{"id":3831,"date":"2019-04-10T12:30:47","date_gmt":"2019-04-10T09:30:47","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=3831"},"modified":"2026-02-18T12:36:26","modified_gmt":"2026-02-18T09:36:26","slug":"colors-in-email-marketing","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/colors-in-email-marketing\/","title":{"rendered":"Colors In Email Marketing: A Complete Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In an email campaign, every single detail affects email\u2019s performance. And nothing has a bigger impact on the subconscious of a lead than color combinations. With each color holding a specific strong message, every marketer needs to be proficient in the psychology of colors to present their product better and convert leads easier.<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">So exactly how many colors should you use in an email? How do you match colors? Should you make the CTA button green or red? We\u2019ll answer these (and even more!) questions in this complete guide to colors in email marketing. Read on and you\u2019ll be using marketig colors in email marketing like a pro in no time.<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#color_psychology\"><b>Color psychology in email marketing<\/b><\/a><\/li>\n<li><b><b><a href=\"#colors_in_email\">Choosing the right color combination<\/a><\/b><\/b><\/li>\n<li><a href=\"#colors_and_combinations_to_try\"><b>Colors and color combinations to try in your email<\/b><\/a>\n<ul>\n<li><a href=\"#pantone_colors\">Pantone Colors of the Year<\/a><\/li>\n<li><a href=\"#pretty_colors\">Pretty Colors Tumblr<\/a><\/li>\n<li><a href=\"#color_combinations\">Color combinations<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#keep_it_simple\"><strong>Keep it simple<\/strong><\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"color_psychology\"><span style=\"font-weight: 400;\">Color psychology in email marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Color is often the untapped leverage that decides whether an email campaign succeeds or fails. The <a href=\"https:\/\/envato.com\/blog\/color-psychology\/\" target=\"_blank\" rel=\"noopener\">colors\u2019 psychological effect<\/a> on people has already been studied for decades, and still, new things are discovered every year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, in the context of marketing colors, data is ever-changing. For example, 93% of consumers place color in the first place when making a purchase, with 85% naming it the primary reason for buying a product.<\/span><\/p>\n<figure id=\"attachment_9641\" aria-describedby=\"caption-attachment-9641\" style=\"width: 686px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9641\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-2-1-min.png\" alt=\"Color psychology in email marketing\" width=\"686\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-2-1-min.png 909w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-2-1-min-300x175.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-2-1-min-768x448.png 768w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><figcaption id=\"caption-attachment-9641\" class=\"wp-caption-text\"><em>Source: Kissmetrics<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">At the same time, corporate colors create certain boundaries on which colors one can use in their email campaign. Therefore it\u2019s best to keep your options open to target specific clients with specific colors.\u00a0<\/span><\/p>\n<figure id=\"attachment_9642\" aria-describedby=\"caption-attachment-9642\" style=\"width: 506px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9642\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-1-min.png\" alt=\"Color psychology in email marketing\" width=\"506\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-1-min.png 996w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-1-min-300x237.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-1-min-768x607.png 768w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><figcaption id=\"caption-attachment-9642\" class=\"wp-caption-text\"><em>Source: Kissmetrics<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">According to the aforementioned study, some colors are used for a definite type of buyer: red, orange, black, and royal blue for impulse shoppers; navy blue and teal for shoppers on a budget; pink, rose, and sky blue for traditional buyers.<\/span><\/p>\n<h2 id=\"colors_in_email\"><span style=\"font-weight: 400;\">Choosing the right color combination<\/span><\/h2>\n<p>To use the right colors in your emails, you must know what each of them means, and which ones are better to combine. Then your emails, using marketing colors, will turn into a powerful tool for increasing lead generation.<\/p>\n<p>Furthermore, incorporating an image color editor into your email marketing strategy can significantly enhance the visual appeal of your campaigns, allowing for more precise color matching and branding consistency.<\/p>\n<h3 id=\"white\"><span style=\"font-weight: 400;\">White\u00a0<\/span><\/h3>\n<p><em><span style=\"font-weight: 400;\">Purity and independence<br \/>\n<\/span><\/em><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3859 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-11.png\" alt=\"Colors In Email Marketing\" width=\"850\" height=\"100\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Unlike black, white pretty much always has a positive meaning and is associated with purity, cleanliness, and innocence. For many people, it is associated with new beginnings as it is a symbol of starting from a blank slate. If the color is used correctly, you can easily create a feeling of simplicity and safety. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, overuse can imbue a sense of emptiness, coldness, unimaginativeness, boredom, and incompleteness. Which is why plaintext emails, while effective, are often labeled boring and unimaginative.<\/span><\/p>\n<p><b>Tip: <\/b><span style=\"font-weight: 400;\">A white background can be combined with any color, so a bright spot of text will always grab the customers\u2019 attention. <\/span><span style=\"font-weight: 400;\">White is not the best idea for the text itself: in a white or light grey background, it blends and looks like spam to ESP, and reading it is difficult and tiring for the eyes. <\/span><\/p>\n<h3 id=\"black\"><span style=\"font-weight: 400;\">Black<\/span><\/h3>\n<p><em><span style=\"font-weight: 400;\">Authority and elegance<br \/>\n<\/span><\/em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3860\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-12-1.png\" alt=\"Colors In Email Marketing\" width=\"850\" height=\"100\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Black symbolizes power, authority, luxury, and elegance, which is why the color is often associated with prestigious items, such as cars. But if there\u2019s too much of it, it may evoke a sense of the unknown and translate negative meanings. So use it sparingly so as not to overwhelm the recipient. Use it to accentuate the elegance, prestigiousness, or power of your product. <\/span><\/p>\n<p><b>Tip:<\/b><span style=\"font-weight: 400;\"> This color, just like white, is cross-functional and looks clear with contrast colors. However, don\u2019t use a black background &#8211; it makes the contrast-color text in the deep field unreadable.<\/span><b><\/b><\/p>\n<h3 id=\"red\"><span style=\"font-weight: 400;\">Red<\/span><\/h3>\n<p><em><span style=\"font-weight: 400;\">CTA and urgency<br \/>\n<\/span><\/em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3861\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-6.png\" alt=\"Colors In Email Marketing\" width=\"850\" height=\"100\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Opinions on the connotations of red are split. Its positive connotations are energy, power, and determination, the negative &#8211; blood, danger, and aggression. That\u2019s why red is widely used for road signs and (nearly) always used for the <\/span><b>Buy now<\/b><span style=\"font-weight: 400;\"> or <\/span><b>Click here<\/b><span style=\"font-weight: 400;\"> buttons. This bright color has great visibility and is perfect for creating accents in plain texts and backgrounds to stimulate people to make quick decisions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\"> A\/B test, red increases conversions by 21%. However, it should only be used to highlight text in the general email color scheme. If all your email text is in red, it won\u2019t help your CTA. Don\u2019t forget to <\/span><span style=\"font-weight: 400;\">A\/B test<\/span><span style=\"font-weight: 400;\"> your colors too.<\/span><\/p>\n<p><b>Tip:<\/b><span style=\"font-weight: 400;\"> Use red to make your CTA stand out among other colors in your email color scheme. Red works best when combined with the most basic colors like white and shades of gray.<\/span><b><\/b><\/p>\n<h3 id=\"blue\"><span style=\"font-weight: 400;\">Blue<\/span><\/h3>\n<p><em><span style=\"font-weight: 400;\">Security and reliability<br \/>\n<\/span><\/em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3862\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-5.png\" alt=\"Colors In Email Marketing\" width=\"850\" height=\"100\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Blue provides a calming effect. It mostly expresses a sense of serenity, security, reliability, confidence, and stability. Depending on your business, however, using blue can backfire. For example, blue isn\u2019t used in the food industry, because it curbs appetite. But it is a great solution for high-tech products and anything associated with intellect. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides that, blue has been proven to be the most popular color among both women and men. So, <\/span><span style=\"font-weight: 400;\">don\u2019t hesitate to use it in your email &#8211; everyone will be happy to see it. <\/span><\/p>\n<p><b>Tip: <\/b><span style=\"font-weight: 400;\">Use blue if you want to calm your customers and persuade them you\u2019re trustworthy and dependable. <\/span><span style=\"font-weight: 400;\">But use it sparingly &#8211; an overabundance of blue can evoke a sense of coldness and unfriendliness. <\/span><b><\/b><\/p>\n<h3 id=\"green\"><span style=\"font-weight: 400;\">Green<\/span><\/h3>\n<p><em><span style=\"font-weight: 400;\">Tranquility and peace<br \/>\n<\/span><\/em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3863\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-7.png\" alt=\"Colors In Email Marketing\" width=\"850\" height=\"100\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Like many colors in email marketing, green, alongside blue and white, expresses tranquility and calmness. It also conveys relaxation and protection, freshness and improvement. As a rule, this color is used to promote health-related and so-called \u201cgreen\u201d products. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Green, being the color of nature, has a soothing effect, creates positive associations, and even affects depression. In a slightly less environmental meaning, green is the color of money, so it is often used to express financial wealth and growth. <\/span><\/p>\n<p><b>Tip:<\/b><span style=\"font-weight: 400;\"> Be mindful of color gradation as a minimal variation in color shade or tint can create a completely new meaning. For example, yellowish green is associated with sickness and confusion; dark green indicates greed and frustration. If you are eager to make your clients and prospects wake up, relax and make a decision, use green in your email marketing planning. <\/span><b><\/b><\/p>\n<h3 id=\"yellow_and_orange\"><span style=\"font-weight: 400;\">Yellow &amp; orange<\/span><\/h3>\n<p><em><span style=\"font-weight: 400;\">Happiness and savings<br \/>\n<\/span><\/em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3865\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-8.png\" alt=\"Happiness and economy\" width=\"850\" height=\"100\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3864\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-9.png\" alt=\"Happiness and economy\" width=\"850\" height=\"100\" \/><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ve decided to present these colors together because they are similarly sunny, both create a positive mood and can be used for the same purposes. They provide a sense of warmth and cheerfulness, creativity and enthusiasm, fascination and energy. Those colors are bright and work well on dark backgrounds, which is why many road signs are designed in these colors. They will concentrate your readers\u2019 attention on the most important things in your message. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But be careful with their shades: they can induce feelings of deceit and sickness. Besides, sometimes yellow is considered a childish and unstable color, so be careful when using this color to advertise luxurious products. <\/span><\/p>\n<p><b>Tip: <\/b><span style=\"font-weight: 400;\">Use both bright yellow and orange colors as they are believed to be attention-grabbing and represent affordability, attracting impulsive buyers. <\/span><b><\/b><\/p>\n<h3 id=\"purple\"><span style=\"font-weight: 400;\">Purple<\/span><\/h3>\n<p><em><span style=\"font-weight: 400;\">Luxury and creativity<br \/>\n<\/span><\/em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3866\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-10.png\" alt=\"Colors In Email Marketing\" width=\"850\" height=\"100\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Purple is an artificial color. It has been used for kings\u2019 robes to underline their superiority, which is why it usually stands for luxury and royalty, beauty and wealth. Another connotation is creativity. If your brand is a creative one, you should definitely try using this as your corporate color. If you make purple your brand color, all your emails will become easily identifiable. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To emphasize the superiority and the prestige of your brand, combine purple with yellow or golden brown &#8211; this has traditionally been the color combination of the royalty. <\/span><\/p>\n<p><b>Tip: <\/b><span style=\"font-weight: 400;\">Use purple to soothe and calm your readers, and to provide the illusion of royal service. Avoid using dark purple as it evokes frustration, nostalgic feelings, and sadness.<\/span><b><\/b><\/p>\n<h2 id=\"colors_and_combinations_to_try\"><span style=\"font-weight: 400;\">Colors and color combinations to try in your email<\/span><\/h2>\n<h3 id=\"pantone_colors\"><b>Pantone Colors of the Year<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Use Pantone Colors of the Year for inspiration. Every year Pantone, aka The Global Authority On Color, spends months to choose a Color of the Year. These are usually the colors that express what\u2019s happening in the global culture and the general mood of that year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are vibrant, eye-catching, interesting, and, most importantly, recognizable colors you can easily use in your email campaign. <\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11101\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/pantone.png\" alt=\"Pantone Colors of the Year\" width=\"746\" height=\"1377\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/pantone.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/pantone-163x300.png 163w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/pantone-555x1024.png 555w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/pantone-768x1418.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/pantone-832x1536.png 832w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p>In 2021, the colors of the year were <b>17-5104 Ultimate Gray <\/b>and <b>13-0647 Illuminating<\/b> (Yellow). The color combination is described as <em>\u201cthe union of strength and positivity. It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.\u201d<\/em> As we all can make conclusions after 2020, this combination does have a deep meaning.<\/p>\n<h3 id=\"pretty_colors\"><b>Pretty Colors Tumblr<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s a pretty popular Tumblr blog that posts <\/span><span style=\"font-weight: 400;\">pretty colors<\/span><span style=\"font-weight: 400;\"> submitted by the blog\u2019s own followers. You can look through their archive for some inspiration. Here are some of our favorites.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3868\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-3.png\" alt=\"Colors In Email Marketing\" width=\"850\" height=\"725\" \/><\/span><\/p>\n<h3 id=\"color_combinations\"><b>Color combinations<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your goal is to make the email readable, easy on the eyes, and beautiful enough to remember. Remember to always add a couple of complementary neutral colors. Your color theme should have 1 or 2 bright colors maximum, and 1-3 colors to complement it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a couple of ways to combine colors, but here are the most popular.<\/span><\/p>\n<h4><b>Combine opposite colors<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Despite what you might think, combining opposite colors can produce nice results.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3869\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-15.png\" alt=\"Psychology of colors\" width=\"850\" height=\"300\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try combining dark colors (black) with bright ones (orange\/yellow) and directly opposite colors (red\/green, blue\/yellow). Make sure to keep them at more or less the same level of brightness and saturation &#8211; for example, combining muted green with bright red might come across as a mistake more than a design desition. The same goes for combining light pastels and \u201cdirtier\u201d colors.<\/span><\/p>\n<h4><b>Established color combinations<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Combine naturally occurring combinations (watermelon, melon), and established combinations (pastel blue and pink). These color combinations are easier on the eye because they already exist in real life.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3870\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-14.png\" alt=\"Color palette\" width=\"850\" height=\"300\" \/> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These go especially well with anything concerning the food industry, for example, recipe newsletters.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3871\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-16.png\" alt=\"Color palette\" width=\"850\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For example, check out the combinations above: the first one is perfect for baking-themed newsletters, the second one will clearly read grapefruit, and the last one &#8211; blueberry. Don\u2019t hesitate to copy Mother Nature.<\/span><\/p>\n<h4><b>Combine shades of the same color<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Combine lighter and darker shades of the same colors to create easy gradients that are both complex and easy to look at. You can add a third color for contrast or as a neutral accent.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3872\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-13.png\" alt=\"Color palette\" width=\"850\" height=\"300\" \/><\/span><\/p>\n<h4>Use moodboards<\/h4>\n<p>Another easy and creative method of combining colors together is moodboards\/colorboards. Brought from the fashion world and interior design, it&#8217;s an ideal way to play with color schemes, and to get an idea of how shades will work together.<\/p>\n<p>The easiest way to collect a perfectly matching shades palette for your design is to search on Pinterest, Google, or Instagram. Pictures of nature are the sure-fire way to select a harmonic fusion that will perfectly match in your email design, because nature is harmony itself.<\/p>\n<h2>How to create beautifully designed emails with Snov.io<\/h2>\n<p>First of all, <a href=\"https:\/\/app.snov.io\/register\">use this link<\/a> to claim your forever-free access to Snov.io toolbox. You will get access not only to email drip campaign builder, but also to the lead generation instruments that will help you find, study, segment your audience, and help them go down the sales funnel to reach your marketing goals.<\/p>\n<p>Now, open email drip campaign builder. To create beautifully designed emails, you can <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-send-html-email\/\">insert your HTML-templates<\/a> right in the Email element. And if you want to learn more about building great email campaigns, check our <a href=\"https:\/\/snov.io\/blog\/a-complete-guide-to-snovio-drip-campaigns\/\">guide on how to create an email drip campaign.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11103\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/1625052983.png\" alt=\"How to create beautifully designed emails with Snov.io\" width=\"572\" height=\"400\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/1625052983.png 900w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/1625052983-300x210.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/04\/1625052983-768x537.png 768w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/p>\n<h2 id=\"keep_it_simple\"><span style=\"font-weight: 400;\">Keep it simple<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">All in all, if you want to make your email attractive, follow these simple guidelines:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make your email readable:<\/span><b> three colors<\/b><span style=\"font-weight: 400;\"> are enough.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you don\u2019t want to choose a color for every new campaign, choose and use the company\u2019s <\/span><b>corporate colors<\/b><span style=\"font-weight: 400;\">. This will also make your emails recognizable.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check if your email is <\/span><b>easy-to-read<\/b><span style=\"font-weight: 400;\">: some colors just don\u2019t work well together.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use one main <\/span><b>contrast color for CTA<\/b><span style=\"font-weight: 400;\"> to make it stand out.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use<\/span><b> specific colors for specific purposes<\/b><span style=\"font-weight: 400;\">: bright energetic colors to evoke a response, neutral and dark colors to relax. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you are bad at color combinations, use <\/span><b>naturally occurring color combinations<\/b><span style=\"font-weight: 400;\"> instead. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And remember, everything depends on your customers\u2019 preferences, which is why you should test every font and color you choose on the audience you\u2019re sending to to achieve the best results. It\u2019s been <\/span><span style=\"font-weight: 400;\">proven<\/span><span style=\"font-weight: 400;\"> that most men prefer bright colors, achromatic colors, and shades, while most women are more responsive to soft colors and tints. In short, always segment. <\/span><\/p>\n<p><b>Related: <\/b><a href=\"https:\/\/snov.io\/blog\/\"><b>How To Write A Professional Email: Emojis, Pictures, Links, And Fonts<\/b><\/a><\/p>\n<p>Want to know what happens to your email once it&#8217;s sent? Install our free, feature-rich, logo-free, unlimited <a href=\"https:\/\/snov.io\/email-tracker\" target=\"_blank\" rel=\"noopener noreferrer\">Gmail tracker<\/a>! Track opens and clicks, schedule follow-ups, and set up reminders, all in your Gmail account.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We know and want to share something about colors in email marketing: a complete guide is at your disposal.<\/p>\n","protected":false},"author":11,"featured_media":9643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468,470,472],"tags":[5,16,17,31,39,40],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/3831"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=3831"}],"version-history":[{"count":3,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/3831\/revisions"}],"predecessor-version":[{"id":48462,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/3831\/revisions\/48462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/9643"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=3831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=3831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=3831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}