{"id":35252,"date":"2025-05-06T17:10:32","date_gmt":"2025-05-06T14:10:32","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=35252"},"modified":"2025-06-02T18:18:39","modified_gmt":"2025-06-02T15:18:39","slug":"organize-personalize-integrate-whats-new-in-snovio","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/organize-personalize-integrate-whats-new-in-snovio\/","title":{"rendered":"Organize, Personalize, Integrate: What\u2019s New in Snov.io"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With the first quarter behind us, it\u2019s the perfect time to reflect on your workflow and results to fine-tune your approach and keep the momentum going into Q2.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2025, automation continues to be a cornerstone of email marketing and sales. This is the backbone of effective outreach, helping teams save time, stay organized, and deliver the right message at the right moment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, according to Litmus, the biggest priority for email marketers in 2025 is sending more automated and triggered campaigns.<\/span><\/p>\n<figure id=\"attachment_35254\" aria-describedby=\"caption-attachment-35254\" style=\"width: 425px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/Biggest-Priorities.png.png\" alt=\"email marketing stats\" width=\"425\" height=\"425\" class=\"wp-image-35254\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/Biggest-Priorities.png.png 1080w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/Biggest-Priorities.png-300x300.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/Biggest-Priorities.png-1024x1024.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/Biggest-Priorities.png-150x150.png 150w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/Biggest-Priorities.png-768x768.png 768w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><figcaption id=\"caption-attachment-35254\" class=\"wp-caption-text\">Source: Litmus<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">So, this April, we\u2019ve rolled out a few updates to help you make space for more streamlined outreach and scale your campaigns!<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">What\u2019s new:<\/p>\n<ul>\n<li><a href=\"#1\">Campaign folders<\/a><\/li>\n<li><a href=\"#2\">Triggers are now Conditions<\/a><\/li>\n<li><a href=\"#3\">New email provider<\/a><\/li>\n<li><a href=\"#4\">Microsoft Outlook\u2019s new email sender rules<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"1\"><span style=\"font-weight: 400;\">Campaign folders<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As I mentioned above, emails are en vogue, and our clients send more and more email campaigns as well. That\u2019s why we\u2019ve added folders\u2014to help you stay on top of your outreach with less clutter and more control.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/campaign-folder.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/campaign-folder.png\" alt=\"Snov.io campaign folders for cold outreach\" width=\"746\" height=\"419\" class=\"aligncenter wp-image-35255\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/campaign-folder.png 1458w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/campaign-folder-300x169.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/campaign-folder-1024x575.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/campaign-folder-768x431.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">Now, you can organize your campaigns based on channel type, industry, client, or any other structure that fits your workflow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, you can move campaigns between folders, rename, or delete them.<\/span><\/p>\n<p><b>\u2192 <\/b><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-manage-campaigns\/\"><b>Learn more about folders<\/b><\/a><b> and other useful campaign settings<\/b><\/p>\n<h2 id=\"2\"><span style=\"font-weight: 400;\">Conditions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Trigger element in your email sequences is now called <\/span><b>Condition<\/b><span style=\"font-weight: 400;\">. We\u2019ve renamed it to capture its purpose better: creating tailored sequences that follow yes-no logic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the Condition types available in the sequence editor:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Opened email<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check whether a recipient has opened the previous email in your sequence at least once.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Clicked on the link<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This condition checks if the recipient clicked any link in the previous email, excluding links in the email signature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. Contacted on LinkedIn<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0421hecks if the prospect has accepted your LinkedIn connection request in the previous step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create two separate flows in your sequence based on the request status for each prospect:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;Yes&#8221; flow for recipients who accepted your connection request (either from this campaign or earlier)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;No&#8221; flow for recipients who still have it pending.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Snov.io will monitor the request status for up to <\/span><b>7 days<\/b><span style=\"font-weight: 400;\">, so you don\u2019t miss any interested leads!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. Booked meeting via Calendly<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This condition checks if a prospect booked a meeting with you through a link included in your earlier emails or messages. You need a Calendly integration for this one.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e1edf7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>Tip from Snov.io experts:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The &#8220;Contacted on LinkedIn&#8221; condition can be very helpful for sending effective follow-ups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can add this condition after the \u201cSend connection request\u201d step in your email sequence and split it into two flows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cYes\u201d for recipients who accept your request. Schedule personalized follow-ups with <a href=\"https:\/\/snov.io\/blog\/message-someone-on-linkedin-without-premium\/\">LinkedIn messages<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cNo\u201d for recipients who don\u2019t accept your connection request. Add email as a backup contact method. Your prospect might still check their inbox even if they missed your connection request.<\/span><\/li>\n<\/ul>\n<p><figure style=\"width: 746px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/New-Campaign-04-29-2025_01_54_PM.png\" alt=\"campaign example\" width=\"746\" height=\"380\" class=\"aligncenter wp-image-35256\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/New-Campaign-04-29-2025_01_54_PM.png 2880w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/New-Campaign-04-29-2025_01_54_PM-300x153.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/New-Campaign-04-29-2025_01_54_PM-1024x522.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/New-Campaign-04-29-2025_01_54_PM-768x391.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/New-Campaign-04-29-2025_01_54_PM-1536x783.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/New-Campaign-04-29-2025_01_54_PM-2048x1044.png 2048w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><figcaption class=\"wp-caption-text\">Example of a sequence in Snov.io Campaigns<\/figcaption><\/figure><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"3\"><span style=\"font-weight: 400;\">New email provider<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Our team has added Maildoso to the list of supported email providers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you can connect it to send campaigns or add it to Unibox to sync all your emails!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to your account settings to add a new email provider.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/SCR-20250506-mfoq.png\" alt=\"Add a new email provider in the Snov.io app\" width=\"746\" height=\"406\" class=\"aligncenter wp-image-35257\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/SCR-20250506-mfoq.png 2906w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/SCR-20250506-mfoq-300x163.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/SCR-20250506-mfoq-1024x557.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/SCR-20250506-mfoq-768x418.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/SCR-20250506-mfoq-1536x835.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/05\/SCR-20250506-mfoq-2048x1114.png 2048w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h2 id=\"4\"><span style=\"font-weight: 400;\">Microsoft Outlook\u2019s new email sender rules<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As of <\/span><b>May 5th<\/b><span style=\"font-weight: 400;\">, Microsoft Outlook started rejecting messages that don&#8217;t correspond to the required authentication requirements. The rejected messages will be marked as &#8220;550; 5.7.515 Access denied, sending domain [SendingDomain] does <\/span><b>not<\/b><span style=\"font-weight: 400;\"> meet the required authentication level.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I have prepared <\/span><a href=\"https:\/\/snov.io\/blog\/microsoft-outlook-new-email-requirements-for-bulk-senders\/\"><span style=\"font-weight: 400;\">a detailed guide<\/span><\/a><span style=\"font-weight: 400;\"> to help you stay compliant with the new sending policies, including how you can easily implement the needed changes with the help of Snov.io.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, you have to set up SPF, DKIM, and DMARC records and ensure your email deliverability is on point (this is where our <\/span><a href=\"https:\/\/snov.io\/email-deliverability-test\"><span style=\"font-weight: 400;\">Deliverability Check<\/span><\/a><span style=\"font-weight: 400;\"> comes into play!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this is it for now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you for your support, Snovians! We truly appreciate it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See you next month!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In April, we introduced campaign folders for better organization, renamed Triggers to Conditions for smarter sequences, and added Maildoso integration for expanded sending options. Check out this post to learn more!<\/p>\n","protected":false},"author":97,"featured_media":33490,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1541],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/35252"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=35252"}],"version-history":[{"count":7,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/35252\/revisions"}],"predecessor-version":[{"id":36435,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/35252\/revisions\/36435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/33490"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=35252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=35252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=35252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}