with search results<\/span><\/li>\n<li aria-level=\"1\">by the list of URLs, or<\/li>\n<li aria-level=\"1\">using filters like job title, location, and company right in your Snov.io workspace.<\/li>\n<\/ul>\n<p>Say, if you&#8217;ve done your search on LinkedIn, you can simply copy the search link to the Snov.io <b>LinkedIn search URL<\/b><span>\u00a0field:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/1.-LI-sample-link-1.png\" alt=\"Snov.io LinkedIn Search feature\" width=\"746\" height=\"507\" class=\"aligncenter wp-image-43642\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/1.-LI-sample-link-1.png 1679w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/1.-LI-sample-link-1-300x204.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/1.-LI-sample-link-1-1024x696.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/1.-LI-sample-link-1-768x522.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/1.-LI-sample-link-1-1536x1045.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span>Then, you can save all found prospects to your list for further outreach.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">7. Boolean and X-ray searches<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Boolean search is one of the more advanced <\/span><span style=\"font-weight: 400;\">LinkedIn features<\/span><span style=\"font-weight: 400;\">. It allows you to refine your LinkedIn searches using operators such as AND, OR, NOT, quotation marks, and parentheses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, searching \u201cmarketing AND sales NOT intern\u201d returns results that include keywords \u201cmarketing\u201d and \u201csales\u201d but exclude any content or profiles that mention interns. This technique can help you find highly specific leads while reducing irrelevant search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The X-ray search, on the other hand, is not technically a LinkedIn feature. Instead, you leverage Google\u2019s advanced search techniques to find LinkedIn profiles. By using search queries like site:linkedin.com\/in\/ \u201cmarketing manager\u201d \u201cNew York\u201d, you will discover profiles even if LinkedIn\u2019s search visibility settings limit them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd0e Want to learn about prospecting on LinkedIn? Watch the video below:<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/mbfJ-14XpZY?si=zN_k1oAZBjVwQqJ8\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\">8. LinkedIn Sales Navigator<\/span><\/h3>\n<p><a href=\"https:\/\/snov.io\/blog\/what-is-linkedin-sales-navigator\/\"><span style=\"font-weight: 400;\">Sales Navigator<\/span><\/a><span style=\"font-weight: 400;\"> is a premium LinkedIn tool specifically designed for sales professionals and lead generation. It offers advanced search capabilities, lead recommendations, and real-time insights into potential clients. Sales Navigator\u2019s <\/span><span style=\"font-weight: 400;\">features,<\/span><span style=\"font-weight: 400;\"> including Lead Lists, InMail messaging, and CRM integrations, can help you streamline your outreach and track engagement more efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of its key benefits is that you\u2019ll be able to save leads and receive updates on their activity. This way, you\u2019ll get an idea of when the right time to engage with particular prospects is. Additionally, Sales Navigator provides advanced filtering options beyond LinkedIn\u2019s standard search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The downside of the Sales Navigator is its premium price, which may not be ideal for small businesses or solopreneurs. To avoid unnecessary spending, you can try this feature for a month or two, and then decide if the investment is worth it.<\/span><\/p>\n<h2 id=\"five\"><span style=\"font-weight: 400;\">5 Features to improve your LinkedIn <\/span><span style=\"font-weight: 400;\">experience<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to <\/span><span style=\"font-weight: 400;\">features<\/span><span style=\"font-weight: 400;\"> that directly influence your sales on LinkedIn, there are a couple of features that just make using this platform easier. They shouldn\u2019t be overlooked because they can influence your success, albeit indirectly.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Private Mode<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes you\u2019ll need to browse LinkedIn profiles without other users knowing about it. You might want to analyze competitors, gather industry insights, or <a href=\"https:\/\/snov.io\/blog\/search-candidates-linkedin\/\">research candidates<\/a> while protecting your privacy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Private Mode LinkedIn feature can help you prevent unwanted attention and maintain confidentiality. In this mode, your name, role, and details are hidden from a person whose profile you\u2019ve viewed.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Saved <\/span><span style=\"font-weight: 400;\">posts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Engaging with other users\u2019 content is a cornerstone of <\/span><span style=\"font-weight: 400;\">networking<\/span><span style=\"font-weight: 400;\">. Unfortunately, you won\u2019t always have time to read and comment on loads of posts appearing on your feed. Found an informative post you\u2019d like to explore and discuss, but don\u2019t have time right now? Use the \u201cSave\u201d feature of LinkedIn posts. Just select a bookmark in the post menu in its upper right corner.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Save-LinkedIn-post.png\" alt=\"LinkedIn saved post screenshot\" width=\"448\" height=\"400\" class=\"aligncenter wp-image-35067\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Save-LinkedIn-post.png 1346w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Save-LinkedIn-post-300x268.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Save-LinkedIn-post-1024x914.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Save-LinkedIn-post-768x686.png 768w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">3. LinkedIn name pronunciation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This feature allows you to record your name pronunciation, making it easier for connections to address you correctly. It eliminates potential awkwardness when you move on to in-person conversations with your prospective clients and partners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, it is only available in the LinkedIn apps for Android and iOS.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Dark mode\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Little things go a long way. LinkedIn\u2019s dark mode feature enhances readability and reduces eye strain, making browsing more comfortable. This means you won\u2019t feel as tired even if you have a lot of work to do on social media. You can enable dark mode in your Account Settings.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Dark-mode.png\" alt=\"LinkedIn dark mode feature screenshot\" width=\"746\" height=\"202\" class=\"aligncenter wp-image-35068\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Dark-mode.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Dark-mode-300x81.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Dark-mode-1024x277.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Dark-mode-768x208.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/04\/Dark-mode-1536x416.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">5. Merge inactive accounts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The LinkedIn account merge feature lets you combine two (or more) accounts into one. To merge your accounts, LinkedIn will need to first verify that they both belong to you. Then, you\u2019ll be able to choose the primary account and data from the secondary account (for example, <\/span><span style=\"font-weight: 400;\">contacts<\/span><span style=\"font-weight: 400;\"> or endorsements) that must be transferred. After the transfer is done, the secondary account will be deactivated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This LinkedIn feature allows you to consolidate your social media presence into a single, unified profile and avoid the risk of being banned for having multiple accounts.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Is there more?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn offers more than 20 <\/span><span style=\"font-weight: 400;\">features<\/span><span style=\"font-weight: 400;\"> that can help you grow sales and achieve business success. In this article, we\u2019ve only covered the most popular ones. Start by implementing the tools mentioned above strategically to build credibility, grow your network, and start converting. You\u2019ll be able to easily capitalize on LinkedIn\u2019s advantages, especially if you\u2019re using Snov.io to speed up the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re interested in learning more advanced social selling tactics, check out our free LinkedIn lead generation course at <\/span><a href=\"https:\/\/www.udemy.com\/course\/linkedin-automation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Snov.io Academy<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s guaranteed to turn you from a beginning social seller into a pro.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know which LinkedIn features can help you double your sales efforts? Learn the most valuable features on LinkedIn for your business and become a pro at social selling.<\/p>\n","protected":false},"author":103,"featured_media":35069,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470],"tags":[550,1384,1499],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/35056"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=35056"}],"version-history":[{"count":14,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/35056\/revisions"}],"predecessor-version":[{"id":51562,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/35056\/revisions\/51562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/35069"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=35056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=35056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=35056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}