{"id":38519,"date":"2025-07-25T17:21:44","date_gmt":"2025-07-25T14:21:44","guid":{"rendered":"https:\/\/snov.io\/blog\/?p=38519"},"modified":"2025-11-06T19:26:19","modified_gmt":"2025-11-06T16:26:19","slug":"how-to-send-inmail","status":"publish","type":"post","link":"https:\/\/snov.io\/blog\/how-to-send-inmail\/","title":{"rendered":"How to Send LinkedIn InMail Messages That Bring Real Results"},"content":{"rendered":"<h2><b>TL;DR<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">InMails are LinkedIn messages that you can send to people who aren&#8217;t part of your direct network. It&#8217;s a premium feature, so to access it, you need to upgrade to LinkedIn Premium, Sales Navigator, and Recruiter (Lite).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to send InMails<\/span><span style=\"font-weight: 400;\"> that actually work? Personalization and relevance are key. Also, keep your messages short, preferably no longer than 400 characters. Target active users, don&#8217;t send InMails on Fridays and Saturdays, and use Snov.io for a comprehensive LinkedIn outreach.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">When a regular LinkedIn message isn&#8217;t an option, you need to resort to InMails. And after all, it&#8217;s not a bad move, considering the average response rate is 10-25%. But the real question is: how to land in the upper end of that range?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, I will present a detailed guide on <\/span><span style=\"font-weight: 400;\">how to send InMail<\/span><span style=\"font-weight: 400;\">s, describe what distinguishes good ones, and provide important statistics and tips on this topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get into it!<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">Outline:<\/p>\n<ul>\n<li><a href=\"#what\">What is a LinkedIn InMail message?<\/a><\/li>\n<li><a href=\"#vs\">LinkedIn InMail vs. regular messages<\/a><\/li>\n<li><a href=\"#how\">How to send InMails on LinkedIn: step-by-step guide<\/a><\/li>\n<li><a href=\"#linkedin\">LinkedIn InMail best practices to increase response rates<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is a <\/span><span style=\"font-weight: 400;\">LinkedIn InMail message<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn InMail is a Premium feature that allows you to contact someone who isn&#8217;t part of your direct network. These messages are limited to 2,000 characters in the main body and 200 characters for the subject line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The feature is available through LinkedIn Premium, Sales Navigator, and Recruiter (Lite) plans. You need to secure one of these subscriptions to access InMail messages.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-example.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-example.png\" alt=\"linkedin inmail message\" width=\"746\" height=\"408\" class=\"aligncenter wp-image-38521\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-example.png 1478w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-example-300x164.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-example-1024x560.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-example-768x420.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve upgraded, LinkedIn allocates you a certain number of InMail credits depending on your account type. The good news? That number renews on the first day of each month.<\/span><\/p>\n<div style=\"width: 100%; display: flex; justify-content: center; margin: 1em 0;\">\n<table style=\"width: auto; max-width: 746px; margin: 0; border-collapse: collapse; border-spacing: 0; text-align: left;\">\n<thead>\n<tr style=\"background-color: #b3cdf5; border-bottom: 2px solid #d3d3d3;\">\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">LinkedIn account type<\/th>\n<th style=\"padding: 12px;\">Number of credits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Premium Career<\/td>\n<td style=\"padding: 12px;\">5<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Premium Business<\/td>\n<td style=\"padding: 12px;\">15<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Sales Navigator<\/td>\n<td style=\"padding: 12px;\">50<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Recruiter Lite<\/td>\n<td style=\"padding: 12px;\">30<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><span style=\"font-weight: 400;\">Remember that you can accumulate unused credits and even earn them back if your InMail messages receive responses within 90 days.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e1edf7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b>\ud83d\udccdExpert tip<\/b><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn users can disable InMails, which means this method of contact may not be available. But no need to panic; alternative ways to connect with people on LinkedIn exist, even without Premium.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, with the<\/span> <a href=\"https:\/\/snov.io\/linkedin-email-finder\"><b>LinkedIn Email Finder Extension<\/b><\/a><span style=\"font-weight: 400;\">, you can find users&#8217; email addresses in no time.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LI-Prospect-Finder-1.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LI-Prospect-Finder-1.png\" alt=\"how to collect emails on linkedin\" width=\"746\" height=\"520\" class=\"aligncenter wp-image-32492\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LI-Prospect-Finder-1.png 2104w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LI-Prospect-Finder-1-300x209.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LI-Prospect-Finder-1-1024x714.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LI-Prospect-Finder-1-768x536.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LI-Prospect-Finder-1-1536x1072.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/02\/LI-Prospect-Finder-1-2048x1429.png 2048w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">Once you have the contact details, the plan is simple: send them an engaging email using your pre-made, personalized copy.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/dynamic-content.jpg\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/dynamic-content.jpg\" alt=\"\" width=\"746\" height=\"398\" class=\"aligncenter wp-image-38530\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/dynamic-content.jpg 1920w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/dynamic-content-300x160.jpg 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/dynamic-content-1024x546.jpg 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/dynamic-content-768x410.jpg 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/dynamic-content-1536x819.jpg 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"vs\"><span style=\"font-weight: 400;\">LinkedIn InMail vs. regular messages<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Unlike InMails, regular LinkedIn messages can only be sent to profiles that are part of your direct network. To message someone this way, you first need to send a <\/span><span style=\"font-weight: 400;\">connection request<\/span><span style=\"font-weight: 400;\"> and have it accepted.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both <a href=\"https:\/\/snov.io\/blog\/linkedin-inmail-vs-message\/\">InMails and regular messages<\/a> have their limitations. I have prepared a comparison table to help you gain a deeper perspective:<\/span><\/p>\n<div style=\"display: flex; justify-content: center;\">\n<table style=\"width: auto; max-width: 746px; border-collapse: collapse; border-spacing: 0; text-align: left;\">\n<thead>\n<tr style=\"background-color: #b3cdf5; border-bottom: 2px solid #d3d3d3;\">\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Feature<\/th>\n<th style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">InMail<\/th>\n<th style=\"padding: 12px;\">Regular LinkedIn message<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Availability<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Premium users only<\/td>\n<td style=\"padding: 12px;\">All users<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Network requirement<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Can message users outside your network<\/td>\n<td style=\"padding: 12px;\">Only available to 1st\u2011degree connections<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Message credits<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Limited monthly InMail credits<\/td>\n<td style=\"padding: 12px;\">Unlimited within your network<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Visibility<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Shows as \u201cInMail\u201d in inbox, more attention\u2011grabbing<\/td>\n<td style=\"padding: 12px;\">Standard message format<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7; border-bottom: 1px solid #d3d3d3;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Use case<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Cold outreach, recruiting, networking, sales<\/td>\n<td style=\"padding: 12px;\">Follow\u2011ups, warm leads, relationship nurturing<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">Response rates<\/td>\n<td style=\"padding: 12px; border-right: 2px solid #d3d3d3;\">10\u201325%, higher with personalization and relevance<\/td>\n<td style=\"padding: 12px;\">Generally high with existing connections<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><span style=\"font-weight: 400;\">I recommend using InMails when making a formal sales intro or for recruitment purposes, and send them only to the most important prospects and candidates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In contrast, LinkedIn messages are more suitable for regular communication with people who are already in your network.<\/span><\/p>\n<h2 id=\"how\"><span style=\"font-weight: 400;\">How to send InMails <\/span><span style=\"font-weight: 400;\">on LinkedIn: step-by-step guide<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re in sales, hiring, or marketing, this guide will show you how to send LinkedIn InMails step by step.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Find the right prospects\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No cutting corners when it comes to filtering the prospects for your InMail outreach. You need to be highly specific about who you&#8217;re targeting, as it can make it or break it. Remember, you&#8217;ve got only this many InMail credits; choose your LinkedIn profiles wisely.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Defining your Ideal Customer Profile (ICP) should be the first step in your action plan. Next, it&#8217;s smart to use LinkedIn search filters not only to make finding prospects easier, but also to contribute less to <a href=\"https:\/\/snov.io\/blog\/linkedin-search-limit\/\">LinkedIn search limits<\/a>. This especially applies to those using a free account, or Premium Business and Career.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike with a basic account, Sales Navigator and Recruiter (Lite) let you filter out your potential customers to greater detail. And let&#8217;s not forget about <\/span><a href=\"https:\/\/snov.io\/blog\/linkedin-boolean-search\/\"><span style=\"font-weight: 400;\">Boolean search<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Craft an effective <\/span><span style=\"font-weight: 400;\">LinkedIn InMail message<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As soon as you&#8217;ve found your perfect prospects, it&#8217;s high time to start crafting your InMails LinkedIn messages. Here are some essential elements:\u00a0<\/span><\/p>\n<ul><\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalization<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Show that you&#8217;ve done your homework by adding details that matter to your prospects.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clear intent<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The less guessing your prospects have to do, the better.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Short and sweet<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Most people scan rather than read, so keep your message concise and impactful.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No sales pitching<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Avoid steering the relationship toward a sale from the outset.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant targeting<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Send InMails with a purpose by targeting people aligned with your field or business goals.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Send your InMail manually<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">But before you send that InMail, make sure to stick around for more in-depth practices for writing quality messages below.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, <\/span><span style=\"font-weight: 400;\">how to send InMails<\/span><span style=\"font-weight: 400;\">? Once you&#8217;ve secured a Premium subscription, the next steps are super straightforward.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to the LinkedIn profile of the person you&#8217;d like to send an InMail.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/SCR-20250725-orwn.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/SCR-20250725-orwn.png\" alt=\"how to send a message on linkedin\" width=\"746\" height=\"455\" class=\"aligncenter wp-image-38532\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/SCR-20250725-orwn.png 1588w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/SCR-20250725-orwn-300x183.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/SCR-20250725-orwn-1024x624.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/SCR-20250725-orwn-768x468.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/SCR-20250725-orwn-1536x936.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">Next, click <\/span><b>Message,<\/b><span style=\"font-weight: 400;\"> and a pop-up window will open for you to type your message.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail.png\" alt=\" linkedin inmail message\" width=\"412\" height=\"475\" class=\"aligncenter wp-image-38533\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail.png 1119w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-260x300.png 260w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-888x1024.png 888w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-768x886.png 768w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve written your InMail, click <\/span><b>Send<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Send your InMails in bulk<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To speed up the process and reach out to more people, send your InMails with the help of a smart <\/span><a href=\"https:\/\/snov.io\/linkedin-automation-tools\"><span style=\"font-weight: 400;\">LinkedIn prospecting tool<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Step 1.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Open the Snov.io app and go to the <\/span><i><span style=\"font-weight: 400;\">Campaigns<\/span><\/i><span style=\"font-weight: 400;\"> tab.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/campaigns.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/campaigns.png\" alt=\"how to automate your inmails\" width=\"746\" height=\"394\" class=\"aligncenter wp-image-38534\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/campaigns.png 1600w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/campaigns-300x159.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/campaigns-1024x541.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/campaigns-768x406.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/campaigns-1536x812.png 1536w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/a><\/p>\n<p><b>Step 2.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Build a new campaign from scratch. Add necessary LinkedIn actions, such as connection requests or InMails.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/linkedin-sequence-example-campaign.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/linkedin-sequence-example-campaign.png\" alt=\" linkedin campaign with inmail example\" width=\"746\" height=\"437\" class=\"aligncenter wp-image-38535\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/linkedin-sequence-example-campaign.png 2466w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/linkedin-sequence-example-campaign-300x176.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/linkedin-sequence-example-campaign-1024x600.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/linkedin-sequence-example-campaign-768x450.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/linkedin-sequence-example-campaign-1536x901.png 1536w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/linkedin-sequence-example-campaign-2048x1201.png 2048w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <\/a><\/p>\n<p>You can filter your sequence by the connection degree to make the outreach more targeted:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/connection-degree.png\" alt=\"How to filter LinkedIn messages by connection degrees\" width=\"746\" height=\"363\" class=\"aligncenter wp-image-40322\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/connection-degree.png 1440w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/connection-degree-300x146.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/connection-degree-1024x498.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/08\/connection-degree-768x373.png 768w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Personalize the copy using Spintax and Dynamic Content:<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-InMails.png\" data-fancybox=\"\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-InMails.png\" alt=\"LinkedIn InMails for lead generation\" width=\"521\" height=\"475\" class=\"aligncenter wp-image-32925\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-InMails.png 883w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-InMails-300x273.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/03\/LinkedIn-InMails-768x700.png 768w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/> <\/a><\/p>\n<p><b>Step 3.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Add your prospect list that you\u2019ve collected with the LinkedIn Email Finder I\u2019ve mentioned earlier (full circle here!). Fill in other prospect settings.<\/span><\/p>\n<p><b>Step 4.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Select your LinkedIn account and configure the other sending settings, such as schedule and campaign duration.\u00a0<\/span><\/p>\n<p><b>Step 5.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Review your campaign and launch it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voila! Just a few minutes and your first LinkedIn campaign with InMail is ready.<\/span><\/p>\n<div class=\"content-banner fourth\">\n<p class=\"content-banner__title\">Sign up and get a <span>$50<\/span> bonus!<\/p>\n<p class=\"content-banner__description\">Create your free account to claim it.<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fsales-email-templates&amp;cta_type=banner\">Join today<\/a><\/div>\n<\/div>\n<div class=\"content-banner-capture\">\n<p>This promotional offer applies to new accounts only.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2 id=\"linkedin\"><span style=\"font-weight: 400;\">LinkedIn InMail best practices<\/span><span style=\"font-weight: 400;\"> to increase response rates<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s now shift the question from &#8220;How do I send InMails?&#8221; to &#8220;How do I make InMails work?&#8221; There are a few data-backed steps that can significantly improve your sales results. Here&#8217;s what I suggest learning before you send that next InMail message.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Keep InMails under 400 characters<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We&#8217;re probably not delivering any news to you, but keeping InMails short really works. There is a strong correlation between message length and higher response rates. And there is also real-world data to back this up:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">InMails under 400 characters have, on average, a 22% higher response rate (data by Greg Lewis, <\/span><span style=\"font-weight: 400;\">Sr. Content Marketing Manager at LinkedIn).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember, people tend to skim over most messages, so using strong words is important.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Research prospects before you send your InMails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Start your LinkedIn outreach with thorough research. This way, you can easily identify people&#8217;s pain points and match them with your solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buyers&#8217; expectations are at an all-time high these days. You need to be aware of the following aspects before you hit send on that InMail:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Understand your target audience&#8217;s business needs<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Have a clear picture of the clients&#8217; industry and main competitors<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identify recent changes and events<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Fortunately, you don&#8217;t have to go overseas; LinkedIn can often provide all the insights you need for effective research and personalization. From job titles and company descriptions to recent posts and engagement history, these details help shape a well-targeted InMail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pay attention to what your prospects share, comment on, or celebrate; these moments can serve as perfect entry points. The more relevant your message feels to their current priorities, the higher your chances of getting a response.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And did you know that viewing someone&#8217;s LinkedIn profile before you <a href=\"https:\/\/snov.io\/blog\/linkedin-inmail-campaign\/\">send an InMail<\/a> can increase your chances of success by up to <\/span><span style=\"font-weight: 400;\">78%<\/span><span style=\"font-weight: 400;\">?<\/span><\/p>\n<div style=\"text-align: center; margin: 1em 0;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/uHC83m7sC2I?si=OD_cC_fGN90mUzxR\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>\ud83d\udca1 Bonus tip<\/b><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn monitors your profile activity all the time, trying to spot any spam-like behavior. While researching and viewing people&#8217;s accounts is vital, you need to move with caution. To stay safe, I recommend keeping <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-warm-up-linkedin-account-during-automation\/#:~:text=Profile%20views%3A&amp;text=If%20you're%20trying%20to,Risky%3A%2050%20per%20day.\"><span style=\"font-weight: 400;\">these limits<\/span><\/a><span style=\"font-weight: 400;\"> in mind:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Safe:<\/b><span style=\"font-weight: 400;\"> 10-20 profile views per day<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Moderate:<\/b><span style=\"font-weight: 400;\"> 30-40 profile views per day<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Risky:<\/b><span> 50+ profile views per day<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Optimize your LinkedIn profile<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span>well-maintained LinkedIn profile is often a direct indicator of your trustworthiness<span style=\"font-weight: 400;\">. Remember, you&#8217;re not the only one doing the research; others are likely checking you out, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, before you send that InMail, take a closer look at your LinkedIn profile. What&#8217;s the first thing that pops into your mind? Is the profile picture professional and approachable? Have you highlighted relevant achievements and experience in your summary?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mind that every detail counts; All these elements shape the first impression. And don&#8217;t get us started on the importance of it.\u00a0<\/span><\/p>\n<p><b>\ud83d\udc49 Make sure to give your profile a glow-up with our free and comprehensive<\/b><a href=\"https:\/\/snov.io\/webinars\/how-to-optimize-your-linkedin-profile\/\"> <b>LinkedIn optimization guide<\/b><\/a><b>.<\/b><\/p>\n<h3><span style=\"font-weight: 400;\">Keep the most important information in your InMails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">And to the essentials, skip the formalities and get straight to the point with your <\/span><span style=\"font-weight: 400;\">LinkedIn InMail messages<\/span><span style=\"font-weight: 400;\">. No one wants to read another generic &#8220;I hope this finds you well&#8221; or anything along those lines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your goal is to provide immediate value, even with a short LinkedIn message. Make sure your InMails aren&#8217;t overly focused on your offering. As a rule of thumb, aim for an 80\/20 balance, where <\/span><b>80%<\/b><span style=\"font-weight: 400;\"> of your message emphasizes the recipient&#8217;s needs and only <\/span><b>20%<\/b><span style=\"font-weight: 400;\"> touches on your solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of it as a business conversation, not a sales pitch. Try to mirror the flow of a natural relationship: show genuine interest and offer value before asking for anything in return. People are more likely to respond when they feel understood, not sold to.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Prioritize active LinkedIn users when sending InMails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It might not come as a surprise that you can achieve better results by sending InMails to active LinkedIn users. In fact, accounts that have posted at least once within the past 3 months are 45% more likely to accept your message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re on Sales Navigator, there is no need to check each profile manually. Just use the &#8220;Posted on LinkedIn in the past 30 days&#8221; Spotlight filter in Sales Navigator to easily find active users.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Personalize both the top and bottom of your <\/span><span style=\"font-weight: 400;\">LinkedIn InMail message<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These days, people often use smartphones to check their social media accounts, and LinkedIn is no exception to this. The thing is, the InMail preview can look quite different depending on the device.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On mobile, users typically see the beginning of your message first.<\/span><\/p>\n<figure style=\"width: 346px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-on-mobile.png\" alt=\"linkedin inmail message\" width=\"346\" height=\"450\" class=\"aligncenter wp-image-38537\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-on-mobile.png 500w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-on-mobile-230x300.png 230w\" sizes=\"(max-width: 346px) 100vw, 346px\" \/><figcaption class=\"wp-caption-text\">Source: Will Allred on LinkedIn<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">On desktop, however, it&#8217;s the end of the message that&#8217;s visible in the preview.<\/span><\/p>\n<figure style=\"width: 686px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-on-desktop.png\" alt=\"linkedin inmail message on desktop\" width=\"686\" height=\"425\" class=\"aligncenter wp-image-38538\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-on-desktop.png 843w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-on-desktop-300x186.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-on-desktop-768x476.png 768w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><figcaption class=\"wp-caption-text\">Source: Will Allred on LinkedIn<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">That&#8217;s why it&#8217;s essential to pay special attention to both the opening and closing sentences of your InMail. Make sure they&#8217;re highly personalized and relevant, irrespective of where they&#8217;re seen first.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Avoid Sending InMails on Fridays and Saturdays<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is no need to worry too much about timing, but it&#8217;s not a good enough reason to completely brush it off. According to LinkedIn data, some days are worse for sending InMails than others. Have a glance at these insightful numbers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most InMails get replies quickly. More specifically, 65% come within the first 24 hours, and 90% within the next seven days.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mondays seem to be the best for sending InMails. However, there&#8217;s not much difference when compared to LinkedIn messages sent between Sunday and Thursday.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fridays and Saturdays are the worst days for sending InMails, with 4% and 8% below average response rates.<\/span><\/li>\n<\/ul>\n<figure style=\"width: 558px\" class=\"wp-caption aligncenter fancybox-el\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-stats-1.png\" alt=\"best timing for sending inmails\" width=\"558\" height=\"450\" class=\"aligncenter wp-image-38539\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-stats-1.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-stats-1-300x242.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2025\/07\/inmail-stats-1-768x620.png 768w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><figcaption class=\"wp-caption-text\">Source: Greg Lewis on LinkedIn<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">No doubt, the content of your <\/span><span style=\"font-weight: 400;\">LinkedIn InMail message<\/span><span style=\"font-weight: 400;\">s matters far more than timing. But when there&#8217;s even a slight chance to do better, why not take advantage of it?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key takeaways\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Learning <\/span><span style=\"font-weight: 400;\">how to send InMail<\/span><span style=\"font-weight: 400;\">s on LinkedIn that actually work requires strategy and empathy. Try to keep it short and sweet, prioritize active users, and don&#8217;t forget to personalize the top and bottom of your message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Effective InMails come down to relevance, timing, and personalization. Apply the insights above and bring Snov.io to your workflow to make the most out of your LinkedIn outreach.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boost your LinkedIn outreach. Learn how to send InMail messages effectively, find active users, and personalize smartly with Snov.io.<\/p>\n","protected":false},"author":109,"featured_media":38550,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[472],"tags":[550,1382,1499],"_links":{"self":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/38519"}],"collection":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/comments?post=38519"}],"version-history":[{"count":30,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/38519\/revisions"}],"predecessor-version":[{"id":42748,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/posts\/38519\/revisions\/42748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media\/38550"}],"wp:attachment":[{"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/media?parent=38519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/categories?post=38519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/blog\/wp-json\/wp\/v2\/tags?post=38519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}